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"title": "Where to Celebrate Día de los Muertos Events in the Bay Area",
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"content": "\n\u003cp class=\"wp-block-paragraph\">Día de los Muertos is almost here. And in the coming days, families across the \u003ca href=\"https://www.kqed.org/news/tag/bay-area\">Bay Area\u003c/a> will transform a corner of their home into \u003ca href=\"https://www.kqed.org/news/tag/dia-de-los-muertos\">an ofrenda\u003c/a> — colorful handmade altars honoring loved ones who have passed away. Photos and mementos are placed alongside candles, sugar skulls, cempasúchil (marigolds) and the departed’s favorite food and drinks.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Traditionally celebrated on Nov. 1 and 2, Día de los Muertos is when the living pause from their daily routine and remember the dead.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">For centuries, families in Mexico and several other Latin American countries — where it’s also known \u003ca href=\"https://www.npr.org/sections/thesalt/2016/11/02/500105108/bread-babies-and-purple-drink-ecuador-s-spin-on-day-of-the-deceased\">as Día de los Difuntos\u003c/a> — have also used this time of year to reunite with relatives and friends. Celebrating the dead can be done in both the privacy of one’s home and in community \u003ca href=\"https://www.kqed.org/news/11894929/to-also-celebrate-the-living-dia-de-los-muertos-returns-to-the-mission\">out in the streets\u003c/a>, with music, dance and art.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg\" alt=\"\" class=\"wp-image-12102437\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A mariachi group performs at the Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Thanks to the Bay Area’s large Latino diaspora, there are multiple public Día de los Muertos events held across the region that are family-friendly and open to all — including those who are just starting to learn more about this tradition.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Keep in mind that some events are high-energy celebrations with spaces for dancing and socializing, while others are more solemn occasions that include traditional blessings and spoken word.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Another thing to note: This year, because Nov. 1 and 2 fall on Sunday and Monday respectively, you’ll also find many organizers have scheduled their Día de los Muertos events a few days before (or after) the traditionally observed dates, with events running from this week through Nov. 8.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día De Los Muertos NightLife Celebration at the Academy of Sciences\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Thursday, Oct. 22\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Each month, the California Academy of Sciences hosts 21+ nighttime gatherings where adults can enjoy the museum with live music, drinks and performances. This month’s \u003ca href=\"https://www.calacademy.org/nightlife/nightlife-d%C3%ADa-de-los-muertos\">NightLife event\u003c/a> is in collaboration \u003ca href=\"https://www.kqed.org/news/12085109/carnaval-brings-colorful-costumes-and-latin-dancing-to-san-franciscos-mission-district\">with Carnaval San Francisco\u003c/a> and will showcase different Día de los Muertos traditions from the Mexican state of Michoacán.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This occasion will also honor \u003ca href=\"https://www.kqed.org/arts/13985440/claude-albino-alligator-memorial-golden-gate-park-san-francisco\">Claude, the albino alligator\u003c/a> that lived at the Academy of Sciences since 2008 and became a local icon before dying last December at the age of 30. Sacramento-based artist Carolina Argote will unveil a sculpture of Claude in the incredibly colorful and intricate style of \u003ca href=\"https://www.pbs.org/newshour/show/tour-of-giant-brightly-colored-creatures-celebrates-artistic-heritage-of-oaxaca\">alebrijes\u003c/a>.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut.jpg\" alt=\"\" class=\"wp-image-11784189\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1200x900.jpg 1200w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1832x1374.jpg 1832w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1376x1032.jpg 1376w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1044x783.jpg 1044w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-632x474.jpg 632w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-536x402.jpg 536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">A traditional Mexican altar for El Día de los Muertos celebration. (Tiffany Camhi/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">And if you’re feeling like dancing, the Bay Area’s own \u003ca href=\"https://www.kqed.org/arts/11835183/meet-the-latina-dj-crews-fighting-cultural-erasure-one-45-at-a-time\">Chulita Vinyl Club\u003c/a> — a collective of Latina DJs who work to preserve the region’s old-school cumbia scene — will be laying tracks in the Academy’s East Garden.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Full-priced tickets are $26 and EBT cardholders pay $5.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">‘In Their Name: Día de Los Muertos 2026’ exhibition at SOMArts Cultural Center\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Opening ceremony on Friday, Oct. 23; exhibition on display through Nov. 20\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Curated by Bridgètt Rex and Mission District-raised Rio Yañez, this exhibit celebrates the Mexican traditions of Día de los Muertos “while welcoming cultures around the globe to honor the dead together in solidarity.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Dozens of artists have \u003ca href=\"https://somarts.org/intheirname-press/\">been invited\u003c/a> to create their own altars dedicated to loved ones who have died. This year’s exhibit is dedicated to Oakland-based florist and educator \u003ca href=\"https://evergreenfuneralservice.com/obituaries/latosha-stimage\">Latosha “Tosha” Stimage\u003c/a>, who passed away earlier this year. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"A collage of photos with pink, green, and yellow paper flowers stands next a small mortar that carries burning sage. A few candles are nearby.\" class=\"wp-image-11894973\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">An altar made by the Young Women’s Freedom Center for people lost to police brutality and gender violence as well as people who passed through the program, at a Día de los Muertos celebration in San Francisco’s Mission District on Nov. 2, 2021. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The opening reception on Oct. 23 from 6 p.m. to 9 p.m. will feature an artists’ market and a musical performance by Las Hijas de la Madre.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">A general admission ticket is $15, but those 16 years old and under get in free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos in Half Moon Bay hosted by ALAS\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Oct. 24\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">ALAS stands for Ayudando Latinos A Soñar, or “Helping Latinos Dream,” and the nonprofit will host a \u003ca href=\"https://www.alasdreams.com/events-1/alas-dia-de-los-muertos-catrinas-calabazas-y-cumbia-1\">Day of the Dead celebration\u003c/a> at its office on 507 Purissima Street. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year’s theme is “Catrinas, Calabazas y Cumbia,” paying homage to Half Moon Bay’s nickname as the \u003ca href=\"https://www.kqed.org/news/12103119/half-moon-bay-pumpkin-festival-traffic-tips-2026\">World Pumpkin Capital\u003c/a>. There will also be Aztec dancers, face painting and sugar skull decorating.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"Two people wear face paint and flowers in their hair and look at the camera.\" class=\"wp-image-11894972\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Mariah Cativo (left) and Lucy Molina pause for a portrait as they walk along 24th Street in San Francisco’s Mission District during a Día de los Muertos celebration on Nov. 2, 2021. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Healdsburg Día de los Muertos Celebration\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Oct. 25\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">City officials and local nonprofit Corazón Healdsburg will host a Día de los Muertos celebration in the city’s main plaza from noon to 6 p.m. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Families are welcome to bring photos of loved ones to add to the communal ofrenda. There will be live music, a car show, dance performances and craft activities for kids throughout the day.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos at Lawrence Hall of Science \u003c/h2>\n\n\n\n\u003cp class=\"wp-block-paragraph\">\u003cstrong>\u003cem>Oct. 25 and Oct. 31 \u003c/em>\u003c/strong>\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Lawrence Hall of Science in Berkeley \u003ca href=\"https://lawrencehallofscience.org/events/dia-de-los-muertos-community-celebration/\">will host two workshops\u003c/a> in English and Spanish to create a community ofrenda that will be displayed at the Fruitvale Día de los Muertos Festival in Oakland. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The workshops will be led by Lidia Ruelo-Salazar, a healer and culture keeper, and her sibling, Erick Salazar, an artist. The first workshop, from 1-3 p.m. on Oct. 25, will focus on the tradition of cartonería (papier-mâché) and the art of making alebrijes, mythical animals. The second workshop, on Oct. 31, will teach participants how to make calaveras (skulls) using seeds, soil, and natural materials. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Tickets are $27 for ages 3 and older. Children under age 2 are free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Luna Mexicana at the Oakland Ballet\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Performances on Oct. 30 and Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year sees the Oakland Ballet celebrating the 10th anniversary of its \u003ca href=\"https://oaklandballet.org/performances-events/luna-mexicana/\">Luna Mexicana\u003c/a> production, which brings different Mexican folklórico traditions onstage with contemporary dance. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Performances are family-friendly and are advertised as “ideal for ages 7 and up.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Tickets for the \u003ca href=\"https://www.ticketmaster.com/oakland-ballet-luna-mexicana-oakland-california-10-30-2026/event/1C0064F9420695A3\">Oct. 30\u003c/a> and \u003ca href=\"https://www.ticketmaster.com/oakland-ballet-luna-mexicana-oakland-california-11-01-2026/event/1C0064F94275961E\">Nov. 1\u003c/a> performances are already available on Ticketmaster and prices can range from $35 to $100.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38.jpg\" alt=\"\" class=\"wp-image-12063629\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Xol Venegas wears handmade butterfly gloves to the Oakland Día de los Muertos Festival in Fruitvale on Sunday, Oct. 29, 2023. Día de los Muertos is her favorite holiday. “It’s about that nobody gets forgotten in the end. That everybody feels a sense of community,” she said. (Estefany Gonzalez for KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Avenue of the Altars in San José’s Mexican Heritage Plaza\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Oct. 31\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Located on the corner of Alum Rock Avenue and King Road, the Mexican Heritage Plaza is one of the most important gathering spots for East San José’s Latino community. This year, the venue celebrates the \u003ca href=\"https://mhplaza.org/allevents/avenida26\">10th annual Avenida de Altares\u003c/a>.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">According to event organizers, folks are welcome to “explore a community altar gallery, participate in hands-on art activities for all ages, browse an artisanal vendor market, and experience colorful face painting.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission and starts at 5:30 p.m.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Oakland Día de los Muertos Festival\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">In terms of attendance — and sheer scale of production — this is by far the biggest celebration for Día de los Muertos in the Bay Area. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">On Sunday, Nov. 1, nine blocks along International Boulevard in the city’s Fruitvale neighborhood will fill up with giant ofrendas created by local artists, live music stages and dozens of booths from community groups and local artists.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7.jpg\" alt=\"\" class=\"wp-image-12063628\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Danza Azteca performs a traditional Aztec ceremony at Oakland Día de los Muertos Festival in Fruitvale on Oct. 29, 2023. (Estefany Gonzalez for KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Someone making their first-ever appearance at the celebration is the towering 34-foot sculpture of \u003ca href=\"https://www.kqed.org/news/12102579/a-giant-la-catrina-sculpture-sends-a-defiant-message-from-oaklands-latinx-community\">La Catrina\u003c/a>, an elegant female skull figure that serves as a symbol for the dead coming into the world of the living. The piece was brought in by the nonprofit Unity Council, which leads organizing efforts for the Oakland event.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This is a high-energy event, so expect to hear live banda music for hours and lowriders bouncing through the streets. And for the first time, the Oakland Roots and Soul will be hosting street soccer games along 39th Avenue.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de Muertos Celebration at La Peña Cultural Center in Berkeley\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">La Peña is one of the longest-running spaces dedicated to Latin American and Caribbean culture in the Bay Area, and this year’s \u003ca href=\"https://lapena.org/event/dia-de-muertos-celebracion-ceremony-ofrenda-son-jarocho-food/\">Day of the Dead celebration\u003c/a> will give families plenty of opportunities to be creative together.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Programming starts at 5:30 p.m. with a bilingual storytime, then moves outdoors for a \u003ca href=\"https://aktalakota.stjo.org/lakota-culture/native-american-four-directions/\">Four Directions ceremony\u003c/a> that will then lead to guests building an ofrenda together. Guests are accordingly encouraged to bring photos and mementos of loved ones. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut.jpg\" alt=\"\" class=\"wp-image-11784506\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Altar for Día de los Muertos. (Adriana Morga/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The night will end with a jam session open to the community and a son jarocho concert — music emblematic of the Mexican state of Veracruz.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Admission is free, and there will be food and drinks available for purchase.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Tenderloin Street Fair’s Día de Muertos Celebration\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">San Francisco’s Tenderloin district is throwing a free family street fair from 2 p.m. to 8 p.m. for Día de los Muertos, featuring a full lineup of live music from all over Latin America: rock with Soucano, salsa with Agua Pura, psychedelic Peruvian cumbia with Combo Tezeta and Mexican música regional with Banda La Tóxica.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">There’ll also be lucha libre matches, a kids zone and loteria. Tickets are free, but you can \u003ca href=\"https://www.eventbrite.com/e/tenderloin-street-fair-presents-dia-de-muertos-celebration-2026-tickets-2002305378287\">RSVP a spot now\u003c/a>.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2500\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba.jpg\" alt=\"\" class=\"wp-image-12105590\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba-160x200.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba-1229x1536.jpg 1229w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba-1638x2048.jpg 1638w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A poster for Tenderloin Street Fair’s Día de Muertos Celebration.\u003cbr> (Courtesy of Tenderloin Street Fair)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos at the Children’s Discovery Museum of San José\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The Children’s Discovery Museum in downtown San José will host a family-friendly \u003ca href=\"https://www.cdm.org/event/dia-de-los-muertos/\">Día de los Muertos event\u003c/a> from 10 a.m. to 2 p.m. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">There’ll be storytelling for children, sand painting, performances by Aztec dancers, and the Chicano theater group Teatro Familia Aztlán will lead a short procession that stops at different installations in the museum, including its 14,000-year-old mammoth skeleton.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Tickets are $22 for both adults and children. Seniors pay $20 for entrance and infants get in for free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de Muertos celebration in Concord\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Local officials will \u003ca href=\"https://www.facebook.com/jpablobenavente/posts/pfbid0PPbXuAJw1fKaak2R8nY9KB1mF7HwuzvYQgMwpMQxMAj4HNbSnP4QCCGM1mevsRXUl\">host a gathering\u003c/a> at Concord’s Pacheco Square from 12:30 p.m. to 3:30 p.m. that will feature live mariachi music and “free tacos for the community.” Residents are invited to bring photos of their loved ones for a community ofrenda.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos in Santa Rosa\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1 and Monday, Nov. 2\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This two-day celebration in Santa Rosa’s Old Courthouse Square brings together artists and performers from all over the North Bay, including the Tri County Pomo Dancers, traditional \u003ca href=\"https://www.kqed.org/news/11987673/carnaval-putleco-brings-a-oaxacan-festival-of-colors-to-the-bay-area\">Oaxacan tiliches\u003c/a> and giant dancing \u003ca href=\"https://www.youtube.com/watch?v=7Q8FfWIFdF4\">mojigangas\u003c/a>. Organizers have scheduled a tianguis — or street market — featuring dozens of local businesses for Sunday and have invited schools from across the region to set up field trips to visit the celebration on Monday. There’ll be live music and food for sale on both days.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">The Marigold Project’s Day of the Dead Festival of Altars in San Francisco\u003c/h2>\n\n\n\n\n\n\u003cp class=\"wp-block-paragraph\">\u003cstrong>\u003cem>Monday, Nov. 2\u003c/em>\u003c/strong>\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">For more than 30 years, families have gathered in San Francisco’s Potrero Del Sol Park to install intricately decorated large-scale ofrendas. While honoring loved ones, many of these have also tackled larger political and social questions — like the federal government’s \u003ca href=\"https://www.kqed.org/immigration\">immigration\u003c/a> policy or Israel’s 2023 war on Gaza. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year’s theme is “Familia: Entre raices y el Cielo,” which translates to “Family: between roots and heaven.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Event organizers ask visitors to reflect on family as “a living ecosystem” and point to the many families around the world that “continue to experience displacement, separation, and violence.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Altar building will begin at 10 a.m., and a sunset ceremony and land blessing is scheduled for 5 p.m. At 8.p.m. there’ll be a performance by the Mission District-based band La Gente SF, \u003ca href=\"https://www.kqed.org/arts/13984468/best-concerts-2025-bay-area-live-music\">known for\u003c/a> blending cumbia, reggae, salsa and hip-hop.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Day of the Dead Ritual Procession in San Francisco\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Monday, Nov. 2\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Organized by the Comité de Rescate Cultural (the Culture Rescue Committee), San Francisco’s 45th annual Día de los Muertos procession brings together hundreds of musicians, artists and culture keepers. And this year’s theme is “Nuestros muertos no se venden” — “Our dead are not for sale.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The procession will first gather at Bryant and 22nd Street at 7 p.m., then move over to 24th Street in the direction of Mission Street.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Thousands of families gather on the sidewalk to watch the procession, with many— both kids and adults — in skull face paint. If you don’t know how to paint a skull, don’t worry — you can easily find a makeup artist walking around that can help you out, along with food vendors and musicians set up on each corner.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\">\u003cdiv class=\"wp-block-embed__wrapper\">\nhttps://www.instagram.com/p/DeA47X9KwP9/\n\u003c/div>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">In previous years, the Mission District has hosted other public gatherings for Día de los Muertos, including an arts exhibition at the Mission Cultural Center for Latino Arts.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Last January, however, this space \u003ca href=\"https://www.kqed.org/news/12071507/financial-crisis-forces-sfs-mission-cultural-center-for-latino-arts-to-close\">shut down\u003c/a> due to major financial pressures, taking away a historic venue for Day of the Dead celebrations in the neighborhood.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos at the San Francisco Symphony\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Nov. 7\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The city’s premier symphony orchestra will perform music from across Latin America with José Luis Gómez, music director of the Tucson Symphony Orchestra, as conductor. The culture of the Mexican state of Tlaxcala will be in the spotlight this year, with performances from salterio players David Hernández Pozos and Claudio Israel Vázquez, along with traditional dancers from Redwood City’s \u003ca href=\"https://casacirculocultural.org/\">Casa Círculo Cultural\u003c/a>.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">And if you get to the Symphony before the performance starts, you’ll have the chance to walk around the lobby to see interactive altars and plenty of catrinas.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">\u003ca href=\"https://www.sfsymphony.org/Buy-Tickets/2026-27/Dia-de-los-Muertos\">Seat prices\u003c/a> depend on location and can range between $35 and $180.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"A person wears an elaborate headdress, face paint and purple, ribboned dress as they dance in the streets.\" class=\"wp-image-11894971\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Daniela Zurita walks during Día de los Muertos in San Francisco on Nov. 2, 2021, in memory of her mother who passed away in August due to COVID-19. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Redwood City’s Día de los Muertos Celebration\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 8\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year, the biggest \u003ca href=\"https://casacirculocultural.org/adult-initiative/dia-de-los-muertos/\">Día de los Muertos celebration in San Mateo County\u003c/a> will take place a week after most events in the region. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Dance and music performances will fill Redwood City’s Courthouse Square from 3 p.m. to 8:30 p.m. Families will also have the chance to learn how to make sugar skulls, get catrina face painting and join the ritual procession.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year’s celebration will also feature a competition for the best ofrenda mounted on a car — “Recuerdos sobre ruedas or “memories on wheels.” According to organizers, entries should honor the memory of children who have passed away and “should reflect tenderness, innocence, and the love families hold for the little ones who left too soon.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Día de los Muertos is almost here. And in the coming days, families across the \u003ca href=\"https://www.kqed.org/news/tag/bay-area\">Bay Area\u003c/a> will transform a corner of their home into \u003ca href=\"https://www.kqed.org/news/tag/dia-de-los-muertos\">an ofrenda\u003c/a> — colorful handmade altars honoring loved ones who have passed away. Photos and mementos are placed alongside candles, sugar skulls, cempasúchil (marigolds) and the departed’s favorite food and drinks.\u003c/p>\n",
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"\n\u003cp>Día de los Muertos is almost here. And in the coming days, families across the \u003ca href=\"https://www.kqed.org/news/tag/bay-area\">Bay Area\u003c/a> will transform a corner of their home into \u003ca href=\"https://www.kqed.org/news/tag/dia-de-los-muertos\">an ofrenda\u003c/a> — colorful handmade altars honoring loved ones who have passed away. Photos and mementos are placed alongside candles, sugar skulls, cempasúchil (marigolds) and the departed’s favorite food and drinks.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Traditionally celebrated on Nov. 1 and 2, Día de los Muertos is when the living pause from their daily routine and remember the dead.\u003c/p>\n",
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"\n\u003cp>Traditionally celebrated on Nov. 1 and 2, Día de los Muertos is when the living pause from their daily routine and remember the dead.\u003c/p>\n"
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"innerHTML": "\n\u003cp>For centuries, families in Mexico and several other Latin American countries — where it’s also known \u003ca href=\"https://www.npr.org/sections/thesalt/2016/11/02/500105108/bread-babies-and-purple-drink-ecuador-s-spin-on-day-of-the-deceased\">as Día de los Difuntos\u003c/a> — have also used this time of year to reunite with relatives and friends. Celebrating the dead can be done in both the privacy of one’s home and in community \u003ca href=\"https://www.kqed.org/news/11894929/to-also-celebrate-the-living-dia-de-los-muertos-returns-to-the-mission\">out in the streets\u003c/a>, with music, dance and art.\u003c/p>\n",
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"\n\u003cp>For centuries, families in Mexico and several other Latin American countries — where it’s also known \u003ca href=\"https://www.npr.org/sections/thesalt/2016/11/02/500105108/bread-babies-and-purple-drink-ecuador-s-spin-on-day-of-the-deceased\">as Día de los Difuntos\u003c/a> — have also used this time of year to reunite with relatives and friends. Celebrating the dead can be done in both the privacy of one’s home and in community \u003ca href=\"https://www.kqed.org/news/11894929/to-also-celebrate-the-living-dia-de-los-muertos-returns-to-the-mission\">out in the streets\u003c/a>, with music, dance and art.\u003c/p>\n"
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"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-1536x1025.jpg 1536w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg\" alt=\"\" class=\"wp-image-12102437\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-1536x1025.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">A mariachi group performs at the Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026.\u003ccite class=\"wp-inline-image-credit\"> (Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg\" alt=\"\" class=\"wp-image-12102437\"/>\u003cfigcaption class=\"wp-element-caption\">A mariachi group performs at the Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026.\u003ccite class=\"wp-inline-image-credit\"> (Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Thanks to the Bay Area’s large Latino diaspora, there are multiple public Día de los Muertos events held across the region that are family-friendly and open to all — including those who are just starting to learn more about this tradition.\u003c/p>\n",
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"\n\u003cp>Thanks to the Bay Area’s large Latino diaspora, there are multiple public Día de los Muertos events held across the region that are family-friendly and open to all — including those who are just starting to learn more about this tradition.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Keep in mind that some events are high-energy celebrations with spaces for dancing and socializing, while others are more solemn occasions that include traditional blessings and spoken word.\u003c/p>\n",
"innerContent": [
"\n\u003cp>Keep in mind that some events are high-energy celebrations with spaces for dancing and socializing, while others are more solemn occasions that include traditional blessings and spoken word.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Another thing to note: This year, because Nov. 1 and 2 fall on Sunday and Monday respectively, you’ll also find many organizers have scheduled their Día de los Muertos events a few days before (or after) the traditionally observed dates, with events running from this week through Nov. 8.\u003c/p>\n",
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"\n\u003cp>Another thing to note: This year, because Nov. 1 and 2 fall on Sunday and Monday respectively, you’ll also find many organizers have scheduled their Día de los Muertos events a few days before (or after) the traditionally observed dates, with events running from this week through Nov. 8.\u003c/p>\n"
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"attrs": {
"text": "Día De Los Muertos NightLife Celebration at the Academy of Sciences",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">Día De Los Muertos NightLife Celebration at the Academy of Sciences\u003c/h2>\n",
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"text": "Thursday, Oct. 22"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Thursday, Oct. 22\u003c/em>\u003c/h3>\n",
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"innerHTML": "\n\u003cp>Each month, the California Academy of Sciences hosts 21+ nighttime gatherings where adults can enjoy the museum with live music, drinks and performances. This month’s \u003ca href=\"https://www.calacademy.org/nightlife/nightlife-d%C3%ADa-de-los-muertos\">NightLife event\u003c/a> is in collaboration \u003ca href=\"https://www.kqed.org/news/12085109/carnaval-brings-colorful-costumes-and-latin-dancing-to-san-franciscos-mission-district\">with Carnaval San Francisco\u003c/a> and will showcase different Día de los Muertos traditions from the Mexican state of Michoacán.\u003c/p>\n",
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"\n\u003cp>Each month, the California Academy of Sciences hosts 21+ nighttime gatherings where adults can enjoy the museum with live music, drinks and performances. This month’s \u003ca href=\"https://www.calacademy.org/nightlife/nightlife-d%C3%ADa-de-los-muertos\">NightLife event\u003c/a> is in collaboration \u003ca href=\"https://www.kqed.org/news/12085109/carnaval-brings-colorful-costumes-and-latin-dancing-to-san-franciscos-mission-district\">with Carnaval San Francisco\u003c/a> and will showcase different Día de los Muertos traditions from the Mexican state of Michoacán.\u003c/p>\n"
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"innerHTML": "\n\u003cp>This occasion will also honor \u003ca href=\"https://www.kqed.org/arts/13985440/claude-albino-alligator-memorial-golden-gate-park-san-francisco\">Claude, the albino alligator\u003c/a> that lived at the Academy of Sciences since 2008 and became a local icon before dying last December at the age of 30. Sacramento-based artist Carolina Argote will unveil a sculpture of Claude in the incredibly colorful and intricate style of \u003ca href=\"https://www.pbs.org/newshour/show/tour-of-giant-brightly-colored-creatures-celebrates-artistic-heritage-of-oaxaca\">alebrijes\u003c/a>.\u003c/p>\n",
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"\n\u003cp>This occasion will also honor \u003ca href=\"https://www.kqed.org/arts/13985440/claude-albino-alligator-memorial-golden-gate-park-san-francisco\">Claude, the albino alligator\u003c/a> that lived at the Academy of Sciences since 2008 and became a local icon before dying last December at the age of 30. Sacramento-based artist Carolina Argote will unveil a sculpture of Claude in the incredibly colorful and intricate style of \u003ca href=\"https://www.pbs.org/newshour/show/tour-of-giant-brightly-colored-creatures-celebrates-artistic-heritage-of-oaxaca\">alebrijes\u003c/a>.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut.jpg\" alt=\"\" class=\"wp-image-11784189\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1200x900.jpg 1200w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1832x1374.jpg 1832w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1376x1032.jpg 1376w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1044x783.jpg 1044w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-632x474.jpg 632w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-536x402.jpg 536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">A traditional Mexican altar for El Día de los Muertos celebration.\u003ccite class=\"wp-inline-image-credit\"> (Tiffany Camhi/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut.jpg\" alt=\"\" class=\"wp-image-11784189\"/>\u003cfigcaption class=\"wp-element-caption\">A traditional Mexican altar for El Día de los Muertos celebration.\u003ccite class=\"wp-inline-image-credit\"> (Tiffany Camhi/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>And if you’re feeling like dancing, the Bay Area’s own \u003ca href=\"https://www.kqed.org/arts/11835183/meet-the-latina-dj-crews-fighting-cultural-erasure-one-45-at-a-time\">Chulita Vinyl Club\u003c/a> — a collective of Latina DJs who work to preserve the region’s old-school cumbia scene — will be laying tracks in the Academy’s East Garden.\u003c/p>\n",
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"\n\u003cp>And if you’re feeling like dancing, the Bay Area’s own \u003ca href=\"https://www.kqed.org/arts/11835183/meet-the-latina-dj-crews-fighting-cultural-erasure-one-45-at-a-time\">Chulita Vinyl Club\u003c/a> — a collective of Latina DJs who work to preserve the region’s old-school cumbia scene — will be laying tracks in the Academy’s East Garden.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Full-priced tickets are $26 and EBT cardholders pay $5.\u003c/p>\n",
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"\n\u003cp>Full-priced tickets are $26 and EBT cardholders pay $5.\u003c/p>\n"
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"attrs": {
"text": "‘In Their Name: Día de Los Muertos 2026’ exhibition at SOMArts Cultural Center",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">‘In Their Name: Día de Los Muertos 2026’ exhibition at SOMArts Cultural Center\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">‘In Their Name: Día de Los Muertos 2026’ exhibition at SOMArts Cultural Center\u003c/h2>\n"
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"text": "Opening ceremony on Friday, Oct. 23; exhibition on display through Nov. 20"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Opening ceremony on Friday, Oct. 23; exhibition on display through Nov. 20\u003c/em>\u003c/h3>\n",
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"\n\u003ch3 class=\"wp-block-heading\">\u003cem>Opening ceremony on Friday, Oct. 23; exhibition on display through Nov. 20\u003c/em>\u003c/h3>\n"
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"innerHTML": "\n\u003cp>Curated by Bridgètt Rex and Mission District-raised Rio Yañez, this exhibit celebrates the Mexican traditions of Día de los Muertos “while welcoming cultures around the globe to honor the dead together in solidarity.”\u003c/p>\n",
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"\n\u003cp>Curated by Bridgètt Rex and Mission District-raised Rio Yañez, this exhibit celebrates the Mexican traditions of Día de los Muertos “while welcoming cultures around the globe to honor the dead together in solidarity.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>Dozens of artists have \u003ca href=\"https://somarts.org/intheirname-press/\">been invited\u003c/a> to create their own altars dedicated to loved ones who have died. This year’s exhibit is dedicated to Oakland-based florist and educator \u003ca href=\"https://evergreenfuneralservice.com/obituaries/latosha-stimage\">Latosha “Tosha” Stimage\u003c/a>, who passed away earlier this year. \u003c/p>\n",
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"\n\u003cp>Dozens of artists have \u003ca href=\"https://somarts.org/intheirname-press/\">been invited\u003c/a> to create their own altars dedicated to loved ones who have died. This year’s exhibit is dedicated to Oakland-based florist and educator \u003ca href=\"https://evergreenfuneralservice.com/obituaries/latosha-stimage\">Latosha “Tosha” Stimage\u003c/a>, who passed away earlier this year. \u003c/p>\n"
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"alt": "A collage of photos with pink, green, and yellow paper flowers stands next a small mortar that carries burning sage. A few candles are nearby.",
"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"A collage of photos with pink, green, and yellow paper flowers stands next a small mortar that carries burning sage. A few candles are nearby.\" class=\"wp-image-11894973\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">An altar made by the Young Women’s Freedom Center for people lost to police brutality and gender violence as well as people who passed through the program, at a Día de los Muertos celebration in San Francisco’s Mission District on Nov. 2, 2021.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"A collage of photos with pink, green, and yellow paper flowers stands next a small mortar that carries burning sage. A few candles are nearby.\" class=\"wp-image-11894973\"/>\u003cfigcaption class=\"wp-element-caption\">An altar made by the Young Women’s Freedom Center for people lost to police brutality and gender violence as well as people who passed through the program, at a Día de los Muertos celebration in San Francisco’s Mission District on Nov. 2, 2021.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>The opening reception on Oct. 23 from 6 p.m. to 9 p.m. will feature an artists’ market and a musical performance by Las Hijas de la Madre.\u003c/p>\n",
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"\n\u003cp>The opening reception on Oct. 23 from 6 p.m. to 9 p.m. will feature an artists’ market and a musical performance by Las Hijas de la Madre.\u003c/p>\n"
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"innerHTML": "\n\u003cp>A general admission ticket is $15, but those 16 years old and under get in free.\u003c/p>\n",
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"\n\u003cp>A general admission ticket is $15, but those 16 years old and under get in free.\u003c/p>\n"
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"attrs": {
"text": "Día de los Muertos in Half Moon Bay hosted by ALAS",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos in Half Moon Bay hosted by ALAS\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos in Half Moon Bay hosted by ALAS\u003c/h2>\n"
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"attrs": {
"level": 3,
"text": "Saturday, Oct. 24"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Oct. 24\u003c/em>\u003c/h3>\n",
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"\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Oct. 24\u003c/em>\u003c/h3>\n"
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"innerHTML": "\n\u003cp>ALAS stands for Ayudando Latinos A Soñar, or “Helping Latinos Dream,” and the nonprofit will host a \u003ca href=\"https://www.alasdreams.com/events-1/alas-dia-de-los-muertos-catrinas-calabazas-y-cumbia-1\">Day of the Dead celebration\u003c/a> at its office on 507 Purissima Street. \u003c/p>\n",
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"\n\u003cp>ALAS stands for Ayudando Latinos A Soñar, or “Helping Latinos Dream,” and the nonprofit will host a \u003ca href=\"https://www.alasdreams.com/events-1/alas-dia-de-los-muertos-catrinas-calabazas-y-cumbia-1\">Day of the Dead celebration\u003c/a> at its office on 507 Purissima Street. \u003c/p>\n"
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"innerHTML": "\n\u003cp>This year’s theme is “Catrinas, Calabazas y Cumbia,” paying homage to Half Moon Bay’s nickname as the \u003ca href=\"https://www.kqed.org/news/12103119/half-moon-bay-pumpkin-festival-traffic-tips-2026\">World Pumpkin Capital\u003c/a>. There will also be Aztec dancers, face painting and sugar skull decorating.\u003c/p>\n",
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"\n\u003cp>This year’s theme is “Catrinas, Calabazas y Cumbia,” paying homage to Half Moon Bay’s nickname as the \u003ca href=\"https://www.kqed.org/news/12103119/half-moon-bay-pumpkin-festival-traffic-tips-2026\">World Pumpkin Capital\u003c/a>. There will also be Aztec dancers, face painting and sugar skull decorating.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"Two people wear face paint and flowers in their hair and look at the camera.\" class=\"wp-image-11894972\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Mariah Cativo (left) and Lucy Molina pause for a portrait as they walk along 24th Street in San Francisco’s Mission District during a Día de los Muertos celebration on Nov. 2, 2021.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"text": "Healdsburg Día de los Muertos Celebration",
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"text": "Sunday, Oct. 25"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Oct. 25\u003c/em>\u003c/h3>\n",
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"innerHTML": "\n\u003cp>City officials and local nonprofit Corazón Healdsburg will host a Día de los Muertos celebration in the city’s main plaza from noon to 6 p.m. \u003c/p>\n",
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"innerHTML": "\n\u003cp>Families are welcome to bring photos of loved ones to add to the communal ofrenda. There will be live music, a car show, dance performances and craft activities for kids throughout the day.\u003c/p>\n",
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"innerHTML": "\n\u003cp>This event has free admission.\u003c/p>\n",
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"text": "Día de los Muertos at Lawrence Hall of Science ",
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"innerHTML": "\n\u003cp>\u003cstrong>\u003cem>Oct. 25 and Oct. 31 \u003c/em>\u003c/strong>\u003c/p>\n",
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"innerHTML": "\n\u003cp>Lawrence Hall of Science in Berkeley \u003ca href=\"https://lawrencehallofscience.org/events/dia-de-los-muertos-community-celebration/\">will host two workshops\u003c/a> in English and Spanish to create a community ofrenda that will be displayed at the Fruitvale Día de los Muertos Festival in Oakland. \u003c/p>\n",
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"\n\u003cp>Lawrence Hall of Science in Berkeley \u003ca href=\"https://lawrencehallofscience.org/events/dia-de-los-muertos-community-celebration/\">will host two workshops\u003c/a> in English and Spanish to create a community ofrenda that will be displayed at the Fruitvale Día de los Muertos Festival in Oakland. \u003c/p>\n"
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"innerHTML": "\n\u003cp>The workshops will be led by Lidia Ruelo-Salazar, a healer and culture keeper, and her sibling, Erick Salazar, an artist. The first workshop, from 1-3 p.m. on Oct. 25, will focus on the tradition of cartonería (papier-mâché) and the art of making alebrijes, mythical animals. The second workshop, on Oct. 31, will teach participants how to make calaveras (skulls) using seeds, soil, and natural materials. \u003c/p>\n",
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"\n\u003cp>The workshops will be led by Lidia Ruelo-Salazar, a healer and culture keeper, and her sibling, Erick Salazar, an artist. The first workshop, from 1-3 p.m. on Oct. 25, will focus on the tradition of cartonería (papier-mâché) and the art of making alebrijes, mythical animals. The second workshop, on Oct. 31, will teach participants how to make calaveras (skulls) using seeds, soil, and natural materials. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Tickets are $27 for ages 3 and older. Children under age 2 are free.\u003c/p>\n",
