Creativity and innovation are big buzz words at the heart of the Bay Area economy. But what, exactly, is creativity and how is it achieved? Richard Levitt has this Perspective.
I’ve seen that the distinction between “creative” and “not creative” is self-imposed. Folks who believe they’re creative, are creative. Unfortunately, many people believe they aren’t.
So I’m here to say creativity is not some exclusive, aspirational flair. It simply means solving problems and expressing ideas in new or unconventional ways. Not just painting or sculpting or composing. You can be creative washing a car, doing housework, administrative tasks, pulling weeds … anything can be a creative act.
And it’s not a gift. It’s a skill that can be developed and nurtured. Some people are truly talented. But the rest of us can work hard and achieve remarkable things.
In fact, the single greatest indicator of creative success is persistence. Not skill, not talent, not experience.