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"title": "How to Show Up for Your Community This Hispanic Heritage Month",
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"content": "\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>Tucked inside a compact shop near the corner of 25th and Mission streets in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a>, Mission Lotería is evolving from promoting local businesses into a small business of its own.\u003c/p>\n\n\n\n\u003cp>The organization, which started in 2019, plans to open its first storefront on Sept. 10 at 2884 Mission St., selling giftable items such as hand-painted clay coffee mugs, purses designed by a Colombian artist, clothing, and stationery and cards designed by Bay Area artists. \u003c/p>\n\n\n\n\u003cp>“What began years ago as a creative campaign celebrating the Mission, supporting neighborhood businesses, and bringing our community together has grown into more than we could have imagined,” said Luis Quiroz, founder of Mission Lotería. \u003c/p>\n\n\n\n\u003cp>The store’s opening coincides with the start of Hispanic Heritage Month, which spans from Sept. 15 to Oct. 15.\u003c/p>\n\n\n\n\u003cp>“I intentionally planned the store opening just before Hispanic Heritage Month so that we could lean into the festivities that were to come and be able to highlight the Latino voices and the Latino artists that are going to be featured here.” \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg\" alt=\"\" class=\"wp-image-12098318\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Lotería art at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Mission Lotería takes inspiration from Lotería, a beloved bingo-style board game from Mexico known for iconic images such as a cactus plant, a woman in a small boat on Lake Chapala, a man carrying a large globe on his back and a radiant sun. Quiroz, 36, created the marketing platform to support local artists and small businesses by organizing community events and neighborhood tours. \u003c/p>\n\n\n\n\u003cp>“I want people to visit Mission Lotería and then venture into a cafe shop or a taqueria or a restaurant or another brick-and-mortar store,” Quiroz said. “It’s the starting point to bring them to the other parts of the Mission.” \u003c/p>\n\n\n\n\u003cp>The organization provides a template for how to support Latino businesses with intention and thoughtfulness, especially at a time when the Trump administration \u003ca href=\"https://www.kqed.org/news/12087915/bay-area-cities-ask-us-judge-to-block-trump-from-cutting-funds-over-dei-immigration\">vigorously attacks diversity initiatives\u003c/a> and has \u003ca href=\"https://www.kqed.org/news/12097313/northern-california-ice-arrests-surged-this-summer\">launched a deportation apparatus\u003c/a> that has largely targeted Latino immigrants and hurts Latine communities nationwide.\u003c/p>\n\n\n\n\u003cp>“To be sitting here and about to open a storefront in the Mission, in the Latino cultural district of San Francisco,” said Quiroz, who was previously undocumented. “It’s my way of resisting. They’re not going to hold me down. They’re not going to hold us down. We’re here, we’re here to stay, and we’re out here. We’re thriving.” \u003c/p>\n\n\n\n\n\n\u003cp>This year’s Hispanic Heritage Month presents an opportunity for Latinos to support businesses, organizations and community members who have \u003ca href=\"https://www.kqed.org/news/12096833/how-immigration-raids-are-affecting-children-in-los-angeles\">felt the toll\u003c/a> of the administration’s anti-immigration policies that \u003ca href=\"https://www.kqed.org/forum/2010101913621/the-psychological-toll-of-trumps-immigration-policies-on-bay-area-latinos\">have had a chilling effect\u003c/a>, with immigrants staying home, shopping less, attending fewer public events and even being afraid to speak Spanish in public. \u003c/p>\n\n\n\n\u003cp>This has also been a challenging year for many Latinx-owned businesses between the fear immigrants are feeling and higher costs of doing business, said Alicia Villanueva, owner and founder of Hayward-based Alicia’s Tamales Los Mayas.\u003c/p>\n\n\n\n\u003cp>Seeing \u003ca href=\"https://www.kqed.org/news/12073728/us-citizen-army-veteran-detained-by-ice-sues-for-damages-in-federal-court\">hardworking people\u003c/a> picked up off the street, \u003ca href=\"https://www.kqed.org/news/12094994/detained-at-green-card-interview-how-a-bay-area-family-is-healing-from-sudden-separation?utm_medium=email&utm_source=engagingnetworks&utm_campaign=20260814_NewsDaily_Newsletter_SponsorBlock&utm_content=20260814_NewsDaily_Newsletter_SponsorBlock+8642121190\">families being separated\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/12028303/ice-arrest-left-bay-area-man-hospitalized-struggling-breathe-attorney-says\">parents being detained\u003c/a> and leaving children behind is demoralizing, she said. \u003c/p>\n\n\n\n\u003cp>“I am a citizen now, since last year, and I still feel this trauma,” she said. “Like when I’m driving, and I see the police or something — it scares me.”\u003c/p>\n\n\n\n\u003cp>For many food vendors, Hispanic Heritage Month is one of the busiest times of the year, Villanueva said, but this year is different because the community needs a morale boost.\u003c/p>\n\n\n\n\u003cp>“We really celebrate our cultures, our cuisine and all these traditions that we bring from our countries,” she said. “To keep our traditions alive is one of the responsibilities that we have for future generations.” \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg\" alt=\"\" class=\"wp-image-12098323\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Concha candles and mugs for sale at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Villanueva said it pains her to see immigrants living in fear and suffering, especially since she understands the desire to come to the United States to work and advance. \u003c/p>\n\n\n\n\u003cp>She started her company in 2010 after selling tamales door to door. She joined a business incubator program for entrepreneurs at San Francisco-based La Cocina that helped her establish a wholesale and catering business and secure capital to grow. \u003c/p>\n\n\n\n\u003cp>Sixteen years later, Villanueva employs 21 workers who cater events, sell food to retail stores, provide passenger meals for Alaska Airlines and make school lunches for students throughout Northern California. Her next goal is national distribution, the 65-year-old said. She embodies an ethos of permanent optimism that many immigrants espouse. \u003c/p>\n\n\n\n\u003cp>“The time is really hard,” Villanueva said. “But if you have your passion, your dreams, no matter what, just keep going. Don’t be afraid.” \u003c/p>\n\n\n\n\n\n\u003cp>Still, for many Latines, Hispanic Heritage Month can come off as cringe. Corporations use it as a time to pander to Latinos and perform solidarity with clichés such as adding pictures of tacos to non-food-related content or putting the Spanish letter ñ where it doesn’t belong. So it’s no wonder why many people tend to snub their noses at seasonal, tone-deaf marketing. \u003c/p>\n\n\n\n\u003cp>What I can appreciate about Hispanic Heritage Month is the opportunity to unapologetically lean into the beauty, strength and value of Latino culture. Lately, I have been hearing the phrase, “Solo el pueblo salva al pueblo” (Only the community will save the community), which reminds me that celebrating Hispanic Heritage Month might include sharing our culture with others — but it’s most important to show up for ourselves. \u003c/p>\n\n\n\n\u003cp>“We think about Latinx heritage 365 days a year,” said Josiah Alderete, co-owner of Medicine for Nightmares in San Francisco. The bookstore is Black- and Latino-owned and has made a point to stock books written by and about people of color from its inception five years ago — not just for affinity months. \u003c/p>\n\n\n\n\u003cp>“I’m always thrilled people celebrate Hispanic Heritage Month, but the truth is, we are always celebrating it,” he said. “You can come in here and see yourself 12 months of the year.” \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Practical ways to show up this Hispanic Heritage Month: \u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Attend Hispanic Heritage Month events \u003c/h3>\n\n\n\n\u003cp>Cities and organizations across the Bay Area are planning festivities to honor and celebrate Latine residents and culture, which has turned into an act of resistance. (Check out K Onda’s comprehensive guide.) \u003c/p>\n\n\n\n\u003cp>Over the last year, several event organizers have said they were advised against holding large public gatherings like festivals for fear of ICE showing up and detaining people. \u003c/p>\n\n\n\n\u003cp>But most organizers decided that offering joy, reinforcing culture and coming together was more important than giving in to fear. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" class=\"wp-image-12030084\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. Owner Denise Gonzales says about 70% of the products sold in store are imported from Mexico. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Prioritize shopping at Latino-owned businesses, especially small ones\u003c/h3>\n\n\n\n\u003cp>I covered retail and consumer issues many years ago, and the biggest lesson I learned was that consumers have way more power than they know. \u003c/p>\n\n\n\n\u003cp>Every dollar people spend fuels someone’s bottom line, so choose where you shop wisely, because our spending power picks winners and losers every day. \u003c/p>\n\n\n\n\u003cp>That’s why I don’t feel bad buying an artisan or locally made item such as soaps, honey, produce from a farmer’s market or a handmade gift, even if I could have found something cheaper at a big-box store. \u003c/p>\n\n\n\n\u003cp>When I buy a cup of fruit from a street vendor, I feel good about buying a healthy snack and supporting someone who is often depending on that day’s sales to survive. \u003c/p>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Read more books about Latin American identity and history by Latino authors\u003cstrong> \u003c/strong>\u003c/h3>\n\n\n\n\u003cp>For a dose of cultural criticism and an exploration of how personal histories intersect with mainstream culture, I recommend \u003ca href=\"https://www.penguinrandomhouse.com/books/704670/magicalrealism-by-vanessa-angelica-villarreal/\">\u003cem>Magical/Realism: Essays on Music, Memory, Fantasy, and Borders\u003c/em> by Vanessa Angélica Villarreal\u003c/a>, which I recently read and found evocative. \u003c/p>\n\n\n\n\u003cp>Other books to check out: \u003ca href=\"https://www.simonandschuster.com/books/Migrant-Heart/Reyna-Grande/9781668055274\">\u003cem>Migrant Heart\u003c/em> by Reyna Grande\u003c/a>, a true gem of a writer who makes her home in Northern California, and \u003ca href=\"https://www.simonandschuster.com/books/Keeper-of-My-Kin/Ada-Ferrer/9781668025659\">\u003cem>Keeper of My Kin: Memoir of an Immigrant Daughter\u003c/em>\u003c/a> by Ada Ferrer, who appeared \u003ca href=\"https://www.kqed.org/forum/2010101913858/a-family-divided-by-cubas-revolution\">on Forum earlier this year\u003c/a>. \u003c/p>\n\n\n\n\u003cp>And, here are some recommendations from Alderete, of Medicine for Nightmares: the young adult novel, \u003ca href=\"https://www.harpercollins.com/products/estela-undrowning-rene-pena-govea\">\u003cem>Estela, Undrowning\u003c/em>\u003c/a> by San Francisco writer and educator \u003ca href=\"https://www.kqed.org/forum/2010101913189/local-ya-novels-tell-san-francisco-stories\">René Peña-Govea\u003c/a>; the poetry collection \u003ca href=\"https://unpress.nevada.edu/9781647792183/where-heaven-sinks/\">\u003cem>When Heaven Sinks\u003c/em>\u003c/a> by María Esquinca (who coincidently is a former KQED colleague); the nonfiction book \u003ca href=\"https://wwnorton.com/books/9781324004370\">\u003cem>Bad Mexicans: Race, Empire & Revolution in the Borderlands\u003c/em>\u003c/a> by Kelly Lytle Hernández; and the memoir \u003ca href=\"https://www.penguinrandomhouse.com/books/803724/terrestre-spanish-edition-by-cristina-rivera-garza/\">\u003cem>Terrestre\u003c/em>\u003c/a> by Pulitzer Prize-winning writer and scholar Cristina Rivera Garza.\u003c/p>\n",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg\" alt=\"\" class=\"wp-image-12098318\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Lotería art at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg\" alt=\"\" class=\"wp-image-12098318\" />\u003cfigcaption class=\"wp-element-caption\">Lotería art at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Mission Lotería takes inspiration from Lotería, a beloved bingo-style board game from Mexico known for iconic images such as a cactus plant, a woman in a small boat on Lake Chapala, a man carrying a large globe on his back and a radiant sun. Quiroz, 36, created the marketing platform to support local artists and small businesses by organizing community events and neighborhood tours. \u003c/p>\n",
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"\n\u003cp>Mission Lotería takes inspiration from Lotería, a beloved bingo-style board game from Mexico known for iconic images such as a cactus plant, a woman in a small boat on Lake Chapala, a man carrying a large globe on his back and a radiant sun. Quiroz, 36, created the marketing platform to support local artists and small businesses by organizing community events and neighborhood tours. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“I want people to visit Mission Lotería and then venture into a cafe shop or a taqueria or a restaurant or another brick-and-mortar store,” Quiroz said. “It’s the starting point to bring them to the other parts of the Mission.” \u003c/p>\n",
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"\n\u003cp>“I want people to visit Mission Lotería and then venture into a cafe shop or a taqueria or a restaurant or another brick-and-mortar store,” Quiroz said. “It’s the starting point to bring them to the other parts of the Mission.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>The organization provides a template for how to support Latino businesses with intention and thoughtfulness, especially at a time when the Trump administration \u003ca href=\"https://www.kqed.org/news/12087915/bay-area-cities-ask-us-judge-to-block-trump-from-cutting-funds-over-dei-immigration\">vigorously attacks diversity initiatives\u003c/a> and has \u003ca href=\"https://www.kqed.org/news/12097313/northern-california-ice-arrests-surged-this-summer\">launched a deportation apparatus\u003c/a> that has largely targeted Latino immigrants and hurts Latine communities nationwide.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“To be sitting here and about to open a storefront in the Mission, in the Latino cultural district of San Francisco,” said Quiroz, who was previously undocumented. “It’s my way of resisting. They’re not going to hold me down. They’re not going to hold us down. We’re here, we’re here to stay, and we’re out here. We’re thriving.” \u003c/p>\n",
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"innerHTML": "\n\u003cp>This year’s Hispanic Heritage Month presents an opportunity for Latinos to support businesses, organizations and community members who have \u003ca href=\"https://www.kqed.org/news/12096833/how-immigration-raids-are-affecting-children-in-los-angeles\">felt the toll\u003c/a> of the administration’s anti-immigration policies that \u003ca href=\"https://www.kqed.org/forum/2010101913621/the-psychological-toll-of-trumps-immigration-policies-on-bay-area-latinos\">have had a chilling effect\u003c/a>, with immigrants staying home, shopping less, attending fewer public events and even being afraid to speak Spanish in public. \u003c/p>\n",
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"\n\u003cp>This year’s Hispanic Heritage Month presents an opportunity for Latinos to support businesses, organizations and community members who have \u003ca href=\"https://www.kqed.org/news/12096833/how-immigration-raids-are-affecting-children-in-los-angeles\">felt the toll\u003c/a> of the administration’s anti-immigration policies that \u003ca href=\"https://www.kqed.org/forum/2010101913621/the-psychological-toll-of-trumps-immigration-policies-on-bay-area-latinos\">have had a chilling effect\u003c/a>, with immigrants staying home, shopping less, attending fewer public events and even being afraid to speak Spanish in public. \u003c/p>\n"
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"innerHTML": "\n\u003cp>This has also been a challenging year for many Latinx-owned businesses between the fear immigrants are feeling and higher costs of doing business, said Alicia Villanueva, owner and founder of Hayward-based Alicia’s Tamales Los Mayas.\u003c/p>\n",
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"\n\u003cp>This has also been a challenging year for many Latinx-owned businesses between the fear immigrants are feeling and higher costs of doing business, said Alicia Villanueva, owner and founder of Hayward-based Alicia’s Tamales Los Mayas.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Seeing \u003ca href=\"https://www.kqed.org/news/12073728/us-citizen-army-veteran-detained-by-ice-sues-for-damages-in-federal-court\">hardworking people\u003c/a> picked up off the street, \u003ca href=\"https://www.kqed.org/news/12094994/detained-at-green-card-interview-how-a-bay-area-family-is-healing-from-sudden-separation?utm_medium=email&utm_source=engagingnetworks&utm_campaign=20260814_NewsDaily_Newsletter_SponsorBlock&utm_content=20260814_NewsDaily_Newsletter_SponsorBlock+8642121190\">families being separated\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/12028303/ice-arrest-left-bay-area-man-hospitalized-struggling-breathe-attorney-says\">parents being detained\u003c/a> and leaving children behind is demoralizing, she said. \u003c/p>\n",
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"\n\u003cp>Seeing \u003ca href=\"https://www.kqed.org/news/12073728/us-citizen-army-veteran-detained-by-ice-sues-for-damages-in-federal-court\">hardworking people\u003c/a> picked up off the street, \u003ca href=\"https://www.kqed.org/news/12094994/detained-at-green-card-interview-how-a-bay-area-family-is-healing-from-sudden-separation?utm_medium=email&utm_source=engagingnetworks&utm_campaign=20260814_NewsDaily_Newsletter_SponsorBlock&utm_content=20260814_NewsDaily_Newsletter_SponsorBlock+8642121190\">families being separated\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/12028303/ice-arrest-left-bay-area-man-hospitalized-struggling-breathe-attorney-says\">parents being detained\u003c/a> and leaving children behind is demoralizing, she said. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“I am a citizen now, since last year, and I still feel this trauma,” she said. “Like when I’m driving, and I see the police or something — it scares me.”\u003c/p>\n",
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"\n\u003cp>“I am a citizen now, since last year, and I still feel this trauma,” she said. “Like when I’m driving, and I see the police or something — it scares me.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>For many food vendors, Hispanic Heritage Month is one of the busiest times of the year, Villanueva said, but this year is different because the community needs a morale boost.\u003c/p>\n",
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"\n\u003cp>For many food vendors, Hispanic Heritage Month is one of the busiest times of the year, Villanueva said, but this year is different because the community needs a morale boost.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“We really celebrate our cultures, our cuisine and all these traditions that we bring from our countries,” she said. “To keep our traditions alive is one of the responsibilities that we have for future generations.” \u003c/p>\n",
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"\n\u003cp>“We really celebrate our cultures, our cuisine and all these traditions that we bring from our countries,” she said. “To keep our traditions alive is one of the responsibilities that we have for future generations.” \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg\" alt=\"\" class=\"wp-image-12098323\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Concha candles and mugs for sale at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg\" alt=\"\" class=\"wp-image-12098323\" />\u003cfigcaption class=\"wp-element-caption\">Concha candles and mugs for sale at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Villanueva said it pains her to see immigrants living in fear and suffering, especially since she understands the desire to come to the United States to work and advance. \u003c/p>\n",
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"innerHTML": "\n\u003cp>She started her company in 2010 after selling tamales door to door. She joined a business incubator program for entrepreneurs at San Francisco-based La Cocina that helped her establish a wholesale and catering business and secure capital to grow. \u003c/p>\n",
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"\n\u003cp>She started her company in 2010 after selling tamales door to door. She joined a business incubator program for entrepreneurs at San Francisco-based La Cocina that helped her establish a wholesale and catering business and secure capital to grow. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Sixteen years later, Villanueva employs 21 workers who cater events, sell food to retail stores, provide passenger meals for Alaska Airlines and make school lunches for students throughout Northern California. Her next goal is national distribution, the 65-year-old said. She embodies an ethos of permanent optimism that many immigrants espouse. \u003c/p>\n",
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"\n\u003cp>Sixteen years later, Villanueva employs 21 workers who cater events, sell food to retail stores, provide passenger meals for Alaska Airlines and make school lunches for students throughout Northern California. Her next goal is national distribution, the 65-year-old said. She embodies an ethos of permanent optimism that many immigrants espouse. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“The time is really hard,” Villanueva said. “But if you have your passion, your dreams, no matter what, just keep going. Don’t be afraid.” \u003c/p>\n",
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"\n\u003cp>“The time is really hard,” Villanueva said. “But if you have your passion, your dreams, no matter what, just keep going. Don’t be afraid.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>Still, for many Latines, Hispanic Heritage Month can come off as cringe. Corporations use it as a time to pander to Latinos and perform solidarity with clichés such as adding pictures of tacos to non-food-related content or putting the Spanish letter ñ where it doesn’t belong. So it’s no wonder why many people tend to snub their noses at seasonal, tone-deaf marketing. \u003c/p>\n",
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"\n\u003cp>Still, for many Latines, Hispanic Heritage Month can come off as cringe. Corporations use it as a time to pander to Latinos and perform solidarity with clichés such as adding pictures of tacos to non-food-related content or putting the Spanish letter ñ where it doesn’t belong. So it’s no wonder why many people tend to snub their noses at seasonal, tone-deaf marketing. \u003c/p>\n"
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"innerHTML": "\n\u003cp>What I can appreciate about Hispanic Heritage Month is the opportunity to unapologetically lean into the beauty, strength and value of Latino culture. Lately, I have been hearing the phrase, “Solo el pueblo salva al pueblo” (Only the community will save the community), which reminds me that celebrating Hispanic Heritage Month might include sharing our culture with others — but it’s most important to show up for ourselves. \u003c/p>\n",
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"\n\u003cp>What I can appreciate about Hispanic Heritage Month is the opportunity to unapologetically lean into the beauty, strength and value of Latino culture. Lately, I have been hearing the phrase, “Solo el pueblo salva al pueblo” (Only the community will save the community), which reminds me that celebrating Hispanic Heritage Month might include sharing our culture with others — but it’s most important to show up for ourselves. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“We think about Latinx heritage 365 days a year,” said Josiah Alderete, co-owner of Medicine for Nightmares in San Francisco. The bookstore is Black- and Latino-owned and has made a point to stock books written by and about people of color from its inception five years ago — not just for affinity months. \u003c/p>\n",
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"\n\u003cp>“We think about Latinx heritage 365 days a year,” said Josiah Alderete, co-owner of Medicine for Nightmares in San Francisco. The bookstore is Black- and Latino-owned and has made a point to stock books written by and about people of color from its inception five years ago — not just for affinity months. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“I’m always thrilled people celebrate Hispanic Heritage Month, but the truth is, we are always celebrating it,” he said. “You can come in here and see yourself 12 months of the year.” \u003c/p>\n",
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"\n\u003cp>“I’m always thrilled people celebrate Hispanic Heritage Month, but the truth is, we are always celebrating it,” he said. “You can come in here and see yourself 12 months of the year.” \u003c/p>\n"
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"text": "Practical ways to show up this Hispanic Heritage Month: ",
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"innerHTML": "\n\u003cp>Cities and organizations across the Bay Area are planning festivities to honor and celebrate Latine residents and culture, which has turned into an act of resistance. (Check out K Onda’s comprehensive guide.) \u003c/p>\n",
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"\n\u003cp>Cities and organizations across the Bay Area are planning festivities to honor and celebrate Latine residents and culture, which has turned into an act of resistance. (Check out K Onda’s comprehensive guide.) \u003c/p>\n"
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"innerHTML": "\n\u003cp>Over the last year, several event organizers have said they were advised against holding large public gatherings like festivals for fear of ICE showing up and detaining people. \u003c/p>\n",
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"innerHTML": "\n\u003cp>But most organizers decided that offering joy, reinforcing culture and coming together was more important than giving in to fear. \u003c/p>\n",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" class=\"wp-image-12030084\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1920x1280.jpg 1920w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. Owner Denise Gonzales says about 70% of the products sold in store are imported from Mexico.\u003ccite class=\"wp-inline-image-credit\"> (Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" class=\"wp-image-12030084\" />\u003cfigcaption class=\"wp-element-caption\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. Owner Denise Gonzales says about 70% of the products sold in store are imported from Mexico.\u003ccite class=\"wp-inline-image-credit\"> (Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"text": "Prioritize shopping at Latino-owned businesses, especially small ones"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">Prioritize shopping at Latino-owned businesses, especially small ones\u003c/h3>\n",
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"\n\u003ch3 class=\"wp-block-heading\">Prioritize shopping at Latino-owned businesses, especially small ones\u003c/h3>\n"
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"innerHTML": "\n\u003cp>I covered retail and consumer issues many years ago, and the biggest lesson I learned was that consumers have way more power than they know. \u003c/p>\n",
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"\n\u003cp>I covered retail and consumer issues many years ago, and the biggest lesson I learned was that consumers have way more power than they know. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Every dollar people spend fuels someone’s bottom line, so choose where you shop wisely, because our spending power picks winners and losers every day. \u003c/p>\n",
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"\n\u003cp>Every dollar people spend fuels someone’s bottom line, so choose where you shop wisely, because our spending power picks winners and losers every day. \u003c/p>\n"
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"innerHTML": "\n\u003cp>That’s why I don’t feel bad buying an artisan or locally made item such as soaps, honey, produce from a farmer’s market or a handmade gift, even if I could have found something cheaper at a big-box store. \u003c/p>\n",
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"\n\u003cp>That’s why I don’t feel bad buying an artisan or locally made item such as soaps, honey, produce from a farmer’s market or a handmade gift, even if I could have found something cheaper at a big-box store. \u003c/p>\n"
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"innerHTML": "\n\u003cp>When I buy a cup of fruit from a street vendor, I feel good about buying a healthy snack and supporting someone who is often depending on that day’s sales to survive. \u003c/p>\n",
"innerContent": [
"\n\u003cp>When I buy a cup of fruit from a street vendor, I feel good about buying a healthy snack and supporting someone who is often depending on that day’s sales to survive. \u003c/p>\n"
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"text": "Read more books about Latin American identity and history by Latino authors "
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">Read more books about Latin American identity and history by Latino authors\u003cstrong> \u003c/strong>\u003c/h3>\n",
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"\n\u003ch3 class=\"wp-block-heading\">Read more books about Latin American identity and history by Latino authors\u003cstrong> \u003c/strong>\u003c/h3>\n"
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"innerHTML": "\n\u003cp>For a dose of cultural criticism and an exploration of how personal histories intersect with mainstream culture, I recommend \u003ca href=\"https://www.penguinrandomhouse.com/books/704670/magicalrealism-by-vanessa-angelica-villarreal/\">\u003cem>Magical/Realism: Essays on Music, Memory, Fantasy, and Borders\u003c/em> by Vanessa Angélica Villarreal\u003c/a>, which I recently read and found evocative. \u003c/p>\n",
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"\n\u003cp>For a dose of cultural criticism and an exploration of how personal histories intersect with mainstream culture, I recommend \u003ca href=\"https://www.penguinrandomhouse.com/books/704670/magicalrealism-by-vanessa-angelica-villarreal/\">\u003cem>Magical/Realism: Essays on Music, Memory, Fantasy, and Borders\u003c/em> by Vanessa Angélica Villarreal\u003c/a>, which I recently read and found evocative. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Other books to check out: \u003ca href=\"https://www.simonandschuster.com/books/Migrant-Heart/Reyna-Grande/9781668055274\">\u003cem>Migrant Heart\u003c/em> by Reyna Grande\u003c/a>, a true gem of a writer who makes her home in Northern California, and \u003ca href=\"https://www.simonandschuster.com/books/Keeper-of-My-Kin/Ada-Ferrer/9781668025659\">\u003cem>Keeper of My Kin: Memoir of an Immigrant Daughter\u003c/em>\u003c/a> by Ada Ferrer, who appeared \u003ca href=\"https://www.kqed.org/forum/2010101913858/a-family-divided-by-cubas-revolution\">on Forum earlier this year\u003c/a>. \u003c/p>\n",
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"\n\u003cp>Other books to check out: \u003ca href=\"https://www.simonandschuster.com/books/Migrant-Heart/Reyna-Grande/9781668055274\">\u003cem>Migrant Heart\u003c/em> by Reyna Grande\u003c/a>, a true gem of a writer who makes her home in Northern California, and \u003ca href=\"https://www.simonandschuster.com/books/Keeper-of-My-Kin/Ada-Ferrer/9781668025659\">\u003cem>Keeper of My Kin: Memoir of an Immigrant Daughter\u003c/em>\u003c/a> by Ada Ferrer, who appeared \u003ca href=\"https://www.kqed.org/forum/2010101913858/a-family-divided-by-cubas-revolution\">on Forum earlier this year\u003c/a>. \u003c/p>\n"
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"innerHTML": "\n\u003cp>And, here are some recommendations from Alderete, of Medicine for Nightmares: the young adult novel, \u003ca href=\"https://www.harpercollins.com/products/estela-undrowning-rene-pena-govea\">\u003cem>Estela, Undrowning\u003c/em>\u003c/a> by San Francisco writer and educator \u003ca href=\"https://www.kqed.org/forum/2010101913189/local-ya-novels-tell-san-francisco-stories\">René Peña-Govea\u003c/a>; the poetry collection \u003ca href=\"https://unpress.nevada.edu/9781647792183/where-heaven-sinks/\">\u003cem>When Heaven Sinks\u003c/em>\u003c/a> by María Esquinca (who coincidently is a former KQED colleague); the nonfiction book \u003ca href=\"https://wwnorton.com/books/9781324004370\">\u003cem>Bad Mexicans: Race, Empire & Revolution in the Borderlands\u003c/em>\u003c/a> by Kelly Lytle Hernández; and the memoir \u003ca href=\"https://www.penguinrandomhouse.com/books/803724/terrestre-spanish-edition-by-cristina-rivera-garza/\">\u003cem>Terrestre\u003c/em>\u003c/a> by Pulitzer Prize-winning writer and scholar Cristina Rivera Garza.\u003c/p>\n",
