As Democrats agonize over who should be their 2020 presidential nominee, a group of prominent Republicans, including George Conway, the husband of President Trump's adviser, Kellyanne Conway, are funding ads aimed at defeating Trump and Republican senators who support him.
Last week, the Lincoln Project, a conservative advocacy group, released a tough ad targeting Republican Sen. Susan Collins of Maine for waffling on whether to have a full impeachment trial with witnesses.
"Senator Collins, you aren't doing the job we elected you to do," the narrator says grimly. "You work for Maine, not Mitch McConnell. Act like it." The ad praises the independence of former Maine Sens. Bill Cohen and Olympia Snowe and implores Collins to not "embarrass their legacy by protecting corruption."
"We represent the Republican wing of the Republican Party," said Mike Madrid, one of the eight Republicans who heads up the Lincoln Project.
Madrid has worked for the California Republican Party on numerous state campaigns. Now, he says, he just can’t stomach the direction his own party is taking.
"This new group, this new Trumpism, is more about nationalism, it’s about populism, it’s about white identity," said Madrid, who in past efforts has helped the GOP reach out to Latino voters.
For years, moderate Republicans like Madrid have found themselves increasingly isolated within the California Republican Party. Even Arnold Schwarzenegger, the last Republican to win a gubernatorial election in California, has been characterized as a "RINO" — Republican in Name Only — by the California GOP's elected leadership.
Schwarzenegger, along with former Assembly Minority Leader Chad Mayes, have created a group called New Way California which aims to make Republicans more relevant in state politics.
Mayes, along with other prominent Republicans like State Supreme Court Chief Justice Tani Cantil-Sakauye, have left left the Republican Party as it's grown more extreme under Trump.
Today, statistics from the Secretary of State show Republicans are literally a "third party" in California, as their share of the electorate has shrunk to less than 24%, behind No Party Preference voters (26%) and Democrats (44.6%).
Madrid, along with consultants — like Steve Schmidt, who helped Arnold Schwarzenegger become governor, and John Weaver who worked for President George H.W. Bush, Arizona Sen. John McCain and Ohio Gov. John Kasich — have built their businesses and their reputations on getting Republicans elected and being knowledgeable about Republican voters.
"We realized it was time for us to kind of take a stand and put all of that on the line and do what was right for the country and recognize that the Republican Party has been consumed by something that is very troubling and it's threatening the republic," Madrid said.
Madrid said their goal is not just to defeat Trump, but to "remove Trumpism" from the Republican Party.
