10 Things to Know if You’re Visiting the San Francisco Bay Area for Super Bowl LX This Weekend
San José, Santa Clara Still Feel Shunned by TV Broadcasts at Levi's Stadium
During Super Bowl LX, Bay Area Advocates and Police Renew Focus on Human Trafficking Awareness
How the Super Bowl Will Affect the South Bay
Super Bowl LX Tickets: Don’t Fall for an (Expensive) Scam
The Super Bowl Party Is Here. Fans Are Excited, Even if It’s Seahawks vs Patriots
7 Things to Know About the Complicated Relationship Between Santa Clara and the 49ers
Super Bowl LX Promises Big Bucks for the Bay Area. Cities Are Trying to Cash In
8 Things to Do on Super Bowl Sunday in the Bay Area (That Are Not ‘Watch the Super Bowl’)
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"slug": "super-bowl-2026-visiting-san-francisco-bay-area-santa-clara-levis-stadium-things-to-do-as-tourist",
"title": "10 Things to Know if You’re Visiting the San Francisco Bay Area for Super Bowl LX This Weekend",
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"headTitle": "10 Things to Know if You’re Visiting the San Francisco Bay Area for Super Bowl LX This Weekend | KQED",
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"content": "\u003cp>Sunday’s \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a> at Levi’s Stadium in Santa Clara is projected to bring \u003ca href=\"https://www.gov.ca.gov/2026/02/02/california-hosts-super-bowl-lx-and-other-upcoming-events-setting-gold-standard-for-sports-and-bringing-18-billion-in-economic-benefits/\">almost one million visitors\u003c/a> to the Bay Area.\u003c/p>\n\u003cp>And if you’re one of those people visiting our region to watch the Seattle Seahawks face off against the New England, we’ve gathered a few tips for making the most of your trip — drawn from our recent coverage here at KQED, the Bay Area’s public media station.\u003c/p>\n\u003cp>Keep reading for what to know about visiting for the Big Game this weekend, from how to navigate the Bay Area like a local to things to do in San Francisco and beyond.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003ch2>You can tap on and off Bay Area public transit with a credit card\u003c/h2>\n\u003cp>As of late last year, all Bay Area transit systems — from BART and SFMUNI to Caltrain and the various ferry companies — \u003ca href=\"https://www.kqed.org/news/12065714/clipper-card-new-bart-caltrain-login-next-generation-discounts\">now accept chip-enabled credit or debit cards as a form of payment\u003c/a>.\u003c/p>\n\u003cp>This means that just as in other major cities like New York and London, you don’t need to buy a ticket or load a Clipper card to make your journey: you can just tap your card to the turnstile and your fare will be automatically calculated.\u003c/p>\n\u003cfigure id=\"attachment_12040954\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12040954\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/20241204-BART-JY-028_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/20241204-BART-JY-028_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/20241204-BART-JY-028_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/20241204-BART-JY-028_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/20241204-BART-JY-028_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/20241204-BART-JY-028_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/20241204-BART-JY-028_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">A passenger tags their Clipper card at Montgomery BART Station in San Francisco on Dec. 4, 2024. \u003ccite>(Juliana Yamada/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>A heads-up that you’ll have to tap on and off BART, but you only tap \u003cem>on \u003c/em>to SFMUNI buses and trains. If you’re uncertain, ask the driver or a member of transit staff at the station.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12065714/clipper-card-new-bart-caltrain-login-next-generation-discounts\">Read more about using public transit in the Bay Area.\u003c/a>\u003c/p>\n\u003ch2>Renting a car for your visit? Be prepared for road closures …\u003c/h2>\n\u003cp>The Super Bowl will mean not just heavier traffic on our roads overall, but\u003ca href=\"https://www.kqed.org/news/12071347/super-bowl-2026-santa-clara-road-closures-traffic-san-francisco-bay-area-levis-stadium\"> a score of street closures and detours\u003c/a> in Santa Clara that have already begun ahead of Super Bowl LX.\u003c/p>\n\u003cfigure id=\"attachment_11929219\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11929219\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/10/RS37097_IMG_3297-qut.jpg\" alt=\"Several cars are on the road along with people crossing the street.\" width=\"1920\" height=\"1149\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/10/RS37097_IMG_3297-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/10/RS37097_IMG_3297-qut-800x479.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/10/RS37097_IMG_3297-qut-1020x610.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/10/RS37097_IMG_3297-qut-160x96.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/10/RS37097_IMG_3297-qut-1536x919.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Rush-hour traffic piles up between Bryant and Third streets in San Francisco on May 13, 2019. \u003ccite>(Sruti Mamidanna/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>And if you’re assuming the worst travel impacts will be restricted to the South Bay, you should know: there are several official Super Bowl events taking place in San Francisco and San José in the days approaching the Big Game that will mean street closures and traffic detours in those cities, too.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12071347/super-bowl-2026-santa-clara-road-closures-traffic-san-francisco-bay-area-levis-stadium\">Read more about the various closures, diversions and anticipated traffic impacts around the Super Bowl.\u003c/a>\u003c/p>\n\u003ch2>… and don’t leave a thing in your rental car\u003c/h2>\n\u003cp>While car break-ins have \u003ca href=\"https://www.sfchronicle.com/projects/sf-car-breakins/\">gone down\u003c/a> in San Francisco in the last few years, \u003ca href=\"https://www.kqed.org/news/11959799/how-to-avoid-a-car-break-in-bay-area\">auto burglaries are still an issue \u003c/a>throughout the region. So to avoid experiencing this first-hand, you should leave absolutely nothing in your rental car when you’re not in it.\u003c/p>\n\u003cp>Be especially vigilant for break-ins around airports, when thieves know your rental car will be full of all your luggage. If you’re catching a flight, just be careful stopping off and leaving your car at coffee shops or fast food restaurants closest to the airport.\u003c/p>\n\u003cfigure id=\"attachment_11959817\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11959817 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/08/GettyImages-1258762861-1-1-scaled-e1770323218973.jpg\" alt=\"A car is parked next to a large park with a view of the San Francisco skyline. The rear window on the left side of the car has been shattered.\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">A car with a broken window at San Francisco’s Alamo Square on June 16, 2023. \u003ccite>(Tayfun Coskun/Anadolu Agency via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Keep your head on a swivel around tourist areas and local beauty spots like the Palace of Fine Arts and the Painted Ladies of Alamo Square, too. Unfortunately, many a tourist has fallen victim to car break-ins while they’ve briefly stopped off for one last photo opportunity at a scenic location.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/11959799/how-to-avoid-a-car-break-in-bay-area\">Read more about how to avoid having your car broken into\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/11959477/car-break-ins-bay-area-glass-repair-what-to-do\">what to do if you are the victim of a break-in\u003c/a>.\u003c/p>\n\u003ch2>Be sure to see the sights while you’re here (and we have recommendations)\u003c/h2>\n\u003cp>Alcatraz Island, the view from Twin Peaks, Golden Gate Park, Mount Tamalpais: the Bay Area is famed for its sights, and there’s nothing wrong with hitting the classic spots during your visit.\u003c/p>\n\u003cfigure id=\"attachment_12058601\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058601\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/015_Alcatraz_IncarcerationExhibit_10282021_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/015_Alcatraz_IncarcerationExhibit_10282021_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/015_Alcatraz_IncarcerationExhibit_10282021_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/015_Alcatraz_IncarcerationExhibit_10282021_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">A view of Alcatraz from a ferry in the San Francisco Bay on Oct. 28, 2021. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But if you’re looking for slightly more under-the-radar locations and trails that locals also love, \u003ca href=\"https://www.kqed.org/news/12064296/san-francisco-bay-area-holiday-hikes-things-to-do-thanksgiving-where-take-guests-holidays\">we’ve got recommendations for those, too\u003c/a>: from Angel Island, the Filbert Steps and Tennessee Valley to Lake Merritt, Indian Rock and Purisima Creek Redwoods.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12064296/san-francisco-bay-area-holiday-hikes-things-to-do-thanksgiving-where-take-guests-holidays\">Read our roundup of Bay Area sights and trails that visitors love.\u003c/a>\u003c/p>\n\u003ch2>Don’t forget to explore by ferry\u003c/h2>\n\u003cp>The Bay Area is blessed with several ferry routes, offering \u003ca href=\"https://www.kqed.org/news/12065289/this-thanksgiving-weekend-why-not-hop-on-a-ferry\">a scenic way of traveling around the region\u003c/a> to locations including Sausalito, Richmond and Oakland’s Jack London Square — with truly unparalleled views of the waters along the way.\u003c/p>\n\u003cfigure id=\"attachment_12065297\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12065297 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/San-Francisco-Bay-Ferry-1.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/San-Francisco-Bay-Ferry-1.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/San-Francisco-Bay-Ferry-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/San-Francisco-Bay-Ferry-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">The Bay Area has several scenic ferry routes, including Sausalito, Richmond and Oakland’s Jack London Square. \u003ccite>(Courtesy of San Francisco Bay Ferry)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Remember: Local ferries also allow bikes on board and have food and alcoholic beverages.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12065289/this-thanksgiving-weekend-why-not-hop-on-a-ferry\">Read more about day trips around the Bay Area to take on the ferry.\u003c/a>\u003c/p>\n\u003ch2>We have lots of free things to do in the Bay Area\u003c/h2>\n\u003cp>If your wallet is feeling the strain from Super Bowl celebrations and travel arrangements, there are many fun things to do in the Bay Area that are completely free.\u003c/p>\n\u003cfigure id=\"attachment_11748206\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11748206\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/GettyImages-180658422-1-e1769017310150.jpg\" alt=\"You can see it from all over the Bay Area, but how many people who live here have actually been inside Coit Tower?\" width=\"2000\" height=\"1411\">\u003cfigcaption class=\"wp-caption-text\">You can see it from all over the Bay Area, but how many people who live here have actually been inside Coit Tower? \u003ccite>(Jamie Squire/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>From free galleries, museums and art walks to historic places and tours, \u003ca href=\"https://www.kqed.org/news/12070561/free-things-to-do-san-francisco-bay-area-kids-hikes-museums\">we’ve got a list of activities and sights in the Bay that won’t cost you a dime \u003c/a>— and many of them are kid-friendly, too.\u003c/p>\n\u003ch2>We’ve got many options for alcohol-free nightlife here\u003c/h2>\n\u003cp>While the Bay Area bar scene offers much to enjoy, if you don’t drink for whatever reason, rest assured, there are also many coffeehouses, dessert cafes, karaoke spaces and other nighttime venues where drinking \u003cem>isn’t \u003c/em>a prerequisite.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12030278/things-to-do-bay-area-alcohol-free-evening\">Read our roundup of all the places to go at night in the Bay Area that don’t necessarily involve alcohol.\u003c/a>\u003c/p>\n\u003cfigure id=\"attachment_12030354\" class=\"wp-caption aligncenter\" style=\"max-width: 2120px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12030354\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/GettyImages-1357042436.jpg\" alt=\"\" width=\"2120\" height=\"1414\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/GettyImages-1357042436.jpg 2120w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/GettyImages-1357042436-800x534.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/GettyImages-1357042436-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/GettyImages-1357042436-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/GettyImages-1357042436-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/GettyImages-1357042436-2048x1366.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/GettyImages-1357042436-1920x1281.jpg 1920w\" sizes=\"auto, (max-width: 2120px) 100vw, 2120px\">\u003cfigcaption class=\"wp-caption-text\">From Yemeni cafes to karaoke and arcades, there are options galore across the Bay Area for an alcohol-free night out. \u003ccite>(Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Tahoe is drivable from the Bay Area\u003c/h2>\n\u003cp>The Lake Tahoe region is one of the most beautiful places on earth, especially in winter — and depending on where you’re staying, it’s a 3- to 4-hour drive from the Bay Area. \u003ca href=\"https://www.kqed.org/news/12066608/lake-tahoe-things-to-do-that-arent-skiing-or-snowboarding-weather-snow-sierra\">And even if you don’t ski or snowboard, there’s still much to do up there\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12066647\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12066647\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251209-SNOWY-TAHOE-CS-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1500\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251209-SNOWY-TAHOE-CS-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251209-SNOWY-TAHOE-CS-KQED-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251209-SNOWY-TAHOE-CS-KQED-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Kings Beach on the north shore of Lake Tahoe in 2022. \u003ccite>(Carly Severn/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Just be sure to keep an eye on the weather, and make sure your rental car either has AWD/4WD with mud and snow tires or that the rental company will allow you to fit snow chains in the event of chain control (many companies don’t). \u003ca href=\"https://www.kqed.org/news/11937204/lake-tahoe-weather-forecast-road-conditions-snow-chains\">Read more about driving safely to Tahoe in the winter.\u003c/a>\u003c/p>\n\u003ch2>Make the most of a flight in or out of SFO …\u003c/h2>\n\u003cp>If your Super Bowl travel is taking you through San Francisco International Airport, there’s \u003ca href=\"https://www.kqed.org/news/12065518/where-to-eat-sfo-airport-restaurants-san-francisco-international\">a surprising wealth of places to eat in the terminals\u003c/a> — \u003ca href=\"https://www.kqed.org/news/12067167/sfo-airport-security-food-terminals-hacks-tips-san-francisco-international-service-animals\">which you can walk between after security\u003c/a> — including famous local restaurants with airport outposts.\u003c/p>\n\u003cfigure id=\"attachment_12067060\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12067060\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251210-SFOEATING-80-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251210-SFOEATING-80-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251210-SFOEATING-80-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251210-SFOEATING-80-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Passengers walk through Terminal 2 at San Francisco International Airport on Dec. 10, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>… but remember the new $45 TSA fee for people without REAL ID\u003c/h2>\n\u003cp>As of Feb. 1, if you don’t have a REAL ID driver’s license — or another federally approved document like a passport — you’ll now need to pay a $45 fee at the airport to receive extra security screening and be able to get on your flight.\u003c/p>\n\u003cp>In addition to the cost, not bringing the right documents to the airport could cause delays and raise the risks of you missing your flight here — or home.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12069729/no-real-id-tsa-fee-fine-feb-1-how-to-pay-requirements-passport-california-sfo-oak\">Read more about how the Transportation Security Administration’s new fee works and how to pay it.\u003c/a>\u003c/p>\n\u003cfigure id=\"attachment_12067062\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12067062\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251210-SFOEATING-87-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251210-SFOEATING-87-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251210-SFOEATING-87-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251210-SFOEATING-87-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Passengers wait for their flight at San Francisco International Airport on Dec. 10, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Finally: Don’t forget to tip well\u003c/h2>\n\u003cp>As our recent story found, \u003ca href=\"https://www.kqed.org/news/12064432/how-much-should-you-tip-for-a-drink-at-a-bar-in-the-bay-area\">20% has become more or less the standard tip \u003c/a>for drinks at a bar — dive bars mostly excepted — here in the Bay Area.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "How to navigate the Bay Area like a pro if you’re in town for the Big Game on Sunday.",
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"title": "10 Things to Know if You’re Visiting the San Francisco Bay Area for Super Bowl LX This Weekend | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Sunday’s \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a> at Levi’s Stadium in Santa Clara is projected to bring \u003ca href=\"https://www.gov.ca.gov/2026/02/02/california-hosts-super-bowl-lx-and-other-upcoming-events-setting-gold-standard-for-sports-and-bringing-18-billion-in-economic-benefits/\">almost one million visitors\u003c/a> to the Bay Area.\u003c/p>\n\u003cp>And if you’re one of those people visiting our region to watch the Seattle Seahawks face off against the New England, we’ve gathered a few tips for making the most of your trip — drawn from our recent coverage here at KQED, the Bay Area’s public media station.\u003c/p>\n\u003cp>Keep reading for what to know about visiting for the Big Game this weekend, from how to navigate the Bay Area like a local to things to do in San Francisco and beyond.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003ch2>You can tap on and off Bay Area public transit with a credit card\u003c/h2>\n\u003cp>As of late last year, all Bay Area transit systems — from BART and SFMUNI to Caltrain and the various ferry companies — \u003ca href=\"https://www.kqed.org/news/12065714/clipper-card-new-bart-caltrain-login-next-generation-discounts\">now accept chip-enabled credit or debit cards as a form of payment\u003c/a>.\u003c/p>\n\u003cp>This means that just as in other major cities like New York and London, you don’t need to buy a ticket or load a Clipper card to make your journey: you can just tap your card to the turnstile and your fare will be automatically calculated.\u003c/p>\n\u003cfigure id=\"attachment_12040954\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12040954\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/20241204-BART-JY-028_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/20241204-BART-JY-028_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/20241204-BART-JY-028_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/20241204-BART-JY-028_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/20241204-BART-JY-028_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/20241204-BART-JY-028_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/20241204-BART-JY-028_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">A passenger tags their Clipper card at Montgomery BART Station in San Francisco on Dec. 4, 2024. \u003ccite>(Juliana Yamada/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>A heads-up that you’ll have to tap on and off BART, but you only tap \u003cem>on \u003c/em>to SFMUNI buses and trains. If you’re uncertain, ask the driver or a member of transit staff at the station.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12065714/clipper-card-new-bart-caltrain-login-next-generation-discounts\">Read more about using public transit in the Bay Area.\u003c/a>\u003c/p>\n\u003ch2>Renting a car for your visit? Be prepared for road closures …\u003c/h2>\n\u003cp>The Super Bowl will mean not just heavier traffic on our roads overall, but\u003ca href=\"https://www.kqed.org/news/12071347/super-bowl-2026-santa-clara-road-closures-traffic-san-francisco-bay-area-levis-stadium\"> a score of street closures and detours\u003c/a> in Santa Clara that have already begun ahead of Super Bowl LX.\u003c/p>\n\u003cfigure id=\"attachment_11929219\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11929219\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/10/RS37097_IMG_3297-qut.jpg\" alt=\"Several cars are on the road along with people crossing the street.\" width=\"1920\" height=\"1149\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/10/RS37097_IMG_3297-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/10/RS37097_IMG_3297-qut-800x479.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/10/RS37097_IMG_3297-qut-1020x610.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/10/RS37097_IMG_3297-qut-160x96.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/10/RS37097_IMG_3297-qut-1536x919.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Rush-hour traffic piles up between Bryant and Third streets in San Francisco on May 13, 2019. \u003ccite>(Sruti Mamidanna/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>And if you’re assuming the worst travel impacts will be restricted to the South Bay, you should know: there are several official Super Bowl events taking place in San Francisco and San José in the days approaching the Big Game that will mean street closures and traffic detours in those cities, too.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12071347/super-bowl-2026-santa-clara-road-closures-traffic-san-francisco-bay-area-levis-stadium\">Read more about the various closures, diversions and anticipated traffic impacts around the Super Bowl.\u003c/a>\u003c/p>\n\u003ch2>… and don’t leave a thing in your rental car\u003c/h2>\n\u003cp>While car break-ins have \u003ca href=\"https://www.sfchronicle.com/projects/sf-car-breakins/\">gone down\u003c/a> in San Francisco in the last few years, \u003ca href=\"https://www.kqed.org/news/11959799/how-to-avoid-a-car-break-in-bay-area\">auto burglaries are still an issue \u003c/a>throughout the region. So to avoid experiencing this first-hand, you should leave absolutely nothing in your rental car when you’re not in it.\u003c/p>\n\u003cp>Be especially vigilant for break-ins around airports, when thieves know your rental car will be full of all your luggage. If you’re catching a flight, just be careful stopping off and leaving your car at coffee shops or fast food restaurants closest to the airport.\u003c/p>\n\u003cfigure id=\"attachment_11959817\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11959817 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/08/GettyImages-1258762861-1-1-scaled-e1770323218973.jpg\" alt=\"A car is parked next to a large park with a view of the San Francisco skyline. The rear window on the left side of the car has been shattered.\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">A car with a broken window at San Francisco’s Alamo Square on June 16, 2023. \u003ccite>(Tayfun Coskun/Anadolu Agency via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Keep your head on a swivel around tourist areas and local beauty spots like the Palace of Fine Arts and the Painted Ladies of Alamo Square, too. Unfortunately, many a tourist has fallen victim to car break-ins while they’ve briefly stopped off for one last photo opportunity at a scenic location.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/11959799/how-to-avoid-a-car-break-in-bay-area\">Read more about how to avoid having your car broken into\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/11959477/car-break-ins-bay-area-glass-repair-what-to-do\">what to do if you are the victim of a break-in\u003c/a>.\u003c/p>\n\u003ch2>Be sure to see the sights while you’re here (and we have recommendations)\u003c/h2>\n\u003cp>Alcatraz Island, the view from Twin Peaks, Golden Gate Park, Mount Tamalpais: the Bay Area is famed for its sights, and there’s nothing wrong with hitting the classic spots during your visit.\u003c/p>\n\u003cfigure id=\"attachment_12058601\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058601\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/015_Alcatraz_IncarcerationExhibit_10282021_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/015_Alcatraz_IncarcerationExhibit_10282021_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/015_Alcatraz_IncarcerationExhibit_10282021_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/015_Alcatraz_IncarcerationExhibit_10282021_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">A view of Alcatraz from a ferry in the San Francisco Bay on Oct. 28, 2021. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But if you’re looking for slightly more under-the-radar locations and trails that locals also love, \u003ca href=\"https://www.kqed.org/news/12064296/san-francisco-bay-area-holiday-hikes-things-to-do-thanksgiving-where-take-guests-holidays\">we’ve got recommendations for those, too\u003c/a>: from Angel Island, the Filbert Steps and Tennessee Valley to Lake Merritt, Indian Rock and Purisima Creek Redwoods.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12064296/san-francisco-bay-area-holiday-hikes-things-to-do-thanksgiving-where-take-guests-holidays\">Read our roundup of Bay Area sights and trails that visitors love.\u003c/a>\u003c/p>\n\u003ch2>Don’t forget to explore by ferry\u003c/h2>\n\u003cp>The Bay Area is blessed with several ferry routes, offering \u003ca href=\"https://www.kqed.org/news/12065289/this-thanksgiving-weekend-why-not-hop-on-a-ferry\">a scenic way of traveling around the region\u003c/a> to locations including Sausalito, Richmond and Oakland’s Jack London Square — with truly unparalleled views of the waters along the way.\u003c/p>\n\u003cfigure id=\"attachment_12065297\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12065297 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/San-Francisco-Bay-Ferry-1.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/San-Francisco-Bay-Ferry-1.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/San-Francisco-Bay-Ferry-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/San-Francisco-Bay-Ferry-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">The Bay Area has several scenic ferry routes, including Sausalito, Richmond and Oakland’s Jack London Square. \u003ccite>(Courtesy of San Francisco Bay Ferry)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Remember: Local ferries also allow bikes on board and have food and alcoholic beverages.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12065289/this-thanksgiving-weekend-why-not-hop-on-a-ferry\">Read more about day trips around the Bay Area to take on the ferry.\u003c/a>\u003c/p>\n\u003ch2>We have lots of free things to do in the Bay Area\u003c/h2>\n\u003cp>If your wallet is feeling the strain from Super Bowl celebrations and travel arrangements, there are many fun things to do in the Bay Area that are completely free.\u003c/p>\n\u003cfigure id=\"attachment_11748206\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11748206\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/GettyImages-180658422-1-e1769017310150.jpg\" alt=\"You can see it from all over the Bay Area, but how many people who live here have actually been inside Coit Tower?