“You can go to these websites and they will tell you the astrological sign of a puppy, but you could not find out who that puppy was bred by,” Benesi said.
She argues that the 2019 bill effectively shut off one valve of the puppy mill pipeline, but the online market took advantage of that absence. The ASPCA, which co-sponsored the legislative package, expects these new laws to shut off the online valve as well.
“I think California is such a large, powerful market that these retailers are going to have a really hard time making up for the loss,” Benesi said. “And it may force their hand to change their business models or their business practices in order to regain the California market.”
Opponents of AB 519 argue the law will have a similar unintended consequence as the 2019 retail ban, which they see as having worsened the underground market for puppies.
“You’re once again removing the ability for Californians to access well-regulated, well-run and folks that have oversight, both in the animal welfare and consumer protection areas,” said Alyssa Miller-Hurley, the vice president for government affairs for the Pet Advocacy Network, a national trade association representing breeders, retailers and distributors. “And it’s just going to exacerbate a problem that, unfortunately, already exists.”
By preventing USDA-licensed pet brokers from selling puppies under a year old, Miller-Hurley said this law will push consumers “into the shadows” and force them to work with unregulated online markets like Craigslist, Facebook Marketplace and even TikTok.
“How do you enforce something … over some random person selling an animal on TikTok Live?” Miller-Hurley said.
Animal welfare groups have long been critical of the standards for licensed dog dealers. In 2024, USDA investigations at commercial breeding operations found more than 800 direct violations, according to an ASPCA report. Only two dealers lost their licenses and not a single dog was removed from the facility.
“The federal laws around animal welfare are very, very low bars to meet,” Benesi said. “The USDA licensure allows for dogs to be kept in wire cages with only six inches of space on any side of them for their entire lives, breeding out litter after litter after litter.”
California Attorney General Rob Bonta supported all three bills, and Benesi said the office has made it clear they are committed to enforcing them. She said groups like the ASPCA, as well as the public, will help monitor and file complaints to the attorney general’s office.
Although they oppose the broker ban, the Pet Advocacy Network supports stronger regulations on the puppy trade, like Umberg’s bill, streamlining pet medical information to a single department.
Previously, California required importers to send certificates of veterinary inspection to individual counties. However, many counties were unaware they were supposed to receive them, and many importers would send them to the CDFA, which deleted the files.
“We’re happy to see California join what most of the states already do, which is allow the state department of agriculture or department health to have oversight of these critical pieces of information,” Miller-Hurley said.
This holiday season, as Californians welcome new furry family members to their homes, Benesi encourages people to consider adopting through a rescue or shelter.
For those working with a breeder, she urges prospective pet owners to see where the puppy was raised, meet its parents in person and vet the breeder as carefully as the breeder should be vetting them.