More than 36 million Hispanic citizens in the U.S. were eligible to vote in 2024 — up 12% since 2020 — accounting for nearly 15% of the electorate.
Inflation and the cost of living were a serious concern for Latino voters before the election, and a big reason why many who didn’t vote for Trump in 2020 chose to back him this time around, said Elizabeth Sena of the polling firm GQR, which helped conduct the survey.
“The fact that he hasn’t been able to reduce that level of concern, I think, is really a standout issue,” she said. “So he’s very much missing the mark with what Latino voters want.”
A significant majority also said they were critical of the Trump administration’s aggressive immigration crackdown, with 63% saying it had gone too far in trying to stop illegal immigration and deport undocumented migrants.
More than 1 in 10 people surveyed said they know someone who has been deported since Trump took office, and nearly half said they feared for people in their communities.
Despite Trump’s campaign pledge to conduct the largest mass deportation in U.S. history, Castro said most Latino voters thought that the crackdown would be largely focused on people who had committed serious offenses.
“They convinced a large segment of the Latino community that who they really meant in terms of deporting people were people who were rapists and murderers and committed major crimes,” he said. “Not that they were going to deport people regardless of what they’ve done, even people that don’t have any kind of criminal record in the United States.”
A majority also had negative views of both major political parties, although Democrats fared slightly better, garnering 43% approval, compared to just 37% for Republicans.
In reviewing a list of political figures on the national stage, respondents had the most favorable impression of Bernie Sanders, the 83-year-old independent senator from Vermont who has drawn huge crowds across the country on his “Fighting Oligarchy” tour. More than 50% said they appreciated the self-described democratic socialist and the message he was delivering. (By contrast, just 33% held a favorable view of Vice President JD Vance, 31% of Elon Musk, and 18% of Sen. Minority Leader Chuck Schumer.)
“A lot of what Bernie’s talking about resonates with not only Latinos, but [all] Americans these days — about billionaires running the United States at the expense of regular everyday Americans,” Castro said. “Perhaps there’s no politician right now whose message more meets the moment, in some ways, than Bernie Sanders.”