The #DeleteFacebook movement is putting its money where its mouth is. Since the company's recent Cambridge Analytica scandal, Facebook's stock has plunged 18 percent — decimating about $80 billion from the company's total market value, according to a couple of analyses.
The nosedive comes in the wake of the social network admitting that Cambridge Analytica, a firm that worked on behalf of the 2016 Trump presidential campaign, misused personal information gathered on Facebook to target U.S. voters. Since then, the company has seen a barrage of criticism for its failure to protect user data.
Meanwhile, Elon Musk-run companies Tesla and SpaceX have deleted Facebook pages, as has Playboy over privacy concerns.
Even before the Cambridge Analytica revelations, Facebook was in hot water for allowing its ad network to be exploited by Russian agencies during the 2016 presidential election.
Facebook CEO Mark Zuckerberg vowed that his company would "learn from this experience to secure our platform further and make our community safer for everyone going forward" days after the scandal broke. CNN Money estimates that Zuckerberg's own net worth has fallen by about $14 billion. The 33-year-old is still worth well over $60 billion.