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"\n\u003cp>And, here are some recommendations from Alderete, of Medicine for Nightmares: the young adult novel, \u003ca href=\"https://www.harpercollins.com/products/estela-undrowning-rene-pena-govea\">\u003cem>Estela, Undrowning\u003c/em>\u003c/a> by San Francisco writer and educator \u003ca href=\"https://www.kqed.org/forum/2010101913189/local-ya-novels-tell-san-francisco-stories\">René Peña-Govea\u003c/a>; the poetry collection \u003ca href=\"https://unpress.nevada.edu/9781647792183/where-heaven-sinks/\">\u003cem>When Heaven Sinks\u003c/em>\u003c/a> by María Esquinca (who coincidently is a former KQED colleague); the nonfiction book \u003ca href=\"https://wwnorton.com/books/9781324004370\">\u003cem>Bad Mexicans: Race, Empire & Revolution in the Borderlands\u003c/em>\u003c/a> by Kelly Lytle Hernández; and the memoir \u003ca href=\"https://www.penguinrandomhouse.com/books/803724/terrestre-spanish-edition-by-cristina-rivera-garza/\">\u003cem>Terrestre\u003c/em>\u003c/a> by Pulitzer Prize-winning writer and scholar Cristina Rivera Garza.\u003c/p>\n"
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"excerpt": "This Hispanic Heritage Month, support your community with intention and thoughtfulness. \n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>Tucked inside a compact shop near the corner of 25th and Mission streets in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a>, Mission Lotería is evolving from promoting local businesses into a small business of its own.\u003c/p>\n\n\n\n\u003cp>The organization, which started in 2019, plans to open its first storefront on Sept. 10 at 2884 Mission St., selling giftable items such as hand-painted clay coffee mugs, purses designed by a Colombian artist, clothing, and stationery and cards designed by Bay Area artists. \u003c/p>\n\n\n\n\u003cp>“What began years ago as a creative campaign celebrating the Mission, supporting neighborhood businesses, and bringing our community together has grown into more than we could have imagined,” said Luis Quiroz, founder of Mission Lotería. \u003c/p>\n\n\n\n\u003cp>The store’s opening coincides with the start of Hispanic Heritage Month, which spans from Sept. 15 to Oct. 15.\u003c/p>\n\n\n\n\u003cp>“I intentionally planned the store opening just before Hispanic Heritage Month so that we could lean into the festivities that were to come and be able to highlight the Latino voices and the Latino artists that are going to be featured here.” \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg\" alt=\"\" class=\"wp-image-12098318\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Lotería art at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Mission Lotería takes inspiration from Lotería, a beloved bingo-style board game from Mexico known for iconic images such as a cactus plant, a woman in a small boat on Lake Chapala, a man carrying a large globe on his back and a radiant sun. Quiroz, 36, created the marketing platform to support local artists and small businesses by organizing community events and neighborhood tours. \u003c/p>\n\n\n\n\u003cp>“I want people to visit Mission Lotería and then venture into a cafe shop or a taqueria or a restaurant or another brick-and-mortar store,” Quiroz said. “It’s the starting point to bring them to the other parts of the Mission.” \u003c/p>\n\n\n\n\u003cp>The organization provides a template for how to support Latino businesses with intention and thoughtfulness, especially at a time when the Trump administration \u003ca href=\"https://www.kqed.org/news/12087915/bay-area-cities-ask-us-judge-to-block-trump-from-cutting-funds-over-dei-immigration\">vigorously attacks diversity initiatives\u003c/a> and has \u003ca href=\"https://www.kqed.org/news/12097313/northern-california-ice-arrests-surged-this-summer\">launched a deportation apparatus\u003c/a> that has largely targeted Latino immigrants and hurts Latine communities nationwide.\u003c/p>\n\n\n\n\u003cp>“To be sitting here and about to open a storefront in the Mission, in the Latino cultural district of San Francisco,” said Quiroz, who was previously undocumented. “It’s my way of resisting. They’re not going to hold me down. They’re not going to hold us down. We’re here, we’re here to stay, and we’re out here. We’re thriving.” \u003c/p>\n\n\n\n\n\n\u003cp>This year’s Hispanic Heritage Month presents an opportunity for Latinos to support businesses, organizations and community members who have \u003ca href=\"https://www.kqed.org/news/12096833/how-immigration-raids-are-affecting-children-in-los-angeles\">felt the toll\u003c/a> of the administration’s anti-immigration policies that \u003ca href=\"https://www.kqed.org/forum/2010101913621/the-psychological-toll-of-trumps-immigration-policies-on-bay-area-latinos\">have had a chilling effect\u003c/a>, with immigrants staying home, shopping less, attending fewer public events and even being afraid to speak Spanish in public. \u003c/p>\n\n\n\n\u003cp>This has also been a challenging year for many Latinx-owned businesses between the fear immigrants are feeling and higher costs of doing business, said Alicia Villanueva, owner and founder of Hayward-based Alicia’s Tamales Los Mayas.\u003c/p>\n\n\n\n\u003cp>Seeing \u003ca href=\"https://www.kqed.org/news/12073728/us-citizen-army-veteran-detained-by-ice-sues-for-damages-in-federal-court\">hardworking people\u003c/a> picked up off the street, \u003ca href=\"https://www.kqed.org/news/12094994/detained-at-green-card-interview-how-a-bay-area-family-is-healing-from-sudden-separation?utm_medium=email&utm_source=engagingnetworks&utm_campaign=20260814_NewsDaily_Newsletter_SponsorBlock&utm_content=20260814_NewsDaily_Newsletter_SponsorBlock+8642121190\">families being separated\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/12028303/ice-arrest-left-bay-area-man-hospitalized-struggling-breathe-attorney-says\">parents being detained\u003c/a> and leaving children behind is demoralizing, she said. \u003c/p>\n\n\n\n\u003cp>“I am a citizen now, since last year, and I still feel this trauma,” she said. “Like when I’m driving, and I see the police or something — it scares me.”\u003c/p>\n\n\n\n\u003cp>For many food vendors, Hispanic Heritage Month is one of the busiest times of the year, Villanueva said, but this year is different because the community needs a morale boost.\u003c/p>\n\n\n\n\u003cp>“We really celebrate our cultures, our cuisine and all these traditions that we bring from our countries,” she said. “To keep our traditions alive is one of the responsibilities that we have for future generations.” \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg\" alt=\"\" class=\"wp-image-12098323\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Concha candles and mugs for sale at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Villanueva said it pains her to see immigrants living in fear and suffering, especially since she understands the desire to come to the United States to work and advance. \u003c/p>\n\n\n\n\u003cp>She started her company in 2010 after selling tamales door to door. She joined a business incubator program for entrepreneurs at San Francisco-based La Cocina that helped her establish a wholesale and catering business and secure capital to grow. \u003c/p>\n\n\n\n\u003cp>Sixteen years later, Villanueva employs 21 workers who cater events, sell food to retail stores, provide passenger meals for Alaska Airlines and make school lunches for students throughout Northern California. Her next goal is national distribution, the 65-year-old said. She embodies an ethos of permanent optimism that many immigrants espouse. \u003c/p>\n\n\n\n\u003cp>“The time is really hard,” Villanueva said. “But if you have your passion, your dreams, no matter what, just keep going. Don’t be afraid.” \u003c/p>\n\n\n\n\n\n\u003cp>Still, for many Latines, Hispanic Heritage Month can come off as cringe. Corporations use it as a time to pander to Latinos and perform solidarity with clichés such as adding pictures of tacos to non-food-related content or putting the Spanish letter ñ where it doesn’t belong. So it’s no wonder why many people tend to snub their noses at seasonal, tone-deaf marketing. \u003c/p>\n\n\n\n\u003cp>What I can appreciate about Hispanic Heritage Month is the opportunity to unapologetically lean into the beauty, strength and value of Latino culture. Lately, I have been hearing the phrase, “Solo el pueblo salva al pueblo” (Only the community will save the community), which reminds me that celebrating Hispanic Heritage Month might include sharing our culture with others — but it’s most important to show up for ourselves. \u003c/p>\n\n\n\n\u003cp>“We think about Latinx heritage 365 days a year,” said Josiah Alderete, co-owner of Medicine for Nightmares in San Francisco. The bookstore is Black- and Latino-owned and has made a point to stock books written by and about people of color from its inception five years ago — not just for affinity months. \u003c/p>\n\n\n\n\u003cp>“I’m always thrilled people celebrate Hispanic Heritage Month, but the truth is, we are always celebrating it,” he said. “You can come in here and see yourself 12 months of the year.” \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Practical ways to show up this Hispanic Heritage Month: \u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Attend Hispanic Heritage Month events \u003c/h3>\n\n\n\n\u003cp>Cities and organizations across the Bay Area are planning festivities to honor and celebrate Latine residents and culture, which has turned into an act of resistance. (Check out K Onda’s comprehensive guide.) \u003c/p>\n\n\n\n\u003cp>Over the last year, several event organizers have said they were advised against holding large public gatherings like festivals for fear of ICE showing up and detaining people. \u003c/p>\n\n\n\n\u003cp>But most organizers decided that offering joy, reinforcing culture and coming together was more important than giving in to fear. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" class=\"wp-image-12030084\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. Owner Denise Gonzales says about 70% of the products sold in store are imported from Mexico. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Prioritize shopping at Latino-owned businesses, especially small ones\u003c/h3>\n\n\n\n\u003cp>I covered retail and consumer issues many years ago, and the biggest lesson I learned was that consumers have way more power than they know. \u003c/p>\n\n\n\n\u003cp>Every dollar people spend fuels someone’s bottom line, so choose where you shop wisely, because our spending power picks winners and losers every day. \u003c/p>\n\n\n\n\u003cp>That’s why I don’t feel bad buying an artisan or locally made item such as soaps, honey, produce from a farmer’s market or a handmade gift, even if I could have found something cheaper at a big-box store. \u003c/p>\n\n\n\n\u003cp>When I buy a cup of fruit from a street vendor, I feel good about buying a healthy snack and supporting someone who is often depending on that day’s sales to survive. \u003c/p>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Read more books about Latin American identity and history by Latino authors\u003cstrong> \u003c/strong>\u003c/h3>\n\n\n\n\u003cp>For a dose of cultural criticism and an exploration of how personal histories intersect with mainstream culture, I recommend \u003ca href=\"https://www.penguinrandomhouse.com/books/704670/magicalrealism-by-vanessa-angelica-villarreal/\">\u003cem>Magical/Realism: Essays on Music, Memory, Fantasy, and Borders\u003c/em> by Vanessa Angélica Villarreal\u003c/a>, which I recently read and found evocative. \u003c/p>\n\n\n\n\u003cp>Other books to check out: \u003ca href=\"https://www.simonandschuster.com/books/Migrant-Heart/Reyna-Grande/9781668055274\">\u003cem>Migrant Heart\u003c/em> by Reyna Grande\u003c/a>, a true gem of a writer who makes her home in Northern California, and \u003ca href=\"https://www.simonandschuster.com/books/Keeper-of-My-Kin/Ada-Ferrer/9781668025659\">\u003cem>Keeper of My Kin: Memoir of an Immigrant Daughter\u003c/em>\u003c/a> by Ada Ferrer, who appeared \u003ca href=\"https://www.kqed.org/forum/2010101913858/a-family-divided-by-cubas-revolution\">on Forum earlier this year\u003c/a>. \u003c/p>\n\n\n\n\u003cp>And, here are some recommendations from Alderete, of Medicine for Nightmares: the young adult novel, \u003ca href=\"https://www.harpercollins.com/products/estela-undrowning-rene-pena-govea\">\u003cem>Estela, Undrowning\u003c/em>\u003c/a> by San Francisco writer and educator \u003ca href=\"https://www.kqed.org/forum/2010101913189/local-ya-novels-tell-san-francisco-stories\">René Peña-Govea\u003c/a>; the poetry collection \u003ca href=\"https://unpress.nevada.edu/9781647792183/where-heaven-sinks/\">\u003cem>When Heaven Sinks\u003c/em>\u003c/a> by María Esquinca (who coincidently is a former KQED colleague); the nonfiction book \u003ca href=\"https://wwnorton.com/books/9781324004370\">\u003cem>Bad Mexicans: Race, Empire & Revolution in the Borderlands\u003c/em>\u003c/a> by Kelly Lytle Hernández; and the memoir \u003ca href=\"https://www.penguinrandomhouse.com/books/803724/terrestre-spanish-edition-by-cristina-rivera-garza/\">\u003cem>Terrestre\u003c/em>\u003c/a> by Pulitzer Prize-winning writer and scholar Cristina Rivera Garza.\u003c/p>\n\u003c/div>\u003c/p>",
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"title": "SF’s ‘House of Latin Rock’ to Receive Landmark Status, Preserving Mission’s Music History",
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"content": "\u003cp>It’s hard to pass one vibrant home in San Francisco’s \u003ca href=\"https://www.kqed.org/news/tag/mission-district\">Mission District\u003c/a> without a second look.\u003c/p>\n\u003cp>Richard Segovia’s house, or the “House of Latin Rock,” is coated with a colorful mural of Latin American performing artists like Carlos Santana, Maria Medina and Pete Escovedo.\u003c/p>\n\u003cp>Every inch of the home is detailed with portraits of historic musicians, rendered in saturated blue, green and orange hues.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Past the front door, Segovia’s living room and rehearsal space are lined with hundreds more photos, records and recognitions from the community: a collection representing decades of music history.\u003c/p>\n\u003cp>On Tuesday, San Francisco’s Board of Supervisors is gearing up to approve landmark status for the house, honoring Segovia’s home and its role in the neighborhood’s rich musical history.\u003c/p>\n\u003cp>The property “serves as a physical anchor for the Latin Rock musical movement,” said Supervisor Jackie Fielder, introducing the proposal at a planning committee meeting the day before. “For decades, this house has functioned as an active cultural hub, serving as a rehearsal space, recording studio and collaborative environment for local artists.”\u003c/p>\n\u003cfigure id=\"attachment_12089004\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089004\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Richard Segovia sits in his house on 25th and York streets, known as the Latin Rock House, in San Francisco on April 7, 2026. The home is covered in a large mural honoring dozens of musicians tied to the Mission District’s Latin rock scene, which Segovia has helped preserve for decades. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I have been to many jam sessions at this house, before I became supervisor,” added Supervisor Myrna Melgar, laughing.\u003c/p>\n\u003cp>Segovia said he was “ very honored and very happy” that his home is in the process of receiving the designation, which will protect it from being demolished or altered in the future without the city’s permission.\u003c/p>\n\u003cp>“ My family would be ecstatic,” Segovia said. He believes that, once anointed with landmark protection status, his house will reaffirm the Mission District “as alive and something that we can call our own.”\u003c/p>\n\u003cp>Segovia, who is 72, was born and raised in the Mission, where he continues to reside with his wife Tammy. He’s lived in the “House of Latin Rock” since he was 10, and it would be the third landmark in San Francisco that is also a private residence — along with the “Painted Ladies” in Alamo Square, and the \u003cem>Mrs. Doubtfire \u003c/em>House in the Pacific Heights neighborhood.[aside postID=news_12059299 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00168_TV-KQED.jpg']The mural on his home is dedicated to a musical movement that he helped build, with distinctly San Franciscan roots: Latin rock.\u003c/p>\n\u003cp>Segovia describes Latin rock as a mixture of blues and Afro-Cuban rhythms and percussion. He credits its creation to a Mission-based band called The Aliens, which was formed in 1964. San Francisco’s psychedelic rock scene also heavily influenced the genre as it evolved during the 1960s.\u003c/p>\n\u003cp>Fielder sought the designation after visiting Segovia’s home to award him with a Certificate of Honor for his volunteer work supporting the development of student musicians within his home studio space.\u003c/p>\n\u003cp>“ She came upstairs, saw all the pictures,” Segovia said. “By the time she got to the music room, it was like, ‘Richard, we have to make this house a landmark.’ I said, ‘Let’s go for it.’”\u003c/p>\n\u003cp>\u003ca href=\"https://citypln-m-extnl.sfgov.org/Commissions/HPC/5_20_2026/Commission%20Packet/2026-002606DES.pdf\">In its proposal\u003c/a> to grant the designation, the city’s Historic Preservation Committee described Segovia’s house as “one of the Mission District’s most significant cultural and public art landmarks.”\u003c/p>\n\u003cp>The committee stressed the significance of the home to the musical movement that its mural honors, as well as its embodiment of the visual art tradition, “Mission Muralismo.”\u003c/p>\n\u003cp>“The mural reflects the tradition of using public art to document community history, honor cultural identity, and reclaim space through color and storytelling,” the committee said. “Like many landmark murals in the neighborhood, it incorporates portraiture, cultural symbolism, and expressive movement to celebrate local heroes and build a sense of shared memory.”\u003c/p>\n\u003cfigure id=\"attachment_12089005\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089005\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Richard Segovia points to notes musicians have left in his house on 25th and York streets, known as the Latin Rock House, in San Francisco on April 7, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In order for the designation to be approved, the Board of Supervisors will need to reach a unanimous vote in favor of the proposal. But a representative from Fielder’s office said the proposal had not received any opposition, only “wholehearted support” from the neighboring community.\u003c/p>\n\u003cp>The house’s mural was originally created in 2017 by a local youth program within the mural arts organization Precita Eyes, in collaboration with community muralists Max Marttila and Fred Alvarado.\u003c/p>\n\u003cp>Segovia said the mural continues to evolve under the care of the original muralists and other local artists. He has worked with them to update and restore the painting since then, and he estimated that around 200 performers are currently depicted on the mural.\u003c/p>\n\u003cp>But the “House of Latin Rock” has been a home for music long before the iconic mural graced its exterior. Segovia recalled how, as a teenager, he would open up his garage to play music for the neighborhood when his parents were gone for the day.\u003c/p>\n\u003cfigure id=\"attachment_12089006\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089006\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Latin Rock House, owned by musician Richard Segovia, in San Francisco’s Mission District on June 26, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Back in the day, garages were filled with music,” Segovia said. After Santana’s 1969 performance at Woodstock, “the whole Mission District went from the battle of the barrios to the battle of the bands.”\u003c/p>\n\u003cp>But his homebrew performances stopped abruptly one day, when his parents came home early.\u003c/p>\n\u003cp>“Boy, was I in trouble,” he said. “But then that’s when I knew that music was gonna be my life, you know?”\u003c/p>\n\u003cp>As the young Segovia grew into a professional music career, his home gradually turned into a creative hub for professional musicians across different genres. Like the Mission, he said, the house is alive — with a way of constantly bringing new faces through its doors.\u003c/p>\n\u003cp>“It operates on its own,” Segovia said. “People are drawn to it now because of the years of dedication and music that I gave my whole life to.”\u003c/p>\n\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/author/emanoukian\">Elize Manoukian\u003c/a> contributed to this report. \u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Past the front door, Segovia’s living room and rehearsal space are lined with hundreds more photos, records and recognitions from the community: a collection representing decades of music history.\u003c/p>\n\u003cp>On Tuesday, San Francisco’s Board of Supervisors is gearing up to approve landmark status for the house, honoring Segovia’s home and its role in the neighborhood’s rich musical history.\u003c/p>\n\u003cp>The property “serves as a physical anchor for the Latin Rock musical movement,” said Supervisor Jackie Fielder, introducing the proposal at a planning committee meeting the day before. “For decades, this house has functioned as an active cultural hub, serving as a rehearsal space, recording studio and collaborative environment for local artists.”\u003c/p>\n\u003cfigure id=\"attachment_12089004\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089004\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Richard Segovia sits in his house on 25th and York streets, known as the Latin Rock House, in San Francisco on April 7, 2026. The home is covered in a large mural honoring dozens of musicians tied to the Mission District’s Latin rock scene, which Segovia has helped preserve for decades. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I have been to many jam sessions at this house, before I became supervisor,” added Supervisor Myrna Melgar, laughing.\u003c/p>\n\u003cp>Segovia said he was “ very honored and very happy” that his home is in the process of receiving the designation, which will protect it from being demolished or altered in the future without the city’s permission.\u003c/p>\n\u003cp>“ My family would be ecstatic,” Segovia said. He believes that, once anointed with landmark protection status, his house will reaffirm the Mission District “as alive and something that we can call our own.”\u003c/p>\n\u003cp>Segovia, who is 72, was born and raised in the Mission, where he continues to reside with his wife Tammy. He’s lived in the “House of Latin Rock” since he was 10, and it would be the third landmark in San Francisco that is also a private residence — along with the “Painted Ladies” in Alamo Square, and the \u003cem>Mrs. Doubtfire \u003c/em>House in the Pacific Heights neighborhood.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The mural on his home is dedicated to a musical movement that he helped build, with distinctly San Franciscan roots: Latin rock.\u003c/p>\n\u003cp>Segovia describes Latin rock as a mixture of blues and Afro-Cuban rhythms and percussion. He credits its creation to a Mission-based band called The Aliens, which was formed in 1964. San Francisco’s psychedelic rock scene also heavily influenced the genre as it evolved during the 1960s.\u003c/p>\n\u003cp>Fielder sought the designation after visiting Segovia’s home to award him with a Certificate of Honor for his volunteer work supporting the development of student musicians within his home studio space.\u003c/p>\n\u003cp>“ She came upstairs, saw all the pictures,” Segovia said. “By the time she got to the music room, it was like, ‘Richard, we have to make this house a landmark.’ I said, ‘Let’s go for it.’”\u003c/p>\n\u003cp>\u003ca href=\"https://citypln-m-extnl.sfgov.org/Commissions/HPC/5_20_2026/Commission%20Packet/2026-002606DES.pdf\">In its proposal\u003c/a> to grant the designation, the city’s Historic Preservation Committee described Segovia’s house as “one of the Mission District’s most significant cultural and public art landmarks.”\u003c/p>\n\u003cp>The committee stressed the significance of the home to the musical movement that its mural honors, as well as its embodiment of the visual art tradition, “Mission Muralismo.”\u003c/p>\n\u003cp>“The mural reflects the tradition of using public art to document community history, honor cultural identity, and reclaim space through color and storytelling,” the committee said. “Like many landmark murals in the neighborhood, it incorporates portraiture, cultural symbolism, and expressive movement to celebrate local heroes and build a sense of shared memory.”\u003c/p>\n\u003cfigure id=\"attachment_12089005\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089005\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Richard Segovia points to notes musicians have left in his house on 25th and York streets, known as the Latin Rock House, in San Francisco on April 7, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In order for the designation to be approved, the Board of Supervisors will need to reach a unanimous vote in favor of the proposal. But a representative from Fielder’s office said the proposal had not received any opposition, only “wholehearted support” from the neighboring community.\u003c/p>\n\u003cp>The house’s mural was originally created in 2017 by a local youth program within the mural arts organization Precita Eyes, in collaboration with community muralists Max Marttila and Fred Alvarado.\u003c/p>\n\u003cp>Segovia said the mural continues to evolve under the care of the original muralists and other local artists. He has worked with them to update and restore the painting since then, and he estimated that around 200 performers are currently depicted on the mural.\u003c/p>\n\u003cp>But the “House of Latin Rock” has been a home for music long before the iconic mural graced its exterior. Segovia recalled how, as a teenager, he would open up his garage to play music for the neighborhood when his parents were gone for the day.\u003c/p>\n\u003cfigure id=\"attachment_12089006\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089006\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Latin Rock House, owned by musician Richard Segovia, in San Francisco’s Mission District on June 26, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Back in the day, garages were filled with music,” Segovia said. After Santana’s 1969 performance at Woodstock, “the whole Mission District went from the battle of the barrios to the battle of the bands.”\u003c/p>\n\u003cp>But his homebrew performances stopped abruptly one day, when his parents came home early.\u003c/p>\n\u003cp>“Boy, was I in trouble,” he said. “But then that’s when I knew that music was gonna be my life, you know?”\u003c/p>\n\u003cp>As the young Segovia grew into a professional music career, his home gradually turned into a creative hub for professional musicians across different genres. Like the Mission, he said, the house is alive — with a way of constantly bringing new faces through its doors.\u003c/p>\n\u003cp>“It operates on its own,” Segovia said. “People are drawn to it now because of the years of dedication and music that I gave my whole life to.”\u003c/p>\n\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/author/emanoukian\">Elize Manoukian\u003c/a> contributed to this report. \u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\u003cp>Tracy Garcia had just graduated from the Fashion Institute of Technology in New York when the \u003ca href=\"https://www.kqed.org/news/tag/covid-19\">pandemic\u003c/a> took hold in 2020. Unemployed and with a lot of time on her hands, she started posting sewing tutorials online.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/tag/oakland\">Oakland\u003c/a>-based designer’s social media accounts, dubbed Transformations by Tracy, have since amassed a huge following, along with her “Thriftflip Thursday” videos in which she repurposes items like a wedding dress, tablecloth or thrift store bargains into chic dresses.\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/transformationsbytracy/reel/DWW_hC8gZ6Y/\">In one video\u003c/a>, the 28-year-old takes a drapey, fuchsia-colored women’s blouse and transforms it into a sleek, fitted cocktail dress.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“And of course we’re going dancing in this, so let’s go,” she said in the video before it cuts to footage of her grooving to bachata at a club.\u003c/p>\n\u003cp>Her goal, Garcia said, is to teach people to make clothes so that they can appreciate all the work and artistry that goes into a garment.\u003c/p>\n\u003cp>“There’s just so much clothing in the world, and I really feel like we don’t need to make any more material,” Garcia said. In her eyes, upcycling “is just seeing the potential within a garment and creating something completely new.”\u003c/p>\n\u003cfigure id=\"attachment_12090679\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090679\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia, fashion designer and influencer, looks through some of her handmade pieces from her personal collection at her studio in Oakland on July 10, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Garcia’s ability to not just reuse an item, but turn it into a work of art, reminded me of the Mexican and Chicano tradition of rasquache, a practice rooted in resourcefulness, creativity and reuse of materials.\u003c/p>\n\u003cp>Rasquachismo stems from the idea of not letting anything useful go to waste, said Aída Hurtado, a professor of Chicano and Chicana Studies at UC Santa Barbara and co-author of \u003cem>meXicana Fashions: Politics, Self-Adornment, and Identity Construction.\u003c/em>\u003c/p>\n\u003cp>Many Latine designers are looking to fashion for cultural expression and to promote practices that benefit the environment, a long-held tradition, Hurtado said. Latinos have been known for reusing everything from margarine containers to clothing to broken items, all of which can be repaired or reassembled into something else.[aside postID=news_12087163 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00428_TV-KQED.jpg']I witnessed this growing up with my mother, who sews, and my father, who knew carpentry. There is still a bench sitting outside my parents’ house that my dad fashioned out of a discarded diving board.\u003c/p>\n\u003cp>Hurtado said that in Latine communities, “you have to make everything extend because you don’t have a lot of money and you also live in a collective, collaborative kind of community where whatever else you have, you give to other people.”\u003c/p>\n\u003cp>“It’s more common among people that are working class or are poor, both in the U.S. and in Mexico.”\u003c/p>\n\u003cp>Rasquache, born out of necessity and struggle, now confronts a world where regular items are cheap and disposable and fast fashion clothes are filling up landfills — a particular concern for Garcia.\u003c/p>\n\u003cp>I asked Hurtado if Latinos are beginning to lose our Rasquachismo as it becomes easier and cheaper to access various goods.\u003c/p>\n\u003cp>Hurtado responded that cultural practices are not always transmitted linearly from one generation, and younger generations can choose to carry on those practices.\u003c/p>\n\u003cfigure id=\"attachment_12090678\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090678\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia, fashion designer and influencer, sews a piece of fabric at her studio in Oakland on July 10, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Garcia, for example, is making a conscious choice to reject fast fashion and promote sustainability.\u003c/p>\n\u003cp>“You may not loop back all the way to the origins of these practices,” Hurtado said. “But you end up modifying those practices and keeping some of the essence of them.”\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>Garcia, whose parents immigrated from Oaxaca, Mexico, grew up in Paso Robles. From the time that she was in kindergarten, she knew she wanted to be a clothing designer.\u003c/p>\n\u003cp>Garcia’s love of thrifting came from “just not having money,” she said. “Growing up, we would go to charity shops and get secondhand clothing, or I’d get a lot of hand-me-downs from my sister or my mom or family.”\u003c/p>\n\u003cp>She learned to sew in high school so she could apply to a fashion program for college, and made her dress for senior prom. At FIT, she specialized in intimate apparel and learned how to make garments by hand, use natural dyes and make use of what’s known as dead stock — excess fabric left over from clothing factories.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=kwmdENkEvJg\u003c/p>\n\u003cp>Part of her graduation from FIT was supposed to entail a final fashion show, attended by potential employers. The event was canceled because of COVID-19.\u003c/p>\n\u003cp>She had imagined trying to get a job out of college as an entry-level designer for a fashion brand, but those opportunities dissipated during the pandemic.\u003c/p>\n\u003cp>That led her to social media and upcycling.\u003c/p>\n\u003cp>“When I first started out my business, my intention was to upcycle and sell pieces. But I was doing that, and I was pricing things very affordably,” she said. “So I was underpaying myself. It just wasn’t a sustainable business model.”\u003c/p>\n\u003cp>She mostly makes dresses for herself as opposed to making them for customers, because dresses seem to offer the biggest wow factor.