An End to 'Green-washing'?

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The Federal Trade Commission (FTC) is revamping 1998 guidelines regulating green marketing. As the market for green products expands, the number of certifications and claims of "green-ness" have too. How can well-intentioned consumers navigate this complicated world?


Urvashi Rangan, director of technical policy for the Consumers Union and project director of Consumer Reports for

Jacquie Ottman, author and consultant to the Fortune 500 and U.S. government on green marketing issues

Jim Kohm, director of the Federal Trade Commission Division of Enforcement

Martin Wolf, product director in research and development for Seventh Generation