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"attrs": {
"text": "Luna Mexicana at the Oakland Ballet",
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"text": "Performances on Oct. 30 and Nov. 1"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Performances on Oct. 30 and Nov. 1\u003c/em>\u003c/h3>\n",
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"innerHTML": "\n\u003cp>This year sees the Oakland Ballet celebrating the 10th anniversary of its \u003ca href=\"https://oaklandballet.org/performances-events/luna-mexicana/\">Luna Mexicana\u003c/a> production, which brings different Mexican folklórico traditions onstage with contemporary dance. \u003c/p>\n",
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"\n\u003cp>This year sees the Oakland Ballet celebrating the 10th anniversary of its \u003ca href=\"https://oaklandballet.org/performances-events/luna-mexicana/\">Luna Mexicana\u003c/a> production, which brings different Mexican folklórico traditions onstage with contemporary dance. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Performances are family-friendly and are advertised as “ideal for ages 7 and up.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>Tickets for the \u003ca href=\"https://www.ticketmaster.com/oakland-ballet-luna-mexicana-oakland-california-10-30-2026/event/1C0064F9420695A3\">Oct. 30\u003c/a> and \u003ca href=\"https://www.ticketmaster.com/oakland-ballet-luna-mexicana-oakland-california-11-01-2026/event/1C0064F94275961E\">Nov. 1\u003c/a> performances are already available on Ticketmaster and prices can range from $35 to $100.\u003c/p>\n",
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"\n\u003cp>Tickets for the \u003ca href=\"https://www.ticketmaster.com/oakland-ballet-luna-mexicana-oakland-california-10-30-2026/event/1C0064F9420695A3\">Oct. 30\u003c/a> and \u003ca href=\"https://www.ticketmaster.com/oakland-ballet-luna-mexicana-oakland-california-11-01-2026/event/1C0064F94275961E\">Nov. 1\u003c/a> performances are already available on Ticketmaster and prices can range from $35 to $100.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38.jpg\" alt=\"\" class=\"wp-image-12063629\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Xol Venegas wears handmade butterfly gloves to the Oakland Día de los Muertos Festival in Fruitvale on Sunday, Oct. 29, 2023. Día de los Muertos is her favorite holiday. “It’s about that nobody gets forgotten in the end. That everybody feels a sense of community,” she said.\u003ccite class=\"wp-inline-image-credit\"> (Estefany Gonzalez for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38.jpg\" alt=\"\" class=\"wp-image-12063629\"/>\u003cfigcaption class=\"wp-element-caption\">Xol Venegas wears handmade butterfly gloves to the Oakland Día de los Muertos Festival in Fruitvale on Sunday, Oct. 29, 2023. Día de los Muertos is her favorite holiday. “It’s about that nobody gets forgotten in the end. That everybody feels a sense of community,” she said.\u003ccite class=\"wp-inline-image-credit\"> (Estefany Gonzalez for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"attrs": {
"text": "Avenue of the Altars in San José’s Mexican Heritage Plaza",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">Avenue of the Altars in San José’s Mexican Heritage Plaza\u003c/h2>\n",
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"text": "Saturday, Oct. 31"
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"innerHTML": "\n\u003cp>Located on the corner of Alum Rock Avenue and King Road, the Mexican Heritage Plaza is one of the most important gathering spots for East San José’s Latino community. This year, the venue celebrates the \u003ca href=\"https://mhplaza.org/allevents/avenida26\">10th annual Avenida de Altares\u003c/a>.\u003c/p>\n",
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"\n\u003cp>Located on the corner of Alum Rock Avenue and King Road, the Mexican Heritage Plaza is one of the most important gathering spots for East San José’s Latino community. This year, the venue celebrates the \u003ca href=\"https://mhplaza.org/allevents/avenida26\">10th annual Avenida de Altares\u003c/a>.\u003c/p>\n"
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"innerHTML": "\n\u003cp>According to event organizers, folks are welcome to “explore a community altar gallery, participate in hands-on art activities for all ages, browse an artisanal vendor market, and experience colorful face painting.”\u003c/p>\n",
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"\n\u003cp>According to event organizers, folks are welcome to “explore a community altar gallery, participate in hands-on art activities for all ages, browse an artisanal vendor market, and experience colorful face painting.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>This event has free admission and starts at 5:30 p.m.\u003c/p>\n",
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"\n\u003cp>This event has free admission and starts at 5:30 p.m.\u003c/p>\n"
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"attrs": {
"text": "Oakland Día de los Muertos Festival",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">Oakland Día de los Muertos Festival\u003c/h2>\n",
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"text": "Sunday, Nov. 1"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n",
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"innerHTML": "\n\u003cp>In terms of attendance — and sheer scale of production — this is by far the biggest celebration for Día de los Muertos in the Bay Area. \u003c/p>\n",
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"\n\u003cp>In terms of attendance — and sheer scale of production — this is by far the biggest celebration for Día de los Muertos in the Bay Area. \u003c/p>\n"
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"innerHTML": "\n\u003cp>On Sunday, Nov. 1, nine blocks along International Boulevard in the city’s Fruitvale neighborhood will fill up with giant ofrendas created by local artists, live music stages and dozens of booths from community groups and local artists.\u003c/p>\n",
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"\n\u003cp>On Sunday, Nov. 1, nine blocks along International Boulevard in the city’s Fruitvale neighborhood will fill up with giant ofrendas created by local artists, live music stages and dozens of booths from community groups and local artists.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7.jpg\" alt=\"\" class=\"wp-image-12063628\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Danza Azteca performs a traditional Aztec ceremony at Oakland Día de los Muertos Festival in Fruitvale on Oct. 29, 2023.\u003ccite class=\"wp-inline-image-credit\"> (Estefany Gonzalez for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7.jpg\" alt=\"\" class=\"wp-image-12063628\"/>\u003cfigcaption class=\"wp-element-caption\">Danza Azteca performs a traditional Aztec ceremony at Oakland Día de los Muertos Festival in Fruitvale on Oct. 29, 2023.\u003ccite class=\"wp-inline-image-credit\"> (Estefany Gonzalez for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Someone making their first-ever appearance at the celebration is the towering 34-foot sculpture of \u003ca href=\"https://www.kqed.org/news/12102579/a-giant-la-catrina-sculpture-sends-a-defiant-message-from-oaklands-latinx-community\">La Catrina\u003c/a>, an elegant female skull figure that serves as a symbol for the dead coming into the world of the living. The piece was brought in by the nonprofit Unity Council, which leads organizing efforts for the Oakland event.\u003c/p>\n",
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"\n\u003cp>Someone making their first-ever appearance at the celebration is the towering 34-foot sculpture of \u003ca href=\"https://www.kqed.org/news/12102579/a-giant-la-catrina-sculpture-sends-a-defiant-message-from-oaklands-latinx-community\">La Catrina\u003c/a>, an elegant female skull figure that serves as a symbol for the dead coming into the world of the living. The piece was brought in by the nonprofit Unity Council, which leads organizing efforts for the Oakland event.\u003c/p>\n"
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"innerHTML": "\n\u003cp>This is a high-energy event, so expect to hear live banda music for hours and lowriders bouncing through the streets. And for the first time, the Oakland Roots and Soul will be hosting street soccer games along 39th Avenue.\u003c/p>\n",
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"\n\u003cp>This is a high-energy event, so expect to hear live banda music for hours and lowriders bouncing through the streets. And for the first time, the Oakland Roots and Soul will be hosting street soccer games along 39th Avenue.\u003c/p>\n"
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"text": "Día de Muertos Celebration at La Peña Cultural Center in Berkeley",
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"innerHTML": "\n\u003cp>La Peña is one of the longest-running spaces dedicated to Latin American and Caribbean culture in the Bay Area, and this year’s \u003ca href=\"https://lapena.org/event/dia-de-muertos-celebracion-ceremony-ofrenda-son-jarocho-food/\">Day of the Dead celebration\u003c/a> will give families plenty of opportunities to be creative together.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Programming starts at 5:30 p.m. with a bilingual storytime, then moves outdoors for a \u003ca href=\"https://aktalakota.stjo.org/lakota-culture/native-american-four-directions/\">Four Directions ceremony\u003c/a> that will then lead to guests building an ofrenda together. Guests are accordingly encouraged to bring photos and mementos of loved ones. \u003c/p>\n",
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"\n\u003cp>Programming starts at 5:30 p.m. with a bilingual storytime, then moves outdoors for a \u003ca href=\"https://aktalakota.stjo.org/lakota-culture/native-american-four-directions/\">Four Directions ceremony\u003c/a> that will then lead to guests building an ofrenda together. Guests are accordingly encouraged to bring photos and mementos of loved ones. \u003c/p>\n"
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"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-1200x800.jpg 1200w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut.jpg\" alt=\"\" class=\"wp-image-11784506\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-1200x800.jpg 1200w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Altar for Día de los Muertos.\u003ccite class=\"wp-inline-image-credit\"> (Adriana Morga/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut.jpg\" alt=\"\" class=\"wp-image-11784506\"/>\u003cfigcaption class=\"wp-element-caption\">Altar for Día de los Muertos.\u003ccite class=\"wp-inline-image-credit\"> (Adriana Morga/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>The night will end with a jam session open to the community and a son jarocho concert — music emblematic of the Mexican state of Veracruz.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Admission is free, and there will be food and drinks available for purchase.\u003c/p>\n",
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"text": "Tenderloin Street Fair’s Día de Muertos Celebration",
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"innerHTML": "\n\u003cp>San Francisco’s Tenderloin district is throwing a free family street fair from 2 p.m. to 8 p.m. for Día de los Muertos, featuring a full lineup of live music from all over Latin America: rock with Soucano, salsa with Agua Pura, psychedelic Peruvian cumbia with Combo Tezeta and Mexican música regional with Banda La Tóxica.\u003c/p>\n",
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"\n\u003cp>San Francisco’s Tenderloin district is throwing a free family street fair from 2 p.m. to 8 p.m. for Día de los Muertos, featuring a full lineup of live music from all over Latin America: rock with Soucano, salsa with Agua Pura, psychedelic Peruvian cumbia with Combo Tezeta and Mexican música regional with Banda La Tóxica.\u003c/p>\n"
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"innerHTML": "\n\u003cp>There’ll also be lucha libre matches, a kids zone and loteria. Tickets are free, but you can \u003ca href=\"https://www.eventbrite.com/e/tenderloin-street-fair-presents-dia-de-muertos-celebration-2026-tickets-2002305378287\">RSVP a spot now\u003c/a>.\u003c/p>\n",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba.jpg\" alt=\"\" class=\"wp-image-12105590\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba-160x200.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba-1229x1536.jpg 1229w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba-1638x2048.jpg 1638w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">A poster for Tenderloin Street Fair’s Día de Muertos Celebration.\u003cbr>\u003ccite class=\"wp-inline-image-credit\"> (Courtesy of Tenderloin Street Fair)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"text": "Día de los Muertos at the Children’s Discovery Museum of San José",
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"innerHTML": "\n\u003cp>The Children’s Discovery Museum in downtown San José will host a family-friendly \u003ca href=\"https://www.cdm.org/event/dia-de-los-muertos/\">Día de los Muertos event\u003c/a> from 10 a.m. to 2 p.m. \u003c/p>\n",
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"\n\u003cp>The Children’s Discovery Museum in downtown San José will host a family-friendly \u003ca href=\"https://www.cdm.org/event/dia-de-los-muertos/\">Día de los Muertos event\u003c/a> from 10 a.m. to 2 p.m. \u003c/p>\n"
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"innerHTML": "\n\u003cp>There’ll be storytelling for children, sand painting, performances by Aztec dancers, and the Chicano theater group Teatro Familia Aztlán will lead a short procession that stops at different installations in the museum, including its 14,000-year-old mammoth skeleton.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Tickets are $22 for both adults and children. Seniors pay $20 for entrance and infants get in for free.\u003c/p>\n",
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"text": "Día de Muertos celebration in Concord",
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"innerHTML": "\n\u003cp>Local officials will \u003ca href=\"https://www.facebook.com/jpablobenavente/posts/pfbid0PPbXuAJw1fKaak2R8nY9KB1mF7HwuzvYQgMwpMQxMAj4HNbSnP4QCCGM1mevsRXUl\">host a gathering\u003c/a> at Concord’s Pacheco Square from 12:30 p.m. to 3:30 p.m. that will feature live mariachi music and “free tacos for the community.” Residents are invited to bring photos of their loved ones for a community ofrenda.\u003c/p>\n",
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"\n\u003cp>Local officials will \u003ca href=\"https://www.facebook.com/jpablobenavente/posts/pfbid0PPbXuAJw1fKaak2R8nY9KB1mF7HwuzvYQgMwpMQxMAj4HNbSnP4QCCGM1mevsRXUl\">host a gathering\u003c/a> at Concord’s Pacheco Square from 12:30 p.m. to 3:30 p.m. that will feature live mariachi music and “free tacos for the community.” Residents are invited to bring photos of their loved ones for a community ofrenda.\u003c/p>\n"
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"text": "Día de los Muertos in Santa Rosa",
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1 and Monday, Nov. 2\u003c/em>\u003c/h3>\n",
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"innerHTML": "\n\u003cp>This two-day celebration in Santa Rosa’s Old Courthouse Square brings together artists and performers from all over the North Bay, including the Tri County Pomo Dancers, traditional \u003ca href=\"https://www.kqed.org/news/11987673/carnaval-putleco-brings-a-oaxacan-festival-of-colors-to-the-bay-area\">Oaxacan tiliches\u003c/a> and giant dancing \u003ca href=\"https://www.youtube.com/watch?v=7Q8FfWIFdF4\">mojigangas\u003c/a>. Organizers have scheduled a tianguis — or street market — featuring dozens of local businesses for Sunday and have invited schools from across the region to set up field trips to visit the celebration on Monday. There’ll be live music and food for sale on both days.\u003c/p>\n",
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"\n\u003cp>This two-day celebration in Santa Rosa’s Old Courthouse Square brings together artists and performers from all over the North Bay, including the Tri County Pomo Dancers, traditional \u003ca href=\"https://www.kqed.org/news/11987673/carnaval-putleco-brings-a-oaxacan-festival-of-colors-to-the-bay-area\">Oaxacan tiliches\u003c/a> and giant dancing \u003ca href=\"https://www.youtube.com/watch?v=7Q8FfWIFdF4\">mojigangas\u003c/a>. Organizers have scheduled a tianguis — or street market — featuring dozens of local businesses for Sunday and have invited schools from across the region to set up field trips to visit the celebration on Monday. There’ll be live music and food for sale on both days.\u003c/p>\n"
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"text": "The Marigold Project’s Day of the Dead Festival of Altars in San Francisco",
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"innerHTML": "\n\u003cp>\u003cstrong>\u003cem>Monday, Nov. 2\u003c/em>\u003c/strong>\u003c/p>\n",
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"innerHTML": "\n\u003cp>For more than 30 years, families have gathered in San Francisco’s Potrero Del Sol Park to install intricately decorated large-scale ofrendas. While honoring loved ones, many of these have also tackled larger political and social questions — like the federal government’s \u003ca href=\"https://www.kqed.org/immigration\">immigration\u003c/a> policy or Israel’s 2023 war on Gaza. \u003c/p>\n",
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"\n\u003cp>For more than 30 years, families have gathered in San Francisco’s Potrero Del Sol Park to install intricately decorated large-scale ofrendas. While honoring loved ones, many of these have also tackled larger political and social questions — like the federal government’s \u003ca href=\"https://www.kqed.org/immigration\">immigration\u003c/a> policy or Israel’s 2023 war on Gaza. \u003c/p>\n"
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"innerHTML": "\n\u003cp>This year’s theme is “Familia: Entre raices y el Cielo,” which translates to “Family: between roots and heaven.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>Event organizers ask visitors to reflect on family as “a living ecosystem” and point to the many families around the world that “continue to experience displacement, separation, and violence.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>Altar building will begin at 10 a.m., and a sunset ceremony and land blessing is scheduled for 5 p.m. At 8.p.m. there’ll be a performance by the Mission District-based band La Gente SF, \u003ca href=\"https://www.kqed.org/arts/13984468/best-concerts-2025-bay-area-live-music\">known for\u003c/a> blending cumbia, reggae, salsa and hip-hop.\u003c/p>\n",
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"text": "Day of the Dead Ritual Procession in San Francisco",
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"innerHTML": "\n\u003cp>Organized by the Comité de Rescate Cultural (the Culture Rescue Committee), San Francisco’s 45th annual Día de los Muertos procession brings together hundreds of musicians, artists and culture keepers. And this year’s theme is “Nuestros muertos no se venden” — “Our dead are not for sale.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>The procession will first gather at Bryant and 22nd Street at 7 p.m., then move over to 24th Street in the direction of Mission Street.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Thousands of families gather on the sidewalk to watch the procession, with many— both kids and adults — in skull face paint. If you don’t know how to paint a skull, don’t worry — you can easily find a makeup artist walking around that can help you out, along with food vendors and musicians set up on each corner.\u003c/p>\n",
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"innerHTML": "\n\u003cp>In previous years, the Mission District has hosted other public gatherings for Día de los Muertos, including an arts exhibition at the Mission Cultural Center for Latino Arts.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Last January, however, this space \u003ca href=\"https://www.kqed.org/news/12071507/financial-crisis-forces-sfs-mission-cultural-center-for-latino-arts-to-close\">shut down\u003c/a> due to major financial pressures, taking away a historic venue for Day of the Dead celebrations in the neighborhood.\u003c/p>\n",
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"text": "Día de los Muertos at the San Francisco Symphony",
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"text": "Saturday, Nov. 7"
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"innerHTML": "\n\u003cp>The city’s premier symphony orchestra will perform music from across Latin America with José Luis Gómez, music director of the Tucson Symphony Orchestra, as conductor. The culture of the Mexican state of Tlaxcala will be in the spotlight this year, with performances from salterio players David Hernández Pozos and Claudio Israel Vázquez, along with traditional dancers from Redwood City’s \u003ca href=\"https://casacirculocultural.org/\">Casa Círculo Cultural\u003c/a>.\u003c/p>\n",
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"\n\u003cp>The city’s premier symphony orchestra will perform music from across Latin America with José Luis Gómez, music director of the Tucson Symphony Orchestra, as conductor. The culture of the Mexican state of Tlaxcala will be in the spotlight this year, with performances from salterio players David Hernández Pozos and Claudio Israel Vázquez, along with traditional dancers from Redwood City’s \u003ca href=\"https://casacirculocultural.org/\">Casa Círculo Cultural\u003c/a>.\u003c/p>\n"
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"innerHTML": "\n\u003cp>And if you get to the Symphony before the performance starts, you’ll have the chance to walk around the lobby to see interactive altars and plenty of catrinas.\u003c/p>\n",
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"innerHTML": "\n\u003cp>\u003ca href=\"https://www.sfsymphony.org/Buy-Tickets/2026-27/Dia-de-los-Muertos\">Seat prices\u003c/a> depend on location and can range between $35 and $180.\u003c/p>\n",
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"\n\u003cp>\u003ca href=\"https://www.sfsymphony.org/Buy-Tickets/2026-27/Dia-de-los-Muertos\">Seat prices\u003c/a> depend on location and can range between $35 and $180.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"A person wears an elaborate headdress, face paint and purple, ribboned dress as they dance in the streets.\" class=\"wp-image-11894971\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Daniela Zurita walks during Día de los Muertos in San Francisco on Nov. 2, 2021, in memory of her mother who passed away in August due to COVID-19.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cp>This year, the biggest \u003ca href=\"https://casacirculocultural.org/adult-initiative/dia-de-los-muertos/\">Día de los Muertos celebration in San Mateo County\u003c/a> will take place a week after most events in the region. \u003c/p>\n",
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"innerHTML": "\n\u003cp>Dance and music performances will fill Redwood City’s Courthouse Square from 3 p.m. to 8:30 p.m. Families will also have the chance to learn how to make sugar skulls, get catrina face painting and join the ritual procession.\u003c/p>\n",
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"innerHTML": "\n\u003cp>This year’s celebration will also feature a competition for the best ofrenda mounted on a car — “Recuerdos sobre ruedas or “memories on wheels.” According to organizers, entries should honor the memory of children who have passed away and “should reflect tenderness, innocence, and the love families hold for the little ones who left too soon.”\u003c/p>\n",
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"excerpt": "No matter where you live in the region, we’ve got details on events organized by the community to honor and celebrate the dead, including both lively celebrations with music and dancing, along with more solemn gatherings.",
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"title": "Where to Celebrate Día de los Muertos Events in the Bay Area | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp class=\"wp-block-paragraph\">Día de los Muertos is almost here. And in the coming days, families across the \u003ca href=\"https://www.kqed.org/news/tag/bay-area\">Bay Area\u003c/a> will transform a corner of their home into \u003ca href=\"https://www.kqed.org/news/tag/dia-de-los-muertos\">an ofrenda\u003c/a> — colorful handmade altars honoring loved ones who have passed away. Photos and mementos are placed alongside candles, sugar skulls, cempasúchil (marigolds) and the departed’s favorite food and drinks.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Traditionally celebrated on Nov. 1 and 2, Día de los Muertos is when the living pause from their daily routine and remember the dead.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">For centuries, families in Mexico and several other Latin American countries — where it’s also known \u003ca href=\"https://www.npr.org/sections/thesalt/2016/11/02/500105108/bread-babies-and-purple-drink-ecuador-s-spin-on-day-of-the-deceased\">as Día de los Difuntos\u003c/a> — have also used this time of year to reunite with relatives and friends. Celebrating the dead can be done in both the privacy of one’s home and in community \u003ca href=\"https://www.kqed.org/news/11894929/to-also-celebrate-the-living-dia-de-los-muertos-returns-to-the-mission\">out in the streets\u003c/a>, with music, dance and art.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg\" alt=\"\" class=\"wp-image-12102437\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A mariachi group performs at the Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Thanks to the Bay Area’s large Latino diaspora, there are multiple public Día de los Muertos events held across the region that are family-friendly and open to all — including those who are just starting to learn more about this tradition.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Keep in mind that some events are high-energy celebrations with spaces for dancing and socializing, while others are more solemn occasions that include traditional blessings and spoken word.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Another thing to note: This year, because Nov. 1 and 2 fall on Sunday and Monday respectively, you’ll also find many organizers have scheduled their Día de los Muertos events a few days before (or after) the traditionally observed dates, with events running from this week through Nov. 8.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día De Los Muertos NightLife Celebration at the Academy of Sciences\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Thursday, Oct. 22\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Each month, the California Academy of Sciences hosts 21+ nighttime gatherings where adults can enjoy the museum with live music, drinks and performances. This month’s \u003ca href=\"https://www.calacademy.org/nightlife/nightlife-d%C3%ADa-de-los-muertos\">NightLife event\u003c/a> is in collaboration \u003ca href=\"https://www.kqed.org/news/12085109/carnaval-brings-colorful-costumes-and-latin-dancing-to-san-franciscos-mission-district\">with Carnaval San Francisco\u003c/a> and will showcase different Día de los Muertos traditions from the Mexican state of Michoacán.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This occasion will also honor \u003ca href=\"https://www.kqed.org/arts/13985440/claude-albino-alligator-memorial-golden-gate-park-san-francisco\">Claude, the albino alligator\u003c/a> that lived at the Academy of Sciences since 2008 and became a local icon before dying last December at the age of 30. Sacramento-based artist Carolina Argote will unveil a sculpture of Claude in the incredibly colorful and intricate style of \u003ca href=\"https://www.pbs.org/newshour/show/tour-of-giant-brightly-colored-creatures-celebrates-artistic-heritage-of-oaxaca\">alebrijes\u003c/a>.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut.jpg\" alt=\"\" class=\"wp-image-11784189\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1200x900.jpg 1200w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1832x1374.jpg 1832w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1376x1032.jpg 1376w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1044x783.jpg 1044w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-632x474.jpg 632w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-536x402.jpg 536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">A traditional Mexican altar for El Día de los Muertos celebration. (Tiffany Camhi/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">And if you’re feeling like dancing, the Bay Area’s own \u003ca href=\"https://www.kqed.org/arts/11835183/meet-the-latina-dj-crews-fighting-cultural-erasure-one-45-at-a-time\">Chulita Vinyl Club\u003c/a> — a collective of Latina DJs who work to preserve the region’s old-school cumbia scene — will be laying tracks in the Academy’s East Garden.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Full-priced tickets are $26 and EBT cardholders pay $5.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">‘In Their Name: Día de Los Muertos 2026’ exhibition at SOMArts Cultural Center\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Opening ceremony on Friday, Oct. 23; exhibition on display through Nov. 20\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Curated by Bridgètt Rex and Mission District-raised Rio Yañez, this exhibit celebrates the Mexican traditions of Día de los Muertos “while welcoming cultures around the globe to honor the dead together in solidarity.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Dozens of artists have \u003ca href=\"https://somarts.org/intheirname-press/\">been invited\u003c/a> to create their own altars dedicated to loved ones who have died. This year’s exhibit is dedicated to Oakland-based florist and educator \u003ca href=\"https://evergreenfuneralservice.com/obituaries/latosha-stimage\">Latosha “Tosha” Stimage\u003c/a>, who passed away earlier this year. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"A collage of photos with pink, green, and yellow paper flowers stands next a small mortar that carries burning sage. A few candles are nearby.\" class=\"wp-image-11894973\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">An altar made by the Young Women’s Freedom Center for people lost to police brutality and gender violence as well as people who passed through the program, at a Día de los Muertos celebration in San Francisco’s Mission District on Nov. 2, 2021. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The opening reception on Oct. 23 from 6 p.m. to 9 p.m. will feature an artists’ market and a musical performance by Las Hijas de la Madre.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">A general admission ticket is $15, but those 16 years old and under get in free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos in Half Moon Bay hosted by ALAS\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Oct. 24\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">ALAS stands for Ayudando Latinos A Soñar, or “Helping Latinos Dream,” and the nonprofit will host a \u003ca href=\"https://www.alasdreams.com/events-1/alas-dia-de-los-muertos-catrinas-calabazas-y-cumbia-1\">Day of the Dead celebration\u003c/a> at its office on 507 Purissima Street. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year’s theme is “Catrinas, Calabazas y Cumbia,” paying homage to Half Moon Bay’s nickname as the \u003ca href=\"https://www.kqed.org/news/12103119/half-moon-bay-pumpkin-festival-traffic-tips-2026\">World Pumpkin Capital\u003c/a>. There will also be Aztec dancers, face painting and sugar skull decorating.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"Two people wear face paint and flowers in their hair and look at the camera.\" class=\"wp-image-11894972\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Mariah Cativo (left) and Lucy Molina pause for a portrait as they walk along 24th Street in San Francisco’s Mission District during a Día de los Muertos celebration on Nov. 2, 2021. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Healdsburg Día de los Muertos Celebration\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Oct. 25\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">City officials and local nonprofit Corazón Healdsburg will host a Día de los Muertos celebration in the city’s main plaza from noon to 6 p.m. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Families are welcome to bring photos of loved ones to add to the communal ofrenda. There will be live music, a car show, dance performances and craft activities for kids throughout the day.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos at Lawrence Hall of Science \u003c/h2>\n\n\n\n\u003cp class=\"wp-block-paragraph\">\u003cstrong>\u003cem>Oct. 25 and Oct. 31 \u003c/em>\u003c/strong>\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Lawrence Hall of Science in Berkeley \u003ca href=\"https://lawrencehallofscience.org/events/dia-de-los-muertos-community-celebration/\">will host two workshops\u003c/a> in English and Spanish to create a community ofrenda that will be displayed at the Fruitvale Día de los Muertos Festival in Oakland. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The workshops will be led by Lidia Ruelo-Salazar, a healer and culture keeper, and her sibling, Erick Salazar, an artist. The first workshop, from 1-3 p.m. on Oct. 25, will focus on the tradition of cartonería (papier-mâché) and the art of making alebrijes, mythical animals. The second workshop, on Oct. 31, will teach participants how to make calaveras (skulls) using seeds, soil, and natural materials. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Tickets are $27 for ages 3 and older. Children under age 2 are free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Luna Mexicana at the Oakland Ballet\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Performances on Oct. 30 and Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year sees the Oakland Ballet celebrating the 10th anniversary of its \u003ca href=\"https://oaklandballet.org/performances-events/luna-mexicana/\">Luna Mexicana\u003c/a> production, which brings different Mexican folklórico traditions onstage with contemporary dance. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Performances are family-friendly and are advertised as “ideal for ages 7 and up.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Tickets for the \u003ca href=\"https://www.ticketmaster.com/oakland-ballet-luna-mexicana-oakland-california-10-30-2026/event/1C0064F9420695A3\">Oct. 30\u003c/a> and \u003ca href=\"https://www.ticketmaster.com/oakland-ballet-luna-mexicana-oakland-california-11-01-2026/event/1C0064F94275961E\">Nov. 1\u003c/a> performances are already available on Ticketmaster and prices can range from $35 to $100.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38.jpg\" alt=\"\" class=\"wp-image-12063629\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Xol Venegas wears handmade butterfly gloves to the Oakland Día de los Muertos Festival in Fruitvale on Sunday, Oct. 29, 2023. Día de los Muertos is her favorite holiday. “It’s about that nobody gets forgotten in the end. That everybody feels a sense of community,” she said. (Estefany Gonzalez for KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Avenue of the Altars in San José’s Mexican Heritage Plaza\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Oct. 31\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Located on the corner of Alum Rock Avenue and King Road, the Mexican Heritage Plaza is one of the most important gathering spots for East San José’s Latino community. This year, the venue celebrates the \u003ca href=\"https://mhplaza.org/allevents/avenida26\">10th annual Avenida de Altares\u003c/a>.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">According to event organizers, folks are welcome to “explore a community altar gallery, participate in hands-on art activities for all ages, browse an artisanal vendor market, and experience colorful face painting.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission and starts at 5:30 p.m.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Oakland Día de los Muertos Festival\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">In terms of attendance — and sheer scale of production — this is by far the biggest celebration for Día de los Muertos in the Bay Area. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">On Sunday, Nov. 1, nine blocks along International Boulevard in the city’s Fruitvale neighborhood will fill up with giant ofrendas created by local artists, live music stages and dozens of booths from community groups and local artists.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7.jpg\" alt=\"\" class=\"wp-image-12063628\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Danza Azteca performs a traditional Aztec ceremony at Oakland Día de los Muertos Festival in Fruitvale on Oct. 29, 2023. (Estefany Gonzalez for KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Someone making their first-ever appearance at the celebration is the towering 34-foot sculpture of \u003ca href=\"https://www.kqed.org/news/12102579/a-giant-la-catrina-sculpture-sends-a-defiant-message-from-oaklands-latinx-community\">La Catrina\u003c/a>, an elegant female skull figure that serves as a symbol for the dead coming into the world of the living. The piece was brought in by the nonprofit Unity Council, which leads organizing efforts for the Oakland event.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This is a high-energy event, so expect to hear live banda music for hours and lowriders bouncing through the streets. And for the first time, the Oakland Roots and Soul will be hosting street soccer games along 39th Avenue.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de Muertos Celebration at La Peña Cultural Center in Berkeley\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">La Peña is one of the longest-running spaces dedicated to Latin American and Caribbean culture in the Bay Area, and this year’s \u003ca href=\"https://lapena.org/event/dia-de-muertos-celebracion-ceremony-ofrenda-son-jarocho-food/\">Day of the Dead celebration\u003c/a> will give families plenty of opportunities to be creative together.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Programming starts at 5:30 p.m. with a bilingual storytime, then moves outdoors for a \u003ca href=\"https://aktalakota.stjo.org/lakota-culture/native-american-four-directions/\">Four Directions ceremony\u003c/a> that will then lead to guests building an ofrenda together. Guests are accordingly encouraged to bring photos and mementos of loved ones. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut.jpg\" alt=\"\" class=\"wp-image-11784506\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Altar for Día de los Muertos. (Adriana Morga/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The night will end with a jam session open to the community and a son jarocho concert — music emblematic of the Mexican state of Veracruz.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Admission is free, and there will be food and drinks available for purchase.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Tenderloin Street Fair’s Día de Muertos Celebration\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">San Francisco’s Tenderloin district is throwing a free family street fair from 2 p.m. to 8 p.m. for Día de los Muertos, featuring a full lineup of live music from all over Latin America: rock with Soucano, salsa with Agua Pura, psychedelic Peruvian cumbia with Combo Tezeta and Mexican música regional with Banda La Tóxica.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">There’ll also be lucha libre matches, a kids zone and loteria. Tickets are free, but you can \u003ca href=\"https://www.eventbrite.com/e/tenderloin-street-fair-presents-dia-de-muertos-celebration-2026-tickets-2002305378287\">RSVP a spot now\u003c/a>.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2500\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba.jpg\" alt=\"\" class=\"wp-image-12105590\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba-160x200.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba-1229x1536.jpg 1229w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba-1638x2048.jpg 1638w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A poster for Tenderloin Street Fair’s Día de Muertos Celebration.\u003cbr> (Courtesy of Tenderloin Street Fair)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos at the Children’s Discovery Museum of San José\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The Children’s Discovery Museum in downtown San José will host a family-friendly \u003ca href=\"https://www.cdm.org/event/dia-de-los-muertos/\">Día de los Muertos event\u003c/a> from 10 a.m. to 2 p.m. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">There’ll be storytelling for children, sand painting, performances by Aztec dancers, and the Chicano theater group Teatro Familia Aztlán will lead a short procession that stops at different installations in the museum, including its 14,000-year-old mammoth skeleton.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Tickets are $22 for both adults and children. Seniors pay $20 for entrance and infants get in for free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de Muertos celebration in Concord\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Local officials will \u003ca href=\"https://www.facebook.com/jpablobenavente/posts/pfbid0PPbXuAJw1fKaak2R8nY9KB1mF7HwuzvYQgMwpMQxMAj4HNbSnP4QCCGM1mevsRXUl\">host a gathering\u003c/a> at Concord’s Pacheco Square from 12:30 p.m. to 3:30 p.m. that will feature live mariachi music and “free tacos for the community.” Residents are invited to bring photos of their loved ones for a community ofrenda.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos in Santa Rosa\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1 and Monday, Nov. 2\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This two-day celebration in Santa Rosa’s Old Courthouse Square brings together artists and performers from all over the North Bay, including the Tri County Pomo Dancers, traditional \u003ca href=\"https://www.kqed.org/news/11987673/carnaval-putleco-brings-a-oaxacan-festival-of-colors-to-the-bay-area\">Oaxacan tiliches\u003c/a> and giant dancing \u003ca href=\"https://www.youtube.com/watch?v=7Q8FfWIFdF4\">mojigangas\u003c/a>. Organizers have scheduled a tianguis — or street market — featuring dozens of local businesses for Sunday and have invited schools from across the region to set up field trips to visit the celebration on Monday. There’ll be live music and food for sale on both days.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">The Marigold Project’s Day of the Dead Festival of Altars in San Francisco\u003c/h2>\n\n\n\n\n\n\u003cp class=\"wp-block-paragraph\">\u003cstrong>\u003cem>Monday, Nov. 2\u003c/em>\u003c/strong>\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">For more than 30 years, families have gathered in San Francisco’s Potrero Del Sol Park to install intricately decorated large-scale ofrendas. While honoring loved ones, many of these have also tackled larger political and social questions — like the federal government’s \u003ca href=\"https://www.kqed.org/immigration\">immigration\u003c/a> policy or Israel’s 2023 war on Gaza. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year’s theme is “Familia: Entre raices y el Cielo,” which translates to “Family: between roots and heaven.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Event organizers ask visitors to reflect on family as “a living ecosystem” and point to the many families around the world that “continue to experience displacement, separation, and violence.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Altar building will begin at 10 a.m., and a sunset ceremony and land blessing is scheduled for 5 p.m. At 8.p.m. there’ll be a performance by the Mission District-based band La Gente SF, \u003ca href=\"https://www.kqed.org/arts/13984468/best-concerts-2025-bay-area-live-music\">known for\u003c/a> blending cumbia, reggae, salsa and hip-hop.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Day of the Dead Ritual Procession in San Francisco\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Monday, Nov. 2\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Organized by the Comité de Rescate Cultural (the Culture Rescue Committee), San Francisco’s 45th annual Día de los Muertos procession brings together hundreds of musicians, artists and culture keepers. And this year’s theme is “Nuestros muertos no se venden” — “Our dead are not for sale.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The procession will first gather at Bryant and 22nd Street at 7 p.m., then move over to 24th Street in the direction of Mission Street.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Thousands of families gather on the sidewalk to watch the procession, with many— both kids and adults — in skull face paint. If you don’t know how to paint a skull, don’t worry — you can easily find a makeup artist walking around that can help you out, along with food vendors and musicians set up on each corner.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\">\u003cdiv class=\"wp-block-embed__wrapper\">\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/div>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">In previous years, the Mission District has hosted other public gatherings for Día de los Muertos, including an arts exhibition at the Mission Cultural Center for Latino Arts.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Last January, however, this space \u003ca href=\"https://www.kqed.org/news/12071507/financial-crisis-forces-sfs-mission-cultural-center-for-latino-arts-to-close\">shut down\u003c/a> due to major financial pressures, taking away a historic venue for Day of the Dead celebrations in the neighborhood.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos at the San Francisco Symphony\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Nov. 7\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The city’s premier symphony orchestra will perform music from across Latin America with José Luis Gómez, music director of the Tucson Symphony Orchestra, as conductor. The culture of the Mexican state of Tlaxcala will be in the spotlight this year, with performances from salterio players David Hernández Pozos and Claudio Israel Vázquez, along with traditional dancers from Redwood City’s \u003ca href=\"https://casacirculocultural.org/\">Casa Círculo Cultural\u003c/a>.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">And if you get to the Symphony before the performance starts, you’ll have the chance to walk around the lobby to see interactive altars and plenty of catrinas.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">\u003ca href=\"https://www.sfsymphony.org/Buy-Tickets/2026-27/Dia-de-los-Muertos\">Seat prices\u003c/a> depend on location and can range between $35 and $180.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"A person wears an elaborate headdress, face paint and purple, ribboned dress as they dance in the streets.\" class=\"wp-image-11894971\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Daniela Zurita walks during Día de los Muertos in San Francisco on Nov. 2, 2021, in memory of her mother who passed away in August due to COVID-19. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Redwood City’s Día de los Muertos Celebration\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 8\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year, the biggest \u003ca href=\"https://casacirculocultural.org/adult-initiative/dia-de-los-muertos/\">Día de los Muertos celebration in San Mateo County\u003c/a> will take place a week after most events in the region. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Dance and music performances will fill Redwood City’s Courthouse Square from 3 p.m. to 8:30 p.m. Families will also have the chance to learn how to make sugar skulls, get catrina face painting and join the ritual procession.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year’s celebration will also feature a competition for the best ofrenda mounted on a car — “Recuerdos sobre ruedas or “memories on wheels.” According to organizers, entries should honor the memory of children who have passed away and “should reflect tenderness, innocence, and the love families hold for the little ones who left too soon.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission.\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "latinos-want-more-than-a-historic-first-from-xavier-becerra",