\" width=\"2000\" height=\"1411\">\u003cfigcaption class=\"wp-caption-text\">You can see it from all over the Bay Area, but how many people who live here have actually been inside Coit Tower? \u003ccite>(Jamie Squire/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>From free galleries, museums and art walks to historic places and tours, \u003ca href=\"https://www.kqed.org/news/12070561/free-things-to-do-san-francisco-bay-area-kids-hikes-museums\">we’ve got a list of activities and sights in the Bay that won’t cost you a dime \u003c/a>— and many of them are kid-friendly, too.\u003c/p>\n\u003ch2>We’ve got many options for alcohol-free nightlife here\u003c/h2>\n\u003cp>While the Bay Area bar scene offers much to enjoy, if you don’t drink for whatever reason, rest assured, there are also many coffeehouses, dessert cafes, karaoke spaces and other nighttime venues where drinking \u003cem>isn’t \u003c/em>a prerequisite.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12030278/things-to-do-bay-area-alcohol-free-evening\">Read our roundup of all the places to go at night in the Bay Area that don’t necessarily involve alcohol.\u003c/a>\u003c/p>\n\u003cfigure id=\"attachment_12030354\" class=\"wp-caption aligncenter\" style=\"max-width: 2120px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12030354\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/GettyImages-1357042436.jpg\" alt=\"\" width=\"2120\" height=\"1414\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/GettyImages-1357042436.jpg 2120w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/GettyImages-1357042436-800x534.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/GettyImages-1357042436-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/GettyImages-1357042436-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/GettyImages-1357042436-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/GettyImages-1357042436-2048x1366.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/GettyImages-1357042436-1920x1281.jpg 1920w\" sizes=\"auto, (max-width: 2120px) 100vw, 2120px\">\u003cfigcaption class=\"wp-caption-text\">From Yemeni cafes to karaoke and arcades, there are options galore across the Bay Area for an alcohol-free night out. \u003ccite>(Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Tahoe is drivable from the Bay Area\u003c/h2>\n\u003cp>The Lake Tahoe region is one of the most beautiful places on earth, especially in winter — and depending on where you’re staying, it’s a 3- to 4-hour drive from the Bay Area. \u003ca href=\"https://www.kqed.org/news/12066608/lake-tahoe-things-to-do-that-arent-skiing-or-snowboarding-weather-snow-sierra\">And even if you don’t ski or snowboard, there’s still much to do up there\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12066647\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12066647\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251209-SNOWY-TAHOE-CS-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1500\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251209-SNOWY-TAHOE-CS-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251209-SNOWY-TAHOE-CS-KQED-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251209-SNOWY-TAHOE-CS-KQED-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Kings Beach on the north shore of Lake Tahoe in 2022. \u003ccite>(Carly Severn/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Just be sure to keep an eye on the weather, and make sure your rental car either has AWD/4WD with mud and snow tires or that the rental company will allow you to fit snow chains in the event of chain control (many companies don’t). \u003ca href=\"https://www.kqed.org/news/11937204/lake-tahoe-weather-forecast-road-conditions-snow-chains\">Read more about driving safely to Tahoe in the winter.\u003c/a>\u003c/p>\n\u003ch2>Make the most of a flight in or out of SFO …\u003c/h2>\n\u003cp>If your Super Bowl travel is taking you through San Francisco International Airport, there’s \u003ca href=\"https://www.kqed.org/news/12065518/where-to-eat-sfo-airport-restaurants-san-francisco-international\">a surprising wealth of places to eat in the terminals\u003c/a> — \u003ca href=\"https://www.kqed.org/news/12067167/sfo-airport-security-food-terminals-hacks-tips-san-francisco-international-service-animals\">which you can walk between after security\u003c/a> — including famous local restaurants with airport outposts.\u003c/p>\n\u003cfigure id=\"attachment_12067060\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12067060\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251210-SFOEATING-80-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251210-SFOEATING-80-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251210-SFOEATING-80-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251210-SFOEATING-80-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Passengers walk through Terminal 2 at San Francisco International Airport on Dec. 10, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>… but remember the new $45 TSA fee for people without REAL ID\u003c/h2>\n\u003cp>As of Feb. 1, if you don’t have a REAL ID driver’s license — or another federally approved document like a passport — you’ll now need to pay a $45 fee at the airport to receive extra security screening and be able to get on your flight.\u003c/p>\n\u003cp>In addition to the cost, not bringing the right documents to the airport could cause delays and raise the risks of you missing your flight here — or home.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12069729/no-real-id-tsa-fee-fine-feb-1-how-to-pay-requirements-passport-california-sfo-oak\">Read more about how the Transportation Security Administration’s new fee works and how to pay it.\u003c/a>\u003c/p>\n\u003cfigure id=\"attachment_12067062\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12067062\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251210-SFOEATING-87-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251210-SFOEATING-87-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251210-SFOEATING-87-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251210-SFOEATING-87-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Passengers wait for their flight at San Francisco International Airport on Dec. 10, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Finally: Don’t forget to tip well\u003c/h2>\n\u003cp>As our recent story found, \u003ca href=\"https://www.kqed.org/news/12064432/how-much-should-you-tip-for-a-drink-at-a-bar-in-the-bay-area\">20% has become more or less the standard tip \u003c/a>for drinks at a bar — dive bars mostly excepted — here in the Bay Area.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003cb>Here are the morning’s top stories on Thursday, Feb. 5, 2026\u003c/b>\u003c/p>\n\u003cul>\n\u003cli style=\"font-weight: 400;\">\u003cspan style=\"font-weight: 400;\">Super Bowl 60 will air on NBC on Sunday. And if you can’t watch the game in person at Levi’s Stadium, you’ll likely be one of millions glued to a TV screen. The game is being played in Santa Clara, but you might not know it from some of the images the broadcast is likely to show.\u003c/span>\u003c/li>\n\u003cli style=\"font-weight: 400;\">\u003cspan style=\"font-weight: 400;\">California’s \u003ca href=\"https://www.kqed.org/news/12072269/the-supreme-court-lets-california-use-its-new-democratic-friendly-congressional-map\">new congressional map will stay in place\u003c/a> after the U.S. Supreme Court declined to block the new districts Wednesday.\u003c/span>\u003c/li>\n\u003cli style=\"font-weight: 400;\">\u003cspan style=\"font-weight: 400;\">Over a year ago, California voters passed a measure, Proposition 36, to crack down on theft and drug crimes. But counties have been left to figure out how to fund it.\u003c/span>\u003c/li>\n\u003c/ul>\n\u003ch2>\u003cstrong>Why Do TV Broadcasts Still Show SF Landmarks During Games At Levi’s Stadium?\u003c/strong>\u003c/h2>\n\u003cp>The first National Football League game at Levi’s Stadium in Santa Clara took place in 2014. And since then, the San Francisco 49ers have been on national TV numerous times. While the team’s new home was in Santa Clara County, \u003ca href=\"https://www.sfgate.com/49ers/article/nfl-television-shots-south-bay-not-san-francisco-18455860.php?utm_source=facebook.com&utm_campaign=socialflow&utm_medium=facebook\">many of the TV shots have been landmarks located in San Francisco\u003c/a>, which is 40+ miles away from Levi’s Stadium.\u003c/p>\n\u003cp>“If the mission is to portray what’s around Levi’s Stadium and where the 49ers play, and what the culture of the fanbase, what the culture of the area is, I think you gotta show more than the Golden Gate Bridge,” said author and retired Mercury News Sports Columnist Mark Purdy. “The fact that the 49ers play in one of the most interesting places on earth, right in the middle of Silicon Valley, is almost ignored.”\u003c/p>\n\u003cp>As Levi’s Stadium is set to host \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">the Super Bowl\u003c/a> in a few days, it’s unclear what NBC’s broadcast will show during the game. And while Santa Clara and San Jose might not have the iconic landmarks like San Francisco’s Golden Gate Bridge and Alcatraz, \u003ca href=\"https://blogs.mercurynews.com/purdy/2015/10/03/super-bowl-50-countdown-19-weeks-to-go-time-to-talk-optics-and-all-those-golden-gate-bridge-beauty-shot-television-cutaways-why-not-some-from-the-south-bay/\">Purdy said the South Bay has a lot to offer\u003c/a> – the Santa Clara Mission on the campus of Santa Clara University, Lick Observatory, Pat Tillman Memorial and the Tommie Smith and John Carlos statue at San Jose State University. Plus he said, the stadium is in the heart of Silicon Valley, which is home to some of the biggest tech companies in the world.\u003c/p>\n\u003cp>And for fans attending Super Bowl-related events this week, many said it would make sense to show more aerial shots near the stadium, since San Francisco is more than 40 miles away.\u003c/p>\n\u003ch2 class=\"routes-Site-routes-Post-Title-__Title__title\">\u003ca href=\"https://www.kqed.org/news/12072269/the-supreme-court-lets-california-use-its-new-democratic-friendly-congressional-map\">\u003cstrong>The Supreme Court Lets California Use Its New, Democratic-Friendly Congressional Map\u003c/strong>\u003c/a>\u003c/h2>\n\u003cp>The Supreme Court is allowing California to use its new congressional map for this year’s midterm election, clearing the way for the \u003ca href=\"https://www.kqed.org/proposition-50\">state’s gerrymandered districts\u003c/a> as Democrats and Republicans continue their fight for control of the U.S. House of Representatives.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The state’s voters approved the redistricting plan last year as a Democratic counterresponse to Texas’ new GOP-friendly map, which President Trump pushed for to help Republicans hold on to their narrow majority in the House.\u003c/p>\n\u003cp>And in a \u003ca href=\"https://www.supremecourt.gov/orders/courtorders/020426zr_3eb4.pdf\" target=\"_blank\" rel=\"noopener\">brief, unsigned order\u003c/a> released Wednesday, the high court denied an emergency request by the California’s Republican Party to block the redistricting plan. The state’s GOP \u003ca href=\"https://www.supremecourt.gov/DocketPDF/25/25A839/392124/20260120124941071_20260120_SCOTUS_Emergency_App_FINAL.pdf\" target=\"_blank\" rel=\"noopener\">argued\u003c/a> that the map violated the U.S. Constitution because its creation was mainly driven by race, not partisan politics. A \u003ca href=\"https://www.kqed.org/news/12069825/federal-judges-uphold-californias-new-congressional-maps-favoring-democrats\">lower federal court rejected\u003c/a> that claim. The ruling on California’s redistricting plan comes two months after the Supreme Court \u003ca href=\"https://www.npr.org/2025/12/04/nx-s1-5619692/supreme-court-texas-redistricting-map\" target=\"_blank\" rel=\"noopener\">cleared the way for the Texas map\u003c/a> that kicked off a nationwide gerrymandering fight by boosting the GOP’s chances of winning five additional House seats.\u003c/p>\n\u003cp>“With an eye on the upcoming 2026 midterm elections, several States have in recent months redrawn their congressional districts in ways that are predicted to favor the State’s dominant political party,” said the court’s \u003ca href=\"https://www.supremecourt.gov/opinions/25pdf/25a608_7khn.pdf\" target=\"_blank\" rel=\"noopener\">December order in the Texas case\u003c/a>. “Texas adopted the first new map, then California responded with its own map for the stated purpose of counteracting what Texas had done.”\u003c/p>\n\u003ch2 class=\"page-title\">\u003ca href=\"https://www.capradio.org/articles/2026/02/05/california-voters-overwhelmingly-passed-proposition-36-the-state-still-isnt-helping-fund-it/\">\u003cstrong>California Voters Overwhelmingly Passed Prop 36. The State Still Isn’t Helping Fund It\u003c/strong>\u003c/a>\u003c/h2>\n\u003cp>Californians overwhelmingly \u003ca href=\"https://ballotpedia.org/California_Proposition_36,_Drug_and_Theft_Crime_Penalties_and_Treatment-Mandated_Felonies_Initiative_(2024)\">voted yes on Proposition 36\u003c/a> in November of 2024, supporting a ballot measure that many saw as a solution to rising theft and drug crime. Over a year since it passed, counties like Sacramento are grappling with how to pay for growing treatment and incarceration expenses without funding help from the state. The costs could mean counties will have to pay millions of dollars more each year as they struggle with already strained budgets.\u003c/p>\n\u003cp>The measure turned \u003ca href=\"https://lao.ca.gov/BallotAnalysis/Proposition?number=36&year=2024\">some misdemeanor drug and theft crimes into felonies\u003c/a> and lengthened certain prison sentences. That, in turn, put pressure on local court systems and law enforcement departments. It also created what is called a “treatment-mandated felony”. It gives certain offenders the option of getting their charges dismissed upon the completion of optional mental health or drug-related treatment.\u003c/p>\n\u003cp>At the time of its passage, the California Legislative Analyst’s Office determined the increase in court specific work and county jail populations would \u003ca href=\"https://lao.ca.gov/BallotAnalysis/Proposition?number=36&year=2024\">result in millions of dollars in increased costs for counties. \u003c/a>The governor’s budget outlook for the 2026-2027 fiscal year does not include any money for Proposition 36. When the state released its January budget, California Association of Counties CEO Graham Knaus criticized the lack of funding. “You can’t implement anything for free,” he said. “If there’s an expectation of a higher level of service, then it needs to be funded, or else counties can’t carry it out and it’s guaranteed to fail.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Scott Graves, budget director with the California Budget and Policy Center, said Proposition 36 is what is called a “ballot box budgeting measure”. “The authors of the measure did not provide, as a part of Prop 36, any way to pay for these new services,” Graves said. “As a result, they ended up putting state and local policy makers in a pretty tough position.” Though Graves could not comment on why exactly the authors did not include a funding mechanism, but did say generally that measures with tax increases attached to them are sometimes not popular with voters.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cb>Here are the morning’s top stories on Thursday, Feb. 5, 2026\u003c/b>\u003c/p>\n\u003cul>\n\u003cli style=\"font-weight: 400;\">\u003cspan style=\"font-weight: 400;\">Super Bowl 60 will air on NBC on Sunday. And if you can’t watch the game in person at Levi’s Stadium, you’ll likely be one of millions glued to a TV screen. The game is being played in Santa Clara, but you might not know it from some of the images the broadcast is likely to show.\u003c/span>\u003c/li>\n\u003cli style=\"font-weight: 400;\">\u003cspan style=\"font-weight: 400;\">California’s \u003ca href=\"https://www.kqed.org/news/12072269/the-supreme-court-lets-california-use-its-new-democratic-friendly-congressional-map\">new congressional map will stay in place\u003c/a> after the U.S. Supreme Court declined to block the new districts Wednesday.\u003c/span>\u003c/li>\n\u003cli style=\"font-weight: 400;\">\u003cspan style=\"font-weight: 400;\">Over a year ago, California voters passed a measure, Proposition 36, to crack down on theft and drug crimes. But counties have been left to figure out how to fund it.\u003c/span>\u003c/li>\n\u003c/ul>\n\u003ch2>\u003cstrong>Why Do TV Broadcasts Still Show SF Landmarks During Games At Levi’s Stadium?\u003c/strong>\u003c/h2>\n\u003cp>The first National Football League game at Levi’s Stadium in Santa Clara took place in 2014. And since then, the San Francisco 49ers have been on national TV numerous times. While the team’s new home was in Santa Clara County, \u003ca href=\"https://www.sfgate.com/49ers/article/nfl-television-shots-south-bay-not-san-francisco-18455860.php?utm_source=facebook.com&utm_campaign=socialflow&utm_medium=facebook\">many of the TV shots have been landmarks located in San Francisco\u003c/a>, which is 40+ miles away from Levi’s Stadium.\u003c/p>\n\u003cp>“If the mission is to portray what’s around Levi’s Stadium and where the 49ers play, and what the culture of the fanbase, what the culture of the area is, I think you gotta show more than the Golden Gate Bridge,” said author and retired Mercury News Sports Columnist Mark Purdy. “The fact that the 49ers play in one of the most interesting places on earth, right in the middle of Silicon Valley, is almost ignored.”\u003c/p>\n\u003cp>As Levi’s Stadium is set to host \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">the Super Bowl\u003c/a> in a few days, it’s unclear what NBC’s broadcast will show during the game. And while Santa Clara and San Jose might not have the iconic landmarks like San Francisco’s Golden Gate Bridge and Alcatraz, \u003ca href=\"https://blogs.mercurynews.com/purdy/2015/10/03/super-bowl-50-countdown-19-weeks-to-go-time-to-talk-optics-and-all-those-golden-gate-bridge-beauty-shot-television-cutaways-why-not-some-from-the-south-bay/\">Purdy said the South Bay has a lot to offer\u003c/a> – the Santa Clara Mission on the campus of Santa Clara University, Lick Observatory, Pat Tillman Memorial and the Tommie Smith and John Carlos statue at San Jose State University. Plus he said, the stadium is in the heart of Silicon Valley, which is home to some of the biggest tech companies in the world.\u003c/p>\n\u003cp>And for fans attending Super Bowl-related events this week, many said it would make sense to show more aerial shots near the stadium, since San Francisco is more than 40 miles away.\u003c/p>\n\u003ch2 class=\"routes-Site-routes-Post-Title-__Title__title\">\u003ca href=\"https://www.kqed.org/news/12072269/the-supreme-court-lets-california-use-its-new-democratic-friendly-congressional-map\">\u003cstrong>The Supreme Court Lets California Use Its New, Democratic-Friendly Congressional Map\u003c/strong>\u003c/a>\u003c/h2>\n\u003cp>The Supreme Court is allowing California to use its new congressional map for this year’s midterm election, clearing the way for the \u003ca href=\"https://www.kqed.org/proposition-50\">state’s gerrymandered districts\u003c/a> as Democrats and Republicans continue their fight for control of the U.S. House of Representatives.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The state’s voters approved the redistricting plan last year as a Democratic counterresponse to Texas’ new GOP-friendly map, which President Trump pushed for to help Republicans hold on to their narrow majority in the House.\u003c/p>\n\u003cp>And in a \u003ca href=\"https://www.supremecourt.gov/orders/courtorders/020426zr_3eb4.pdf\" target=\"_blank\" rel=\"noopener\">brief, unsigned order\u003c/a> released Wednesday, the high court denied an emergency request by the California’s Republican Party to block the redistricting plan. The state’s GOP \u003ca href=\"https://www.supremecourt.gov/DocketPDF/25/25A839/392124/20260120124941071_20260120_SCOTUS_Emergency_App_FINAL.pdf\" target=\"_blank\" rel=\"noopener\">argued\u003c/a> that the map violated the U.S. Constitution because its creation was mainly driven by race, not partisan politics. A \u003ca href=\"https://www.kqed.org/news/12069825/federal-judges-uphold-californias-new-congressional-maps-favoring-democrats\">lower federal court rejected\u003c/a> that claim. The ruling on California’s redistricting plan comes two months after the Supreme Court \u003ca href=\"https://www.npr.org/2025/12/04/nx-s1-5619692/supreme-court-texas-redistricting-map\" target=\"_blank\" rel=\"noopener\">cleared the way for the Texas map\u003c/a> that kicked off a nationwide gerrymandering fight by boosting the GOP’s chances of winning five additional House seats.\u003c/p>\n\u003cp>“With an eye on the upcoming 2026 midterm elections, several States have in recent months redrawn their congressional districts in ways that are predicted to favor the State’s dominant political party,” said the court’s \u003ca href=\"https://www.supremecourt.gov/opinions/25pdf/25a608_7khn.pdf\" target=\"_blank\" rel=\"noopener\">December order in the Texas case\u003c/a>. “Texas adopted the first new map, then California responded with its own map for the stated purpose of counteracting what Texas had done.”\u003c/p>\n\u003ch2 class=\"page-title\">\u003ca href=\"https://www.capradio.org/articles/2026/02/05/california-voters-overwhelmingly-passed-proposition-36-the-state-still-isnt-helping-fund-it/\">\u003cstrong>California Voters Overwhelmingly Passed Prop 36. The State Still Isn’t Helping Fund It\u003c/strong>\u003c/a>\u003c/h2>\n\u003cp>Californians overwhelmingly \u003ca href=\"https://ballotpedia.org/California_Proposition_36,_Drug_and_Theft_Crime_Penalties_and_Treatment-Mandated_Felonies_Initiative_(2024)\">voted yes on Proposition 36\u003c/a> in November of 2024, supporting a ballot measure that many saw as a solution to rising theft and drug crime. Over a year since it passed, counties like Sacramento are grappling with how to pay for growing treatment and incarceration expenses without funding help from the state. The costs could mean counties will have to pay millions of dollars more each year as they struggle with already strained budgets.\u003c/p>\n\u003cp>The measure turned \u003ca href=\"https://lao.ca.gov/BallotAnalysis/Proposition?number=36&year=2024\">some misdemeanor drug and theft crimes into felonies\u003c/a> and lengthened certain prison sentences. That, in turn, put pressure on local court systems and law enforcement departments. It also created what is called a “treatment-mandated felony”. It gives certain offenders the option of getting their charges dismissed upon the completion of optional mental health or drug-related treatment.\u003c/p>\n\u003cp>At the time of its passage, the California Legislative Analyst’s Office determined the increase in court specific work and county jail populations would \u003ca href=\"https://lao.ca.gov/BallotAnalysis/Proposition?number=36&year=2024\">result in millions of dollars in increased costs for counties. \u003c/a>The governor’s budget outlook for the 2026-2027 fiscal year does not include any money for Proposition 36. When the state released its January budget, California Association of Counties CEO Graham Knaus criticized the lack of funding. “You can’t implement anything for free,” he said. “If there’s an expectation of a higher level of service, then it needs to be funded, or else counties can’t carry it out and it’s guaranteed to fail.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Scott Graves, budget director with the California Budget and Policy Center, said Proposition 36 is what is called a “ballot box budgeting measure”. “The authors of the measure did not provide, as a part of Prop 36, any way to pay for these new services,” Graves said. “As a result, they ended up putting state and local policy makers in a pretty tough position.” Though Graves could not comment on why exactly the authors did not include a funding mechanism, but did say generally that measures with tax increases attached to them are sometimes not popular with voters.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "During Super Bowl LX, Bay Area Advocates and Police Renew Focus on Human Trafficking Awareness",
