Proposition 62 proponents argued the system was irreparably broken and couldn't -- or shouldn't -- be fixed. They banked on convincing voters that life sentences are a solid alternative to the rare execution, while sweetening the measure with a requirement that death row inmates work and pay restitution to their victims.
The campaign to end capital punishment raised more than $16 million, led by the Fund for Policy Reform and wealthy entrepreneurs, including Tom Steyer, Stanford professor Nicholas McKeown, Netflix co-founder and CEO Reed Hastings, and venture capitalist John Doerr.
Not to be outdone, the campaign to keep and quicken California death sentences raised more than $13 million, with major contributions from law enforcement organizations like the Peace Officers Research Association of California and the California Association of Highway Patrolmen.
Proposition 66 supporters adopted the motto "mend it, don't end it" in hopes of preserving a death sentence for the most heinous crimes.
Support for capital punishment has been slipping in California for years, especially when voters are given the option of life in prison without the possibility of parole, but a similar effort to repeal the death penalty fell short in 2012, when California voters rejected Proposition 34 by 52 to 48 percent.
Backers of Proposition 62, led by Hollywood actor Mike Farrell and San Francisco-based Death Penalty Focus, felt the time was right to try again. They hoped to benefit from a relatively low crime rate, a large voter turnout and an influx of younger voters who generally oppose capital punishment.
In the dysfunctional status quo, death sentences occasionally are handed down but no condemned inmates are executed. And that won't change until the state adopts a new lethal injection protocol that the courts accept.