KQED Radio
KQED Newssee more
Latest Newscasts:KQEDNPR
Player Sponsored By
upper waypoint

The 'Extremely Hardcore' Story of Elon Musk's Twitter Takeover

at
Save ArticleSave Article
Failed to save article

Please try again

Zoe Schiffer's new book is "Extremely Hardcore: Inside Elon Musk's Twitter." (Leigh Stenson)

When Elon Musk bought Twitter in 2022, he envisioned remaking the company into what he thought should be a “free speech platform.” What ensued was chaos, mass firings and a steep decline in advertising revenue for the already financially struggling company. In her new book “Extremely Hardcore,” Zoe Schiffer tracks Musk’s takeover of the platform, now known as X, and its effects on those who worked for him. We talk to her about the history and future of Elon Musk’s Twitter and hear about your recent experiences on the platform.

Guests:

Zoe Schiffer, managing editor, Platformer - author, "Extremely Hardcore: Inside Elon Musk’s Twitter"

Sponsored

lower waypoint
next waypoint
Tiffany Haddish Wants to ‘Curse You With Joy’Carvell Wallace Journeys Through Loss and Reunion in Memoir ‘Another Word for Love’In Transit: Amtrak's Future In CaliforniaCan Fashion Be Sustainable?Ali Velshi on the ‘Small Acts of Courage’ That Define His Family’s Inheritance and His JournalismThe Uncertain Future of Iconic, Battered, Highway 1What Makes a Burrito…a Burrito?Gary Shteyngart on a Lonely Week on the World’s Largest Cruise ShipIs Hollywood’s New ‘Magical, Colorblind Past’ a Good Thing?House GOP Targets Berkeley Schools in Antisemitism Hearing