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"content": "\u003cp>For those working to prevent human trafficking throughout the year, \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a> at Levi’s Stadium in Santa Clara provides high-profile visibility for their cause.\u003c/p>\n\u003cp>As security increases for the big game, advocates, local governments and law enforcement agencies are beefing up efforts to curb human coercion ahead of and during the Super Bowl, \u003ca href=\"https://www.kqed.org/news/12071931/the-super-bowl-\">which has already drawn massive crowds and money\u003c/a> to the Bay Area. In addition, the National Football League, in partnership with the Bay Area Host Committee, is offering its financial support.\u003c/p>\n\u003cp>\u003cstrong>“\u003c/strong>I don’t know if there’ll ever be a day that everyone’s going to talk about human trafficking happening, but I’m going to throw that shot in the dark and attempt to through this powerful platform,” said Cheryl Csiky, executive director of the Portland-based nonprofit In Our Backyard and herself a survivor of human trafficking.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Each year, Csiky travels to Super Bowl host cities for outreach. Around a week before Super Bowl LX, she helped hand out booklets of photos at Santa Clara University featuring three dozen missing kids registered with the National Center for Missing and Exploited Children who are believed to be at risk for exploitation.\u003c/p>\n\u003cp>“The point of our event is to have people visit a convenience store, their regular gas station, bring in these books and get convenience stores to realize they are the eyes and ears of our community,” she said.\u003c/p>\n\u003cfigure id=\"attachment_12072228\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072228\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00338_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00338_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00338_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00338_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Cheryl Csiky, executive director of In Our Backyard, poses for a portrait in Santa Clara on Feb. 3, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>According to Csiky, last year, 15 out of 36 missing children were recovered within a week of the Super Bowl in New Orleans, the result of coordinated efforts with the Center and law enforcement.\u003c/p>\n\u003cp>“The amount of investment that is provided at the time of these large events is hard to replicate at other times,” said Sharan Dhanoa, director of the South Bay Coalition to End Human Trafficking, one of several local nonprofits that recently received grants to combat the issue from the NFL through the Bay Area Host Committee.\u003c/p>\n\u003cp>Last year, her group and its crisis intervention partners served 361 survivors who met the federal definition of trafficking — that is, forced, fraudulent or coercive labor. Out of 1,800 youth screened for potential signs of trafficking, more than 300 were identified as a possible or clear concern\u003cem>.\u003c/em>[aside postID=news_12071704 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/ICEAgentsMinnesotaGetty.jpg']The \u003ca href=\"https://www.kqed.org/news/10850616/super-bowl-week-puts-spotlight-on-increased-human-trafficking\">last time the Super Bowl\u003c/a> came to the Bay Area in 2016, more than a dozen pimps were arrested, and seven youth, as young as 14, several of whose parents had reported them missing, were reportedly \u003ca href=\"https://www.latimes.com/local/lanow/la-me-ln-super-bowl-prostitution-sweep-20160209-story.html\">rescued\u003c/a> from sexual exploitation in the week leading up to the game.\u003c/p>\n\u003cp>While \u003ca href=\"https://www.mccaininstitute.org/resources/reports/countering-human-trafficking-at-large-sporting-events/\">longstanding research \u003c/a>has not found a large surge in human trafficking during the Super Bowl — something experts posit could be associated with the temporarily heightened scrutiny and media attention — Dhanoa said the multi-jurisdictional cooperation and extra resources it attracts help combat the problem.\u003c/p>\n\u003cp>“You’ve got tens of thousands of people coming to the Bay Area from all over the United States and even other parts of the world,” said Jeff Rosen, district attorney for Santa Clara County. “You wouldn’t think that illegitimate businesses would also seek to profit from that?”\u003c/p>\n\u003cp>His office is leading an anti-trafficking task force comprised of more than 50 law enforcement officers, crime analysts and prosecutors across the region’s nine counties to intercept exploiters through undercover stings, online investigations and lots of overtime. Social workers, nonprofit service providers, the FBI and other \u003ca href=\"https://www.dhs.gov/sites/default/files/publications/19_0905_ops_sear-fact-sheet.pdf\">federal partners\u003c/a> support this effort, too, Rosen said.\u003c/p>\n\u003cp>He added that the task force will prosecute traffickers and \u003cem>not\u003c/em> people selling sex — whether they are exploited or acting independently, though he said he believes the latter represent just a small proportion of those involved in the sex trade.\u003c/p>\n\u003cfigure id=\"attachment_12072226\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072226 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00067_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00067_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00067_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00067_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">An umbrella reads, “ICE OUT, sex work in” during a rally to bring awareness about ICE and law enforcement wrongfully arresting consensual sex workers outside of San José McEnery Convention Center on the opening night of Super Bowl LX in San José on Feb. 2, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>According to Dominique Roe-Sepowitz, director of Arizona State University’s Office of Sex Trafficking Intervention and Research, the number of “renegade” or independent sex workers — who have always operated without a pimp, for example — might be as low as 10%, with nine out of 10 people arrested on prostitution charges in Phoenix over a decade having been trafficked at some point.\u003c/p>\n\u003cp>Still, operations framed as anti-trafficking tend to expose people selling sex — particularly migrants — to serious legal and \u003ca href=\"https://www.kqed.org/news/12071370/as-bay-area-gears-up-to-host-super-bowl-lx-and-bad-bunny-halftime-show-fears-of-ice-loom\">immigration\u003c/a> risks, said Maxine Doogan, founder of the San Francisco-based Erotic Service Provider Legal, Education and Research Project, which aims to challenge stigmas about sex work and dismantle what the group considers harmful laws.\u003c/p>\n\u003cp>Doogan said she worried that ahead of Super Bowl LX, local police departments’ vice squads would continue to enforce anti-prostitution laws on the books.\u003c/p>\n\u003cfigure id=\"attachment_12072227\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072227\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00116_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00116_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00116_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00116_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Maxine Doogan (left), an organizer from Stop the Raids, Reagan (center) and Velveeta (right) from Equity Strippers, who go by pseudonyms to protect their identities, rally together to bring awareness about ICE and law enforcement wrongfully arresting consensual sex workers outside of San José McEnery Convention Center on the opening night of Super Bowl LX in San José on Feb. 2, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You don’t need to arrest somebody for prostitution to rescue them from a situation,” she said. “The sex industry has been taking care of people who are involved in forced labor or in danger for decades. We’ve never had to arrest anybody.”\u003c/p>\n\u003cp>In a statement to KQED, the San José Police Department said its Special Victims Unit uses a “victim-centered, trauma-informed approach to human trafficking enforcement” where individuals involved in prostitution are “treated as potential victims first.”\u003c/p>\n\u003cp>SJPD did not respond to questions about overall prostitution arrest data and protocol for its Vice Unit, which the department’s website \u003ca href=\"https://www.sjpd.org/about-us/organization/office-of-the-chief-of-police/special-investigations-unit\">lists\u003c/a> as the contact for prostitution-related crimes.\u003c/p>\n\u003cp>Rosen said that deterrence and moral obligation matter more than statistics.\u003c/p>\n\u003cp>“If it turns out there were no trafficking victims freed and not a trafficker found during the Super Bowl,” he said, “money well spent.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>For those working to prevent human trafficking throughout the year, \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a> at Levi’s Stadium in Santa Clara provides high-profile visibility for their cause.\u003c/p>\n\u003cp>As security increases for the big game, advocates, local governments and law enforcement agencies are beefing up efforts to curb human coercion ahead of and during the Super Bowl, \u003ca href=\"https://www.kqed.org/news/12071931/the-super-bowl-\">which has already drawn massive crowds and money\u003c/a> to the Bay Area. In addition, the National Football League, in partnership with the Bay Area Host Committee, is offering its financial support.\u003c/p>\n\u003cp>\u003cstrong>“\u003c/strong>I don’t know if there’ll ever be a day that everyone’s going to talk about human trafficking happening, but I’m going to throw that shot in the dark and attempt to through this powerful platform,” said Cheryl Csiky, executive director of the Portland-based nonprofit In Our Backyard and herself a survivor of human trafficking.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Each year, Csiky travels to Super Bowl host cities for outreach. Around a week before Super Bowl LX, she helped hand out booklets of photos at Santa Clara University featuring three dozen missing kids registered with the National Center for Missing and Exploited Children who are believed to be at risk for exploitation.\u003c/p>\n\u003cp>“The point of our event is to have people visit a convenience store, their regular gas station, bring in these books and get convenience stores to realize they are the eyes and ears of our community,” she said.\u003c/p>\n\u003cfigure id=\"attachment_12072228\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072228\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00338_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00338_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00338_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00338_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Cheryl Csiky, executive director of In Our Backyard, poses for a portrait in Santa Clara on Feb. 3, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>According to Csiky, last year, 15 out of 36 missing children were recovered within a week of the Super Bowl in New Orleans, the result of coordinated efforts with the Center and law enforcement.\u003c/p>\n\u003cp>“The amount of investment that is provided at the time of these large events is hard to replicate at other times,” said Sharan Dhanoa, director of the South Bay Coalition to End Human Trafficking, one of several local nonprofits that recently received grants to combat the issue from the NFL through the Bay Area Host Committee.\u003c/p>\n\u003cp>Last year, her group and its crisis intervention partners served 361 survivors who met the federal definition of trafficking — that is, forced, fraudulent or coercive labor. Out of 1,800 youth screened for potential signs of trafficking, more than 300 were identified as a possible or clear concern\u003cem>.\u003c/em>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The \u003ca href=\"https://www.kqed.org/news/10850616/super-bowl-week-puts-spotlight-on-increased-human-trafficking\">last time the Super Bowl\u003c/a> came to the Bay Area in 2016, more than a dozen pimps were arrested, and seven youth, as young as 14, several of whose parents had reported them missing, were reportedly \u003ca href=\"https://www.latimes.com/local/lanow/la-me-ln-super-bowl-prostitution-sweep-20160209-story.html\">rescued\u003c/a> from sexual exploitation in the week leading up to the game.\u003c/p>\n\u003cp>While \u003ca href=\"https://www.mccaininstitute.org/resources/reports/countering-human-trafficking-at-large-sporting-events/\">longstanding research \u003c/a>has not found a large surge in human trafficking during the Super Bowl — something experts posit could be associated with the temporarily heightened scrutiny and media attention — Dhanoa said the multi-jurisdictional cooperation and extra resources it attracts help combat the problem.\u003c/p>\n\u003cp>“You’ve got tens of thousands of people coming to the Bay Area from all over the United States and even other parts of the world,” said Jeff Rosen, district attorney for Santa Clara County. “You wouldn’t think that illegitimate businesses would also seek to profit from that?”\u003c/p>\n\u003cp>His office is leading an anti-trafficking task force comprised of more than 50 law enforcement officers, crime analysts and prosecutors across the region’s nine counties to intercept exploiters through undercover stings, online investigations and lots of overtime. Social workers, nonprofit service providers, the FBI and other \u003ca href=\"https://www.dhs.gov/sites/default/files/publications/19_0905_ops_sear-fact-sheet.pdf\">federal partners\u003c/a> support this effort, too, Rosen said.\u003c/p>\n\u003cp>He added that the task force will prosecute traffickers and \u003cem>not\u003c/em> people selling sex — whether they are exploited or acting independently, though he said he believes the latter represent just a small proportion of those involved in the sex trade.\u003c/p>\n\u003cfigure id=\"attachment_12072226\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072226 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00067_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00067_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00067_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00067_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">An umbrella reads, “ICE OUT, sex work in” during a rally to bring awareness about ICE and law enforcement wrongfully arresting consensual sex workers outside of San José McEnery Convention Center on the opening night of Super Bowl LX in San José on Feb. 2, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>According to Dominique Roe-Sepowitz, director of Arizona State University’s Office of Sex Trafficking Intervention and Research, the number of “renegade” or independent sex workers — who have always operated without a pimp, for example — might be as low as 10%, with nine out of 10 people arrested on prostitution charges in Phoenix over a decade having been trafficked at some point.\u003c/p>\n\u003cp>Still, operations framed as anti-trafficking tend to expose people selling sex — particularly migrants — to serious legal and \u003ca href=\"https://www.kqed.org/news/12071370/as-bay-area-gears-up-to-host-super-bowl-lx-and-bad-bunny-halftime-show-fears-of-ice-loom\">immigration\u003c/a> risks, said Maxine Doogan, founder of the San Francisco-based Erotic Service Provider Legal, Education and Research Project, which aims to challenge stigmas about sex work and dismantle what the group considers harmful laws.\u003c/p>\n\u003cp>Doogan said she worried that ahead of Super Bowl LX, local police departments’ vice squads would continue to enforce anti-prostitution laws on the books.\u003c/p>\n\u003cfigure id=\"attachment_12072227\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072227\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00116_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00116_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00116_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260203-SUPERBOWLTRAFFICKING00116_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Maxine Doogan (left), an organizer from Stop the Raids, Reagan (center) and Velveeta (right) from Equity Strippers, who go by pseudonyms to protect their identities, rally together to bring awareness about ICE and law enforcement wrongfully arresting consensual sex workers outside of San José McEnery Convention Center on the opening night of Super Bowl LX in San José on Feb. 2, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You don’t need to arrest somebody for prostitution to rescue them from a situation,” she said. “The sex industry has been taking care of people who are involved in forced labor or in danger for decades. We’ve never had to arrest anybody.”\u003c/p>\n\u003cp>In a statement to KQED, the San José Police Department said its Special Victims Unit uses a “victim-centered, trauma-informed approach to human trafficking enforcement” where individuals involved in prostitution are “treated as potential victims first.”\u003c/p>\n\u003cp>SJPD did not respond to questions about overall prostitution arrest data and protocol for its Vice Unit, which the department’s website \u003ca href=\"https://www.sjpd.org/about-us/organization/office-of-the-chief-of-police/special-investigations-unit\">lists\u003c/a> as the contact for prostitution-related crimes.\u003c/p>\n\u003cp>Rosen said that deterrence and moral obligation matter more than statistics.\u003c/p>\n\u003cp>“If it turns out there were no trafficking victims freed and not a trafficker found during the Super Bowl,” he said, “money well spent.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "how-the-super-bowl-will-affect-the-south-bay",
"title": "How the Super Bowl Will Affect the South Bay",
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"headTitle": "How the Super Bowl Will Affect the South Bay | KQED",
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"content": "\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">On Sunday, the New England Patriots and Seattle Seahawks will play in the Super Bowl at Levi’s Stadium in Santa Clara. Super Bowl LX is projected to draw 90,000 visitors to the Bay Area, and up to $630 million in economic benefits for the entire region. But it’s the South Bay that will feel the most disruptions to daily life.\u003c/span>\u003c/span>\u003c/p>\n\u003cp data-encore-id=\"text\" data-slate-node=\"element\">\n\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC9766718772&light=true\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\n\u003c/p>\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cstrong>Links:\u003c/strong>\u003c/span>\u003c/span>\u003c/p>\n\u003cul class=\"sc-kYxDKI gGqGON\" data-slate-node=\"element\" data-slate-fragment=\"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\">\n\u003cli data-slate-node=\"element\">\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003ca class=\"e-91036-text-link e-91036-baseline e-91036-overflow-wrap-anywhere encore-internal-color-text-announcement e-91036-text-link--use-focus sc-sLsrZ bQHpIT\" href=\"https://www.kqed.org/news/12071931/the-super-bowl-party-is-here-fans-are-excited-even-if-its-seahawks-versus-patriots\" data-encore-id=\"textLink\" data-slate-node=\"element\" data-slate-inline=\"true\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cu>The Super Bowl Party Is Here. Fans Are Excited, Even if It’s Seahawks vs Patriots\u003c/u>\u003c/span>\u003c/span>\u003c/a>\u003c/p>\n\u003c/li>\n\u003cli data-slate-node=\"element\">\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003ca class=\"e-91036-text-link e-91036-baseline e-91036-overflow-wrap-anywhere encore-internal-color-text-announcement e-91036-text-link--use-focus sc-sLsrZ bQHpIT\" href=\"https://www.kqed.org/news/12071928/super-bowl-tickets-santa-clara-2026-scam-fraud-warning\" data-encore-id=\"textLink\" data-slate-node=\"element\" data-slate-inline=\"true\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cu>Super Bowl LX Tickets: Don’t Fall for an (Expensive) Scam\u003c/u>\u003c/span>\u003c/span>\u003c/a>\u003c/p>\n\u003c/li>\n\u003cli data-slate-node=\"element\">\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003ca class=\"e-91036-text-link e-91036-baseline e-91036-overflow-wrap-anywhere encore-internal-color-text-announcement e-91036-text-link--use-focus sc-sLsrZ bQHpIT\" href=\"https://www.kqed.org/news/12071704/ice-super-bowl-immigration-enforcement-santa-clara-san-francisco-bay-area-2026\" data-encore-id=\"textLink\" data-slate-node=\"element\" data-slate-inline=\"true\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cu>ICE at the Super Bowl: What We Know Right Now\u003c/u>\u003c/span>\u003c/span>\u003c/a>\u003c/p>\n\u003c/li>\n\u003cli data-slate-node=\"element\">\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003ca class=\"e-91036-text-link e-91036-baseline e-91036-overflow-wrap-anywhere encore-internal-color-text-announcement e-91036-text-link--use-focus sc-sLsrZ bQHpIT\" href=\"https://www.kqed.org/news/12071882/7-things-to-know-about-the-complicated-relationship-between-santa-clara-and-the-49ers\" data-encore-id=\"textLink\" data-slate-node=\"element\" data-slate-inline=\"true\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cu>7 Things to Know About the Complicated Relationship Between Santa Clara and the 49ers\u003c/u>\u003c/span>\u003c/span>\u003c/a>\u003c/p>\n\u003c/li>\n\u003c/ul>\n\u003cp>\u003ci>This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/i>\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:01:11] \u003c/em>Last week on my commute home, there were already signs of the Bay Area getting ready for Super Bowl 60, with trucks placing all kinds of signage around the San Francisco Ferry Building. The Bay Area is hosting Super Bowl Sixty with Bad Bunny playing the halftime show at Levi’s Stadium in Santa Clara. 90,000 visitors are expected to come here. Bringing with them up to an estimated $630 million in potential revenue for the region. And while cities across the Bay are hoping to get in on the action, it’s really the South Bay that will experience the most disruption to daily life.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:01:57] \u003c/em>So even if you’re just a person like taking VTA and has no interest in the Super Bowl, you’re gonna be exposed to it. And folks, you know, walking on the streets are gonna see it.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:02:07] \u003c/em>So today, we’re gonna sit down with KQED’s South Bay digital editor and reporter, Joseph Jeha, to talk about how Super Bowl 60 will affect daily life in the South Bay.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:02:58] \u003c/em>You live in the South Bay, Joseph. Are you already starting to feel and see the presence of the Super Bowl where you live?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:03:07] \u003c/em>Absolutely. It was a big day a couple weeks ago when they actually hung the Super Bowl sign on Levi’s Stadium, right? It’s a massive banner, essentially. The City Hall Rotunda in San Jose has an SJ-26 logo on it and that’s kind of celebrating the Super Bowl, the World Cup. So yeah, so that has been a big part of it, just like the visuals are changing. And even the VTA trains and busses have extensive, you know, wraps, especially in the Santa Clara area that say, like, take VTA to the game and have these very, like you know detailed NFL graphics in a lot of different colors kind of grabbing the eye. Even if the 49ers are not in the Super Bowl, you’ve got locals in San Jose and the South Bay who want to see what this is all going to be like.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:04:01] \u003c/em>Yeah, lots of hyping up for the main event on Sunday, it feels like, and I guess like being in the center sort of of all of the action, Joseph, what’s your sense so far of how people are feeling? Like, what is the vibe? It seems sort of like a lot of people really wanna get in on the action.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:04:20] \u003c/em>It’s something that can’t be ignored, right? If you run a city, if you run to a tourism bureau, if you are trying to be in the business of making sure your city is well promoted and well seen during this week, this is the event to take advantage of.\u003c/p>\n\u003cp>\u003cb>Christine Lawson: \u003c/b>\u003cem>[00:04:35] \u003c/em>This is a historic moment for us in Santa Clara, being first to host the Super Bowl and FIFA in the same year.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:04:43] \u003c/em>My colleague Sydney Johnson spoke with Christine Lawson. She’s the CEO of Discover Santa Clara. And that’s basically the city’s marketing organization. And she told us about their efforts.\u003c/p>\n\u003cp>\u003cb>Christine Lawson: \u003c/b>\u003cem>[00:04:54] \u003c/em>We want a bigger slice of the pie. There’s so much to do before the game and after the game. Most people are coming in on Friday and not leaving till Monday after the games. So we really wanna make sure that we get them in and out of the stadium to explore.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:05:14] \u003c/em>San Francisco garners a lot of the attention, but I think South Bay cities and maybe other cities in the region have done a more intentional job this time around of hoping to make themselves kind of a more of a centerpiece of the action.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:05:33] \u003c/em>Joseph, one of the reasons why we wanted to talk to you about the Super Bowl is because there’s going to be just a lot of impacts in the South Bay if you live there, whether or not you care about the super bowl and whether or you plan to watch the game itself. What are the different ways that the Superbowl is going to impact daily life for people in the south bay?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:05:58] \u003c/em>Certainly you’re going to see more people in the urban core areas. Even though San Francisco might have many more hotels and bigger convention spaces than the South Bay, certainly all of downtown San Jose is gonna be booked up. We’re also seeing musical events coming to the South Bay, obviously San Jose has made a big deal of promoting Kehlani as its headlining performer, a local Grammy award-winning artist, expected to bring thousands to downtown San Jose, with the convention center activated, you might see more traffic. And more delays just kind of getting around into the core business areas where people might work or need to go after school or need to go shopping. Increased transit ridership is expected. So if you’re a person who normally takes a VTA bus or train, like a light rail train or even a Cal train, right, to and from San Francisco and the peninsula spots, you’re probably going to see more people. You might even start seeing some folks wearing some NFL badges walking around your city.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:07:02] \u003c/em>And definitely more security and police presence, I imagine.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:07:07] \u003c/em>Yeah, certainly you would see more law enforcement, especially in Santa Clara. We saw the Santa Clara County Sheriff’s Office putting out video clips and media, kind of doing the promotional work on their own and saying, like, look out for more people in uniform. Look out for bomb-sniffing dogs. Look out, all of our officers are gonna be out there. They’re gonna be clearly identified and we’re doing this work for the people of the South Bay and the Bay Area to make sure that this event goes off without a hitch.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:07:36] \u003c/em>I do want to zoom in to some of these impacts to the local community, especially around tourism and these financial opportunities that a lot of locals see in the Super Bowl. Are there any efforts, Joseph, to help local businesses really tap into the potential benefits of the Super Bowl’s presence here.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:08:00] \u003c/em>I think yes and no. Around Levi’s Stadium, there’s this like four-mile radius clean zone. That’s what the NFL calls it. They put it into place the last time there was a Super Bowl there. And that is affecting, you know, vendors and business owners, quote unquote, unauthorized. Vendors and businesses can’t sell there. Even if they have permits from the cities and they’re like totally like vetted normally, They’re not going to be allowed for the NFL So even people’s community in Santa Clara is changing, especially if you’re in that area closest to the stadium. I have attended business meetings put on by the city of San Jose, get your questions answered type of event, but I also heard some frustration at that meeting. We heard frustrations from people who speak English as a second language, folks who are older, who say they don’t really know how to use some of these internet signups as well.\u003c/p>\n\u003cp>\u003cb>Alma Gonzales: \u003c/b>\u003cem>[00:08:52] \u003c/em>It’s a family business. My dad started 15 years ago.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:08:58] \u003c/em>I spoke with Israel Garcia and Alma Gonzalez and they run a food truck in San Jose’s Spartan Keys neighborhood. What’s some of your most popular items?\u003c/p>\n\u003cp>\u003cb>Israel Garcia: \u003c/b>\u003cem>[00:09:09] \u003c/em>Tacos de birria, el consomé y las quesavirias que también se hicieron muy populares\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:09:15] \u003c/em>They’ve been running it for almost 15 years. They’re very well-liked in their neighborhood. They had considered maybe moving their truck or getting closer to Santa Clara to the stadium to sell their food on the day of. But because of that clean zone I mentioned, because of the four-mile radius, they had told me, well, we actually think we’d be so far from the stadium it probably wouldn’t actually be an economic benefit for us to go there.\u003c/p>\n\u003cp>\u003cb>Alma Gonzales: \u003c/b>\u003cem>[00:09:40] \u003c/em>No, we are not moving. We went to a meeting with City Hall and everything and they are asking for a lot of requirements and it’s going to be kind of far from the place of the Super Bowl. So I think for us it won’t be any change.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:10:03] \u003c/em>It seems like from the conversations you’ve had with local business owners, immigrant business owners in the South Bay, it doesn’t totally feel like they have been given a ton of opportunity to really tap into and participate in all of the action, at least easily.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:10:23] \u003c/em>Yeah, I think you’re kind of hitting on a really important, I think, like storyline and maybe a sensitive nerve here in the South Bay, which is just the San Jose apparatus is working hard to bring a lot of activity and engagement. And then of course, they want to draw people to their well established entertainment zones like San Pedro Square, which has also in downtown just down the street from City Hall. But we’ve heard from some folks that, you know, this benefit that the city is working so hard for in San Jose, for example, they’re not seeing an effort to spread that goodwill and that attention and that promotion kind of beyond the confines of downtown.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:11:08] \u003c/em>I want to also talk, Joseph, of course, about security and the potential of a federal law enforcement presence. Obviously, we know the South Bay is a huge immigrant community. ICE is very much on people’s minds, given what’s been going on in Minnesota. What do we know about federal immigration enforcement at the Super Bowl?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:11:31] \u003c/em>All kinds of officials who we’ve all been asking the same questions, they’re telling us that as far as they know, they don’t expect there to be a big surge or any kind of over-the-top presence of these federal agents. But they’re making it clear that federal agents like ICE, like Customs and Border Patrol, they are generally and usually a part of the security plan for an event like the Super Bowl.\u003c/p>\n\u003cp>\u003cb>Cory Morgan: \u003c/b>\u003cem>[00:11:58] \u003c/em>I dont expect an ice enforcement at the game.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:12:01] \u003c/em>My colleague Brian Watt, you know, spoke directly with Cory Morgan, who’s the police chief in the city of Santa Clara.