"title": "Latinos Want More Than a Historic First From Xavier Becerra",
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"headTitle": "Latinos Want More Than a Historic First From Xavier Becerra | KQED",
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"content": "\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/tag/governor-2026\">upcoming gubernatorial election\u003c/a> in California has been characterized as “quiet” and “sleepy” because the frontrunner, \u003ca href=\"https://www.kqed.org/news/tag/xavier-becerra\">Xavier Becerra\u003c/a>, has a very high chance of winning. \u003c/p>\n\n\n\n\u003cp>But for Latines, this election is slated to be one of the most historic and monumental elections ever: The largest state in the nation with the largest Latine population is about to elect a Latino governor for the first time. Becerra’s election is a big deal. \u003c/p>\n\n\n\n\u003cp>“Having someone in this highest office signals a potential turning point, a potential watershed moment, for which the future will tell whether this is a one-time thing or whether this opens the door for many more folks,” said G. Cristina Mora, sociology professor and co-director of the Institute of Governmental Studies at the University of California, Berkeley. “The historical significance, the symbolism of it is incredibly important.” \u003c/p>\n\n\n\n\u003cp>The likelihood that Becerra will become the next governor of California comes at a time when Latines have made gains in the state’s political landscape, but also when the state faces major challenges — from standing up to President Donald Trump’s attacks, to more people struggling with the rising cost of living and increased risks of wildfires. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01.jpg\" alt=\"\" class=\"wp-image-12102304\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" />\u003cfigcaption class=\"wp-element-caption\">From left, gubernatorial candidates Xavier Becerra and Steve Hilton, during CNN’s California Gubernatorial Debate at CNN’s studio in Burbank on Sept. 30, 2026. The debate was moderated by CNN anchors Jake Tapper and Dana Bash. (Grace Widyatmadja/CNN)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>\u003ca href=\"https://en.wikipedia.org/wiki/List_of_minority_governors_and_lieutenant_governors_in_the_United_States\">In America’s history,\u003c/a> only 11 Latines have served as governor — ever. There have been three Black and Asian governors each, and women have only served as governor 44 times. Those numbers are quite paltry when considering that more than 2,300 white men have served as governor since our nation was founded. (Romualdo Pacheco served as governor of California for less than a year in 1875, but was elevated from lieutenant governor to finish out a term and was not elected.)\u003c/p>\n\n\n\n\u003cp>The 68-year-old Becerra came into the race with more than three decades of experience, serving in the California State Assembly, Congress, as California’s attorney general, and as the United States Secretary of Health and Human Services under the Biden Administration.\u003c/p>\n\n\n\n\u003cp>He highlights his upbringing as a working-class child of Mexican immigrants who forged a reputation in politics as a policy nerd, Mora said. \u003c/p>\n\n\n\n\n\n\u003cp>“Should the voters of California elect Xavier Becerra, he would be the first Latino governor in over a century — that within itself is monumental,” said Christian Arana, vice president of civic power and policy with the San Francisco-based Latino Community Foundation. \u003c/p>\n\n\n\n\u003cp>Latinos, Arana said, making up 40% of California’s population, comprise the second largest voting block in the state with nearly 9 million eligible voters — and contribute more than a trillion dollars to the state’s GDP. And, let’s not forget that half of the children in California are Latine. \u003c/p>\n\n\n\n\u003cp>“To have somebody potentially look like you and also share the experiences that you might have is pretty significant,” Arana told me. \u003c/p>\n\n\n\n\u003cp>Becerra’s ascent to frontrunner seemed unlikely before he won the June primary, beating out a crowded field of Democratic candidates. Former East Bay Rep. \u003ca href=\"https://www.kqed.org/news/tag/eric-swalwell\">Eric Swalwell\u003c/a> was considered the top contender, but he \u003ca href=\"https://www.kqed.org/news/12079624/eric-swalwell-suspends-ca-gubernatorial-campaign\">suspended his campaign\u003c/a> in April amid allegations of sexual assault. \u003c/p>\n\n\n\n\u003cp>Many of Swalwell’s supporters moved to line up behind Becerra, propelling him from a long shot into a position to make history.\u003c/p>\n\n\n\n\u003cp>“Imagine the positive impact that will have on the identities and aspirations of Latino/a kids throughout the State of California,” Hayward Mayor Mark Salinas \u003ca href=\"https://www.facebook.com/salinasforhayward/posts/the-last-mexican-american-governor-of-california-was-romualdo-pacheco-1875-he-wa/10235440316403368/\">wrote\u003c/a> in an April Facebook post. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1416\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895.jpg\" alt=\"\" class=\"wp-image-12104006\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895-160x113.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895-1536x1087.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Sen. Monique Limón listens during an informational hearing by the Senate Transportation Subcommittee on LOSSAN Rail Corridor Resiliency in San Clemente, California, on Monday, Dec. 11, 2023. LOSSAN is the Los Angeles-San Luis Obispo-San Diego rail corridor. (Paul Bersebach/MediaNews Group/Orange County Register via Getty Images)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Becerra’s rise happens at a time when three other Latines currently hold prominent roles: Monique Limón serves as the Senate President pro Tempore, Robert Rivas is speaker of the state Assembly and Alex Padilla serves as U.S. senator. \u003c/p>\n\n\n\n\u003cp>That doesn’t necessarily mean that Latinos have collectively arrived in state politics, said Sonja Díaz, a civil rights attorney, policy adviser and political expert. But it does show that we are not sitting on the sidelines.\u003c/p>\n\n\n\n\u003cp>On her Substack, “Unseen Fortitude,” Díaz wrote, “Representation matters. But representation without any accountability for doing (hacer) and delivering (cumplir) is merely symbolism. Democracies need more than symbolism, and Latino leaders are tired of being calm, quiet and told to wait.”\u003c/p>\n\n\n\n\u003cp>In the 1990s, California voters passed Proposition 187, a law that would have denied public services to undocumented immigrants.\u003c/p>\n\n\n\n\n\n\u003cp>It was ultimately ruled unconstitutional and never implemented, but that experience sparked a surge of Latino participation in politics in California, Díaz said. Still, the Democratic Party has depended on Latino voters in California without doing enough to elevate Latino candidates. \u003c/p>\n\n\n\n\u003cp>For Becerra to become the likely winner is “a historical feat because of the willful neglect of both major parties to integrate Latino candidates and Latino interest in places like California,” Díaz told me. “It is because of the infrastructure and the systemic decision-making that Latino leaders made in the ’80s and ’90s, we are where we are today. And, I think that that is huge.” \u003c/p>\n\n\n\n\u003cp>Political parties and candidates need to do a better job engaging with Latino voters, Arana said. A recent \u003ca href=\"https://latinocf.org/wp-content/uploads/2026/09/Topline-LCF-California-and-Texas-Survey-2026.pdf\">LCF survey\u003c/a> of Latino voters in California found that 40% had not been contacted by any candidate or party for the upcoming election.\u003c/p>\n\n\n\n\u003cp>At the same time, \u003ca href=\"https://www.ppic.org/publication/race-and-voting-in-california/\">Latine voters in California\u003c/a> tend to have lower turnout than other groups — 47% of Latinos are considered likely voters compared with 54% of Asian Americans, 54% of African Americans and 65% of whites, according to the Public Policy Institute of California. \u003c/p>\n\n\n\n\u003cp>Arana said many voters don’t show up at the polls because they don’t feel like their vote will make a difference or that politicians care about them. \u003c/p>\n\n\n\n\u003cp>The three experts I talked to all agreed that for Becerra to not just represent Latinos, but actually deliver results, he needs to address issues that affect Californians of all backgrounds — namely the lack of affordability and rising cost of living, but also concerns about climate change and the threat of AI eliminating jobs. \u003c/p>\n\n\n\n\u003cp>Becerra has been criticized for not making specific promises, but has talked about the need to build more housing, make healthcare more accessible, reduce homelessness, prepare for natural disasters and fight the current presidential administration that has been hostile toward California and immigrant communities. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut.jpg\" alt=\"\" class=\"wp-image-11914686\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Christian Arana, vice president of policy at the Latino Community Foundation, on Political Breakdown. (Guy Marzorati/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“There is an expectation that he is going to deliver, right? Because he’s one of us,” Arana said.\u003c/p>\n\n\n\n\u003cp>“At the end of the day, the governor of California has to operate in a system. He’s one of many actors in California. The other thing to consider is the final two years of the Trump presidency. We have yet to see what else may be coming down the pipeline.”\u003c/p>\n\n\n\n\u003cp>California governors propose a state budget, Díaz said, which is the principal way to influence policy and programs that can directly impact the cost of living and quality of life issues that many Latinos care about.\u003c/p>\n\n\n\n\u003cp>“There needs to be rebudgeting that ensures that the material conditions, the social, economic and cultural material conditions of households on the ground are improved,” she said. “There’s a myriad of things where the next governor can and will make a difference.” \u003c/p>\n",
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"innerHTML": "\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/tag/governor-2026\">upcoming gubernatorial election\u003c/a> in California has been characterized as “quiet” and “sleepy” because the frontrunner, \u003ca href=\"https://www.kqed.org/news/tag/xavier-becerra\">Xavier Becerra\u003c/a>, has a very high chance of winning. \u003c/p>\n",
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"innerHTML": "\n\u003cp>But for Latines, this election is slated to be one of the most historic and monumental elections ever: The largest state in the nation with the largest Latine population is about to elect a Latino governor for the first time. Becerra’s election is a big deal. \u003c/p>\n",
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"\n\u003cp>But for Latines, this election is slated to be one of the most historic and monumental elections ever: The largest state in the nation with the largest Latine population is about to elect a Latino governor for the first time. Becerra’s election is a big deal. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“Having someone in this highest office signals a potential turning point, a potential watershed moment, for which the future will tell whether this is a one-time thing or whether this opens the door for many more folks,” said G. Cristina Mora, sociology professor and co-director of the Institute of Governmental Studies at the University of California, Berkeley. “The historical significance, the symbolism of it is incredibly important.” \u003c/p>\n",
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"\n\u003cp>“Having someone in this highest office signals a potential turning point, a potential watershed moment, for which the future will tell whether this is a one-time thing or whether this opens the door for many more folks,” said G. Cristina Mora, sociology professor and co-director of the Institute of Governmental Studies at the University of California, Berkeley. “The historical significance, the symbolism of it is incredibly important.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>The likelihood that Becerra will become the next governor of California comes at a time when Latines have made gains in the state’s political landscape, but also when the state faces major challenges — from standing up to President Donald Trump’s attacks, to more people struggling with the rising cost of living and increased risks of wildfires. \u003c/p>\n",
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"\n\u003cp>The likelihood that Becerra will become the next governor of California comes at a time when Latines have made gains in the state’s political landscape, but also when the state faces major challenges — from standing up to President Donald Trump’s attacks, to more people struggling with the rising cost of living and increased risks of wildfires. \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01.jpg\" alt=\"\" class=\"wp-image-12102304\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01-1536x1025.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">From left, gubernatorial candidates Xavier Becerra and Steve Hilton, during CNN’s California Gubernatorial Debate at CNN’s studio in Burbank on Sept. 30, 2026. The debate was moderated by CNN anchors Jake Tapper and Dana Bash. \u003ccite class=\"wp-inline-image-credit\"> (Grace Widyatmadja/CNN)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01.jpg\" alt=\"\" class=\"wp-image-12102304\"/>\u003cfigcaption class=\"wp-element-caption\">From left, gubernatorial candidates Xavier Becerra and Steve Hilton, during CNN’s California Gubernatorial Debate at CNN’s studio in Burbank on Sept. 30, 2026. The debate was moderated by CNN anchors Jake Tapper and Dana Bash. \u003ccite class=\"wp-inline-image-credit\"> (Grace Widyatmadja/CNN)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>\u003ca href=\"https://en.wikipedia.org/wiki/List_of_minority_governors_and_lieutenant_governors_in_the_United_States\">In America’s history,\u003c/a> only 11 Latines have served as governor — ever. There have been three Black and Asian governors each, and women have only served as governor 44 times. Those numbers are quite paltry when considering that more than 2,300 white men have served as governor since our nation was founded. (Romualdo Pacheco served as governor of California for less than a year in 1875, but was elevated from lieutenant governor to finish out a term and was not elected.)\u003c/p>\n",
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"\n\u003cp>\u003ca href=\"https://en.wikipedia.org/wiki/List_of_minority_governors_and_lieutenant_governors_in_the_United_States\">In America’s history,\u003c/a> only 11 Latines have served as governor — ever. There have been three Black and Asian governors each, and women have only served as governor 44 times. Those numbers are quite paltry when considering that more than 2,300 white men have served as governor since our nation was founded. (Romualdo Pacheco served as governor of California for less than a year in 1875, but was elevated from lieutenant governor to finish out a term and was not elected.)\u003c/p>\n"
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"innerHTML": "\n\u003cp>The 68-year-old Becerra came into the race with more than three decades of experience, serving in the California State Assembly, Congress, as California’s attorney general, and as the United States Secretary of Health and Human Services under the Biden Administration.\u003c/p>\n",
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"innerHTML": "\n\u003cp>He highlights his upbringing as a working-class child of Mexican immigrants who forged a reputation in politics as a policy nerd, Mora said. \u003c/p>\n",
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"innerHTML": "\n\u003cp>“Should the voters of California elect Xavier Becerra, he would be the first Latino governor in over a century — that within itself is monumental,” said Christian Arana, vice president of civic power and policy with the San Francisco-based Latino Community Foundation. \u003c/p>\n",
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"innerHTML": "\n\u003cp>Latinos, Arana said, making up 40% of California’s population, comprise the second largest voting block in the state with nearly 9 million eligible voters — and contribute more than a trillion dollars to the state’s GDP. And, let’s not forget that half of the children in California are Latine. \u003c/p>\n",
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"\n\u003cp>Latinos, Arana said, making up 40% of California’s population, comprise the second largest voting block in the state with nearly 9 million eligible voters — and contribute more than a trillion dollars to the state’s GDP. And, let’s not forget that half of the children in California are Latine. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“To have somebody potentially look like you and also share the experiences that you might have is pretty significant,” Arana told me. \u003c/p>\n",
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"innerHTML": "\n\u003cp>Becerra’s ascent to frontrunner seemed unlikely before he won the June primary, beating out a crowded field of Democratic candidates. Former East Bay Rep. \u003ca href=\"https://www.kqed.org/news/tag/eric-swalwell\">Eric Swalwell\u003c/a> was considered the top contender, but he \u003ca href=\"https://www.kqed.org/news/12079624/eric-swalwell-suspends-ca-gubernatorial-campaign\">suspended his campaign\u003c/a> in April amid allegations of sexual assault. \u003c/p>\n",
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"\n\u003cp>Becerra’s ascent to frontrunner seemed unlikely before he won the June primary, beating out a crowded field of Democratic candidates. Former East Bay Rep. \u003ca href=\"https://www.kqed.org/news/tag/eric-swalwell\">Eric Swalwell\u003c/a> was considered the top contender, but he \u003ca href=\"https://www.kqed.org/news/12079624/eric-swalwell-suspends-ca-gubernatorial-campaign\">suspended his campaign\u003c/a> in April amid allegations of sexual assault. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Many of Swalwell’s supporters moved to line up behind Becerra, propelling him from a long shot into a position to make history.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“Imagine the positive impact that will have on the identities and aspirations of Latino/a kids throughout the State of California,” Hayward Mayor Mark Salinas \u003ca href=\"https://www.facebook.com/salinasforhayward/posts/the-last-mexican-american-governor-of-california-was-romualdo-pacheco-1875-he-wa/10235440316403368/\">wrote\u003c/a> in an April Facebook post. \u003c/p>\n",
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"\n\u003cp>“Imagine the positive impact that will have on the identities and aspirations of Latino/a kids throughout the State of California,” Hayward Mayor Mark Salinas \u003ca href=\"https://www.facebook.com/salinasforhayward/posts/the-last-mexican-american-governor-of-california-was-romualdo-pacheco-1875-he-wa/10235440316403368/\">wrote\u003c/a> in an April Facebook post. \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895.jpg\" alt=\"\" class=\"wp-image-12104006\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895-160x113.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895-1536x1087.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Sen. Monique Limón listens during an informational hearing by the Senate Transportation Subcommittee on LOSSAN Rail Corridor Resiliency in San Clemente, California, on Monday, Dec. 11, 2023. LOSSAN is the Los Angeles-San Luis Obispo-San Diego rail corridor.\u003ccite class=\"wp-inline-image-credit\"> (Paul Bersebach/MediaNews Group/Orange County Register via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895.jpg\" alt=\"\" class=\"wp-image-12104006\"/>\u003cfigcaption class=\"wp-element-caption\">Sen. Monique Limón listens during an informational hearing by the Senate Transportation Subcommittee on LOSSAN Rail Corridor Resiliency in San Clemente, California, on Monday, Dec. 11, 2023. LOSSAN is the Los Angeles-San Luis Obispo-San Diego rail corridor.\u003ccite class=\"wp-inline-image-credit\"> (Paul Bersebach/MediaNews Group/Orange County Register via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Becerra’s rise happens at a time when three other Latines currently hold prominent roles: Monique Limón serves as the Senate President pro Tempore, Robert Rivas is speaker of the state Assembly and Alex Padilla serves as U.S. senator. \u003c/p>\n",
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"innerHTML": "\n\u003cp>That doesn’t necessarily mean that Latinos have collectively arrived in state politics, said Sonja Díaz, a civil rights attorney, policy adviser and political expert. But it does show that we are not sitting on the sidelines.\u003c/p>\n",
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"\n\u003cp>That doesn’t necessarily mean that Latinos have collectively arrived in state politics, said Sonja Díaz, a civil rights attorney, policy adviser and political expert. But it does show that we are not sitting on the sidelines.\u003c/p>\n"
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"innerHTML": "\n\u003cp>On her Substack, “Unseen Fortitude,” Díaz wrote, “Representation matters. But representation without any accountability for doing (hacer) and delivering (cumplir) is merely symbolism. Democracies need more than symbolism, and Latino leaders are tired of being calm, quiet and told to wait.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>In the 1990s, California voters passed Proposition 187, a law that would have denied public services to undocumented immigrants.\u003c/p>\n",
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"innerHTML": "\n\u003cp>It was ultimately ruled unconstitutional and never implemented, but that experience sparked a surge of Latino participation in politics in California, Díaz said. Still, the Democratic Party has depended on Latino voters in California without doing enough to elevate Latino candidates. \u003c/p>\n",
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"\n\u003cp>It was ultimately ruled unconstitutional and never implemented, but that experience sparked a surge of Latino participation in politics in California, Díaz said. Still, the Democratic Party has depended on Latino voters in California without doing enough to elevate Latino candidates. \u003c/p>\n"
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"innerHTML": "\n\u003cp>For Becerra to become the likely winner is “a historical feat because of the willful neglect of both major parties to integrate Latino candidates and Latino interest in places like California,” Díaz told me. “It is because of the infrastructure and the systemic decision-making that Latino leaders made in the ’80s and ’90s, we are where we are today. And, I think that that is huge.” \u003c/p>\n",
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"\n\u003cp>For Becerra to become the likely winner is “a historical feat because of the willful neglect of both major parties to integrate Latino candidates and Latino interest in places like California,” Díaz told me. “It is because of the infrastructure and the systemic decision-making that Latino leaders made in the ’80s and ’90s, we are where we are today. And, I think that that is huge.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>Political parties and candidates need to do a better job engaging with Latino voters, Arana said. A recent \u003ca href=\"https://latinocf.org/wp-content/uploads/2026/09/Topline-LCF-California-and-Texas-Survey-2026.pdf\">LCF survey\u003c/a> of Latino voters in California found that 40% had not been contacted by any candidate or party for the upcoming election.\u003c/p>\n",
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"innerHTML": "\n\u003cp>At the same time, \u003ca href=\"https://www.ppic.org/publication/race-and-voting-in-california/\">Latine voters in California\u003c/a> tend to have lower turnout than other groups — 47% of Latinos are considered likely voters compared with 54% of Asian Americans, 54% of African Americans and 65% of whites, according to the Public Policy Institute of California. \u003c/p>\n",
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"innerHTML": "\n\u003cp>Arana said many voters don’t show up at the polls because they don’t feel like their vote will make a difference or that politicians care about them. \u003c/p>\n",
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"\n\u003cp>Arana said many voters don’t show up at the polls because they don’t feel like their vote will make a difference or that politicians care about them. \u003c/p>\n"
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"innerHTML": "\n\u003cp>The three experts I talked to all agreed that for Becerra to not just represent Latinos, but actually deliver results, he needs to address issues that affect Californians of all backgrounds — namely the lack of affordability and rising cost of living, but also concerns about climate change and the threat of AI eliminating jobs. \u003c/p>\n",
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"\n\u003cp>The three experts I talked to all agreed that for Becerra to not just represent Latinos, but actually deliver results, he needs to address issues that affect Californians of all backgrounds — namely the lack of affordability and rising cost of living, but also concerns about climate change and the threat of AI eliminating jobs. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Becerra has been criticized for not making specific promises, but has talked about the need to build more housing, make healthcare more accessible, reduce homelessness, prepare for natural disasters and fight the current presidential administration that has been hostile toward California and immigrant communities. \u003c/p>\n",
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"\n\u003cp>Becerra has been criticized for not making specific promises, but has talked about the need to build more housing, make healthcare more accessible, reduce homelessness, prepare for natural disasters and fight the current presidential administration that has been hostile toward California and immigrant communities. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“There is an expectation that he is going to deliver, right? Because he’s one of us,” Arana said.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“At the end of the day, the governor of California has to operate in a system. He’s one of many actors in California. The other thing to consider is the final two years of the Trump presidency. We have yet to see what else may be coming down the pipeline.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>California governors propose a state budget, Díaz said, which is the principal way to influence policy and programs that can directly impact the cost of living and quality of life issues that many Latinos care about.\u003c/p>\n",
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"\n\u003cp>California governors propose a state budget, Díaz said, which is the principal way to influence policy and programs that can directly impact the cost of living and quality of life issues that many Latinos care about.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“There needs to be rebudgeting that ensures that the material conditions, the social, economic and cultural material conditions of households on the ground are improved,” she said. “There’s a myriad of things where the next governor can and will make a difference.” \u003c/p>\n",
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"\n\u003cp>“There needs to be rebudgeting that ensures that the material conditions, the social, economic and cultural material conditions of households on the ground are improved,” she said. “There’s a myriad of things where the next governor can and will make a difference.” \u003c/p>\n"
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"excerpt": "California’s upcoming gubernatorial election includes a potentially monumental feat: Xavier Becerra could become California’s first Latino governor in over 150 years.\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/tag/governor-2026\">upcoming gubernatorial election\u003c/a> in California has been characterized as “quiet” and “sleepy” because the frontrunner, \u003ca href=\"https://www.kqed.org/news/tag/xavier-becerra\">Xavier Becerra\u003c/a>, has a very high chance of winning. \u003c/p>\n\n\n\n\u003cp>But for Latines, this election is slated to be one of the most historic and monumental elections ever: The largest state in the nation with the largest Latine population is about to elect a Latino governor for the first time. Becerra’s election is a big deal. \u003c/p>\n\n\n\n\u003cp>“Having someone in this highest office signals a potential turning point, a potential watershed moment, for which the future will tell whether this is a one-time thing or whether this opens the door for many more folks,” said G. Cristina Mora, sociology professor and co-director of the Institute of Governmental Studies at the University of California, Berkeley. “The historical significance, the symbolism of it is incredibly important.” \u003c/p>\n\n\n\n\u003cp>The likelihood that Becerra will become the next governor of California comes at a time when Latines have made gains in the state’s political landscape, but also when the state faces major challenges — from standing up to President Donald Trump’s attacks, to more people struggling with the rising cost of living and increased risks of wildfires. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01.jpg\" alt=\"\" class=\"wp-image-12102304\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" />\u003cfigcaption class=\"wp-element-caption\">From left, gubernatorial candidates Xavier Becerra and Steve Hilton, during CNN’s California Gubernatorial Debate at CNN’s studio in Burbank on Sept. 30, 2026. The debate was moderated by CNN anchors Jake Tapper and Dana Bash. (Grace Widyatmadja/CNN)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>\u003ca href=\"https://en.wikipedia.org/wiki/List_of_minority_governors_and_lieutenant_governors_in_the_United_States\">In America’s history,\u003c/a> only 11 Latines have served as governor — ever. There have been three Black and Asian governors each, and women have only served as governor 44 times. Those numbers are quite paltry when considering that more than 2,300 white men have served as governor since our nation was founded. (Romualdo Pacheco served as governor of California for less than a year in 1875, but was elevated from lieutenant governor to finish out a term and was not elected.)\u003c/p>\n\n\n\n\u003cp>The 68-year-old Becerra came into the race with more than three decades of experience, serving in the California State Assembly, Congress, as California’s attorney general, and as the United States Secretary of Health and Human Services under the Biden Administration.\u003c/p>\n\n\n\n\u003cp>He highlights his upbringing as a working-class child of Mexican immigrants who forged a reputation in politics as a policy nerd, Mora said. \u003c/p>\n\n\n\n\n\n\u003cp>“Should the voters of California elect Xavier Becerra, he would be the first Latino governor in over a century — that within itself is monumental,” said Christian Arana, vice president of civic power and policy with the San Francisco-based Latino Community Foundation. \u003c/p>\n\n\n\n\u003cp>Latinos, Arana said, making up 40% of California’s population, comprise the second largest voting block in the state with nearly 9 million eligible voters — and contribute more than a trillion dollars to the state’s GDP. And, let’s not forget that half of the children in California are Latine. \u003c/p>\n\n\n\n\u003cp>“To have somebody potentially look like you and also share the experiences that you might have is pretty significant,” Arana told me. \u003c/p>\n\n\n\n\u003cp>Becerra’s ascent to frontrunner seemed unlikely before he won the June primary, beating out a crowded field of Democratic candidates. Former East Bay Rep. \u003ca href=\"https://www.kqed.org/news/tag/eric-swalwell\">Eric Swalwell\u003c/a> was considered the top contender, but he \u003ca href=\"https://www.kqed.org/news/12079624/eric-swalwell-suspends-ca-gubernatorial-campaign\">suspended his campaign\u003c/a> in April amid allegations of sexual assault. \u003c/p>\n\n\n\n\u003cp>Many of Swalwell’s supporters moved to line up behind Becerra, propelling him from a long shot into a position to make history.\u003c/p>\n\n\n\n\u003cp>“Imagine the positive impact that will have on the identities and aspirations of Latino/a kids throughout the State of California,” Hayward Mayor Mark Salinas \u003ca href=\"https://www.facebook.com/salinasforhayward/posts/the-last-mexican-american-governor-of-california-was-romualdo-pacheco-1875-he-wa/10235440316403368/\">wrote\u003c/a> in an April Facebook post. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1416\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895.jpg\" alt=\"\" class=\"wp-image-12104006\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895-160x113.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895-1536x1087.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Sen. Monique Limón listens during an informational hearing by the Senate Transportation Subcommittee on LOSSAN Rail Corridor Resiliency in San Clemente, California, on Monday, Dec. 11, 2023. LOSSAN is the Los Angeles-San Luis Obispo-San Diego rail corridor. (Paul Bersebach/MediaNews Group/Orange County Register via Getty Images)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Becerra’s rise happens at a time when three other Latines currently hold prominent roles: Monique Limón serves as the Senate President pro Tempore, Robert Rivas is speaker of the state Assembly and Alex Padilla serves as U.S. senator. \u003c/p>\n\n\n\n\u003cp>That doesn’t necessarily mean that Latinos have collectively arrived in state politics, said Sonja Díaz, a civil rights attorney, policy adviser and political expert. But it does show that we are not sitting on the sidelines.\u003c/p>\n\n\n\n\u003cp>On her Substack, “Unseen Fortitude,” Díaz wrote, “Representation matters. But representation without any accountability for doing (hacer) and delivering (cumplir) is merely symbolism. Democracies need more than symbolism, and Latino leaders are tired of being calm, quiet and told to wait.”\u003c/p>\n\n\n\n\u003cp>In the 1990s, California voters passed Proposition 187, a law that would have denied public services to undocumented immigrants.\u003c/p>\n\n\n\n\n\n\u003cp>It was ultimately ruled unconstitutional and never implemented, but that experience sparked a surge of Latino participation in politics in California, Díaz said. Still, the Democratic Party has depended on Latino voters in California without doing enough to elevate Latino candidates. \u003c/p>\n\n\n\n\u003cp>For Becerra to become the likely winner is “a historical feat because of the willful neglect of both major parties to integrate Latino candidates and Latino interest in places like California,” Díaz told me. “It is because of the infrastructure and the systemic decision-making that Latino leaders made in the ’80s and ’90s, we are where we are today. And, I think that that is huge.” \u003c/p>\n\n\n\n\u003cp>Political parties and candidates need to do a better job engaging with Latino voters, Arana said. A recent \u003ca href=\"https://latinocf.org/wp-content/uploads/2026/09/Topline-LCF-California-and-Texas-Survey-2026.pdf\">LCF survey\u003c/a> of Latino voters in California found that 40% had not been contacted by any candidate or party for the upcoming election.\u003c/p>\n\n\n\n\u003cp>At the same time, \u003ca href=\"https://www.ppic.org/publication/race-and-voting-in-california/\">Latine voters in California\u003c/a> tend to have lower turnout than other groups — 47% of Latinos are considered likely voters compared with 54% of Asian Americans, 54% of African Americans and 65% of whites, according to the Public Policy Institute of California. \u003c/p>\n\n\n\n\u003cp>Arana said many voters don’t show up at the polls because they don’t feel like their vote will make a difference or that politicians care about them. \u003c/p>\n\n\n\n\u003cp>The three experts I talked to all agreed that for Becerra to not just represent Latinos, but actually deliver results, he needs to address issues that affect Californians of all backgrounds — namely the lack of affordability and rising cost of living, but also concerns about climate change and the threat of AI eliminating jobs. \u003c/p>\n\n\n\n\u003cp>Becerra has been criticized for not making specific promises, but has talked about the need to build more housing, make healthcare more accessible, reduce homelessness, prepare for natural disasters and fight the current presidential administration that has been hostile toward California and immigrant communities. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut.jpg\" alt=\"\" class=\"wp-image-11914686\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Christian Arana, vice president of policy at the Latino Community Foundation, on Political Breakdown. (Guy Marzorati/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“There is an expectation that he is going to deliver, right? Because he’s one of us,” Arana said.\u003c/p>\n\n\n\n\u003cp>“At the end of the day, the governor of California has to operate in a system. He’s one of many actors in California. The other thing to consider is the final two years of the Trump presidency. We have yet to see what else may be coming down the pipeline.”\u003c/p>\n\n\n\n\u003cp>California governors propose a state budget, Díaz said, which is the principal way to influence policy and programs that can directly impact the cost of living and quality of life issues that many Latinos care about.\u003c/p>\n\n\n\n\u003cp>“There needs to be rebudgeting that ensures that the material conditions, the social, economic and cultural material conditions of households on the ground are improved,” she said. “There’s a myriad of things where the next governor can and will make a difference.” \u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "just-in-my-blood-lowriding-is-a-family-affair-at-mission-districts-annual-parade",
"title": "‘Just in My Blood’: Lowriding Is a Family Affair at Mission District’s Annual Parade",
"publishDate": 1789930297,
"format": "standard",
"headTitle": "‘Just in My Blood’: Lowriding Is a Family Affair at Mission District’s Annual Parade | KQED",
"labelTerm": {