\u003c/p>\n\u003cfigure id=\"attachment_12090676\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090676\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia’s work station in Oakland on July 10, 2026. Tracy Garcia is a fashion designer and influencer whose YouTube channel “Transformations by Tracy” has amassed over 300,000 subscribers. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Now, she said her business brings in six figures from ad revenue, sponsorship deals and sales of digital sewing patterns through Etsy. That is more than double what she might be earning as a low-level designer at a major fashion brand.\u003c/p>\n\u003cp>“I’m really happy with the way things turned out, because if that never happened, I wouldn’t be where I am today,” she said. “It pushed me to start my own business.”\u003c/p>\n\u003cp>After Garcia and her fiancé moved to the Bay Area in late 2024, she set up her studio in the second bedroom of their apartment.[aside postID=arts_13991309 hero='https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/Christian-Vela-soundcheck-5.jpg']Her creative process starts with finding reclaimed fabrics, usually at thrift stores like Savers in Alameda, one of her local favorites.\u003c/p>\n\u003cp>On a recent visit to her studio, she showed me some of her favorite pieces, including a two-toned light and medium blue halter beach dress, a sleeveless number from a beaded shirt she found in Europe, a cocktail dress made from Mexican National Team soccer jerseys and an off-white lace gown with a Mandarin collar that she plans to wear for her engagement photo shoot.\u003c/p>\n\u003cp>“I never look at the item itself,” Garcia said. “I always look at that fabric if I like the print, if I like the fiber.\u003c/p>\n\u003cp>“I’m always drawn to floral prints, bright colors. And, if I’m looking at fiber, I’m drawn to silks, crochet textures, anything that’s really soft and romantic. And then, I kind of just go from there.”\u003c/p>\n\u003cp>She often comes up with a specific design once she’s done cutting up the source material. She drapes it over a mannequin — and the ideas start to percolate.\u003c/p>\n\u003cp>Garcia shares this creative process with her social media followers, which, between \u003ca href=\"https://www.instagram.com/transformationsbytracy/\">Instagram \u003c/a>and \u003ca href=\"http://www.youtube.com/transformationsbytracy\">YouTube\u003c/a>\u003cu>,\u003c/u> total more than 1 million.\u003c/p>\n\u003cp>“I love reading the comments that people leave saying, ‘I started sewing because of you,’” she said. “I feel so good being able to show people the potential there is in what a lot of others see as waste.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\u003cp>Tracy Garcia had just graduated from the Fashion Institute of Technology in New York when the \u003ca href=\"https://www.kqed.org/news/tag/covid-19\">pandemic\u003c/a> took hold in 2020. Unemployed and with a lot of time on her hands, she started posting sewing tutorials online.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/tag/oakland\">Oakland\u003c/a>-based designer’s social media accounts, dubbed Transformations by Tracy, have since amassed a huge following, along with her “Thriftflip Thursday” videos in which she repurposes items like a wedding dress, tablecloth or thrift store bargains into chic dresses.\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/transformationsbytracy/reel/DWW_hC8gZ6Y/\">In one video\u003c/a>, the 28-year-old takes a drapey, fuchsia-colored women’s blouse and transforms it into a sleek, fitted cocktail dress.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“And of course we’re going dancing in this, so let’s go,” she said in the video before it cuts to footage of her grooving to bachata at a club.\u003c/p>\n\u003cp>Her goal, Garcia said, is to teach people to make clothes so that they can appreciate all the work and artistry that goes into a garment.\u003c/p>\n\u003cp>“There’s just so much clothing in the world, and I really feel like we don’t need to make any more material,” Garcia said. In her eyes, upcycling “is just seeing the potential within a garment and creating something completely new.”\u003c/p>\n\u003cfigure id=\"attachment_12090679\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090679\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia, fashion designer and influencer, looks through some of her handmade pieces from her personal collection at her studio in Oakland on July 10, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Garcia’s ability to not just reuse an item, but turn it into a work of art, reminded me of the Mexican and Chicano tradition of rasquache, a practice rooted in resourcefulness, creativity and reuse of materials.\u003c/p>\n\u003cp>Rasquachismo stems from the idea of not letting anything useful go to waste, said Aída Hurtado, a professor of Chicano and Chicana Studies at UC Santa Barbara and co-author of \u003cem>meXicana Fashions: Politics, Self-Adornment, and Identity Construction.\u003c/em>\u003c/p>\n\u003cp>Many Latine designers are looking to fashion for cultural expression and to promote practices that benefit the environment, a long-held tradition, Hurtado said. Latinos have been known for reusing everything from margarine containers to clothing to broken items, all of which can be repaired or reassembled into something else.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>I witnessed this growing up with my mother, who sews, and my father, who knew carpentry. There is still a bench sitting outside my parents’ house that my dad fashioned out of a discarded diving board.\u003c/p>\n\u003cp>Hurtado said that in Latine communities, “you have to make everything extend because you don’t have a lot of money and you also live in a collective, collaborative kind of community where whatever else you have, you give to other people.”\u003c/p>\n\u003cp>“It’s more common among people that are working class or are poor, both in the U.S. and in Mexico.”\u003c/p>\n\u003cp>Rasquache, born out of necessity and struggle, now confronts a world where regular items are cheap and disposable and fast fashion clothes are filling up landfills — a particular concern for Garcia.\u003c/p>\n\u003cp>I asked Hurtado if Latinos are beginning to lose our Rasquachismo as it becomes easier and cheaper to access various goods.\u003c/p>\n\u003cp>Hurtado responded that cultural practices are not always transmitted linearly from one generation, and younger generations can choose to carry on those practices.\u003c/p>\n\u003cfigure id=\"attachment_12090678\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090678\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia, fashion designer and influencer, sews a piece of fabric at her studio in Oakland on July 10, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Garcia, for example, is making a conscious choice to reject fast fashion and promote sustainability.\u003c/p>\n\u003cp>“You may not loop back all the way to the origins of these practices,” Hurtado said. “But you end up modifying those practices and keeping some of the essence of them.”\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>Garcia, whose parents immigrated from Oaxaca, Mexico, grew up in Paso Robles. From the time that she was in kindergarten, she knew she wanted to be a clothing designer.\u003c/p>\n\u003cp>Garcia’s love of thrifting came from “just not having money,” she said. “Growing up, we would go to charity shops and get secondhand clothing, or I’d get a lot of hand-me-downs from my sister or my mom or family.”\u003c/p>\n\u003cp>She learned to sew in high school so she could apply to a fashion program for college, and made her dress for senior prom. At FIT, she specialized in intimate apparel and learned how to make garments by hand, use natural dyes and make use of what’s known as dead stock — excess fabric left over from clothing factories.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/kwmdENkEvJg'\n title='//www.youtube.com/embed/kwmdENkEvJg'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Part of her graduation from FIT was supposed to entail a final fashion show, attended by potential employers. The event was canceled because of COVID-19.\u003c/p>\n\u003cp>She had imagined trying to get a job out of college as an entry-level designer for a fashion brand, but those opportunities dissipated during the pandemic.\u003c/p>\n\u003cp>That led her to social media and upcycling.\u003c/p>\n\u003cp>“When I first started out my business, my intention was to upcycle and sell pieces. But I was doing that, and I was pricing things very affordably,” she said. “So I was underpaying myself. It just wasn’t a sustainable business model.”\u003c/p>\n\u003cp>She mostly makes dresses for herself as opposed to making them for customers, because dresses seem to offer the biggest wow factor.\u003c/p>\n\u003cfigure id=\"attachment_12090676\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090676\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia’s work station in Oakland on July 10, 2026. Tracy Garcia is a fashion designer and influencer whose YouTube channel “Transformations by Tracy” has amassed over 300,000 subscribers. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Now, she said her business brings in six figures from ad revenue, sponsorship deals and sales of digital sewing patterns through Etsy. That is more than double what she might be earning as a low-level designer at a major fashion brand.\u003c/p>\n\u003cp>“I’m really happy with the way things turned out, because if that never happened, I wouldn’t be where I am today,” she said. “It pushed me to start my own business.”\u003c/p>\n\u003cp>After Garcia and her fiancé moved to the Bay Area in late 2024, she set up her studio in the second bedroom of their apartment.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Her creative process starts with finding reclaimed fabrics, usually at thrift stores like Savers in Alameda, one of her local favorites.\u003c/p>\n\u003cp>On a recent visit to her studio, she showed me some of her favorite pieces, including a two-toned light and medium blue halter beach dress, a sleeveless number from a beaded shirt she found in Europe, a cocktail dress made from Mexican National Team soccer jerseys and an off-white lace gown with a Mandarin collar that she plans to wear for her engagement photo shoot.\u003c/p>\n\u003cp>“I never look at the item itself,” Garcia said. “I always look at that fabric if I like the print, if I like the fiber.\u003c/p>\n\u003cp>“I’m always drawn to floral prints, bright colors. And, if I’m looking at fiber, I’m drawn to silks, crochet textures, anything that’s really soft and romantic. And then, I kind of just go from there.”\u003c/p>\n\u003cp>She often comes up with a specific design once she’s done cutting up the source material. She drapes it over a mannequin — and the ideas start to percolate.\u003c/p>\n\u003cp>Garcia shares this creative process with her social media followers, which, between \u003ca href=\"https://www.instagram.com/transformationsbytracy/\">Instagram \u003c/a>and \u003ca href=\"http://www.youtube.com/transformationsbytracy\">YouTube\u003c/a>\u003cu>,\u003c/u> total more than 1 million.\u003c/p>\n\u003cp>“I love reading the comments that people leave saying, ‘I started sewing because of you,’” she said. “I feel so good being able to show people the potential there is in what a lot of others see as waste.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "remember-your-moms-tanda-young-latinos-are-giving-it-a-tech-savvy-twist-2",
"title": "Remember Your Mom’s ‘Tanda’? Young Latinos Are Giving It a Tech-Savvy Twist",
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"headTitle": "Remember Your Mom’s ‘Tanda’? Young Latinos Are Giving It a Tech-Savvy Twist | KQED",
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"content": "\u003cp>\u003cem>This story is part of \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>How We Get By\u003c/em>\u003c/a>\u003cem>, a KQED series exploring how people are coping with rising costs in the Bay Area and California. Find the \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>full series here\u003c/em>\u003c/a>\u003cem>.\u003c/em>\u003c/p>\n\u003cp>In the span of four months, Juan Carrillo’s life got flipped around. He lost two family members in January: a brother and a nephew.\u003c/p>\n\u003cp>On top of his grief, the 49-year-old Fresno resident and his family were staring down funeral bills, each costing more than $10,000.\u003c/p>\n\u003cp>“Everything has done a complete 360-degree turn; you just don’t see it coming, and you don’t even know where else to find the money to make your regular payments,” Carrillo said in Spanish. “In one way or another, we had to help our families.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>As a result of the unexpected expenses, he fell behind on rent and utility payments, even though he was working three jobs — as a DJ, an Uber driver and as a construction worker.\u003c/p>\n\u003cp>But Carrillo got a boon at just the right time: in January, he received $900 in his bank account, which helped his family cover some of the funeral expenses. That was thanks to his tanda, a community-based lending circle, in which members contribute small amounts of money regularly — in his case, $150 each month — and take turns receiving a lump-sum payout.\u003c/p>\n\u003cp>“That’s how we help each other,” Carrillo said.\u003c/p>\n\u003cfigure id=\"attachment_12090543\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090543\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo stands for a portrait at his home in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to contribute to funeral expenses for two of his family members because of it. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>A tanda is a centuries-old financial system widely used across Latin America that functions as a community-based savings-and-lending circle. The system relies on trust among its members — usually small groups of six to 10 — and has historically operated in cash, similar to an interest-free savings plan or an informal loan.\u003c/p>\n\u003cp>Today, however, tandas are becoming more modernized, with apps and other tech tools drawing in younger generations of Latinos. And as California’s cost of living continues to increase, more people are turning to tandas as a way to get out of a tight spot, to save money and build credit.\u003c/p>\n\u003cp>“It is very expensive to live in these areas,” said Mariel Hernandez, a spokesperson for Bay Area nonprofit \u003ca href=\"https://www.missionassetfund.org/\">Mission Asset Fund\u003c/a>. “California’s affordability crisis has made predatory lending more dangerous and more tempting at the same time.”\u003c/p>\n\u003cp>Her organization partnered with the \u003ca href=\"https://www.elfus.org/\">Education and Leadership Foundation\u003c/a>, based in Fresno, more than three years ago to expand access to these traditional lending circles.\u003c/p>\n\u003cfigure id=\"attachment_12090555\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090555\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo displays his delivery driver badge in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to buy new tires for his car with a loan from the tanda. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Both nonprofits use the model as a way to help communities build savings and access small, no-interest loans through structured, community-based programs.\u003c/p>\n\u003cp>But Raúl Hinojosa-Ojeda, a professor of Chicano studies at the University of California, Los Angeles, said the origins of tandas go back centuries.\u003c/p>\n\u003cp>“They’re not new,” Hinojosa-Ojeda said. “There’s multi-thousand-year-old roots of communal labor in Mexico, there’s 1,000-year-old roots in Asia of communal work and communal savings and lending.”\u003c/p>\n\u003cp>Hinojosa-Ojeda said tandas made their way to California in the 19th century, when immigrants from China and Mexico brought the collective savings practices to the state.\u003c/p>\n\u003cfigure id=\"attachment_12090556\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090556\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">A new tire on delivery driver Juan Carrillo’s car in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to buy new tires for his car with a loan from the tanda. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Traditionally, participants knew each other; they were family members, neighbors, friends, and coworkers. Trust is essential within the tanda because a person is less likely to take the money and never return.\u003c/p>\n\u003cp>In the systems operated by the Education and Leadership Foundation and Mission Asset Fund, participants are strangers, and they no longer operate with cash. Instead, they use an app.\u003c/p>\n\u003cp>And the organizations are able to guarantee funding if a person drops out.\u003c/p>\n\u003cp>“The concept is very similar,” Hinojosa-Ojeda said. “People join, and then they agree to deposit money into a fund that’s controlled by a trusted body.”\u003c/p>\n\u003cfigure id=\"attachment_12090546\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090546\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Community Engagement Coordinator Carmen Cardenas shows the “MyMAF” portal on her phone at the Education and Leadership Foundation office in Fresno, California, on Monday, July 6, 2026. MyMAF is a model by Mission Asset Fund that helps community members build their savings, credit, and access small loans. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Hernandez said community members turn to tandas for any number of reasons, including household emergencies or securing a down payment for a home or for rent. She uses tandas herself and said she’s received $1,200 that helped cover the tuition costs of her master’s degree, as well as her Bay Area apartment.\u003c/p>\n\u003cp>“It can be for buying back-to-school supplies, sending money to family abroad, sometimes it’s even covering quinceañeras,” she said.\u003c/p>\n\u003cp>When 24-year-old David Medina was feeling the pressure of the holiday season late last year, he realized he didn’t have enough money to buy gifts for his family.[aside postID=news_12084761 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/IMG_1522.jpg']“And then I remembered, ‘Wait, I’m about to get my money from the tanda.’ That money can go straight into my Christmas shopping,” Medina said.\u003c/p>\n\u003cp>He had been paying $100 a month and received $1,000 just before the holidays. The timing helped turn a stressful situation into a manageable one.\u003c/p>\n\u003cp>“That money that I didn’t know I had put aside, I had it, and it worked perfectly,” he said.\u003c/p>\n\u003cp>With the extra cash, Medina was able to buy gifts: toys, new clothes, household items, and food. It helped his family enjoy a more comfortable Christmas.\u003c/p>\n\u003cp>Carmen Cardenas, the community engagement coordinator for Education and Leadership Foundation, joined a tanda to celebrate her 24th birthday.\u003c/p>\n\u003cp>“When I received the loan, I wasn’t wanting to go into credit card debt for my birthday celebration, so I saved the money that I got from the lending circle to put it towards that,” Cardenas said. “I was able to use that money and then keep paying it back as the lending circle went on.”\u003c/p>\n\u003cp>She makes it a priority to participate in tandas whenever the opportunity arises, viewing them as an important way to manage her finances.\u003c/p>\n\u003cfigure id=\"attachment_12090547\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090547\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Community Engagement Coordinator Carmen Cardenas stands for a portrait at the Education and Leadership Foundation (ELF) office in Fresno, California, on Monday, July 6, 2026. Cardenas assists ELF community members with signing up for tandas, also known as lending circles, and has made use of them for her own expenses. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Through the Mission Asset Fund app — which is now available through partnerships in Illinois, Michigan, Minnesota, Mississippi, New York and Washington — Cardenas is instantly alerted whenever a scheduled payment is processed, allowing her to track when money has been automatically withdrawn from her bank account.\u003c/p>\n\u003cp>Meanwhile, Medina has grown to love tandas — not just because he can save money along the way, but also because he’s actively building and strengthening his credit score through the Mission Asset Fund’s app, too.\u003c/p>\n\u003cp>“After college, I didn’t really build my credit,” Medina said.\u003c/p>\n\u003cp>After receiving his last payout, he signed up for another tanda and is set to collect $750 later this year — again with the ability to track and access his payments instantly from his devices.\u003c/p>\n\u003cfigure id=\"attachment_12090548\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090548\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo prays at an altar honoring his brother and nephew in his home in Fresno, California, on Monday, July 6, 2026. Carrillo was able to contribute to funeral expenses for his brother and nephew after joining a tanda, a lending circle widely used in Latin America. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The ability to build credit scores also interested Carrillo, not for himself, but for his 18- and 20-year-old sons.\u003c/p>\n\u003cp>“In this country, you move forward with credit; without credit, you don’t,” Carrillo said. “Everything relies on credit.”\u003c/p>\n\u003cp>It’d be tempting to lean on credit to keep up with California’s rising costs, but Carrillo said the tandas have helped him manage it. And, when tragedy struck, the tanda was there with quick cash and zero debt.\u003c/p>\n\u003cp>“I thank God because it arrived at a time [of need],” he said.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story is part of \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>How We Get By\u003c/em>\u003c/a>\u003cem>, a KQED series exploring how people are coping with rising costs in the Bay Area and California. Find the \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>full series here\u003c/em>\u003c/a>\u003cem>.\u003c/em>\u003c/p>\n\u003cp>In the span of four months, Juan Carrillo’s life got flipped around. He lost two family members in January: a brother and a nephew.\u003c/p>\n\u003cp>On top of his grief, the 49-year-old Fresno resident and his family were staring down funeral bills, each costing more than $10,000.\u003c/p>\n\u003cp>“Everything has done a complete 360-degree turn; you just don’t see it coming, and you don’t even know where else to find the money to make your regular payments,” Carrillo said in Spanish. “In one way or another, we had to help our families.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>As a result of the unexpected expenses, he fell behind on rent and utility payments, even though he was working three jobs — as a DJ, an Uber driver and as a construction worker.\u003c/p>\n\u003cp>But Carrillo got a boon at just the right time: in January, he received $900 in his bank account, which helped his family cover some of the funeral expenses. That was thanks to his tanda, a community-based lending circle, in which members contribute small amounts of money regularly — in his case, $150 each month — and take turns receiving a lump-sum payout.\u003c/p>\n\u003cp>“That’s how we help each other,” Carrillo said.\u003c/p>\n\u003cfigure id=\"attachment_12090543\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090543\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo stands for a portrait at his home in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to contribute to funeral expenses for two of his family members because of it. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>A tanda is a centuries-old financial system widely used across Latin America that functions as a community-based savings-and-lending circle. The system relies on trust among its members — usually small groups of six to 10 — and has historically operated in cash, similar to an interest-free savings plan or an informal loan.\u003c/p>\n\u003cp>Today, however, tandas are becoming more modernized, with apps and other tech tools drawing in younger generations of Latinos. And as California’s cost of living continues to increase, more people are turning to tandas as a way to get out of a tight spot, to save money and build credit.\u003c/p>\n\u003cp>“It is very expensive to live in these areas,” said Mariel Hernandez, a spokesperson for Bay Area nonprofit \u003ca href=\"https://www.missionassetfund.org/\">Mission Asset Fund\u003c/a>. “California’s affordability crisis has made predatory lending more dangerous and more tempting at the same time.”\u003c/p>\n\u003cp>Her organization partnered with the \u003ca href=\"https://www.elfus.org/\">Education and Leadership Foundation\u003c/a>, based in Fresno, more than three years ago to expand access to these traditional lending circles.\u003c/p>\n\u003cfigure id=\"attachment_12090555\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090555\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo displays his delivery driver badge in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to buy new tires for his car with a loan from the tanda. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Both nonprofits use the model as a way to help communities build savings and access small, no-interest loans through structured, community-based programs.\u003c/p>\n\u003cp>But Raúl Hinojosa-Ojeda, a professor of Chicano studies at the University of California, Los Angeles, said the origins of tandas go back centuries.\u003c/p>\n\u003cp>“They’re not new,” Hinojosa-Ojeda said. “There’s multi-thousand-year-old roots of communal labor in Mexico, there’s 1,000-year-old roots in Asia of communal work and communal savings and lending.”\u003c/p>\n\u003cp>Hinojosa-Ojeda said tandas made their way to California in the 19th century, when immigrants from China and Mexico brought the collective savings practices to the state.\u003c/p>\n\u003cfigure id=\"attachment_12090556\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090556\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">A new tire on delivery driver Juan Carrillo’s car in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to buy new tires for his car with a loan from the tanda. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Traditionally, participants knew each other; they were family members, neighbors, friends, and coworkers. Trust is essential within the tanda because a person is less likely to take the money and never return.\u003c/p>\n\u003cp>In the systems operated by the Education and Leadership Foundation and Mission Asset Fund, participants are strangers, and they no longer operate with cash. Instead, they use an app.\u003c/p>\n\u003cp>And the organizations are able to guarantee funding if a person drops out.\u003c/p>\n\u003cp>“The concept is very similar,” Hinojosa-Ojeda said. “People join, and then they agree to deposit money into a fund that’s controlled by a trusted body.”\u003c/p>\n\u003cfigure id=\"attachment_12090546\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090546\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Community Engagement Coordinator Carmen Cardenas shows the “MyMAF” portal on her phone at the Education and Leadership Foundation office in Fresno, California, on Monday, July 6, 2026. MyMAF is a model by Mission Asset Fund that helps community members build their savings, credit, and access small loans. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Hernandez said community members turn to tandas for any number of reasons, including household emergencies or securing a down payment for a home or for rent. She uses tandas herself and said she’s received $1,200 that helped cover the tuition costs of her master’s degree, as well as her Bay Area apartment.\u003c/p>\n\u003cp>“It can be for buying back-to-school supplies, sending money to family abroad, sometimes it’s even covering quinceañeras,” she said.\u003c/p>\n\u003cp>When 24-year-old David Medina was feeling the pressure of the holiday season late last year, he realized he didn’t have enough money to buy gifts for his family.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“And then I remembered, ‘Wait, I’m about to get my money from the tanda.’ That money can go straight into my Christmas shopping,” Medina said.\u003c/p>\n\u003cp>He had been paying $100 a month and received $1,000 just before the holidays. The timing helped turn a stressful situation into a manageable one.\u003c/p>\n\u003cp>“That money that I didn’t know I had put aside, I had it, and it worked perfectly,” he said.\u003c/p>\n\u003cp>With the extra cash, Medina was able to buy gifts: toys, new clothes, household items, and food. It helped his family enjoy a more comfortable Christmas.\u003c/p>\n\u003cp>Carmen Cardenas, the community engagement coordinator for Education and Leadership Foundation, joined a tanda to celebrate her 24th birthday.\u003c/p>\n\u003cp>“When I received the loan, I wasn’t wanting to go into credit card debt for my birthday celebration, so I saved the money that I got from the lending circle to put it towards that,” Cardenas said. “I was able to use that money and then keep paying it back as the lending circle went on.”\u003c/p>\n\u003cp>She makes it a priority to participate in tandas whenever the opportunity arises, viewing them as an important way to manage her finances.\u003c/p>\n\u003cfigure id=\"attachment_12090547\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090547\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Community Engagement Coordinator Carmen Cardenas stands for a portrait at the Education and Leadership Foundation (ELF) office in Fresno, California, on Monday, July 6, 2026. Cardenas assists ELF community members with signing up for tandas, also known as lending circles, and has made use of them for her own expenses. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Through the Mission Asset Fund app — which is now available through partnerships in Illinois, Michigan, Minnesota, Mississippi, New York and Washington — Cardenas is instantly alerted whenever a scheduled payment is processed, allowing her to track when money has been automatically withdrawn from her bank account.\u003c/p>\n\u003cp>Meanwhile, Medina has grown to love tandas — not just because he can save money along the way, but also because he’s actively building and strengthening his credit score through the Mission Asset Fund’s app, too.\u003c/p>\n\u003cp>“After college, I didn’t really build my credit,” Medina said.\u003c/p>\n\u003cp>After receiving his last payout, he signed up for another tanda and is set to collect $750 later this year — again with the ability to track and access his payments instantly from his devices.\u003c/p>\n\u003cfigure id=\"attachment_12090548\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090548\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo prays at an altar honoring his brother and nephew in his home in Fresno, California, on Monday, July 6, 2026. Carrillo was able to contribute to funeral expenses for his brother and nephew after joining a tanda, a lending circle widely used in Latin America. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The ability to build credit scores also interested Carrillo, not for himself, but for his 18- and 20-year-old sons.\u003c/p>\n\u003cp>“In this country, you move forward with credit; without credit, you don’t,” Carrillo said. “Everything relies on credit.”\u003c/p>\n\u003cp>It’d be tempting to lean on credit to keep up with California’s rising costs, but Carrillo said the tandas have helped him manage it. And, when tragedy struck, the tanda was there with quick cash and zero debt.\u003c/p>\n\u003cp>“I thank God because it arrived at a time [of need],” he said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "for-bay-area-latinos-world-cup-is-a-celebration-of-pride-and-identity",
"title": "For Bay Area Latinos, World Cup Is a Celebration of Pride and Identity",