\u003c/p>\n\u003cp>\u003cb>Cory Morgan: \u003c/b>\u003cem>[00:12:09] \u003c/em>So my expectation is we will see the standard deployment for public safety that we see every year at every Super Bowl. And we’re going to do it this year with tremendous federal partnerships.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:12:21] \u003c/em>I think it’s important to note though, federal agencies like DHS, they do not share, typically, their operation plans with local police, local county sheriffs, et cetera. So I don’t want to be spreading any kind of fear or anything like that or making things up. It’s just, it’s clear that when these operations have happened elsewhere, even when there’s not a Super Bowl, locals are not really getting like a significant heads up.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:12:47] \u003c/em>So the Super Bowl is on Sunday, what will you be watching till then, especially in the South Bay?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:12:55] \u003c/em>I am very interested to see what the South Bay community wants to say to Donald Trump and to the federal administration. In the ramp up to this week, there’s also been a series of events to protest his aggressive immigration and customs enforcement pushes in cities around the country, of course, most notably in Minneapolis. Locals here are trying to use this event to bring attention to what they believe is a horrendous, inhumane approach to immigration enforcement and one that is causing havoc across the country. So, I am interested to see what local response is organized and how that is received. Separately, when I’m out and about in downtown San Jose, when I am near the stadium on the day of, when I’ll be around the stadium area and talking to folks that day, I am looking to see how well this all goes off. Will it go off without a hitch in terms of moving thousands of people around? Will it off as an event that just goes smoothly?\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:14:03] \u003c/em>I know, Joseph, you grew up as an Oakland Raiders fan, but do you have any stake at all in who wins, New England or Seattle?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:14:12] \u003c/em>Yeah, I did grow up as an Oakland Raiders fan, and that means I’m contractually obligated to not root for the Patriots. So I’ll kind of be pulling for the Seahawks, but yeah, I don’t have a dog in this fight. But certainly I’m not rooting for the patriots.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:14:31] \u003c/em>Thank you so much, Joseph, for breaking this all down for us. Yeah, hope things go smoothly for you all in the South Bay this weekend.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:14:39] \u003c/em>Thanks Ericka, it’s been fun talking to you about it.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003ci>Some members of the KQED podcast team are represented by The Screen Actors Guild, American Federation of Television and Radio Artists, San Francisco-Northern California Local.\u003c/i>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">On Sunday, the New England Patriots and Seattle Seahawks will play in the Super Bowl at Levi’s Stadium in Santa Clara. Super Bowl LX is projected to draw 90,000 visitors to the Bay Area, and up to $630 million in economic benefits for the entire region. But it’s the South Bay that will feel the most disruptions to daily life.\u003c/span>\u003c/span>\u003c/p>\n\u003cp data-encore-id=\"text\" data-slate-node=\"element\">\n\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC9766718772&light=true\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\n\u003c/p>\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cstrong>Links:\u003c/strong>\u003c/span>\u003c/span>\u003c/p>\n\u003cul class=\"sc-kYxDKI gGqGON\" data-slate-node=\"element\" data-slate-fragment=\"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\">\n\u003cli data-slate-node=\"element\">\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003ca class=\"e-91036-text-link e-91036-baseline e-91036-overflow-wrap-anywhere encore-internal-color-text-announcement e-91036-text-link--use-focus sc-sLsrZ bQHpIT\" href=\"https://www.kqed.org/news/12071931/the-super-bowl-party-is-here-fans-are-excited-even-if-its-seahawks-versus-patriots\" data-encore-id=\"textLink\" data-slate-node=\"element\" data-slate-inline=\"true\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cu>The Super Bowl Party Is Here. Fans Are Excited, Even if It’s Seahawks vs Patriots\u003c/u>\u003c/span>\u003c/span>\u003c/a>\u003c/p>\n\u003c/li>\n\u003cli data-slate-node=\"element\">\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003ca class=\"e-91036-text-link e-91036-baseline e-91036-overflow-wrap-anywhere encore-internal-color-text-announcement e-91036-text-link--use-focus sc-sLsrZ bQHpIT\" href=\"https://www.kqed.org/news/12071928/super-bowl-tickets-santa-clara-2026-scam-fraud-warning\" data-encore-id=\"textLink\" data-slate-node=\"element\" data-slate-inline=\"true\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cu>Super Bowl LX Tickets: Don’t Fall for an (Expensive) Scam\u003c/u>\u003c/span>\u003c/span>\u003c/a>\u003c/p>\n\u003c/li>\n\u003cli data-slate-node=\"element\">\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003ca class=\"e-91036-text-link e-91036-baseline e-91036-overflow-wrap-anywhere encore-internal-color-text-announcement e-91036-text-link--use-focus sc-sLsrZ bQHpIT\" href=\"https://www.kqed.org/news/12071704/ice-super-bowl-immigration-enforcement-santa-clara-san-francisco-bay-area-2026\" data-encore-id=\"textLink\" data-slate-node=\"element\" data-slate-inline=\"true\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cu>ICE at the Super Bowl: What We Know Right Now\u003c/u>\u003c/span>\u003c/span>\u003c/a>\u003c/p>\n\u003c/li>\n\u003cli data-slate-node=\"element\">\n\u003cp class=\"e-91036-text encore-text-body-medium\" data-encore-id=\"text\" data-slate-node=\"element\">\u003ca class=\"e-91036-text-link e-91036-baseline e-91036-overflow-wrap-anywhere encore-internal-color-text-announcement e-91036-text-link--use-focus sc-sLsrZ bQHpIT\" href=\"https://www.kqed.org/news/12071882/7-things-to-know-about-the-complicated-relationship-between-santa-clara-and-the-49ers\" data-encore-id=\"textLink\" data-slate-node=\"element\" data-slate-inline=\"true\">\u003cspan data-slate-node=\"text\">\u003cspan class=\"sc-bpUBKd itmOnH\" data-slate-leaf=\"true\">\u003cu>7 Things to Know About the Complicated Relationship Between Santa Clara and the 49ers\u003c/u>\u003c/span>\u003c/span>\u003c/a>\u003c/p>\n\u003c/li>\n\u003c/ul>\n\u003cp>\u003ci>This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/i>\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:01:11] \u003c/em>Last week on my commute home, there were already signs of the Bay Area getting ready for Super Bowl 60, with trucks placing all kinds of signage around the San Francisco Ferry Building. The Bay Area is hosting Super Bowl Sixty with Bad Bunny playing the halftime show at Levi’s Stadium in Santa Clara. 90,000 visitors are expected to come here. Bringing with them up to an estimated $630 million in potential revenue for the region. And while cities across the Bay are hoping to get in on the action, it’s really the South Bay that will experience the most disruption to daily life.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:01:57] \u003c/em>So even if you’re just a person like taking VTA and has no interest in the Super Bowl, you’re gonna be exposed to it. And folks, you know, walking on the streets are gonna see it.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:02:07] \u003c/em>So today, we’re gonna sit down with KQED’s South Bay digital editor and reporter, Joseph Jeha, to talk about how Super Bowl 60 will affect daily life in the South Bay.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:02:58] \u003c/em>You live in the South Bay, Joseph. Are you already starting to feel and see the presence of the Super Bowl where you live?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:03:07] \u003c/em>Absolutely. It was a big day a couple weeks ago when they actually hung the Super Bowl sign on Levi’s Stadium, right? It’s a massive banner, essentially. The City Hall Rotunda in San Jose has an SJ-26 logo on it and that’s kind of celebrating the Super Bowl, the World Cup. So yeah, so that has been a big part of it, just like the visuals are changing. And even the VTA trains and busses have extensive, you know, wraps, especially in the Santa Clara area that say, like, take VTA to the game and have these very, like you know detailed NFL graphics in a lot of different colors kind of grabbing the eye. Even if the 49ers are not in the Super Bowl, you’ve got locals in San Jose and the South Bay who want to see what this is all going to be like.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:04:01] \u003c/em>Yeah, lots of hyping up for the main event on Sunday, it feels like, and I guess like being in the center sort of of all of the action, Joseph, what’s your sense so far of how people are feeling? Like, what is the vibe? It seems sort of like a lot of people really wanna get in on the action.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:04:20] \u003c/em>It’s something that can’t be ignored, right? If you run a city, if you run to a tourism bureau, if you are trying to be in the business of making sure your city is well promoted and well seen during this week, this is the event to take advantage of.\u003c/p>\n\u003cp>\u003cb>Christine Lawson: \u003c/b>\u003cem>[00:04:35] \u003c/em>This is a historic moment for us in Santa Clara, being first to host the Super Bowl and FIFA in the same year.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:04:43] \u003c/em>My colleague Sydney Johnson spoke with Christine Lawson. She’s the CEO of Discover Santa Clara. And that’s basically the city’s marketing organization. And she told us about their efforts.\u003c/p>\n\u003cp>\u003cb>Christine Lawson: \u003c/b>\u003cem>[00:04:54] \u003c/em>We want a bigger slice of the pie. There’s so much to do before the game and after the game. Most people are coming in on Friday and not leaving till Monday after the games. So we really wanna make sure that we get them in and out of the stadium to explore.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:05:14] \u003c/em>San Francisco garners a lot of the attention, but I think South Bay cities and maybe other cities in the region have done a more intentional job this time around of hoping to make themselves kind of a more of a centerpiece of the action.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:05:33] \u003c/em>Joseph, one of the reasons why we wanted to talk to you about the Super Bowl is because there’s going to be just a lot of impacts in the South Bay if you live there, whether or not you care about the super bowl and whether or you plan to watch the game itself. What are the different ways that the Superbowl is going to impact daily life for people in the south bay?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:05:58] \u003c/em>Certainly you’re going to see more people in the urban core areas. Even though San Francisco might have many more hotels and bigger convention spaces than the South Bay, certainly all of downtown San Jose is gonna be booked up. We’re also seeing musical events coming to the South Bay, obviously San Jose has made a big deal of promoting Kehlani as its headlining performer, a local Grammy award-winning artist, expected to bring thousands to downtown San Jose, with the convention center activated, you might see more traffic. And more delays just kind of getting around into the core business areas where people might work or need to go after school or need to go shopping. Increased transit ridership is expected. So if you’re a person who normally takes a VTA bus or train, like a light rail train or even a Cal train, right, to and from San Francisco and the peninsula spots, you’re probably going to see more people. You might even start seeing some folks wearing some NFL badges walking around your city.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:07:02] \u003c/em>And definitely more security and police presence, I imagine.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:07:07] \u003c/em>Yeah, certainly you would see more law enforcement, especially in Santa Clara. We saw the Santa Clara County Sheriff’s Office putting out video clips and media, kind of doing the promotional work on their own and saying, like, look out for more people in uniform. Look out for bomb-sniffing dogs. Look out, all of our officers are gonna be out there. They’re gonna be clearly identified and we’re doing this work for the people of the South Bay and the Bay Area to make sure that this event goes off without a hitch.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:07:36] \u003c/em>I do want to zoom in to some of these impacts to the local community, especially around tourism and these financial opportunities that a lot of locals see in the Super Bowl. Are there any efforts, Joseph, to help local businesses really tap into the potential benefits of the Super Bowl’s presence here.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:08:00] \u003c/em>I think yes and no. Around Levi’s Stadium, there’s this like four-mile radius clean zone. That’s what the NFL calls it. They put it into place the last time there was a Super Bowl there. And that is affecting, you know, vendors and business owners, quote unquote, unauthorized. Vendors and businesses can’t sell there. Even if they have permits from the cities and they’re like totally like vetted normally, They’re not going to be allowed for the NFL So even people’s community in Santa Clara is changing, especially if you’re in that area closest to the stadium. I have attended business meetings put on by the city of San Jose, get your questions answered type of event, but I also heard some frustration at that meeting. We heard frustrations from people who speak English as a second language, folks who are older, who say they don’t really know how to use some of these internet signups as well.\u003c/p>\n\u003cp>\u003cb>Alma Gonzales: \u003c/b>\u003cem>[00:08:52] \u003c/em>It’s a family business. My dad started 15 years ago.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:08:58] \u003c/em>I spoke with Israel Garcia and Alma Gonzalez and they run a food truck in San Jose’s Spartan Keys neighborhood. What’s some of your most popular items?\u003c/p>\n\u003cp>\u003cb>Israel Garcia: \u003c/b>\u003cem>[00:09:09] \u003c/em>Tacos de birria, el consomé y las quesavirias que también se hicieron muy populares\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:09:15] \u003c/em>They’ve been running it for almost 15 years. They’re very well-liked in their neighborhood. They had considered maybe moving their truck or getting closer to Santa Clara to the stadium to sell their food on the day of. But because of that clean zone I mentioned, because of the four-mile radius, they had told me, well, we actually think we’d be so far from the stadium it probably wouldn’t actually be an economic benefit for us to go there.\u003c/p>\n\u003cp>\u003cb>Alma Gonzales: \u003c/b>\u003cem>[00:09:40] \u003c/em>No, we are not moving. We went to a meeting with City Hall and everything and they are asking for a lot of requirements and it’s going to be kind of far from the place of the Super Bowl. So I think for us it won’t be any change.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:10:03] \u003c/em>It seems like from the conversations you’ve had with local business owners, immigrant business owners in the South Bay, it doesn’t totally feel like they have been given a ton of opportunity to really tap into and participate in all of the action, at least easily.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:10:23] \u003c/em>Yeah, I think you’re kind of hitting on a really important, I think, like storyline and maybe a sensitive nerve here in the South Bay, which is just the San Jose apparatus is working hard to bring a lot of activity and engagement. And then of course, they want to draw people to their well established entertainment zones like San Pedro Square, which has also in downtown just down the street from City Hall. But we’ve heard from some folks that, you know, this benefit that the city is working so hard for in San Jose, for example, they’re not seeing an effort to spread that goodwill and that attention and that promotion kind of beyond the confines of downtown.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:11:08] \u003c/em>I want to also talk, Joseph, of course, about security and the potential of a federal law enforcement presence. Obviously, we know the South Bay is a huge immigrant community. ICE is very much on people’s minds, given what’s been going on in Minnesota. What do we know about federal immigration enforcement at the Super Bowl?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:11:31] \u003c/em>All kinds of officials who we’ve all been asking the same questions, they’re telling us that as far as they know, they don’t expect there to be a big surge or any kind of over-the-top presence of these federal agents. But they’re making it clear that federal agents like ICE, like Customs and Border Patrol, they are generally and usually a part of the security plan for an event like the Super Bowl.\u003c/p>\n\u003cp>\u003cb>Cory Morgan: \u003c/b>\u003cem>[00:11:58] \u003c/em>I dont expect an ice enforcement at the game.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:12:01] \u003c/em>My colleague Brian Watt, you know, spoke directly with Cory Morgan, who’s the police chief in the city of Santa Clara.\u003c/p>\n\u003cp>\u003cb>Cory Morgan: \u003c/b>\u003cem>[00:12:09] \u003c/em>So my expectation is we will see the standard deployment for public safety that we see every year at every Super Bowl. And we’re going to do it this year with tremendous federal partnerships.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:12:21] \u003c/em>I think it’s important to note though, federal agencies like DHS, they do not share, typically, their operation plans with local police, local county sheriffs, et cetera. So I don’t want to be spreading any kind of fear or anything like that or making things up. It’s just, it’s clear that when these operations have happened elsewhere, even when there’s not a Super Bowl, locals are not really getting like a significant heads up.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:12:47] \u003c/em>So the Super Bowl is on Sunday, what will you be watching till then, especially in the South Bay?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:12:55] \u003c/em>I am very interested to see what the South Bay community wants to say to Donald Trump and to the federal administration. In the ramp up to this week, there’s also been a series of events to protest his aggressive immigration and customs enforcement pushes in cities around the country, of course, most notably in Minneapolis. Locals here are trying to use this event to bring attention to what they believe is a horrendous, inhumane approach to immigration enforcement and one that is causing havoc across the country. So, I am interested to see what local response is organized and how that is received. Separately, when I’m out and about in downtown San Jose, when I am near the stadium on the day of, when I’ll be around the stadium area and talking to folks that day, I am looking to see how well this all goes off. Will it go off without a hitch in terms of moving thousands of people around? Will it off as an event that just goes smoothly?\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:14:03] \u003c/em>I know, Joseph, you grew up as an Oakland Raiders fan, but do you have any stake at all in who wins, New England or Seattle?\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:14:12] \u003c/em>Yeah, I did grow up as an Oakland Raiders fan, and that means I’m contractually obligated to not root for the Patriots. So I’ll kind of be pulling for the Seahawks, but yeah, I don’t have a dog in this fight. But certainly I’m not rooting for the patriots.\u003c/p>\n\u003cp>\u003cb>Ericka Cruz Guevarra: \u003c/b>\u003cem>[00:14:31] \u003c/em>Thank you so much, Joseph, for breaking this all down for us. Yeah, hope things go smoothly for you all in the South Bay this weekend.\u003c/p>\n\u003cp>\u003cb>Joseph Geha: \u003c/b>\u003cem>[00:14:39] \u003c/em>Thanks Ericka, it’s been fun talking to you about it.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a> will bring tens of thousands of football fans to the Bay Area for Sunday’s game in Santa Clara.\u003c/p>\n\u003cp>And maybe there’s a part of you that’s tempted to try to snag a last-minute ticket yourself to watch the Seattle Seahawks face off against the New England Patriots at Levi’s Stadium — especially if you can somehow find a deal on a seat?\u003c/p>\n\u003cp>Not so fast. At the time of writing, the cheapest ticket for Super Bowl LX available \u003ca href=\"https://www.stubhub.com/super-bowl-santa-clara-tickets-2-8-2026/event/157245215/?backUrl=%2Fsuper-bowl-tickets%2Fgrouping%2F542&quantity=1§ions=677398&ticketClasses=31353&rows=&seats=&seatTypes=&listingQty=\">on StubHub\u003c/a> was at least $5,200, and something much closer to the field can range from $8,000 all the way up to $17,000. So with such hefty price tags, local officials have issued recommendations to avoid falling for scammers who are selling fake tickets online — or outside Levi’s Stadium itself.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“If you’re buying from a stranger, the chance of that being a scam is very high, and you’re going to end up losing all your money,” Santa Clara County Assistant District Attorney James Gibbons-Shapiro said.\u003c/p>\n\u003cp>“And then it won’t be ‘the Patriots lost’ or ‘the Seahawks lost,’” he warned. “It’ll be you who lost, and we don’t want that to happen.”\u003c/p>\n\u003cp>Keep reading for how to spot a Super Bowl ticket scam, and what to do if you’re targeted. And rest assured: \u003ca href=\"https://www.kqed.org/news/12071772/where-to-watch-super-bowl-2026-san-francisco-bay-area-levis-stadium-bad-bunny-green-day-larussell-santa-clara\">there are still plenty of ways to watch the Super Bowl in the Bay Area for free\u003c/a> – or for a fraction of the cost of a Levi’s Stadium ticket, real or fake.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump straight to: \u003ca href=\"#IgotscammedforaSuperBowlticketWhatcanIdo\">I got scammed for a Super Bowl ticket. What can I do?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003ch2>Why should I stick to the reputable third-party sites?\u003c/h2>\n\u003cp>StubHub, SeatGeek, TicketMaster and SuiteHop are some of the verified websites where folks are reselling their tickets. But once you make contact with a seller, Gibbons-Shapiro said, make sure you make the purchase \u003cem>on \u003c/em>the website through which you contacted this person — and not on another platform.\u003c/p>\n\u003cp>Scammers often promise you “a better deal” if you make the payment using instant payment sites like Zelle, Venmo and Cash App, but this suggestion is motivated by the fact that it’s easier for them to keep your money that way.\u003c/p>\n\u003cfigure id=\"attachment_12071979\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12071979 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/LaptopCellphoneGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/LaptopCellphoneGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/LaptopCellphoneGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/LaptopCellphoneGetty-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Stick to verified sites like StubHub, SeatGeek, Ticketmaster or SuiteHop when buying resale tickets — and always complete the purchase on the same platform where you connected with the seller. \u003ccite>(D3sign/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You should never do that because you don’t know this person, and you should never make a side deal off of a reputable site,” Gibbons-Shapiro said.\u003c/p>\n\u003cp>And if folks are planning to show up to Levi’s Stadium on Super Bowl Sunday to look for scalpers, they should keep in mind that reselling tickets on stadium grounds is actually \u003ca href=\"https://codes.findlaw.com/ca/penal-code/pen-sect-346/#:~:text=Any%20person%20who%2C%20without%20the,is%20guilty%20of%20a%20misdemeanor.\">a misdemeanor\u003c/a> in California. And even if the scalper is offering you a \u003cem>really \u003c/em>good deal, that’s still a reason to be suspicious.\u003c/p>\n\u003cp>“Please don’t show up to the Super Bowl expecting to buy a ticket to get in,” Gibbons-Shapiro said. “Because the likelihood that you’re going to buy a fake ticket and lose all your money is very high.”\u003c/p>\n\u003ch2>How do I know if the tickets I’m being offered are real?\u003c/h2>\n\u003cp>Super Bowl tickets are known to feature colorful designs that change each year, with a list of past games on the backside. But scammers are very good at copying this design when making fake tickets, Gibbons-Shapiro said — meaning “we can’t give you any advice about how to tell the difference between a real ticket and a fake ticket,” he said.[aside postID=news_12071704 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/ICEAgentsMinnesotaGetty.jpg']“The fact that it looks real does not mean that it’s real,” cautioned Gibbons-Shapiro.\u003c/p>\n\u003cp>That’s why it’s important to buy your ticket on a third-party ticket resale site that will deliver the ticket directly to you. Platforms like WhatsApp or Facebook Marketplace usually will not verify if what’s being offered is what’s actually sold.\u003c/p>\n\u003cp>And even if you’re using reliable third-party sites, check the reseller’s refund policy to see whether they offer a guarantee regarding the authenticity and timely arrival of the tickets.\u003c/p>\n\u003ch2>\u003ca id=\"IgotscammedforaSuperBowlticketWhatcanIdo\">\u003c/a>I just got scammed. What can I do?\u003c/h2>\n\u003cp>First of all, make sure to document all your communication with the person who promised to sell you a ticket — and take screenshots of those messages in case they attempt to delete anything from their end.\u003c/p>\n\u003cp>\u003cstrong>If you were scammed online or over the phone:\u003c/strong>\u003c/p>\n\u003cp>You can then report the situation to your local police department, as the city where you live is where the crime took place.\u003c/p>\n\u003cp>\u003cstrong>If you bought the fake ticket in person from a scalper: \u003c/strong>\u003c/p>\n\u003cp>Contact the police department of the city where the transaction took place. “If that happened right outside the stadium, that would be Santa Clara Police Department,” Gibbons-Shapiro said.\u003c/p>\n\u003cp>You can also file a complaint with the \u003ca href=\"https://oag.ca.gov/contact/consumer-complaint-against-business-or-company\">California Attorney General’s office\u003c/a> or the \u003ca href=\"https://www.bbb.org/file-a-complaint\">Better Business Bureau\u003c/a>.\u003c/p>\n\u003cp>Gibbons-Shapiro said his office is ready to prosecute anyone who sells fake Super Bowl tickets, adding that he would consider that to be a felony. “That’s something that we’re going to prosecute and hold you accountable for,” he said.\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a> will bring tens of thousands of football fans to the Bay Area for Sunday’s game in Santa Clara.\u003c/p>\n\u003cp>And maybe there’s a part of you that’s tempted to try to snag a last-minute ticket yourself to watch the Seattle Seahawks face off against the New England Patriots at Levi’s Stadium — especially if you can somehow find a deal on a seat?\u003c/p>\n\u003cp>Not so fast. At the time of writing, the cheapest ticket for Super Bowl LX available \u003ca href=\"https://www.stubhub.com/super-bowl-santa-clara-tickets-2-8-2026/event/157245215/?backUrl=%2Fsuper-bowl-tickets%2Fgrouping%2F542&quantity=1§ions=677398&ticketClasses=31353&rows=&seats=&seatTypes=&listingQty=\">on StubHub\u003c/a> was at least $5,200, and something much closer to the field can range from $8,000 all the way up to $17,000. So with such hefty price tags, local officials have issued recommendations to avoid falling for scammers who are selling fake tickets online — or outside Levi’s Stadium itself.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“If you’re buying from a stranger, the chance of that being a scam is very high, and you’re going to end up losing all your money,” Santa Clara County Assistant District Attorney James Gibbons-Shapiro said.\u003c/p>\n\u003cp>“And then it won’t be ‘the Patriots lost’ or ‘the Seahawks lost,’” he warned. “It’ll be you who lost, and we don’t want that to happen.”