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"content": "\n\u003cp>Chad Oliver said he’s embraced \u003ca href=\"https://www.kqed.org/arts/tag/lowriders\">lowriding \u003c/a>as a lifestyle since he was in high school. Now in his 50s, he holds his grandson with as much pride as when he talks about his cherry red 1978 Cadillac Coupe DeVille. \u003c/p>\n\n\n\n\u003cp>It’s a \u003ca href=\"https://www.kqed.org/news/11966254/california-lifts-decades-old-ban-on-lowrider-cruising\">historically criminalized\u003c/a> culture strained by decades of now-lifted cruising bans across California, which enthusiasts say targeted Mexican Americans. But through those like Oliver — and hundreds of others with lowriders on display at the annual Mission District parade — that \u003ca href=\"https://www.kqed.org/arts/13987600/lowrider-stamp-new-unveiling-cars-san-francisco\">tradition still thrives\u003c/a> today.\u003c/p>\n\n\n\n\u003cp>“It’s always been in my life. It’s a lifestyle,” Oliver, of Manteca, said. “It’ll be in my family for as long as I’m around.”\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-13 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100692\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01090_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100692\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01090_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01090_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01090_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">The front bumper of a 1978 Cadillac Coupe DeVille at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100691\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01079_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100691\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01079_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01079_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01079_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Chad Oliver and his grandson Lorenzo pose for a portrait in front of his 1978 Cadillac Coupe DeVille at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cp>The San Francisco Lowrider Council celebrated its 45th anniversary by hosting its lowrider parade on Saturday. The event, days after the start of Hispanic Heritage Month, came complete with a “King of the Streets” hopping competition along with a car show and an art exhibit.\u003c/p>\n\n\n\n\u003cp>Oliver’s grandson, Lorenzo, came with his parents in a pinstriped 1988 Oldsmobile Cutlass they’ve had for about two years. Antonio Esparza, the boy’s father, said the parade is always “the best feeling you ever have.”\u003c/p>\n\n\n\n\u003cp>“I mean, if you ain’t got a car, jump in with someone,” said Esparza, who came from Sacramento for the event. “All these is family.”\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-14 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100693\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01110_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100693\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01110_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01110_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01110_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Antonio Esparza (left) and his wife Blanca Esparza (right) pose with children in their family at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100694\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01103_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100694\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01103_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01103_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01103_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Children watch the King of the Streets annual lowrider parade from a parked car in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cp>Attendees on Saturday often noted they made the ride to San Francisco’s event because shows across the state didn’t have the same vibe. David Gomez is a San Jose native who came out with his son Mateo, 12, in a dark blue 1994 Lincoln they’ve been building together. Gomez, who now lives in Redding, said they typically go to other shows where they live and in Northern California. \u003c/p>\n\n\n\n\u003cp>“But they don’t do nothing like they do out here in the Bay Area and Sacramento,” Gomez said. \u003c/p>\n\n\n\n\u003cp>Drivers rode down streets in the neighborhood in carefully painted cars and motorcycles, blaring music and prominently displaying flags of Mexico and other countries. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-15 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100695\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01771_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100695\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01771_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01771_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01771_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A custom street sign that reads, “Frisco King of the Streets,” at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026.\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100696\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01557_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100696\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01557_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01557_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01557_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">People gather for the hopper competition at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cp>David Peralta, though, was among Mission District natives who said the sight of the cars reminded him of how “the neighborhood used to be” before the displacement of some Latino neighbors. \u003c/p>\n\n\n\n\u003cp>“It’s just in my blood,” Peralta said. “With all the cars and all the Mexican people coming out. You know, some of them got moved out — but we’re back.” \u003c/p>\n\n\n\n\u003cp>Peralta grew to love cars thanks to his older brothers and seeing them cruise back in the day. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-16 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100697\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01020_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100697\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01020_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01020_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01020_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">David Peralta poses with his car at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100698\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01674_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100698\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01674_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01674_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01674_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A “Homies” doll is mounted on a car with the Mexico flag at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-17 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100701\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01007_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100701\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01007_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01007_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01007_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Parade participants fly the Mexico flag as they drive down Mission Street at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100702\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01034_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100702\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01034_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01034_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01034_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Lidia Rioss wears makeup traditionally worn on Day of the Dead, a holiday celebrated in Mexico dedicated to honoring deceased family members, at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cp>“I knew when I got older, I was going to get me one,” Peralta said, adding that he’ll be passing his current car on to his 14-year-old son. \u003c/p>\n\n\n\n\u003cp>Molly Seret showed up in her red patina-painted 1963 Biscayne Wagon — the first car she ever got at 15 — and stood out among the drivers \u003ca href=\"https://www.kqed.org/arts/13965353/duenas-all-womens-lowrider-club-silicon-valley-sunnyvale-angel-romero\">as one of the few women\u003c/a>. Her story was the same. \u003c/p>\n\n\n\n\u003cp>“Growing up, my dad had a shop, so I spent a lot of time in a shop as a child,” Seret said.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-18 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100699\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-00927_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100699\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-00927_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-00927_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-00927_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A biker rides his motorcycle as flames come out of his exhaust at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100700\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-00519_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100700\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-00519_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-00519_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-00519_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A couple takes a selfie with parade participants in their car at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cp>Julian Nunez, who came in his baby blue 1998 Lincoln town car, took an interest in cars too because his dad always had cars around him and the two worked on them together. \u003c/p>\n\n\n\n\u003cp>“I just do it for the crowd,” Nunez said. “It’s fun being the center of attention sometimes.” \u003c/p>\n",
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"innerHTML": "\n\u003cp>Chad Oliver said he’s embraced \u003ca href=\"https://www.kqed.org/arts/tag/lowriders\">lowriding \u003c/a>as a lifestyle since he was in high school. Now in his 50s, he holds his grandson with as much pride as when he talks about his cherry red 1978 Cadillac Coupe DeVille. \u003c/p>\n",
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"innerHTML": "\n\u003cp>It’s a \u003ca href=\"https://www.kqed.org/news/11966254/california-lifts-decades-old-ban-on-lowrider-cruising\">historically criminalized\u003c/a> culture strained by decades of now-lifted cruising bans across California, which enthusiasts say targeted Mexican Americans. But through those like Oliver — and hundreds of others with lowriders on display at the annual Mission District parade — that \u003ca href=\"https://www.kqed.org/arts/13987600/lowrider-stamp-new-unveiling-cars-san-francisco\">tradition still thrives\u003c/a> today.\u003c/p>\n",
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"innerHTML": "\n\u003cp>The San Francisco Lowrider Council celebrated its 45th anniversary by hosting its lowrider parade on Saturday. The event, days after the start of Hispanic Heritage Month, came complete with a “King of the Streets” hopping competition along with a car show and an art exhibit.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Oliver’s grandson, Lorenzo, came with his parents in a pinstriped 1988 Oldsmobile Cutlass they’ve had for about two years. Antonio Esparza, the boy’s father, said the parade is always “the best feeling you ever have.”\u003c/p>\n",
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"\n\u003cp>Oliver’s grandson, Lorenzo, came with his parents in a pinstriped 1988 Oldsmobile Cutlass they’ve had for about two years. Antonio Esparza, the boy’s father, said the parade is always “the best feeling you ever have.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>“I mean, if you ain’t got a car, jump in with someone,” said Esparza, who came from Sacramento for the event. “All these is family.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>Attendees on Saturday often noted they made the ride to San Francisco’s event because shows across the state didn’t have the same vibe. David Gomez is a San Jose native who came out with his son Mateo, 12, in a dark blue 1994 Lincoln they’ve been building together. Gomez, who now lives in Redding, said they typically go to other shows where they live and in Northern California. \u003c/p>\n",
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"innerHTML": "\n\u003cp>“But they don’t do nothing like they do out here in the Bay Area and Sacramento,” Gomez said. \u003c/p>\n",
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"innerHTML": "\n\u003cp>Drivers rode down streets in the neighborhood in carefully painted cars and motorcycles, blaring music and prominently displaying flags of Mexico and other countries. \u003c/p>\n",
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"innerHTML": "\n\u003cp>David Peralta, though, was among Mission District natives who said the sight of the cars reminded him of how “the neighborhood used to be” before the displacement of some Latino neighbors. \u003c/p>\n",
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"innerHTML": "\n\u003cp>“It’s just in my blood,” Peralta said. “With all the cars and all the Mexican people coming out. You know, some of them got moved out — but we’re back.” \u003c/p>\n",
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"innerHTML": "\n\u003cp>“I knew when I got older, I was going to get me one,” Peralta said, adding that he’ll be passing his current car on to his 14-year-old son. \u003c/p>\n",
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"\n\u003cp>“I knew when I got older, I was going to get me one,” Peralta said, adding that he’ll be passing his current car on to his 14-year-old son. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Molly Seret showed up in her red patina-painted 1963 Biscayne Wagon — the first car she ever got at 15 — and stood out among the drivers \u003ca href=\"https://www.kqed.org/arts/13965353/duenas-all-womens-lowrider-club-silicon-valley-sunnyvale-angel-romero\">as one of the few women\u003c/a>. Her story was the same. \u003c/p>\n",
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"\n\u003cp>Molly Seret showed up in her red patina-painted 1963 Biscayne Wagon — the first car she ever got at 15 — and stood out among the drivers \u003ca href=\"https://www.kqed.org/arts/13965353/duenas-all-womens-lowrider-club-silicon-valley-sunnyvale-angel-romero\">as one of the few women\u003c/a>. Her story was the same. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Julian Nunez, who came in his baby blue 1998 Lincoln town car, took an interest in cars too because his dad always had cars around him and the two worked on them together. \u003c/p>\n",
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"excerpt": "Lowriders took over the streets this weekend as part of a celebration of riders’ Latino culture. ",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>Chad Oliver said he’s embraced \u003ca href=\"https://www.kqed.org/arts/tag/lowriders\">lowriding \u003c/a>as a lifestyle since he was in high school. Now in his 50s, he holds his grandson with as much pride as when he talks about his cherry red 1978 Cadillac Coupe DeVille. \u003c/p>\n\n\n\n\u003cp>It’s a \u003ca href=\"https://www.kqed.org/news/11966254/california-lifts-decades-old-ban-on-lowrider-cruising\">historically criminalized\u003c/a> culture strained by decades of now-lifted cruising bans across California, which enthusiasts say targeted Mexican Americans. But through those like Oliver — and hundreds of others with lowriders on display at the annual Mission District parade — that \u003ca href=\"https://www.kqed.org/arts/13987600/lowrider-stamp-new-unveiling-cars-san-francisco\">tradition still thrives\u003c/a> today.\u003c/p>\n\n\n\n\u003cp>“It’s always been in my life. It’s a lifestyle,” Oliver, of Manteca, said. “It’ll be in my family for as long as I’m around.”\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-13 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100692\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01090_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100692\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01090_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01090_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01090_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">The front bumper of a 1978 Cadillac Coupe DeVille at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100691\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01079_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100691\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01079_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01079_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01079_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Chad Oliver and his grandson Lorenzo pose for a portrait in front of his 1978 Cadillac Coupe DeVille at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cp>The San Francisco Lowrider Council celebrated its 45th anniversary by hosting its lowrider parade on Saturday. The event, days after the start of Hispanic Heritage Month, came complete with a “King of the Streets” hopping competition along with a car show and an art exhibit.\u003c/p>\n\n\n\n\u003cp>Oliver’s grandson, Lorenzo, came with his parents in a pinstriped 1988 Oldsmobile Cutlass they’ve had for about two years. Antonio Esparza, the boy’s father, said the parade is always “the best feeling you ever have.”\u003c/p>\n\n\n\n\u003cp>“I mean, if you ain’t got a car, jump in with someone,” said Esparza, who came from Sacramento for the event. “All these is family.”\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-14 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100693\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01110_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100693\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01110_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01110_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01110_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Antonio Esparza (left) and his wife Blanca Esparza (right) pose with children in their family at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100694\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01103_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100694\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01103_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01103_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01103_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Children watch the King of the Streets annual lowrider parade from a parked car in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cp>Attendees on Saturday often noted they made the ride to San Francisco’s event because shows across the state didn’t have the same vibe. David Gomez is a San Jose native who came out with his son Mateo, 12, in a dark blue 1994 Lincoln they’ve been building together. Gomez, who now lives in Redding, said they typically go to other shows where they live and in Northern California. \u003c/p>\n\n\n\n\u003cp>“But they don’t do nothing like they do out here in the Bay Area and Sacramento,” Gomez said. \u003c/p>\n\n\n\n\u003cp>Drivers rode down streets in the neighborhood in carefully painted cars and motorcycles, blaring music and prominently displaying flags of Mexico and other countries. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-15 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100695\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01771_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100695\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01771_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01771_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01771_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A custom street sign that reads, “Frisco King of the Streets,” at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026.\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100696\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01557_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100696\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01557_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01557_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01557_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">People gather for the hopper competition at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cp>David Peralta, though, was among Mission District natives who said the sight of the cars reminded him of how “the neighborhood used to be” before the displacement of some Latino neighbors. \u003c/p>\n\n\n\n\u003cp>“It’s just in my blood,” Peralta said. “With all the cars and all the Mexican people coming out. You know, some of them got moved out — but we’re back.” \u003c/p>\n\n\n\n\u003cp>Peralta grew to love cars thanks to his older brothers and seeing them cruise back in the day. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-16 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100697\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01020_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100697\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01020_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01020_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01020_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">David Peralta poses with his car at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100698\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01674_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100698\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01674_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01674_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01674_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A “Homies” doll is mounted on a car with the Mexico flag at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-17 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100701\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01007_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100701\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01007_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01007_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01007_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Parade participants fly the Mexico flag as they drive down Mission Street at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100702\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01034_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100702\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01034_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01034_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-01034_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Lidia Rioss wears makeup traditionally worn on Day of the Dead, a holiday celebrated in Mexico dedicated to honoring deceased family members, at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cp>“I knew when I got older, I was going to get me one,” Peralta said, adding that he’ll be passing his current car on to his 14-year-old son. \u003c/p>\n\n\n\n\u003cp>Molly Seret showed up in her red patina-painted 1963 Biscayne Wagon — the first car she ever got at 15 — and stood out among the drivers \u003ca href=\"https://www.kqed.org/arts/13965353/duenas-all-womens-lowrider-club-silicon-valley-sunnyvale-angel-romero\">as one of the few women\u003c/a>. Her story was the same. \u003c/p>\n\n\n\n\u003cp>“Growing up, my dad had a shop, so I spent a lot of time in a shop as a child,” Seret said.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-18 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100699\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-00927_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100699\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-00927_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-00927_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-00927_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A biker rides his motorcycle as flames come out of his exhaust at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12100700\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-00519_TV_qed.jpg\" alt=\"\" class=\"wp-image-12100700\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-00519_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-00519_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260919-lowriderparade-00519_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A couple takes a selfie with parade participants in their car at the King of the Streets annual lowrider parade in San Francisco’s Mission District on Sept. 19, 2026. (Tâm Vũ/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cp>Julian Nunez, who came in his baby blue 1998 Lincoln town car, took an interest in cars too because his dad always had cars around him and the two worked on them together. \u003c/p>\n\n\n\n\u003cp>“I just do it for the crowd,” Nunez said. “It’s fun being the center of attention sometimes.” \u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "how-to-show-up-for-your-community-this-hispanic-heritage-month",
"title": "How to Show Up for Your Community This Hispanic Heritage Month",
"publishDate": 1788872400,
"format": "standard",
"headTitle": "How to Show Up for Your Community This Hispanic Heritage Month | KQED",
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"content": "\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>Tucked inside a compact shop near the corner of 25th and Mission streets in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a>, Mission Lotería is evolving from promoting local businesses into a small business of its own.\u003c/p>\n\n\n\n\u003cp>The organization, which started in 2019, plans to open its first storefront on Sept. 10 at 2884 Mission St., selling giftable items such as hand-painted clay coffee mugs, purses designed by a Colombian artist, clothing, and stationery and cards designed by Bay Area artists. \u003c/p>\n\n\n\n\u003cp>“What began years ago as a creative campaign celebrating the Mission, supporting neighborhood businesses, and bringing our community together has grown into more than we could have imagined,” said Luis Quiroz, founder of Mission Lotería. \u003c/p>\n\n\n\n\u003cp>The store’s opening coincides with the start of Hispanic Heritage Month, which spans from Sept. 15 to Oct. 15.\u003c/p>\n\n\n\n\u003cp>“I intentionally planned the store opening just before Hispanic Heritage Month so that we could lean into the festivities that were to come and be able to highlight the Latino voices and the Latino artists that are going to be featured here.” \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg\" alt=\"\" class=\"wp-image-12098318\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Lotería art at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Mission Lotería takes inspiration from Lotería, a beloved bingo-style board game from Mexico known for iconic images such as a cactus plant, a woman in a small boat on Lake Chapala, a man carrying a large globe on his back and a radiant sun. Quiroz, 36, created the marketing platform to support local artists and small businesses by organizing community events and neighborhood tours. \u003c/p>\n\n\n\n\u003cp>“I want people to visit Mission Lotería and then venture into a cafe shop or a taqueria or a restaurant or another brick-and-mortar store,” Quiroz said. “It’s the starting point to bring them to the other parts of the Mission.” \u003c/p>\n\n\n\n\u003cp>The organization provides a template for how to support Latino businesses with intention and thoughtfulness, especially at a time when the Trump administration \u003ca href=\"https://www.kqed.org/news/12087915/bay-area-cities-ask-us-judge-to-block-trump-from-cutting-funds-over-dei-immigration\">vigorously attacks diversity initiatives\u003c/a> and has \u003ca href=\"https://www.kqed.org/news/12097313/northern-california-ice-arrests-surged-this-summer\">launched a deportation apparatus\u003c/a> that has largely targeted Latino immigrants and hurts Latine communities nationwide.\u003c/p>\n\n\n\n\u003cp>“To be sitting here and about to open a storefront in the Mission, in the Latino cultural district of San Francisco,” said Quiroz, who was previously undocumented. “It’s my way of resisting. They’re not going to hold me down. They’re not going to hold us down. We’re here, we’re here to stay, and we’re out here. We’re thriving.” \u003c/p>\n\n\n\n\n\n\u003cp>This year’s Hispanic Heritage Month presents an opportunity for Latinos to support businesses, organizations and community members who have \u003ca href=\"https://www.kqed.org/news/12096833/how-immigration-raids-are-affecting-children-in-los-angeles\">felt the toll\u003c/a> of the administration’s anti-immigration policies that \u003ca href=\"https://www.kqed.org/forum/2010101913621/the-psychological-toll-of-trumps-immigration-policies-on-bay-area-latinos\">have had a chilling effect\u003c/a>, with immigrants staying home, shopping less, attending fewer public events and even being afraid to speak Spanish in public. \u003c/p>\n\n\n\n\u003cp>This has also been a challenging year for many Latinx-owned businesses between the fear immigrants are feeling and higher costs of doing business, said Alicia Villanueva, owner and founder of Hayward-based Alicia’s Tamales Los Mayas.\u003c/p>\n\n\n\n\u003cp>Seeing \u003ca href=\"https://www.kqed.org/news/12073728/us-citizen-army-veteran-detained-by-ice-sues-for-damages-in-federal-court\">hardworking people\u003c/a> picked up off the street, \u003ca href=\"https://www.kqed.org/news/12094994/detained-at-green-card-interview-how-a-bay-area-family-is-healing-from-sudden-separation?utm_medium=email&utm_source=engagingnetworks&utm_campaign=20260814_NewsDaily_Newsletter_SponsorBlock&utm_content=20260814_NewsDaily_Newsletter_SponsorBlock+8642121190\">families being separated\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/12028303/ice-arrest-left-bay-area-man-hospitalized-struggling-breathe-attorney-says\">parents being detained\u003c/a> and leaving children behind is demoralizing, she said. \u003c/p>\n\n\n\n\u003cp>“I am a citizen now, since last year, and I still feel this trauma,” she said. “Like when I’m driving, and I see the police or something — it scares me.”\u003c/p>\n\n\n\n\u003cp>For many food vendors, Hispanic Heritage Month is one of the busiest times of the year, Villanueva said, but this year is different because the community needs a morale boost.\u003c/p>\n\n\n\n\u003cp>“We really celebrate our cultures, our cuisine and all these traditions that we bring from our countries,” she said. “To keep our traditions alive is one of the responsibilities that we have for future generations.” \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg\" alt=\"\" class=\"wp-image-12098323\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Concha candles and mugs for sale at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Villanueva said it pains her to see immigrants living in fear and suffering, especially since she understands the desire to come to the United States to work and advance. \u003c/p>\n\n\n\n\u003cp>She started her company in 2010 after selling tamales door to door. She joined a business incubator program for entrepreneurs at San Francisco-based La Cocina that helped her establish a wholesale and catering business and secure capital to grow. \u003c/p>\n\n\n\n\u003cp>Sixteen years later, Villanueva employs 21 workers who cater events, sell food to retail stores, provide passenger meals for Alaska Airlines and make school lunches for students throughout Northern California. Her next goal is national distribution, the 65-year-old said. She embodies an ethos of permanent optimism that many immigrants espouse. \u003c/p>\n\n\n\n\u003cp>“The time is really hard,” Villanueva said. “But if you have your passion, your dreams, no matter what, just keep going. Don’t be afraid.” \u003c/p>\n\n\n\n\n\n\u003cp>Still, for many Latines, Hispanic Heritage Month can come off as cringe. Corporations use it as a time to pander to Latinos and perform solidarity with clichés such as adding pictures of tacos to non-food-related content or putting the Spanish letter ñ where it doesn’t belong. So it’s no wonder why many people tend to snub their noses at seasonal, tone-deaf marketing. \u003c/p>\n\n\n\n\u003cp>What I can appreciate about Hispanic Heritage Month is the opportunity to unapologetically lean into the beauty, strength and value of Latino culture. Lately, I have been hearing the phrase, “Solo el pueblo salva al pueblo” (Only the community will save the community), which reminds me that celebrating Hispanic Heritage Month might include sharing our culture with others — but it’s most important to show up for ourselves. \u003c/p>\n\n\n\n\u003cp>“We think about Latinx heritage 365 days a year,” said Josiah Alderete, co-owner of Medicine for Nightmares in San Francisco. The bookstore is Black- and Latino-owned and has made a point to stock books written by and about people of color from its inception five years ago — not just for affinity months. \u003c/p>\n\n\n\n\u003cp>“I’m always thrilled people celebrate Hispanic Heritage Month, but the truth is, we are always celebrating it,” he said. “You can come in here and see yourself 12 months of the year.” \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Practical ways to show up this Hispanic Heritage Month: \u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Attend Hispanic Heritage Month events \u003c/h3>\n\n\n\n\u003cp>Cities and organizations across the Bay Area are planning festivities to honor and celebrate Latine residents and culture, which has turned into an act of resistance. (Check out K Onda’s comprehensive guide.) \u003c/p>\n\n\n\n\u003cp>Over the last year, several event organizers have said they were advised against holding large public gatherings like festivals for fear of ICE showing up and detaining people. \u003c/p>\n\n\n\n\u003cp>But most organizers decided that offering joy, reinforcing culture and coming together was more important than giving in to fear. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" class=\"wp-image-12030084\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. Owner Denise Gonzales says about 70% of the products sold in store are imported from Mexico. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Prioritize shopping at Latino-owned businesses, especially small ones\u003c/h3>\n\n\n\n\u003cp>I covered retail and consumer issues many years ago, and the biggest lesson I learned was that consumers have way more power than they know. \u003c/p>\n\n\n\n\u003cp>Every dollar people spend fuels someone’s bottom line, so choose where you shop wisely, because our spending power picks winners and losers every day. \u003c/p>\n\n\n\n\u003cp>That’s why I don’t feel bad buying an artisan or locally made item such as soaps, honey, produce from a farmer’s market or a handmade gift, even if I could have found something cheaper at a big-box store. \u003c/p>\n\n\n\n\u003cp>When I buy a cup of fruit from a street vendor, I feel good about buying a healthy snack and supporting someone who is often depending on that day’s sales to survive. \u003c/p>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Read more books about Latin American identity and history by Latino authors\u003cstrong> \u003c/strong>\u003c/h3>\n\n\n\n\u003cp>For a dose of cultural criticism and an exploration of how personal histories intersect with mainstream culture, I recommend \u003ca href=\"https://www.penguinrandomhouse.com/books/704670/magicalrealism-by-vanessa-angelica-villarreal/\">\u003cem>Magical/Realism: Essays on Music, Memory, Fantasy, and Borders\u003c/em> by Vanessa Angélica Villarreal\u003c/a>, which I recently read and found evocative. \u003c/p>\n\n\n\n\u003cp>Other books to check out: \u003ca href=\"https://www.simonandschuster.com/books/Migrant-Heart/Reyna-Grande/9781668055274\">\u003cem>Migrant Heart\u003c/em> by Reyna Grande\u003c/a>, a true gem of a writer who makes her home in Northern California, and \u003ca href=\"https://www.simonandschuster.com/books/Keeper-of-My-Kin/Ada-Ferrer/9781668025659\">\u003cem>Keeper of My Kin: Memoir of an Immigrant Daughter\u003c/em>\u003c/a> by Ada Ferrer, who appeared \u003ca href=\"https://www.kqed.org/forum/2010101913858/a-family-divided-by-cubas-revolution\">on Forum earlier this year\u003c/a>. \u003c/p>\n\n\n\n\u003cp>And, here are some recommendations from Alderete, of Medicine for Nightmares: the young adult novel, \u003ca href=\"https://www.harpercollins.com/products/estela-undrowning-rene-pena-govea\">\u003cem>Estela, Undrowning\u003c/em>\u003c/a> by San Francisco writer and educator \u003ca href=\"https://www.kqed.org/forum/2010101913189/local-ya-novels-tell-san-francisco-stories\">René Peña-Govea\u003c/a>; the poetry collection \u003ca href=\"https://unpress.nevada.edu/9781647792183/where-heaven-sinks/\">\u003cem>When Heaven Sinks\u003c/em>\u003c/a> by María Esquinca (who coincidently is a former KQED colleague); the nonfiction book \u003ca href=\"https://wwnorton.com/books/9781324004370\">\u003cem>Bad Mexicans: Race, Empire & Revolution in the Borderlands\u003c/em>\u003c/a> by Kelly Lytle Hernández; and the memoir \u003ca href=\"https://www.penguinrandomhouse.com/books/803724/terrestre-spanish-edition-by-cristina-rivera-garza/\">\u003cem>Terrestre\u003c/em>\u003c/a> by Pulitzer Prize-winning writer and scholar Cristina Rivera Garza.\u003c/p>\n",
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"innerHTML": "\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n",
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"innerHTML": "\n\u003cp>Tucked inside a compact shop near the corner of 25th and Mission streets in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a>, Mission Lotería is evolving from promoting local businesses into a small business of its own.\u003c/p>\n",
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"\n\u003cp>Tucked inside a compact shop near the corner of 25th and Mission streets in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a>, Mission Lotería is evolving from promoting local businesses into a small business of its own.\u003c/p>\n"
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"innerHTML": "\n\u003cp>The organization, which started in 2019, plans to open its first storefront on Sept. 10 at 2884 Mission St., selling giftable items such as hand-painted clay coffee mugs, purses designed by a Colombian artist, clothing, and stationery and cards designed by Bay Area artists. \u003c/p>\n",
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"\n\u003cp>The organization, which started in 2019, plans to open its first storefront on Sept. 10 at 2884 Mission St., selling giftable items such as hand-painted clay coffee mugs, purses designed by a Colombian artist, clothing, and stationery and cards designed by Bay Area artists. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“What began years ago as a creative campaign celebrating the Mission, supporting neighborhood businesses, and bringing our community together has grown into more than we could have imagined,” said Luis Quiroz, founder of Mission Lotería. \u003c/p>\n",
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"\n\u003cp>“What began years ago as a creative campaign celebrating the Mission, supporting neighborhood businesses, and bringing our community together has grown into more than we could have imagined,” said Luis Quiroz, founder of Mission Lotería. \u003c/p>\n"
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"innerHTML": "\n\u003cp>The store’s opening coincides with the start of Hispanic Heritage Month, which spans from Sept. 15 to Oct. 15.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“I intentionally planned the store opening just before Hispanic Heritage Month so that we could lean into the festivities that were to come and be able to highlight the Latino voices and the Latino artists that are going to be featured here.” \u003c/p>\n",
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"\n\u003cp>“I intentionally planned the store opening just before Hispanic Heritage Month so that we could lean into the festivities that were to come and be able to highlight the Latino voices and the Latino artists that are going to be featured here.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>Mission Lotería takes inspiration from Lotería, a beloved bingo-style board game from Mexico known for iconic images such as a cactus plant, a woman in a small boat on Lake Chapala, a man carrying a large globe on his back and a radiant sun. Quiroz, 36, created the marketing platform to support local artists and small businesses by organizing community events and neighborhood tours. \u003c/p>\n",
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"innerHTML": "\n\u003cp>“I want people to visit Mission Lotería and then venture into a cafe shop or a taqueria or a restaurant or another brick-and-mortar store,” Quiroz said. “It’s the starting point to bring them to the other parts of the Mission.” \u003c/p>\n",
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"innerHTML": "\n\u003cp>The organization provides a template for how to support Latino businesses with intention and thoughtfulness, especially at a time when the Trump administration \u003ca href=\"https://www.kqed.org/news/12087915/bay-area-cities-ask-us-judge-to-block-trump-from-cutting-funds-over-dei-immigration\">vigorously attacks diversity initiatives\u003c/a> and has \u003ca href=\"https://www.kqed.org/news/12097313/northern-california-ice-arrests-surged-this-summer\">launched a deportation apparatus\u003c/a> that has largely targeted Latino immigrants and hurts Latine communities nationwide.\u003c/p>\n",
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"\n\u003cp>The organization provides a template for how to support Latino businesses with intention and thoughtfulness, especially at a time when the Trump administration \u003ca href=\"https://www.kqed.org/news/12087915/bay-area-cities-ask-us-judge-to-block-trump-from-cutting-funds-over-dei-immigration\">vigorously attacks diversity initiatives\u003c/a> and has \u003ca href=\"https://www.kqed.org/news/12097313/northern-california-ice-arrests-surged-this-summer\">launched a deportation apparatus\u003c/a> that has largely targeted Latino immigrants and hurts Latine communities nationwide.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“To be sitting here and about to open a storefront in the Mission, in the Latino cultural district of San Francisco,” said Quiroz, who was previously undocumented. “It’s my way of resisting. They’re not going to hold me down. They’re not going to hold us down. We’re here, we’re here to stay, and we’re out here. We’re thriving.” \u003c/p>\n",
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"innerHTML": "\n\u003cp>This year’s Hispanic Heritage Month presents an opportunity for Latinos to support businesses, organizations and community members who have \u003ca href=\"https://www.kqed.org/news/12096833/how-immigration-raids-are-affecting-children-in-los-angeles\">felt the toll\u003c/a> of the administration’s anti-immigration policies that \u003ca href=\"https://www.kqed.org/forum/2010101913621/the-psychological-toll-of-trumps-immigration-policies-on-bay-area-latinos\">have had a chilling effect\u003c/a>, with immigrants staying home, shopping less, attending fewer public events and even being afraid to speak Spanish in public. \u003c/p>\n",
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"\n\u003cp>This year’s Hispanic Heritage Month presents an opportunity for Latinos to support businesses, organizations and community members who have \u003ca href=\"https://www.kqed.org/news/12096833/how-immigration-raids-are-affecting-children-in-los-angeles\">felt the toll\u003c/a> of the administration’s anti-immigration policies that \u003ca href=\"https://www.kqed.org/forum/2010101913621/the-psychological-toll-of-trumps-immigration-policies-on-bay-area-latinos\">have had a chilling effect\u003c/a>, with immigrants staying home, shopping less, attending fewer public events and even being afraid to speak Spanish in public. \u003c/p>\n"
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"innerHTML": "\n\u003cp>This has also been a challenging year for many Latinx-owned businesses between the fear immigrants are feeling and higher costs of doing business, said Alicia Villanueva, owner and founder of Hayward-based Alicia’s Tamales Los Mayas.\u003c/p>\n",
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"\n\u003cp>This has also been a challenging year for many Latinx-owned businesses between the fear immigrants are feeling and higher costs of doing business, said Alicia Villanueva, owner and founder of Hayward-based Alicia’s Tamales Los Mayas.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Seeing \u003ca href=\"https://www.kqed.org/news/12073728/us-citizen-army-veteran-detained-by-ice-sues-for-damages-in-federal-court\">hardworking people\u003c/a> picked up off the street, \u003ca href=\"https://www.kqed.org/news/12094994/detained-at-green-card-interview-how-a-bay-area-family-is-healing-from-sudden-separation?utm_medium=email&utm_source=engagingnetworks&utm_campaign=20260814_NewsDaily_Newsletter_SponsorBlock&utm_content=20260814_NewsDaily_Newsletter_SponsorBlock+8642121190\">families being separated\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/12028303/ice-arrest-left-bay-area-man-hospitalized-struggling-breathe-attorney-says\">parents being detained\u003c/a> and leaving children behind is demoralizing, she said. \u003c/p>\n",