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"content": "\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">Click here to subscribe\u003c/a>\u003c/em>.\u003c/p>\n\u003cp>San Francisco resident Salvador Rodriguez started planning — and saving up — for this year’s \u003ca href=\"https://www.kqed.org/news/tag/world-cup\">World Cup\u003c/a> eight years ago when the United States, Mexico and Canada were named host nations.\u003c/p>\n\u003cp>The independent journalist publishes “\u003ca href=\"https://the2026dispatch.substack.com/\">The 2026 Dispatch\u003c/a>,” a Substack newsletter featuring reporting and personal reflections on the World Cup. He plans to attend at least a dozen matches, including the opener in Mexico City and the final in New York City, as well as matches in Atlanta, Seattle, Dallas and Philadelphia among other cities.\u003c/p>\n\u003cp>“I personally measure my life based on World Cups,” Rodriguez, 36, said. “If you bring up basically any World Cup and I could tell you where I was during it.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Latino fans have long been the backbone of soccer culture in the United States, and many are expected to help fuel interest in the 2026 World Cup as the tournament unfolds across North America.\u003c/p>\n\u003cp>Despite concerns about high ticket prices, immigration policies and the politics surrounding the event, fans across the Bay Area say the World Cup remains a powerful expression of cultural pride, family heritage and connection to countries they or their relatives still call home.\u003c/p>\n\u003cfigure id=\"attachment_12087320\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087320\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1500\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Salvador Rodriguez, right, with his mother, Aida Rodriguez, outside of the Estadio Azteca in Mexico City. \u003ccite>(Courtesy of Salvador Rodriguez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rodriguez agrees that there is plenty to criticize about the World Cup, from \u003ca href=\"https://www.kqed.org/news/12086953/the-world-cup-has-arrived-in-the-san-francisco-bay-area-is-anyone-else-coming\">high ticket prices\u003c/a> and \u003ca href=\"https://www.nytimes.com/2026/05/27/nyregion/fifa-indictments-soccer-dismissed.html\">administrative corruption\u003c/a> to a lackluster lineup of matches slated for\u003ca href=\"https://www.kqed.org/news/12086949/levis-stadium-is-no-more-san-francisco-bay-area-stadium-hosts-world-cup\"> the Bay Area\u003c/a>. Still, he said, there is nothing like the World Cup, especially for fans from Latin America, where soccer reigns supreme and love of national teams is paramount.\u003c/p>\n\u003cp>“It’s very rare that the majority of the world comes together in a way where everyone can compete, but also have cultural exchanges,” Rodriguez said before departing for Mexico. “For the people who want to focus on that, they’re going to have an amazing time. And even if you don’t have a lot of money to spend, there’s so many great ways to partake.”\u003c/p>\n\u003cp>While Rodriguez attended the opening match in Mexico City, a few hundred people gathered Thursday at the Spark Social SF Food Truck Park in San Francisco’s Mission Bay to watch Mexico’s 2-0 win over South Africa.[aside postID=news_12086953 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/060926Paraguay-SJSU_GH_009.jpg']As soccer slowly gains traction among U.S. sports fans, Latine fans are driving much of the growth, thanks in part to the legacy of soccer fandom from Latin America.\u003c/p>\n\u003cp>“I love the World Cup. I think it’s so beautiful. I get really emotional during it,” said Cynthia Villamizar of San Francisco, who came to the food truck park with her husband and 7-week-old son.\u003c/p>\n\u003cp>“My dad is from Colombia. My mom’s from Ecuador, so both teams are represented. And my husband’s from India, who I don’t think is represented,” she continued. “But either way, the World Cup represents a beautiful, multicultural, global moment. And our baby is one of those global moments. So it’s a whole family thing.”\u003c/p>\n\u003cp>Latine fans make up much of the growth of soccer in the United States. A 2022 \u003ca href=\"https://www.prnewswire.com/news-releases/telemundo-rolls-out-the-future-is-futbol-a-comprehensive-report-on-the-state-of-soccer-the-fastest-growing-major-team-sport-in-america-301619868.html\">report\u003c/a> from NBCUniversal Telemundo Enterprises found that among U.S. Latinos ages 16 and older, 73% say they are soccer fans and 22% described themselves as “superfans” — more than triple the share of non-Hispanics who ascribe to that term.\u003c/p>\n\u003cp>“We definitely see the World Cup as a big opportunity,” said Javier Garcia, senior vice president of multicultural growth for cable and internet provider Comcast. “For multicultural consumers, it is very clear that it’s a huge opportunity. We see soccer as a sport that continues to grow in the United States. We know that is the future and that’s why we’re putting all the investment and efforts behind it.”\u003c/p>\n\u003cp>A sea of fans in green Mexico jerseys packed picnic tables in the lawn area at Spark SF under a bright midday sun. They sipped beers, noshed on plates from food trucks while keeping their eyes fixed on a giant TV broadcasting the match.\u003c/p>\n\u003cfigure id=\"attachment_12087343\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087343\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans express disbelief while watching the Mexico vs. South Africa World Cup game at a watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The World Cup is such a moment for our cultures to shine on a global stage, for people to just celebrate where they’re from, whether they were born there or not,” Villamizar said. “Especially for American-born Latinos, it’s a way to represent for a country that their family celebrates.”\u003c/p>\n\u003cp>Luis Pablo Michel, a 27-year-old from San José, said U.S. hostility toward immigrants and foreign visitors – including World Cup players – along with high ticket prices, is putting a damper on this year’s celebration.\u003c/p>\n\u003cp>“I’m not paying $200 to watch only from the top,” he said. “It’s like the first time you get excited about the World Cup, and it’s like you’re outmatched, you’re outpriced, and it’s kind of a sad thing.”\u003c/p>\n\u003cfigure id=\"attachment_12087328\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087328\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Luis Pablo Michel poses for a portrait at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Still, he was excited to watch the opener with his girlfriend.\u003c/p>\n\u003cp>“I love soccer. I love Mexico,” he said. “What are you going to do, you know? It’s the World Cup. You’re going to watch it.”\u003c/p>\n\u003cp>Nataly and Aimee Rendon, two sisters from San Pablo, also came out to watch Mexico play.\u003c/p>\n\u003cfigure id=\"attachment_12087329\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087329\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Sisters Aimee Rendon (left) and Natalie Rendon (right) pose for a portrait at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I’m feeling excited, mostly excited,” said Nataly Rendon, 30. “I’m excited for everyone, all the cultures to visit different countries and just get to know other places of the world.”\u003c/p>\n\u003cp>At the same time, Aimee Rendon, 29, said it’s important to recognize other issues surrounding the festivities, like\u003ca href=\"https://www.npr.org/2026/06/08/nx-s1-5850429/as-mexico-hosts-the-world-cup-families-of-the-disappeared-keep-searching\"> families of missing people \u003c/a>protesting at games in Mexico or \u003ca href=\"http://theguardian.com/football/2026/jun/11/iran-world-cup-tijuana-security-camp-mexico\">the Iranian National Team\u003c/a> being barred from preparing in the United States.\u003c/p>\n\u003cp>As Mexican-Americans, they were also excited to cheer for their parents’ home country.\u003c/p>\n\u003cfigure id=\"attachment_12087339\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087339\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A handkerchief with a Mexico flag design rests on a picnic table at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rooting for Mexico “feels natural,” Nataly Rendon said. “I feel like it’s más orgullo mexicano, definitely, 100%.”\u003c/p>\n\u003cp>Ana Guzman, 37, took the day off and drove from her home in Stockton with her daughter to San Francisco for “the vibe.”\u003c/p>\n\u003cp>“The World Cup really brings out something in us — our pride, our heritage, our culture,” Guzman, who is Mexican-American, said. “Every four years you will catch me watching the World Cup.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">Click here to subscribe\u003c/a>\u003c/em>.\u003c/p>\n\u003cp>San Francisco resident Salvador Rodriguez started planning — and saving up — for this year’s \u003ca href=\"https://www.kqed.org/news/tag/world-cup\">World Cup\u003c/a> eight years ago when the United States, Mexico and Canada were named host nations.\u003c/p>\n\u003cp>The independent journalist publishes “\u003ca href=\"https://the2026dispatch.substack.com/\">The 2026 Dispatch\u003c/a>,” a Substack newsletter featuring reporting and personal reflections on the World Cup. He plans to attend at least a dozen matches, including the opener in Mexico City and the final in New York City, as well as matches in Atlanta, Seattle, Dallas and Philadelphia among other cities.\u003c/p>\n\u003cp>“I personally measure my life based on World Cups,” Rodriguez, 36, said. “If you bring up basically any World Cup and I could tell you where I was during it.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Latino fans have long been the backbone of soccer culture in the United States, and many are expected to help fuel interest in the 2026 World Cup as the tournament unfolds across North America.\u003c/p>\n\u003cp>Despite concerns about high ticket prices, immigration policies and the politics surrounding the event, fans across the Bay Area say the World Cup remains a powerful expression of cultural pride, family heritage and connection to countries they or their relatives still call home.\u003c/p>\n\u003cfigure id=\"attachment_12087320\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087320\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1500\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Salvador Rodriguez, right, with his mother, Aida Rodriguez, outside of the Estadio Azteca in Mexico City. \u003ccite>(Courtesy of Salvador Rodriguez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rodriguez agrees that there is plenty to criticize about the World Cup, from \u003ca href=\"https://www.kqed.org/news/12086953/the-world-cup-has-arrived-in-the-san-francisco-bay-area-is-anyone-else-coming\">high ticket prices\u003c/a> and \u003ca href=\"https://www.nytimes.com/2026/05/27/nyregion/fifa-indictments-soccer-dismissed.html\">administrative corruption\u003c/a> to a lackluster lineup of matches slated for\u003ca href=\"https://www.kqed.org/news/12086949/levis-stadium-is-no-more-san-francisco-bay-area-stadium-hosts-world-cup\"> the Bay Area\u003c/a>. Still, he said, there is nothing like the World Cup, especially for fans from Latin America, where soccer reigns supreme and love of national teams is paramount.\u003c/p>\n\u003cp>“It’s very rare that the majority of the world comes together in a way where everyone can compete, but also have cultural exchanges,” Rodriguez said before departing for Mexico. “For the people who want to focus on that, they’re going to have an amazing time. And even if you don’t have a lot of money to spend, there’s so many great ways to partake.”\u003c/p>\n\u003cp>While Rodriguez attended the opening match in Mexico City, a few hundred people gathered Thursday at the Spark Social SF Food Truck Park in San Francisco’s Mission Bay to watch Mexico’s 2-0 win over South Africa.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>As soccer slowly gains traction among U.S. sports fans, Latine fans are driving much of the growth, thanks in part to the legacy of soccer fandom from Latin America.\u003c/p>\n\u003cp>“I love the World Cup. I think it’s so beautiful. I get really emotional during it,” said Cynthia Villamizar of San Francisco, who came to the food truck park with her husband and 7-week-old son.\u003c/p>\n\u003cp>“My dad is from Colombia. My mom’s from Ecuador, so both teams are represented. And my husband’s from India, who I don’t think is represented,” she continued. “But either way, the World Cup represents a beautiful, multicultural, global moment. And our baby is one of those global moments. So it’s a whole family thing.”\u003c/p>\n\u003cp>Latine fans make up much of the growth of soccer in the United States. A 2022 \u003ca href=\"https://www.prnewswire.com/news-releases/telemundo-rolls-out-the-future-is-futbol-a-comprehensive-report-on-the-state-of-soccer-the-fastest-growing-major-team-sport-in-america-301619868.html\">report\u003c/a> from NBCUniversal Telemundo Enterprises found that among U.S. Latinos ages 16 and older, 73% say they are soccer fans and 22% described themselves as “superfans” — more than triple the share of non-Hispanics who ascribe to that term.\u003c/p>\n\u003cp>“We definitely see the World Cup as a big opportunity,” said Javier Garcia, senior vice president of multicultural growth for cable and internet provider Comcast. “For multicultural consumers, it is very clear that it’s a huge opportunity. We see soccer as a sport that continues to grow in the United States. We know that is the future and that’s why we’re putting all the investment and efforts behind it.”\u003c/p>\n\u003cp>A sea of fans in green Mexico jerseys packed picnic tables in the lawn area at Spark SF under a bright midday sun. They sipped beers, noshed on plates from food trucks while keeping their eyes fixed on a giant TV broadcasting the match.\u003c/p>\n\u003cfigure id=\"attachment_12087343\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087343\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans express disbelief while watching the Mexico vs. South Africa World Cup game at a watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The World Cup is such a moment for our cultures to shine on a global stage, for people to just celebrate where they’re from, whether they were born there or not,” Villamizar said. “Especially for American-born Latinos, it’s a way to represent for a country that their family celebrates.”\u003c/p>\n\u003cp>Luis Pablo Michel, a 27-year-old from San José, said U.S. hostility toward immigrants and foreign visitors – including World Cup players – along with high ticket prices, is putting a damper on this year’s celebration.\u003c/p>\n\u003cp>“I’m not paying $200 to watch only from the top,” he said. “It’s like the first time you get excited about the World Cup, and it’s like you’re outmatched, you’re outpriced, and it’s kind of a sad thing.”\u003c/p>\n\u003cfigure id=\"attachment_12087328\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087328\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Luis Pablo Michel poses for a portrait at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Still, he was excited to watch the opener with his girlfriend.\u003c/p>\n\u003cp>“I love soccer. I love Mexico,” he said. “What are you going to do, you know? It’s the World Cup. You’re going to watch it.”\u003c/p>\n\u003cp>Nataly and Aimee Rendon, two sisters from San Pablo, also came out to watch Mexico play.\u003c/p>\n\u003cfigure id=\"attachment_12087329\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087329\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Sisters Aimee Rendon (left) and Natalie Rendon (right) pose for a portrait at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I’m feeling excited, mostly excited,” said Nataly Rendon, 30. “I’m excited for everyone, all the cultures to visit different countries and just get to know other places of the world.”\u003c/p>\n\u003cp>At the same time, Aimee Rendon, 29, said it’s important to recognize other issues surrounding the festivities, like\u003ca href=\"https://www.npr.org/2026/06/08/nx-s1-5850429/as-mexico-hosts-the-world-cup-families-of-the-disappeared-keep-searching\"> families of missing people \u003c/a>protesting at games in Mexico or \u003ca href=\"http://theguardian.com/football/2026/jun/11/iran-world-cup-tijuana-security-camp-mexico\">the Iranian National Team\u003c/a> being barred from preparing in the United States.\u003c/p>\n\u003cp>As Mexican-Americans, they were also excited to cheer for their parents’ home country.\u003c/p>\n\u003cfigure id=\"attachment_12087339\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087339\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A handkerchief with a Mexico flag design rests on a picnic table at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rooting for Mexico “feels natural,” Nataly Rendon said. “I feel like it’s más orgullo mexicano, definitely, 100%.”\u003c/p>\n\u003cp>Ana Guzman, 37, took the day off and drove from her home in Stockton with her daughter to San Francisco for “the vibe.”\u003c/p>\n\u003cp>“The World Cup really brings out something in us — our pride, our heritage, our culture,” Guzman, who is Mexican-American, said. “Every four years you will catch me watching the World Cup.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/news/12077473/cesar-chavez-fue-un-heroe-para-los-trabajadores-agricolas-ellos-ahora-enfrentan-un-legado-mas-complicado\">\u003cem>Leer en español\u003c/em>\u003c/a>\u003c/p>\n\u003cp>As word of the damning sexual abuse \u003ca href=\"https://www.kqed.org/news/12076859/california-reacts-to-shocking-cesar-chavez-sexual-misconduct-revelations\">accusations against César Chavez\u003c/a> spread this week, California’s farmworking communities struggled to process and reconcile the disturbing details with the image of a labor icon and civil rights fighter many considered a hero.\u003c/p>\n\u003cp>Reached by phone, people described feeling stunned and disjointed after learning the news from a neighbor’s call, conversations with relatives, work meetings or social media.\u003c/p>\n\u003cp>“It’s almost too difficult to believe what is happening,” Maria García Hernández, a farmworker for more than 30 years, said in Spanish on Wednesday afternoon. The 52-year-old, who lives in Tulare County, said she and her parents benefited from Chavez’s advocacy to include undocumented farmworkers in the last major comprehensive immigration reform in the 1980s.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“I still can’t quite believe it — that such a courageous person who fought for all of us to ensure we had shade, water, clean restrooms, better working conditions, that such a person, so dedicated to the people … could do that,” said García, who seeds and harvests plants in a job represented by the United Farm Workers, the union that Chavez and Dolores Huerta co-founded.\u003c/p>\n\u003cp>Huerta, now 95, revealed for the first time publicly that Chavez manipulated her into sex and raped her in the 1960s, telling \u003cem>The\u003c/em> \u003cem>New York Times\u003c/em> that the two encounters each left her pregnant. \u003cem>The\u003c/em> \u003cem>Times’\u003c/em> multi-year investigation, \u003ca href=\"https://www.nytimes.com/2026/03/18/us/cesar-chavez-sexual-abuse-allegations-ufw.html\">published Wednesday\u003c/a>, also detailed accusations by two women, daughters of union organizers, who said Chavez sexually abused them when they were children in the 1970s.\u003c/p>\n\u003cfigure id=\"attachment_12076915\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076915\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-2_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-2_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-2_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-2_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A farmworker picks grapes at a field in Fresno on Sept. 3, 2025. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>When Rolando Hernandez first heard about the allegations from coworkers during a job training meeting, the former agricultural worker was confused. He thought the discussion must be about someone else.\u003c/p>\n\u003cp>“Excuse me, but which César Chavez are you talking about?” Hernandez, 33, asked at the gathering. “Because I only know of one César Chavez who fought for farmworkers’ rights so that there’d be better wages and not so much injustice in the fields.”\u003c/p>\n\u003cp>“That’s the one,” came the response, leaving Hernandez speechless.\u003c/p>\n\u003cp>“It landed really heavy,” said Hernandez, an outreach educator for a Fresno-based farmworker nonprofit who began harvesting chile fields as a 14-year-old in Arizona before working with grapes and oranges in California.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/12077014/california-weighs-renaming-parks-streets-after-cesar-chavez-amid-abuse-allegations\">fallout from the revelations\u003c/a> was almost immediate. California lawmakers announced they plan to rename the state holiday named after Chavez as Farmworkers Day. Cities, states and organizations, including the UFW, moved to postpone or cancel celebrations planned for March 31 in honor of the Mexican American labor leader’s birthday. Officials are considering \u003ca href=\"https://www.kqed.org/news/12077059/san-francisco-fought-to-name-a-major-street-after-cesar-chavez-will-it-be-renamed-again\">renaming streets\u003c/a>, parks, libraries, schools and other buildings named after Chavez.[aside postID=news_12077059 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/260319-CESAR-CHAVEZ-STREET-MD-01-KQED.jpg']For decades, Chavez and Huerta’s collaboration to advance farmworker rights has been celebrated in children’s textbooks, biographies, movies and parades. Now, mothers like García are troubled that more was not done sooner to prevent and respond to the alleged attacks.\u003c/p>\n\u003cp>“I feel for them; it really pains me in the bottom of my soul what happened to them,” García said. “But if what happened is true, why wasn’t it spoken of a long time ago? Why now?”\u003c/p>\n\u003cp>Chavez died in 1993. Huerta said she stayed silent for 60 years because she feared hurting the reputation of a man who became the face of the Mexican American civil rights movement, known for national boycotts, marches and strikes that achieved significant gains for thousands of farmworkers.\u003c/p>\n\u003cp>“I carried this secret for as long as I did because building the movement and securing farmworker rights was my life’s work,” Huerta said in a statement after the \u003cem>Times\u003c/em> investigation was published. “I have never identified myself as a victim, but I now understand that I am a survivor — of violence, of sexual abuse, of domineering men who saw me, and other women, as property, or things to control.”\u003c/p>\n\u003cp>Luz Gallegos, whose childhood experiences accompanying her parents to UFW pickets and marches inspired her to become a farmworker advocate, said she felt shattered by the revelations. Now the director of TODEC Legal Center, an immigrant and farmworker nonprofit in the Inland Empire and Coachella Valley, Gallegos praised the courage of Huerta and the other victims who carried their pain before choosing to speak up.\u003c/p>\n\u003cp>“We stand with our compañera Dolores Huerta and the survivors. What has been revealed is very painful and deeply disturbing,” said Gallegos, her voice cracking. “We know firsthand that silence has never protected our farmworker communities, and no movement or justice can ask people to stay silent about abuse — not then and not now.”\u003c/p>\n\u003cfigure id=\"attachment_12076917\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076917\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/Workers-2_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/Workers-2_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/Workers-2_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/Workers-2_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A mandarin orchard west of Fresno, California, on March 21, 2017. \u003ccite>(Alexandra Hall/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>She, like others who spoke with KQED hours after hearing the news, said they want this moment of reckoning to help prevent similar abuses in the future. They hope the allegations against Chavez don’t undercut gains by the farmworker movement as a whole, built by many laborers and their families over decades.\u003c/p>\n\u003cp>“Right now, we are holding grief. I am holding so much pain in my chest, in my mind, in my heart,” Gallegos said. “At the same time, it’s a reflection that we cannot stay silent, we cannot let our movement end … reassuring our community that their voice matters and that no one should endure any type of abuse.”\u003c/p>\n\u003cp>García, who started accompanying her parents to work in agriculture at the age of 10, said sexual harassment by farm labor contractors and supervisors was rampant. She was fired from jobs, she said, as retaliation for not agreeing to men’s advances. But joining the UFW helped improve her job conditions and feel supported to complain if there were problems, she said.\u003c/p>\n\u003cfigure id=\"attachment_12076914\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076914\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A farmworker picks grapes at a field in Fresno on Sept. 3, 2025. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>García said that if union insiders or others knew of the allegations against Chavez but failed to investigate or willingly ignored the underage victims, there should be consequences.\u003c/p>\n\u003cp>“If those people are still around — if they are still alive — then they must be held accountable,” she said.\u003c/p>\n\u003cp>Outside a courtroom in Fresno, where the UFW is fighting a Trump administration plan to make it cheaper to hire temporary farm labor, union president Teresa Romero asked the public to respect the privacy of victims who came forward, according to \u003ca href=\"https://calmatters.org/justice/2026/03/cesar-chavez-ufw-romero/\">CalMatters\u003c/a>.\u003c/p>\n\u003cp>“We do not condone the actions of César Chavez,” Romero said. “It’s wrong.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“I still can’t quite believe it — that such a courageous person who fought for all of us to ensure we had shade, water, clean restrooms, better working conditions, that such a person, so dedicated to the people … could do that,” said García, who seeds and harvests plants in a job represented by the United Farm Workers, the union that Chavez and Dolores Huerta co-founded.\u003c/p>\n\u003cp>Huerta, now 95, revealed for the first time publicly that Chavez manipulated her into sex and raped her in the 1960s, telling \u003cem>The\u003c/em> \u003cem>New York Times\u003c/em> that the two encounters each left her pregnant. \u003cem>The\u003c/em> \u003cem>Times’\u003c/em> multi-year investigation, \u003ca href=\"https://www.nytimes.com/2026/03/18/us/cesar-chavez-sexual-abuse-allegations-ufw.html\">published Wednesday\u003c/a>, also detailed accusations by two women, daughters of union organizers, who said Chavez sexually abused them when they were children in the 1970s.\u003c/p>\n\u003cfigure id=\"attachment_12076915\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076915\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-2_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-2_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-2_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-2_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A farmworker picks grapes at a field in Fresno on Sept. 3, 2025. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>When Rolando Hernandez first heard about the allegations from coworkers during a job training meeting, the former agricultural worker was confused. He thought the discussion must be about someone else.\u003c/p>\n\u003cp>“Excuse me, but which César Chavez are you talking about?” Hernandez, 33, asked at the gathering. “Because I only know of one César Chavez who fought for farmworkers’ rights so that there’d be better wages and not so much injustice in the fields.”\u003c/p>\n\u003cp>“That’s the one,” came the response, leaving Hernandez speechless.\u003c/p>\n\u003cp>“It landed really heavy,” said Hernandez, an outreach educator for a Fresno-based farmworker nonprofit who began harvesting chile fields as a 14-year-old in Arizona before working with grapes and oranges in California.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/12077014/california-weighs-renaming-parks-streets-after-cesar-chavez-amid-abuse-allegations\">fallout from the revelations\u003c/a> was almost immediate. California lawmakers announced they plan to rename the state holiday named after Chavez as Farmworkers Day. Cities, states and organizations, including the UFW, moved to postpone or cancel celebrations planned for March 31 in honor of the Mexican American labor leader’s birthday. Officials are considering \u003ca href=\"https://www.kqed.org/news/12077059/san-francisco-fought-to-name-a-major-street-after-cesar-chavez-will-it-be-renamed-again\">renaming streets\u003c/a>, parks, libraries, schools and other buildings named after Chavez.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>For decades, Chavez and Huerta’s collaboration to advance farmworker rights has been celebrated in children’s textbooks, biographies, movies and parades. Now, mothers like García are troubled that more was not done sooner to prevent and respond to the alleged attacks.\u003c/p>\n\u003cp>“I feel for them; it really pains me in the bottom of my soul what happened to them,” García said. “But if what happened is true, why wasn’t it spoken of a long time ago? Why now?”\u003c/p>\n\u003cp>Chavez died in 1993. Huerta said she stayed silent for 60 years because she feared hurting the reputation of a man who became the face of the Mexican American civil rights movement, known for national boycotts, marches and strikes that achieved significant gains for thousands of farmworkers.\u003c/p>\n\u003cp>“I carried this secret for as long as I did because building the movement and securing farmworker rights was my life’s work,” Huerta said in a statement after the \u003cem>Times\u003c/em> investigation was published. “I have never identified myself as a victim, but I now understand that I am a survivor — of violence, of sexual abuse, of domineering men who saw me, and other women, as property, or things to control.”\u003c/p>\n\u003cp>Luz Gallegos, whose childhood experiences accompanying her parents to UFW pickets and marches inspired her to become a farmworker advocate, said she felt shattered by the revelations. Now the director of TODEC Legal Center, an immigrant and farmworker nonprofit in the Inland Empire and Coachella Valley, Gallegos praised the courage of Huerta and the other victims who carried their pain before choosing to speak up.\u003c/p>\n\u003cp>“We stand with our compañera Dolores Huerta and the survivors. What has been revealed is very painful and deeply disturbing,” said Gallegos, her voice cracking. “We know firsthand that silence has never protected our farmworker communities, and no movement or justice can ask people to stay silent about abuse — not then and not now.”\u003c/p>\n\u003cfigure id=\"attachment_12076917\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076917\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/Workers-2_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/Workers-2_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/Workers-2_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/Workers-2_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A mandarin orchard west of Fresno, California, on March 21, 2017. \u003ccite>(Alexandra Hall/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>She, like others who spoke with KQED hours after hearing the news, said they want this moment of reckoning to help prevent similar abuses in the future. They hope the allegations against Chavez don’t undercut gains by the farmworker movement as a whole, built by many laborers and their families over decades.\u003c/p>\n\u003cp>“Right now, we are holding grief. I am holding so much pain in my chest, in my mind, in my heart,” Gallegos said. “At the same time, it’s a reflection that we cannot stay silent, we cannot let our movement end … reassuring our community that their voice matters and that no one should endure any type of abuse.”\u003c/p>\n\u003cp>García, who started accompanying her parents to work in agriculture at the age of 10, said sexual harassment by farm labor contractors and supervisors was rampant. She was fired from jobs, she said, as retaliation for not agreeing to men’s advances. But joining the UFW helped improve her job conditions and feel supported to complain if there were problems, she said.\u003c/p>\n\u003cfigure id=\"attachment_12076914\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076914\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A farmworker picks grapes at a field in Fresno on Sept. 3, 2025. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>García said that if union insiders or others knew of the allegations against Chavez but failed to investigate or willingly ignored the underage victims, there should be consequences.\u003c/p>\n\u003cp>“If those people are still around — if they are still alive — then they must be held accountable,” she said.\u003c/p>\n\u003cp>Outside a courtroom in Fresno, where the UFW is fighting a Trump administration plan to make it cheaper to hire temporary farm labor, union president Teresa Romero asked the public to respect the privacy of victims who came forward, according to \u003ca href=\"https://calmatters.org/justice/2026/03/cesar-chavez-ufw-romero/\">CalMatters\u003c/a>.\u003c/p>\n\u003cp>“We do not condone the actions of César Chavez,” Romero said. “It’s wrong.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "california-reacts-to-shocking-cesar-chavez-sexual-misconduct-revelations",