\u003c/p>\n\u003cp>Keep reading for how to spot a Super Bowl ticket scam, and what to do if you’re targeted. And rest assured: \u003ca href=\"https://www.kqed.org/news/12071772/where-to-watch-super-bowl-2026-san-francisco-bay-area-levis-stadium-bad-bunny-green-day-larussell-santa-clara\">there are still plenty of ways to watch the Super Bowl in the Bay Area for free\u003c/a> – or for a fraction of the cost of a Levi’s Stadium ticket, real or fake.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump straight to: \u003ca href=\"#IgotscammedforaSuperBowlticketWhatcanIdo\">I got scammed for a Super Bowl ticket. What can I do?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003ch2>Why should I stick to the reputable third-party sites?\u003c/h2>\n\u003cp>StubHub, SeatGeek, TicketMaster and SuiteHop are some of the verified websites where folks are reselling their tickets. But once you make contact with a seller, Gibbons-Shapiro said, make sure you make the purchase \u003cem>on \u003c/em>the website through which you contacted this person — and not on another platform.\u003c/p>\n\u003cp>Scammers often promise you “a better deal” if you make the payment using instant payment sites like Zelle, Venmo and Cash App, but this suggestion is motivated by the fact that it’s easier for them to keep your money that way.\u003c/p>\n\u003cfigure id=\"attachment_12071979\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12071979 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/LaptopCellphoneGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/LaptopCellphoneGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/LaptopCellphoneGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/LaptopCellphoneGetty-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Stick to verified sites like StubHub, SeatGeek, Ticketmaster or SuiteHop when buying resale tickets — and always complete the purchase on the same platform where you connected with the seller. \u003ccite>(D3sign/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You should never do that because you don’t know this person, and you should never make a side deal off of a reputable site,” Gibbons-Shapiro said.\u003c/p>\n\u003cp>And if folks are planning to show up to Levi’s Stadium on Super Bowl Sunday to look for scalpers, they should keep in mind that reselling tickets on stadium grounds is actually \u003ca href=\"https://codes.findlaw.com/ca/penal-code/pen-sect-346/#:~:text=Any%20person%20who%2C%20without%20the,is%20guilty%20of%20a%20misdemeanor.\">a misdemeanor\u003c/a> in California. And even if the scalper is offering you a \u003cem>really \u003c/em>good deal, that’s still a reason to be suspicious.\u003c/p>\n\u003cp>“Please don’t show up to the Super Bowl expecting to buy a ticket to get in,” Gibbons-Shapiro said. “Because the likelihood that you’re going to buy a fake ticket and lose all your money is very high.”\u003c/p>\n\u003ch2>How do I know if the tickets I’m being offered are real?\u003c/h2>\n\u003cp>Super Bowl tickets are known to feature colorful designs that change each year, with a list of past games on the backside. But scammers are very good at copying this design when making fake tickets, Gibbons-Shapiro said — meaning “we can’t give you any advice about how to tell the difference between a real ticket and a fake ticket,” he said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“The fact that it looks real does not mean that it’s real,” cautioned Gibbons-Shapiro.\u003c/p>\n\u003cp>That’s why it’s important to buy your ticket on a third-party ticket resale site that will deliver the ticket directly to you. Platforms like WhatsApp or Facebook Marketplace usually will not verify if what’s being offered is what’s actually sold.\u003c/p>\n\u003cp>And even if you’re using reliable third-party sites, check the reseller’s refund policy to see whether they offer a guarantee regarding the authenticity and timely arrival of the tickets.\u003c/p>\n\u003ch2>\u003ca id=\"IgotscammedforaSuperBowlticketWhatcanIdo\">\u003c/a>I just got scammed. What can I do?\u003c/h2>\n\u003cp>First of all, make sure to document all your communication with the person who promised to sell you a ticket — and take screenshots of those messages in case they attempt to delete anything from their end.\u003c/p>\n\u003cp>\u003cstrong>If you were scammed online or over the phone:\u003c/strong>\u003c/p>\n\u003cp>You can then report the situation to your local police department, as the city where you live is where the crime took place.\u003c/p>\n\u003cp>\u003cstrong>If you bought the fake ticket in person from a scalper: \u003c/strong>\u003c/p>\n\u003cp>Contact the police department of the city where the transaction took place. “If that happened right outside the stadium, that would be Santa Clara Police Department,” Gibbons-Shapiro said.\u003c/p>\n\u003cp>You can also file a complaint with the \u003ca href=\"https://oag.ca.gov/contact/consumer-complaint-against-business-or-company\">California Attorney General’s office\u003c/a> or the \u003ca href=\"https://www.bbb.org/file-a-complaint\">Better Business Bureau\u003c/a>.\u003c/p>\n\u003cp>Gibbons-Shapiro said his office is ready to prosecute anyone who sells fake Super Bowl tickets, adding that he would consider that to be a felony. “That’s something that we’re going to prosecute and hold you accountable for,” he said.\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"content": "\u003cp>It’s called \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> Sunday, but for the Bay Area, the celebration stretches out over a week.\u003c/p>\n\u003cp>As Santa Clara gears up for Super Bowl LX at Levi’s Stadium, visitors and football fans from across the region flocked to the San José McEnery Convention Center on Monday for the official kickoff to several days of events before the New England Patriots and the Seattle Seahawks battle it out for the Vince Lombardi Trophy on Sunday.\u003c/p>\n\u003cp>Super Bowl Opening Night, emceed by \u003cem>NFL RedZone\u003c/em> host Scott Hanson, brought both teams out on stage with a small contingent of fans in attendance. Cheerleaders from both teams hyped the crowd. Famous streamers like \u003ca href=\"https://www.twitch.tv/thesketchreal\">Sketch\u003c/a>, who gained popularity by posting videos of himself playing the video game \u003cem>Madden NFL 24, \u003c/em>worked the crowd and took selfies with fans.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>San José Mayor Matt Mahan, \u003ca href=\"https://www.kqed.org/news/12071306/san-jose-mayor-matt-mahan-announces-run-for-california-governor\">who recently announced his candidacy in the race for California’s next governor\u003c/a>, was part of the welcome party.\u003c/p>\n\u003cp>“This week we’re uniting the Bay for Super Bowl 60,” Mahan said. “ We have been preparing for this big day, so we’ve been working hard to make sure we’re safe, clean and activated.”\u003c/p>\n\u003cp>Players from both teams agreed on one thing: They looked forward to playing in the sunshine.\u003c/p>\n\u003cfigure id=\"attachment_12072008\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072008 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Mayor Matt Mahan gives remarks during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We were out at practice today, just enjoying the sun. People were ripping their long sleeves off,” Patriots linebacker Robert Spillane said.\u003c/p>\n\u003cp>Grey Zabel, Seahawks offensive lineman, reflected on the significance of making it to the Super Bowl.\u003c/p>\n\u003cp>“ I think this is one of the coolest things ever, let alone just to be in the NFL. Going to a Super Bowl and playing on a stage like this is just … what a dream come true,” he said.\u003c/p>\n\u003cp>Among the crowds of excited fans, the line to get into the convention center was awash with jerseys emblazoned with the logos of the Las Vegas Raiders, the Philadelphia Eagles, the Dallas Cowboys and others.\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>\u003cem>California is an expensive place to live. Are you feeling the pinch? \u003ca href=\"#Shareyourstory\">Share your story\u003c/a> with KQED by leaving us a voicemail at \u003ca href=\"tel:4155532115\">415-553-2115\u003c/a> or \u003ca href=\"https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\">clicking here\u003c/a>.\u003c/em>\u003c/strong>\u003c/p>\u003c/blockquote>\n\u003cp>“ We’re getting ready to welcome everybody. This is exciting, and tonight’s where it all begins,” said David Burghgraef, who grew up a Green Bay Packers fan in Redwood City. “I think it’s a really big highlight, especially in a time where we could use something to celebrate.”\u003c/p>\n\u003cp>Standing just ahead of Burghgraef in line was Ayi Carter, a lifelong Raiders fan who grew up in San Francisco, formerly lived in Oakland, and now resides in Sacramento.\u003c/p>\n\u003cp>She brought her 13-year-old grandson, Eric Henderson, a Kansas City Chiefs fan, to this week’s Super Bowl festivities as a reward for making the honor roll at school.\u003c/p>\n\u003cfigure id=\"attachment_12072014\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072014\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Guillermo Rodriguez cheers with fans during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I’m just excited to watch him, because he’s a football player, and I want him to see what’s going on behind the scenes, and hopefully meet someone from the Kansas City Chiefs,” Carter said.\u003c/p>\n\u003cp>She also carried with her a picture of her best friend — a diehard Seahawks fan. Carter said she died two years ago.\u003c/p>\n\u003cp>“ I feel like the Seahawks are going to take it home, and so my sis will be looking down from the sky, cheering them on, and I’ll be cheering them on for her down here,” Carter said.\u003c/p>\n\u003cfigure id=\"attachment_12072017\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072017 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Seattle Seahawks cheerleaders perform during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Dylan Lucas, a San Francisco 49ers fan from Los Gatos, came with his friend Landin Summerlan, a Seahawks fan who grew up in Seattle but now lives in San José.\u003c/p>\n\u003cp>“ This is one of my best friends, and you can tell he’s a Seahawks fan,” Lucas said. “ I can’t let him be too happy while he’s here, so I gotta knock him down a little bit throughout the day.”\u003c/p>\n\u003cp>Lucas said that despite his team being knocked out of the playoffs — badly — by the Seahawks, he was still going to enjoy having the Super Bowl on home turf.\u003c/p>\n\u003cp>“ Who knows if the Super Bowl is going to come back here again, at least anytime soon, right? So it’s just cool to soak it all in,” he said.\u003c/p>\n\u003ch2>\u003ca id=\"Shareyourstory\">\u003c/a>California is expensive. Share your story of how you get by\u003c/h2>\n\u003cp>https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\u003c/p>\n\u003cp>\u003c/p>\n",
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"excerpt": "A kickoff event on Monday in downtown San José marks the start of the Bay Area’s weeklong celebrations ahead of Super Bowl LX at Levi’s Stadium.",
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"title": "The Super Bowl Party Is Here. Fans Are Excited, Even if It’s Seahawks vs Patriots | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>It’s called \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> Sunday, but for the Bay Area, the celebration stretches out over a week.\u003c/p>\n\u003cp>As Santa Clara gears up for Super Bowl LX at Levi’s Stadium, visitors and football fans from across the region flocked to the San José McEnery Convention Center on Monday for the official kickoff to several days of events before the New England Patriots and the Seattle Seahawks battle it out for the Vince Lombardi Trophy on Sunday.\u003c/p>\n\u003cp>Super Bowl Opening Night, emceed by \u003cem>NFL RedZone\u003c/em> host Scott Hanson, brought both teams out on stage with a small contingent of fans in attendance. Cheerleaders from both teams hyped the crowd. Famous streamers like \u003ca href=\"https://www.twitch.tv/thesketchreal\">Sketch\u003c/a>, who gained popularity by posting videos of himself playing the video game \u003cem>Madden NFL 24, \u003c/em>worked the crowd and took selfies with fans.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>San José Mayor Matt Mahan, \u003ca href=\"https://www.kqed.org/news/12071306/san-jose-mayor-matt-mahan-announces-run-for-california-governor\">who recently announced his candidacy in the race for California’s next governor\u003c/a>, was part of the welcome party.\u003c/p>\n\u003cp>“This week we’re uniting the Bay for Super Bowl 60,” Mahan said. “ We have been preparing for this big day, so we’ve been working hard to make sure we’re safe, clean and activated.”\u003c/p>\n\u003cp>Players from both teams agreed on one thing: They looked forward to playing in the sunshine.\u003c/p>\n\u003cfigure id=\"attachment_12072008\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072008 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-12-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Mayor Matt Mahan gives remarks during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We were out at practice today, just enjoying the sun. People were ripping their long sleeves off,” Patriots linebacker Robert Spillane said.\u003c/p>\n\u003cp>Grey Zabel, Seahawks offensive lineman, reflected on the significance of making it to the Super Bowl.\u003c/p>\n\u003cp>“ I think this is one of the coolest things ever, let alone just to be in the NFL. Going to a Super Bowl and playing on a stage like this is just … what a dream come true,” he said.\u003c/p>\n\u003cp>Among the crowds of excited fans, the line to get into the convention center was awash with jerseys emblazoned with the logos of the Las Vegas Raiders, the Philadelphia Eagles, the Dallas Cowboys and others.\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>\u003cem>California is an expensive place to live. Are you feeling the pinch? \u003ca href=\"#Shareyourstory\">Share your story\u003c/a> with KQED by leaving us a voicemail at \u003ca href=\"tel:4155532115\">415-553-2115\u003c/a> or \u003ca href=\"https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\">clicking here\u003c/a>.\u003c/em>\u003c/strong>\u003c/p>\u003c/blockquote>\n\u003cp>“ We’re getting ready to welcome everybody. This is exciting, and tonight’s where it all begins,” said David Burghgraef, who grew up a Green Bay Packers fan in Redwood City. “I think it’s a really big highlight, especially in a time where we could use something to celebrate.”\u003c/p>\n\u003cp>Standing just ahead of Burghgraef in line was Ayi Carter, a lifelong Raiders fan who grew up in San Francisco, formerly lived in Oakland, and now resides in Sacramento.\u003c/p>\n\u003cp>She brought her 13-year-old grandson, Eric Henderson, a Kansas City Chiefs fan, to this week’s Super Bowl festivities as a reward for making the honor roll at school.\u003c/p>\n\u003cfigure id=\"attachment_12072014\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072014\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-32-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Guillermo Rodriguez cheers with fans during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I’m just excited to watch him, because he’s a football player, and I want him to see what’s going on behind the scenes, and hopefully meet someone from the Kansas City Chiefs,” Carter said.\u003c/p>\n\u003cp>She also carried with her a picture of her best friend — a diehard Seahawks fan. Carter said she died two years ago.\u003c/p>\n\u003cp>“ I feel like the Seahawks are going to take it home, and so my sis will be looking down from the sky, cheering them on, and I’ll be cheering them on for her down here,” Carter said.\u003c/p>\n\u003cfigure id=\"attachment_12072017\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072017 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260202-SUPERBOWLOPENINGNIGHT-43-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Seattle Seahawks cheerleaders perform during Super Bowl Opening Night at the San José Convention Center in San José on Feb. 2, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Dylan Lucas, a San Francisco 49ers fan from Los Gatos, came with his friend Landin Summerlan, a Seahawks fan who grew up in Seattle but now lives in San José.\u003c/p>\n\u003cp>“ This is one of my best friends, and you can tell he’s a Seahawks fan,” Lucas said. “ I can’t let him be too happy while he’s here, so I gotta knock him down a little bit throughout the day.”\u003c/p>\n\u003cp>Lucas said that despite his team being knocked out of the playoffs — badly — by the Seahawks, he was still going to enjoy having the Super Bowl on home turf.\u003c/p>\n\u003cp>“ Who knows if the Super Bowl is going to come back here again, at least anytime soon, right? So it’s just cool to soak it all in,” he said.\u003c/p>\n\u003ch2>\u003ca id=\"Shareyourstory\">\u003c/a>California is expensive. Share your story of how you get by\u003c/h2>\u003c/p>\u003cp>\u003cdiv class='utils-parseShortcode-shortcodes-__shortcodes__shortcodeWrapper'>\n \u003ciframe\n src='https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header?embedded=true'\n title='https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header'\n width='760' height='500'\n frameborder='0'\n marginheight='0' marginwidth='0'>\u003c/iframe>\u003c/div>\u003c/p>\u003cp>\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "7-things-to-know-about-the-complicated-relationship-between-santa-clara-and-the-49ers",
"title": "7 Things to Know About the Complicated Relationship Between Santa Clara and the 49ers",
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"headTitle": "7 Things to Know About the Complicated Relationship Between Santa Clara and the 49ers | KQED",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> LX is dominating headlines this week, and with the event comes national attention on Levi’s Stadium and the city of \u003ca href=\"https://www.kqed.org/news/tag/santa-clara\">Santa Clara\u003c/a>, which are hosting the big game this year.\u003c/p>\n\u003cp>But you might not know that the large sports venue, which serves as home field for the San Francisco 49ers (yes, it can be confusing), has been at the center of a host of controversies and battles between the team’s owners and Santa Clara’s leadership since it opened its doors in 2014.\u003c/p>\n\u003cp>In just over a decade, the team and the city’s relationship has become so contentious that it has already spurred multiple lawsuits, two different critical reports from Santa Clara County’s civil grand jury, a criminal perjury conviction for a sitting council member and wave after wave of big money pouring into local elections.\u003c/p>\n\u003cp>We’ve put together a quick digest of seven of the major points in the messy relationship between Santa Clara and the 49ers.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003ch2>1) Mayor Lisa Gillmor\u003c/h2>\n\u003cp>Gillmor, who has served on the city council for more than 20 years, has been at the forefront of just about everything to do with the team and the stadium coming to the midsize city, home to around 130,000 residents.\u003c/p>\n\u003cp>She led a campaign to approve a ballot measure paving the way for Levi’s Stadium to be built, and to be funded in part by nearly $80 million in city money, along with hundreds of millions of dollars in bonds issued by Santa Clara.\u003c/p>\n\u003cp>While initially in favor of bringing the San Francisco team to her hometown, Gillmor’s disputes with the team started quickly and publicly, due to the team’s multiple attempts to take over adjacent youth soccer fields for a parking lot. Gillmor’s husband has coached youth soccer, and her children have played the sport.\u003c/p>\n\u003cfigure id=\"attachment_12071622\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12071622 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251211-MAYORSBREAKFAST-JG-2-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251211-MAYORSBREAKFAST-JG-2-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251211-MAYORSBREAKFAST-JG-2-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251211-MAYORSBREAKFAST-JG-2-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Santa Clara Mayor Lisa Gillmor speaks during a panel discussion about the Super Bowl and other major sporting events coming to Levi’s Stadium in 2026 during the Silicon Valley Chamber of Commerce’s Mayor’s Breakfast on Dec. 11, 2025, in Santa Clara. \u003ccite>(Joseph Geha/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Gillmor didn’t respond to interview requests for this story.\u003c/p>\n\u003cp>Since the soccer field debate, Gillmor has led the fight against what she has described as the team’s overreaches and its shortchanging of the city on revenue from events like concerts and parties.\u003c/p>\n\u003cp>While the team collects profits from NFL games, the city’s general fund is typically entitled to half of the profit from non-NFL events held at the stadium, such as concerts and corporate parties. The other half goes to the Stadium Authority, a city-run agency that operates the stadium.\u003c/p>\n\u003cp>“We were supposed to get a huge benefit from the stadium,” Gillmor said in 2023. “They’re using our police force, our fire department, our city staff, we’re all working so hard to get zero non-NFL revenue? That’s unacceptable.”\u003c/p>\n\u003cp>The team has defended its management of the stadium and commissioned a 2023 report by a sports economics consulting firm that claims Levi’s has generated $2 billion of total economic impact for the broader region. A team spokesperson said team officials were unavailable for a phone interview and didn’t respond to emailed questions for this story.\u003c/p>\n\u003ch2>2) Election spending\u003c/h2>\n\u003cp>49ers owner Jed York, apparently unhappy with the resistance the organization started to receive from Gillmor and her city council allies, began in 2020 an unprecedented run of spending huge sums of money trying to engineer a council that would be friendlier to the team.\u003c/p>\n\u003cp>Across the last three city council election cycles, political action committees funded by York and the team have spent more than $10 million to support preferred candidates and to oppose Gillmor and others.\u003c/p>\n\u003cp>The avalanche of money largely \u003ca href=\"https://www.kqed.org/news/11844213/why-are-the-49ers-spending-millions-on-a-city-council-race-ask-jed-york\">overwhelmed\u003c/a> any other special interest group’s money in a city with roughly 60,000 registered voters, allowing several of the team’s preferred candidates to get council seats and retain them. However, Gillmor was able to keep her mayor’s seat with support from developers and police unions.\u003c/p>\n\u003ch2>3) Company town\u003c/h2>\n\u003cp>Roger Noll, a professor emeritus of economics at Stanford University, said the downside of a large sports team coming to a suburban community is that it isn’t too difficult for the team’s owners to “get control of the local politics,” comparing Santa Clara to the “company towns” of the old west.[aside postID=news_12071211 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_010_QED-KQED.jpg']The 49ers “would never be able to do it if it were a major city,” Noll said. “There’s no way that the Sharks were ever going to control San José like the 49ers control Santa Clara.\u003c/p>\n\u003cp>Likewise, there’s no chance the Rams are going to control the city of Los Angeles, because if you have a big enough city, there are other economic sources of welfare for the city available and that can counteract this,” he said.\u003c/p>\n\u003cp>“But in a small town,” he said, “they’re going to win. They’re gonna be the only people who want to contribute that amount of money to a political campaign, and they’re extremely likely to win.”\u003c/p>\n\u003cp>The team has supported an array of candidates over the past six years, including former Vice Mayor Anthony Becker, current Vice Mayor Albert Gonzalez, and current Councilmembers Raj Chahal, Karen Hardy, Kevin Park and Sudhansu “Suds” Jain.\u003c/p>\n\u003ch2>4) Santa Clara County civil grand jury reports\u003c/h2>\n\u003cp>By 2021, the “49er Five” — as the five team-backed members of the seven-person Santa Clara City Council were known — controlled the council. A county civil grand jury — made up of volunteers selected by the Superior Court’s judicial officers to examine issues of public concern — issued a report heavily critical of the group.\u003c/p>\n\u003cp>The 2022 report, titled “Unsportsmanlike Conduct,” accused Becker and four other council members of engaging in unethical and inappropriately close relationships with top lobbyists and officials from the 49ers. The team’s spokesperson at the time called the report a “political hatchet job” and accused the grand jury of corruption.\u003c/p>\n\u003cfigure id=\"attachment_11799614\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11799614 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1-1020x680.jpg 1020w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">The San Francisco 49ers stretch during practice for Super Bowl LIV at the Greentree Practice Fields on the campus of the University of Miami on Jan. 30, 2020, in Coral Gables, Florida. \u003ccite>(Michael Reaves/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Undeterred, the grand jury followed up with another pair of reports in 2024 called “Outplayed” and “Irreconcilable Differences.” In “Outplayed,” the grand jury asserted the city of Santa Clara had signed itself up for an unbalanced and inequitable deal with the 49ers when it agreed to the ballot measure that brought the team and Levi’s Stadium to the city. “Irreconcilable Differences” lambasted the council itself for consistent dysfunction and tumult.\u003c/p>\n\u003cp>“The broken relationships among the members of the council and the inability of council members to work together as a cohesive group have undermined the effective governance of the city,” the report said.\u003c/p>\n\u003ch2>5) ‘Three-card monte’\u003c/h2>\n\u003cp>Noll, the economics professor, said sports venues are more often than not a losing game for communities, but football stadiums are the worst of the bunch, because they are too big to fill for most musical artists and other events, which makes it harder for a city running the stadium to collect revenue on a consistent basis.\u003c/p>\n\u003cp>Noll agreed the team outplayed the city in the agreement structures, and much of the divisiveness is rooted in the city not seeing the level of returns forecasted before the stadium was a reality, but he said Santa Clara should have seen that coming.\u003c/p>\n\u003cfigure id=\"attachment_12051703\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12051703\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250808-SANTACLARACITYHALLFILE_01515_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250808-SANTACLARACITYHALLFILE_01515_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250808-SANTACLARACITYHALLFILE_01515_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250808-SANTACLARACITYHALLFILE_01515_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A sign introduces passersby to Santa Clara City Hall at 1500 Warburton Avenue in Santa Clara on Aug. 8, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It was just overly optimistic, and it was obvious it was. But on the other hand, this is Hollywood coming to town, coming to a small town, and they got taken away by it,” Noll said.\u003c/p>\n\u003cp>“It’s on Santa Clara for not doing their homework because if they had just looked at the previous five football stadiums that were built and saw what happened after the fact versus what happened before the fact, they would have known the same thing was going to happen to them,” Noll said. “So, yes, it’s true the 49ers played some three-card monte on them. It’s their fault for falling for it. They should have known.”\u003c/p>\n\u003ch2>6) Legal fights\u003c/h2>\n\u003cp>The city and the team have traded legal blows for years, fighting several lawsuits related to parking, rent payments to the city, and chiefly, how the 49ers manage the stadium through their management company.\u003c/p>\n\u003cp>The team also managed to cut its property tax bill by half, to $6 million, greatly reducing the money expected to flow to local schools.