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"\n\u003cp>Seeing \u003ca href=\"https://www.kqed.org/news/12073728/us-citizen-army-veteran-detained-by-ice-sues-for-damages-in-federal-court\">hardworking people\u003c/a> picked up off the street, \u003ca href=\"https://www.kqed.org/news/12094994/detained-at-green-card-interview-how-a-bay-area-family-is-healing-from-sudden-separation?utm_medium=email&utm_source=engagingnetworks&utm_campaign=20260814_NewsDaily_Newsletter_SponsorBlock&utm_content=20260814_NewsDaily_Newsletter_SponsorBlock+8642121190\">families being separated\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/12028303/ice-arrest-left-bay-area-man-hospitalized-struggling-breathe-attorney-says\">parents being detained\u003c/a> and leaving children behind is demoralizing, she said. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“I am a citizen now, since last year, and I still feel this trauma,” she said. “Like when I’m driving, and I see the police or something — it scares me.”\u003c/p>\n",
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"\n\u003cp>“I am a citizen now, since last year, and I still feel this trauma,” she said. “Like when I’m driving, and I see the police or something — it scares me.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>For many food vendors, Hispanic Heritage Month is one of the busiest times of the year, Villanueva said, but this year is different because the community needs a morale boost.\u003c/p>\n",
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"\n\u003cp>For many food vendors, Hispanic Heritage Month is one of the busiest times of the year, Villanueva said, but this year is different because the community needs a morale boost.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“We really celebrate our cultures, our cuisine and all these traditions that we bring from our countries,” she said. “To keep our traditions alive is one of the responsibilities that we have for future generations.” \u003c/p>\n",
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"\n\u003cp>“We really celebrate our cultures, our cuisine and all these traditions that we bring from our countries,” she said. “To keep our traditions alive is one of the responsibilities that we have for future generations.” \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg\" alt=\"\" class=\"wp-image-12098323\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Concha candles and mugs for sale at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg\" alt=\"\" class=\"wp-image-12098323\" />\u003cfigcaption class=\"wp-element-caption\">Concha candles and mugs for sale at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Villanueva said it pains her to see immigrants living in fear and suffering, especially since she understands the desire to come to the United States to work and advance. \u003c/p>\n",
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"innerHTML": "\n\u003cp>She started her company in 2010 after selling tamales door to door. She joined a business incubator program for entrepreneurs at San Francisco-based La Cocina that helped her establish a wholesale and catering business and secure capital to grow. \u003c/p>\n",
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"\n\u003cp>She started her company in 2010 after selling tamales door to door. She joined a business incubator program for entrepreneurs at San Francisco-based La Cocina that helped her establish a wholesale and catering business and secure capital to grow. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Sixteen years later, Villanueva employs 21 workers who cater events, sell food to retail stores, provide passenger meals for Alaska Airlines and make school lunches for students throughout Northern California. Her next goal is national distribution, the 65-year-old said. She embodies an ethos of permanent optimism that many immigrants espouse. \u003c/p>\n",
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"\n\u003cp>Sixteen years later, Villanueva employs 21 workers who cater events, sell food to retail stores, provide passenger meals for Alaska Airlines and make school lunches for students throughout Northern California. Her next goal is national distribution, the 65-year-old said. She embodies an ethos of permanent optimism that many immigrants espouse. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“The time is really hard,” Villanueva said. “But if you have your passion, your dreams, no matter what, just keep going. Don’t be afraid.” \u003c/p>\n",
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"\n\u003cp>“The time is really hard,” Villanueva said. “But if you have your passion, your dreams, no matter what, just keep going. Don’t be afraid.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>Still, for many Latines, Hispanic Heritage Month can come off as cringe. Corporations use it as a time to pander to Latinos and perform solidarity with clichés such as adding pictures of tacos to non-food-related content or putting the Spanish letter ñ where it doesn’t belong. So it’s no wonder why many people tend to snub their noses at seasonal, tone-deaf marketing. \u003c/p>\n",
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"\n\u003cp>Still, for many Latines, Hispanic Heritage Month can come off as cringe. Corporations use it as a time to pander to Latinos and perform solidarity with clichés such as adding pictures of tacos to non-food-related content or putting the Spanish letter ñ where it doesn’t belong. So it’s no wonder why many people tend to snub their noses at seasonal, tone-deaf marketing. \u003c/p>\n"
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"innerHTML": "\n\u003cp>What I can appreciate about Hispanic Heritage Month is the opportunity to unapologetically lean into the beauty, strength and value of Latino culture. Lately, I have been hearing the phrase, “Solo el pueblo salva al pueblo” (Only the community will save the community), which reminds me that celebrating Hispanic Heritage Month might include sharing our culture with others — but it’s most important to show up for ourselves. \u003c/p>\n",
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"\n\u003cp>What I can appreciate about Hispanic Heritage Month is the opportunity to unapologetically lean into the beauty, strength and value of Latino culture. Lately, I have been hearing the phrase, “Solo el pueblo salva al pueblo” (Only the community will save the community), which reminds me that celebrating Hispanic Heritage Month might include sharing our culture with others — but it’s most important to show up for ourselves. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“We think about Latinx heritage 365 days a year,” said Josiah Alderete, co-owner of Medicine for Nightmares in San Francisco. The bookstore is Black- and Latino-owned and has made a point to stock books written by and about people of color from its inception five years ago — not just for affinity months. \u003c/p>\n",
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"\n\u003cp>“We think about Latinx heritage 365 days a year,” said Josiah Alderete, co-owner of Medicine for Nightmares in San Francisco. The bookstore is Black- and Latino-owned and has made a point to stock books written by and about people of color from its inception five years ago — not just for affinity months. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“I’m always thrilled people celebrate Hispanic Heritage Month, but the truth is, we are always celebrating it,” he said. “You can come in here and see yourself 12 months of the year.” \u003c/p>\n",
"innerContent": [
"\n\u003cp>“I’m always thrilled people celebrate Hispanic Heritage Month, but the truth is, we are always celebrating it,” he said. “You can come in here and see yourself 12 months of the year.” \u003c/p>\n"
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"attrs": {
"text": "Practical ways to show up this Hispanic Heritage Month: ",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">Practical ways to show up this Hispanic Heritage Month: \u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">Practical ways to show up this Hispanic Heritage Month: \u003c/h2>\n"
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"text": "Attend Hispanic Heritage Month events "
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">Attend Hispanic Heritage Month events \u003c/h3>\n",
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"innerHTML": "\n\u003cp>Cities and organizations across the Bay Area are planning festivities to honor and celebrate Latine residents and culture, which has turned into an act of resistance. (Check out K Onda’s comprehensive guide.) \u003c/p>\n",
"innerContent": [
"\n\u003cp>Cities and organizations across the Bay Area are planning festivities to honor and celebrate Latine residents and culture, which has turned into an act of resistance. (Check out K Onda’s comprehensive guide.) \u003c/p>\n"
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"innerHTML": "\n\u003cp>Over the last year, several event organizers have said they were advised against holding large public gatherings like festivals for fear of ICE showing up and detaining people. \u003c/p>\n",
"innerContent": [
"\n\u003cp>Over the last year, several event organizers have said they were advised against holding large public gatherings like festivals for fear of ICE showing up and detaining people. \u003c/p>\n"
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"innerHTML": "\n\u003cp>But most organizers decided that offering joy, reinforcing culture and coming together was more important than giving in to fear. \u003c/p>\n",
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"\n\u003cp>But most organizers decided that offering joy, reinforcing culture and coming together was more important than giving in to fear. \u003c/p>\n"
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"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1920x1280.jpg 1920w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" class=\"wp-image-12030084\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1920x1280.jpg 1920w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. Owner Denise Gonzales says about 70% of the products sold in store are imported from Mexico.\u003ccite class=\"wp-inline-image-credit\"> (Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" class=\"wp-image-12030084\" />\u003cfigcaption class=\"wp-element-caption\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. Owner Denise Gonzales says about 70% of the products sold in store are imported from Mexico.\u003ccite class=\"wp-inline-image-credit\"> (Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"text": "Prioritize shopping at Latino-owned businesses, especially small ones"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">Prioritize shopping at Latino-owned businesses, especially small ones\u003c/h3>\n",
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"\n\u003ch3 class=\"wp-block-heading\">Prioritize shopping at Latino-owned businesses, especially small ones\u003c/h3>\n"
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"innerHTML": "\n\u003cp>I covered retail and consumer issues many years ago, and the biggest lesson I learned was that consumers have way more power than they know. \u003c/p>\n",
"innerContent": [
"\n\u003cp>I covered retail and consumer issues many years ago, and the biggest lesson I learned was that consumers have way more power than they know. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Every dollar people spend fuels someone’s bottom line, so choose where you shop wisely, because our spending power picks winners and losers every day. \u003c/p>\n",
"innerContent": [
"\n\u003cp>Every dollar people spend fuels someone’s bottom line, so choose where you shop wisely, because our spending power picks winners and losers every day. \u003c/p>\n"
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"innerHTML": "\n\u003cp>That’s why I don’t feel bad buying an artisan or locally made item such as soaps, honey, produce from a farmer’s market or a handmade gift, even if I could have found something cheaper at a big-box store. \u003c/p>\n",
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"\n\u003cp>That’s why I don’t feel bad buying an artisan or locally made item such as soaps, honey, produce from a farmer’s market or a handmade gift, even if I could have found something cheaper at a big-box store. \u003c/p>\n"
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"innerHTML": "\n\u003cp>When I buy a cup of fruit from a street vendor, I feel good about buying a healthy snack and supporting someone who is often depending on that day’s sales to survive. \u003c/p>\n",
"innerContent": [
"\n\u003cp>When I buy a cup of fruit from a street vendor, I feel good about buying a healthy snack and supporting someone who is often depending on that day’s sales to survive. \u003c/p>\n"
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"text": "Read more books about Latin American identity and history by Latino authors "
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">Read more books about Latin American identity and history by Latino authors\u003cstrong> \u003c/strong>\u003c/h3>\n",
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"innerHTML": "\n\u003cp>For a dose of cultural criticism and an exploration of how personal histories intersect with mainstream culture, I recommend \u003ca href=\"https://www.penguinrandomhouse.com/books/704670/magicalrealism-by-vanessa-angelica-villarreal/\">\u003cem>Magical/Realism: Essays on Music, Memory, Fantasy, and Borders\u003c/em> by Vanessa Angélica Villarreal\u003c/a>, which I recently read and found evocative. \u003c/p>\n",
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"\n\u003cp>For a dose of cultural criticism and an exploration of how personal histories intersect with mainstream culture, I recommend \u003ca href=\"https://www.penguinrandomhouse.com/books/704670/magicalrealism-by-vanessa-angelica-villarreal/\">\u003cem>Magical/Realism: Essays on Music, Memory, Fantasy, and Borders\u003c/em> by Vanessa Angélica Villarreal\u003c/a>, which I recently read and found evocative. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Other books to check out: \u003ca href=\"https://www.simonandschuster.com/books/Migrant-Heart/Reyna-Grande/9781668055274\">\u003cem>Migrant Heart\u003c/em> by Reyna Grande\u003c/a>, a true gem of a writer who makes her home in Northern California, and \u003ca href=\"https://www.simonandschuster.com/books/Keeper-of-My-Kin/Ada-Ferrer/9781668025659\">\u003cem>Keeper of My Kin: Memoir of an Immigrant Daughter\u003c/em>\u003c/a> by Ada Ferrer, who appeared \u003ca href=\"https://www.kqed.org/forum/2010101913858/a-family-divided-by-cubas-revolution\">on Forum earlier this year\u003c/a>. \u003c/p>\n",
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"\n\u003cp>Other books to check out: \u003ca href=\"https://www.simonandschuster.com/books/Migrant-Heart/Reyna-Grande/9781668055274\">\u003cem>Migrant Heart\u003c/em> by Reyna Grande\u003c/a>, a true gem of a writer who makes her home in Northern California, and \u003ca href=\"https://www.simonandschuster.com/books/Keeper-of-My-Kin/Ada-Ferrer/9781668025659\">\u003cem>Keeper of My Kin: Memoir of an Immigrant Daughter\u003c/em>\u003c/a> by Ada Ferrer, who appeared \u003ca href=\"https://www.kqed.org/forum/2010101913858/a-family-divided-by-cubas-revolution\">on Forum earlier this year\u003c/a>. \u003c/p>\n"
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"innerHTML": "\n\u003cp>And, here are some recommendations from Alderete, of Medicine for Nightmares: the young adult novel, \u003ca href=\"https://www.harpercollins.com/products/estela-undrowning-rene-pena-govea\">\u003cem>Estela, Undrowning\u003c/em>\u003c/a> by San Francisco writer and educator \u003ca href=\"https://www.kqed.org/forum/2010101913189/local-ya-novels-tell-san-francisco-stories\">René Peña-Govea\u003c/a>; the poetry collection \u003ca href=\"https://unpress.nevada.edu/9781647792183/where-heaven-sinks/\">\u003cem>When Heaven Sinks\u003c/em>\u003c/a> by María Esquinca (who coincidently is a former KQED colleague); the nonfiction book \u003ca href=\"https://wwnorton.com/books/9781324004370\">\u003cem>Bad Mexicans: Race, Empire & Revolution in the Borderlands\u003c/em>\u003c/a> by Kelly Lytle Hernández; and the memoir \u003ca href=\"https://www.penguinrandomhouse.com/books/803724/terrestre-spanish-edition-by-cristina-rivera-garza/\">\u003cem>Terrestre\u003c/em>\u003c/a> by Pulitzer Prize-winning writer and scholar Cristina Rivera Garza.\u003c/p>\n",
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"\n\u003cp>And, here are some recommendations from Alderete, of Medicine for Nightmares: the young adult novel, \u003ca href=\"https://www.harpercollins.com/products/estela-undrowning-rene-pena-govea\">\u003cem>Estela, Undrowning\u003c/em>\u003c/a> by San Francisco writer and educator \u003ca href=\"https://www.kqed.org/forum/2010101913189/local-ya-novels-tell-san-francisco-stories\">René Peña-Govea\u003c/a>; the poetry collection \u003ca href=\"https://unpress.nevada.edu/9781647792183/where-heaven-sinks/\">\u003cem>When Heaven Sinks\u003c/em>\u003c/a> by María Esquinca (who coincidently is a former KQED colleague); the nonfiction book \u003ca href=\"https://wwnorton.com/books/9781324004370\">\u003cem>Bad Mexicans: Race, Empire & Revolution in the Borderlands\u003c/em>\u003c/a> by Kelly Lytle Hernández; and the memoir \u003ca href=\"https://www.penguinrandomhouse.com/books/803724/terrestre-spanish-edition-by-cristina-rivera-garza/\">\u003cem>Terrestre\u003c/em>\u003c/a> by Pulitzer Prize-winning writer and scholar Cristina Rivera Garza.\u003c/p>\n"
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"excerpt": "This Hispanic Heritage Month, support your community with intention and thoughtfulness. \n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>Tucked inside a compact shop near the corner of 25th and Mission streets in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a>, Mission Lotería is evolving from promoting local businesses into a small business of its own.\u003c/p>\n\n\n\n\u003cp>The organization, which started in 2019, plans to open its first storefront on Sept. 10 at 2884 Mission St., selling giftable items such as hand-painted clay coffee mugs, purses designed by a Colombian artist, clothing, and stationery and cards designed by Bay Area artists. \u003c/p>\n\n\n\n\u003cp>“What began years ago as a creative campaign celebrating the Mission, supporting neighborhood businesses, and bringing our community together has grown into more than we could have imagined,” said Luis Quiroz, founder of Mission Lotería. \u003c/p>\n\n\n\n\u003cp>The store’s opening coincides with the start of Hispanic Heritage Month, which spans from Sept. 15 to Oct. 15.\u003c/p>\n\n\n\n\u003cp>“I intentionally planned the store opening just before Hispanic Heritage Month so that we could lean into the festivities that were to come and be able to highlight the Latino voices and the Latino artists that are going to be featured here.” \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg\" alt=\"\" class=\"wp-image-12098318\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Lotería art at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Mission Lotería takes inspiration from Lotería, a beloved bingo-style board game from Mexico known for iconic images such as a cactus plant, a woman in a small boat on Lake Chapala, a man carrying a large globe on his back and a radiant sun. Quiroz, 36, created the marketing platform to support local artists and small businesses by organizing community events and neighborhood tours. \u003c/p>\n\n\n\n\u003cp>“I want people to visit Mission Lotería and then venture into a cafe shop or a taqueria or a restaurant or another brick-and-mortar store,” Quiroz said. “It’s the starting point to bring them to the other parts of the Mission.” \u003c/p>\n\n\n\n\u003cp>The organization provides a template for how to support Latino businesses with intention and thoughtfulness, especially at a time when the Trump administration \u003ca href=\"https://www.kqed.org/news/12087915/bay-area-cities-ask-us-judge-to-block-trump-from-cutting-funds-over-dei-immigration\">vigorously attacks diversity initiatives\u003c/a> and has \u003ca href=\"https://www.kqed.org/news/12097313/northern-california-ice-arrests-surged-this-summer\">launched a deportation apparatus\u003c/a> that has largely targeted Latino immigrants and hurts Latine communities nationwide.\u003c/p>\n\n\n\n\u003cp>“To be sitting here and about to open a storefront in the Mission, in the Latino cultural district of San Francisco,” said Quiroz, who was previously undocumented. “It’s my way of resisting. They’re not going to hold me down. They’re not going to hold us down. We’re here, we’re here to stay, and we’re out here. We’re thriving.” \u003c/p>\n\n\n\n\n\n\u003cp>This year’s Hispanic Heritage Month presents an opportunity for Latinos to support businesses, organizations and community members who have \u003ca href=\"https://www.kqed.org/news/12096833/how-immigration-raids-are-affecting-children-in-los-angeles\">felt the toll\u003c/a> of the administration’s anti-immigration policies that \u003ca href=\"https://www.kqed.org/forum/2010101913621/the-psychological-toll-of-trumps-immigration-policies-on-bay-area-latinos\">have had a chilling effect\u003c/a>, with immigrants staying home, shopping less, attending fewer public events and even being afraid to speak Spanish in public. \u003c/p>\n\n\n\n\u003cp>This has also been a challenging year for many Latinx-owned businesses between the fear immigrants are feeling and higher costs of doing business, said Alicia Villanueva, owner and founder of Hayward-based Alicia’s Tamales Los Mayas.\u003c/p>\n\n\n\n\u003cp>Seeing \u003ca href=\"https://www.kqed.org/news/12073728/us-citizen-army-veteran-detained-by-ice-sues-for-damages-in-federal-court\">hardworking people\u003c/a> picked up off the street, \u003ca href=\"https://www.kqed.org/news/12094994/detained-at-green-card-interview-how-a-bay-area-family-is-healing-from-sudden-separation?utm_medium=email&utm_source=engagingnetworks&utm_campaign=20260814_NewsDaily_Newsletter_SponsorBlock&utm_content=20260814_NewsDaily_Newsletter_SponsorBlock+8642121190\">families being separated\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/12028303/ice-arrest-left-bay-area-man-hospitalized-struggling-breathe-attorney-says\">parents being detained\u003c/a> and leaving children behind is demoralizing, she said. \u003c/p>\n\n\n\n\u003cp>“I am a citizen now, since last year, and I still feel this trauma,” she said. “Like when I’m driving, and I see the police or something — it scares me.”\u003c/p>\n\n\n\n\u003cp>For many food vendors, Hispanic Heritage Month is one of the busiest times of the year, Villanueva said, but this year is different because the community needs a morale boost.\u003c/p>\n\n\n\n\u003cp>“We really celebrate our cultures, our cuisine and all these traditions that we bring from our countries,” she said. “To keep our traditions alive is one of the responsibilities that we have for future generations.” \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg\" alt=\"\" class=\"wp-image-12098323\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Concha candles and mugs for sale at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Villanueva said it pains her to see immigrants living in fear and suffering, especially since she understands the desire to come to the United States to work and advance. \u003c/p>\n\n\n\n\u003cp>She started her company in 2010 after selling tamales door to door. She joined a business incubator program for entrepreneurs at San Francisco-based La Cocina that helped her establish a wholesale and catering business and secure capital to grow. \u003c/p>\n\n\n\n\u003cp>Sixteen years later, Villanueva employs 21 workers who cater events, sell food to retail stores, provide passenger meals for Alaska Airlines and make school lunches for students throughout Northern California. Her next goal is national distribution, the 65-year-old said. She embodies an ethos of permanent optimism that many immigrants espouse. \u003c/p>\n\n\n\n\u003cp>“The time is really hard,” Villanueva said. “But if you have your passion, your dreams, no matter what, just keep going. Don’t be afraid.” \u003c/p>\n\n\n\n\n\n\u003cp>Still, for many Latines, Hispanic Heritage Month can come off as cringe. Corporations use it as a time to pander to Latinos and perform solidarity with clichés such as adding pictures of tacos to non-food-related content or putting the Spanish letter ñ where it doesn’t belong. So it’s no wonder why many people tend to snub their noses at seasonal, tone-deaf marketing. \u003c/p>\n\n\n\n\u003cp>What I can appreciate about Hispanic Heritage Month is the opportunity to unapologetically lean into the beauty, strength and value of Latino culture. Lately, I have been hearing the phrase, “Solo el pueblo salva al pueblo” (Only the community will save the community), which reminds me that celebrating Hispanic Heritage Month might include sharing our culture with others — but it’s most important to show up for ourselves. \u003c/p>\n\n\n\n\u003cp>“We think about Latinx heritage 365 days a year,” said Josiah Alderete, co-owner of Medicine for Nightmares in San Francisco. The bookstore is Black- and Latino-owned and has made a point to stock books written by and about people of color from its inception five years ago — not just for affinity months. \u003c/p>\n\n\n\n\u003cp>“I’m always thrilled people celebrate Hispanic Heritage Month, but the truth is, we are always celebrating it,” he said. “You can come in here and see yourself 12 months of the year.” \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Practical ways to show up this Hispanic Heritage Month: \u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Attend Hispanic Heritage Month events \u003c/h3>\n\n\n\n\u003cp>Cities and organizations across the Bay Area are planning festivities to honor and celebrate Latine residents and culture, which has turned into an act of resistance. (Check out K Onda’s comprehensive guide.) \u003c/p>\n\n\n\n\u003cp>Over the last year, several event organizers have said they were advised against holding large public gatherings like festivals for fear of ICE showing up and detaining people. \u003c/p>\n\n\n\n\u003cp>But most organizers decided that offering joy, reinforcing culture and coming together was more important than giving in to fear. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" class=\"wp-image-12030084\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. Owner Denise Gonzales says about 70% of the products sold in store are imported from Mexico. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Prioritize shopping at Latino-owned businesses, especially small ones\u003c/h3>\n\n\n\n\u003cp>I covered retail and consumer issues many years ago, and the biggest lesson I learned was that consumers have way more power than they know. \u003c/p>\n\n\n\n\u003cp>Every dollar people spend fuels someone’s bottom line, so choose where you shop wisely, because our spending power picks winners and losers every day. \u003c/p>\n\n\n\n\u003cp>That’s why I don’t feel bad buying an artisan or locally made item such as soaps, honey, produce from a farmer’s market or a handmade gift, even if I could have found something cheaper at a big-box store. \u003c/p>\n\n\n\n\u003cp>When I buy a cup of fruit from a street vendor, I feel good about buying a healthy snack and supporting someone who is often depending on that day’s sales to survive. \u003c/p>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Read more books about Latin American identity and history by Latino authors\u003cstrong> \u003c/strong>\u003c/h3>\n\n\n\n\u003cp>For a dose of cultural criticism and an exploration of how personal histories intersect with mainstream culture, I recommend \u003ca href=\"https://www.penguinrandomhouse.com/books/704670/magicalrealism-by-vanessa-angelica-villarreal/\">\u003cem>Magical/Realism: Essays on Music, Memory, Fantasy, and Borders\u003c/em> by Vanessa Angélica Villarreal\u003c/a>, which I recently read and found evocative. \u003c/p>\n\n\n\n\u003cp>Other books to check out: \u003ca href=\"https://www.simonandschuster.com/books/Migrant-Heart/Reyna-Grande/9781668055274\">\u003cem>Migrant Heart\u003c/em> by Reyna Grande\u003c/a>, a true gem of a writer who makes her home in Northern California, and \u003ca href=\"https://www.simonandschuster.com/books/Keeper-of-My-Kin/Ada-Ferrer/9781668025659\">\u003cem>Keeper of My Kin: Memoir of an Immigrant Daughter\u003c/em>\u003c/a> by Ada Ferrer, who appeared \u003ca href=\"https://www.kqed.org/forum/2010101913858/a-family-divided-by-cubas-revolution\">on Forum earlier this year\u003c/a>. \u003c/p>\n\n\n\n\u003cp>And, here are some recommendations from Alderete, of Medicine for Nightmares: the young adult novel, \u003ca href=\"https://www.harpercollins.com/products/estela-undrowning-rene-pena-govea\">\u003cem>Estela, Undrowning\u003c/em>\u003c/a> by San Francisco writer and educator \u003ca href=\"https://www.kqed.org/forum/2010101913189/local-ya-novels-tell-san-francisco-stories\">René Peña-Govea\u003c/a>; the poetry collection \u003ca href=\"https://unpress.nevada.edu/9781647792183/where-heaven-sinks/\">\u003cem>When Heaven Sinks\u003c/em>\u003c/a> by María Esquinca (who coincidently is a former KQED colleague); the nonfiction book \u003ca href=\"https://wwnorton.com/books/9781324004370\">\u003cem>Bad Mexicans: Race, Empire & Revolution in the Borderlands\u003c/em>\u003c/a> by Kelly Lytle Hernández; and the memoir \u003ca href=\"https://www.penguinrandomhouse.com/books/803724/terrestre-spanish-edition-by-cristina-rivera-garza/\">\u003cem>Terrestre\u003c/em>\u003c/a> by Pulitzer Prize-winning writer and scholar Cristina Rivera Garza.\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "mission-district-house-of-latin-rock-eyes-landmark-status",
"title": "SF’s ‘House of Latin Rock’ to Receive Landmark Status, Preserving Mission’s Music History",
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"headTitle": "SF’s ‘House of Latin Rock’ to Receive Landmark Status, Preserving Mission’s Music History | KQED",
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"content": "\u003cp>It’s hard to pass one vibrant home in San Francisco’s \u003ca href=\"https://www.kqed.org/news/tag/mission-district\">Mission District\u003c/a> without a second look.\u003c/p>\n\u003cp>Richard Segovia’s house, or the “House of Latin Rock,” is coated with a colorful mural of Latin American performing artists like Carlos Santana, Maria Medina and Pete Escovedo.\u003c/p>\n\u003cp>Every inch of the home is detailed with portraits of historic musicians, rendered in saturated blue, green and orange hues.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Past the front door, Segovia’s living room and rehearsal space are lined with hundreds more photos, records and recognitions from the community: a collection representing decades of music history.\u003c/p>\n\u003cp>On Tuesday, San Francisco’s Board of Supervisors is gearing up to approve landmark status for the house, honoring Segovia’s home and its role in the neighborhood’s rich musical history.\u003c/p>\n\u003cp>The property “serves as a physical anchor for the Latin Rock musical movement,” said Supervisor Jackie Fielder, introducing the proposal at a planning committee meeting the day before. “For decades, this house has functioned as an active cultural hub, serving as a rehearsal space, recording studio and collaborative environment for local artists.”\u003c/p>\n\u003cfigure id=\"attachment_12089004\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089004\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Richard Segovia sits in his house on 25th and York streets, known as the Latin Rock House, in San Francisco on April 7, 2026. The home is covered in a large mural honoring dozens of musicians tied to the Mission District’s Latin rock scene, which Segovia has helped preserve for decades. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I have been to many jam sessions at this house, before I became supervisor,” added Supervisor Myrna Melgar, laughing.\u003c/p>\n\u003cp>Segovia said he was “ very honored and very happy” that his home is in the process of receiving the designation, which will protect it from being demolished or altered in the future without the city’s permission.\u003c/p>\n\u003cp>“ My family would be ecstatic,” Segovia said. He believes that, once anointed with landmark protection status, his house will reaffirm the Mission District “as alive and something that we can call our own.”\u003c/p>\n\u003cp>Segovia, who is 72, was born and raised in the Mission, where he continues to reside with his wife Tammy. He’s lived in the “House of Latin Rock” since he was 10, and it would be the third landmark in San Francisco that is also a private residence — along with the “Painted Ladies” in Alamo Square, and the \u003cem>Mrs. Doubtfire \u003c/em>House in the Pacific Heights neighborhood.[aside postID=news_12059299 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00168_TV-KQED.jpg']The mural on his home is dedicated to a musical movement that he helped build, with distinctly San Franciscan roots: Latin rock.\u003c/p>\n\u003cp>Segovia describes Latin rock as a mixture of blues and Afro-Cuban rhythms and percussion. He credits its creation to a Mission-based band called The Aliens, which was formed in 1964. San Francisco’s psychedelic rock scene also heavily influenced the genre as it evolved during the 1960s.\u003c/p>\n\u003cp>Fielder sought the designation after visiting Segovia’s home to award him with a Certificate of Honor for his volunteer work supporting the development of student musicians within his home studio space.\u003c/p>\n\u003cp>“ She came upstairs, saw all the pictures,” Segovia said. “By the time she got to the music room, it was like, ‘Richard, we have to make this house a landmark.’ I said, ‘Let’s go for it.’”\u003c/p>\n\u003cp>\u003ca href=\"https://citypln-m-extnl.sfgov.org/Commissions/HPC/5_20_2026/Commission%20Packet/2026-002606DES.pdf\">In its proposal\u003c/a> to grant the designation, the city’s Historic Preservation Committee described Segovia’s house as “one of the Mission District’s most significant cultural and public art landmarks.”\u003c/p>\n\u003cp>The committee stressed the significance of the home to the musical movement that its mural honors, as well as its embodiment of the visual art tradition, “Mission Muralismo.”\u003c/p>\n\u003cp>“The mural reflects the tradition of using public art to document community history, honor cultural identity, and reclaim space through color and storytelling,” the committee said. “Like many landmark murals in the neighborhood, it incorporates portraiture, cultural symbolism, and expressive movement to celebrate local heroes and build a sense of shared memory.”\u003c/p>\n\u003cfigure id=\"attachment_12089005\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089005\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Richard Segovia points to notes musicians have left in his house on 25th and York streets, known as the Latin Rock House, in San Francisco on April 7, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In order for the designation to be approved, the Board of Supervisors will need to reach a unanimous vote in favor of the proposal. But a representative from Fielder’s office said the proposal had not received any opposition, only “wholehearted support” from the neighboring community.\u003c/p>\n\u003cp>The house’s mural was originally created in 2017 by a local youth program within the mural arts organization Precita Eyes, in collaboration with community muralists Max Marttila and Fred Alvarado.\u003c/p>\n\u003cp>Segovia said the mural continues to evolve under the care of the original muralists and other local artists. He has worked with them to update and restore the painting since then, and he estimated that around 200 performers are currently depicted on the mural.\u003c/p>\n\u003cp>But the “House of Latin Rock” has been a home for music long before the iconic mural graced its exterior. Segovia recalled how, as a teenager, he would open up his garage to play music for the neighborhood when his parents were gone for the day.\u003c/p>\n\u003cfigure id=\"attachment_12089006\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089006\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Latin Rock House, owned by musician Richard Segovia, in San Francisco’s Mission District on June 26, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Back in the day, garages were filled with music,” Segovia said. After Santana’s 1969 performance at Woodstock, “the whole Mission District went from the battle of the barrios to the battle of the bands.”\u003c/p>\n\u003cp>But his homebrew performances stopped abruptly one day, when his parents came home early.\u003c/p>\n\u003cp>“Boy, was I in trouble,” he said. “But then that’s when I knew that music was gonna be my life, you know?”\u003c/p>\n\u003cp>As the young Segovia grew into a professional music career, his home gradually turned into a creative hub for professional musicians across different genres. Like the Mission, he said, the house is alive — with a way of constantly bringing new faces through its doors.\u003c/p>\n\u003cp>“It operates on its own,” Segovia said. “People are drawn to it now because of the years of dedication and music that I gave my whole life to.”\u003c/p>\n\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/author/emanoukian\">Elize Manoukian\u003c/a> contributed to this report. \u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "On Tuesday, San Francisco officials vote to decide whether the residence will join the Painted Ladies and the Mrs. Doubtfire House in receiving protected landmark status.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>It’s hard to pass one vibrant home in San Francisco’s \u003ca href=\"https://www.kqed.org/news/tag/mission-district\">Mission District\u003c/a> without a second look.\u003c/p>\n\u003cp>Richard Segovia’s house, or the “House of Latin Rock,” is coated with a colorful mural of Latin American performing artists like Carlos Santana, Maria Medina and Pete Escovedo.\u003c/p>\n\u003cp>Every inch of the home is detailed with portraits of historic musicians, rendered in saturated blue, green and orange hues.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Past the front door, Segovia’s living room and rehearsal space are lined with hundreds more photos, records and recognitions from the community: a collection representing decades of music history.\u003c/p>\n\u003cp>On Tuesday, San Francisco’s Board of Supervisors is gearing up to approve landmark status for the house, honoring Segovia’s home and its role in the neighborhood’s rich musical history.\u003c/p>\n\u003cp>The property “serves as a physical anchor for the Latin Rock musical movement,” said Supervisor Jackie Fielder, introducing the proposal at a planning committee meeting the day before. “For decades, this house has functioned as an active cultural hub, serving as a rehearsal space, recording studio and collaborative environment for local artists.”\u003c/p>\n\u003cfigure id=\"attachment_12089004\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089004\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Richard Segovia sits in his house on 25th and York streets, known as the Latin Rock House, in San Francisco on April 7, 2026. The home is covered in a large mural honoring dozens of musicians tied to the Mission District’s Latin rock scene, which Segovia has helped preserve for decades. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I have been to many jam sessions at this house, before I became supervisor,” added Supervisor Myrna Melgar, laughing.\u003c/p>\n\u003cp>Segovia said he was “ very honored and very happy” that his home is in the process of receiving the designation, which will protect it from being demolished or altered in the future without the city’s permission.\u003c/p>\n\u003cp>“ My family would be ecstatic,” Segovia said. He believes that, once anointed with landmark protection status, his house will reaffirm the Mission District “as alive and something that we can call our own.”\u003c/p>\n\u003cp>Segovia, who is 72, was born and raised in the Mission, where he continues to reside with his wife Tammy. He’s lived in the “House of Latin Rock” since he was 10, and it would be the third landmark in San Francisco that is also a private residence — along with the “Painted Ladies” in Alamo Square, and the \u003cem>Mrs. Doubtfire \u003c/em>House in the Pacific Heights neighborhood.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The mural on his home is dedicated to a musical movement that he helped build, with distinctly San Franciscan roots: Latin rock.\u003c/p>\n\u003cp>Segovia describes Latin rock as a mixture of blues and Afro-Cuban rhythms and percussion. He credits its creation to a Mission-based band called The Aliens, which was formed in 1964. San Francisco’s psychedelic rock scene also heavily influenced the genre as it evolved during the 1960s.\u003c/p>\n\u003cp>Fielder sought the designation after visiting Segovia’s home to award him with a Certificate of Honor for his volunteer work supporting the development of student musicians within his home studio space.\u003c/p>\n\u003cp>“ She came upstairs, saw all the pictures,” Segovia said. “By the time she got to the music room, it was like, ‘Richard, we have to make this house a landmark.’ I said, ‘Let’s go for it.’”\u003c/p>\n\u003cp>\u003ca href=\"https://citypln-m-extnl.sfgov.org/Commissions/HPC/5_20_2026/Commission%20Packet/2026-002606DES.pdf\">In its proposal\u003c/a> to grant the designation, the city’s Historic Preservation Committee described Segovia’s house as “one of the Mission District’s most significant cultural and public art landmarks.”\u003c/p>\n\u003cp>The committee stressed the significance of the home to the musical movement that its mural honors, as well as its embodiment of the visual art tradition, “Mission Muralismo.”\u003c/p>\n\u003cp>“The mural reflects the tradition of using public art to document community history, honor cultural identity, and reclaim space through color and storytelling,” the committee said. “Like many landmark murals in the neighborhood, it incorporates portraiture, cultural symbolism, and expressive movement to celebrate local heroes and build a sense of shared memory.”\u003c/p>\n\u003cfigure id=\"attachment_12089005\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089005\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Richard Segovia points to notes musicians have left in his house on 25th and York streets, known as the Latin Rock House, in San Francisco on April 7, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In order for the designation to be approved, the Board of Supervisors will need to reach a unanimous vote in favor of the proposal. But a representative from Fielder’s office said the proposal had not received any opposition, only “wholehearted support” from the neighboring community.\u003c/p>\n\u003cp>The house’s mural was originally created in 2017 by a local youth program within the mural arts organization Precita Eyes, in collaboration with community muralists Max Marttila and Fred Alvarado.\u003c/p>\n\u003cp>Segovia said the mural continues to evolve under the care of the original muralists and other local artists. He has worked with them to update and restore the painting since then, and he estimated that around 200 performers are currently depicted on the mural.\u003c/p>\n\u003cp>But the “House of Latin Rock” has been a home for music long before the iconic mural graced its exterior. Segovia recalled how, as a teenager, he would open up his garage to play music for the neighborhood when his parents were gone for the day.\u003c/p>\n\u003cfigure id=\"attachment_12089006\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089006\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Latin Rock House, owned by musician Richard Segovia, in San Francisco’s Mission District on June 26, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Back in the day, garages were filled with music,” Segovia said. After Santana’s 1969 performance at Woodstock, “the whole Mission District went from the battle of the barrios to the battle of the bands.”\u003c/p>\n\u003cp>But his homebrew performances stopped abruptly one day, when his parents came home early.\u003c/p>\n\u003cp>“Boy, was I in trouble,” he said. “But then that’s when I knew that music was gonna be my life, you know?”\u003c/p>\n\u003cp>As the young Segovia grew into a professional music career, his home gradually turned into a creative hub for professional musicians across different genres. Like the Mission, he said, the house is alive — with a way of constantly bringing new faces through its doors.\u003c/p>\n\u003cp>“It operates on its own,” Segovia said. “People are drawn to it now because of the years of dedication and music that I gave my whole life to.”\u003c/p>\n\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/author/emanoukian\">Elize Manoukian\u003c/a> contributed to this report. \u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "this-oakland-based-fashion-designer-tells-her-story-through-reclaimed-fabrics",
