"Make it a Quickie." That's the slogan for the San Francisco water agency's new ad campaign promoting shorter showers, a response to the ongoing drought crisis. But a recent state survey suggests Californians aren't yet heeding Gov. Jerry Brown's call to conserve. State residents have reduced water use by just 5 percent, substantially less than the 20 percent Brown has requested. For Bay Area residents, the number is only 2 percent. Is voluntary conservation enough, especially if the drought continues into the next year?
Coping with California's Record Drought
Peter Gleick, president of the Pacific Institute, a nonpartisan research institute, and author of "Bottled and Sold"
Jeff Mount, senior fellow at the Public Policy Institute of California and emeritus professor of Earth and planetary sciences at UC Davis
John Woodling, executive director of The Regional Water Authority, which represents the interests of over 20 water providers in the greater Sacramento area