\u003c/p>\n\u003cfigure id=\"attachment_12070880\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12070880\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\" alt=\"\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">An aerial view of Levi’s Stadium on Dec.3, 2025, in Santa Clara, California. \u003ccite>(Kirby Lee/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Many of the disagreements were put to bed in two different settlements, one in 2022 and another in 2024. While the team and even the city’s own press release held up the most recent settlement as a fair shake for the city, Gillmor disagreed, calling it a “loan-shark type deal” in a reply to the city’s own X social media account.\u003c/p>\n\u003cp>Noll said it’s “unique” to see how quickly the bad blood emerged in the relationship between the city and the team. “Nothing has gone as badly” elsewhere, he said.\u003c/p>\n\u003ch2>7) Anthony Becker perjury conviction\u003c/h2>\n\u003cp>One of the most notable outcomes tied to the influence of the 49ers on local politics in Santa Clara was the \u003ca href=\"https://www.kqed.org/news/12014279/ex-49ers-lobbyist-admits-he-lied-about-leak-to-protect-santa-clara-council-member\">perjury trial\u003c/a> and conviction of former Vice Mayor Anthony Becker.\u003c/p>\n\u003cp>After a two-week trial in late 2024, Becker was found guilty of a misdemeanor for leaking an early, confidential version of the “Unsportsmanlike Conduct” grand jury report to the 49ers, and of felony perjury for subsequently lying about his actions to a grand jury as it investigated the leak.\u003c/p>\n\u003cfigure id=\"attachment_12071956\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071956\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/2025.04.04_Middleton_AnthonyBecker_018_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/2025.04.04_Middleton_AnthonyBecker_018_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/2025.04.04_Middleton_AnthonyBecker_018_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/2025.04.04_Middleton_AnthonyBecker_018_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Santa Clara City Councilmember Anthony Becker, right, and Deputy Public Defender Christopher Montoya during Becker’s sentencing hearing at the South County Morgan Hill Courthouse on Apr. 4, 2025. \u003ccite>(Florence Middleton for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The early access to the report allowed the 49ers to orchestrate a response to the allegations.\u003c/p>\n\u003cp>Becker resigned shortly after the conviction. He was \u003ca href=\"https://www.kqed.org/news/12034219/former-santa-clara-official-sentenced-to-probation-after-perjury-conviction\">sentenced in 2025\u003c/a> to two years’ probation and a 40-day jail sentence that could be served through community service. His attorneys filed an appeal that is still pending.\u003c/p>\n\u003ch2>What comes next?\u003c/h2>\n\u003cp>Though the current city council includes five council members supported by the 49ers, two of those spots are up for grabs during the November 2026 elections, along with the mayor’s seat, as Gillmor terms out.\u003c/p>\n\u003cp>A shift in the makeup of the council could affect Santa Clara’s relationship with the team. Gillmor, the most vocal critic of the team’s treatment of the city, will be gone.\u003c/p>\n\u003cp>But it’s unclear if much would change, said Ann Skeet, the senior director of leadership ethics at the Markkula Center for Applied Ethics at Santa Clara University.\u003c/p>\n\u003cfigure id=\"attachment_11973891\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11973891 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/01/GettyImages-1954210828-scaled-e1770075676703.jpg\" alt=\"A man geared up in football uniform runs down a large football field, holding a football with his right hand.\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">49ers running back Christian McCaffrey rushes for a 39-yard touchdown during the NFC playoff game against the Green Bay Packers at Levi’s Stadium on Jan. 20, 2024, in Santa Clara, California. \u003ccite>(Michael Zagaris/San Francisco 49ers/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I think the issues that have plagued this relationship are still going to be there. One is the political money and corporate money in politics,” Skeet said.\u003c/p>\n\u003cp>The other issue is the underlying design of the stadium authority, which is a city board that oversees the management of Levi’s Stadium. The board members are the city council members, who Skeet said have likely contributed to some of the many conflicts.\u003c/p>\n\u003cp>“Publicly elected officials are supposed to put the public’s interest first and think largely about what their city’s needs are, the city of Santa Clara,” Skeet said. “But they sit on this stadium authority board, and then they have to think about what’s in the best interest of the stadium, and sometimes those things conflict.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> LX is dominating headlines this week, and with the event comes national attention on Levi’s Stadium and the city of \u003ca href=\"https://www.kqed.org/news/tag/santa-clara\">Santa Clara\u003c/a>, which are hosting the big game this year.\u003c/p>\n\u003cp>But you might not know that the large sports venue, which serves as home field for the San Francisco 49ers (yes, it can be confusing), has been at the center of a host of controversies and battles between the team’s owners and Santa Clara’s leadership since it opened its doors in 2014.\u003c/p>\n\u003cp>In just over a decade, the team and the city’s relationship has become so contentious that it has already spurred multiple lawsuits, two different critical reports from Santa Clara County’s civil grand jury, a criminal perjury conviction for a sitting council member and wave after wave of big money pouring into local elections.\u003c/p>\n\u003cp>We’ve put together a quick digest of seven of the major points in the messy relationship between Santa Clara and the 49ers.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003ch2>1) Mayor Lisa Gillmor\u003c/h2>\n\u003cp>Gillmor, who has served on the city council for more than 20 years, has been at the forefront of just about everything to do with the team and the stadium coming to the midsize city, home to around 130,000 residents.\u003c/p>\n\u003cp>She led a campaign to approve a ballot measure paving the way for Levi’s Stadium to be built, and to be funded in part by nearly $80 million in city money, along with hundreds of millions of dollars in bonds issued by Santa Clara.\u003c/p>\n\u003cp>While initially in favor of bringing the San Francisco team to her hometown, Gillmor’s disputes with the team started quickly and publicly, due to the team’s multiple attempts to take over adjacent youth soccer fields for a parking lot. Gillmor’s husband has coached youth soccer, and her children have played the sport.\u003c/p>\n\u003cfigure id=\"attachment_12071622\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12071622 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251211-MAYORSBREAKFAST-JG-2-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251211-MAYORSBREAKFAST-JG-2-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251211-MAYORSBREAKFAST-JG-2-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251211-MAYORSBREAKFAST-JG-2-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Santa Clara Mayor Lisa Gillmor speaks during a panel discussion about the Super Bowl and other major sporting events coming to Levi’s Stadium in 2026 during the Silicon Valley Chamber of Commerce’s Mayor’s Breakfast on Dec. 11, 2025, in Santa Clara. \u003ccite>(Joseph Geha/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Gillmor didn’t respond to interview requests for this story.\u003c/p>\n\u003cp>Since the soccer field debate, Gillmor has led the fight against what she has described as the team’s overreaches and its shortchanging of the city on revenue from events like concerts and parties.\u003c/p>\n\u003cp>While the team collects profits from NFL games, the city’s general fund is typically entitled to half of the profit from non-NFL events held at the stadium, such as concerts and corporate parties. The other half goes to the Stadium Authority, a city-run agency that operates the stadium.\u003c/p>\n\u003cp>“We were supposed to get a huge benefit from the stadium,” Gillmor said in 2023. “They’re using our police force, our fire department, our city staff, we’re all working so hard to get zero non-NFL revenue? That’s unacceptable.”\u003c/p>\n\u003cp>The team has defended its management of the stadium and commissioned a 2023 report by a sports economics consulting firm that claims Levi’s has generated $2 billion of total economic impact for the broader region. A team spokesperson said team officials were unavailable for a phone interview and didn’t respond to emailed questions for this story.\u003c/p>\n\u003ch2>2) Election spending\u003c/h2>\n\u003cp>49ers owner Jed York, apparently unhappy with the resistance the organization started to receive from Gillmor and her city council allies, began in 2020 an unprecedented run of spending huge sums of money trying to engineer a council that would be friendlier to the team.\u003c/p>\n\u003cp>Across the last three city council election cycles, political action committees funded by York and the team have spent more than $10 million to support preferred candidates and to oppose Gillmor and others.\u003c/p>\n\u003cp>The avalanche of money largely \u003ca href=\"https://www.kqed.org/news/11844213/why-are-the-49ers-spending-millions-on-a-city-council-race-ask-jed-york\">overwhelmed\u003c/a> any other special interest group’s money in a city with roughly 60,000 registered voters, allowing several of the team’s preferred candidates to get council seats and retain them. However, Gillmor was able to keep her mayor’s seat with support from developers and police unions.\u003c/p>\n\u003ch2>3) Company town\u003c/h2>\n\u003cp>Roger Noll, a professor emeritus of economics at Stanford University, said the downside of a large sports team coming to a suburban community is that it isn’t too difficult for the team’s owners to “get control of the local politics,” comparing Santa Clara to the “company towns” of the old west.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The 49ers “would never be able to do it if it were a major city,” Noll said. “There’s no way that the Sharks were ever going to control San José like the 49ers control Santa Clara.\u003c/p>\n\u003cp>Likewise, there’s no chance the Rams are going to control the city of Los Angeles, because if you have a big enough city, there are other economic sources of welfare for the city available and that can counteract this,” he said.\u003c/p>\n\u003cp>“But in a small town,” he said, “they’re going to win. They’re gonna be the only people who want to contribute that amount of money to a political campaign, and they’re extremely likely to win.”\u003c/p>\n\u003cp>The team has supported an array of candidates over the past six years, including former Vice Mayor Anthony Becker, current Vice Mayor Albert Gonzalez, and current Councilmembers Raj Chahal, Karen Hardy, Kevin Park and Sudhansu “Suds” Jain.\u003c/p>\n\u003ch2>4) Santa Clara County civil grand jury reports\u003c/h2>\n\u003cp>By 2021, the “49er Five” — as the five team-backed members of the seven-person Santa Clara City Council were known — controlled the council. A county civil grand jury — made up of volunteers selected by the Superior Court’s judicial officers to examine issues of public concern — issued a report heavily critical of the group.\u003c/p>\n\u003cp>The 2022 report, titled “Unsportsmanlike Conduct,” accused Becker and four other council members of engaging in unethical and inappropriately close relationships with top lobbyists and officials from the 49ers. The team’s spokesperson at the time called the report a “political hatchet job” and accused the grand jury of corruption.\u003c/p>\n\u003cfigure id=\"attachment_11799614\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11799614 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/02/GettyImages-1203032743-1-1020x680.jpg 1020w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">The San Francisco 49ers stretch during practice for Super Bowl LIV at the Greentree Practice Fields on the campus of the University of Miami on Jan. 30, 2020, in Coral Gables, Florida. \u003ccite>(Michael Reaves/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Undeterred, the grand jury followed up with another pair of reports in 2024 called “Outplayed” and “Irreconcilable Differences.” In “Outplayed,” the grand jury asserted the city of Santa Clara had signed itself up for an unbalanced and inequitable deal with the 49ers when it agreed to the ballot measure that brought the team and Levi’s Stadium to the city. “Irreconcilable Differences” lambasted the council itself for consistent dysfunction and tumult.\u003c/p>\n\u003cp>“The broken relationships among the members of the council and the inability of council members to work together as a cohesive group have undermined the effective governance of the city,” the report said.\u003c/p>\n\u003ch2>5) ‘Three-card monte’\u003c/h2>\n\u003cp>Noll, the economics professor, said sports venues are more often than not a losing game for communities, but football stadiums are the worst of the bunch, because they are too big to fill for most musical artists and other events, which makes it harder for a city running the stadium to collect revenue on a consistent basis.\u003c/p>\n\u003cp>Noll agreed the team outplayed the city in the agreement structures, and much of the divisiveness is rooted in the city not seeing the level of returns forecasted before the stadium was a reality, but he said Santa Clara should have seen that coming.\u003c/p>\n\u003cfigure id=\"attachment_12051703\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12051703\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250808-SANTACLARACITYHALLFILE_01515_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250808-SANTACLARACITYHALLFILE_01515_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250808-SANTACLARACITYHALLFILE_01515_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250808-SANTACLARACITYHALLFILE_01515_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A sign introduces passersby to Santa Clara City Hall at 1500 Warburton Avenue in Santa Clara on Aug. 8, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It was just overly optimistic, and it was obvious it was. But on the other hand, this is Hollywood coming to town, coming to a small town, and they got taken away by it,” Noll said.\u003c/p>\n\u003cp>“It’s on Santa Clara for not doing their homework because if they had just looked at the previous five football stadiums that were built and saw what happened after the fact versus what happened before the fact, they would have known the same thing was going to happen to them,” Noll said. “So, yes, it’s true the 49ers played some three-card monte on them. It’s their fault for falling for it. They should have known.”\u003c/p>\n\u003ch2>6) Legal fights\u003c/h2>\n\u003cp>The city and the team have traded legal blows for years, fighting several lawsuits related to parking, rent payments to the city, and chiefly, how the 49ers manage the stadium through their management company.\u003c/p>\n\u003cp>The team also managed to cut its property tax bill by half, to $6 million, greatly reducing the money expected to flow to local schools.\u003c/p>\n\u003cfigure id=\"attachment_12070880\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12070880\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\" alt=\"\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">An aerial view of Levi’s Stadium on Dec.3, 2025, in Santa Clara, California. \u003ccite>(Kirby Lee/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Many of the disagreements were put to bed in two different settlements, one in 2022 and another in 2024. While the team and even the city’s own press release held up the most recent settlement as a fair shake for the city, Gillmor disagreed, calling it a “loan-shark type deal” in a reply to the city’s own X social media account.\u003c/p>\n\u003cp>Noll said it’s “unique” to see how quickly the bad blood emerged in the relationship between the city and the team. “Nothing has gone as badly” elsewhere, he said.\u003c/p>\n\u003ch2>7) Anthony Becker perjury conviction\u003c/h2>\n\u003cp>One of the most notable outcomes tied to the influence of the 49ers on local politics in Santa Clara was the \u003ca href=\"https://www.kqed.org/news/12014279/ex-49ers-lobbyist-admits-he-lied-about-leak-to-protect-santa-clara-council-member\">perjury trial\u003c/a> and conviction of former Vice Mayor Anthony Becker.\u003c/p>\n\u003cp>After a two-week trial in late 2024, Becker was found guilty of a misdemeanor for leaking an early, confidential version of the “Unsportsmanlike Conduct” grand jury report to the 49ers, and of felony perjury for subsequently lying about his actions to a grand jury as it investigated the leak.\u003c/p>\n\u003cfigure id=\"attachment_12071956\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071956\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/2025.04.04_Middleton_AnthonyBecker_018_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/2025.04.04_Middleton_AnthonyBecker_018_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/2025.04.04_Middleton_AnthonyBecker_018_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/2025.04.04_Middleton_AnthonyBecker_018_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Santa Clara City Councilmember Anthony Becker, right, and Deputy Public Defender Christopher Montoya during Becker’s sentencing hearing at the South County Morgan Hill Courthouse on Apr. 4, 2025. \u003ccite>(Florence Middleton for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The early access to the report allowed the 49ers to orchestrate a response to the allegations.\u003c/p>\n\u003cp>Becker resigned shortly after the conviction. He was \u003ca href=\"https://www.kqed.org/news/12034219/former-santa-clara-official-sentenced-to-probation-after-perjury-conviction\">sentenced in 2025\u003c/a> to two years’ probation and a 40-day jail sentence that could be served through community service. His attorneys filed an appeal that is still pending.\u003c/p>\n\u003ch2>What comes next?\u003c/h2>\n\u003cp>Though the current city council includes five council members supported by the 49ers, two of those spots are up for grabs during the November 2026 elections, along with the mayor’s seat, as Gillmor terms out.\u003c/p>\n\u003cp>A shift in the makeup of the council could affect Santa Clara’s relationship with the team. Gillmor, the most vocal critic of the team’s treatment of the city, will be gone.\u003c/p>\n\u003cp>But it’s unclear if much would change, said Ann Skeet, the senior director of leadership ethics at the Markkula Center for Applied Ethics at Santa Clara University.\u003c/p>\n\u003cfigure id=\"attachment_11973891\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11973891 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/01/GettyImages-1954210828-scaled-e1770075676703.jpg\" alt=\"A man geared up in football uniform runs down a large football field, holding a football with his right hand.\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">49ers running back Christian McCaffrey rushes for a 39-yard touchdown during the NFC playoff game against the Green Bay Packers at Levi’s Stadium on Jan. 20, 2024, in Santa Clara, California. \u003ccite>(Michael Zagaris/San Francisco 49ers/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I think the issues that have plagued this relationship are still going to be there. One is the political money and corporate money in politics,” Skeet said.\u003c/p>\n\u003cp>The other issue is the underlying design of the stadium authority, which is a city board that oversees the management of Levi’s Stadium. The board members are the city council members, who Skeet said have likely contributed to some of the many conflicts.\u003c/p>\n\u003cp>“Publicly elected officials are supposed to put the public’s interest first and think largely about what their city’s needs are, the city of Santa Clara,” Skeet said. “But they sit on this stadium authority board, and then they have to think about what’s in the best interest of the stadium, and sometimes those things conflict.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "super-bowl-lx-promises-big-bucks-for-the-bay-area-cities-are-trying-to-cash-in",
"title": "Super Bowl LX Promises Big Bucks for the Bay Area. Cities Are Trying to Cash In",
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"headTitle": "Super Bowl LX Promises Big Bucks for the Bay Area. Cities Are Trying to Cash In | KQED",
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"content": "\u003cp>As the Bay Area gears up to host \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a>, cities across the region are looking for ways to cash in on one of the biggest annual sporting events in the world, this time happening in their backyard at Levi’s Stadium in Santa Clara.\u003c/p>\n\u003cp>The Bay Area Host Committee projects that football fans could generate up to $630 million across the region, including nearly $16 million in revenues directly to local governments. But those dollars won’t be distributed equally, leaving some cities feeling shortchanged.\u003c/p>\n\u003cp>“We want a bigger slice of the pie, obviously,” said Christine Lawson, CEO of Discover Santa Clara, the city’s marketing organization. “There’s a monetary and economic impact factor, which every city is eager to get their part of.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Even though Santa Clara will host the big game between the Seattle Seahawks and New England Patriots on Feb. 8, the city is projected to rake in just a fraction of what San Francisco will claim. And after losing several major sports teams in recent years, Oakland and the East Bay are projected to get even less.\u003c/p>\n\u003cp>The 2016 Super Bowl – the first held at Levi’s – brought an estimated $240 million to the entire Bay Area, according to \u003ca href=\"https://levisstadium.com/2016/08/study-super-bowl-50-brought-240-million-boost-to-bay-area-economy/\">one analysis\u003c/a>, which factored in everything from hotel and restaurant bookings to transit ridership. More than 57% of that revenue went to San Francisco; 12.3% went to San Jose; 7.2% went to Santa Clara; 7.1% went to areas near San Francisco International Airport; and 3.7% went to Oakland.\u003c/p>\n\u003cfigure id=\"attachment_12070880\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12070880\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\" alt=\"\" width=\"2000\" height=\"1334\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A general overall aerial view of Levi’s Stadium on Dec.3, 2025, in Santa Clara, California. \u003ccite>(Kirby Lee/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>This year, the Bay Area Host Committee, a nonprofit established by the 49ers, estimates that San Francisco could receive up to $440 million, while Santa Clara County could bring in around $160 million and other counties such as Alameda and Contra Costa could collectively see about a $30 million boost.\u003c/p>\n\u003cp>City leaders across the Bay Area are working furiously to draw tourists, and their dollars, to their downtowns with live events, food tours and celebrity appearances. San José is slated to host a weekend of concerts, including by Bay Area-born hip-hop star Kehlani, along with a lineup of free activities in San Pedro Square.\u003c/p>\n\u003cp>“We made it a point to have as many experiences that are free or low cost so that people can experience the Super Bowl even without a ticket to the big game,” said Frances Wong, director of marketing for Visit San José, which promotes tourism to the Silicon Valley hub.\u003c/p>\n\u003cp>Wong hopes the widely accessible public events will draw people to the South Bay, as events the NFL plans to host in San Francisco will cost money this year, a shift from many of the offerings around the Embarcadero and Union Square during the 2016 Super Bowl.\u003c/p>\n\u003cp>“Even if you’re just walking down the street and you see a bar cheering over a football game, you’re invited to grab a drink and watch with everybody else and create great memories that way,” Wong said.[aside postID=news_12071347 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/Moscone_Super_Bowl_closures.jpg']Compared with other Bay Area cities, San Francisco’s great advantage for the Super Bowl is its vast hotel market and ability to host tourists traveling in from Seattle, Boston and all over the globe.\u003c/p>\n\u003cp>And while city leaders may publicly bemoan the 49ers’ failure to make the Super Bowl this year, those looking at game revenue say teams traveling across state lines actually bring in more money than visitors from across the state’s bridges and highways.\u003c/p>\n\u003cp>“Let’s say a Southern California team gets in, that might be a two-night stay [for a fan], but if an East Coast team comes in, that’s a four- or five-night stay,” said Anna Marie Presutti, CEO of the San Francisco Travel Association. “The beauty of it is that they’ll come into the neighborhoods and become tourists before the big game.”\u003c/p>\n\u003cp>Jeff Bellisario, executive director of the Bay Area Council Economic Institute, a think tank focused on the nine-county region, said “the real economic impacts” from Super Bowl 50 in 2016 were from “people that are outside of the region and outside of this state coming here to spend new dollars.”\u003c/p>\n\u003cp>The last time the Bay Area hosted the Super Bowl, San Francisco’s hotel occupancy rates reached nearly 90%, according to Presutti. But the city’s tourism industry took a hard hit during the pandemic. Now, she’s hoping the game will not only give the industry a much-needed boost, but that sparkly images of the city on TVs around the world will inspire skeptical travelers to visit the Bay Area in the future.\u003c/p>\n\u003cp>Restaurants and other venues are already seeing bookings go up in the days leading up to the game.\u003c/p>\n\u003cfigure id=\"attachment_12071804\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071804\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Nicki Ewell, NFL vice president of fan events and engagement, speaks with reporters during a media first look as the NFL begins transforming the Moscone Center into Super Bowl Experience ahead of Super Bowl LX, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Business looks like it is going to be booming,” said Amy Cleary, director of public policy for the Golden Gate Restaurant Association.\u003c/p>\n\u003cp>Cleary expects smaller businesses will see some uptick in traffic around the game also. Unlike with some other major events, such as the\u003ca href=\"https://www.kqed.org/news/11967004/thousands-are-coming-to-sf-next-week-heres-how-itll-affect-life-in-the-city\"> Asia-Pacific Economic Cooperation (APEC) conference\u003c/a>, when high-security levels prompted the \u003ca href=\"https://www.kqed.org/news/11966960/san-francisco-is-clearing-homeless-encampments-ahead-of-apec\">closure of several streets downtown\u003c/a> and blocked foot traffic to some local establishments, she’s projecting smaller coffee shops and other local staples will reap the benefits of more people around town.\u003c/p>\n\u003cp>“This is simpler than APEC. Then, you had certain areas in the city which you could not access. And if you obviously operated your business in those zones, that was really problematic,” Cleary said. Obviously there is security for Super Bowl-related things, but it is not at that level.”\u003c/p>\n\u003cp>Not all will be winners, however. Some \u003ca href=\"https://www.mercurynews.com/2026/01/16/super-bowl-lx-clean-zone/\">street vendors\u003c/a> in Santa Clara have already been told they must clear their regular trading posts to make way for Super Bowl activities, sending them to less busy parts of the city.\u003c/p>\n\u003cp>Security will also pose a significant cost to any city in the Bay Area that’s hoping to court tourists, whether they’re traveling from far away or across town.\u003c/p>\n\u003cp>“Economists would pretty much agree on the one real down side for the city of Santa Clara: They confront the risk,” said Michael Kevane, professor of economics at Santa Clara University. “The city has to spend a lot of money on prevention, on disaster preparedness, overtime for police and fire to be prepared for that eventuality.”