Like everyone else, I've been riveted by the congressional investigation of Goldman Sachs. Watching the highly polished, highly compensated financial executives wilt under withering questioning is pure schadenfreude -- the wonderful word for the very human desire to take pleasure in the pain of others.
But then it struck me -- I'm in the financial services industry. And my name is Goldman.
Now everyone who knows me knows I have no association with Goldman Sachs. Nor did any of my relatives -- brewers in Poland, embroiderers in New York.
Moreover, I do not sell financial products. You couldn't buy a CDO from me, even if you wanted to, even if I understood what the heck they are -- not that understanding CDOs was any barrier to selling, and buying, them like hotcakes.
Still, I wonder if this flimsy reality can overcome a major media assault on my good name in headlines like: