Spectators watch a sideshow at Foothill Boulevard and 55th Avenue in East Oakland on June 21, 2015. (Jay Area/YouTube)
Cars swerving back and forth, spinning in circles; the sound of tires screeching against concrete; the smell of burnt rubber. The cheers of those standing on the sidelines.
It’s not NASCAR. It’s not "The Fast and the Furious."
This is the sideshow. And it started in Oakland.
Bay Curious listener Shirley Yuen moved to Oakland six years ago and has seen sideshows only on the news.
“I had to do a Wikipedia search after the news just to see what this is about. Why are people taking their cars out and doing all these crazy stunts?" asks Shirley.
Now Shirley wants to know ...
“What's up with sideshows? Why are they in Oakland? And how did crime become associated with them?”
The original sideshows were not dangerous or nefarious. They were pop-up parties -- part car show, part block party.
They first bubbled up in mall parking lots of Deep East Oakland in the 1980s, says Sean Kennedy, a multimedia producer and local hip-hop historian.
“It seems like it started when hip-hop first got out here,” Kennedy says.
I meet him at the entrance to the Foods Co in Foothill Square. It's so deep into East Oakland it is almost San Leandro. Kennedy says this is where it all began.
“There was a carnival that used to exist right here in Foothill Square, because there was a skating rink right here,” he says. “All the people would come down here to the skating rink and the carnival. They would bring their best cars and just cruise."
Kennedy says that what many people think of as a sideshow these days, all doughnuts and destruction, was not the way it began. Back then, “no one did doughnuts or spun their cars.” It was just peacocking, showing off the cars that were the pride and joy of many -- mostly male -- residents. “That,” Kennedy says, “was the original sideshow of East Oakland.”
People had cruised around in their souped-up Chevys before, but it was as if the introduction of the new music taught the cars to dance.
As sideshows spread, Kennedy says, they became a sort of cultural marketplace. People repped parties, hawked homemade fashion lines and shared the latest beats and music.
It was always firmly rooted in a sense of place, Kennedy says. "It's in the soil. For some reason the air here in East Oakland breeds that kind of creativity."
The Sideshow as Cultural Marketplace
Yakpasua Zazaboi documented sideshows across East Oakland for his documentary series "Sydewayz."
According to Zazaboi, sideshows were part craft fair, part improv performance, and always a place to catch the cultural zeitgeist. The sideshows, he says, were not just part of Oakland's unique hyphy culture: They formed the space in which hyphy was born.
“You would come out and you would really understand what is popular in Oakland,” Zazaboi says. A key part of that was the music. “I think for about three or four years straight, we used to hear this song by a group called 3X Krazy.”
“It was just a baseline and it was so popular and would sound so good on really nice audio systems, it was almost like a sideshow theme," Zazaboi says.
When asked to name his pick for the theme of the sideshows, Sean Kennedy says there is really only one: Richie Rich’s sideshow song.
“Now that's a classic when it comes to explaining the sideshow, in the early days,” says Kennedy.
You can hear the whole sideshow in Richie Rich’s deep and sonorous voice. “In Oakland, California," he raps, "every Saturday night brothers be riding, straight-laced zeniths, drop-tops, buckets, high performance.”
Music might have been the lifeblood of the sideshow but, according to Kennedy, the heart pumping that blood was the neighborhood's deep-rooted car culture.
Car Culture and the Sideshow
Ruben Flores greets a customer whose car he has just modified at A-1 Spring Service.
This was -- and still is -- the go-to place to bring your car for modifications.
Flores, who went to Castlemont, the neighborhood high school, got the job straight out of school.
“The owner of the shop, he was losing a man, a mechanic, so he came down to the high school to ask about the auto shop program,” Flores says. He was hired on the spot, and has been here ever since. Now he owns the place.
"The first day of work became the longest day of work, 38 years later,” Flores says, laughing as he shakes his head. Those years have given him a passenger seat to car culture in Deep East Oakland. He confirms what Sean Kennedy told me -- that in the beginning, it wasn’t about souping up cars to go fast.