[aside postID=news_12071370 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLFILE00037_TV-KQED.jpg']In August 2025, Santa Clara officials estimated that it would cost the city more than \u003ca href=\"https://abc7news.com/post/super-bowl-lx-santa-clara-estimates-60th-anniversary-game-could-cost-63-million-when-levis-stadium-hosts-2026/17669428/\">$6 million\u003c/a> to host this year’s Super Bowl, primarily for event security and policing. The Bay Area Host Committee is reimbursing Santa Clara about $6.2 million to cover event expenses, according to their \u003ca href=\"https://www.santaclaraca.gov/home/showpublisheddocument/88749/639034860541370000\">agreement\u003c/a>.\u003c/p>\n\u003cp>This year’s Super Bowl comes during a particularly fraught time in big cities across the country, as demonstrations have escalated in recent weeks after federal immigration enforcement officials killed multiple protestors in Minneapolis. Ahead of the football game, Bay Area cities are preparing for the possibility of immigration officers and protests.\u003c/p>\n\u003cp>Even with the reimbursements, some Santa Clara leaders have criticized the high cost of hosting the event, especially since the city takes in such a small portion of the regional revenue.\u003c/p>\n\u003cp>The Santa Clara City Council passed an agreement with the Bay Area Host Committee and the stadium’s operations company, StadCo, last fall. But Santa Clara Mayor Lisa Gillmor and Vice Mayor Kelly Cox voted against the deal.\u003c/p>\n\u003cp>“I don’t know why we aren’t asking for a letter of credit for this. This is a massive risk,” Cox said at a \u003ca href=\"https://santaclara.granicus.com/player/clip/2398?view_id=1&redirect=true\">meeting\u003c/a> in September 2025 when the agreement was approved. Gillmor echoed her concerns, saying, “The onerous system you have to go through to get reimbursed is unlike anything I’ve ever seen.”\u003c/p>\n\u003cfigure id=\"attachment_12071805\" class=\"wp-caption aligncenter\" style=\"max-width: 1983px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071805\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\" alt=\"\" width=\"1983\" height=\"1322\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg 1983w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1983px) 100vw, 1983px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A forklift moves across the Moscone Center floor as preparations begin for Super Bowl Experience, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But even this year’s mind-boggling revenue estimates (which are \u003ca href=\"https://www.kqed.org/news/97920/economist-challenges-estimates-on-super-bowl-benefits-to-the-bay-area\">not always agreed upon\u003c/a>) for cities who will claim a significant portion, like San Francisco, won’t close looming budget deficits (around $1 billion in the city’s case).\u003c/p>\n\u003cp>“You’re not talking about dollars that’ll be big enough to fill budget gaps,” said Bellisario of the Bay Area Council Economic Institute. “But the spending that does occur will have sales tax implications. Some people might be hired for a short amount of time. Maybe some people will be hired even for a longer amount of time. All of these things add to the economic vitality of the place.”\u003c/p>\n\u003cp>The Super Bowl is only the tip off for world-class sporting events taking place in the region. The Bay Area Host Committee estimates that the region will generate roughly $1.4 billion across all counties between the Super Bowl, last year’s NBA All Star Game and FIFA World Cup in 2026.\u003c/p>\n\u003cp>“We’re the first city in history to host both the Super Bowl and FIFA in the same year,” said Lawson of Discover Santa Clara. “We’re vying for everybody’s time and attention.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"title": "Super Bowl LX Promises Big Bucks for the Bay Area. Cities Are Trying to Cash In | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>As the Bay Area gears up to host \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a>, cities across the region are looking for ways to cash in on one of the biggest annual sporting events in the world, this time happening in their backyard at Levi’s Stadium in Santa Clara.\u003c/p>\n\u003cp>The Bay Area Host Committee projects that football fans could generate up to $630 million across the region, including nearly $16 million in revenues directly to local governments. But those dollars won’t be distributed equally, leaving some cities feeling shortchanged.\u003c/p>\n\u003cp>“We want a bigger slice of the pie, obviously,” said Christine Lawson, CEO of Discover Santa Clara, the city’s marketing organization. “There’s a monetary and economic impact factor, which every city is eager to get their part of.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Even though Santa Clara will host the big game between the Seattle Seahawks and New England Patriots on Feb. 8, the city is projected to rake in just a fraction of what San Francisco will claim. And after losing several major sports teams in recent years, Oakland and the East Bay are projected to get even less.\u003c/p>\n\u003cp>The 2016 Super Bowl – the first held at Levi’s – brought an estimated $240 million to the entire Bay Area, according to \u003ca href=\"https://levisstadium.com/2016/08/study-super-bowl-50-brought-240-million-boost-to-bay-area-economy/\">one analysis\u003c/a>, which factored in everything from hotel and restaurant bookings to transit ridership. More than 57% of that revenue went to San Francisco; 12.3% went to San Jose; 7.2% went to Santa Clara; 7.1% went to areas near San Francisco International Airport; and 3.7% went to Oakland.\u003c/p>\n\u003cfigure id=\"attachment_12070880\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12070880\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\" alt=\"\" width=\"2000\" height=\"1334\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A general overall aerial view of Levi’s Stadium on Dec.3, 2025, in Santa Clara, California. \u003ccite>(Kirby Lee/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>This year, the Bay Area Host Committee, a nonprofit established by the 49ers, estimates that San Francisco could receive up to $440 million, while Santa Clara County could bring in around $160 million and other counties such as Alameda and Contra Costa could collectively see about a $30 million boost.\u003c/p>\n\u003cp>City leaders across the Bay Area are working furiously to draw tourists, and their dollars, to their downtowns with live events, food tours and celebrity appearances. San José is slated to host a weekend of concerts, including by Bay Area-born hip-hop star Kehlani, along with a lineup of free activities in San Pedro Square.\u003c/p>\n\u003cp>“We made it a point to have as many experiences that are free or low cost so that people can experience the Super Bowl even without a ticket to the big game,” said Frances Wong, director of marketing for Visit San José, which promotes tourism to the Silicon Valley hub.\u003c/p>\n\u003cp>Wong hopes the widely accessible public events will draw people to the South Bay, as events the NFL plans to host in San Francisco will cost money this year, a shift from many of the offerings around the Embarcadero and Union Square during the 2016 Super Bowl.\u003c/p>\n\u003cp>“Even if you’re just walking down the street and you see a bar cheering over a football game, you’re invited to grab a drink and watch with everybody else and create great memories that way,” Wong said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Compared with other Bay Area cities, San Francisco’s great advantage for the Super Bowl is its vast hotel market and ability to host tourists traveling in from Seattle, Boston and all over the globe.\u003c/p>\n\u003cp>And while city leaders may publicly bemoan the 49ers’ failure to make the Super Bowl this year, those looking at game revenue say teams traveling across state lines actually bring in more money than visitors from across the state’s bridges and highways.\u003c/p>\n\u003cp>“Let’s say a Southern California team gets in, that might be a two-night stay [for a fan], but if an East Coast team comes in, that’s a four- or five-night stay,” said Anna Marie Presutti, CEO of the San Francisco Travel Association. “The beauty of it is that they’ll come into the neighborhoods and become tourists before the big game.”\u003c/p>\n\u003cp>Jeff Bellisario, executive director of the Bay Area Council Economic Institute, a think tank focused on the nine-county region, said “the real economic impacts” from Super Bowl 50 in 2016 were from “people that are outside of the region and outside of this state coming here to spend new dollars.”\u003c/p>\n\u003cp>The last time the Bay Area hosted the Super Bowl, San Francisco’s hotel occupancy rates reached nearly 90%, according to Presutti. But the city’s tourism industry took a hard hit during the pandemic. Now, she’s hoping the game will not only give the industry a much-needed boost, but that sparkly images of the city on TVs around the world will inspire skeptical travelers to visit the Bay Area in the future.\u003c/p>\n\u003cp>Restaurants and other venues are already seeing bookings go up in the days leading up to the game.\u003c/p>\n\u003cfigure id=\"attachment_12071804\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071804\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Nicki Ewell, NFL vice president of fan events and engagement, speaks with reporters during a media first look as the NFL begins transforming the Moscone Center into Super Bowl Experience ahead of Super Bowl LX, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Business looks like it is going to be booming,” said Amy Cleary, director of public policy for the Golden Gate Restaurant Association.\u003c/p>\n\u003cp>Cleary expects smaller businesses will see some uptick in traffic around the game also. Unlike with some other major events, such as the\u003ca href=\"https://www.kqed.org/news/11967004/thousands-are-coming-to-sf-next-week-heres-how-itll-affect-life-in-the-city\"> Asia-Pacific Economic Cooperation (APEC) conference\u003c/a>, when high-security levels prompted the \u003ca href=\"https://www.kqed.org/news/11966960/san-francisco-is-clearing-homeless-encampments-ahead-of-apec\">closure of several streets downtown\u003c/a> and blocked foot traffic to some local establishments, she’s projecting smaller coffee shops and other local staples will reap the benefits of more people around town.\u003c/p>\n\u003cp>“This is simpler than APEC. Then, you had certain areas in the city which you could not access. And if you obviously operated your business in those zones, that was really problematic,” Cleary said. Obviously there is security for Super Bowl-related things, but it is not at that level.”\u003c/p>\n\u003cp>Not all will be winners, however. Some \u003ca href=\"https://www.mercurynews.com/2026/01/16/super-bowl-lx-clean-zone/\">street vendors\u003c/a> in Santa Clara have already been told they must clear their regular trading posts to make way for Super Bowl activities, sending them to less busy parts of the city.\u003c/p>\n\u003cp>Security will also pose a significant cost to any city in the Bay Area that’s hoping to court tourists, whether they’re traveling from far away or across town.\u003c/p>\n\u003cp>“Economists would pretty much agree on the one real down side for the city of Santa Clara: They confront the risk,” said Michael Kevane, professor of economics at Santa Clara University. “The city has to spend a lot of money on prevention, on disaster preparedness, overtime for police and fire to be prepared for that eventuality.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>In August 2025, Santa Clara officials estimated that it would cost the city more than \u003ca href=\"https://abc7news.com/post/super-bowl-lx-santa-clara-estimates-60th-anniversary-game-could-cost-63-million-when-levis-stadium-hosts-2026/17669428/\">$6 million\u003c/a> to host this year’s Super Bowl, primarily for event security and policing. The Bay Area Host Committee is reimbursing Santa Clara about $6.2 million to cover event expenses, according to their \u003ca href=\"https://www.santaclaraca.gov/home/showpublisheddocument/88749/639034860541370000\">agreement\u003c/a>.\u003c/p>\n\u003cp>This year’s Super Bowl comes during a particularly fraught time in big cities across the country, as demonstrations have escalated in recent weeks after federal immigration enforcement officials killed multiple protestors in Minneapolis. Ahead of the football game, Bay Area cities are preparing for the possibility of immigration officers and protests.\u003c/p>\n\u003cp>Even with the reimbursements, some Santa Clara leaders have criticized the high cost of hosting the event, especially since the city takes in such a small portion of the regional revenue.\u003c/p>\n\u003cp>The Santa Clara City Council passed an agreement with the Bay Area Host Committee and the stadium’s operations company, StadCo, last fall. But Santa Clara Mayor Lisa Gillmor and Vice Mayor Kelly Cox voted against the deal.\u003c/p>\n\u003cp>“I don’t know why we aren’t asking for a letter of credit for this. This is a massive risk,” Cox said at a \u003ca href=\"https://santaclara.granicus.com/player/clip/2398?view_id=1&redirect=true\">meeting\u003c/a> in September 2025 when the agreement was approved. Gillmor echoed her concerns, saying, “The onerous system you have to go through to get reimbursed is unlike anything I’ve ever seen.”\u003c/p>\n\u003cfigure id=\"attachment_12071805\" class=\"wp-caption aligncenter\" style=\"max-width: 1983px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071805\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\" alt=\"\" width=\"1983\" height=\"1322\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg 1983w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1983px) 100vw, 1983px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A forklift moves across the Moscone Center floor as preparations begin for Super Bowl Experience, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But even this year’s mind-boggling revenue estimates (which are \u003ca href=\"https://www.kqed.org/news/97920/economist-challenges-estimates-on-super-bowl-benefits-to-the-bay-area\">not always agreed upon\u003c/a>) for cities who will claim a significant portion, like San Francisco, won’t close looming budget deficits (around $1 billion in the city’s case).\u003c/p>\n\u003cp>“You’re not talking about dollars that’ll be big enough to fill budget gaps,” said Bellisario of the Bay Area Council Economic Institute. “But the spending that does occur will have sales tax implications. Some people might be hired for a short amount of time. Maybe some people will be hired even for a longer amount of time. All of these things add to the economic vitality of the place.”\u003c/p>\n\u003cp>The Super Bowl is only the tip off for world-class sporting events taking place in the region. The Bay Area Host Committee estimates that the region will generate roughly $1.4 billion across all counties between the Super Bowl, last year’s NBA All Star Game and FIFA World Cup in 2026.\u003c/p>\n\u003cp>“We’re the first city in history to host both the Super Bowl and FIFA in the same year,” said Lawson of Discover Santa Clara. “We’re vying for everybody’s time and attention.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "8 Things to Do on Super Bowl Sunday in the Bay Area (That Are Not ‘Watch the Super Bowl’)",
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"headTitle": "8 Things to Do on Super Bowl Sunday in the Bay Area (That Are Not ‘Watch the Super Bowl’) | KQED",
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"content": "\u003cp>You don’t have to be obsessed with football to know \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">the Super Bowl\u003c/a> is taking place on Sunday. (You might get extra points for who’s playing, though: It’s the Seattle Seahawks facing off against the New England Patriots.)\u003c/p>\n\u003cp>And every year, those who choose not to watch the Super Bowl — for whatever reason — get a big reward: For those few hours the game is on, key Bay Area spots suddenly become much less crowded.\u003c/p>\n\u003cp>There’s one huge caveat this year, though: this year’s Super Bowl LX is taking place \u003cem>in \u003c/em>the Bay Area, at Levi’s Stadium in Santa Clara. So, with tens of thousands of visitors coming to our region, and \u003ca href=\"https://www.kqed.org/news/12071347/super-bowl-2026-santa-clara-road-closures-traffic-san-francisco-bay-area-levis-stadium\">many road closures created by Super Bowl event\u003c/a>s, enjoying the brief respite from the crowds that a Super Bowl usually brings might not be so logistically simple this year.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Visitors aside, Super Bowl Sunday will still offer many opportunities for NFL watch party or tailgate refusers. Keep reading for where to make the most of Super Bowl Sunday if you’re not interested in the Big Game.\u003c/p>\n\u003ch2>\u003cstrong>First off, what time is the Super Bowl (i.e., when will the crowds be indoors?)\u003c/strong>\u003c/h2>\n\u003cp>Kickoff for the Seattle Seahawks vs. New England Patriots Super Bowl LX game is at 3:30 p.m. PST. Expect the roads around the South Bay to get very busy from the morning of Super Bowl Sunday onward, with gates to Levi’s Stadium open to attendees at 11:30 a.m.\u003c/p>\n\u003cp>At bars and event spaces, \u003ca href=\"https://sf.funcheap.com/city-guide/spots-watch-super-bowl/\">many Super Bowl watch parties will begin around 2 p.m\u003c/a>., with some starting even earlier, around lunchtime — or as late as 3 p.m. As for home-based Super Bowl parties, many people will begin to pile into living rooms around the Bay Area several hours before kickoff.\u003c/p>\n\u003cfigure id=\"attachment_11975470\" class=\"wp-caption aligncenter\" style=\"max-width: 1409px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11975470\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970.jpg\" alt=\"Woman wearing a scarf stands in front of a block party.\" width=\"1409\" height=\"939\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970.jpg 1409w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970-160x107.jpg 160w\" sizes=\"auto, (max-width: 1409px) 100vw, 1409px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">49er fan Rosy Barrera poses for a portrait in front of the Faithful House in San Francisco’s Mission District during a Super Bowl playoff game watch party. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Because of the many parties folks will be attending on Sunday, you might want to avoid the grocery store that morning and possibly on Saturday, too — unless you want to compete with all those hosts and guests doing last-minute party planning.\u003c/p>\n\u003ch2>\u003cstrong>How long will the Super Bowl last?\u003c/strong>\u003c/h2>\n\u003cp>A 2017 analysis from \u003cem>The Verge\u003c/em> found that in previous years, \u003ca href=\"https://www.theverge.com/2017/2/4/14403598/how-long-is-the-super-bowl\">the average length of the Super Bowl was just under four hours.\u003c/a> This \u003cem>could \u003c/em>mean you get until around 7:30 p.m. to enjoy the lack of crowds … or even earlier. Or even later. There’s no way to predict the exact length of the game, but it’s virtually certain that you’ll get at least three hours of play — and you can pretty safely plan on having until 6:30 p.m. to revel in a crowd-free Bay.\u003c/p>\n\u003cp>\u003ca href=\"https://www.timeanddate.com/sun/usa/san-francisco?month=2&year=2026\">Sunset on Sunday in San Francisco is forecast to be 5:41 p.m\u003c/a>., meaning your precious Super Bowl window of (hopeful) solitude could also encompass a hike — more on that below.\u003c/p>\n\u003cp>If you plan to take a drive that Sunday, you may wish to use your phone to keep a light eye on how the game is progressing. You don’t want your crowd-lite afternoon to end with getting caught in freeway traffic because you’re hitting the road home when all the Super Bowl watchers are heading home from parties and bars, too. And you \u003cem>definitely \u003c/em>don’t want to be on the roads around Santa Clara itself after the game ends.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #1: Hit a usually crowded hiking trail\u003c/strong>\u003c/h2>\n\u003cp>While it’s still a little early to know the forecast for Super Bowl Sunday, you can keep an eye on the day’s weather\u003ca href=\"https://forecast.weather.gov/MapClick.php?lat=37.74518500000005&lon=-122.41590499999995\"> via the National Weather Service’s Bay Area forecast\u003c/a> — and hopefully plan for a hike where you could get the Bay Area’s most popular trails and lookouts all to yourself.\u003c/p>\n\u003cp>If you’ve been putting off your visit due to weekend crowds, Super Bowl Sunday could give you \u003ca href=\"https://www.nps.gov/muwo/index.htm\">Muir Woods National Monument\u003c/a> all to yourself. \u003ca href=\"https://gomuirwoods.com/\">Snag a reservation\u003c/a> for entry to the park and meander among the redwoods before heading up to the Instagram-famous overlook at \u003ca href=\"https://share.google/xsWOlr2wic2HEsl0n\">Trojan Point\u003c/a>. Normally extremely crowded at sunset, that 3:30 p.m. Super Bowl kickoff time is (almost) guaranteed to keep the worst crowds at bay.[aside postID=news_12071347 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/Moscone_Super_Bowl_closures.jpg']Or why not head to what’s normally one of the busiest spots on the coast, \u003ca href=\"https://www.nps.gov/pore/planyourvisit/alamere_falls.htm\">Alamere Falls\u003c/a> in \u003ca href=\"https://www.nps.gov/pore/index.htm\">Point Reyes National Seashore\u003c/a>, for a morning hike? It’s an arduous trek — and one that’s worth waiting for the right moment to take on. Just note: There is no park-sanctioned trail to the top of the falls, so be sure to \u003ca href=\"https://www.nps.gov/pore/planyourvisit/alamere_falls.htm#CP_JUMP_5829865\">follow the National Park Service’s advice\u003c/a> on routes to see this iconic sight, and \u003ca href=\"https://tidesandcurrents.noaa.gov/noaatidepredictions.html?id=9415020&units=standard&bdate=20260208&edate=20260208&timezone=LST/LDT&clock=12hour&datum=MLLW&interval=hilo&action=dailychart\">check the tides before you head out\u003c/a> to aim for low tide (around 10 a.m. on Sunday).\u003c/p>\n\u003cp>If you’re looking for a full-day adventure, take on Marin County’s usually bustling \u003ca href=\"https://www.alltrails.com/trail/us/california/dipsea-trail--2\">Dipsea Trail\u003c/a>, which winds 10 miles up and over a diverse coastal landscape from Muir Woods to Stinson Beach. With the trail’s winding corners and steep staircases, it’s often overrun with visitors, but it may be quieter this coming weekend.\u003c/p>\n\u003cp>Pro tip: If you’re determined to maximize your chances for the fewest crowds, consider delaying your hike until after lunch. A lot of people planning to watch the Super Bowl will still want to stretch their legs that morning before heading to a watch party, \u003ca href=\"https://www.kqed.org/news/12068396/best-bay-area-stroller-hikes-to-bring-family-this-new-years\">especially families with kids\u003c/a>.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #2: Try for a trailhead where parking is usually full\u003c/strong>\u003c/h2>\n\u003cp>Now we’ve discussed busy trails, what about trails where parking is the limiting factor? If you’ve ever enjoyed a leisurely morning before heading out for a hike only to realize the lot at your chosen trailhead filled up hours ago, Super Bowl Sunday may be a good time to try again — and here are a few ideas:\u003c/p>\n\u003cp>\u003ca href=\"https://www.openspace.org/preserves/purisima-creek-redwoods\">Purisima Creek Redwoods Preserve\u003c/a> is one of the best bang-for-your-buck hikes out there — and it’s usually so busy that the agency that manages this open space is \u003ca href=\"https://www.openspace.org/what-we-do/projects/purisima-sea-trail\">working on building \u003cem>more \u003c/em>parking\u003c/a>. Spaces for cars on both the Highway 35 and Highway 1 sides are scarce, but if you do snag a spot on Super Bowl Sunday, don’t waste it — and be sure to explore as much of the biodiverse redwood ecosystem as you can. If you’re on the coastal side, you could catch the sunset from Poplar Beach or end with a cozy meal at The Mountain House or Alice’s Restaurant on Skyline Boulevard.\u003c/p>\n\u003cfigure id=\"attachment_12040945\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day.png\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12040945\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day.png\" alt=\"A photo taken low to the ground of a wooden bridge in a deep green redwood forest\" width=\"1920\" height=\"1279\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day.png 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day-800x533.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day-1020x679.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day-160x107.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day-1536x1023.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Bridge over Purisima Creek in Purisima Creek Redwoods Preserve, Santa Cruz Mountains \u003ccite>(Sundry Photography/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Over at the iconic \u003ca href=\"https://www.ebparks.org/parks/mission-peak\">Mission Peak\u003c/a>, the parking situation is so brutal it’s even been the subject of a \u003ca href=\"https://www.nytimes.com/2014/11/05/us/in-climbing-a-california-peak-the-challenge-is-finding-a-place-to-park.html?_r=0\">\u003cem>New York Times\u003c/em> story\u003c/a>. While you \u003cem>can \u003c/em>find ample paid parking at Ohlone College, if you want to snag a closer (and free) spot at the much smaller and nearly always full Stanford Avenue Staging Area, Super Bowl Sunday is a great time to try. On a clear day, this hike will not only burn (\u003ca href=\"https://www.alltrails.com/trail/us/california/mission-peak-loop-from-stanford-avenue-staging-area\">it’s around 3 miles up over 2,000 feet one way\u003c/a>), it will reward you with unparalleled views of the entire South Bay and nearby peaks. Just don’t forget to bring at least two liters of water if you plan to complete the whole thing, as there’s no water available along the way.\u003c/p>\n\u003cp>Perhaps the East Bay’s most famous overlook, \u003ca href=\"https://www.alltrails.com/trail/us/california/inspiration-point-to-wildcat-peak\">Tilden Park’s Inspiration Point,\u003c/a> is often full of cars, especially at sunset. But you may be able to score a spot on Sunday and even bring a picnic to enjoy the panoramic Bay view. Or, to make the most of your day, opt for an around \u003ca href=\"https://www.alltrails.com/trail/us/california/inspiration-point-to-wildcat-peak\">4-mile loop hike\u003c/a> to the top of Wildcat Peak.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #3: Visit a tourist spot for a photoshoot\u003c/strong>\u003c/h2>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/11748038/the-iconic-bay-area-spots-that-locals-dont-visit-according-to-you\">Playing tourist in the Bay Area is always fun as a local\u003c/a>, especially if you never usually do it. And there’s a good chance that even the most popular tourist attractions won’t be as busy as usual. Think: The Ferry Building on San Francisco’s Embarcadero, Alcatraz Island, Muir Woods, riding a cable car, walking or cycling the Golden Gate Bridge.\u003c/p>\n\u003cp>Another tourist-adjacent idea to consider for Sunday: Checking out one of the Bay Area’s iconic vista points or lookouts that are usually chock-full of visitors, like San Francisco’s Twin Peaks or \u003ca href=\"https://www.parksconservancy.org/article/seven-places-gaze-golden-gate-bridge\">one of these classic viewpoints for the Golden Gate Bridge\u003c/a>. Fewer people means fewer folks in the background of your scenic photos.[aside postID=arts_13985976 hero='https://cdn.kqed.org/wp-content/uploads/sites/2/2026/01/Kota-Ezawa_NationalAnthem_Still1-web.jpg']One big caveat here: It’s actually hard to predict the extent to which the Bay Area’s classic tourist spots \u003cem>will \u003c/em>be markedly less busy during the game. On the one hand, a lot of domestic tourists to San Francisco will definitely want to watch the Super Bowl anyway, plus \u003ca href=\"https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/globally-56-million-watched-super-bowl-lvii\">viewership for the game is more popular internationally than you might expect\u003c/a>.