Non-Alcoholic Wine and Spirits Making a Big Splash with Consumers

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a group of young adults toast drinks outdoors
 (Giuseppe Lombardo/iStock)

The demand for no and low-alcohol wine, beer and spirits skyrocketed during the pandemic, with brands seeing a 315% surge in sales over the last year alone, according to Nielsen data. It's no longer just a market for those abstaining from alcohol, either -- 78% of people buying these offerings also buy alcohol. Experts point to wellness trends, particularly among younger demographics, and those looking to moderate their drinking habits. And suppliers are keeping up, with numerous new brands emerging and big legacy brands like Budweiser and Heineken adding non-alcoholic drinks to their slates. We'll talk to wine and spirits writer Kate Dingwall about this booming market and where it's headed. Have you hopped on the non-alcoholic spirits train? Tell us what you're drinking and enjoying!


Kate Dingwall, food & drink contributor,; freelance writer on wine and spirits; sommelier