Columbia Law professor Tim Wu is best known for coining the term "net neutrality" and for his research on the Internet, media and communications. His latest book, "The Attention Merchants," looks at how advertisers have monetized public attention throughout history, from penny press newspapers to Facebook ads. We'll talk to Wu about the book, get his take on the proliferation of fake news and explore what technology policy might look like in the Trump administration.
Tim Wu On Advertising, Fake News and 'Attention Harvesting'
(Photo: Mikiko Miyashi)
Tim Wu, professor, Columbia University Law School; author, "The Attention Merchants"