\u003c/p>\n\u003cp>Then again, there’ll still be international tourists visiting the Bay Area over this weekend who have no interest in the Super Bowl and no intention of pausing their vacation for several hours on a sunny day to stay inside and watch it. So don’t be surprised if somewhere like Pier 39 isn’t entirely dead after all.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #4: Walk into a usually-popular restaurant\u003c/strong>\u003c/h2>\n\u003cp>If you’re happy to have dinner on the early side — or even a late lunch — Super Bowl Sunday could be an ideal time to try for a walk-in table at a popular spot that normally has long wait times. Even if a place isn’t exactly deserted, you still might have a higher-than-normal chance of getting a favored seat with a view.\u003c/p>\n\u003cp>You could even try to plan ahead and see if any usually popular spots still have reservations available on Sunday afternoon or early evening, by browsing \u003ca href=\"https://www.opentable.com/\">an online reservation system like OpenTable.\u003c/a>\u003c/p>\n\u003cfigure id=\"attachment_11956792\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11956792\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED.jpg\" alt=\"A large modern room with tables and chairs and greenery hanging from the ceiling.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Indoor tables at Abacá restaurant in San Francisco on July 27, 2023, a Filipino-Californian restaurant near Fisherman’s Wharf. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>There are two caveats to this idea. First, if you’re trying for a walk-in, just be sure to call ahead to ensure that your desired spot will actually be open during the game.\u003c/p>\n\u003cp>Secondly, make sure that your restaurant, bar or cafe of choice doesn’t have a TV that could still show the game. Otherwise, you’ll basically just be walking into … a crowded Super Bowl watch party, which is presumably the very thing you were hoping to avoid that afternoon.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl idea #5: Get a museum all to yourself (for free)\u003c/strong>\u003c/h2>\n\u003cp>Wandering around a near-empty gallery and having the artworks “all to yourself” can feel undeniably magical — and Sunday could bring you that opportunity if you visit a museum like SFMOMA, the De Young Museum or the Oakland Museum of California.\u003c/p>\n\u003cp>For folks with kids, it’s also a great chance to visit a normally crowded museum like the Exploratorium or the Children’s Discovery Museum to watch your children enjoy not having to wait their turn to explore their exhibits.\u003c/p>\n\u003cfigure id=\"attachment_12064952\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224.png\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12064952\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224.png\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224.png 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224-160x107.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224-1536x1024.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Sugar Bowl is among the closest ski resorts to the Bay Area, reducing the travel time for commuters significantly. \u003ccite>(Courtesy of Sugar Bowl Resort)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While, unfortunately, there are no \u003ca href=\"https://www.kqed.org/news/11943906/how-to-find-free-museum-tickets-in-the-bay-area\">free days happening at local museums\u003c/a> on Super Bowl Sunday this year, \u003ca href=\"https://www.kqed.org/news/11974262/extra-discounts-your-ebt-card-could-offer-from-free-museums-to-the-farmers-market\">your EBT card can also get you free or reduced admission to many museums around the Bay Area\u003c/a>.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #6: Hit the slopes\u003c/strong>\u003c/h2>\n\u003cp>Tired of weekend Tahoe crowds cramping your skiing style? Try hitting the slopes on Super Bowl Sunday. Most resorts will be cleared out by around noon, so for those who don’t have a ski pass, it may be the one weekend day of the year where you can actually get enough runs in to justify the one-day ticket price.\u003c/p>\n\u003cp>You can even plan to roll up after lunch, when you’re likely to find a first-row parking spot near the lodge, and purchase a half-day ticket at the window, if the resort offers them. You’ll still be able to get 3-4 hours of solid skiing in without the headache of long lift lines or traffic.\u003c/p>\n\u003cp>Just remember that many resorts introduced weekend parking reservations during the COVID-19 pandemic, so be sure to check whether you’ll need one for Super Bowl Sunday.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #7: Enjoy easy parking in a busy neighborhood\u003c/strong>\u003c/h2>\n\u003cp>If you’re frequently dissuaded by exploring popular neighborhoods on the weekend because of the nightmarish parking situation you know you’ll encounter, you might consider declaring the Super Bowl the time to finally try it.\u003c/p>\n\u003cp>In San Francisco alone, there’s Hayes Valley, the Mission, North Beach, the popular areas around Clement Street in the Richmond and Irving Street in the Sunset — and Sunday afternoon could mean you finally snag a spot without having to circle the same four blocks for 30 minutes.\u003c/p>\n\u003cfigure id=\"attachment_12022568\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12022568\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">View from the SkyStar Observation Wheel of the de Young Museum in Golden Gate Park on March 4, 2021. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>(Just make sure you don’t let your guard down \u003cem>too \u003c/em>much with this newfound sense of freedom and accidentally leave your car vulnerable to a break-in. \u003ca href=\"https://www.kqed.org/news/11959799/how-to-avoid-a-car-break-in-bay-area\">Read more about how to potentially reduce the risk of having your car broken into with our guide.\u003c/a>)\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #8: Do your grocery shopping\u003c/strong>\u003c/h2>\n\u003cp>Sometimes, practicality wins. And one non-football idea for Super Bowl Sunday that was suggested again and again by the minds of KQED: Use the time to do your grocery shopping.\u003c/p>\n\u003cp>Berkeley Bowl, Costco, Trader Joe’s and Monterey Market were all recommended grocery stores as usually packed places to hit during the game, where uncrowded aisles and short lines at the register could await you for a few blissful hours.\u003c/p>\n\u003cp>A caveat here: your local Costco might well be showing the game on their televisions, and \u003ca href=\"https://sf.funcheap.com/city-guide/spots-watch-super-bowl/\">FunCheapSF notes that many folks use the warehouse as an opportunity for an unofficial Super Bowl watch party\u003c/a>, complete with $1.50 hot dogs. Don’t say we didn’t warn you.\u003c/p>\n\u003cp>And if you don’t need to grab groceries? Consider spending the afternoon at another kind of store that can often feel claustrophobic with the usual crowds, such as IKEA in Emeryville. Or apply this kind of practicality to other areas of life — your local gym will probably be delightfully empty on Sunday afternoon as well.\u003c/p>\n\u003cp>\u003cem>KQED’s Matthew Green, Lauren Farrar, Suzie Racho, Marnette Federis, Autumn Woish, Ethan Toven-Lindsey, Daniel Eduardo Hernandez, Bonnie Zeng Chin, Kevin Cooke, Randy Depew, Maria Miller, Joo Eun Lee, Beth Huizenga, Sydney Johnson, Bianca Hernandez-Knight and Carlos Cabrera-Lomelí contributed to this story, with an earlier version publishing on Feb. 9, 2024.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Don’t care about the Big Game on Feb. 8? Enjoy the lack of crowds at these hiking trails, stores, neighborhoods and more.",
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"title": "8 Things to Do on Super Bowl Sunday in the Bay Area (That Are Not ‘Watch the Super Bowl’) | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>You don’t have to be obsessed with football to know \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">the Super Bowl\u003c/a> is taking place on Sunday. (You might get extra points for who’s playing, though: It’s the Seattle Seahawks facing off against the New England Patriots.)\u003c/p>\n\u003cp>And every year, those who choose not to watch the Super Bowl — for whatever reason — get a big reward: For those few hours the game is on, key Bay Area spots suddenly become much less crowded.\u003c/p>\n\u003cp>There’s one huge caveat this year, though: this year’s Super Bowl LX is taking place \u003cem>in \u003c/em>the Bay Area, at Levi’s Stadium in Santa Clara. So, with tens of thousands of visitors coming to our region, and \u003ca href=\"https://www.kqed.org/news/12071347/super-bowl-2026-santa-clara-road-closures-traffic-san-francisco-bay-area-levis-stadium\">many road closures created by Super Bowl event\u003c/a>s, enjoying the brief respite from the crowds that a Super Bowl usually brings might not be so logistically simple this year.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Visitors aside, Super Bowl Sunday will still offer many opportunities for NFL watch party or tailgate refusers. Keep reading for where to make the most of Super Bowl Sunday if you’re not interested in the Big Game.\u003c/p>\n\u003ch2>\u003cstrong>First off, what time is the Super Bowl (i.e., when will the crowds be indoors?)\u003c/strong>\u003c/h2>\n\u003cp>Kickoff for the Seattle Seahawks vs. New England Patriots Super Bowl LX game is at 3:30 p.m. PST. Expect the roads around the South Bay to get very busy from the morning of Super Bowl Sunday onward, with gates to Levi’s Stadium open to attendees at 11:30 a.m.\u003c/p>\n\u003cp>At bars and event spaces, \u003ca href=\"https://sf.funcheap.com/city-guide/spots-watch-super-bowl/\">many Super Bowl watch parties will begin around 2 p.m\u003c/a>., with some starting even earlier, around lunchtime — or as late as 3 p.m. As for home-based Super Bowl parties, many people will begin to pile into living rooms around the Bay Area several hours before kickoff.\u003c/p>\n\u003cfigure id=\"attachment_11975470\" class=\"wp-caption aligncenter\" style=\"max-width: 1409px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11975470\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970.jpg\" alt=\"Woman wearing a scarf stands in front of a block party.\" width=\"1409\" height=\"939\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970.jpg 1409w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/02/DSC_5970-160x107.jpg 160w\" sizes=\"auto, (max-width: 1409px) 100vw, 1409px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">49er fan Rosy Barrera poses for a portrait in front of the Faithful House in San Francisco’s Mission District during a Super Bowl playoff game watch party. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Because of the many parties folks will be attending on Sunday, you might want to avoid the grocery store that morning and possibly on Saturday, too — unless you want to compete with all those hosts and guests doing last-minute party planning.\u003c/p>\n\u003ch2>\u003cstrong>How long will the Super Bowl last?\u003c/strong>\u003c/h2>\n\u003cp>A 2017 analysis from \u003cem>The Verge\u003c/em> found that in previous years, \u003ca href=\"https://www.theverge.com/2017/2/4/14403598/how-long-is-the-super-bowl\">the average length of the Super Bowl was just under four hours.\u003c/a> This \u003cem>could \u003c/em>mean you get until around 7:30 p.m. to enjoy the lack of crowds … or even earlier. Or even later. There’s no way to predict the exact length of the game, but it’s virtually certain that you’ll get at least three hours of play — and you can pretty safely plan on having until 6:30 p.m. to revel in a crowd-free Bay.\u003c/p>\n\u003cp>\u003ca href=\"https://www.timeanddate.com/sun/usa/san-francisco?month=2&year=2026\">Sunset on Sunday in San Francisco is forecast to be 5:41 p.m\u003c/a>., meaning your precious Super Bowl window of (hopeful) solitude could also encompass a hike — more on that below.\u003c/p>\n\u003cp>If you plan to take a drive that Sunday, you may wish to use your phone to keep a light eye on how the game is progressing. You don’t want your crowd-lite afternoon to end with getting caught in freeway traffic because you’re hitting the road home when all the Super Bowl watchers are heading home from parties and bars, too. And you \u003cem>definitely \u003c/em>don’t want to be on the roads around Santa Clara itself after the game ends.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #1: Hit a usually crowded hiking trail\u003c/strong>\u003c/h2>\n\u003cp>While it’s still a little early to know the forecast for Super Bowl Sunday, you can keep an eye on the day’s weather\u003ca href=\"https://forecast.weather.gov/MapClick.php?lat=37.74518500000005&lon=-122.41590499999995\"> via the National Weather Service’s Bay Area forecast\u003c/a> — and hopefully plan for a hike where you could get the Bay Area’s most popular trails and lookouts all to yourself.\u003c/p>\n\u003cp>If you’ve been putting off your visit due to weekend crowds, Super Bowl Sunday could give you \u003ca href=\"https://www.nps.gov/muwo/index.htm\">Muir Woods National Monument\u003c/a> all to yourself. \u003ca href=\"https://gomuirwoods.com/\">Snag a reservation\u003c/a> for entry to the park and meander among the redwoods before heading up to the Instagram-famous overlook at \u003ca href=\"https://share.google/xsWOlr2wic2HEsl0n\">Trojan Point\u003c/a>. Normally extremely crowded at sunset, that 3:30 p.m. Super Bowl kickoff time is (almost) guaranteed to keep the worst crowds at bay.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Or why not head to what’s normally one of the busiest spots on the coast, \u003ca href=\"https://www.nps.gov/pore/planyourvisit/alamere_falls.htm\">Alamere Falls\u003c/a> in \u003ca href=\"https://www.nps.gov/pore/index.htm\">Point Reyes National Seashore\u003c/a>, for a morning hike? It’s an arduous trek — and one that’s worth waiting for the right moment to take on. Just note: There is no park-sanctioned trail to the top of the falls, so be sure to \u003ca href=\"https://www.nps.gov/pore/planyourvisit/alamere_falls.htm#CP_JUMP_5829865\">follow the National Park Service’s advice\u003c/a> on routes to see this iconic sight, and \u003ca href=\"https://tidesandcurrents.noaa.gov/noaatidepredictions.html?id=9415020&units=standard&bdate=20260208&edate=20260208&timezone=LST/LDT&clock=12hour&datum=MLLW&interval=hilo&action=dailychart\">check the tides before you head out\u003c/a> to aim for low tide (around 10 a.m. on Sunday).\u003c/p>\n\u003cp>If you’re looking for a full-day adventure, take on Marin County’s usually bustling \u003ca href=\"https://www.alltrails.com/trail/us/california/dipsea-trail--2\">Dipsea Trail\u003c/a>, which winds 10 miles up and over a diverse coastal landscape from Muir Woods to Stinson Beach. With the trail’s winding corners and steep staircases, it’s often overrun with visitors, but it may be quieter this coming weekend.\u003c/p>\n\u003cp>Pro tip: If you’re determined to maximize your chances for the fewest crowds, consider delaying your hike until after lunch. A lot of people planning to watch the Super Bowl will still want to stretch their legs that morning before heading to a watch party, \u003ca href=\"https://www.kqed.org/news/12068396/best-bay-area-stroller-hikes-to-bring-family-this-new-years\">especially families with kids\u003c/a>.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #2: Try for a trailhead where parking is usually full\u003c/strong>\u003c/h2>\n\u003cp>Now we’ve discussed busy trails, what about trails where parking is the limiting factor? If you’ve ever enjoyed a leisurely morning before heading out for a hike only to realize the lot at your chosen trailhead filled up hours ago, Super Bowl Sunday may be a good time to try again — and here are a few ideas:\u003c/p>\n\u003cp>\u003ca href=\"https://www.openspace.org/preserves/purisima-creek-redwoods\">Purisima Creek Redwoods Preserve\u003c/a> is one of the best bang-for-your-buck hikes out there — and it’s usually so busy that the agency that manages this open space is \u003ca href=\"https://www.openspace.org/what-we-do/projects/purisima-sea-trail\">working on building \u003cem>more \u003c/em>parking\u003c/a>. Spaces for cars on both the Highway 35 and Highway 1 sides are scarce, but if you do snag a spot on Super Bowl Sunday, don’t waste it — and be sure to explore as much of the biodiverse redwood ecosystem as you can. If you’re on the coastal side, you could catch the sunset from Poplar Beach or end with a cozy meal at The Mountain House or Alice’s Restaurant on Skyline Boulevard.\u003c/p>\n\u003cfigure id=\"attachment_12040945\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day.png\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12040945\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day.png\" alt=\"A photo taken low to the ground of a wooden bridge in a deep green redwood forest\" width=\"1920\" height=\"1279\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day.png 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day-800x533.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day-1020x679.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day-160x107.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/05/best-hikes-bay-area-memorial-day-1536x1023.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Bridge over Purisima Creek in Purisima Creek Redwoods Preserve, Santa Cruz Mountains \u003ccite>(Sundry Photography/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Over at the iconic \u003ca href=\"https://www.ebparks.org/parks/mission-peak\">Mission Peak\u003c/a>, the parking situation is so brutal it’s even been the subject of a \u003ca href=\"https://www.nytimes.com/2014/11/05/us/in-climbing-a-california-peak-the-challenge-is-finding-a-place-to-park.html?_r=0\">\u003cem>New York Times\u003c/em> story\u003c/a>. While you \u003cem>can \u003c/em>find ample paid parking at Ohlone College, if you want to snag a closer (and free) spot at the much smaller and nearly always full Stanford Avenue Staging Area, Super Bowl Sunday is a great time to try. On a clear day, this hike will not only burn (\u003ca href=\"https://www.alltrails.com/trail/us/california/mission-peak-loop-from-stanford-avenue-staging-area\">it’s around 3 miles up over 2,000 feet one way\u003c/a>), it will reward you with unparalleled views of the entire South Bay and nearby peaks. Just don’t forget to bring at least two liters of water if you plan to complete the whole thing, as there’s no water available along the way.\u003c/p>\n\u003cp>Perhaps the East Bay’s most famous overlook, \u003ca href=\"https://www.alltrails.com/trail/us/california/inspiration-point-to-wildcat-peak\">Tilden Park’s Inspiration Point,\u003c/a> is often full of cars, especially at sunset. But you may be able to score a spot on Sunday and even bring a picnic to enjoy the panoramic Bay view. Or, to make the most of your day, opt for an around \u003ca href=\"https://www.alltrails.com/trail/us/california/inspiration-point-to-wildcat-peak\">4-mile loop hike\u003c/a> to the top of Wildcat Peak.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #3: Visit a tourist spot for a photoshoot\u003c/strong>\u003c/h2>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/11748038/the-iconic-bay-area-spots-that-locals-dont-visit-according-to-you\">Playing tourist in the Bay Area is always fun as a local\u003c/a>, especially if you never usually do it. And there’s a good chance that even the most popular tourist attractions won’t be as busy as usual. Think: The Ferry Building on San Francisco’s Embarcadero, Alcatraz Island, Muir Woods, riding a cable car, walking or cycling the Golden Gate Bridge.\u003c/p>\n\u003cp>Another tourist-adjacent idea to consider for Sunday: Checking out one of the Bay Area’s iconic vista points or lookouts that are usually chock-full of visitors, like San Francisco’s Twin Peaks or \u003ca href=\"https://www.parksconservancy.org/article/seven-places-gaze-golden-gate-bridge\">one of these classic viewpoints for the Golden Gate Bridge\u003c/a>. Fewer people means fewer folks in the background of your scenic photos.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>One big caveat here: It’s actually hard to predict the extent to which the Bay Area’s classic tourist spots \u003cem>will \u003c/em>be markedly less busy during the game. On the one hand, a lot of domestic tourists to San Francisco will definitely want to watch the Super Bowl anyway, plus \u003ca href=\"https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/globally-56-million-watched-super-bowl-lvii\">viewership for the game is more popular internationally than you might expect\u003c/a>.\u003c/p>\n\u003cp>Then again, there’ll still be international tourists visiting the Bay Area over this weekend who have no interest in the Super Bowl and no intention of pausing their vacation for several hours on a sunny day to stay inside and watch it. So don’t be surprised if somewhere like Pier 39 isn’t entirely dead after all.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #4: Walk into a usually-popular restaurant\u003c/strong>\u003c/h2>\n\u003cp>If you’re happy to have dinner on the early side — or even a late lunch — Super Bowl Sunday could be an ideal time to try for a walk-in table at a popular spot that normally has long wait times. Even if a place isn’t exactly deserted, you still might have a higher-than-normal chance of getting a favored seat with a view.\u003c/p>\n\u003cp>You could even try to plan ahead and see if any usually popular spots still have reservations available on Sunday afternoon or early evening, by browsing \u003ca href=\"https://www.opentable.com/\">an online reservation system like OpenTable.\u003c/a>\u003c/p>\n\u003cfigure id=\"attachment_11956792\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11956792\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED.jpg\" alt=\"A large modern room with tables and chairs and greenery hanging from the ceiling.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67288_230727-AbacaFilipinoRestaurant-04-BL-KQED-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Indoor tables at Abacá restaurant in San Francisco on July 27, 2023, a Filipino-Californian restaurant near Fisherman’s Wharf. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>There are two caveats to this idea. First, if you’re trying for a walk-in, just be sure to call ahead to ensure that your desired spot will actually be open during the game.\u003c/p>\n\u003cp>Secondly, make sure that your restaurant, bar or cafe of choice doesn’t have a TV that could still show the game. Otherwise, you’ll basically just be walking into … a crowded Super Bowl watch party, which is presumably the very thing you were hoping to avoid that afternoon.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl idea #5: Get a museum all to yourself (for free)\u003c/strong>\u003c/h2>\n\u003cp>Wandering around a near-empty gallery and having the artworks “all to yourself” can feel undeniably magical — and Sunday could bring you that opportunity if you visit a museum like SFMOMA, the De Young Museum or the Oakland Museum of California.\u003c/p>\n\u003cp>For folks with kids, it’s also a great chance to visit a normally crowded museum like the Exploratorium or the Children’s Discovery Museum to watch your children enjoy not having to wait their turn to explore their exhibits.\u003c/p>\n\u003cfigure id=\"attachment_12064952\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224.png\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12064952\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224.png\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224.png 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224-160x107.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/Sugar-Bowl-1-barta_g_DSC1224-1536x1024.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Sugar Bowl is among the closest ski resorts to the Bay Area, reducing the travel time for commuters significantly. \u003ccite>(Courtesy of Sugar Bowl Resort)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While, unfortunately, there are no \u003ca href=\"https://www.kqed.org/news/11943906/how-to-find-free-museum-tickets-in-the-bay-area\">free days happening at local museums\u003c/a> on Super Bowl Sunday this year, \u003ca href=\"https://www.kqed.org/news/11974262/extra-discounts-your-ebt-card-could-offer-from-free-museums-to-the-farmers-market\">your EBT card can also get you free or reduced admission to many museums around the Bay Area\u003c/a>.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #6: Hit the slopes\u003c/strong>\u003c/h2>\n\u003cp>Tired of weekend Tahoe crowds cramping your skiing style? Try hitting the slopes on Super Bowl Sunday. Most resorts will be cleared out by around noon, so for those who don’t have a ski pass, it may be the one weekend day of the year where you can actually get enough runs in to justify the one-day ticket price.\u003c/p>\n\u003cp>You can even plan to roll up after lunch, when you’re likely to find a first-row parking spot near the lodge, and purchase a half-day ticket at the window, if the resort offers them. You’ll still be able to get 3-4 hours of solid skiing in without the headache of long lift lines or traffic.\u003c/p>\n\u003cp>Just remember that many resorts introduced weekend parking reservations during the COVID-19 pandemic, so be sure to check whether you’ll need one for Super Bowl Sunday.\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #7: Enjoy easy parking in a busy neighborhood\u003c/strong>\u003c/h2>\n\u003cp>If you’re frequently dissuaded by exploring popular neighborhoods on the weekend because of the nightmarish parking situation you know you’ll encounter, you might consider declaring the Super Bowl the time to finally try it.\u003c/p>\n\u003cp>In San Francisco alone, there’s Hayes Valley, the Mission, North Beach, the popular areas around Clement Street in the Richmond and Irving Street in the Sunset — and Sunday afternoon could mean you finally snag a spot without having to circle the same four blocks for 30 minutes.\u003c/p>\n\u003cfigure id=\"attachment_12022568\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12022568\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/009_SanFrancisco_SkyStarWheel_03042021_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">View from the SkyStar Observation Wheel of the de Young Museum in Golden Gate Park on March 4, 2021. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>(Just make sure you don’t let your guard down \u003cem>too \u003c/em>much with this newfound sense of freedom and accidentally leave your car vulnerable to a break-in. \u003ca href=\"https://www.kqed.org/news/11959799/how-to-avoid-a-car-break-in-bay-area\">Read more about how to potentially reduce the risk of having your car broken into with our guide.\u003c/a>)\u003c/p>\n\u003ch2>\u003cstrong>Super Bowl alternative #8: Do your grocery shopping\u003c/strong>\u003c/h2>\n\u003cp>Sometimes, practicality wins. And one non-football idea for Super Bowl Sunday that was suggested again and again by the minds of KQED: Use the time to do your grocery shopping.\u003c/p>\n\u003cp>Berkeley Bowl, Costco, Trader Joe’s and Monterey Market were all recommended grocery stores as usually packed places to hit during the game, where uncrowded aisles and short lines at the register could await you for a few blissful hours.\u003c/p>\n\u003cp>A caveat here: your local Costco might well be showing the game on their televisions, and \u003ca href=\"https://sf.funcheap.com/city-guide/spots-watch-super-bowl/\">FunCheapSF notes that many folks use the warehouse as an opportunity for an unofficial Super Bowl watch party\u003c/a>, complete with $1.50 hot dogs. Don’t say we didn’t warn you.\u003c/p>\n\u003cp>And if you don’t need to grab groceries? Consider spending the afternoon at another kind of store that can often feel claustrophobic with the usual crowds, such as IKEA in Emeryville. Or apply this kind of practicality to other areas of life — your local gym will probably be delightfully empty on Sunday afternoon as well.\u003c/p>\n\u003cp>\u003cem>KQED’s Matthew Green, Lauren Farrar, Suzie Racho, Marnette Federis, Autumn Woish, Ethan Toven-Lindsey, Daniel Eduardo Hernandez, Bonnie Zeng Chin, Kevin Cooke, Randy Depew, Maria Miller, Joo Eun Lee, Beth Huizenga, Sydney Johnson, Bianca Hernandez-Knight and Carlos Cabrera-Lomelí contributed to this story, with an earlier version publishing on Feb. 9, 2024.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
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