"title": "This Oakland-Based Fashion Designer Tells Her Story Through Reclaimed Fabrics",
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"headTitle": "This Oakland-Based Fashion Designer Tells Her Story Through Reclaimed Fabrics | KQED",
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"content": "\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\u003cp>Tracy Garcia had just graduated from the Fashion Institute of Technology in New York when the \u003ca href=\"https://www.kqed.org/news/tag/covid-19\">pandemic\u003c/a> took hold in 2020. Unemployed and with a lot of time on her hands, she started posting sewing tutorials online.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/tag/oakland\">Oakland\u003c/a>-based designer’s social media accounts, dubbed Transformations by Tracy, have since amassed a huge following, along with her “Thriftflip Thursday” videos in which she repurposes items like a wedding dress, tablecloth or thrift store bargains into chic dresses.\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/transformationsbytracy/reel/DWW_hC8gZ6Y/\">In one video\u003c/a>, the 28-year-old takes a drapey, fuchsia-colored women’s blouse and transforms it into a sleek, fitted cocktail dress.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“And of course we’re going dancing in this, so let’s go,” she said in the video before it cuts to footage of her grooving to bachata at a club.\u003c/p>\n\u003cp>Her goal, Garcia said, is to teach people to make clothes so that they can appreciate all the work and artistry that goes into a garment.\u003c/p>\n\u003cp>“There’s just so much clothing in the world, and I really feel like we don’t need to make any more material,” Garcia said. In her eyes, upcycling “is just seeing the potential within a garment and creating something completely new.”\u003c/p>\n\u003cfigure id=\"attachment_12090679\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090679\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia, fashion designer and influencer, looks through some of her handmade pieces from her personal collection at her studio in Oakland on July 10, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Garcia’s ability to not just reuse an item, but turn it into a work of art, reminded me of the Mexican and Chicano tradition of rasquache, a practice rooted in resourcefulness, creativity and reuse of materials.\u003c/p>\n\u003cp>Rasquachismo stems from the idea of not letting anything useful go to waste, said Aída Hurtado, a professor of Chicano and Chicana Studies at UC Santa Barbara and co-author of \u003cem>meXicana Fashions: Politics, Self-Adornment, and Identity Construction.\u003c/em>\u003c/p>\n\u003cp>Many Latine designers are looking to fashion for cultural expression and to promote practices that benefit the environment, a long-held tradition, Hurtado said. Latinos have been known for reusing everything from margarine containers to clothing to broken items, all of which can be repaired or reassembled into something else.[aside postID=news_12087163 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00428_TV-KQED.jpg']I witnessed this growing up with my mother, who sews, and my father, who knew carpentry. There is still a bench sitting outside my parents’ house that my dad fashioned out of a discarded diving board.\u003c/p>\n\u003cp>Hurtado said that in Latine communities, “you have to make everything extend because you don’t have a lot of money and you also live in a collective, collaborative kind of community where whatever else you have, you give to other people.”\u003c/p>\n\u003cp>“It’s more common among people that are working class or are poor, both in the U.S. and in Mexico.”\u003c/p>\n\u003cp>Rasquache, born out of necessity and struggle, now confronts a world where regular items are cheap and disposable and fast fashion clothes are filling up landfills — a particular concern for Garcia.\u003c/p>\n\u003cp>I asked Hurtado if Latinos are beginning to lose our Rasquachismo as it becomes easier and cheaper to access various goods.\u003c/p>\n\u003cp>Hurtado responded that cultural practices are not always transmitted linearly from one generation, and younger generations can choose to carry on those practices.\u003c/p>\n\u003cfigure id=\"attachment_12090678\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090678\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia, fashion designer and influencer, sews a piece of fabric at her studio in Oakland on July 10, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Garcia, for example, is making a conscious choice to reject fast fashion and promote sustainability.\u003c/p>\n\u003cp>“You may not loop back all the way to the origins of these practices,” Hurtado said. “But you end up modifying those practices and keeping some of the essence of them.”\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>Garcia, whose parents immigrated from Oaxaca, Mexico, grew up in Paso Robles. From the time that she was in kindergarten, she knew she wanted to be a clothing designer.\u003c/p>\n\u003cp>Garcia’s love of thrifting came from “just not having money,” she said. “Growing up, we would go to charity shops and get secondhand clothing, or I’d get a lot of hand-me-downs from my sister or my mom or family.”\u003c/p>\n\u003cp>She learned to sew in high school so she could apply to a fashion program for college, and made her dress for senior prom. At FIT, she specialized in intimate apparel and learned how to make garments by hand, use natural dyes and make use of what’s known as dead stock — excess fabric left over from clothing factories.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=kwmdENkEvJg\u003c/p>\n\u003cp>Part of her graduation from FIT was supposed to entail a final fashion show, attended by potential employers. The event was canceled because of COVID-19.\u003c/p>\n\u003cp>She had imagined trying to get a job out of college as an entry-level designer for a fashion brand, but those opportunities dissipated during the pandemic.\u003c/p>\n\u003cp>That led her to social media and upcycling.\u003c/p>\n\u003cp>“When I first started out my business, my intention was to upcycle and sell pieces. But I was doing that, and I was pricing things very affordably,” she said. “So I was underpaying myself. It just wasn’t a sustainable business model.”\u003c/p>\n\u003cp>She mostly makes dresses for herself as opposed to making them for customers, because dresses seem to offer the biggest wow factor.\u003c/p>\n\u003cfigure id=\"attachment_12090676\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090676\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia’s work station in Oakland on July 10, 2026. Tracy Garcia is a fashion designer and influencer whose YouTube channel “Transformations by Tracy” has amassed over 300,000 subscribers. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Now, she said her business brings in six figures from ad revenue, sponsorship deals and sales of digital sewing patterns through Etsy. That is more than double what she might be earning as a low-level designer at a major fashion brand.\u003c/p>\n\u003cp>“I’m really happy with the way things turned out, because if that never happened, I wouldn’t be where I am today,” she said. “It pushed me to start my own business.”\u003c/p>\n\u003cp>After Garcia and her fiancé moved to the Bay Area in late 2024, she set up her studio in the second bedroom of their apartment.[aside postID=arts_13991309 hero='https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/Christian-Vela-soundcheck-5.jpg']Her creative process starts with finding reclaimed fabrics, usually at thrift stores like Savers in Alameda, one of her local favorites.\u003c/p>\n\u003cp>On a recent visit to her studio, she showed me some of her favorite pieces, including a two-toned light and medium blue halter beach dress, a sleeveless number from a beaded shirt she found in Europe, a cocktail dress made from Mexican National Team soccer jerseys and an off-white lace gown with a Mandarin collar that she plans to wear for her engagement photo shoot.\u003c/p>\n\u003cp>“I never look at the item itself,” Garcia said. “I always look at that fabric if I like the print, if I like the fiber.\u003c/p>\n\u003cp>“I’m always drawn to floral prints, bright colors. And, if I’m looking at fiber, I’m drawn to silks, crochet textures, anything that’s really soft and romantic. And then, I kind of just go from there.”\u003c/p>\n\u003cp>She often comes up with a specific design once she’s done cutting up the source material. She drapes it over a mannequin — and the ideas start to percolate.\u003c/p>\n\u003cp>Garcia shares this creative process with her social media followers, which, between \u003ca href=\"https://www.instagram.com/transformationsbytracy/\">Instagram \u003c/a>and \u003ca href=\"http://www.youtube.com/transformationsbytracy\">YouTube\u003c/a>\u003cu>,\u003c/u> total more than 1 million.\u003c/p>\n\u003cp>“I love reading the comments that people leave saying, ‘I started sewing because of you,’” she said. “I feel so good being able to show people the potential there is in what a lot of others see as waste.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\u003cp>Tracy Garcia had just graduated from the Fashion Institute of Technology in New York when the \u003ca href=\"https://www.kqed.org/news/tag/covid-19\">pandemic\u003c/a> took hold in 2020. Unemployed and with a lot of time on her hands, she started posting sewing tutorials online.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/tag/oakland\">Oakland\u003c/a>-based designer’s social media accounts, dubbed Transformations by Tracy, have since amassed a huge following, along with her “Thriftflip Thursday” videos in which she repurposes items like a wedding dress, tablecloth or thrift store bargains into chic dresses.\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/transformationsbytracy/reel/DWW_hC8gZ6Y/\">In one video\u003c/a>, the 28-year-old takes a drapey, fuchsia-colored women’s blouse and transforms it into a sleek, fitted cocktail dress.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“And of course we’re going dancing in this, so let’s go,” she said in the video before it cuts to footage of her grooving to bachata at a club.\u003c/p>\n\u003cp>Her goal, Garcia said, is to teach people to make clothes so that they can appreciate all the work and artistry that goes into a garment.\u003c/p>\n\u003cp>“There’s just so much clothing in the world, and I really feel like we don’t need to make any more material,” Garcia said. In her eyes, upcycling “is just seeing the potential within a garment and creating something completely new.”\u003c/p>\n\u003cfigure id=\"attachment_12090679\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090679\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia, fashion designer and influencer, looks through some of her handmade pieces from her personal collection at her studio in Oakland on July 10, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Garcia’s ability to not just reuse an item, but turn it into a work of art, reminded me of the Mexican and Chicano tradition of rasquache, a practice rooted in resourcefulness, creativity and reuse of materials.\u003c/p>\n\u003cp>Rasquachismo stems from the idea of not letting anything useful go to waste, said Aída Hurtado, a professor of Chicano and Chicana Studies at UC Santa Barbara and co-author of \u003cem>meXicana Fashions: Politics, Self-Adornment, and Identity Construction.\u003c/em>\u003c/p>\n\u003cp>Many Latine designers are looking to fashion for cultural expression and to promote practices that benefit the environment, a long-held tradition, Hurtado said. Latinos have been known for reusing everything from margarine containers to clothing to broken items, all of which can be repaired or reassembled into something else.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>I witnessed this growing up with my mother, who sews, and my father, who knew carpentry. There is still a bench sitting outside my parents’ house that my dad fashioned out of a discarded diving board.\u003c/p>\n\u003cp>Hurtado said that in Latine communities, “you have to make everything extend because you don’t have a lot of money and you also live in a collective, collaborative kind of community where whatever else you have, you give to other people.”\u003c/p>\n\u003cp>“It’s more common among people that are working class or are poor, both in the U.S. and in Mexico.”\u003c/p>\n\u003cp>Rasquache, born out of necessity and struggle, now confronts a world where regular items are cheap and disposable and fast fashion clothes are filling up landfills — a particular concern for Garcia.\u003c/p>\n\u003cp>I asked Hurtado if Latinos are beginning to lose our Rasquachismo as it becomes easier and cheaper to access various goods.\u003c/p>\n\u003cp>Hurtado responded that cultural practices are not always transmitted linearly from one generation, and younger generations can choose to carry on those practices.\u003c/p>\n\u003cfigure id=\"attachment_12090678\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090678\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia, fashion designer and influencer, sews a piece of fabric at her studio in Oakland on July 10, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Garcia, for example, is making a conscious choice to reject fast fashion and promote sustainability.\u003c/p>\n\u003cp>“You may not loop back all the way to the origins of these practices,” Hurtado said. “But you end up modifying those practices and keeping some of the essence of them.”\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>Garcia, whose parents immigrated from Oaxaca, Mexico, grew up in Paso Robles. From the time that she was in kindergarten, she knew she wanted to be a clothing designer.\u003c/p>\n\u003cp>Garcia’s love of thrifting came from “just not having money,” she said. “Growing up, we would go to charity shops and get secondhand clothing, or I’d get a lot of hand-me-downs from my sister or my mom or family.”\u003c/p>\n\u003cp>She learned to sew in high school so she could apply to a fashion program for college, and made her dress for senior prom. At FIT, she specialized in intimate apparel and learned how to make garments by hand, use natural dyes and make use of what’s known as dead stock — excess fabric left over from clothing factories.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/kwmdENkEvJg'\n title='//www.youtube.com/embed/kwmdENkEvJg'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Part of her graduation from FIT was supposed to entail a final fashion show, attended by potential employers. The event was canceled because of COVID-19.\u003c/p>\n\u003cp>She had imagined trying to get a job out of college as an entry-level designer for a fashion brand, but those opportunities dissipated during the pandemic.\u003c/p>\n\u003cp>That led her to social media and upcycling.\u003c/p>\n\u003cp>“When I first started out my business, my intention was to upcycle and sell pieces. But I was doing that, and I was pricing things very affordably,” she said. “So I was underpaying myself. It just wasn’t a sustainable business model.”\u003c/p>\n\u003cp>She mostly makes dresses for herself as opposed to making them for customers, because dresses seem to offer the biggest wow factor.\u003c/p>\n\u003cfigure id=\"attachment_12090676\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090676\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia’s work station in Oakland on July 10, 2026. Tracy Garcia is a fashion designer and influencer whose YouTube channel “Transformations by Tracy” has amassed over 300,000 subscribers. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Now, she said her business brings in six figures from ad revenue, sponsorship deals and sales of digital sewing patterns through Etsy. That is more than double what she might be earning as a low-level designer at a major fashion brand.\u003c/p>\n\u003cp>“I’m really happy with the way things turned out, because if that never happened, I wouldn’t be where I am today,” she said. “It pushed me to start my own business.”\u003c/p>\n\u003cp>After Garcia and her fiancé moved to the Bay Area in late 2024, she set up her studio in the second bedroom of their apartment.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Her creative process starts with finding reclaimed fabrics, usually at thrift stores like Savers in Alameda, one of her local favorites.\u003c/p>\n\u003cp>On a recent visit to her studio, she showed me some of her favorite pieces, including a two-toned light and medium blue halter beach dress, a sleeveless number from a beaded shirt she found in Europe, a cocktail dress made from Mexican National Team soccer jerseys and an off-white lace gown with a Mandarin collar that she plans to wear for her engagement photo shoot.\u003c/p>\n\u003cp>“I never look at the item itself,” Garcia said. “I always look at that fabric if I like the print, if I like the fiber.\u003c/p>\n\u003cp>“I’m always drawn to floral prints, bright colors. And, if I’m looking at fiber, I’m drawn to silks, crochet textures, anything that’s really soft and romantic. And then, I kind of just go from there.”\u003c/p>\n\u003cp>She often comes up with a specific design once she’s done cutting up the source material. She drapes it over a mannequin — and the ideas start to percolate.\u003c/p>\n\u003cp>Garcia shares this creative process with her social media followers, which, between \u003ca href=\"https://www.instagram.com/transformationsbytracy/\">Instagram \u003c/a>and \u003ca href=\"http://www.youtube.com/transformationsbytracy\">YouTube\u003c/a>\u003cu>,\u003c/u> total more than 1 million.\u003c/p>\n\u003cp>“I love reading the comments that people leave saying, ‘I started sewing because of you,’” she said. “I feel so good being able to show people the potential there is in what a lot of others see as waste.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "Remember Your Mom’s ‘Tanda’? Young Latinos Are Giving It a Tech-Savvy Twist",
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"content": "\u003cp>\u003cem>This story is part of \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>How We Get By\u003c/em>\u003c/a>\u003cem>, a KQED series exploring how people are coping with rising costs in the Bay Area and California. Find the \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>full series here\u003c/em>\u003c/a>\u003cem>.\u003c/em>\u003c/p>\n\u003cp>In the span of four months, Juan Carrillo’s life got flipped around. He lost two family members in January: a brother and a nephew.\u003c/p>\n\u003cp>On top of his grief, the 49-year-old Fresno resident and his family were staring down funeral bills, each costing more than $10,000.\u003c/p>\n\u003cp>“Everything has done a complete 360-degree turn; you just don’t see it coming, and you don’t even know where else to find the money to make your regular payments,” Carrillo said in Spanish. “In one way or another, we had to help our families.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>As a result of the unexpected expenses, he fell behind on rent and utility payments, even though he was working three jobs — as a DJ, an Uber driver and as a construction worker.\u003c/p>\n\u003cp>But Carrillo got a boon at just the right time: in January, he received $900 in his bank account, which helped his family cover some of the funeral expenses. That was thanks to his tanda, a community-based lending circle, in which members contribute small amounts of money regularly — in his case, $150 each month — and take turns receiving a lump-sum payout.\u003c/p>\n\u003cp>“That’s how we help each other,” Carrillo said.\u003c/p>\n\u003cfigure id=\"attachment_12090543\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090543\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo stands for a portrait at his home in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to contribute to funeral expenses for two of his family members because of it. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>A tanda is a centuries-old financial system widely used across Latin America that functions as a community-based savings-and-lending circle. The system relies on trust among its members — usually small groups of six to 10 — and has historically operated in cash, similar to an interest-free savings plan or an informal loan.\u003c/p>\n\u003cp>Today, however, tandas are becoming more modernized, with apps and other tech tools drawing in younger generations of Latinos. And as California’s cost of living continues to increase, more people are turning to tandas as a way to get out of a tight spot, to save money and build credit.\u003c/p>\n\u003cp>“It is very expensive to live in these areas,” said Mariel Hernandez, a spokesperson for Bay Area nonprofit \u003ca href=\"https://www.missionassetfund.org/\">Mission Asset Fund\u003c/a>. “California’s affordability crisis has made predatory lending more dangerous and more tempting at the same time.”\u003c/p>\n\u003cp>Her organization partnered with the \u003ca href=\"https://www.elfus.org/\">Education and Leadership Foundation\u003c/a>, based in Fresno, more than three years ago to expand access to these traditional lending circles.\u003c/p>\n\u003cfigure id=\"attachment_12090555\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090555\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo displays his delivery driver badge in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to buy new tires for his car with a loan from the tanda. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Both nonprofits use the model as a way to help communities build savings and access small, no-interest loans through structured, community-based programs.\u003c/p>\n\u003cp>But Raúl Hinojosa-Ojeda, a professor of Chicano studies at the University of California, Los Angeles, said the origins of tandas go back centuries.\u003c/p>\n\u003cp>“They’re not new,” Hinojosa-Ojeda said. “There’s multi-thousand-year-old roots of communal labor in Mexico, there’s 1,000-year-old roots in Asia of communal work and communal savings and lending.”\u003c/p>\n\u003cp>Hinojosa-Ojeda said tandas made their way to California in the 19th century, when immigrants from China and Mexico brought the collective savings practices to the state.\u003c/p>\n\u003cfigure id=\"attachment_12090556\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090556\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">A new tire on delivery driver Juan Carrillo’s car in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to buy new tires for his car with a loan from the tanda. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Traditionally, participants knew each other; they were family members, neighbors, friends, and coworkers. Trust is essential within the tanda because a person is less likely to take the money and never return.\u003c/p>\n\u003cp>In the systems operated by the Education and Leadership Foundation and Mission Asset Fund, participants are strangers, and they no longer operate with cash. Instead, they use an app.\u003c/p>\n\u003cp>And the organizations are able to guarantee funding if a person drops out.\u003c/p>\n\u003cp>“The concept is very similar,” Hinojosa-Ojeda said. “People join, and then they agree to deposit money into a fund that’s controlled by a trusted body.”\u003c/p>\n\u003cfigure id=\"attachment_12090546\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090546\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Community Engagement Coordinator Carmen Cardenas shows the “MyMAF” portal on her phone at the Education and Leadership Foundation office in Fresno, California, on Monday, July 6, 2026. MyMAF is a model by Mission Asset Fund that helps community members build their savings, credit, and access small loans. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Hernandez said community members turn to tandas for any number of reasons, including household emergencies or securing a down payment for a home or for rent. She uses tandas herself and said she’s received $1,200 that helped cover the tuition costs of her master’s degree, as well as her Bay Area apartment.\u003c/p>\n\u003cp>“It can be for buying back-to-school supplies, sending money to family abroad, sometimes it’s even covering quinceañeras,” she said.\u003c/p>\n\u003cp>When 24-year-old David Medina was feeling the pressure of the holiday season late last year, he realized he didn’t have enough money to buy gifts for his family.[aside postID=news_12084761 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/IMG_1522.jpg']“And then I remembered, ‘Wait, I’m about to get my money from the tanda.’ That money can go straight into my Christmas shopping,” Medina said.\u003c/p>\n\u003cp>He had been paying $100 a month and received $1,000 just before the holidays. The timing helped turn a stressful situation into a manageable one.\u003c/p>\n\u003cp>“That money that I didn’t know I had put aside, I had it, and it worked perfectly,” he said.\u003c/p>\n\u003cp>With the extra cash, Medina was able to buy gifts: toys, new clothes, household items, and food. It helped his family enjoy a more comfortable Christmas.\u003c/p>\n\u003cp>Carmen Cardenas, the community engagement coordinator for Education and Leadership Foundation, joined a tanda to celebrate her 24th birthday.\u003c/p>\n\u003cp>“When I received the loan, I wasn’t wanting to go into credit card debt for my birthday celebration, so I saved the money that I got from the lending circle to put it towards that,” Cardenas said. “I was able to use that money and then keep paying it back as the lending circle went on.”\u003c/p>\n\u003cp>She makes it a priority to participate in tandas whenever the opportunity arises, viewing them as an important way to manage her finances.\u003c/p>\n\u003cfigure id=\"attachment_12090547\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090547\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Community Engagement Coordinator Carmen Cardenas stands for a portrait at the Education and Leadership Foundation (ELF) office in Fresno, California, on Monday, July 6, 2026. Cardenas assists ELF community members with signing up for tandas, also known as lending circles, and has made use of them for her own expenses. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Through the Mission Asset Fund app — which is now available through partnerships in Illinois, Michigan, Minnesota, Mississippi, New York and Washington — Cardenas is instantly alerted whenever a scheduled payment is processed, allowing her to track when money has been automatically withdrawn from her bank account.\u003c/p>\n\u003cp>Meanwhile, Medina has grown to love tandas — not just because he can save money along the way, but also because he’s actively building and strengthening his credit score through the Mission Asset Fund’s app, too.\u003c/p>\n\u003cp>“After college, I didn’t really build my credit,” Medina said.\u003c/p>\n\u003cp>After receiving his last payout, he signed up for another tanda and is set to collect $750 later this year — again with the ability to track and access his payments instantly from his devices.\u003c/p>\n\u003cfigure id=\"attachment_12090548\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090548\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo prays at an altar honoring his brother and nephew in his home in Fresno, California, on Monday, July 6, 2026. Carrillo was able to contribute to funeral expenses for his brother and nephew after joining a tanda, a lending circle widely used in Latin America. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The ability to build credit scores also interested Carrillo, not for himself, but for his 18- and 20-year-old sons.\u003c/p>\n\u003cp>“In this country, you move forward with credit; without credit, you don’t,” Carrillo said. “Everything relies on credit.”\u003c/p>\n\u003cp>It’d be tempting to lean on credit to keep up with California’s rising costs, but Carrillo said the tandas have helped him manage it. And, when tragedy struck, the tanda was there with quick cash and zero debt.\u003c/p>\n\u003cp>“I thank God because it arrived at a time [of need],” he said.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story is part of \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>How We Get By\u003c/em>\u003c/a>\u003cem>, a KQED series exploring how people are coping with rising costs in the Bay Area and California. Find the \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>full series here\u003c/em>\u003c/a>\u003cem>.\u003c/em>\u003c/p>\n\u003cp>In the span of four months, Juan Carrillo’s life got flipped around. He lost two family members in January: a brother and a nephew.\u003c/p>\n\u003cp>On top of his grief, the 49-year-old Fresno resident and his family were staring down funeral bills, each costing more than $10,000.\u003c/p>\n\u003cp>“Everything has done a complete 360-degree turn; you just don’t see it coming, and you don’t even know where else to find the money to make your regular payments,” Carrillo said in Spanish. “In one way or another, we had to help our families.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>As a result of the unexpected expenses, he fell behind on rent and utility payments, even though he was working three jobs — as a DJ, an Uber driver and as a construction worker.\u003c/p>\n\u003cp>But Carrillo got a boon at just the right time: in January, he received $900 in his bank account, which helped his family cover some of the funeral expenses. That was thanks to his tanda, a community-based lending circle, in which members contribute small amounts of money regularly — in his case, $150 each month — and take turns receiving a lump-sum payout.\u003c/p>\n\u003cp>“That’s how we help each other,” Carrillo said.\u003c/p>\n\u003cfigure id=\"attachment_12090543\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090543\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo stands for a portrait at his home in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to contribute to funeral expenses for two of his family members because of it. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>A tanda is a centuries-old financial system widely used across Latin America that functions as a community-based savings-and-lending circle. The system relies on trust among its members — usually small groups of six to 10 — and has historically operated in cash, similar to an interest-free savings plan or an informal loan.\u003c/p>\n\u003cp>Today, however, tandas are becoming more modernized, with apps and other tech tools drawing in younger generations of Latinos. And as California’s cost of living continues to increase, more people are turning to tandas as a way to get out of a tight spot, to save money and build credit.\u003c/p>\n\u003cp>“It is very expensive to live in these areas,” said Mariel Hernandez, a spokesperson for Bay Area nonprofit \u003ca href=\"https://www.missionassetfund.org/\">Mission Asset Fund\u003c/a>. “California’s affordability crisis has made predatory lending more dangerous and more tempting at the same time.”\u003c/p>\n\u003cp>Her organization partnered with the \u003ca href=\"https://www.elfus.org/\">Education and Leadership Foundation\u003c/a>, based in Fresno, more than three years ago to expand access to these traditional lending circles.\u003c/p>\n\u003cfigure id=\"attachment_12090555\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090555\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo displays his delivery driver badge in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to buy new tires for his car with a loan from the tanda. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Both nonprofits use the model as a way to help communities build savings and access small, no-interest loans through structured, community-based programs.\u003c/p>\n\u003cp>But Raúl Hinojosa-Ojeda, a professor of Chicano studies at the University of California, Los Angeles, said the origins of tandas go back centuries.\u003c/p>\n\u003cp>“They’re not new,” Hinojosa-Ojeda said. “There’s multi-thousand-year-old roots of communal labor in Mexico, there’s 1,000-year-old roots in Asia of communal work and communal savings and lending.”\u003c/p>\n\u003cp>Hinojosa-Ojeda said tandas made their way to California in the 19th century, when immigrants from China and Mexico brought the collective savings practices to the state.\u003c/p>\n\u003cfigure id=\"attachment_12090556\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090556\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">A new tire on delivery driver Juan Carrillo’s car in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to buy new tires for his car with a loan from the tanda. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Traditionally, participants knew each other; they were family members, neighbors, friends, and coworkers. Trust is essential within the tanda because a person is less likely to take the money and never return.\u003c/p>\n\u003cp>In the systems operated by the Education and Leadership Foundation and Mission Asset Fund, participants are strangers, and they no longer operate with cash. Instead, they use an app.\u003c/p>\n\u003cp>And the organizations are able to guarantee funding if a person drops out.\u003c/p>\n\u003cp>“The concept is very similar,” Hinojosa-Ojeda said. “People join, and then they agree to deposit money into a fund that’s controlled by a trusted body.”\u003c/p>\n\u003cfigure id=\"attachment_12090546\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090546\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Community Engagement Coordinator Carmen Cardenas shows the “MyMAF” portal on her phone at the Education and Leadership Foundation office in Fresno, California, on Monday, July 6, 2026. MyMAF is a model by Mission Asset Fund that helps community members build their savings, credit, and access small loans. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Hernandez said community members turn to tandas for any number of reasons, including household emergencies or securing a down payment for a home or for rent. She uses tandas herself and said she’s received $1,200 that helped cover the tuition costs of her master’s degree, as well as her Bay Area apartment.\u003c/p>\n\u003cp>“It can be for buying back-to-school supplies, sending money to family abroad, sometimes it’s even covering quinceañeras,” she said.\u003c/p>\n\u003cp>When 24-year-old David Medina was feeling the pressure of the holiday season late last year, he realized he didn’t have enough money to buy gifts for his family.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“And then I remembered, ‘Wait, I’m about to get my money from the tanda.’ That money can go straight into my Christmas shopping,” Medina said.\u003c/p>\n\u003cp>He had been paying $100 a month and received $1,000 just before the holidays. The timing helped turn a stressful situation into a manageable one.\u003c/p>\n\u003cp>“That money that I didn’t know I had put aside, I had it, and it worked perfectly,” he said.\u003c/p>\n\u003cp>With the extra cash, Medina was able to buy gifts: toys, new clothes, household items, and food. It helped his family enjoy a more comfortable Christmas.\u003c/p>\n\u003cp>Carmen Cardenas, the community engagement coordinator for Education and Leadership Foundation, joined a tanda to celebrate her 24th birthday.\u003c/p>\n\u003cp>“When I received the loan, I wasn’t wanting to go into credit card debt for my birthday celebration, so I saved the money that I got from the lending circle to put it towards that,” Cardenas said. “I was able to use that money and then keep paying it back as the lending circle went on.”\u003c/p>\n\u003cp>She makes it a priority to participate in tandas whenever the opportunity arises, viewing them as an important way to manage her finances.\u003c/p>\n\u003cfigure id=\"attachment_12090547\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090547\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Community Engagement Coordinator Carmen Cardenas stands for a portrait at the Education and Leadership Foundation (ELF) office in Fresno, California, on Monday, July 6, 2026. Cardenas assists ELF community members with signing up for tandas, also known as lending circles, and has made use of them for her own expenses. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Through the Mission Asset Fund app — which is now available through partnerships in Illinois, Michigan, Minnesota, Mississippi, New York and Washington — Cardenas is instantly alerted whenever a scheduled payment is processed, allowing her to track when money has been automatically withdrawn from her bank account.\u003c/p>\n\u003cp>Meanwhile, Medina has grown to love tandas — not just because he can save money along the way, but also because he’s actively building and strengthening his credit score through the Mission Asset Fund’s app, too.\u003c/p>\n\u003cp>“After college, I didn’t really build my credit,” Medina said.\u003c/p>\n\u003cp>After receiving his last payout, he signed up for another tanda and is set to collect $750 later this year — again with the ability to track and access his payments instantly from his devices.\u003c/p>\n\u003cfigure id=\"attachment_12090548\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090548\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo prays at an altar honoring his brother and nephew in his home in Fresno, California, on Monday, July 6, 2026. Carrillo was able to contribute to funeral expenses for his brother and nephew after joining a tanda, a lending circle widely used in Latin America. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The ability to build credit scores also interested Carrillo, not for himself, but for his 18- and 20-year-old sons.\u003c/p>\n\u003cp>“In this country, you move forward with credit; without credit, you don’t,” Carrillo said. “Everything relies on credit.”\u003c/p>\n\u003cp>It’d be tempting to lean on credit to keep up with California’s rising costs, but Carrillo said the tandas have helped him manage it. And, when tragedy struck, the tanda was there with quick cash and zero debt.\u003c/p>\n\u003cp>“I thank God because it arrived at a time [of need],” he said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "for-bay-area-latinos-world-cup-is-a-celebration-of-pride-and-identity",
"title": "For Bay Area Latinos, World Cup Is a Celebration of Pride and Identity",
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"headTitle": "For Bay Area Latinos, World Cup Is a Celebration of Pride and Identity | KQED",
