The station serves roughly 130,000 listeners, including in Mendocino County and part of Lake County. When de Channes first learned about the CPB cuts, he immediately worried about fire safety, since listeners who live in off-the-grid rural areas without access to internet or cell service rely on KZYX for emergency information.
Those potentially lifesaving emergency alerts became a rallying cry for public media providers and their allies as they begged Congress to preserve funding for their stations, especially those in remote, rural areas that also tend to be Republican. Frank Lanzone, the longtime general manager of the NPR-affiliated KCBX in San Luis Obispo, said his station has sometimes been the only on-air source providing emergency information during severe weather events.
“There’s been several times in very bad storms when we’re the only station on the air in our area because of either power outages or people’s generators ran out of propane,” said Lanzone, who has worked in public radio for more than 50 years.
KCBX, which serves about 45,000 listeners from Santa Barbara to Monterey, will lose $240,000 in funding from CPB, about 13% of its operating budget.
“It’s going to hurt the stations and the people that listen to them who need it the most,” Lanzone said. “The most vulnerable, the ones out in the middle of nowhere.”
Local programs are most at risk
Both radio and television station leaders emphasized that local programming — shows that are created and produced in-house rather than purchased from another producer — will be first on the chopping block. To produce locally focused public television programming, stations must invest additional time, money and work on top of the membership dues they pay to be affiliated with PBS, which unlocks a large catalogue of programming that they can air at no additional cost.
For PBS viewers in the Inland Empire, that likely means the loss of popular local programs such as Inland Edition, an Emmy-winning weekly half-hour public affairs show, and Learn With Me, an award-winning bilingual English-Spanish children’s show, both of which are produced in house by affiliate KVCR.