Decoding Our 'Brain Bugs'

at 10:00 AM
 (Matt Cardy/Getty)

Why do we fall for advertising even when we know it's false? Or remember a new acquaintance's profession more easily than his or her name? UCLA neuroscientist Dean Buonomano's new book "Brain Bugs" explains some of these mysteries.

He joins us to discuss how protein interactions and electrical activity in the brain determine how we think.

Guests:

Dean Buonomano, author, researcher at the UCLA Brain Research Institute and professor in the departments of neurobiology and psychology at UCLA

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