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"content": "\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">Click here to subscribe\u003c/a>\u003c/em>.\u003c/p>\n\u003cp>San Francisco resident Salvador Rodriguez started planning — and saving up — for this year’s \u003ca href=\"https://www.kqed.org/news/tag/world-cup\">World Cup\u003c/a> eight years ago when the United States, Mexico and Canada were named host nations.\u003c/p>\n\u003cp>The independent journalist publishes “\u003ca href=\"https://the2026dispatch.substack.com/\">The 2026 Dispatch\u003c/a>,” a Substack newsletter featuring reporting and personal reflections on the World Cup. He plans to attend at least a dozen matches, including the opener in Mexico City and the final in New York City, as well as matches in Atlanta, Seattle, Dallas and Philadelphia among other cities.\u003c/p>\n\u003cp>“I personally measure my life based on World Cups,” Rodriguez, 36, said. “If you bring up basically any World Cup and I could tell you where I was during it.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Latino fans have long been the backbone of soccer culture in the United States, and many are expected to help fuel interest in the 2026 World Cup as the tournament unfolds across North America.\u003c/p>\n\u003cp>Despite concerns about high ticket prices, immigration policies and the politics surrounding the event, fans across the Bay Area say the World Cup remains a powerful expression of cultural pride, family heritage and connection to countries they or their relatives still call home.\u003c/p>\n\u003cfigure id=\"attachment_12087320\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087320\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1500\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Salvador Rodriguez, right, with his mother, Aida Rodriguez, outside of the Estadio Azteca in Mexico City. \u003ccite>(Courtesy of Salvador Rodriguez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rodriguez agrees that there is plenty to criticize about the World Cup, from \u003ca href=\"https://www.kqed.org/news/12086953/the-world-cup-has-arrived-in-the-san-francisco-bay-area-is-anyone-else-coming\">high ticket prices\u003c/a> and \u003ca href=\"https://www.nytimes.com/2026/05/27/nyregion/fifa-indictments-soccer-dismissed.html\">administrative corruption\u003c/a> to a lackluster lineup of matches slated for\u003ca href=\"https://www.kqed.org/news/12086949/levis-stadium-is-no-more-san-francisco-bay-area-stadium-hosts-world-cup\"> the Bay Area\u003c/a>. Still, he said, there is nothing like the World Cup, especially for fans from Latin America, where soccer reigns supreme and love of national teams is paramount.\u003c/p>\n\u003cp>“It’s very rare that the majority of the world comes together in a way where everyone can compete, but also have cultural exchanges,” Rodriguez said before departing for Mexico. “For the people who want to focus on that, they’re going to have an amazing time. And even if you don’t have a lot of money to spend, there’s so many great ways to partake.”\u003c/p>\n\u003cp>While Rodriguez attended the opening match in Mexico City, a few hundred people gathered Thursday at the Spark Social SF Food Truck Park in San Francisco’s Mission Bay to watch Mexico’s 2-0 win over South Africa.[aside postID=news_12086953 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/060926Paraguay-SJSU_GH_009.jpg']As soccer slowly gains traction among U.S. sports fans, Latine fans are driving much of the growth, thanks in part to the legacy of soccer fandom from Latin America.\u003c/p>\n\u003cp>“I love the World Cup. I think it’s so beautiful. I get really emotional during it,” said Cynthia Villamizar of San Francisco, who came to the food truck park with her husband and 7-week-old son.\u003c/p>\n\u003cp>“My dad is from Colombia. My mom’s from Ecuador, so both teams are represented. And my husband’s from India, who I don’t think is represented,” she continued. “But either way, the World Cup represents a beautiful, multicultural, global moment. And our baby is one of those global moments. So it’s a whole family thing.”\u003c/p>\n\u003cp>Latine fans make up much of the growth of soccer in the United States. A 2022 \u003ca href=\"https://www.prnewswire.com/news-releases/telemundo-rolls-out-the-future-is-futbol-a-comprehensive-report-on-the-state-of-soccer-the-fastest-growing-major-team-sport-in-america-301619868.html\">report\u003c/a> from NBCUniversal Telemundo Enterprises found that among U.S. Latinos ages 16 and older, 73% say they are soccer fans and 22% described themselves as “superfans” — more than triple the share of non-Hispanics who ascribe to that term.\u003c/p>\n\u003cp>“We definitely see the World Cup as a big opportunity,” said Javier Garcia, senior vice president of multicultural growth for cable and internet provider Comcast. “For multicultural consumers, it is very clear that it’s a huge opportunity. We see soccer as a sport that continues to grow in the United States. We know that is the future and that’s why we’re putting all the investment and efforts behind it.”\u003c/p>\n\u003cp>A sea of fans in green Mexico jerseys packed picnic tables in the lawn area at Spark SF under a bright midday sun. They sipped beers, noshed on plates from food trucks while keeping their eyes fixed on a giant TV broadcasting the match.\u003c/p>\n\u003cfigure id=\"attachment_12087343\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087343\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans express disbelief while watching the Mexico vs. South Africa World Cup game at a watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The World Cup is such a moment for our cultures to shine on a global stage, for people to just celebrate where they’re from, whether they were born there or not,” Villamizar said. “Especially for American-born Latinos, it’s a way to represent for a country that their family celebrates.”\u003c/p>\n\u003cp>Luis Pablo Michel, a 27-year-old from San José, said U.S. hostility toward immigrants and foreign visitors – including World Cup players – along with high ticket prices, is putting a damper on this year’s celebration.\u003c/p>\n\u003cp>“I’m not paying $200 to watch only from the top,” he said. “It’s like the first time you get excited about the World Cup, and it’s like you’re outmatched, you’re outpriced, and it’s kind of a sad thing.”\u003c/p>\n\u003cfigure id=\"attachment_12087328\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087328\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Luis Pablo Michel poses for a portrait at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Still, he was excited to watch the opener with his girlfriend.\u003c/p>\n\u003cp>“I love soccer. I love Mexico,” he said. “What are you going to do, you know? It’s the World Cup. You’re going to watch it.”\u003c/p>\n\u003cp>Nataly and Aimee Rendon, two sisters from San Pablo, also came out to watch Mexico play.\u003c/p>\n\u003cfigure id=\"attachment_12087329\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087329\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Sisters Aimee Rendon (left) and Natalie Rendon (right) pose for a portrait at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I’m feeling excited, mostly excited,” said Nataly Rendon, 30. “I’m excited for everyone, all the cultures to visit different countries and just get to know other places of the world.”\u003c/p>\n\u003cp>At the same time, Aimee Rendon, 29, said it’s important to recognize other issues surrounding the festivities, like\u003ca href=\"https://www.npr.org/2026/06/08/nx-s1-5850429/as-mexico-hosts-the-world-cup-families-of-the-disappeared-keep-searching\"> families of missing people \u003c/a>protesting at games in Mexico or \u003ca href=\"http://theguardian.com/football/2026/jun/11/iran-world-cup-tijuana-security-camp-mexico\">the Iranian National Team\u003c/a> being barred from preparing in the United States.\u003c/p>\n\u003cp>As Mexican-Americans, they were also excited to cheer for their parents’ home country.\u003c/p>\n\u003cfigure id=\"attachment_12087339\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087339\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A handkerchief with a Mexico flag design rests on a picnic table at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rooting for Mexico “feels natural,” Nataly Rendon said. “I feel like it’s más orgullo mexicano, definitely, 100%.”\u003c/p>\n\u003cp>Ana Guzman, 37, took the day off and drove from her home in Stockton with her daughter to San Francisco for “the vibe.”\u003c/p>\n\u003cp>“The World Cup really brings out something in us — our pride, our heritage, our culture,” Guzman, who is Mexican-American, said. “Every four years you will catch me watching the World Cup.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"title": "For Bay Area Latinos, World Cup Is a Celebration of Pride and Identity | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">Click here to subscribe\u003c/a>\u003c/em>.\u003c/p>\n\u003cp>San Francisco resident Salvador Rodriguez started planning — and saving up — for this year’s \u003ca href=\"https://www.kqed.org/news/tag/world-cup\">World Cup\u003c/a> eight years ago when the United States, Mexico and Canada were named host nations.\u003c/p>\n\u003cp>The independent journalist publishes “\u003ca href=\"https://the2026dispatch.substack.com/\">The 2026 Dispatch\u003c/a>,” a Substack newsletter featuring reporting and personal reflections on the World Cup. He plans to attend at least a dozen matches, including the opener in Mexico City and the final in New York City, as well as matches in Atlanta, Seattle, Dallas and Philadelphia among other cities.\u003c/p>\n\u003cp>“I personally measure my life based on World Cups,” Rodriguez, 36, said. “If you bring up basically any World Cup and I could tell you where I was during it.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Latino fans have long been the backbone of soccer culture in the United States, and many are expected to help fuel interest in the 2026 World Cup as the tournament unfolds across North America.\u003c/p>\n\u003cp>Despite concerns about high ticket prices, immigration policies and the politics surrounding the event, fans across the Bay Area say the World Cup remains a powerful expression of cultural pride, family heritage and connection to countries they or their relatives still call home.\u003c/p>\n\u003cfigure id=\"attachment_12087320\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087320\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1500\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Salvador Rodriguez, right, with his mother, Aida Rodriguez, outside of the Estadio Azteca in Mexico City. \u003ccite>(Courtesy of Salvador Rodriguez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rodriguez agrees that there is plenty to criticize about the World Cup, from \u003ca href=\"https://www.kqed.org/news/12086953/the-world-cup-has-arrived-in-the-san-francisco-bay-area-is-anyone-else-coming\">high ticket prices\u003c/a> and \u003ca href=\"https://www.nytimes.com/2026/05/27/nyregion/fifa-indictments-soccer-dismissed.html\">administrative corruption\u003c/a> to a lackluster lineup of matches slated for\u003ca href=\"https://www.kqed.org/news/12086949/levis-stadium-is-no-more-san-francisco-bay-area-stadium-hosts-world-cup\"> the Bay Area\u003c/a>. Still, he said, there is nothing like the World Cup, especially for fans from Latin America, where soccer reigns supreme and love of national teams is paramount.\u003c/p>\n\u003cp>“It’s very rare that the majority of the world comes together in a way where everyone can compete, but also have cultural exchanges,” Rodriguez said before departing for Mexico. “For the people who want to focus on that, they’re going to have an amazing time. And even if you don’t have a lot of money to spend, there’s so many great ways to partake.”\u003c/p>\n\u003cp>While Rodriguez attended the opening match in Mexico City, a few hundred people gathered Thursday at the Spark Social SF Food Truck Park in San Francisco’s Mission Bay to watch Mexico’s 2-0 win over South Africa.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>As soccer slowly gains traction among U.S. sports fans, Latine fans are driving much of the growth, thanks in part to the legacy of soccer fandom from Latin America.\u003c/p>\n\u003cp>“I love the World Cup. I think it’s so beautiful. I get really emotional during it,” said Cynthia Villamizar of San Francisco, who came to the food truck park with her husband and 7-week-old son.\u003c/p>\n\u003cp>“My dad is from Colombia. My mom’s from Ecuador, so both teams are represented. And my husband’s from India, who I don’t think is represented,” she continued. “But either way, the World Cup represents a beautiful, multicultural, global moment. And our baby is one of those global moments. So it’s a whole family thing.”\u003c/p>\n\u003cp>Latine fans make up much of the growth of soccer in the United States. A 2022 \u003ca href=\"https://www.prnewswire.com/news-releases/telemundo-rolls-out-the-future-is-futbol-a-comprehensive-report-on-the-state-of-soccer-the-fastest-growing-major-team-sport-in-america-301619868.html\">report\u003c/a> from NBCUniversal Telemundo Enterprises found that among U.S. Latinos ages 16 and older, 73% say they are soccer fans and 22% described themselves as “superfans” — more than triple the share of non-Hispanics who ascribe to that term.\u003c/p>\n\u003cp>“We definitely see the World Cup as a big opportunity,” said Javier Garcia, senior vice president of multicultural growth for cable and internet provider Comcast. “For multicultural consumers, it is very clear that it’s a huge opportunity. We see soccer as a sport that continues to grow in the United States. We know that is the future and that’s why we’re putting all the investment and efforts behind it.”\u003c/p>\n\u003cp>A sea of fans in green Mexico jerseys packed picnic tables in the lawn area at Spark SF under a bright midday sun. They sipped beers, noshed on plates from food trucks while keeping their eyes fixed on a giant TV broadcasting the match.\u003c/p>\n\u003cfigure id=\"attachment_12087343\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087343\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans express disbelief while watching the Mexico vs. South Africa World Cup game at a watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The World Cup is such a moment for our cultures to shine on a global stage, for people to just celebrate where they’re from, whether they were born there or not,” Villamizar said. “Especially for American-born Latinos, it’s a way to represent for a country that their family celebrates.”\u003c/p>\n\u003cp>Luis Pablo Michel, a 27-year-old from San José, said U.S. hostility toward immigrants and foreign visitors – including World Cup players – along with high ticket prices, is putting a damper on this year’s celebration.\u003c/p>\n\u003cp>“I’m not paying $200 to watch only from the top,” he said. “It’s like the first time you get excited about the World Cup, and it’s like you’re outmatched, you’re outpriced, and it’s kind of a sad thing.”\u003c/p>\n\u003cfigure id=\"attachment_12087328\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087328\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Luis Pablo Michel poses for a portrait at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Still, he was excited to watch the opener with his girlfriend.\u003c/p>\n\u003cp>“I love soccer. I love Mexico,” he said. “What are you going to do, you know? It’s the World Cup. You’re going to watch it.”\u003c/p>\n\u003cp>Nataly and Aimee Rendon, two sisters from San Pablo, also came out to watch Mexico play.\u003c/p>\n\u003cfigure id=\"attachment_12087329\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087329\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Sisters Aimee Rendon (left) and Natalie Rendon (right) pose for a portrait at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I’m feeling excited, mostly excited,” said Nataly Rendon, 30. “I’m excited for everyone, all the cultures to visit different countries and just get to know other places of the world.”\u003c/p>\n\u003cp>At the same time, Aimee Rendon, 29, said it’s important to recognize other issues surrounding the festivities, like\u003ca href=\"https://www.npr.org/2026/06/08/nx-s1-5850429/as-mexico-hosts-the-world-cup-families-of-the-disappeared-keep-searching\"> families of missing people \u003c/a>protesting at games in Mexico or \u003ca href=\"http://theguardian.com/football/2026/jun/11/iran-world-cup-tijuana-security-camp-mexico\">the Iranian National Team\u003c/a> being barred from preparing in the United States.\u003c/p>\n\u003cp>As Mexican-Americans, they were also excited to cheer for their parents’ home country.\u003c/p>\n\u003cfigure id=\"attachment_12087339\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087339\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A handkerchief with a Mexico flag design rests on a picnic table at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rooting for Mexico “feels natural,” Nataly Rendon said. “I feel like it’s más orgullo mexicano, definitely, 100%.”\u003c/p>\n\u003cp>Ana Guzman, 37, took the day off and drove from her home in Stockton with her daughter to San Francisco for “the vibe.”\u003c/p>\n\u003cp>“The World Cup really brings out something in us — our pride, our heritage, our culture,” Guzman, who is Mexican-American, said. “Every four years you will catch me watching the World Cup.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/news/12077473/cesar-chavez-fue-un-heroe-para-los-trabajadores-agricolas-ellos-ahora-enfrentan-un-legado-mas-complicado\">\u003cem>Leer en español\u003c/em>\u003c/a>\u003c/p>\n\u003cp>As word of the damning sexual abuse \u003ca href=\"https://www.kqed.org/news/12076859/california-reacts-to-shocking-cesar-chavez-sexual-misconduct-revelations\">accusations against César Chavez\u003c/a> spread this week, California’s farmworking communities struggled to process and reconcile the disturbing details with the image of a labor icon and civil rights fighter many considered a hero.\u003c/p>\n\u003cp>Reached by phone, people described feeling stunned and disjointed after learning the news from a neighbor’s call, conversations with relatives, work meetings or social media.\u003c/p>\n\u003cp>“It’s almost too difficult to believe what is happening,” Maria García Hernández, a farmworker for more than 30 years, said in Spanish on Wednesday afternoon. The 52-year-old, who lives in Tulare County, said she and her parents benefited from Chavez’s advocacy to include undocumented farmworkers in the last major comprehensive immigration reform in the 1980s.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“I still can’t quite believe it — that such a courageous person who fought for all of us to ensure we had shade, water, clean restrooms, better working conditions, that such a person, so dedicated to the people … could do that,” said García, who seeds and harvests plants in a job represented by the United Farm Workers, the union that Chavez and Dolores Huerta co-founded.\u003c/p>\n\u003cp>Huerta, now 95, revealed for the first time publicly that Chavez manipulated her into sex and raped her in the 1960s, telling \u003cem>The\u003c/em> \u003cem>New York Times\u003c/em> that the two encounters each left her pregnant. \u003cem>The\u003c/em> \u003cem>Times’\u003c/em> multi-year investigation, \u003ca href=\"https://www.nytimes.com/2026/03/18/us/cesar-chavez-sexual-abuse-allegations-ufw.html\">published Wednesday\u003c/a>, also detailed accusations by two women, daughters of union organizers, who said Chavez sexually abused them when they were children in the 1970s.\u003c/p>\n\u003cfigure id=\"attachment_12076915\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076915\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-2_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-2_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-2_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-2_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A farmworker picks grapes at a field in Fresno on Sept. 3, 2025. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>When Rolando Hernandez first heard about the allegations from coworkers during a job training meeting, the former agricultural worker was confused. He thought the discussion must be about someone else.\u003c/p>\n\u003cp>“Excuse me, but which César Chavez are you talking about?” Hernandez, 33, asked at the gathering. “Because I only know of one César Chavez who fought for farmworkers’ rights so that there’d be better wages and not so much injustice in the fields.”\u003c/p>\n\u003cp>“That’s the one,” came the response, leaving Hernandez speechless.\u003c/p>\n\u003cp>“It landed really heavy,” said Hernandez, an outreach educator for a Fresno-based farmworker nonprofit who began harvesting chile fields as a 14-year-old in Arizona before working with grapes and oranges in California.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/12077014/california-weighs-renaming-parks-streets-after-cesar-chavez-amid-abuse-allegations\">fallout from the revelations\u003c/a> was almost immediate. California lawmakers announced they plan to rename the state holiday named after Chavez as Farmworkers Day. Cities, states and organizations, including the UFW, moved to postpone or cancel celebrations planned for March 31 in honor of the Mexican American labor leader’s birthday. Officials are considering \u003ca href=\"https://www.kqed.org/news/12077059/san-francisco-fought-to-name-a-major-street-after-cesar-chavez-will-it-be-renamed-again\">renaming streets\u003c/a>, parks, libraries, schools and other buildings named after Chavez.[aside postID=news_12077059 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/260319-CESAR-CHAVEZ-STREET-MD-01-KQED.jpg']For decades, Chavez and Huerta’s collaboration to advance farmworker rights has been celebrated in children’s textbooks, biographies, movies and parades. Now, mothers like García are troubled that more was not done sooner to prevent and respond to the alleged attacks.\u003c/p>\n\u003cp>“I feel for them; it really pains me in the bottom of my soul what happened to them,” García said. “But if what happened is true, why wasn’t it spoken of a long time ago? Why now?”\u003c/p>\n\u003cp>Chavez died in 1993. Huerta said she stayed silent for 60 years because she feared hurting the reputation of a man who became the face of the Mexican American civil rights movement, known for national boycotts, marches and strikes that achieved significant gains for thousands of farmworkers.\u003c/p>\n\u003cp>“I carried this secret for as long as I did because building the movement and securing farmworker rights was my life’s work,” Huerta said in a statement after the \u003cem>Times\u003c/em> investigation was published. “I have never identified myself as a victim, but I now understand that I am a survivor — of violence, of sexual abuse, of domineering men who saw me, and other women, as property, or things to control.”\u003c/p>\n\u003cp>Luz Gallegos, whose childhood experiences accompanying her parents to UFW pickets and marches inspired her to become a farmworker advocate, said she felt shattered by the revelations. Now the director of TODEC Legal Center, an immigrant and farmworker nonprofit in the Inland Empire and Coachella Valley, Gallegos praised the courage of Huerta and the other victims who carried their pain before choosing to speak up.\u003c/p>\n\u003cp>“We stand with our compañera Dolores Huerta and the survivors. What has been revealed is very painful and deeply disturbing,” said Gallegos, her voice cracking. “We know firsthand that silence has never protected our farmworker communities, and no movement or justice can ask people to stay silent about abuse — not then and not now.”\u003c/p>\n\u003cfigure id=\"attachment_12076917\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076917\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/Workers-2_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/Workers-2_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/Workers-2_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/Workers-2_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A mandarin orchard west of Fresno, California, on March 21, 2017. \u003ccite>(Alexandra Hall/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>She, like others who spoke with KQED hours after hearing the news, said they want this moment of reckoning to help prevent similar abuses in the future. They hope the allegations against Chavez don’t undercut gains by the farmworker movement as a whole, built by many laborers and their families over decades.\u003c/p>\n\u003cp>“Right now, we are holding grief. I am holding so much pain in my chest, in my mind, in my heart,” Gallegos said. “At the same time, it’s a reflection that we cannot stay silent, we cannot let our movement end … reassuring our community that their voice matters and that no one should endure any type of abuse.”\u003c/p>\n\u003cp>García, who started accompanying her parents to work in agriculture at the age of 10, said sexual harassment by farm labor contractors and supervisors was rampant. She was fired from jobs, she said, as retaliation for not agreeing to men’s advances. But joining the UFW helped improve her job conditions and feel supported to complain if there were problems, she said.\u003c/p>\n\u003cfigure id=\"attachment_12076914\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076914\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A farmworker picks grapes at a field in Fresno on Sept. 3, 2025. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>García said that if union insiders or others knew of the allegations against Chavez but failed to investigate or willingly ignored the underage victims, there should be consequences.\u003c/p>\n\u003cp>“If those people are still around — if they are still alive — then they must be held accountable,” she said.\u003c/p>\n\u003cp>Outside a courtroom in Fresno, where the UFW is fighting a Trump administration plan to make it cheaper to hire temporary farm labor, union president Teresa Romero asked the public to respect the privacy of victims who came forward, according to \u003ca href=\"https://calmatters.org/justice/2026/03/cesar-chavez-ufw-romero/\">CalMatters\u003c/a>.\u003c/p>\n\u003cp>“We do not condone the actions of César Chavez,” Romero said. “It’s wrong.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.kqed.org/news/12077473/cesar-chavez-fue-un-heroe-para-los-trabajadores-agricolas-ellos-ahora-enfrentan-un-legado-mas-complicado\">\u003cem>Leer en español\u003c/em>\u003c/a>\u003c/p>\n\u003cp>As word of the damning sexual abuse \u003ca href=\"https://www.kqed.org/news/12076859/california-reacts-to-shocking-cesar-chavez-sexual-misconduct-revelations\">accusations against César Chavez\u003c/a> spread this week, California’s farmworking communities struggled to process and reconcile the disturbing details with the image of a labor icon and civil rights fighter many considered a hero.\u003c/p>\n\u003cp>Reached by phone, people described feeling stunned and disjointed after learning the news from a neighbor’s call, conversations with relatives, work meetings or social media.\u003c/p>\n\u003cp>“It’s almost too difficult to believe what is happening,” Maria García Hernández, a farmworker for more than 30 years, said in Spanish on Wednesday afternoon. The 52-year-old, who lives in Tulare County, said she and her parents benefited from Chavez’s advocacy to include undocumented farmworkers in the last major comprehensive immigration reform in the 1980s.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“I still can’t quite believe it — that such a courageous person who fought for all of us to ensure we had shade, water, clean restrooms, better working conditions, that such a person, so dedicated to the people … could do that,” said García, who seeds and harvests plants in a job represented by the United Farm Workers, the union that Chavez and Dolores Huerta co-founded.\u003c/p>\n\u003cp>Huerta, now 95, revealed for the first time publicly that Chavez manipulated her into sex and raped her in the 1960s, telling \u003cem>The\u003c/em> \u003cem>New York Times\u003c/em> that the two encounters each left her pregnant. \u003cem>The\u003c/em> \u003cem>Times’\u003c/em> multi-year investigation, \u003ca href=\"https://www.nytimes.com/2026/03/18/us/cesar-chavez-sexual-abuse-allegations-ufw.html\">published Wednesday\u003c/a>, also detailed accusations by two women, daughters of union organizers, who said Chavez sexually abused them when they were children in the 1970s.\u003c/p>\n\u003cfigure id=\"attachment_12076915\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076915\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-2_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-2_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-2_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-2_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A farmworker picks grapes at a field in Fresno on Sept. 3, 2025. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>When Rolando Hernandez first heard about the allegations from coworkers during a job training meeting, the former agricultural worker was confused. He thought the discussion must be about someone else.\u003c/p>\n\u003cp>“Excuse me, but which César Chavez are you talking about?” Hernandez, 33, asked at the gathering. “Because I only know of one César Chavez who fought for farmworkers’ rights so that there’d be better wages and not so much injustice in the fields.”\u003c/p>\n\u003cp>“That’s the one,” came the response, leaving Hernandez speechless.\u003c/p>\n\u003cp>“It landed really heavy,” said Hernandez, an outreach educator for a Fresno-based farmworker nonprofit who began harvesting chile fields as a 14-year-old in Arizona before working with grapes and oranges in California.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/12077014/california-weighs-renaming-parks-streets-after-cesar-chavez-amid-abuse-allegations\">fallout from the revelations\u003c/a> was almost immediate. California lawmakers announced they plan to rename the state holiday named after Chavez as Farmworkers Day. Cities, states and organizations, including the UFW, moved to postpone or cancel celebrations planned for March 31 in honor of the Mexican American labor leader’s birthday. Officials are considering \u003ca href=\"https://www.kqed.org/news/12077059/san-francisco-fought-to-name-a-major-street-after-cesar-chavez-will-it-be-renamed-again\">renaming streets\u003c/a>, parks, libraries, schools and other buildings named after Chavez.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>For decades, Chavez and Huerta’s collaboration to advance farmworker rights has been celebrated in children’s textbooks, biographies, movies and parades. Now, mothers like García are troubled that more was not done sooner to prevent and respond to the alleged attacks.\u003c/p>\n\u003cp>“I feel for them; it really pains me in the bottom of my soul what happened to them,” García said. “But if what happened is true, why wasn’t it spoken of a long time ago? Why now?”\u003c/p>\n\u003cp>Chavez died in 1993. Huerta said she stayed silent for 60 years because she feared hurting the reputation of a man who became the face of the Mexican American civil rights movement, known for national boycotts, marches and strikes that achieved significant gains for thousands of farmworkers.\u003c/p>\n\u003cp>“I carried this secret for as long as I did because building the movement and securing farmworker rights was my life’s work,” Huerta said in a statement after the \u003cem>Times\u003c/em> investigation was published. “I have never identified myself as a victim, but I now understand that I am a survivor — of violence, of sexual abuse, of domineering men who saw me, and other women, as property, or things to control.”\u003c/p>\n\u003cp>Luz Gallegos, whose childhood experiences accompanying her parents to UFW pickets and marches inspired her to become a farmworker advocate, said she felt shattered by the revelations. Now the director of TODEC Legal Center, an immigrant and farmworker nonprofit in the Inland Empire and Coachella Valley, Gallegos praised the courage of Huerta and the other victims who carried their pain before choosing to speak up.\u003c/p>\n\u003cp>“We stand with our compañera Dolores Huerta and the survivors. What has been revealed is very painful and deeply disturbing,” said Gallegos, her voice cracking. “We know firsthand that silence has never protected our farmworker communities, and no movement or justice can ask people to stay silent about abuse — not then and not now.”\u003c/p>\n\u003cfigure id=\"attachment_12076917\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076917\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/Workers-2_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/Workers-2_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/Workers-2_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/Workers-2_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A mandarin orchard west of Fresno, California, on March 21, 2017. \u003ccite>(Alexandra Hall/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>She, like others who spoke with KQED hours after hearing the news, said they want this moment of reckoning to help prevent similar abuses in the future. They hope the allegations against Chavez don’t undercut gains by the farmworker movement as a whole, built by many laborers and their families over decades.\u003c/p>\n\u003cp>“Right now, we are holding grief. I am holding so much pain in my chest, in my mind, in my heart,” Gallegos said. “At the same time, it’s a reflection that we cannot stay silent, we cannot let our movement end … reassuring our community that their voice matters and that no one should endure any type of abuse.”\u003c/p>\n\u003cp>García, who started accompanying her parents to work in agriculture at the age of 10, said sexual harassment by farm labor contractors and supervisors was rampant. She was fired from jobs, she said, as retaliation for not agreeing to men’s advances. But joining the UFW helped improve her job conditions and feel supported to complain if there were problems, she said.\u003c/p>\n\u003cfigure id=\"attachment_12076914\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076914\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A farmworker picks grapes at a field in Fresno on Sept. 3, 2025. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>García said that if union insiders or others knew of the allegations against Chavez but failed to investigate or willingly ignored the underage victims, there should be consequences.\u003c/p>\n\u003cp>“If those people are still around — if they are still alive — then they must be held accountable,” she said.\u003c/p>\n\u003cp>Outside a courtroom in Fresno, where the UFW is fighting a Trump administration plan to make it cheaper to hire temporary farm labor, union president Teresa Romero asked the public to respect the privacy of victims who came forward, according to \u003ca href=\"https://calmatters.org/justice/2026/03/cesar-chavez-ufw-romero/\">CalMatters\u003c/a>.\u003c/p>\n\u003cp>“We do not condone the actions of César Chavez,” Romero said. “It’s wrong.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/news/12077336/como-reacciono-california-a-las-acusaciones-de-supuesta-conducta-sexual-inapropiada-de-cesar-chavez\">\u003cem>Leer en español\u003c/em>\u003c/a>\u003c/p>\n\u003cp>Sexual \u003ca href=\"https://www.kqed.org/news/12076825/unspecified-allegations-prompt-cancellation-of-cesar-chavez-celebrations\">misconduct allegations\u003c/a> against labor icon \u003ca href=\"https://www.kqed.org/news/tag/cesar-chavez\">Cesar Chavez\u003c/a> this week are sending shockwaves through California, where the farmworker movement founder has been revered for decades.\u003c/p>\n\u003cp>The allegations, which came to light in an investigation by \u003ca href=\"https://www.nytimes.com/2026/03/18/us/cesar-chavez-sexual-abuse-allegations-ufw.html\">\u003cem>The\u003c/em> \u003cem>New York Times\u003c/em>\u003c/a> published Wednesday, accuse Chavez of a pattern of sexual misconduct against young girls and women who worked alongside him in the Latino civil rights movement in the 1960s and 1970s.\u003c/p>\n\u003cp>Two women, who are both now 66, told \u003cem>The\u003c/em> \u003cem>Times\u003c/em> that they had been assaulted repeatedly by Chavez for years in the 1970s, when they were \u003ca href=\"https://www.nytimes.com/2026/03/18/us/cesar-chavez-sexual-assault-allegations-takeaways.html\">12 and 13,\u003c/a> and he was in his 40s. The investigation also detailed allegations made against Chavez by several other women, including the labor leader’s close ally and United Farm Workers co-founder \u003ca href=\"https://www.kqed.org/news/12054312/dolores-huerta-on-the-state-of-workers-rights-in-california\">Dolores Huerta\u003c/a>, who said Chavez raped her and pressured her into intercourse on two separate occasions in the 1960s.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The news has already garnered wide response from labor and elected leaders across the Bay Area, where Chavez’s name is plastered on schools, streets and parks. California, where Chavez began his career as a community organizer in San José and spent years building UFW in La Paz, north of Los Angeles, was the first to recognize Cesar Chavez Day on March 31, 2000.\u003c/p>\n\u003cp>“I’m angry. I’m shaken. And I’m thinking about what this moment demands of us,” Rudy Gonzalez, a member of the San Francisco Labor Council’s executive committee, said in a statement on Tuesday, as whispers of the allegations began to swirl.\u003c/p>\n\u003cp>The day before \u003cem>The\u003c/em> \u003cem>Times\u003c/em>’ investigation was published, the UFW Foundation announced that it would cancel all activities planned in celebration of Cesar Chavez Day, on March 31, in light of “allegations about abusive behavior.” The Cesar Chavez Foundation also said it had become aware of “disturbing allegations.”\u003c/p>\n\u003cfigure id=\"attachment_12076934\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076934\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/CesarChavezGetty2.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/CesarChavezGetty2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/CesarChavezGetty2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/CesarChavezGetty2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A statue of Cesar E. Chavez stands as members of the San Fernando Valley commemorative committee celebrate Cesar Chavez Day on March 31, 2021, in San Fernando, California. Chavez was known for employing nonviolent means to seek better working conditions for thousands of farm workers who suffered low wages and severe working conditions. In 1962, he founded the National Farm Workers Association, which later became the United Farm Workers (UFW) union. \u003ccite>(Patrick T. Fallon/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“As a Mexican American labor leader, I was raised on the story of the farm worker movement — on sacrifice, on faith, on the belief that working people deserve dignity,” Gonzalez said in his statement. “But let me be clear: our movement has never been about one man,” he continued. “It has always been about workers — Filipino, Mexican, Black, immigrants standing together and demanding respect.”\u003c/p>\n\u003cp>Already, organizations have announced that they will cancel or reevaluate events planned in honor of Chavez in San José, including a legacy dinner and programming by San José State University’s Cesar E. Chavez Community Action Center.\u003c/p>\n\u003cp>Mayor Matt Mahan said the city was cancelling all planned events associated with the state holiday and would “identify ways to honor the legacy of the farmworker movement without celebrating individuals who caused such profound harm to the community.”\u003c/p>\n\u003cp>“We recognize that Chavez’s ties to San José come with a responsibility to ensure we are not further traumatizing survivors,” he said in a statement.[aside postID=news_12054936 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/20250903_FARMLABORCRISIS_GC-18-KQED.jpg']Contra Costa County also said it was “reviewing the details” of its annual celebration planned for next month.\u003c/p>\n\u003cp>“Following the lead of the United Farm Workers, Contra Costa County remains focused on supporting farmworkers and advancing equity, safety, and opportunity in agriculture,” spokesperson Kristi Jourdan said via email. “Our goal is to ensure this event honors farmworkers, highlights urgent issues like fair wages and safe working conditions, and reflects our shared values of dignity and inclusion.”\u003c/p>\n\u003cp>The Congressional Hispanic Caucus said it would honor farmworkers and their “arduous, essential work” on March 31, nationally recognized as Cesar Chavez Day, this year.\u003c/p>\n\u003cp>“We cannot celebrate a man, regardless of his accomplishments, if he harmed women and children in such vile ways,” the caucus said in a statement. “While it’s heartbreaking when leaders are exposed as flawed beyond absolution, a just society has a duty to hold abusers accountable without exception.\u003c/p>\n\u003cp>“A movement stands on its values, not the misconduct of an individual,” it continued.\u003c/p>\n\u003cp>Organizers of San Francisco’s annual Cesar Chavez and Dolores Huerta Day Parade and Festival said the event would be renamed solely in honor of Huerta, whose birthday is April 10.\u003c/p>\n\u003cp>“Viva La Causa! Support the [farmworker] Movement,” Eva Royale said in an email.\u003c/p>\n\u003cp>The investigation published Wednesday morning includes accusations from at least a dozen women who say they were either \u003ca href=\"https://www.nytimes.com/2026/03/18/us/cesar-chavez-sexual-assault-allegations-takeaways.html\">pursued, harassed or assaulted\u003c/a> by Chavez while he was at the height of his career, including Ana Murguia, who told \u003cem>The Times\u003c/em> that she was first summoned to Chavez’s office when she was 13 years old, living with her family at La Paz. She said over the next four years, she had dozens of sexual encounters with him.\u003c/p>\n\u003cfigure id=\"attachment_12076914\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076914\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A farmworker picks grapes at a field in Fresno on Sept. 3, 2025. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Debra Rojas told \u003cem>The\u003c/em> \u003cem>Times \u003c/em>she was 12 when Chavez first touched her inappropriately, and that when she was 15, he raped her at a motel during the United Farm Workers’ 1,000 Mile March in California.\u003c/p>\n\u003cp>Huerta, Chavez’s UFW co-founder and close ally in leading the Farmworkers’ Movement, said in a \u003ca href=\"https://medium.com/@dolores_huerta/march-18-2026-e74c20430555\">statement on Wednesday\u003c/a> that she had two nonconsensual sexual encounters with Chavez in the 1960s, both resulting in pregnancies that she hid from public view.\u003c/p>\n\u003cp>Huerta said that she had not spoken out about her experiences for the last 60 years, because she “believed that exposing the truth would hurt the farmworker movement I have spent my entire life fighting for.”\u003c/p>\n\u003cp>“I am telling my story because \u003cem>The New York Times\u003c/em> has indicated that I was not the only one — there were others,” she wrote in a statement on Wednesday. “The knowledge that he hurt young girls sickens me. My heart aches for everyone who suffered alone and in silence for years. There are no words strong enough to condemn those deplorable actions that he did. Cesar’s actions do not reflect the values of our community and our movement.”\u003c/p>\n\u003cfigure id=\"attachment_12044395\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12044395\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/DoloresHuertaHistoricPortraitGetty.jpg\" alt=\"\" width=\"2000\" height=\"1393\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/DoloresHuertaHistoricPortraitGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/DoloresHuertaHistoricPortraitGetty-160x111.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/DoloresHuertaHistoricPortraitGetty-1536x1070.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Portrait of labor activist Dolores Huerta, co-founder of the United Farm Workers group, with a union flag that reads “Viva La Causa,” ca.1970s. \u003ccite>(Cathy Murphy/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In San Francisco’s Mission District Wednesday afternoon, many were still learning of the allegations.\u003c/p>\n\u003cp>Richard Hingel said he remembers when nearby Cesar Chavez Street was renamed in 1995, from Army Street.\u003c/p>\n\u003cp>“I always thought of him as an amazing trailblazer,” he told KQED. “I’m afraid I’m a bit jaded. I’ve heard the story so many times from charismatic leaders in power and abusing women.”[aside postID=news_12054312 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/Untitled-design.jpg']“It’s sad, and I can believe it,” Sharon Garland said. “My grandfather was a farmer, and I was assaulted by him as a child … There weren’t many consequences back then and people didn’t believe women.”\u003c/p>\n\u003cp>Maria Menjibar said she remembered the good Chavez did.\u003c/p>\n\u003cp>“He is, for us, an idol, somebody who fights for all rights,” she said. “I can’t say anything against him.”\u003c/p>\n\u003cp>Joshua Arce, the president of the San Francisco Public Utilities Commission, expressed support for Huerta.\u003c/p>\n\u003cp>“For 60 years, she carried a painful burden in silence, known only to her, so that the movement she helped build and loves deeply could continue — never knowing until now that others, too, had suffered harm,” he wrote in a \u003ca href=\"https://www.facebook.com/josharcesf/posts/pfbid0CkDw4vRPd989iRGqj6KrzBjjpeoofF93PAxh7setcg8d7isyMVe4htfs8JzBzqNtl\">post on Facebook\u003c/a>. “By breaking that silence, Dolores is speaking not only for herself, but for every woman and girl who was hurt and made to suffer alone.”\u003c/p>\n\u003cp>In a statement, California Assembly Speaker Robert Rivas said his first priority was to listen to survivors, adding that “the farmworker movement has never been about one man.\u003c/p>\n\u003cp>“It is bigger than any one person, and its values of dignity and justice are more important now than ever,” he wrote. “To those who have found the courage to come forward, my heart is with you.”\u003c/p>\n\u003cfigure id=\"attachment_12034002\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12034002\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Sen. Alex Padilla speaks at a press briefing in San Francisco on June 1, 2021. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Sen. Alex Padilla, who last year proposed legislation to create a national park honoring Chavez across California and Arizona, called the revelations “heartbreaking, horrific accounts of abuse.”\u003c/p>\n\u003cp>“There must be zero tolerance for abuse, exploitation, and the silencing of victims, no matter who is involved,” he said in a statement on Wednesday. “Confronting painful truths and ensuring accountability is essential to honoring the very values the greater farm worker movement stands for — values rooted in dignity and justice for all.”\u003c/p>\n\u003cp>Padilla’s office said he plans to rename and rework the legislation for the national park to honor farm workers.\u003c/p>\n\u003cp>Chavez’s children also expressed support for survivors.\u003c/p>\n\u003cp>“Our family is shocked and saddened to learn of news that our father, Cesar Chavez, engaged in sexual impropriety with women and minors nearly 50 years ago,” they wrote in a statement. “As a family steeped in the values of equity and justice, we honor the voices of those who feel unheard and who report sexual abuse.\u003c/p>\n\u003cp>“This is deeply painful to our family. We hope these matters are approached thoughtfully and fairly,” the statement reads.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.kqed.org/news/12077336/como-reacciono-california-a-las-acusaciones-de-supuesta-conducta-sexual-inapropiada-de-cesar-chavez\">\u003cem>Leer en español\u003c/em>\u003c/a>\u003c/p>\n\u003cp>Sexual \u003ca href=\"https://www.kqed.org/news/12076825/unspecified-allegations-prompt-cancellation-of-cesar-chavez-celebrations\">misconduct allegations\u003c/a> against labor icon \u003ca href=\"https://www.kqed.org/news/tag/cesar-chavez\">Cesar Chavez\u003c/a> this week are sending shockwaves through California, where the farmworker movement founder has been revered for decades.\u003c/p>\n\u003cp>The allegations, which came to light in an investigation by \u003ca href=\"https://www.nytimes.com/2026/03/18/us/cesar-chavez-sexual-abuse-allegations-ufw.html\">\u003cem>The\u003c/em> \u003cem>New York Times\u003c/em>\u003c/a> published Wednesday, accuse Chavez of a pattern of sexual misconduct against young girls and women who worked alongside him in the Latino civil rights movement in the 1960s and 1970s.\u003c/p>\n\u003cp>Two women, who are both now 66, told \u003cem>The\u003c/em> \u003cem>Times\u003c/em> that they had been assaulted repeatedly by Chavez for years in the 1970s, when they were \u003ca href=\"https://www.nytimes.com/2026/03/18/us/cesar-chavez-sexual-assault-allegations-takeaways.html\">12 and 13,\u003c/a> and he was in his 40s. The investigation also detailed allegations made against Chavez by several other women, including the labor leader’s close ally and United Farm Workers co-founder \u003ca href=\"https://www.kqed.org/news/12054312/dolores-huerta-on-the-state-of-workers-rights-in-california\">Dolores Huerta\u003c/a>, who said Chavez raped her and pressured her into intercourse on two separate occasions in the 1960s.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The news has already garnered wide response from labor and elected leaders across the Bay Area, where Chavez’s name is plastered on schools, streets and parks. California, where Chavez began his career as a community organizer in San José and spent years building UFW in La Paz, north of Los Angeles, was the first to recognize Cesar Chavez Day on March 31, 2000.\u003c/p>\n\u003cp>“I’m angry. I’m shaken. And I’m thinking about what this moment demands of us,” Rudy Gonzalez, a member of the San Francisco Labor Council’s executive committee, said in a statement on Tuesday, as whispers of the allegations began to swirl.\u003c/p>\n\u003cp>The day before \u003cem>The\u003c/em> \u003cem>Times\u003c/em>’ investigation was published, the UFW Foundation announced that it would cancel all activities planned in celebration of Cesar Chavez Day, on March 31, in light of “allegations about abusive behavior.” The Cesar Chavez Foundation also said it had become aware of “disturbing allegations.”