The ad features images of a mother holding her crying daughter, a Dreamer in distress. In bold letters across the screen, there's a message that reads: "Trump, time to share the love. Millions of lives are at stake. You killed DACA. Then you derailed three bi-partisan plans to fix it."
The last line is a reference to the negotiations in Congress, which failed to meet the March 5 deadline set by Trump.
"There's a concern that the March 5 deadline could die with a whimper rather than a bang," says Faiz Shakir, national political director for the ACLU. "And by that I mean people might simply have forgotten that Dreamers were left in this state of limbo and no action was taken to save them."
Last week, the Supreme Court left two nationwide injunctions in place, preventing Trump from ending DACA while the issue is in the courts.
That took all the momentum out of efforts in Washington to extend protections to nearly 2 million undocumented Dreamers who came here as young children, including the 700,000 DACA recipients.
"It's been quite a roller-coaster ride of anxiety for a lot of our membership," says Sanaa Abrar, spokeswoman for Dreamer advocacy group United We Dream. "At this point there are a few reasons why we still view March 5 as a very critical date."
For one, the government isn't accepting new applications. Also, even though the courts say DACA recipients can apply for a renewal, they run the risk of being detained if their status has lapsed and their applications are still being processed.
But forcing a quick end to the political stalemate isn't likely, says Mark Krikorian, director of Center for Immigration Studies, which advocates immigration limits.
Until a new deadline is set, "neither side has leverage," he says.
Conservatives oppose DACA, saying it amounts to amnesty. Trump has said he would grant DACA recipients a path to citizenship only in exchange for reductions in legal immigration — a non-starter for Democrats.