"title": "California Reacts to Shocking Cesar Chavez Sexual Misconduct Revelations",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/news/12077336/como-reacciono-california-a-las-acusaciones-de-supuesta-conducta-sexual-inapropiada-de-cesar-chavez\">\u003cem>Leer en español\u003c/em>\u003c/a>\u003c/p>\n\u003cp>Sexual \u003ca href=\"https://www.kqed.org/news/12076825/unspecified-allegations-prompt-cancellation-of-cesar-chavez-celebrations\">misconduct allegations\u003c/a> against labor icon \u003ca href=\"https://www.kqed.org/news/tag/cesar-chavez\">Cesar Chavez\u003c/a> this week are sending shockwaves through California, where the farmworker movement founder has been revered for decades.\u003c/p>\n\u003cp>The allegations, which came to light in an investigation by \u003ca href=\"https://www.nytimes.com/2026/03/18/us/cesar-chavez-sexual-abuse-allegations-ufw.html\">\u003cem>The\u003c/em> \u003cem>New York Times\u003c/em>\u003c/a> published Wednesday, accuse Chavez of a pattern of sexual misconduct against young girls and women who worked alongside him in the Latino civil rights movement in the 1960s and 1970s.\u003c/p>\n\u003cp>Two women, who are both now 66, told \u003cem>The\u003c/em> \u003cem>Times\u003c/em> that they had been assaulted repeatedly by Chavez for years in the 1970s, when they were \u003ca href=\"https://www.nytimes.com/2026/03/18/us/cesar-chavez-sexual-assault-allegations-takeaways.html\">12 and 13,\u003c/a> and he was in his 40s. The investigation also detailed allegations made against Chavez by several other women, including the labor leader’s close ally and United Farm Workers co-founder \u003ca href=\"https://www.kqed.org/news/12054312/dolores-huerta-on-the-state-of-workers-rights-in-california\">Dolores Huerta\u003c/a>, who said Chavez raped her and pressured her into intercourse on two separate occasions in the 1960s.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The news has already garnered wide response from labor and elected leaders across the Bay Area, where Chavez’s name is plastered on schools, streets and parks. California, where Chavez began his career as a community organizer in San José and spent years building UFW in La Paz, north of Los Angeles, was the first to recognize Cesar Chavez Day on March 31, 2000.\u003c/p>\n\u003cp>“I’m angry. I’m shaken. And I’m thinking about what this moment demands of us,” Rudy Gonzalez, a member of the San Francisco Labor Council’s executive committee, said in a statement on Tuesday, as whispers of the allegations began to swirl.\u003c/p>\n\u003cp>The day before \u003cem>The\u003c/em> \u003cem>Times\u003c/em>’ investigation was published, the UFW Foundation announced that it would cancel all activities planned in celebration of Cesar Chavez Day, on March 31, in light of “allegations about abusive behavior.” The Cesar Chavez Foundation also said it had become aware of “disturbing allegations.”\u003c/p>\n\u003cfigure id=\"attachment_12076934\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076934\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/CesarChavezGetty2.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/CesarChavezGetty2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/CesarChavezGetty2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/CesarChavezGetty2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A statue of Cesar E. Chavez stands as members of the San Fernando Valley commemorative committee celebrate Cesar Chavez Day on March 31, 2021, in San Fernando, California. Chavez was known for employing nonviolent means to seek better working conditions for thousands of farm workers who suffered low wages and severe working conditions. In 1962, he founded the National Farm Workers Association, which later became the United Farm Workers (UFW) union. \u003ccite>(Patrick T. Fallon/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“As a Mexican American labor leader, I was raised on the story of the farm worker movement — on sacrifice, on faith, on the belief that working people deserve dignity,” Gonzalez said in his statement. “But let me be clear: our movement has never been about one man,” he continued. “It has always been about workers — Filipino, Mexican, Black, immigrants standing together and demanding respect.”\u003c/p>\n\u003cp>Already, organizations have announced that they will cancel or reevaluate events planned in honor of Chavez in San José, including a legacy dinner and programming by San José State University’s Cesar E. Chavez Community Action Center.\u003c/p>\n\u003cp>Mayor Matt Mahan said the city was cancelling all planned events associated with the state holiday and would “identify ways to honor the legacy of the farmworker movement without celebrating individuals who caused such profound harm to the community.”\u003c/p>\n\u003cp>“We recognize that Chavez’s ties to San José come with a responsibility to ensure we are not further traumatizing survivors,” he said in a statement.[aside postID=news_12054936 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/20250903_FARMLABORCRISIS_GC-18-KQED.jpg']Contra Costa County also said it was “reviewing the details” of its annual celebration planned for next month.\u003c/p>\n\u003cp>“Following the lead of the United Farm Workers, Contra Costa County remains focused on supporting farmworkers and advancing equity, safety, and opportunity in agriculture,” spokesperson Kristi Jourdan said via email. “Our goal is to ensure this event honors farmworkers, highlights urgent issues like fair wages and safe working conditions, and reflects our shared values of dignity and inclusion.”\u003c/p>\n\u003cp>The Congressional Hispanic Caucus said it would honor farmworkers and their “arduous, essential work” on March 31, nationally recognized as Cesar Chavez Day, this year.\u003c/p>\n\u003cp>“We cannot celebrate a man, regardless of his accomplishments, if he harmed women and children in such vile ways,” the caucus said in a statement. “While it’s heartbreaking when leaders are exposed as flawed beyond absolution, a just society has a duty to hold abusers accountable without exception.\u003c/p>\n\u003cp>“A movement stands on its values, not the misconduct of an individual,” it continued.\u003c/p>\n\u003cp>Organizers of San Francisco’s annual Cesar Chavez and Dolores Huerta Day Parade and Festival said the event would be renamed solely in honor of Huerta, whose birthday is April 10.\u003c/p>\n\u003cp>“Viva La Causa! Support the [farmworker] Movement,” Eva Royale said in an email.\u003c/p>\n\u003cp>The investigation published Wednesday morning includes accusations from at least a dozen women who say they were either \u003ca href=\"https://www.nytimes.com/2026/03/18/us/cesar-chavez-sexual-assault-allegations-takeaways.html\">pursued, harassed or assaulted\u003c/a> by Chavez while he was at the height of his career, including Ana Murguia, who told \u003cem>The Times\u003c/em> that she was first summoned to Chavez’s office when she was 13 years old, living with her family at La Paz. She said over the next four years, she had dozens of sexual encounters with him.\u003c/p>\n\u003cfigure id=\"attachment_12076914\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076914\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A farmworker picks grapes at a field in Fresno on Sept. 3, 2025. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Debra Rojas told \u003cem>The\u003c/em> \u003cem>Times \u003c/em>she was 12 when Chavez first touched her inappropriately, and that when she was 15, he raped her at a motel during the United Farm Workers’ 1,000 Mile March in California.\u003c/p>\n\u003cp>Huerta, Chavez’s UFW co-founder and close ally in leading the Farmworkers’ Movement, said in a \u003ca href=\"https://medium.com/@dolores_huerta/march-18-2026-e74c20430555\">statement on Wednesday\u003c/a> that she had two nonconsensual sexual encounters with Chavez in the 1960s, both resulting in pregnancies that she hid from public view.\u003c/p>\n\u003cp>Huerta said that she had not spoken out about her experiences for the last 60 years, because she “believed that exposing the truth would hurt the farmworker movement I have spent my entire life fighting for.”\u003c/p>\n\u003cp>“I am telling my story because \u003cem>The New York Times\u003c/em> has indicated that I was not the only one — there were others,” she wrote in a statement on Wednesday. “The knowledge that he hurt young girls sickens me. My heart aches for everyone who suffered alone and in silence for years. There are no words strong enough to condemn those deplorable actions that he did. Cesar’s actions do not reflect the values of our community and our movement.”\u003c/p>\n\u003cfigure id=\"attachment_12044395\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12044395\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/DoloresHuertaHistoricPortraitGetty.jpg\" alt=\"\" width=\"2000\" height=\"1393\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/DoloresHuertaHistoricPortraitGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/DoloresHuertaHistoricPortraitGetty-160x111.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/DoloresHuertaHistoricPortraitGetty-1536x1070.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Portrait of labor activist Dolores Huerta, co-founder of the United Farm Workers group, with a union flag that reads “Viva La Causa,” ca.1970s. \u003ccite>(Cathy Murphy/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In San Francisco’s Mission District Wednesday afternoon, many were still learning of the allegations.\u003c/p>\n\u003cp>Richard Hingel said he remembers when nearby Cesar Chavez Street was renamed in 1995, from Army Street.\u003c/p>\n\u003cp>“I always thought of him as an amazing trailblazer,” he told KQED. “I’m afraid I’m a bit jaded. I’ve heard the story so many times from charismatic leaders in power and abusing women.”[aside postID=news_12054312 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/Untitled-design.jpg']“It’s sad, and I can believe it,” Sharon Garland said. “My grandfather was a farmer, and I was assaulted by him as a child … There weren’t many consequences back then and people didn’t believe women.”\u003c/p>\n\u003cp>Maria Menjibar said she remembered the good Chavez did.\u003c/p>\n\u003cp>“He is, for us, an idol, somebody who fights for all rights,” she said. “I can’t say anything against him.”\u003c/p>\n\u003cp>Joshua Arce, the president of the San Francisco Public Utilities Commission, expressed support for Huerta.\u003c/p>\n\u003cp>“For 60 years, she carried a painful burden in silence, known only to her, so that the movement she helped build and loves deeply could continue — never knowing until now that others, too, had suffered harm,” he wrote in a \u003ca href=\"https://www.facebook.com/josharcesf/posts/pfbid0CkDw4vRPd989iRGqj6KrzBjjpeoofF93PAxh7setcg8d7isyMVe4htfs8JzBzqNtl\">post on Facebook\u003c/a>. “By breaking that silence, Dolores is speaking not only for herself, but for every woman and girl who was hurt and made to suffer alone.”\u003c/p>\n\u003cp>In a statement, California Assembly Speaker Robert Rivas said his first priority was to listen to survivors, adding that “the farmworker movement has never been about one man.\u003c/p>\n\u003cp>“It is bigger than any one person, and its values of dignity and justice are more important now than ever,” he wrote. “To those who have found the courage to come forward, my heart is with you.”\u003c/p>\n\u003cfigure id=\"attachment_12034002\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12034002\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Sen. Alex Padilla speaks at a press briefing in San Francisco on June 1, 2021. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Sen. Alex Padilla, who last year proposed legislation to create a national park honoring Chavez across California and Arizona, called the revelations “heartbreaking, horrific accounts of abuse.”\u003c/p>\n\u003cp>“There must be zero tolerance for abuse, exploitation, and the silencing of victims, no matter who is involved,” he said in a statement on Wednesday. “Confronting painful truths and ensuring accountability is essential to honoring the very values the greater farm worker movement stands for — values rooted in dignity and justice for all.”\u003c/p>\n\u003cp>Padilla’s office said he plans to rename and rework the legislation for the national park to honor farm workers.\u003c/p>\n\u003cp>Chavez’s children also expressed support for survivors.\u003c/p>\n\u003cp>“Our family is shocked and saddened to learn of news that our father, Cesar Chavez, engaged in sexual impropriety with women and minors nearly 50 years ago,” they wrote in a statement. “As a family steeped in the values of equity and justice, we honor the voices of those who feel unheard and who report sexual abuse.\u003c/p>\n\u003cp>“This is deeply painful to our family. We hope these matters are approached thoughtfully and fairly,” the statement reads.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.kqed.org/news/12077336/como-reacciono-california-a-las-acusaciones-de-supuesta-conducta-sexual-inapropiada-de-cesar-chavez\">\u003cem>Leer en español\u003c/em>\u003c/a>\u003c/p>\n\u003cp>Sexual \u003ca href=\"https://www.kqed.org/news/12076825/unspecified-allegations-prompt-cancellation-of-cesar-chavez-celebrations\">misconduct allegations\u003c/a> against labor icon \u003ca href=\"https://www.kqed.org/news/tag/cesar-chavez\">Cesar Chavez\u003c/a> this week are sending shockwaves through California, where the farmworker movement founder has been revered for decades.\u003c/p>\n\u003cp>The allegations, which came to light in an investigation by \u003ca href=\"https://www.nytimes.com/2026/03/18/us/cesar-chavez-sexual-abuse-allegations-ufw.html\">\u003cem>The\u003c/em> \u003cem>New York Times\u003c/em>\u003c/a> published Wednesday, accuse Chavez of a pattern of sexual misconduct against young girls and women who worked alongside him in the Latino civil rights movement in the 1960s and 1970s.\u003c/p>\n\u003cp>Two women, who are both now 66, told \u003cem>The\u003c/em> \u003cem>Times\u003c/em> that they had been assaulted repeatedly by Chavez for years in the 1970s, when they were \u003ca href=\"https://www.nytimes.com/2026/03/18/us/cesar-chavez-sexual-assault-allegations-takeaways.html\">12 and 13,\u003c/a> and he was in his 40s. The investigation also detailed allegations made against Chavez by several other women, including the labor leader’s close ally and United Farm Workers co-founder \u003ca href=\"https://www.kqed.org/news/12054312/dolores-huerta-on-the-state-of-workers-rights-in-california\">Dolores Huerta\u003c/a>, who said Chavez raped her and pressured her into intercourse on two separate occasions in the 1960s.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The news has already garnered wide response from labor and elected leaders across the Bay Area, where Chavez’s name is plastered on schools, streets and parks. California, where Chavez began his career as a community organizer in San José and spent years building UFW in La Paz, north of Los Angeles, was the first to recognize Cesar Chavez Day on March 31, 2000.\u003c/p>\n\u003cp>“I’m angry. I’m shaken. And I’m thinking about what this moment demands of us,” Rudy Gonzalez, a member of the San Francisco Labor Council’s executive committee, said in a statement on Tuesday, as whispers of the allegations began to swirl.\u003c/p>\n\u003cp>The day before \u003cem>The\u003c/em> \u003cem>Times\u003c/em>’ investigation was published, the UFW Foundation announced that it would cancel all activities planned in celebration of Cesar Chavez Day, on March 31, in light of “allegations about abusive behavior.” The Cesar Chavez Foundation also said it had become aware of “disturbing allegations.”\u003c/p>\n\u003cfigure id=\"attachment_12076934\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076934\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/CesarChavezGetty2.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/CesarChavezGetty2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/CesarChavezGetty2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/CesarChavezGetty2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A statue of Cesar E. Chavez stands as members of the San Fernando Valley commemorative committee celebrate Cesar Chavez Day on March 31, 2021, in San Fernando, California. Chavez was known for employing nonviolent means to seek better working conditions for thousands of farm workers who suffered low wages and severe working conditions. In 1962, he founded the National Farm Workers Association, which later became the United Farm Workers (UFW) union. \u003ccite>(Patrick T. Fallon/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“As a Mexican American labor leader, I was raised on the story of the farm worker movement — on sacrifice, on faith, on the belief that working people deserve dignity,” Gonzalez said in his statement. “But let me be clear: our movement has never been about one man,” he continued. “It has always been about workers — Filipino, Mexican, Black, immigrants standing together and demanding respect.”\u003c/p>\n\u003cp>Already, organizations have announced that they will cancel or reevaluate events planned in honor of Chavez in San José, including a legacy dinner and programming by San José State University’s Cesar E. Chavez Community Action Center.\u003c/p>\n\u003cp>Mayor Matt Mahan said the city was cancelling all planned events associated with the state holiday and would “identify ways to honor the legacy of the farmworker movement without celebrating individuals who caused such profound harm to the community.”\u003c/p>\n\u003cp>“We recognize that Chavez’s ties to San José come with a responsibility to ensure we are not further traumatizing survivors,” he said in a statement.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Contra Costa County also said it was “reviewing the details” of its annual celebration planned for next month.\u003c/p>\n\u003cp>“Following the lead of the United Farm Workers, Contra Costa County remains focused on supporting farmworkers and advancing equity, safety, and opportunity in agriculture,” spokesperson Kristi Jourdan said via email. “Our goal is to ensure this event honors farmworkers, highlights urgent issues like fair wages and safe working conditions, and reflects our shared values of dignity and inclusion.”\u003c/p>\n\u003cp>The Congressional Hispanic Caucus said it would honor farmworkers and their “arduous, essential work” on March 31, nationally recognized as Cesar Chavez Day, this year.\u003c/p>\n\u003cp>“We cannot celebrate a man, regardless of his accomplishments, if he harmed women and children in such vile ways,” the caucus said in a statement. “While it’s heartbreaking when leaders are exposed as flawed beyond absolution, a just society has a duty to hold abusers accountable without exception.\u003c/p>\n\u003cp>“A movement stands on its values, not the misconduct of an individual,” it continued.\u003c/p>\n\u003cp>Organizers of San Francisco’s annual Cesar Chavez and Dolores Huerta Day Parade and Festival said the event would be renamed solely in honor of Huerta, whose birthday is April 10.\u003c/p>\n\u003cp>“Viva La Causa! Support the [farmworker] Movement,” Eva Royale said in an email.\u003c/p>\n\u003cp>The investigation published Wednesday morning includes accusations from at least a dozen women who say they were either \u003ca href=\"https://www.nytimes.com/2026/03/18/us/cesar-chavez-sexual-assault-allegations-takeaways.html\">pursued, harassed or assaulted\u003c/a> by Chavez while he was at the height of his career, including Ana Murguia, who told \u003cem>The Times\u003c/em> that she was first summoned to Chavez’s office when she was 13 years old, living with her family at La Paz. She said over the next four years, she had dozens of sexual encounters with him.\u003c/p>\n\u003cfigure id=\"attachment_12076914\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076914\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/20250903_FarmLaborCrisis_GC-7_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A farmworker picks grapes at a field in Fresno on Sept. 3, 2025. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Debra Rojas told \u003cem>The\u003c/em> \u003cem>Times \u003c/em>she was 12 when Chavez first touched her inappropriately, and that when she was 15, he raped her at a motel during the United Farm Workers’ 1,000 Mile March in California.\u003c/p>\n\u003cp>Huerta, Chavez’s UFW co-founder and close ally in leading the Farmworkers’ Movement, said in a \u003ca href=\"https://medium.com/@dolores_huerta/march-18-2026-e74c20430555\">statement on Wednesday\u003c/a> that she had two nonconsensual sexual encounters with Chavez in the 1960s, both resulting in pregnancies that she hid from public view.\u003c/p>\n\u003cp>Huerta said that she had not spoken out about her experiences for the last 60 years, because she “believed that exposing the truth would hurt the farmworker movement I have spent my entire life fighting for.”\u003c/p>\n\u003cp>“I am telling my story because \u003cem>The New York Times\u003c/em> has indicated that I was not the only one — there were others,” she wrote in a statement on Wednesday. “The knowledge that he hurt young girls sickens me. My heart aches for everyone who suffered alone and in silence for years. There are no words strong enough to condemn those deplorable actions that he did. Cesar’s actions do not reflect the values of our community and our movement.”\u003c/p>\n\u003cfigure id=\"attachment_12044395\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12044395\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/DoloresHuertaHistoricPortraitGetty.jpg\" alt=\"\" width=\"2000\" height=\"1393\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/DoloresHuertaHistoricPortraitGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/DoloresHuertaHistoricPortraitGetty-160x111.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/DoloresHuertaHistoricPortraitGetty-1536x1070.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Portrait of labor activist Dolores Huerta, co-founder of the United Farm Workers group, with a union flag that reads “Viva La Causa,” ca.1970s. \u003ccite>(Cathy Murphy/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In San Francisco’s Mission District Wednesday afternoon, many were still learning of the allegations.\u003c/p>\n\u003cp>Richard Hingel said he remembers when nearby Cesar Chavez Street was renamed in 1995, from Army Street.\u003c/p>\n\u003cp>“I always thought of him as an amazing trailblazer,” he told KQED. “I’m afraid I’m a bit jaded. I’ve heard the story so many times from charismatic leaders in power and abusing women.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“It’s sad, and I can believe it,” Sharon Garland said. “My grandfather was a farmer, and I was assaulted by him as a child … There weren’t many consequences back then and people didn’t believe women.”\u003c/p>\n\u003cp>Maria Menjibar said she remembered the good Chavez did.\u003c/p>\n\u003cp>“He is, for us, an idol, somebody who fights for all rights,” she said. “I can’t say anything against him.”\u003c/p>\n\u003cp>Joshua Arce, the president of the San Francisco Public Utilities Commission, expressed support for Huerta.\u003c/p>\n\u003cp>“For 60 years, she carried a painful burden in silence, known only to her, so that the movement she helped build and loves deeply could continue — never knowing until now that others, too, had suffered harm,” he wrote in a \u003ca href=\"https://www.facebook.com/josharcesf/posts/pfbid0CkDw4vRPd989iRGqj6KrzBjjpeoofF93PAxh7setcg8d7isyMVe4htfs8JzBzqNtl\">post on Facebook\u003c/a>. “By breaking that silence, Dolores is speaking not only for herself, but for every woman and girl who was hurt and made to suffer alone.”\u003c/p>\n\u003cp>In a statement, California Assembly Speaker Robert Rivas said his first priority was to listen to survivors, adding that “the farmworker movement has never been about one man.\u003c/p>\n\u003cp>“It is bigger than any one person, and its values of dignity and justice are more important now than ever,” he wrote. “To those who have found the courage to come forward, my heart is with you.”\u003c/p>\n\u003cfigure id=\"attachment_12034002\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12034002\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/034_SanFrancisco_AlexPadillaMissionKids_06012021_qed-1-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Sen. Alex Padilla speaks at a press briefing in San Francisco on June 1, 2021. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Sen. Alex Padilla, who last year proposed legislation to create a national park honoring Chavez across California and Arizona, called the revelations “heartbreaking, horrific accounts of abuse.”\u003c/p>\n\u003cp>“There must be zero tolerance for abuse, exploitation, and the silencing of victims, no matter who is involved,” he said in a statement on Wednesday. “Confronting painful truths and ensuring accountability is essential to honoring the very values the greater farm worker movement stands for — values rooted in dignity and justice for all.”\u003c/p>\n\u003cp>Padilla’s office said he plans to rename and rework the legislation for the national park to honor farm workers.\u003c/p>\n\u003cp>Chavez’s children also expressed support for survivors.\u003c/p>\n\u003cp>“Our family is shocked and saddened to learn of news that our father, Cesar Chavez, engaged in sexual impropriety with women and minors nearly 50 years ago,” they wrote in a statement. “As a family steeped in the values of equity and justice, we honor the voices of those who feel unheard and who report sexual abuse.\u003c/p>\n\u003cp>“This is deeply painful to our family. We hope these matters are approached thoughtfully and fairly,” the statement reads.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/arts/13986335/bad-bunny-super-bowl-halftime-show-conference-san-francisco\">Bad Bunny\u003c/a> fans and impersonators spilled out onto the sidewalk at Tacolicious in the San Francisco Mission District on Thursday night, in hopes of finding the Bay Area’s best Bad Bunny double. After all, the global superstar was once someone’s local grocery bagger.\u003c/p>\n\u003cp>The look-alike contest came just days before Bad Bunny is set to \u003ca href=\"https://www.kqed.org/arts/13986310/super-bowl-bad-bunny-celimar-rivera-cosme-lspr-puerto-rican-sign-language\">headline the Super Bowl halftime show\u003c/a>, one of the most-watched musical performances of the year.\u003c/p>\n\u003cp>Thirty-four contestants paraded through the restaurant, each offering their best Bad Bunny strut as the audience cheered.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The crowd ultimately crowned Abdul Arroyave, a Colombian man who’s been paying tribute to Bad Bunny through his impersonations for years, as the winner. Arroyave, a professional singer, wore a Puerto Rican \u003cem>pava\u003c/em> straw hat, crisp white pants and a red button-down shirt.\u003c/p>\n\u003cp>“I feel amazing now,” Arroyave said after winning $600 — a prize that was boosted by a $500 donation from fintech company Ramp. “Me siento super cabrón.”\u003c/p>\n\u003cfigure id=\"attachment_12072573\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072573 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Abdul Ramirez Arroyave, known as Abdul Bunny, a professional impersonator, competes in a Bad Bunny look-alike contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Bad Bunny’s rise from a working-class upbringing to global superstardom has made him more than a chart-topping artist. For many fans, he represents possibility, authenticity and cultural pride.\u003c/p>\n\u003cp>“With everything happening in our country right now, he’s just been inspiring,” said contestant Benjamin Butrago, who is Puerto Rican. “He’s a good idol, a good person to have to look up to.”\u003c/p>\n\u003cp>As Super Bowl week brings large NFL-affiliated events to the Bay Area, the look-alike contest, organized by Mission Lotería and the Bay Area Mexican restaurant chain Tacolicious, tried a more neighborhood-scale approach.\u003c/p>\n\u003cfigure id=\"attachment_12072583\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072583\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED.jpg\" alt=\"\" width=\"2500\" height=\"1674\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-2000x1339.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-1536x1029.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-2048x1371.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Organizers promoted the contest with flyers posted around San Francisco and on social media, promising a cash prize, a Tacolicious gift card and, perhaps most importantly, bragging rights.\u003c/p>\n\u003cp>“It’s not that often that we get a global superstar that happens to be Latino that’s hosting the Super Bowl halftime show in our own area, so I felt like it was only appropriate,” said Mission Loteria founder Luis Angel Quiroz. Still, he said he was surprised by the turnout.\u003c/p>\n\u003cp>The event drew hundreds of fans, so packed that organizers expanded the party out onto the sidewalk, where a DJ played Bad Bunny’s most popular hits and the crowd danced along.\u003c/p>\n\u003cfigure id=\"attachment_12072582\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072582\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED.jpg\" alt=\"\" width=\"2500\" height=\"838\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-2000x670.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-160x54.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-1536x515.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-2048x686.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003cfigcaption class=\"wp-caption-text\">Left: Josie Dominguez-Chand waits to enter a Bad Bunny look-alike contest organized by Mission Lotería at Tacolicious in San Francisco on Thursday, Feb. 5, 2026, ahead of Bad Bunny’s halftime show on Sunday; Right: Bad Bunny look-alike contestants wait to enter the competition at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>It also unfolded against a more political backdrop. In recent days, Bad Bunny has drawn renewed attention for speaking out at the Grammys against Immigration and Customs Enforcement, using his platform to criticize the federal crackdown and express solidarity with immigrant communities. In \u003ca href=\"https://www.kqed.org/arts/13986280/bad-bunny-bay-area-imoact-sol-food-mural-pinatas-super-bowl-mission-district\">a neighborhood like the Mission\u003c/a>, that stance has only deepened his resonance.\u003c/p>\n\u003cp>“They can’t take our joy away,” Quiroz said. “This is an example of a community coming together, being unafraid, and our joy is our resistance.”\u003c/p>\n\u003cp>So what makes a good Bad Bunny?\u003c/p>\n\u003cp>“It’s about having aura, personality and being able to embody the male and female gaze,” said contestant James Mavo, who wore Bad Bunny’s signature curly hair and tinted glasses.\u003c/p>\n\u003cfigure id=\"attachment_12072580\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072580\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Abdul Ramirez Arroyave, known as Abdul Bunny, a professional impersonator, competes in a Bad Bunny look-alike contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072578\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072578\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072579\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072579\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072569\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072569\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Hundreds of fans line up for a Bad Bunny look-alike contest organized by Mission Lotería at Tacolicious in San Francisco on Thursday, Feb. 5, 2026, ahead of his halftime show on Sunday. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072581\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072581\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors interact with the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003c/p>\n",
