Patagonia Founder Yvon Chouinard Finds Success as a 'Reluctant Businessman'

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 (Photo: Tim Davis)

Yvon Chouinard calls himself a "reluctant businessman" - a surfer and blacksmith who went on to found the successful outdoor clothing company Patagonia. "I hate the idea of managing people," he said. "I purposely try to hire people who are good at what they do, and then I just leave them alone." The lifetime outdoorsman, who is more often scaling mountains or fly fishing than spending time inside a board room, joins us to talk about climate change, his new food line and and why he encourages customers to patch up their Patagonia jackets instead of buying new ones.


Yvon Chouinard, founder and owner, Patagonia; author, "Let My People Go Surfing: The Education of a Reluctant Businessman" and "The Responsible Company"