\u003c/p>\n\u003cfigure id=\"attachment_12076934\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076934\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/CesarChavezGetty2.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/CesarChavezGetty2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/CesarChavezGetty2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/CesarChavezGetty2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A statue of Cesar E. Chavez stands as members of the San Fernando Valley commemorative committee celebrate Cesar Chavez Day on March 31, 2021, in San Fernando, California. Chavez was known for employing nonviolent means to seek better working conditions for thousands of farm workers who suffered low wages and severe working conditions. In 1962, he founded the National Farm Workers Association, which later became the United Farm Workers (UFW) union. \u003ccite>(Patrick T. Fallon/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“As a Mexican American labor leader, I was raised on the story of the farm worker movement — on sacrifice, on faith, on the belief that working people deserve dignity,” Gonzalez said in his statement. “But let me be clear: our movement has never been about one man,” he continued. “It has always been about workers — Filipino, Mexican, Black, immigrants standing together and demanding respect.”\u003c/p>\n\u003cp>Already, organizations have announced that they will cancel or reevaluate events planned in honor of Chavez in San José, including a legacy dinner and programming by San José State University’s Cesar E. Chavez Community Action Center.\u003c/p>\n\u003cp>Mayor Matt Mahan said the city was cancelling all planned events associated with the state holiday and would “identify ways to honor the legacy of the farmworker movement without celebrating individuals who caused such profound harm to the community.”\u003c/p>\n\u003cp>“We recognize that Chavez’s ties to San José come with a responsibility to ensure we are not further traumatizing survivors,” he said in a statement.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Contra Costa County also said it was “reviewing the details” of its annual celebration planned for next month.\u003c/p>\n\u003cp>“Following the lead of the United Farm Workers, Contra Costa County remains focused on supporting farmworkers and advancing equity, safety, and opportunity in agriculture,” spokesperson Kristi Jourdan said via email. “Our goal is to ensure this event honors farmworkers, highlights urgent issues like fair wages and safe working conditions, and reflects our shared values of dignity and inclusion.”\u003c/p>\n\u003cp>The Congressional Hispanic Caucus said it would honor farmworkers and their “arduous, essential work” on March 31, nationally recognized as Cesar Chavez Day, this year.\u003c/p>\n\u003cp>“We cannot celebrate a man, regardless of his accomplishments, if he harmed women and children in such vile ways,” the caucus said in a statement. “While it’s heartbreaking when leaders are exposed as flawed beyond absolution, a just society has a duty to hold abusers accountable without exception.\u003c/p>\n\u003cp>“A movement stands on its values, not the misconduct of an individual,” it continued.\u003c/p>\n\u003cp>Organizers of San Francisco’s annual Cesar Chavez and Dolores Huerta Day Parade and Festival said the event would be renamed solely in honor of Huerta, whose birthday is April 10.\u003c/p>\n\u003cp>“Viva La Causa! Support the [farmworker] Movement,” Eva Royale said in an email.\u003c/p>\n\u003cp>The investigation published Wednesday morning includes accusations from at least a dozen women who say they were either \u003ca href=\"https://www.nytimes.com/2026/03/18/us/cesar-chavez-sexual-assault-allegations-takeaways.html\">pursued, harassed or assaulted\u003c/a> by Chavez while he was at the height of his career, including Ana Murguia, who told \u003cem>The Times\u003c/em> that she was first summoned to Chavez’s office when she was 13 years old, living with her family at La Paz. She said over the next four years, she had dozens of sexual encounters with him.\u003c/p>\n\u003cfigure id=\"attachment_12076914\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076914\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A farmworker picks grapes at a field in Fresno on Sept. 3, 2025. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Debra Rojas told \u003cem>The\u003c/em> \u003cem>Times \u003c/em>she was 12 when Chavez first touched her inappropriately, and that when she was 15, he raped her at a motel during the United Farm Workers’ 1,000 Mile March in California.\u003c/p>\n\u003cp>Huerta, Chavez’s UFW co-founder and close ally in leading the Farmworkers’ Movement, said in a \u003ca href=\"https://medium.com/@dolores_huerta/march-18-2026-e74c20430555\">statement on Wednesday\u003c/a> that she had two nonconsensual sexual encounters with Chavez in the 1960s, both resulting in pregnancies that she hid from public view.\u003c/p>\n\u003cp>Huerta said that she had not spoken out about her experiences for the last 60 years, because she “believed that exposing the truth would hurt the farmworker movement I have spent my entire life fighting for.”\u003c/p>\n\u003cp>“I am telling my story because \u003cem>The New York Times\u003c/em> has indicated that I was not the only one — there were others,” she wrote in a statement on Wednesday. “The knowledge that he hurt young girls sickens me. My heart aches for everyone who suffered alone and in silence for years. There are no words strong enough to condemn those deplorable actions that he did. Cesar’s actions do not reflect the values of our community and our movement.”\u003c/p>\n\u003cfigure id=\"attachment_12044395\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12044395\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/DoloresHuertaHistoricPortraitGetty.jpg\" alt=\"\" width=\"2000\" height=\"1393\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/DoloresHuertaHistoricPortraitGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/DoloresHuertaHistoricPortraitGetty-160x111.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/DoloresHuertaHistoricPortraitGetty-1536x1070.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Portrait of labor activist Dolores Huerta, co-founder of the United Farm Workers group, with a union flag that reads “Viva La Causa,” ca.1970s. \u003ccite>(Cathy Murphy/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In San Francisco’s Mission District Wednesday afternoon, many were still learning of the allegations.\u003c/p>\n\u003cp>Richard Hingel said he remembers when nearby Cesar Chavez Street was renamed in 1995, from Army Street.\u003c/p>\n\u003cp>“I always thought of him as an amazing trailblazer,” he told KQED. “I’m afraid I’m a bit jaded. I’ve heard the story so many times from charismatic leaders in power and abusing women.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“It’s sad, and I can believe it,” Sharon Garland said. “My grandfather was a farmer, and I was assaulted by him as a child … There weren’t many consequences back then and people didn’t believe women.”\u003c/p>\n\u003cp>Maria Menjibar said she remembered the good Chavez did.\u003c/p>\n\u003cp>“He is, for us, an idol, somebody who fights for all rights,” she said. “I can’t say anything against him.”\u003c/p>\n\u003cp>Joshua Arce, the president of the San Francisco Public Utilities Commission, expressed support for Huerta.\u003c/p>\n\u003cp>“For 60 years, she carried a painful burden in silence, known only to her, so that the movement she helped build and loves deeply could continue — never knowing until now that others, too, had suffered harm,” he wrote in a \u003ca href=\"https://www.facebook.com/josharcesf/posts/pfbid0CkDw4vRPd989iRGqj6KrzBjjpeoofF93PAxh7setcg8d7isyMVe4htfs8JzBzqNtl\">post on Facebook\u003c/a>. “By breaking that silence, Dolores is speaking not only for herself, but for every woman and girl who was hurt and made to suffer alone.”\u003c/p>\n\u003cp>In a statement, California Assembly Speaker Robert Rivas said his first priority was to listen to survivors, adding that “the farmworker movement has never been about one man.\u003c/p>\n\u003cp>“It is bigger than any one person, and its values of dignity and justice are more important now than ever,” he wrote. “To those who have found the courage to come forward, my heart is with you.”\u003c/p>\n\u003cfigure id=\"attachment_12034002\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12034002\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Sen. Alex Padilla speaks at a press briefing in San Francisco on June 1, 2021. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Sen. Alex Padilla, who last year proposed legislation to create a national park honoring Chavez across California and Arizona, called the revelations “heartbreaking, horrific accounts of abuse.”\u003c/p>\n\u003cp>“There must be zero tolerance for abuse, exploitation, and the silencing of victims, no matter who is involved,” he said in a statement on Wednesday. “Confronting painful truths and ensuring accountability is essential to honoring the very values the greater farm worker movement stands for — values rooted in dignity and justice for all.”\u003c/p>\n\u003cp>Padilla’s office said he plans to rename and rework the legislation for the national park to honor farm workers.\u003c/p>\n\u003cp>Chavez’s children also expressed support for survivors.\u003c/p>\n\u003cp>“Our family is shocked and saddened to learn of news that our father, Cesar Chavez, engaged in sexual impropriety with women and minors nearly 50 years ago,” they wrote in a statement. “As a family steeped in the values of equity and justice, we honor the voices of those who feel unheard and who report sexual abuse.\u003c/p>\n\u003cp>“This is deeply painful to our family. We hope these matters are approached thoughtfully and fairly,” the statement reads.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "in-the-mission-a-bad-bunny-look-alike-contest-becomes-a-celebration-of-identity",
"title": "In the Mission, a Bad Bunny Look-Alike Contest Becomes a Celebration of Identity",
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"headTitle": "In the Mission, a Bad Bunny Look-Alike Contest Becomes a Celebration of Identity | KQED",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/arts/13986335/bad-bunny-super-bowl-halftime-show-conference-san-francisco\">Bad Bunny\u003c/a> fans and impersonators spilled out onto the sidewalk at Tacolicious in the San Francisco Mission District on Thursday night, in hopes of finding the Bay Area’s best Bad Bunny double. After all, the global superstar was once someone’s local grocery bagger.\u003c/p>\n\u003cp>The look-alike contest came just days before Bad Bunny is set to \u003ca href=\"https://www.kqed.org/arts/13986310/super-bowl-bad-bunny-celimar-rivera-cosme-lspr-puerto-rican-sign-language\">headline the Super Bowl halftime show\u003c/a>, one of the most-watched musical performances of the year.\u003c/p>\n\u003cp>Thirty-four contestants paraded through the restaurant, each offering their best Bad Bunny strut as the audience cheered.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The crowd ultimately crowned Abdul Arroyave, a Colombian man who’s been paying tribute to Bad Bunny through his impersonations for years, as the winner. Arroyave, a professional singer, wore a Puerto Rican \u003cem>pava\u003c/em> straw hat, crisp white pants and a red button-down shirt.\u003c/p>\n\u003cp>“I feel amazing now,” Arroyave said after winning $600 — a prize that was boosted by a $500 donation from fintech company Ramp. “Me siento super cabrón.”\u003c/p>\n\u003cfigure id=\"attachment_12072573\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072573 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Abdul Ramirez Arroyave, known as Abdul Bunny, a professional impersonator, competes in a Bad Bunny look-alike contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Bad Bunny’s rise from a working-class upbringing to global superstardom has made him more than a chart-topping artist. For many fans, he represents possibility, authenticity and cultural pride.\u003c/p>\n\u003cp>“With everything happening in our country right now, he’s just been inspiring,” said contestant Benjamin Butrago, who is Puerto Rican. “He’s a good idol, a good person to have to look up to.”\u003c/p>\n\u003cp>As Super Bowl week brings large NFL-affiliated events to the Bay Area, the look-alike contest, organized by Mission Lotería and the Bay Area Mexican restaurant chain Tacolicious, tried a more neighborhood-scale approach.\u003c/p>\n\u003cfigure id=\"attachment_12072583\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072583\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED.jpg\" alt=\"\" width=\"2500\" height=\"1674\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-2000x1339.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-1536x1029.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-2048x1371.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Organizers promoted the contest with flyers posted around San Francisco and on social media, promising a cash prize, a Tacolicious gift card and, perhaps most importantly, bragging rights.\u003c/p>\n\u003cp>“It’s not that often that we get a global superstar that happens to be Latino that’s hosting the Super Bowl halftime show in our own area, so I felt like it was only appropriate,” said Mission Loteria founder Luis Angel Quiroz. Still, he said he was surprised by the turnout.\u003c/p>\n\u003cp>The event drew hundreds of fans, so packed that organizers expanded the party out onto the sidewalk, where a DJ played Bad Bunny’s most popular hits and the crowd danced along.\u003c/p>\n\u003cfigure id=\"attachment_12072582\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072582\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED.jpg\" alt=\"\" width=\"2500\" height=\"838\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-2000x670.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-160x54.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-1536x515.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-2048x686.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003cfigcaption class=\"wp-caption-text\">Left: Josie Dominguez-Chand waits to enter a Bad Bunny look-alike contest organized by Mission Lotería at Tacolicious in San Francisco on Thursday, Feb. 5, 2026, ahead of Bad Bunny’s halftime show on Sunday; Right: Bad Bunny look-alike contestants wait to enter the competition at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>It also unfolded against a more political backdrop. In recent days, Bad Bunny has drawn renewed attention for speaking out at the Grammys against Immigration and Customs Enforcement, using his platform to criticize the federal crackdown and express solidarity with immigrant communities. In \u003ca href=\"https://www.kqed.org/arts/13986280/bad-bunny-bay-area-imoact-sol-food-mural-pinatas-super-bowl-mission-district\">a neighborhood like the Mission\u003c/a>, that stance has only deepened his resonance.\u003c/p>\n\u003cp>“They can’t take our joy away,” Quiroz said. “This is an example of a community coming together, being unafraid, and our joy is our resistance.”\u003c/p>\n\u003cp>So what makes a good Bad Bunny?\u003c/p>\n\u003cp>“It’s about having aura, personality and being able to embody the male and female gaze,” said contestant James Mavo, who wore Bad Bunny’s signature curly hair and tinted glasses.\u003c/p>\n\u003cfigure id=\"attachment_12072580\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072580\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Abdul Ramirez Arroyave, known as Abdul Bunny, a professional impersonator, competes in a Bad Bunny look-alike contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072578\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072578\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072579\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072579\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072569\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072569\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Hundreds of fans line up for a Bad Bunny look-alike contest organized by Mission Lotería at Tacolicious in San Francisco on Thursday, Feb. 5, 2026, ahead of his halftime show on Sunday. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072581\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072581\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors interact with the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003c/p>\n",
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"excerpt": "In San Francisco’s Mission District, hundreds gathered for a Bad Bunny look-alike contest to celebrate the global superstar just days before his Super Bowl halftime show. ",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.kqed.org/arts/13986335/bad-bunny-super-bowl-halftime-show-conference-san-francisco\">Bad Bunny\u003c/a> fans and impersonators spilled out onto the sidewalk at Tacolicious in the San Francisco Mission District on Thursday night, in hopes of finding the Bay Area’s best Bad Bunny double. After all, the global superstar was once someone’s local grocery bagger.\u003c/p>\n\u003cp>The look-alike contest came just days before Bad Bunny is set to \u003ca href=\"https://www.kqed.org/arts/13986310/super-bowl-bad-bunny-celimar-rivera-cosme-lspr-puerto-rican-sign-language\">headline the Super Bowl halftime show\u003c/a>, one of the most-watched musical performances of the year.\u003c/p>\n\u003cp>Thirty-four contestants paraded through the restaurant, each offering their best Bad Bunny strut as the audience cheered.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The crowd ultimately crowned Abdul Arroyave, a Colombian man who’s been paying tribute to Bad Bunny through his impersonations for years, as the winner. Arroyave, a professional singer, wore a Puerto Rican \u003cem>pava\u003c/em> straw hat, crisp white pants and a red button-down shirt.\u003c/p>\n\u003cp>“I feel amazing now,” Arroyave said after winning $600 — a prize that was boosted by a $500 donation from fintech company Ramp. “Me siento super cabrón.”\u003c/p>\n\u003cfigure id=\"attachment_12072573\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072573 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Abdul Ramirez Arroyave, known as Abdul Bunny, a professional impersonator, competes in a Bad Bunny look-alike contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Bad Bunny’s rise from a working-class upbringing to global superstardom has made him more than a chart-topping artist. For many fans, he represents possibility, authenticity and cultural pride.\u003c/p>\n\u003cp>“With everything happening in our country right now, he’s just been inspiring,” said contestant Benjamin Butrago, who is Puerto Rican. “He’s a good idol, a good person to have to look up to.”\u003c/p>\n\u003cp>As Super Bowl week brings large NFL-affiliated events to the Bay Area, the look-alike contest, organized by Mission Lotería and the Bay Area Mexican restaurant chain Tacolicious, tried a more neighborhood-scale approach.\u003c/p>\n\u003cfigure id=\"attachment_12072583\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072583\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED.jpg\" alt=\"\" width=\"2500\" height=\"1674\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-2000x1339.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-1536x1029.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-2048x1371.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Organizers promoted the contest with flyers posted around San Francisco and on social media, promising a cash prize, a Tacolicious gift card and, perhaps most importantly, bragging rights.\u003c/p>\n\u003cp>“It’s not that often that we get a global superstar that happens to be Latino that’s hosting the Super Bowl halftime show in our own area, so I felt like it was only appropriate,” said Mission Loteria founder Luis Angel Quiroz. Still, he said he was surprised by the turnout.\u003c/p>\n\u003cp>The event drew hundreds of fans, so packed that organizers expanded the party out onto the sidewalk, where a DJ played Bad Bunny’s most popular hits and the crowd danced along.\u003c/p>\n\u003cfigure id=\"attachment_12072582\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072582\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED.jpg\" alt=\"\" width=\"2500\" height=\"838\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-2000x670.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-160x54.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-1536x515.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-2048x686.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003cfigcaption class=\"wp-caption-text\">Left: Josie Dominguez-Chand waits to enter a Bad Bunny look-alike contest organized by Mission Lotería at Tacolicious in San Francisco on Thursday, Feb. 5, 2026, ahead of Bad Bunny’s halftime show on Sunday; Right: Bad Bunny look-alike contestants wait to enter the competition at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>It also unfolded against a more political backdrop. In recent days, Bad Bunny has drawn renewed attention for speaking out at the Grammys against Immigration and Customs Enforcement, using his platform to criticize the federal crackdown and express solidarity with immigrant communities. In \u003ca href=\"https://www.kqed.org/arts/13986280/bad-bunny-bay-area-imoact-sol-food-mural-pinatas-super-bowl-mission-district\">a neighborhood like the Mission\u003c/a>, that stance has only deepened his resonance.\u003c/p>\n\u003cp>“They can’t take our joy away,” Quiroz said. “This is an example of a community coming together, being unafraid, and our joy is our resistance.”\u003c/p>\n\u003cp>So what makes a good Bad Bunny?\u003c/p>\n\u003cp>“It’s about having aura, personality and being able to embody the male and female gaze,” said contestant James Mavo, who wore Bad Bunny’s signature curly hair and tinted glasses.\u003c/p>\n\u003cfigure id=\"attachment_12072580\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072580\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Abdul Ramirez Arroyave, known as Abdul Bunny, a professional impersonator, competes in a Bad Bunny look-alike contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072578\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072578\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072579\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072579\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072569\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072569\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Hundreds of fans line up for a Bad Bunny look-alike contest organized by Mission Lotería at Tacolicious in San Francisco on Thursday, Feb. 5, 2026, ahead of his halftime show on Sunday. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072581\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072581\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors interact with the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "handmade-tamales-from-bolita-masa-highlight-culture-and-family-this-season",
"title": "Handmade Tamales From Bolita Masa Highlight Culture and Family This Season",
"publishDate": 1765288846,
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"headTitle": "Handmade Tamales From Bolita Masa Highlight Culture and Family This Season | KQED",
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"content": "\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">Click here to subscribe\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>When I catch up with Bay Area masa mogul Emmanuel Galvan, he is about to enter his busiest time of year: the December tamalada.\u003c/p>\n\u003cp>Tamales are available year-round, but they hold special meaning and significance during the holiday season for many Latine families.\u003c/p>\n\u003cp>Galvan, \u003ca href=\"https://www.kqed.org/arts/13933138/bolita-masa-berkeley-pop-up-farmers-market-tetelas-tamales\">founder of Berkeley-based Bolita Masa\u003c/a>, sells pre-mixed masa — dough for making tamales — and ready-made tamales in both savory and sweet varieties made with his company’s \u003ca href=\"https://www.youtube.com/watch?v=Ht1NVEHLgCs&list=TLGGjvIt_pyBuwsxMDEyMjAyNQ&index=7\" target=\"_blank\" rel=\"noopener\">signature heirloom corn masa from Mexico.\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>For December, Bolita expanded its workforce from three people, including Galvan, to nine workers who will make close to 6,000 tamales by hand. The term tamalada refers to making tamales as a group and turning it into a festive occasion.\u003c/p>\n\u003cp>“I always found it so important to make food with your parents, your grandparents, your cousins,” Galvan said. “That’s how you kind of share information, and you retain kind of a familial culture. And it’s also how you develop family traditions.”\u003c/p>\n\u003cfigure id=\"attachment_12066063\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12066063\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-13-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-13-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-13-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-13-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A tortilla cooks on a comal at Bolita Masa on Dec. 3, 2025, in Berkeley. The company tests masa texture and hydration throughout the day to ensure dough consistency. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>On the surface, tamales are rather simple: corn dough stuffed with a filling — or not — placed in a wrapper of some kind and then steamed. They date back thousands of years in Mesoamerica and appear in a multitude of varieties throughout Latin America.\u003c/p>\n\u003cp>When I searched for tamale vendors in the Bay Area, I found options from Mexico, Colombia, Peru, Nicaragua and El Salvador that vary in fillings, size and toppings.\u003c/p>\n\u003cp>The concept may be simple, but the execution is not. As Galvan pointed out, tamales require a lot of work to prepare all the ingredients and assemble them, which is where the tamalada comes in.[aside postID=news_12062734 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38.jpg']“The association with the holidays has to do with the fact that tamales require so much labor,” Galvan said. “You have your whole family together around the holidays or a big celebration, so you get everyone together and then you use as many people as possible to help you make all these tamales. You’re doing something that takes time and you’re chatting and catching up.”\u003c/p>\n\u003cp>I have spent many Christmas Eves on masa duty, donning one of my mom’s plaid aprons, slathering a pre-soaked corn leaf in masa and handing it to the next person to fill and fold. Sometimes I’ve used a spoon or spatula, but my favorite hack involves lugging out my mom’s wooden tortilla press to spread a ball of masa into an even surface area.\u003c/p>\n\u003cp>For several years, my older sister hosted a tamalada at her home in Seattle, where dozens of friends and family would join in assembling hundreds of tamales and then taking home their own stash, because it’s fair to expect some compensation for hard work.\u003c/p>\n\u003cp>The party became my sister’s signature annual event, one that friends would plan for months in advance to attend. Many invitees weren’t of Mexican descent, but they loved partaking in the tradition.\u003c/p>\n\u003cfigure id=\"attachment_12066060\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12066060\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-9-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-9-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-9-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-9-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">J. Embry pours heirloom corn into a large pot for cooking before it is ground into masa on Dec. 3, 2025, in Berkeley. Bolita Masa prepares dough from scratch using traditional ingredients and methods. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The most important thing about tamaladas, my sister told me recently, is to pass on recipes, techniques and knowledge to younger generations. Many young people balk at the amount of work it takes to make a pot of tamales, but the tias and abuelitas families rely on to make tamales and pozole won’t be around forever, she said.\u003c/p>\n\u003cp>Bolita starts taking orders for tamales the day before Thanksgiving and typically sells out within a week, Galvan said. Customers will pick up orders at various pop-up sales held at different locations throughout the month.\u003c/p>\n\u003cp>This year’s menu includes savory options such as pork en salsa verde, turkey in mole negro, braised beef shoulder barbacoa with potato, and squash with black beans. The sweet versions — which Galvan says pair well with coffee on winter mornings — include chocolate and quince. Bolita sells a half dozen for $30 to $48, or about $5.50 to $8 each.\u003c/p>\n\u003cp>“People get a little bit of a sticker shock initially,” Galvan said of his prices. “Our tamales are made of the best possible maize in the world. And I’m not saying that lightly. It’s always a little bit of a conversation when people ask how much they are, but then once they try them, you know they’re worth it.”\u003c/p>\n\u003cfigure id=\"attachment_12066062\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12066062 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-12-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-12-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-12-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-12-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A Bolita Masa employee mixes freshly ground masa by hand on Dec. 3, 2025, in Berkeley. The dough is made from heirloom corn and prepared daily during the December rush. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>I recently saw a meme on social media that said, “Instead of Black Friday deals, could tamales be $10 a dozen again?” That price was normal about 20 years ago — and ignores the skyrocketing cost of ingredients and labor in recent years.\u003c/p>\n\u003cp>Many people expect tamales, like many other types of Mexican dishes or street food, to be cheap, Galvan said. But that’s not possible if you are paying your workers a living wage and using top-quality ingredients.\u003c/p>\n\u003cp>“A lot of it is people’s internalized racism of what a thing should cost because they’ve seen it made cheaply before. But they should really be asking themselves, is that person able to pay themselves?” Galvan said. “I’m not trying to shame people into paying more or something, but it’s really thinking about the whole system — like the labor at every level.”\u003c/p>\n\u003cp>Bolita’s mission is less about charging as much as possible and more about working with vendors and family farms in Mexico that are preserving heirloom varieties of corn that might otherwise disappear. Hosting your own tamalada offers a great — and more economical — alternative if you have the time.\u003c/p>\n\u003cfigure id=\"attachment_12066061\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12066061\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-11-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-11-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-11-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-11-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Dried chiles, labeled and stacked in clear bins, line a shelf at Bolita Masa on Dec. 3, 2025, in Berkeley. The chiles are used to flavor tamales and masa-based dishes produced during the holiday season. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>After talking with Galvan, I felt more inspired to embrace the comfort of tamales this holiday season, whether that means holding my own tamalada while my mother is in town or supporting local makers.\u003c/p>\n\u003cp>Months of harsh immigration enforcement have taken an economic and psychological toll on many Latino businesses and community members this past year.\u003c/p>\n\u003cp>Our indigenous ancestors created tamales millennia ago, leaving us a gift that encapsulates culture, tradition, love, family and connection. That’s what I — and I’m sure many others — am craving more than anything else.\u003c/p>\n\u003ch2>Here are some tips for hosting your own tamalada:\u003c/h2>\n\u003cul>\n\u003cli>\u003cstrong>Consult experts:\u003c/strong> Sit down with the tamale maker in your family ahead of time and collect all the tips and information you can. You can also find countless tamale tutorials online.\u003c/li>\n\u003cli>\u003cstrong>Preparation is key:\u003c/strong> Assembling and prepping ingredients takes time. Stores sell many of the main ingredients ready for cooking, including pre-mixed dough.\u003c/li>\n\u003cli>\u003cstrong>Involve as much help as you can:\u003c/strong> The purpose of a tamalada is to build a connection with your family and community. The more hands available, the easier it will be to make tamales. Just make sure everyone has a clear task.\u003c/li>\n\u003cli>\u003cstrong>Galvan’s tips:\u003c/strong> Keep your masa cold while making tamales, or it won’t stick to the wrapper. Don’t overstuff each tamale — make sure the dough fully encloses the filling to avoid spills during cooking.\u003c/li>\n\u003cli>\u003cstrong>Make it fun:\u003c/strong> Enjoy holiday-inspired drinks like ponche, a Mexican-style punch made with fresh and dried fruits and cinnamon. Play music. Reminisce. Ask questions. Make the type of memories you’ll want to remember years from now.\u003c/li>\n\u003c/ul>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Bay Area masa maker Emmanuel Galvan of Bolita Masa in Berkeley prepares thousands of handmade tamales for the holiday season, offering savory and sweet options and sharing tips for hosting a festive tamalada.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">Click here to subscribe\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>When I catch up with Bay Area masa mogul Emmanuel Galvan, he is about to enter his busiest time of year: the December tamalada.\u003c/p>\n\u003cp>Tamales are available year-round, but they hold special meaning and significance during the holiday season for many Latine families.\u003c/p>\n\u003cp>Galvan, \u003ca href=\"https://www.kqed.org/arts/13933138/bolita-masa-berkeley-pop-up-farmers-market-tetelas-tamales\">founder of Berkeley-based Bolita Masa\u003c/a>, sells pre-mixed masa — dough for making tamales — and ready-made tamales in both savory and sweet varieties made with his company’s \u003ca href=\"https://www.youtube.com/watch?v=Ht1NVEHLgCs&list=TLGGjvIt_pyBuwsxMDEyMjAyNQ&index=7\" target=\"_blank\" rel=\"noopener\">signature heirloom corn masa from Mexico.\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>For December, Bolita expanded its workforce from three people, including Galvan, to nine workers who will make close to 6,000 tamales by hand. The term tamalada refers to making tamales as a group and turning it into a festive occasion.\u003c/p>\n\u003cp>“I always found it so important to make food with your parents, your grandparents, your cousins,” Galvan said. “That’s how you kind of share information, and you retain kind of a familial culture. And it’s also how you develop family traditions.”\u003c/p>\n\u003cfigure id=\"attachment_12066063\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12066063\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-13-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-13-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-13-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-13-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A tortilla cooks on a comal at Bolita Masa on Dec. 3, 2025, in Berkeley. The company tests masa texture and hydration throughout the day to ensure dough consistency. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>On the surface, tamales are rather simple: corn dough stuffed with a filling — or not — placed in a wrapper of some kind and then steamed. They date back thousands of years in Mesoamerica and appear in a multitude of varieties throughout Latin America.\u003c/p>\n\u003cp>When I searched for tamale vendors in the Bay Area, I found options from Mexico, Colombia, Peru, Nicaragua and El Salvador that vary in fillings, size and toppings.\u003c/p>\n\u003cp>The concept may be simple, but the execution is not. As Galvan pointed out, tamales require a lot of work to prepare all the ingredients and assemble them, which is where the tamalada comes in.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“The association with the holidays has to do with the fact that tamales require so much labor,” Galvan said. “You have your whole family together around the holidays or a big celebration, so you get everyone together and then you use as many people as possible to help you make all these tamales. You’re doing something that takes time and you’re chatting and catching up.”\u003c/p>\n\u003cp>I have spent many Christmas Eves on masa duty, donning one of my mom’s plaid aprons, slathering a pre-soaked corn leaf in masa and handing it to the next person to fill and fold. Sometimes I’ve used a spoon or spatula, but my favorite hack involves lugging out my mom’s wooden tortilla press to spread a ball of masa into an even surface area.\u003c/p>\n\u003cp>For several years, my older sister hosted a tamalada at her home in Seattle, where dozens of friends and family would join in assembling hundreds of tamales and then taking home their own stash, because it’s fair to expect some compensation for hard work.\u003c/p>\n\u003cp>The party became my sister’s signature annual event, one that friends would plan for months in advance to attend. Many invitees weren’t of Mexican descent, but they loved partaking in the tradition.\u003c/p>\n\u003cfigure id=\"attachment_12066060\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12066060\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-9-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-9-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-9-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-9-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">J. Embry pours heirloom corn into a large pot for cooking before it is ground into masa on Dec. 3, 2025, in Berkeley. Bolita Masa prepares dough from scratch using traditional ingredients and methods. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The most important thing about tamaladas, my sister told me recently, is to pass on recipes, techniques and knowledge to younger generations. Many young people balk at the amount of work it takes to make a pot of tamales, but the tias and abuelitas families rely on to make tamales and pozole won’t be around forever, she said.\u003c/p>\n\u003cp>Bolita starts taking orders for tamales the day before Thanksgiving and typically sells out within a week, Galvan said. Customers will pick up orders at various pop-up sales held at different locations throughout the month.\u003c/p>\n\u003cp>This year’s menu includes savory options such as pork en salsa verde, turkey in mole negro, braised beef shoulder barbacoa with potato, and squash with black beans. The sweet versions — which Galvan says pair well with coffee on winter mornings — include chocolate and quince. Bolita sells a half dozen for $30 to $48, or about $5.50 to $8 each.\u003c/p>\n\u003cp>“People get a little bit of a sticker shock initially,” Galvan said of his prices. “Our tamales are made of the best possible maize in the world. And I’m not saying that lightly. It’s always a little bit of a conversation when people ask how much they are, but then once they try them, you know they’re worth it.”\u003c/p>\n\u003cfigure id=\"attachment_12066062\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12066062 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-12-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-12-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-12-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-12-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A Bolita Masa employee mixes freshly ground masa by hand on Dec. 3, 2025, in Berkeley. The dough is made from heirloom corn and prepared daily during the December rush. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>I recently saw a meme on social media that said, “Instead of Black Friday deals, could tamales be $10 a dozen again?” That price was normal about 20 years ago — and ignores the skyrocketing cost of ingredients and labor in recent years.\u003c/p>\n\u003cp>Many people expect tamales, like many other types of Mexican dishes or street food, to be cheap, Galvan said. But that’s not possible if you are paying your workers a living wage and using top-quality ingredients.\u003c/p>\n\u003cp>“A lot of it is people’s internalized racism of what a thing should cost because they’ve seen it made cheaply before. But they should really be asking themselves, is that person able to pay themselves?” Galvan said. “I’m not trying to shame people into paying more or something, but it’s really thinking about the whole system — like the labor at every level.”\u003c/p>\n\u003cp>Bolita’s mission is less about charging as much as possible and more about working with vendors and family farms in Mexico that are preserving heirloom varieties of corn that might otherwise disappear. Hosting your own tamalada offers a great — and more economical — alternative if you have the time.\u003c/p>\n\u003cfigure id=\"attachment_12066061\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12066061\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-11-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-11-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-11-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-11-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Dried chiles, labeled and stacked in clear bins, line a shelf at Bolita Masa on Dec. 3, 2025, in Berkeley. The chiles are used to flavor tamales and masa-based dishes produced during the holiday season. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>After talking with Galvan, I felt more inspired to embrace the comfort of tamales this holiday season, whether that means holding my own tamalada while my mother is in town or supporting local makers.\u003c/p>\n\u003cp>Months of harsh immigration enforcement have taken an economic and psychological toll on many Latino businesses and community members this past year.\u003c/p>\n\u003cp>Our indigenous ancestors created tamales millennia ago, leaving us a gift that encapsulates culture, tradition, love, family and connection. That’s what I — and I’m sure many others — am craving more than anything else.\u003c/p>\n\u003ch2>Here are some tips for hosting your own tamalada:\u003c/h2>\n\u003cul>\n\u003cli>\u003cstrong>Consult experts:\u003c/strong> Sit down with the tamale maker in your family ahead of time and collect all the tips and information you can. You can also find countless tamale tutorials online.\u003c/li>\n\u003cli>\u003cstrong>Preparation is key:\u003c/strong> Assembling and prepping ingredients takes time. Stores sell many of the main ingredients ready for cooking, including pre-mixed dough.\u003c/li>\n\u003cli>\u003cstrong>Involve as much help as you can:\u003c/strong> The purpose of a tamalada is to build a connection with your family and community. The more hands available, the easier it will be to make tamales. Just make sure everyone has a clear task.\u003c/li>\n\u003cli>\u003cstrong>Galvan’s tips:\u003c/strong> Keep your masa cold while making tamales, or it won’t stick to the wrapper. Don’t overstuff each tamale — make sure the dough fully encloses the filling to avoid spills during cooking.\u003c/li>\n\u003cli>\u003cstrong>Make it fun:\u003c/strong> Enjoy holiday-inspired drinks like ponche, a Mexican-style punch made with fresh and dried fruits and cinnamon. Play music. Reminisce. Ask questions. Make the type of memories you’ll want to remember years from now.\u003c/li>\n\u003c/ul>\n\u003cp>\u003c/p>\u003c/div>",
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"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
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"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
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"soldout": {
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"title": "SOLD OUT: Rethinking Housing in America",
"tagline": "A new future for housing",
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"tagline": "True-life supernatural stories",
"info": "",
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