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"excerpt": "In San Francisco’s Mission District, hundreds gathered for a Bad Bunny look-alike contest to celebrate the global superstar just days before his Super Bowl halftime show. ",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.kqed.org/arts/13986335/bad-bunny-super-bowl-halftime-show-conference-san-francisco\">Bad Bunny\u003c/a> fans and impersonators spilled out onto the sidewalk at Tacolicious in the San Francisco Mission District on Thursday night, in hopes of finding the Bay Area’s best Bad Bunny double. After all, the global superstar was once someone’s local grocery bagger.\u003c/p>\n\u003cp>The look-alike contest came just days before Bad Bunny is set to \u003ca href=\"https://www.kqed.org/arts/13986310/super-bowl-bad-bunny-celimar-rivera-cosme-lspr-puerto-rican-sign-language\">headline the Super Bowl halftime show\u003c/a>, one of the most-watched musical performances of the year.\u003c/p>\n\u003cp>Thirty-four contestants paraded through the restaurant, each offering their best Bad Bunny strut as the audience cheered.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The crowd ultimately crowned Abdul Arroyave, a Colombian man who’s been paying tribute to Bad Bunny through his impersonations for years, as the winner. Arroyave, a professional singer, wore a Puerto Rican \u003cem>pava\u003c/em> straw hat, crisp white pants and a red button-down shirt.\u003c/p>\n\u003cp>“I feel amazing now,” Arroyave said after winning $600 — a prize that was boosted by a $500 donation from fintech company Ramp. “Me siento super cabrón.”\u003c/p>\n\u003cfigure id=\"attachment_12072573\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072573 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Abdul Ramirez Arroyave, known as Abdul Bunny, a professional impersonator, competes in a Bad Bunny look-alike contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Bad Bunny’s rise from a working-class upbringing to global superstardom has made him more than a chart-topping artist. For many fans, he represents possibility, authenticity and cultural pride.\u003c/p>\n\u003cp>“With everything happening in our country right now, he’s just been inspiring,” said contestant Benjamin Butrago, who is Puerto Rican. “He’s a good idol, a good person to have to look up to.”\u003c/p>\n\u003cp>As Super Bowl week brings large NFL-affiliated events to the Bay Area, the look-alike contest, organized by Mission Lotería and the Bay Area Mexican restaurant chain Tacolicious, tried a more neighborhood-scale approach.\u003c/p>\n\u003cfigure id=\"attachment_12072583\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072583\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED.jpg\" alt=\"\" width=\"2500\" height=\"1674\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-2000x1339.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-1536x1029.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-2048x1371.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Organizers promoted the contest with flyers posted around San Francisco and on social media, promising a cash prize, a Tacolicious gift card and, perhaps most importantly, bragging rights.\u003c/p>\n\u003cp>“It’s not that often that we get a global superstar that happens to be Latino that’s hosting the Super Bowl halftime show in our own area, so I felt like it was only appropriate,” said Mission Loteria founder Luis Angel Quiroz. Still, he said he was surprised by the turnout.\u003c/p>\n\u003cp>The event drew hundreds of fans, so packed that organizers expanded the party out onto the sidewalk, where a DJ played Bad Bunny’s most popular hits and the crowd danced along.\u003c/p>\n\u003cfigure id=\"attachment_12072582\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072582\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED.jpg\" alt=\"\" width=\"2500\" height=\"838\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-2000x670.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-160x54.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-1536x515.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-2048x686.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003cfigcaption class=\"wp-caption-text\">Left: Josie Dominguez-Chand waits to enter a Bad Bunny look-alike contest organized by Mission Lotería at Tacolicious in San Francisco on Thursday, Feb. 5, 2026, ahead of Bad Bunny’s halftime show on Sunday; Right: Bad Bunny look-alike contestants wait to enter the competition at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>It also unfolded against a more political backdrop. In recent days, Bad Bunny has drawn renewed attention for speaking out at the Grammys against Immigration and Customs Enforcement, using his platform to criticize the federal crackdown and express solidarity with immigrant communities. In \u003ca href=\"https://www.kqed.org/arts/13986280/bad-bunny-bay-area-imoact-sol-food-mural-pinatas-super-bowl-mission-district\">a neighborhood like the Mission\u003c/a>, that stance has only deepened his resonance.\u003c/p>\n\u003cp>“They can’t take our joy away,” Quiroz said. “This is an example of a community coming together, being unafraid, and our joy is our resistance.”\u003c/p>\n\u003cp>So what makes a good Bad Bunny?\u003c/p>\n\u003cp>“It’s about having aura, personality and being able to embody the male and female gaze,” said contestant James Mavo, who wore Bad Bunny’s signature curly hair and tinted glasses.\u003c/p>\n\u003cfigure id=\"attachment_12072580\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072580\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Abdul Ramirez Arroyave, known as Abdul Bunny, a professional impersonator, competes in a Bad Bunny look-alike contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072578\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072578\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072579\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072579\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072569\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072569\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Hundreds of fans line up for a Bad Bunny look-alike contest organized by Mission Lotería at Tacolicious in San Francisco on Thursday, Feb. 5, 2026, ahead of his halftime show on Sunday. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072581\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072581\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors interact with the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "handmade-tamales-from-bolita-masa-highlight-culture-and-family-this-season",
"title": "Handmade Tamales From Bolita Masa Highlight Culture and Family This Season",
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"content": "\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">Click here to subscribe\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>When I catch up with Bay Area masa mogul Emmanuel Galvan, he is about to enter his busiest time of year: the December tamalada.\u003c/p>\n\u003cp>Tamales are available year-round, but they hold special meaning and significance during the holiday season for many Latine families.\u003c/p>\n\u003cp>Galvan, \u003ca href=\"https://www.kqed.org/arts/13933138/bolita-masa-berkeley-pop-up-farmers-market-tetelas-tamales\">founder of Berkeley-based Bolita Masa\u003c/a>, sells pre-mixed masa — dough for making tamales — and ready-made tamales in both savory and sweet varieties made with his company’s \u003ca href=\"https://www.youtube.com/watch?v=Ht1NVEHLgCs&list=TLGGjvIt_pyBuwsxMDEyMjAyNQ&index=7\" target=\"_blank\" rel=\"noopener\">signature heirloom corn masa from Mexico.\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>For December, Bolita expanded its workforce from three people, including Galvan, to nine workers who will make close to 6,000 tamales by hand. The term tamalada refers to making tamales as a group and turning it into a festive occasion.\u003c/p>\n\u003cp>“I always found it so important to make food with your parents, your grandparents, your cousins,” Galvan said. “That’s how you kind of share information, and you retain kind of a familial culture. And it’s also how you develop family traditions.”\u003c/p>\n\u003cfigure id=\"attachment_12066063\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12066063\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-13-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-13-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-13-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-13-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A tortilla cooks on a comal at Bolita Masa on Dec. 3, 2025, in Berkeley. The company tests masa texture and hydration throughout the day to ensure dough consistency. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>On the surface, tamales are rather simple: corn dough stuffed with a filling — or not — placed in a wrapper of some kind and then steamed. They date back thousands of years in Mesoamerica and appear in a multitude of varieties throughout Latin America.\u003c/p>\n\u003cp>When I searched for tamale vendors in the Bay Area, I found options from Mexico, Colombia, Peru, Nicaragua and El Salvador that vary in fillings, size and toppings.\u003c/p>\n\u003cp>The concept may be simple, but the execution is not. As Galvan pointed out, tamales require a lot of work to prepare all the ingredients and assemble them, which is where the tamalada comes in.[aside postID=news_12062734 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38.jpg']“The association with the holidays has to do with the fact that tamales require so much labor,” Galvan said. “You have your whole family together around the holidays or a big celebration, so you get everyone together and then you use as many people as possible to help you make all these tamales. You’re doing something that takes time and you’re chatting and catching up.”\u003c/p>\n\u003cp>I have spent many Christmas Eves on masa duty, donning one of my mom’s plaid aprons, slathering a pre-soaked corn leaf in masa and handing it to the next person to fill and fold. Sometimes I’ve used a spoon or spatula, but my favorite hack involves lugging out my mom’s wooden tortilla press to spread a ball of masa into an even surface area.\u003c/p>\n\u003cp>For several years, my older sister hosted a tamalada at her home in Seattle, where dozens of friends and family would join in assembling hundreds of tamales and then taking home their own stash, because it’s fair to expect some compensation for hard work.\u003c/p>\n\u003cp>The party became my sister’s signature annual event, one that friends would plan for months in advance to attend. Many invitees weren’t of Mexican descent, but they loved partaking in the tradition.\u003c/p>\n\u003cfigure id=\"attachment_12066060\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12066060\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-9-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-9-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-9-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-9-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">J. Embry pours heirloom corn into a large pot for cooking before it is ground into masa on Dec. 3, 2025, in Berkeley. Bolita Masa prepares dough from scratch using traditional ingredients and methods. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The most important thing about tamaladas, my sister told me recently, is to pass on recipes, techniques and knowledge to younger generations. Many young people balk at the amount of work it takes to make a pot of tamales, but the tias and abuelitas families rely on to make tamales and pozole won’t be around forever, she said.\u003c/p>\n\u003cp>Bolita starts taking orders for tamales the day before Thanksgiving and typically sells out within a week, Galvan said. Customers will pick up orders at various pop-up sales held at different locations throughout the month.\u003c/p>\n\u003cp>This year’s menu includes savory options such as pork en salsa verde, turkey in mole negro, braised beef shoulder barbacoa with potato, and squash with black beans. The sweet versions — which Galvan says pair well with coffee on winter mornings — include chocolate and quince. Bolita sells a half dozen for $30 to $48, or about $5.50 to $8 each.\u003c/p>\n\u003cp>“People get a little bit of a sticker shock initially,” Galvan said of his prices. “Our tamales are made of the best possible maize in the world. And I’m not saying that lightly. It’s always a little bit of a conversation when people ask how much they are, but then once they try them, you know they’re worth it.”\u003c/p>\n\u003cfigure id=\"attachment_12066062\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12066062 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-12-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-12-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-12-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-12-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A Bolita Masa employee mixes freshly ground masa by hand on Dec. 3, 2025, in Berkeley. The dough is made from heirloom corn and prepared daily during the December rush. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>I recently saw a meme on social media that said, “Instead of Black Friday deals, could tamales be $10 a dozen again?” That price was normal about 20 years ago — and ignores the skyrocketing cost of ingredients and labor in recent years.\u003c/p>\n\u003cp>Many people expect tamales, like many other types of Mexican dishes or street food, to be cheap, Galvan said. But that’s not possible if you are paying your workers a living wage and using top-quality ingredients.\u003c/p>\n\u003cp>“A lot of it is people’s internalized racism of what a thing should cost because they’ve seen it made cheaply before. But they should really be asking themselves, is that person able to pay themselves?” Galvan said. “I’m not trying to shame people into paying more or something, but it’s really thinking about the whole system — like the labor at every level.”\u003c/p>\n\u003cp>Bolita’s mission is less about charging as much as possible and more about working with vendors and family farms in Mexico that are preserving heirloom varieties of corn that might otherwise disappear. Hosting your own tamalada offers a great — and more economical — alternative if you have the time.\u003c/p>\n\u003cfigure id=\"attachment_12066061\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12066061\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-11-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-11-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-11-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-11-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Dried chiles, labeled and stacked in clear bins, line a shelf at Bolita Masa on Dec. 3, 2025, in Berkeley. The chiles are used to flavor tamales and masa-based dishes produced during the holiday season. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>After talking with Galvan, I felt more inspired to embrace the comfort of tamales this holiday season, whether that means holding my own tamalada while my mother is in town or supporting local makers.\u003c/p>\n\u003cp>Months of harsh immigration enforcement have taken an economic and psychological toll on many Latino businesses and community members this past year.\u003c/p>\n\u003cp>Our indigenous ancestors created tamales millennia ago, leaving us a gift that encapsulates culture, tradition, love, family and connection. That’s what I — and I’m sure many others — am craving more than anything else.\u003c/p>\n\u003ch2>Here are some tips for hosting your own tamalada:\u003c/h2>\n\u003cul>\n\u003cli>\u003cstrong>Consult experts:\u003c/strong> Sit down with the tamale maker in your family ahead of time and collect all the tips and information you can. You can also find countless tamale tutorials online.\u003c/li>\n\u003cli>\u003cstrong>Preparation is key:\u003c/strong> Assembling and prepping ingredients takes time. Stores sell many of the main ingredients ready for cooking, including pre-mixed dough.\u003c/li>\n\u003cli>\u003cstrong>Involve as much help as you can:\u003c/strong> The purpose of a tamalada is to build a connection with your family and community. The more hands available, the easier it will be to make tamales. Just make sure everyone has a clear task.\u003c/li>\n\u003cli>\u003cstrong>Galvan’s tips:\u003c/strong> Keep your masa cold while making tamales, or it won’t stick to the wrapper. Don’t overstuff each tamale — make sure the dough fully encloses the filling to avoid spills during cooking.\u003c/li>\n\u003cli>\u003cstrong>Make it fun:\u003c/strong> Enjoy holiday-inspired drinks like ponche, a Mexican-style punch made with fresh and dried fruits and cinnamon. Play music. Reminisce. Ask questions. Make the type of memories you’ll want to remember years from now.\u003c/li>\n\u003c/ul>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">Click here to subscribe\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>When I catch up with Bay Area masa mogul Emmanuel Galvan, he is about to enter his busiest time of year: the December tamalada.\u003c/p>\n\u003cp>Tamales are available year-round, but they hold special meaning and significance during the holiday season for many Latine families.\u003c/p>\n\u003cp>Galvan, \u003ca href=\"https://www.kqed.org/arts/13933138/bolita-masa-berkeley-pop-up-farmers-market-tetelas-tamales\">founder of Berkeley-based Bolita Masa\u003c/a>, sells pre-mixed masa — dough for making tamales — and ready-made tamales in both savory and sweet varieties made with his company’s \u003ca href=\"https://www.youtube.com/watch?v=Ht1NVEHLgCs&list=TLGGjvIt_pyBuwsxMDEyMjAyNQ&index=7\" target=\"_blank\" rel=\"noopener\">signature heirloom corn masa from Mexico.\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>For December, Bolita expanded its workforce from three people, including Galvan, to nine workers who will make close to 6,000 tamales by hand. The term tamalada refers to making tamales as a group and turning it into a festive occasion.\u003c/p>\n\u003cp>“I always found it so important to make food with your parents, your grandparents, your cousins,” Galvan said. “That’s how you kind of share information, and you retain kind of a familial culture. And it’s also how you develop family traditions.”\u003c/p>\n\u003cfigure id=\"attachment_12066063\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12066063\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-13-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-13-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-13-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-13-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A tortilla cooks on a comal at Bolita Masa on Dec. 3, 2025, in Berkeley. The company tests masa texture and hydration throughout the day to ensure dough consistency. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>On the surface, tamales are rather simple: corn dough stuffed with a filling — or not — placed in a wrapper of some kind and then steamed. They date back thousands of years in Mesoamerica and appear in a multitude of varieties throughout Latin America.\u003c/p>\n\u003cp>When I searched for tamale vendors in the Bay Area, I found options from Mexico, Colombia, Peru, Nicaragua and El Salvador that vary in fillings, size and toppings.\u003c/p>\n\u003cp>The concept may be simple, but the execution is not. As Galvan pointed out, tamales require a lot of work to prepare all the ingredients and assemble them, which is where the tamalada comes in.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“The association with the holidays has to do with the fact that tamales require so much labor,” Galvan said. “You have your whole family together around the holidays or a big celebration, so you get everyone together and then you use as many people as possible to help you make all these tamales. You’re doing something that takes time and you’re chatting and catching up.”\u003c/p>\n\u003cp>I have spent many Christmas Eves on masa duty, donning one of my mom’s plaid aprons, slathering a pre-soaked corn leaf in masa and handing it to the next person to fill and fold. Sometimes I’ve used a spoon or spatula, but my favorite hack involves lugging out my mom’s wooden tortilla press to spread a ball of masa into an even surface area.\u003c/p>\n\u003cp>For several years, my older sister hosted a tamalada at her home in Seattle, where dozens of friends and family would join in assembling hundreds of tamales and then taking home their own stash, because it’s fair to expect some compensation for hard work.\u003c/p>\n\u003cp>The party became my sister’s signature annual event, one that friends would plan for months in advance to attend. Many invitees weren’t of Mexican descent, but they loved partaking in the tradition.\u003c/p>\n\u003cfigure id=\"attachment_12066060\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12066060\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-9-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-9-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-9-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-9-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">J. Embry pours heirloom corn into a large pot for cooking before it is ground into masa on Dec. 3, 2025, in Berkeley. Bolita Masa prepares dough from scratch using traditional ingredients and methods. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The most important thing about tamaladas, my sister told me recently, is to pass on recipes, techniques and knowledge to younger generations. Many young people balk at the amount of work it takes to make a pot of tamales, but the tias and abuelitas families rely on to make tamales and pozole won’t be around forever, she said.\u003c/p>\n\u003cp>Bolita starts taking orders for tamales the day before Thanksgiving and typically sells out within a week, Galvan said. Customers will pick up orders at various pop-up sales held at different locations throughout the month.\u003c/p>\n\u003cp>This year’s menu includes savory options such as pork en salsa verde, turkey in mole negro, braised beef shoulder barbacoa with potato, and squash with black beans. The sweet versions — which Galvan says pair well with coffee on winter mornings — include chocolate and quince. Bolita sells a half dozen for $30 to $48, or about $5.50 to $8 each.\u003c/p>\n\u003cp>“People get a little bit of a sticker shock initially,” Galvan said of his prices. “Our tamales are made of the best possible maize in the world. And I’m not saying that lightly. It’s always a little bit of a conversation when people ask how much they are, but then once they try them, you know they’re worth it.”\u003c/p>\n\u003cfigure id=\"attachment_12066062\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12066062 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-12-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-12-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-12-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-12-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A Bolita Masa employee mixes freshly ground masa by hand on Dec. 3, 2025, in Berkeley. The dough is made from heirloom corn and prepared daily during the December rush. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>I recently saw a meme on social media that said, “Instead of Black Friday deals, could tamales be $10 a dozen again?” That price was normal about 20 years ago — and ignores the skyrocketing cost of ingredients and labor in recent years.\u003c/p>\n\u003cp>Many people expect tamales, like many other types of Mexican dishes or street food, to be cheap, Galvan said. But that’s not possible if you are paying your workers a living wage and using top-quality ingredients.\u003c/p>\n\u003cp>“A lot of it is people’s internalized racism of what a thing should cost because they’ve seen it made cheaply before. But they should really be asking themselves, is that person able to pay themselves?” Galvan said. “I’m not trying to shame people into paying more or something, but it’s really thinking about the whole system — like the labor at every level.”\u003c/p>\n\u003cp>Bolita’s mission is less about charging as much as possible and more about working with vendors and family farms in Mexico that are preserving heirloom varieties of corn that might otherwise disappear. Hosting your own tamalada offers a great — and more economical — alternative if you have the time.\u003c/p>\n\u003cfigure id=\"attachment_12066061\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12066061\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-11-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-11-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-11-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/20251203_K_ONDA_DECEMBER_GH-11-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Dried chiles, labeled and stacked in clear bins, line a shelf at Bolita Masa on Dec. 3, 2025, in Berkeley. The chiles are used to flavor tamales and masa-based dishes produced during the holiday season. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>After talking with Galvan, I felt more inspired to embrace the comfort of tamales this holiday season, whether that means holding my own tamalada while my mother is in town or supporting local makers.\u003c/p>\n\u003cp>Months of harsh immigration enforcement have taken an economic and psychological toll on many Latino businesses and community members this past year.\u003c/p>\n\u003cp>Our indigenous ancestors created tamales millennia ago, leaving us a gift that encapsulates culture, tradition, love, family and connection. That’s what I — and I’m sure many others — am craving more than anything else.\u003c/p>\n\u003ch2>Here are some tips for hosting your own tamalada:\u003c/h2>\n\u003cul>\n\u003cli>\u003cstrong>Consult experts:\u003c/strong> Sit down with the tamale maker in your family ahead of time and collect all the tips and information you can. You can also find countless tamale tutorials online.\u003c/li>\n\u003cli>\u003cstrong>Preparation is key:\u003c/strong> Assembling and prepping ingredients takes time. Stores sell many of the main ingredients ready for cooking, including pre-mixed dough.\u003c/li>\n\u003cli>\u003cstrong>Involve as much help as you can:\u003c/strong> The purpose of a tamalada is to build a connection with your family and community. The more hands available, the easier it will be to make tamales. Just make sure everyone has a clear task.\u003c/li>\n\u003cli>\u003cstrong>Galvan’s tips:\u003c/strong> Keep your masa cold while making tamales, or it won’t stick to the wrapper. Don’t overstuff each tamale — make sure the dough fully encloses the filling to avoid spills during cooking.\u003c/li>\n\u003cli>\u003cstrong>Make it fun:\u003c/strong> Enjoy holiday-inspired drinks like ponche, a Mexican-style punch made with fresh and dried fruits and cinnamon. Play music. Reminisce. Ask questions. Make the type of memories you’ll want to remember years from now.\u003c/li>\n\u003c/ul>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "‘Shame Keeps Women Silent’: Bay Area Advocates Rethink Help for Domestic Violence Survivors",
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"content": "\u003cp>\u003cem>Warning: This story contains graphic descriptions of violent domestic abuse. \u003c/em>\u003c/p>\n\u003cp>It started subtly, with sharp words wrapped in irritation, jealousy cloaked as concern. He called her names when they argued, chipping away at her confidence. He slowly isolated her from friends and family — the people who loved her — until his voice was \u003ca href=\"https://www.kqed.org/news/12053210/in-the-face-of-abuse-she-chose-survival-and-now-helps-others-do-the-same\">the only one she could hear\u003c/a>.\u003c/p>\n\u003cp>Then it escalated — harsh words gave way to slaps across the face and punches. He apologized. She forgave him. Then it happened again. And again. And again.\u003c/p>\n\u003cp>\u003ca href=\"https://www.catbrooks.org/\">Cat Brooks\u003c/a> remembers the night her husband knocked her to the floor of their Las Vegas home, enraged that she had come home late from a rehearsal. Curled on the floor, blood streaming from her face, her body marked with bruises, she stayed hunched as she heard him call the police.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>He told the officers that she had been the one to attack him, Brooks said. As he spoke on the phone, blood seeped into the fabric of her clothes.\u003c/p>\n\u003cp>When the officers arrived, they separated and interviewed both. He showed them scratches on his face, and she was labeled the “primary aggressor.” Despite her injuries, Brooks was arrested and taken into custody. She was only released when her husband arrived to take her home. She was a Black woman. He was a white man.\u003c/p>\n\u003cp>In Black and brown communities, survivors of domestic violence often face layered barriers to seeking help — from mistrust of law enforcement to fear of criminalization and cultural stigma. Across the Bay Area, advocates are offering non-carceral alternatives, meeting survivors where they are with trauma-informed care, culturally sensitive support and paths to healing that don’t rely on police or punitive systems.\u003c/p>\n\u003cfigure id=\"attachment_12053052\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12053052\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250730-DVProjectBlackCommunity-01_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250730-DVProjectBlackCommunity-01_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250730-DVProjectBlackCommunity-01_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250730-DVProjectBlackCommunity-01_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">Cat Brooks stands outside of the Anti Police Terror Project offices in Oakland on July 30, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>October is Domestic Violence Awareness Month — a time to center survivors’ voices and highlight the advocates and organizations building safer, more responsive communities. Across the Bay Area, that work continues year-round, led by people who believe healing and accountability can exist outside punishment and shame.\u003c/p>\n\u003cp>According to the National Intimate Partner and Sexual Violence Survey from 2016 and 2017, 53.6% of Black women and 57.6% of Black men in the state reported experiencing some form of violence or stalking by an intimate partner. The actual number may be much higher due to underreporting, organizers said.\u003c/p>\n\u003cp>When survivors feel unsafe reaching out to law enforcement or social workers, it often means choosing between the “lesser of two evils,” Brooks, a \u003ca href=\"https://www.kqed.org/arts/tag/cat-brooks\">prominent \u003c/a>community \u003ca href=\"https://www.kqed.org/news/tag/cat-brooks\">activist\u003c/a> who was 18 at the time of her marriage, said.\u003c/p>\n\u003cp>“The stories are repeatedly the same,” she said. Survivors she’s spoken with say, “I don’t call the police, because I don’t want to go to jail. I don’t call the cops because I don’t want them to kill my partner. I don’t call the police, because I don’t want to lose my children.”\u003c/p>\n\u003cp>“We know we can’t rely on police or prisons to keep us safe,” Brooks continued, adding that most of the survivors she’s spoken with are just looking for ways to stop the violence.[aside postID=news_12053210 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/IMG_1137-2000x1500.jpg']Paméla Michelle Tate, executive director of the San Francisco nonprofit Black Women Revolt Against Domestic Violence, said many clients hesitate to share their experiences because their mistrust of the system is greater than their fear of the abuser.\u003c/p>\n\u003cp>Survivors fear that reporting partners or family members to police or social services could lead to their own arrest, Tate said, with some risking criminalization by the very systems meant to help them. They may also be concerned about what law enforcement could do to their partner.\u003c/p>\n\u003cp>The situation becomes more complicated when survivors rely on their abusers for financial support or when children are involved, she noted.\u003c/p>\n\u003cp>Lois Corrin was 36 and heavily pregnant with her daughter when her husband abandoned her. After going into preterm labor and enduring a difficult birth, she was bedridden for months in their Piedmont home, barely able to fend for herself. Her family and friends lived across the country, and she stayed silent, hoping her marriage would survive.\u003c/p>\n\u003cp>When her husband returned, the situation worsened. The house where Corrin was raising her daughter was in shambles — mold grew on the walls, the roof leaked — and he refused to help while she cared for their child. She had nowhere else to go.\u003c/p>\n\u003cp>Now 71, Corrin said it took her a long time to realize her husband’s behavior was abusive.\u003c/p>\n\u003cfigure id=\"attachment_12053782\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12053782 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/WomanClaspsHandsGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/WomanClaspsHandsGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/WomanClaspsHandsGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/WomanClaspsHandsGetty-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Many clients hesitate to share their experiences because their mistrust of the system is greater than their fear of the abuser. \u003ccite>(Jacob Wackerhausen/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I made a decision not to make it public because I was hoping that the relationship could continue and go back to what it originally was,” she said. “That’s not what happened. I just kept it to myself, and eventually people realized he wasn’t there.”\u003c/p>\n\u003cp>It was financial abuse, Corrin said, but she didn’t know whom she could trust without risking herself or her child. Economic abuse is a form of domestic violence.\u003c/p>\n\u003cp>Traditional social service providers are mandated reporters, legally obligated to report any child endangerment, Tate said. If a survivor reports domestic violence and children were present to witness the abuse, there’s a chance the children could be removed.\u003c/p>\n\u003cp>Instead of taking the risk, some survivors would choose to stay silent, hoping the abuse would stop or the person causing harm would leave, she said. Fear of social ostracization and judgment from the community also discourages survivors from seeking help, Tate said. Although awareness of domestic violence has grown, pressure remains for those living through abuse to keep their experiences quiet.\u003c/p>\n\u003cp>According to Tate, some survivors are discouraged from sharing what is considered a personal matter with neighbors and family outside the home, adhering to a “no snitch rule,” she said.\u003c/p>\n\u003cp>Tunisia Owens, a policy expert and organizer in Oakland, said it can be difficult for survivors to speak out if they feel their community won’t support them. She pointed to church leaders who encourage women to submit to their husbands or reject divorce, which can isolate survivors. Owens also noted that Black men experiencing domestic violence often stay silent out of fear and shame.\u003c/p>\n\u003cp>“People are oftentimes reluctant to get out of relationships that are abusive or violent because they have been conditioned to believe that you have to stay till death do us part,” she said.\u003c/p>\n\u003ch2>An alternative approach\u003c/h2>\n\u003cp>In the Bay Area, several nonprofit organizations are offering survivors non-carceral alternatives to address domestic violence.\u003c/p>\n\u003cp>Colzaria Henderson, executive director of the San José-based nonprofit Next Door Solutions to Domestic Violence, said the organization operates entirely outside of “the system.” Next Door Solutions does not provide information to law enforcement or child welfare agencies, and its staff are not mandated reporters, she said.\u003c/p>\n\u003cp>“Next Door Solutions is an option for folks that do not want to call law enforcement,” Henderson said. “Most of the survivors we serve are in Black and brown communities, communities of color. They can receive services and safety planning, and we can even help them get a restraining order outside of the criminal justice system.”