When the Thomas Fire hit Ventura County in 2017, it was clear to Genevieve Flores-Haro that Spanish-speaking residents weren’t getting the emergency information they needed.
At the time, the county didn’t have a public information officer who spoke Spanish, she said. She remembered seeing an advisory to boil water with a line in Spanish that said, "If you don’t speak English, have someone explain this to you."
“I remember during the fires, just being so upset about that. It was hard to think that that hadn’t been on anybody’s radar before,” Flores-Haro said.
Flores-Haro is the associate director of the Mixteco/Indígena Community Organizing Project (MICOP), home of Radio Indígena — a community radio station in Oxnard. In a state where more than 40% of people speak a language other than English at home, MICOP is one of numerous community groups filling in the gaps as public health officials work to inform people about COVID-19 in a language they understand.
Among those who are often overlooked are the thousands of indigenous Mexican immigrants living and working in rural California — roughly 165,000 people in 2010, according to a California Rural Legal Assistance study.
Since the most recent wildfires, Flores-Haro said, Ventura County has made significant progress in how it communicates emergency information, not just in Spanish, but also in the indigenous languages spoken by thousands of local farmworkers.
So when COVID-19 hit, MICOP and county officials were able to act quickly.
Since March, Radio Indígena has aired daily public safety announcements with information about the coronavirus in three Mexican indigenous languages: Zapoteca, Purépecha and Mixtec. Ventura County has also released videos through its Farmworker Resource Program.
The first PSAs were, “Just the basics, what are the symptoms, that sort of thing. And then from there it grew,” Flores-Haro said.

Google Translate ‘Pretty Much Unintelligible’
In the Central Valley, the Fresno County Department of Public Health is working to communicate information about the coronavirus in Spanish and Hmong through local radio and TV, said Leticia Berber, a Fresno County health educator. But those aren’t the only languages Fresno County residents speak.
“Right now, our challenge is providing those languages,” Berber said.
Fresno County is home to large immigrant communities from Latin America, Southeast Asia and Europe, among other places.



