Airbnb declined an interview request but issued the following statement about Santa Monica:
While we've responded to the city's notices, we continue exploring all options and remain hopeful that the city will revisit these misguided rules that harm middle-income Californians.
Santa Monica city officials stressed that talks with Airbnb are ongoing, and that since March the company has stepped up efforts to comply with the ordinance, which has resulted in a sharp increase in the number of citations issued to short-term rental hosts.
"They have taken some voluntary measures to inform Santa Monica hosts of the law," said Constance Farrell, a city spokeswoman. "They’ve also included a new field on their website for hosts for legal home shares.” (The city defines legal home shares as when the owner stays in the home with their guest, and the guest stays no longer than 30 days.)
If hosts don't take down their listings or fail to pay fines, they can face criminal prosecution, which is what happened to one Santa Monica property owner, Scott Shatford, who was was charged with eight misdemeanor counts earlier this month. The city says to expect more prosecutions.
Santa Monica told KPCC its enforcement strategy is working, and its analysis is showing that fewer people are advertising short-term rentals online. That is evident if you look at Airbnb and look for Santa Monica listings. They’ve become much tougher, though not impossible, to find. A city analysis showed before the law took effect last June, there were up to 1,700 illegal rental units on Airbnb and other platforms in Santa Monica. Now the city estimates there are about 500 on just Airbnb, according to Farrell.
“While there’s really been a surge in available short-term rentals in neighboring communities, we’ve kept a hold on ours and decreased the number of available units," said Farrell.
Robert St. Genis, executive director of the Los Angeles Short Term Rental Alliance, which represents short-term rental owners, acknowledged a decline in listings in Santa Monica but said the ordinance has done nothing to bring down rental prices.
"It is certainly not helping tourism in Santa Monica, and it is certainly hurting individuals -- from housekeepers to homeowners -- and it is not having a desired impact on affordable housing," St. Genis said.
He said the city should be putting the money it collects from transient occupancy taxes toward funding city services, rather than policing short-term rentals.
"They should be using it for something useful," he said.
McKeown said it was unrealistic to expect the law alone to bring down housing costs, but that the city has had some success in preserving neighborhoods.
"What we have done is eliminate some of the competition from already-scarce housing that was making housing costs even worse,” he said.
What has happened in Santa Monica could provide a template to Los Angeles, which recently reached an agreement with Airbnb to collect transient occupancy taxes, even as the City Council considers new restrictions on short-term rentals.