Let's try to imagine that there's someone out there in the world—you, perhaps—who doesn't relish the idea of the full-on retail scrum you're likely to face if you venture out to Shopping Land today.
Turns out you have plenty of company, and lots of folks looking for alternative to Black Friday Madness. A few of them:
Get Out: The Weekend Escape Edition (NBC Bay Area)
Focus on outdoor stuff while everyone else is indoors.
Your Black Friday Alternatives in San Francisco (City's Best)
Maybe not entirely clear on the concept, since one of the suggestions is the Christmas tree lighting in Union Square. Scrum City, anyone?