The Super Bowl 50 (not Super Bowl L) host committee says its ad for next year's big game at Levi's Stadium in Santa Clara will be "the most celebrity-packed ad in history."
We won't ruin who that includes -- watch for yourself -- but fans of Rob Schneider and Ed Lee, prepare to be dazzled.
Actually, the ad says the directing Coppola family and The Lonely Island comedy team were involved, so we're hoping for something interesting.
Here's the trailer for the ad (yes it's come to that).
The spot will highlight how 25 percent of the money raised by the Super Bowl 50 host committee will go to Bay area non-profits, including youth programs, KQED's Beth Willon reports.
"What a great example that they're setting for the world really and also how much it’s going to help our local community by saying we’re putting philanthropy first," Patricia Gardner, executive director of Silicon Valley Council of Nonprofits, told Willon.
Ann Skeet, director of leadership ethics at Santa Clara University’s Markkula Center, said the ad should help boost the NFL’s image after some high profile incidences involving domestic violence.
"It’s been a rough year for professional football and I think it’s nice to see something positive and philanthrophic to balance that out," she said.