\u003c/p>\n\u003cfigure id=\"attachment_12017718\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12017718 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/DomesticViolenceGetty.jpg\" alt=\"\" width=\"2000\" height=\"1332\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/DomesticViolenceGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/DomesticViolenceGetty-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/DomesticViolenceGetty-1020x679.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/DomesticViolenceGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/DomesticViolenceGetty-1536x1023.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/DomesticViolenceGetty-1920x1279.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">“Systems aren’t always built for Black and brown folks. They’re not built specifically for them to succeed … Those pieces are incredibly important as we think about how people access resources and what that might look like with cultural responsiveness,” said Colzaria Henderson, executive director of the San José-based nonprofit Next Door Solutions to Domestic Violence. \u003ccite>(In Pictures Ltd./Corbis via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Without trusted organizations that engage in community outreach for people wary of involving police, immigration services or child welfare, more survivors may choose to stay with their abusers, she warned.\u003c/p>\n\u003cp>Henderson said the nonprofit provides wraparound services — from shelter and financial assistance to healing groups and childcare — and works with partners across Santa Clara County and the Bay Area to connect survivors with the support best suited to their needs.\u003c/p>\n\u003cp>“We’re an organization that is really community centered,” she added. “Systems aren’t always built for Black and brown folks. They’re not built specifically for them to succeed … Those pieces are incredibly important as we think about how people access resources and what that might look like with cultural responsiveness.”[aside postID=news_12045032 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/IMG_1050-2000x1500.jpg']At the Family Violence Law Center in Alameda County, survivors can access free legal services, divorce clinics and other programs. With employees serving as domestic violence counselors and lawyers, attorney-client privilege protects survivors’ privacy, barring the organization from disclosing information without their consent.\u003c/p>\n\u003cp>Owens, policy and advocacy manager at the Family Violence Law Center, said the center also works to educate young people on healthy relationships and the causes of domestic violence.\u003c/p>\n\u003cp>Research on adverse childhood experiences shows that children who face early trauma, such as abuse at home, are 80% more likely to experience future abuse and 60% more likely to cause harm, Owens said. Teaching young people to process emotions through open communication and healing is key to stopping cycles of violence.\u003c/p>\n\u003cp>“The importance of modeling appropriate behaviors and conflict resolution and healthy relationships for young people is so that they can replicate that and spread the word,” she said. “There are things that we have to normalize like consent, having conversations, asking for permission, seeing each other as equals.”\u003c/p>\n\u003cp>Jordan Thierry, a filmmaker and consultant for the Alliance for Boys and Men of Color, said entrenched patriarchal norms can also perpetuate violence in Black communities and homes.\u003c/p>\n\u003cp>“A lot of the messaging [young Black men and boys] are being fed is that you have to subjugate others,” Thierry said. “We’re really trying to broaden their perspective and their notion of what it means to be a man. You can still feel whole and powerful and confident and free and liberated while not having to cause harm or put yourself above anyone else.”\u003c/p>\n\u003cfigure id=\"attachment_11808346\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11808346 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/004_KQED_DomesticAbuse_StagedPhoto_03232020_9827.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/004_KQED_DomesticAbuse_StagedPhoto_03232020_9827.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/004_KQED_DomesticAbuse_StagedPhoto_03232020_9827-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/004_KQED_DomesticAbuse_StagedPhoto_03232020_9827-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/004_KQED_DomesticAbuse_StagedPhoto_03232020_9827-1020x680.jpg 1020w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">“We shame women as if it’s their fault. We shame them as if they were stupid for staying or for not knowing that he was violent. I want to break the cycle, because shame kills women. Shame keeps women from talking. Shame prevents them from reaching out for help,” said Cat Brooks, co-founder of the Anti Police-Terror Project. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Thierry said much of the work he and his colleagues do centers on educating the public about cycles of harm. For people who have been incarcerated or endured state violence, he said, the trauma can often manifest in ways that cause harm to others.\u003c/p>\n\u003cp>After Brooks remarried in 2017, she said she also experienced abuse from her second husband.\u003c/p>\n\u003cp>Her partner was a Black man who immigrated from the Caribbean, and the violence emerged during times when he struggled with unemployment. Brooks said there is never justification for abuse, but she noted there should also be more avenues for people of color to process their pain.\u003c/p>\n\u003cp>“He’s not my enemy,” she said, referring to her second husband. “I’m talking to both survivors of harm and causers of harm. You have nothing to be ashamed of. The mandate is that you get help for yourself, that you interrupt the cycle of violence.”\u003c/p>\n\u003cp>Part of addressing the issue of domestic violence in Black communities and families, Thierry said, involves understanding the historical context and the specific traumas and systemic barriers that Black men, boys and women have faced — and continue to navigate today.\u003c/p>\n\u003cp>“For the last few generations of my family, there has been state violence, the violence of poverty,” he said. “Whenever we’re talking about intimate partner violence that is happening in Black communities, it’s important to acknowledge the historic role that our systems have had in perpetrating harm.”\u003c/p>\n\u003ch2>Moving forward\u003c/h2>\n\u003cp>While the domestic violence charges against Brooks were eventually dropped, the trauma and shame lingered for years. Brooks, whose mother was a frontline activist in the movement to end domestic violence, said she struggled in silence long after leaving her former husband.\u003c/p>\n\u003cp>“The fact that my mother was who she was almost made it worse,” she said. “I’m supposed to know better. I was supposed to leave. I was never supposed to be in that situation in the first place.”\u003c/p>\n\u003cfigure id=\"attachment_12053786\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12053786\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/020_Oakland_MLKCarCaravan_01182021_qed.jpg\" alt=\"\" width=\"2000\" height=\"1331\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/020_Oakland_MLKCarCaravan_01182021_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/020_Oakland_MLKCarCaravan_01182021_qed-160x106.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/020_Oakland_MLKCarCaravan_01182021_qed-1536x1022.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Cat Brooks, co-founder of Anti Police-Terror Project, speaks before a Martin Luther King Day car caravan leaves Middle Harbor Shoreline Park near the Port of Oakland on Jan. 18, 2021. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>After leaving Las Vegas, Brooks made her way to Oakland. In 2010, she co-founded the Anti Police-Terror Project to address police violence in Black communities. Through her advocacy work — and the support she found in the men and women around her — she began to heal from the trauma of her first marriage and the abuse that occurred in her second marriage.\u003c/p>\n\u003cp>Addressing domestic violence became a cornerstone of her organization’s on-the-ground work, Brooks said. Early outreach by the Anti Police-Terror Project focused on connecting with survivors in the community and offering safe, supportive spaces to speak openly about their trauma — without involving law enforcement or other agencies.\u003c/p>\n\u003cp>The most important part is making sure survivors have agency, Brooks added. Whether someone is ready to leave the person causing harm or just beginning to take the first steps toward healing, the priority is ensuring they feel safe, supported and in control of their choices.\u003c/p>\n\u003cp>“We shame women as if it’s their fault. We shame them as if they were stupid for staying or for not knowing that he was violent,” Brooks said. “I want to break the cycle, because shame kills women. Shame keeps women from talking. Shame prevents them from reaching out for help.”\u003c/p>\n\u003cp>\u003cstrong>\u003cem>Editor’s note:\u003c/em>\u003c/strong>\u003cem> This \u003c/em>\u003cem>is the second of a two-part series that \u003c/em>\u003cem>is supported by the USC Annenberg Center for Health Journalism’s California Health Equity Fellowship. \u003c/em>\u003ca href=\"https://www.kqed.org/news/12053210/in-the-face-of-abuse-she-chose-survival-and-now-helps-others-do-the-same\">\u003cem>Read part one here\u003c/em>\u003c/a>\u003cem>. If you or someone you love needs immediate assistance addressing domestic violence, call the National Domestic Violence Hotline at 800-799-7233.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Bay Area nonprofits are building alternatives to police response in domestic violence cases, offering wraparound services and support to Black and Brown communities.",
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"title": "‘Shame Keeps Women Silent’: Bay Area Advocates Rethink Help for Domestic Violence Survivors | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>Warning: This story contains graphic descriptions of violent domestic abuse. \u003c/em>\u003c/p>\n\u003cp>It started subtly, with sharp words wrapped in irritation, jealousy cloaked as concern. He called her names when they argued, chipping away at her confidence. He slowly isolated her from friends and family — the people who loved her — until his voice was \u003ca href=\"https://www.kqed.org/news/12053210/in-the-face-of-abuse-she-chose-survival-and-now-helps-others-do-the-same\">the only one she could hear\u003c/a>.\u003c/p>\n\u003cp>Then it escalated — harsh words gave way to slaps across the face and punches. He apologized. She forgave him. Then it happened again. And again. And again.\u003c/p>\n\u003cp>\u003ca href=\"https://www.catbrooks.org/\">Cat Brooks\u003c/a> remembers the night her husband knocked her to the floor of their Las Vegas home, enraged that she had come home late from a rehearsal. Curled on the floor, blood streaming from her face, her body marked with bruises, she stayed hunched as she heard him call the police.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>He told the officers that she had been the one to attack him, Brooks said. As he spoke on the phone, blood seeped into the fabric of her clothes.\u003c/p>\n\u003cp>When the officers arrived, they separated and interviewed both. He showed them scratches on his face, and she was labeled the “primary aggressor.” Despite her injuries, Brooks was arrested and taken into custody. She was only released when her husband arrived to take her home. She was a Black woman. He was a white man.\u003c/p>\n\u003cp>In Black and brown communities, survivors of domestic violence often face layered barriers to seeking help — from mistrust of law enforcement to fear of criminalization and cultural stigma. Across the Bay Area, advocates are offering non-carceral alternatives, meeting survivors where they are with trauma-informed care, culturally sensitive support and paths to healing that don’t rely on police or punitive systems.\u003c/p>\n\u003cfigure id=\"attachment_12053052\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12053052\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250730-DVProjectBlackCommunity-01_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250730-DVProjectBlackCommunity-01_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250730-DVProjectBlackCommunity-01_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/250730-DVProjectBlackCommunity-01_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">Cat Brooks stands outside of the Anti Police Terror Project offices in Oakland on July 30, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>October is Domestic Violence Awareness Month — a time to center survivors’ voices and highlight the advocates and organizations building safer, more responsive communities. Across the Bay Area, that work continues year-round, led by people who believe healing and accountability can exist outside punishment and shame.\u003c/p>\n\u003cp>According to the National Intimate Partner and Sexual Violence Survey from 2016 and 2017, 53.6% of Black women and 57.6% of Black men in the state reported experiencing some form of violence or stalking by an intimate partner. The actual number may be much higher due to underreporting, organizers said.\u003c/p>\n\u003cp>When survivors feel unsafe reaching out to law enforcement or social workers, it often means choosing between the “lesser of two evils,” Brooks, a \u003ca href=\"https://www.kqed.org/arts/tag/cat-brooks\">prominent \u003c/a>community \u003ca href=\"https://www.kqed.org/news/tag/cat-brooks\">activist\u003c/a> who was 18 at the time of her marriage, said.\u003c/p>\n\u003cp>“The stories are repeatedly the same,” she said. Survivors she’s spoken with say, “I don’t call the police, because I don’t want to go to jail. I don’t call the cops because I don’t want them to kill my partner. I don’t call the police, because I don’t want to lose my children.”\u003c/p>\n\u003cp>“We know we can’t rely on police or prisons to keep us safe,” Brooks continued, adding that most of the survivors she’s spoken with are just looking for ways to stop the violence.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Paméla Michelle Tate, executive director of the San Francisco nonprofit Black Women Revolt Against Domestic Violence, said many clients hesitate to share their experiences because their mistrust of the system is greater than their fear of the abuser.\u003c/p>\n\u003cp>Survivors fear that reporting partners or family members to police or social services could lead to their own arrest, Tate said, with some risking criminalization by the very systems meant to help them. They may also be concerned about what law enforcement could do to their partner.\u003c/p>\n\u003cp>The situation becomes more complicated when survivors rely on their abusers for financial support or when children are involved, she noted.\u003c/p>\n\u003cp>Lois Corrin was 36 and heavily pregnant with her daughter when her husband abandoned her. After going into preterm labor and enduring a difficult birth, she was bedridden for months in their Piedmont home, barely able to fend for herself. Her family and friends lived across the country, and she stayed silent, hoping her marriage would survive.\u003c/p>\n\u003cp>When her husband returned, the situation worsened. The house where Corrin was raising her daughter was in shambles — mold grew on the walls, the roof leaked — and he refused to help while she cared for their child. She had nowhere else to go.\u003c/p>\n\u003cp>Now 71, Corrin said it took her a long time to realize her husband’s behavior was abusive.\u003c/p>\n\u003cfigure id=\"attachment_12053782\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12053782 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/WomanClaspsHandsGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/WomanClaspsHandsGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/WomanClaspsHandsGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/WomanClaspsHandsGetty-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Many clients hesitate to share their experiences because their mistrust of the system is greater than their fear of the abuser. \u003ccite>(Jacob Wackerhausen/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I made a decision not to make it public because I was hoping that the relationship could continue and go back to what it originally was,” she said. “That’s not what happened. I just kept it to myself, and eventually people realized he wasn’t there.”\u003c/p>\n\u003cp>It was financial abuse, Corrin said, but she didn’t know whom she could trust without risking herself or her child. Economic abuse is a form of domestic violence.\u003c/p>\n\u003cp>Traditional social service providers are mandated reporters, legally obligated to report any child endangerment, Tate said. If a survivor reports domestic violence and children were present to witness the abuse, there’s a chance the children could be removed.\u003c/p>\n\u003cp>Instead of taking the risk, some survivors would choose to stay silent, hoping the abuse would stop or the person causing harm would leave, she said. Fear of social ostracization and judgment from the community also discourages survivors from seeking help, Tate said. Although awareness of domestic violence has grown, pressure remains for those living through abuse to keep their experiences quiet.\u003c/p>\n\u003cp>According to Tate, some survivors are discouraged from sharing what is considered a personal matter with neighbors and family outside the home, adhering to a “no snitch rule,” she said.\u003c/p>\n\u003cp>Tunisia Owens, a policy expert and organizer in Oakland, said it can be difficult for survivors to speak out if they feel their community won’t support them. She pointed to church leaders who encourage women to submit to their husbands or reject divorce, which can isolate survivors. Owens also noted that Black men experiencing domestic violence often stay silent out of fear and shame.\u003c/p>\n\u003cp>“People are oftentimes reluctant to get out of relationships that are abusive or violent because they have been conditioned to believe that you have to stay till death do us part,” she said.\u003c/p>\n\u003ch2>An alternative approach\u003c/h2>\n\u003cp>In the Bay Area, several nonprofit organizations are offering survivors non-carceral alternatives to address domestic violence.\u003c/p>\n\u003cp>Colzaria Henderson, executive director of the San José-based nonprofit Next Door Solutions to Domestic Violence, said the organization operates entirely outside of “the system.” Next Door Solutions does not provide information to law enforcement or child welfare agencies, and its staff are not mandated reporters, she said.\u003c/p>\n\u003cp>“Next Door Solutions is an option for folks that do not want to call law enforcement,” Henderson said. “Most of the survivors we serve are in Black and brown communities, communities of color. They can receive services and safety planning, and we can even help them get a restraining order outside of the criminal justice system.”\u003c/p>\n\u003cfigure id=\"attachment_12017718\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12017718 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/DomesticViolenceGetty.jpg\" alt=\"\" width=\"2000\" height=\"1332\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/DomesticViolenceGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/DomesticViolenceGetty-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/DomesticViolenceGetty-1020x679.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/DomesticViolenceGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/DomesticViolenceGetty-1536x1023.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/DomesticViolenceGetty-1920x1279.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">“Systems aren’t always built for Black and brown folks. They’re not built specifically for them to succeed … Those pieces are incredibly important as we think about how people access resources and what that might look like with cultural responsiveness,” said Colzaria Henderson, executive director of the San José-based nonprofit Next Door Solutions to Domestic Violence. \u003ccite>(In Pictures Ltd./Corbis via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Without trusted organizations that engage in community outreach for people wary of involving police, immigration services or child welfare, more survivors may choose to stay with their abusers, she warned.\u003c/p>\n\u003cp>Henderson said the nonprofit provides wraparound services — from shelter and financial assistance to healing groups and childcare — and works with partners across Santa Clara County and the Bay Area to connect survivors with the support best suited to their needs.\u003c/p>\n\u003cp>“We’re an organization that is really community centered,” she added. “Systems aren’t always built for Black and brown folks. They’re not built specifically for them to succeed … Those pieces are incredibly important as we think about how people access resources and what that might look like with cultural responsiveness.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>At the Family Violence Law Center in Alameda County, survivors can access free legal services, divorce clinics and other programs. With employees serving as domestic violence counselors and lawyers, attorney-client privilege protects survivors’ privacy, barring the organization from disclosing information without their consent.\u003c/p>\n\u003cp>Owens, policy and advocacy manager at the Family Violence Law Center, said the center also works to educate young people on healthy relationships and the causes of domestic violence.\u003c/p>\n\u003cp>Research on adverse childhood experiences shows that children who face early trauma, such as abuse at home, are 80% more likely to experience future abuse and 60% more likely to cause harm, Owens said. Teaching young people to process emotions through open communication and healing is key to stopping cycles of violence.\u003c/p>\n\u003cp>“The importance of modeling appropriate behaviors and conflict resolution and healthy relationships for young people is so that they can replicate that and spread the word,” she said. “There are things that we have to normalize like consent, having conversations, asking for permission, seeing each other as equals.”\u003c/p>\n\u003cp>Jordan Thierry, a filmmaker and consultant for the Alliance for Boys and Men of Color, said entrenched patriarchal norms can also perpetuate violence in Black communities and homes.\u003c/p>\n\u003cp>“A lot of the messaging [young Black men and boys] are being fed is that you have to subjugate others,” Thierry said. “We’re really trying to broaden their perspective and their notion of what it means to be a man. You can still feel whole and powerful and confident and free and liberated while not having to cause harm or put yourself above anyone else.”\u003c/p>\n\u003cfigure id=\"attachment_11808346\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11808346 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/004_KQED_DomesticAbuse_StagedPhoto_03232020_9827.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/004_KQED_DomesticAbuse_StagedPhoto_03232020_9827.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/004_KQED_DomesticAbuse_StagedPhoto_03232020_9827-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/004_KQED_DomesticAbuse_StagedPhoto_03232020_9827-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/03/004_KQED_DomesticAbuse_StagedPhoto_03232020_9827-1020x680.jpg 1020w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">“We shame women as if it’s their fault. We shame them as if they were stupid for staying or for not knowing that he was violent. I want to break the cycle, because shame kills women. Shame keeps women from talking. Shame prevents them from reaching out for help,” said Cat Brooks, co-founder of the Anti Police-Terror Project. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Thierry said much of the work he and his colleagues do centers on educating the public about cycles of harm. For people who have been incarcerated or endured state violence, he said, the trauma can often manifest in ways that cause harm to others.\u003c/p>\n\u003cp>After Brooks remarried in 2017, she said she also experienced abuse from her second husband.\u003c/p>\n\u003cp>Her partner was a Black man who immigrated from the Caribbean, and the violence emerged during times when he struggled with unemployment. Brooks said there is never justification for abuse, but she noted there should also be more avenues for people of color to process their pain.\u003c/p>\n\u003cp>“He’s not my enemy,” she said, referring to her second husband. “I’m talking to both survivors of harm and causers of harm. You have nothing to be ashamed of. The mandate is that you get help for yourself, that you interrupt the cycle of violence.”\u003c/p>\n\u003cp>Part of addressing the issue of domestic violence in Black communities and families, Thierry said, involves understanding the historical context and the specific traumas and systemic barriers that Black men, boys and women have faced — and continue to navigate today.\u003c/p>\n\u003cp>“For the last few generations of my family, there has been state violence, the violence of poverty,” he said. “Whenever we’re talking about intimate partner violence that is happening in Black communities, it’s important to acknowledge the historic role that our systems have had in perpetrating harm.”\u003c/p>\n\u003ch2>Moving forward\u003c/h2>\n\u003cp>While the domestic violence charges against Brooks were eventually dropped, the trauma and shame lingered for years. Brooks, whose mother was a frontline activist in the movement to end domestic violence, said she struggled in silence long after leaving her former husband.\u003c/p>\n\u003cp>“The fact that my mother was who she was almost made it worse,” she said. “I’m supposed to know better. I was supposed to leave. I was never supposed to be in that situation in the first place.”\u003c/p>\n\u003cfigure id=\"attachment_12053786\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12053786\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/020_Oakland_MLKCarCaravan_01182021_qed.jpg\" alt=\"\" width=\"2000\" height=\"1331\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/020_Oakland_MLKCarCaravan_01182021_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/020_Oakland_MLKCarCaravan_01182021_qed-160x106.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/020_Oakland_MLKCarCaravan_01182021_qed-1536x1022.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Cat Brooks, co-founder of Anti Police-Terror Project, speaks before a Martin Luther King Day car caravan leaves Middle Harbor Shoreline Park near the Port of Oakland on Jan. 18, 2021. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>After leaving Las Vegas, Brooks made her way to Oakland. In 2010, she co-founded the Anti Police-Terror Project to address police violence in Black communities. Through her advocacy work — and the support she found in the men and women around her — she began to heal from the trauma of her first marriage and the abuse that occurred in her second marriage.\u003c/p>\n\u003cp>Addressing domestic violence became a cornerstone of her organization’s on-the-ground work, Brooks said. Early outreach by the Anti Police-Terror Project focused on connecting with survivors in the community and offering safe, supportive spaces to speak openly about their trauma — without involving law enforcement or other agencies.\u003c/p>\n\u003cp>The most important part is making sure survivors have agency, Brooks added. Whether someone is ready to leave the person causing harm or just beginning to take the first steps toward healing, the priority is ensuring they feel safe, supported and in control of their choices.\u003c/p>\n\u003cp>“We shame women as if it’s their fault. We shame them as if they were stupid for staying or for not knowing that he was violent,” Brooks said. “I want to break the cycle, because shame kills women. Shame keeps women from talking. Shame prevents them from reaching out for help.”\u003c/p>\n\u003cp>\u003cstrong>\u003cem>Editor’s note:\u003c/em>\u003c/strong>\u003cem> This \u003c/em>\u003cem>is the second of a two-part series that \u003c/em>\u003cem>is supported by the USC Annenberg Center for Health Journalism’s California Health Equity Fellowship. \u003c/em>\u003ca href=\"https://www.kqed.org/news/12053210/in-the-face-of-abuse-she-chose-survival-and-now-helps-others-do-the-same\">\u003cem>Read part one here\u003c/em>\u003c/a>\u003cem>. If you or someone you love needs immediate assistance addressing domestic violence, call the National Domestic Violence Hotline at 800-799-7233.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003cspan style=\"font-weight: 400;\">When Vanessa Perez Rojas began her first year at Saint Mary’s College in Moraga, she recalled feeling a bit lost and out of place. Growing up in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a> with parents who migrated from Mexico and El Salvador, she said she wasn’t exposed to much information about college.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“I had no idea how to even declare a major. I didn’t really even know where to look,” said the 21-year-old speaking from campus, where graduation celebrations often include mariachi bands and taco bars.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">Perez Rojas knew of Saint Mary’s because her older brother had attended — which gave her the confidence that she could find support as a first-generation college student. More than one-third of St. Mary’s students are Latino, and the school is designated a Hispanic Serving Institution, a federal program that allows colleges to apply for grants if at least 25% of their students identify as Hispanic.\u003c/span>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“I’ve been able to meet great mentors who also fit that description of being first generation, and far beyond being able to see myself through them, they want to see people like myself succeed,” Perez Rojas said.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">There are 171 Hispanic-Serving Institutions in California — the most of any state — and they have long relied on federal funding to \u003c/span>\u003ca href=\"https://www.kqed.org/news/12057033/california-faces-steepest-cuts-as-trump-ends-diversity-grants-how-one-college-is-faring\">\u003cspan style=\"font-weight: 400;\">pay for programs, staff, and support services\u003c/span>\u003cspan style=\"font-weight: 400;\">. Now, those schools are worried about \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400;\">the program’s future. Last month, the U.S. Department of Education pulled $350 million that had been allocated to HSIs. \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_12058488\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058488\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-9-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-9-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-9-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-9-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The chapel at Saint Mary’s College of California in Moraga on Sept. 30, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400;\">In a statement, Secretary of Education Linda McMahon \u003c/span>\u003ca href=\"https://www.ed.gov/about/news/press-release/us-department-of-education-ends-funding-racially-discriminatory-discretionary-grant-programs-minority-serving-institutions\">\u003cspan style=\"font-weight: 400;\">said\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400;\"> the HSI program amounts to “discrimination based upon race or ethnicity,” as the Trump administration scales back initiatives related to diversity, equity and inclusion. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“The Department will no longer award Minority-Serving Institution grants that discriminate by restricting eligibility to institutions that meet government-mandated racial quotas,” McMahon said.[aside postID=news_12057037 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-2-KQED.jpg']\u003c/span>\u003cspan style=\"font-weight: 400;\">The program’s existence was already under threat. In June, the state of Tennessee and Students for Fair Admissions,\u003c/span> \u003cspan style=\"font-weight: 400;\">a nonprofit legal advocacy organization founded by conservative activist Edward Blum for the purpose of challenging affirmative action admissions policies at schools, filed\u003c/span>\u003ca href=\"https://www.tn.gov/attorneygeneral/news/2025/6/11/pr25-33.html\">\u003cspan style=\"font-weight: 400;\"> a federal lawsuit\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400;\"> claiming HSI funding is unconstitutional. The Trump administration declined to contest the case.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">The idea that the program is discriminatory is misleading, said Gina Ann Garcia, a professor in the UC Berkeley School of Education who studies HSIs and hosts a podcast about them. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“A lot of campuses do benefit, including our community college system in California, and have had a good success rate of getting those HSI grants to advance programs that we know are serving students,” Garcia said. “It would be detrimental to California if we no longer have access to those funds.