We hate to break it to you, Mr. Leprechaun, but someone really is after your Lucky Charms: General Mills.
Or more specifically, it's after the artificial colorings used to give the cereal its trademark rainbow-colored marshmallow shapes. General Mills on Monday announced it will remove artificial colors and flavors from all of its cereals.
The company's iconic Cheerios brand has been artificial-free for years now, as have other General Mills brands. But 40 percent of General Mills' cereals still contain artificial ingredients, including Trix, Reese's Puffs and yes, Lucky Charms. Under the new commitment, they'll be getting a makeover, too.
In a blog post on the company's website, Jim Murphy — the president of General Mills' cereal division — said, "We're simply listening to consumers and these ingredients are not what people are looking for in their cereal today."