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Get Recognized by PBS and KQED for Teaching Critical Media Skills

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Before doing the certification, I thought I knew how to teach analyzing media and evaluating sources. But this took such a deeper dive and caused me to teach in a different way. —Erin Ermis, Instructional Library Technology Specialist, Wisconsin

It’s been a minute since we’ve shared what’s happening with the PBS Media Literacy Educator Certification by KQED. While 2022 has been a tremendously challenging year for educators around the country, so many of you have prioritized combating misinformation and empowering your students by incorporating media literacy in your classrooms. And we’re noticing and recognizing your hard work! 

We recently certified our 100th educator: Erin Ermis, an Instructional Library Technology Specialist from Wisconsin. We have also awarded nearly 1,800 micro-credentials to 475 educators from around the country! Each micro-credential represents an educator teaching critical media literacy skills to their students, including analyzing media messages and creating their own media in a variety of formats. 

We’ve found that educators make the most progress when they work with their colleagues on media literacy instruction. We are so excited to see local cohorts being organized by PBS stations around the country, including PBS Wisconsin, PBS Rhode Island, PBS Idaho, PBS Montana, WSKG in New York, and SCETV in South Carolina. (Get connected to a local cohort by emailing avaba@kqed.org.)

The PBS Media Literacy Educator Certification by KQED has been recognized by a number of prestigious organizations. Most recently, the program was awarded the 2022 Media Literate Media Award by the National Association for Media Literacy Education (NAMLE.)

A photograph of the NAMLE Award plaque, taken outside under a blue sky

A screenshot of Rik Panganiban receiving the 2022 Media Literate Media award from NAMLE over Zoom.
Kristin Lehner of PBS and Rik Panganiban of KQED receiving the 2022 Media Literate Media award from NAMLE, July 2022 (Rik Panganiban)

But what kind of impact are we having in the classroom? We talked to our 100th certified educator Erin Ermis about her experience becoming certified.

A headshot of Erin Ermis
Erin Ermis

“I’ve taught Digital Citizenship for years. But doing the Code of Conduct micro-credential gave me a different lens. Instead of me just saying ‘this is what it means to be a digital citizen,’ we created a lesson where the kids designed the technology code of conduct themselves. It was a totally different way to teach digital citizenship that allowed students to have more ownership of it. By the end of the year, students were holding each other accountable. They would say ‘Wait, our code of conduct says this….’ I’d get goosebumps because they were just doing this.”



Ready to get started on your own media literacy journey? Go to kqed.org/certification.

Need to work on your media literacy skills? Check out our collection of free online courses at KQED Teach.

Want to connect us to your school, district or other educational organization? Email Director of Partnerships Almetria Vaba at avaba@kqed.org

About PBS Media Literacy Educator Certification by KQED

PBS Media Literacy Certification by KQED program icon

This free, competency-based certification program walks you through earning 8 micro-credentials that demonstrate and validate your media literacy skills. Open to educators of all grades and subjects and to those who coach other teachers. Not sure where to start? We offer free, online courses on KQED Teach that help you build the skills and knowledge needed to start earning micro-credentials and to become certified.

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