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">HSIs were created in the 1990s to ensure that colleges enrolling large numbers of Latino students received adequate funding to help those students graduate. \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_12058491\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058491\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-11-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-11-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-11-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-11-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A poster reading “Hispanic Culture and Heritage” is displayed in the Intercultural Center at Saint Mary’s College of California in Moraga on Sept. 30, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400;\">In California, more than 90% of community colleges, and 21 out of 22 California State Universities and seven of nine University of California undergraduate campuses qualify as HSIs. Community colleges in the state estimate they\u003c/span>\u003ca href=\"https://edsource.org/updates/california-community-colleges-to-lose-20-million-next-year-amid-hispanic-serving-institution-grant-cuts\">\u003cspan style=\"font-weight: 400;\"> will lose at least $20 million this year.\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400;\"> \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“The mission of our colleges is to ensure that all students, regardless of background, have the opportunity to succeed,” California Community Colleges Chancellor Sonya Christian said in a statement after the Education Department pulled HSI funding. “We are deeply troubled that this action could limit access to resources that support their educational advancement and economic mobility.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">HSI funds have helped pay for high school students to take community college classes, cover students’ living expenses and provide mentorship — efforts shown to\u003c/span>\u003ca href=\"https://www.kqed.org/mindshift/65399/how-some-colleges-are-working-to-engage-and-better-recruit-latino-students\">\u003cspan style=\"font-weight: 400;\"> increase graduation rates\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400;\"> and long-term socioeconomic mobility for Latinos, Garcia said. \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_12058487\" class=\"wp-caption alignleft\" style=\"max-width: 1333px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058487\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-7-KQED.jpg\" alt=\"\" width=\"1333\" height=\"2000\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-7-KQED.jpg 1333w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-7-KQED-160x240.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-7-KQED-1024x1536.jpg 1024w\" sizes=\"auto, (max-width: 1333px) 100vw, 1333px\">\u003cfigcaption class=\"wp-caption-text\">Vanessa Perez Rojas, a fourth-year student, prays in the chapel at Saint Mary’s College of California in Moraga on Sept. 30, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400;\">At Saint Mary’s, the school will not see an immediate financial hit because it doesn’t currently have active HSI grants, but participation in the program signals a commitment to serving Latino students, Provost Carol Ann Gittens said.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“What that says to students and families is that if you come to Saint Mary’s College, you’re going to be supported,” Roger Thompson, president of Saint Mary’s, told KQED. “Latino students are the fastest growing demographic in the state and the country, but it’s also one of the least likely to go to college. We are leaning in in every way possible to try to build and increase our Hispanic student population.” \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">Perez Rojas is on track to graduate next spring with a degree in business administration. Her path wasn’t always certain. In 2020, when the pandemic hit, she had to transfer after her high school closed. Her new school offered little college guidance, so she relied on her brother for help.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">At Saint Mary’s, admissions and financial aid counselors met with her parents in person — in Spanish. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“Just sitting down and explaining things really made a difference,” Perez Rojas said. “I don’t think I would be in college if that wasn’t the case.” \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">A combination of financial aid and scholarships, including one for students with family alumni, made her education possible.\u003c/span>\u003cb> \u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">But once she arrived on campus, Perez Rojas said she still struggled to adapt. She recalled attending a panel discussion about imposter syndrome at the college’s Intercultural Center that had a profound impact. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“I realized that there are other people on this campus that feel that same way. It definitely changed my perspective on being worthy of having a bachelor’s degree,” said Perez Rojas, who hopes to use her business background to serve the Latino community. “I want to promote, hopefully, more Latinx students to come to Saint Mary’s, but also to foster that idea that you are important, you are known and you can be safe here.”\u003c/span>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cspan style=\"font-weight: 400;\">When Vanessa Perez Rojas began her first year at Saint Mary’s College in Moraga, she recalled feeling a bit lost and out of place. Growing up in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a> with parents who migrated from Mexico and El Salvador, she said she wasn’t exposed to much information about college.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“I had no idea how to even declare a major. I didn’t really even know where to look,” said the 21-year-old speaking from campus, where graduation celebrations often include mariachi bands and taco bars.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">Perez Rojas knew of Saint Mary’s because her older brother had attended — which gave her the confidence that she could find support as a first-generation college student. More than one-third of St. Mary’s students are Latino, and the school is designated a Hispanic Serving Institution, a federal program that allows colleges to apply for grants if at least 25% of their students identify as Hispanic.\u003c/span>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“I’ve been able to meet great mentors who also fit that description of being first generation, and far beyond being able to see myself through them, they want to see people like myself succeed,” Perez Rojas said.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">There are 171 Hispanic-Serving Institutions in California — the most of any state — and they have long relied on federal funding to \u003c/span>\u003ca href=\"https://www.kqed.org/news/12057033/california-faces-steepest-cuts-as-trump-ends-diversity-grants-how-one-college-is-faring\">\u003cspan style=\"font-weight: 400;\">pay for programs, staff, and support services\u003c/span>\u003cspan style=\"font-weight: 400;\">. Now, those schools are worried about \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400;\">the program’s future. Last month, the U.S. Department of Education pulled $350 million that had been allocated to HSIs. \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_12058488\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058488\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-9-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-9-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-9-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-9-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The chapel at Saint Mary’s College of California in Moraga on Sept. 30, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400;\">In a statement, Secretary of Education Linda McMahon \u003c/span>\u003ca href=\"https://www.ed.gov/about/news/press-release/us-department-of-education-ends-funding-racially-discriminatory-discretionary-grant-programs-minority-serving-institutions\">\u003cspan style=\"font-weight: 400;\">said\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400;\"> the HSI program amounts to “discrimination based upon race or ethnicity,” as the Trump administration scales back initiatives related to diversity, equity and inclusion. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“The Department will no longer award Minority-Serving Institution grants that discriminate by restricting eligibility to institutions that meet government-mandated racial quotas,” McMahon said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/span>\u003cspan style=\"font-weight: 400;\">The program’s existence was already under threat. In June, the state of Tennessee and Students for Fair Admissions,\u003c/span> \u003cspan style=\"font-weight: 400;\">a nonprofit legal advocacy organization founded by conservative activist Edward Blum for the purpose of challenging affirmative action admissions policies at schools, filed\u003c/span>\u003ca href=\"https://www.tn.gov/attorneygeneral/news/2025/6/11/pr25-33.html\">\u003cspan style=\"font-weight: 400;\"> a federal lawsuit\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400;\"> claiming HSI funding is unconstitutional. The Trump administration declined to contest the case.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">The idea that the program is discriminatory is misleading, said Gina Ann Garcia, a professor in the UC Berkeley School of Education who studies HSIs and hosts a podcast about them. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“A lot of campuses do benefit, including our community college system in California, and have had a good success rate of getting those HSI grants to advance programs that we know are serving students,” Garcia said. “It would be detrimental to California if we no longer have access to those funds.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">HSIs were created in the 1990s to ensure that colleges enrolling large numbers of Latino students received adequate funding to help those students graduate. \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_12058491\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058491\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-11-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-11-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-11-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-11-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A poster reading “Hispanic Culture and Heritage” is displayed in the Intercultural Center at Saint Mary’s College of California in Moraga on Sept. 30, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400;\">In California, more than 90% of community colleges, and 21 out of 22 California State Universities and seven of nine University of California undergraduate campuses qualify as HSIs. Community colleges in the state estimate they\u003c/span>\u003ca href=\"https://edsource.org/updates/california-community-colleges-to-lose-20-million-next-year-amid-hispanic-serving-institution-grant-cuts\">\u003cspan style=\"font-weight: 400;\"> will lose at least $20 million this year.\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400;\"> \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“The mission of our colleges is to ensure that all students, regardless of background, have the opportunity to succeed,” California Community Colleges Chancellor Sonya Christian said in a statement after the Education Department pulled HSI funding. “We are deeply troubled that this action could limit access to resources that support their educational advancement and economic mobility.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">HSI funds have helped pay for high school students to take community college classes, cover students’ living expenses and provide mentorship — efforts shown to\u003c/span>\u003ca href=\"https://www.kqed.org/mindshift/65399/how-some-colleges-are-working-to-engage-and-better-recruit-latino-students\">\u003cspan style=\"font-weight: 400;\"> increase graduation rates\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400;\"> and long-term socioeconomic mobility for Latinos, Garcia said. \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_12058487\" class=\"wp-caption alignleft\" style=\"max-width: 1333px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058487\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-7-KQED.jpg\" alt=\"\" width=\"1333\" height=\"2000\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-7-KQED.jpg 1333w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-7-KQED-160x240.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20250930_HISPANICSERVINGINSTITUTIONS_GC-7-KQED-1024x1536.jpg 1024w\" sizes=\"auto, (max-width: 1333px) 100vw, 1333px\">\u003cfigcaption class=\"wp-caption-text\">Vanessa Perez Rojas, a fourth-year student, prays in the chapel at Saint Mary’s College of California in Moraga on Sept. 30, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400;\">At Saint Mary’s, the school will not see an immediate financial hit because it doesn’t currently have active HSI grants, but participation in the program signals a commitment to serving Latino students, Provost Carol Ann Gittens said.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“What that says to students and families is that if you come to Saint Mary’s College, you’re going to be supported,” Roger Thompson, president of Saint Mary’s, told KQED. “Latino students are the fastest growing demographic in the state and the country, but it’s also one of the least likely to go to college. We are leaning in in every way possible to try to build and increase our Hispanic student population.” \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">Perez Rojas is on track to graduate next spring with a degree in business administration. Her path wasn’t always certain. In 2020, when the pandemic hit, she had to transfer after her high school closed. Her new school offered little college guidance, so she relied on her brother for help.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">At Saint Mary’s, admissions and financial aid counselors met with her parents in person — in Spanish. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“Just sitting down and explaining things really made a difference,” Perez Rojas said. “I don’t think I would be in college if that wasn’t the case.” \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">A combination of financial aid and scholarships, including one for students with family alumni, made her education possible.\u003c/span>\u003cb> \u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">But once she arrived on campus, Perez Rojas said she still struggled to adapt. She recalled attending a panel discussion about imposter syndrome at the college’s Intercultural Center that had a profound impact. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“I realized that there are other people on this campus that feel that same way. It definitely changed my perspective on being worthy of having a bachelor’s degree,” said Perez Rojas, who hopes to use her business background to serve the Latino community. “I want to promote, hopefully, more Latinx students to come to Saint Mary’s, but also to foster that idea that you are important, you are known and you can be safe here.”\u003c/span>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>Former residents of \u003ca href=\"https://www.kqed.org/news/11922175/remembering-russell-city-a-thriving-east-bay-town-razed-by-racist-government\">Russell City\u003c/a> may receive reparations payments after the Alameda County Board of Supervisors on Tuesday approved \u003ca href=\"https://www.kqed.org/news/12048684/alameda-county-set-to-approve-reparations-fund-for-displaced-russell-city-residents\">three-quarters of a million dollars\u003c/a> in redress funds for people who were forced out of their homes and businesses when officials bulldozed the community in the early 1960s.\u003c/p>\n\u003cp>Supervisors Elisa Márquez and Nate Miley, earlier this month, announced a proposal to earmark nearly a million dollars for the fund. The board’s vote this week agreed to allocate $750,000 to the pool in recognition of the county’s role in the displacement of former Russell City residents.\u003c/p>\n\u003cp>The city of Hayward pledged an additional $250,000 to the new fund as part of its justice initiative, bringing the total to $1 million.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“The destruction of Russell City is an atrocity that cannot be undone,” Márquez said during the board meeting. “The displacement of homes, businesses and livelihoods represents a profound injustice that continues to affect former residents, including the elders who are still alive and living in Alameda County today, as well as their descendants.”\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/11922175/remembering-russell-city-a-thriving-east-bay-town-razed-by-racist-government\">Russell City\u003c/a>, an unincorporated neighborhood of about 1,400 people near the Hayward Shoreline, was a cultural and residential haven for Black and Latino families in the years following World War II. It was known for its thriving small business sector and its vibrant clubbing and art scene.\u003c/p>\n\u003cfigure id=\"attachment_11989386\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11989386\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/008_Hayward_RussellCity_12022021_qut.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/008_Hayward_RussellCity_12022021_qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/008_Hayward_RussellCity_12022021_qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/008_Hayward_RussellCity_12022021_qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/008_Hayward_RussellCity_12022021_qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/008_Hayward_RussellCity_12022021_qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">A mural at A Street and Maple Court in Hayward on Dec. 2, 2021, pays tribute to Russell City. Mural artists are Joshua Powell, assisted by Wythe Bowart, Nicole Pierret and Brent McHugh. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Because the city was unincorporated, however, it also lacked essential city services such as sewage, plumbing and electricity. When residents turned to local officials for assistance, they were repeatedly denied. Instead, officials used the conditions to declare Russell City a “blight” on the surrounding communities.\u003c/p>\n\u003cp>In the early 1960s, Alameda County and the city of Hayward began seizing property in the area through eminent domain as part of a plan to turn the neighborhood into an industrial park. By 1966, the beloved neighborhood was bulldozed to the ground.\u003c/p>\n\u003cp>More than a thousand residents were displaced from their homes, forced to rebuild their lives at a time when racist policies like redlining and racial steering made it extremely difficult for Black and brown people to relocate.[aside postID=news_12048684 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/004_Hayward_RussellCity_12022021_qed.jpg']Márquez acknowledged the role county officials played in the destruction of the community, adding that the funds are a recognition of the pain they inflicted on former residents and the suffering that continues to the present day.\u003c/p>\n\u003cp>In 2021, following the murder of George Floyd by Minneapolis police and the national reckoning it sparked, Hayward issued a formal apology for its culpability in the takeover of Russell City. It launched the Russell City Reparative Justice Project the following year.\u003c/p>\n\u003cp>“It signals to the community that the city of Hayward acknowledges what happened and is willing to take steps forward to apologize … and to make good on something that was so terribly wrong,” said Mayor Mark Salinas.\u003c/p>\n\u003cp>While Hayward officials didn’t issue eviction notices themselves, the city still benefited from the acquisition of Russell City and helped secure investors and developers, Salinas said, adding that it’s time to acknowledge the harm they caused.\u003c/p>\n\u003cp>“I hope cities begin to look at and evaluate their own histories in relation to families of color and neighborhoods of color,” he said. “Things don’t just happen out of thin air. People meet, people plan and people build. That’s where institutional racism and discrimination manifest.”\u003c/p>\n\u003cfigure id=\"attachment_11922192\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11922192\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/08/Property-Russell-City-sized.jpg\" alt=\"Black and white photograph of several wooden buildings including a home, a large shed or garage and several small structures.\" width=\"1920\" height=\"1568\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/08/Property-Russell-City-sized.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/08/Property-Russell-City-sized-800x653.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/08/Property-Russell-City-sized-1020x833.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/08/Property-Russell-City-sized-160x131.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/08/Property-Russell-City-sized-1536x1254.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">A Russell City home circa 1950. \u003ccite>(Courtesy of the Hayward Area Historical Society)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Alameda County Supervisor David Haubert, who allocated $100,000 to the redress fund from his office, said he hopes that the money will allow families to “move forward.”\u003c/p>\n\u003cp>“This doesn’t completely address and redress all of the harms which are long-lasting, which are traumatic, and yet at the same time, I think it is very symbolic in terms of going beyond the apology,” Haubert said.\u003c/p>\n\u003cp>With the funds secured, the next step for officials is to determine eligibility requirements, identify which families lived in Russell City and figure out a process for disbursement, Salinas said. According to the Board of Supervisors’ proposal, direct payments will be provided to former residents who had their property seized by the county and annexed into Hayward.\u003c/p>\n\u003cp>\u003cem>Do you have more questions about the Russell City reparations fund? Read \u003c/em>\u003ca href=\"https://www.kqed.org/news/12048684/alameda-county-set-to-approve-reparations-fund-for-displaced-russell-city-residents#:~:text=Aisha%20Knowles'%20father%20grew%20up%20in%20a,1960s%2C%20forcibly%20displacing%20more%20than%201%2C000%20people.\">\u003cem>KQED’s explainer here\u003c/em>\u003c/a>\u003cem>.\u003c/em>\u003c/p>\n\u003cp>\u003cem>KQED’s \u003c/em>\u003ca href=\"https://www.kqed.org/author/bkrans\">\u003cem>Brian Krans\u003c/em>\u003c/a>\u003cem> contributed to this report.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Former residents of \u003ca href=\"https://www.kqed.org/news/11922175/remembering-russell-city-a-thriving-east-bay-town-razed-by-racist-government\">Russell City\u003c/a> may receive reparations payments after the Alameda County Board of Supervisors on Tuesday approved \u003ca href=\"https://www.kqed.org/news/12048684/alameda-county-set-to-approve-reparations-fund-for-displaced-russell-city-residents\">three-quarters of a million dollars\u003c/a> in redress funds for people who were forced out of their homes and businesses when officials bulldozed the community in the early 1960s.\u003c/p>\n\u003cp>Supervisors Elisa Márquez and Nate Miley, earlier this month, announced a proposal to earmark nearly a million dollars for the fund. The board’s vote this week agreed to allocate $750,000 to the pool in recognition of the county’s role in the displacement of former Russell City residents.\u003c/p>\n\u003cp>The city of Hayward pledged an additional $250,000 to the new fund as part of its justice initiative, bringing the total to $1 million.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“The destruction of Russell City is an atrocity that cannot be undone,” Márquez said during the board meeting. “The displacement of homes, businesses and livelihoods represents a profound injustice that continues to affect former residents, including the elders who are still alive and living in Alameda County today, as well as their descendants.”\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/11922175/remembering-russell-city-a-thriving-east-bay-town-razed-by-racist-government\">Russell City\u003c/a>, an unincorporated neighborhood of about 1,400 people near the Hayward Shoreline, was a cultural and residential haven for Black and Latino families in the years following World War II. It was known for its thriving small business sector and its vibrant clubbing and art scene.\u003c/p>\n\u003cfigure id=\"attachment_11989386\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11989386\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/008_Hayward_RussellCity_12022021_qut.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/008_Hayward_RussellCity_12022021_qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/008_Hayward_RussellCity_12022021_qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/008_Hayward_RussellCity_12022021_qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/008_Hayward_RussellCity_12022021_qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/008_Hayward_RussellCity_12022021_qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">A mural at A Street and Maple Court in Hayward on Dec. 2, 2021, pays tribute to Russell City. Mural artists are Joshua Powell, assisted by Wythe Bowart, Nicole Pierret and Brent McHugh. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Because the city was unincorporated, however, it also lacked essential city services such as sewage, plumbing and electricity. When residents turned to local officials for assistance, they were repeatedly denied. Instead, officials used the conditions to declare Russell City a “blight” on the surrounding communities.\u003c/p>\n\u003cp>In the early 1960s, Alameda County and the city of Hayward began seizing property in the area through eminent domain as part of a plan to turn the neighborhood into an industrial park. By 1966, the beloved neighborhood was bulldozed to the ground.\u003c/p>\n\u003cp>More than a thousand residents were displaced from their homes, forced to rebuild their lives at a time when racist policies like redlining and racial steering made it extremely difficult for Black and brown people to relocate.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Márquez acknowledged the role county officials played in the destruction of the community, adding that the funds are a recognition of the pain they inflicted on former residents and the suffering that continues to the present day.\u003c/p>\n\u003cp>In 2021, following the murder of George Floyd by Minneapolis police and the national reckoning it sparked, Hayward issued a formal apology for its culpability in the takeover of Russell City. It launched the Russell City Reparative Justice Project the following year.\u003c/p>\n\u003cp>“It signals to the community that the city of Hayward acknowledges what happened and is willing to take steps forward to apologize … and to make good on something that was so terribly wrong,” said Mayor Mark Salinas.\u003c/p>\n\u003cp>While Hayward officials didn’t issue eviction notices themselves, the city still benefited from the acquisition of Russell City and helped secure investors and developers, Salinas said, adding that it’s time to acknowledge the harm they caused.\u003c/p>\n\u003cp>“I hope cities begin to look at and evaluate their own histories in relation to families of color and neighborhoods of color,” he said. “Things don’t just happen out of thin air. People meet, people plan and people build. That’s where institutional racism and discrimination manifest.”\u003c/p>\n\u003cfigure id=\"attachment_11922192\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11922192\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/08/Property-Russell-City-sized.jpg\" alt=\"Black and white photograph of several wooden buildings including a home, a large shed or garage and several small structures.\" width=\"1920\" height=\"1568\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/08/Property-Russell-City-sized.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/08/Property-Russell-City-sized-800x653.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/08/Property-Russell-City-sized-1020x833.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/08/Property-Russell-City-sized-160x131.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/08/Property-Russell-City-sized-1536x1254.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">A Russell City home circa 1950. \u003ccite>(Courtesy of the Hayward Area Historical Society)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Alameda County Supervisor David Haubert, who allocated $100,000 to the redress fund from his office, said he hopes that the money will allow families to “move forward.”\u003c/p>\n\u003cp>“This doesn’t completely address and redress all of the harms which are long-lasting, which are traumatic, and yet at the same time, I think it is very symbolic in terms of going beyond the apology,” Haubert said.\u003c/p>\n\u003cp>With the funds secured, the next step for officials is to determine eligibility requirements, identify which families lived in Russell City and figure out a process for disbursement, Salinas said. According to the Board of Supervisors’ proposal, direct payments will be provided to former residents who had their property seized by the county and annexed into Hayward.\u003c/p>\n\u003cp>\u003cem>Do you have more questions about the Russell City reparations fund? Read \u003c/em>\u003ca href=\"https://www.kqed.org/news/12048684/alameda-county-set-to-approve-reparations-fund-for-displaced-russell-city-residents#:~:text=Aisha%20Knowles'%20father%20grew%20up%20in%20a,1960s%2C%20forcibly%20displacing%20more%20than%201%2C000%20people.\">\u003cem>KQED’s explainer here\u003c/em>\u003c/a>\u003cem>.\u003c/em>\u003c/p>\n\u003cp>\u003cem>KQED’s \u003c/em>\u003ca href=\"https://www.kqed.org/author/bkrans\">\u003cem>Brian Krans\u003c/em>\u003c/a>\u003cem> contributed to this report.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
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"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
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"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
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"tagline": "Politics from a personal perspective",
"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
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"possible": {
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"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
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"pri-the-world": {
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"radiolab": {
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"info": "A two-time Peabody Award-winner, Radiolab is an investigation told through sounds and stories, and centered around one big idea. In the Radiolab world, information sounds like music and science and culture collide. Hosted by Jad Abumrad and Robert Krulwich, the show is designed for listeners who demand skepticism, but appreciate wonder. WNYC Studios is the producer of other leading podcasts including Freakonomics Radio, Death, Sex & Money, On the Media and many more.",
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"reveal": {
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"info": "Created by The Center for Investigative Reporting and PRX, Reveal is public radios first one-hour weekly radio show and podcast dedicated to investigative reporting. Credible, fact based and without a partisan agenda, Reveal combines the power and artistry of driveway moment storytelling with data-rich reporting on critically important issues. The result is stories that inform and inspire, arming our listeners with information to right injustices, hold the powerful accountable and improve lives.Reveal is hosted by Al Letson and showcases the award-winning work of CIR and newsrooms large and small across the nation. In a radio and podcast market crowded with choices, Reveal focuses on important and often surprising stories that illuminate the world for our listeners.",
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},
"rightnowish": {
"id": "rightnowish",
"title": "Rightnowish",
"tagline": "Art is where you find it",
"info": "Rightnowish digs into life in the Bay Area right now… ish. Journalist Pendarvis Harshaw takes us to galleries painted on the sides of liquor stores in West Oakland. We'll dance in warehouses in the Bayview, make smoothies with kids in South Berkeley, and listen to classical music in a 1984 Cutlass Supreme in Richmond. Every week, Pen talks to movers and shakers about how the Bay Area shapes what they create, and how they shape the place we call home.",
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"order": 16
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},
"science-friday": {
"id": "science-friday",
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"info": "Science Friday is a weekly science talk show, broadcast live over public radio stations nationwide. Each week, the show focuses on science topics that are in the news and tries to bring an educated, balanced discussion to bear on the scientific issues at hand. Panels of expert guests join host Ira Flatow, a veteran science journalist, to discuss science and to take questions from listeners during the call-in portion of the program.",
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"snap-judgment": {
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