“It was going lower,” Flores says. “Low and slow.” The best way to show off the beauty of your car.
Flores says his shop became known for fixing up cars in a signature style.
“What A-1 means, in the car culture, is the stance is higher in the front and lower in the back," Flores says. “So they have that pointing-towards-the-moon type of look.”
Yakpasua Zazaboi says everyone knew about A-1.
“That was the place to go,” he says. “People would say, I have my car sitting A-1.' It was because of the name of the shop.”
Over time the sideshows began to change. They went from low and slow to fast and loose, with drivers performing tricks with increasing levels of difficulty and danger. The Oakland Police Department began to take notice.
Sideshows Run Into the Law
Everyone has a story about when and how things got out of hand. Zazaboi says it was when guys with cheap cars started doing doughnuts to get attention.
Sean Kennedy says it was when the new built-for-speed Mustangs came on the market in the 1980s.
Maybe it was the death of a young girl during a police chase after a sideshow got busted in the mid-'90s.
Whatever the exact moment, the crackdown by Oakland police and the city were swift. New laws were introduced that criminalized sideshow spectators, you could be fined, even arrested, for just watching. Then came a 2005 ordinance, which allowed police to permanently confiscate any car directly involved in a sideshow. According to Zazaboi, that made it personal.
“Their car is an extension of their ego,” Zazaboi says of sideshow participants. “You take away their car, you kill their ego, and that is exactly what they did out here in Oakland.”
Sean Kennedy says that response complicated the already tense relationship between police and the community.
"Does that create an animosity to the police?" Kennedy asks. "It becomes a war at that point. And then it becomes a situation where the rebellion is, 'We're going to have sideshows anyway.' "
Both Kennedy and Zazaboi say that while local politicians criminalized the sideshow, local media demonized it, with story after story of violent, out-of-control youth taking over the streets.
Kennedy admits that bad stuff did go down, and there was by necessity a kind of nomadic, extra-legal element to the sideshows. People brought guns and sold drugs; sometimes fights broke out. And yes, young men acted stupid. But he says all that was just as likely to happen at a Raiders game.
Kennedy says despite all that, the sideshow did not breed criminal behavior.
"It's not about a car show," he says. "At that point, it's about arresting black youth in Oakland."
He says the sideshow made it easy to paint East Oakland youth into an already-made stereotype: "Young black kids who don’t have anything to do with their lives, out there playing around in these cars, carrying guns and selling drugs.”
Celebrating the Sideshow
What was lost in that narrative, Kennedy says, was the ingenuity of the sideshow: the mechanical skills it took to work on the cars, the driving skills it took to get them moving and dancing, the coordination to plan what are in essence the Bay Area's first pop-up events. Long before pop-up events was even a term.
Kennedy acknowledges his perspective has changed with age. Now that he has a few years on him, he is a little more weary of making cars spin like whirling dervishes.
"As much as I love sideshows," he says, "it’s a dangerous culture when it comes to spinning around a half-a-ton vehicle with no barriers and people standing there."
That is why Kennedy, among others, supported a push to legalize sideshows that gained some ground in the late 2000s. The suggestion was to bring sideshows out of the shadows and turn them into neighborhood street parties. They could even make money, proponents argued.
But opponents, like City Councilman Larry Reid, who represents Deep East Oakland, countered that it was folly for the city to sanction an illegal activity.
Reid says the sideshows slowed down for a bit, but they seem to have picked up once again.
If you ask Yakpasua Zazaboi, he will say what is happening now is not even a real sideshow.
"I break it down like this now," Zazaboi says. "This is how you know it's a sideshow. If there are clean cars and women out there, you might have a sideshow. If it's a bunch of buckets and a whole bunch of dudes clowning around looking at each other -- you do not have sideshow."
The definition of just what makes a sideshow is constantly in flux. Every generation has its own version, just like every sideshow has people who say it is either a criminal act or a space for the creation of culture. Maybe, just maybe, there is a little bit of both, hanging out at the sideshow.