Salvation Army Opens First Grocery Store Ever In Baltimore

DMG Foods, the Salvation Army's first supermarket, offers discount groceries to nutritional assistance beneficiaries and anyone else who walks through the door. (dmgfoods.org)

Nearly a quarter of the residents of Baltimore lack adequate access to healthy food. For many, the nearest grocery stores are mini-marts with limited produce. And, lower incomes impact the ability of people to afford healthier food, according to a study by Johns Hopkins that looked at the regions of the city where the need for more healthy food options is the greatest.

Salvation Army Opens First Grocery Store Ever In Baltimore

Salvation Army Opens First Grocery Store Ever In Baltimore

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While hunger and access to good food is not a new problem for the city, long-time time religious charity, the Salvation Army, is trying something new to tackle it. The Salvation Army recently opened its first non-profit grocery store in the country in East Baltimore.

Lawrence Pollard and his wife, Faith, are shopping at the Salvation Army grocery store for the first time. The store is called DMG Foods, which stands for the Salvation Army's motto, "Doing the Most Good."

Pollard looks around and seems impressed. "So far, so good. It's clean place," he says.

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The 7,000-square foot space looks like your average grocery store. The couple admires the stacks of fresh-looking asparagus, juicy Gala apples, and a variety of lettuce. Lawrence clutches a paper with the store's weekly deal.

"I see a couple of deals already," he says, "especially on the fruits and the salads."

Now, many grocery stores brag about having the lowest prices, but we checked. The milk, eggs, butter, and canned tuna at DMG are 50 cents to $3 cheaper than at the nearest chain grocery store.

In addition to offering the usual grocery store experience, DMG Foods also offers nutritional guidance, shopping education, workforce development training, and meal planning.

While the store caters to beneficiaries of the Supplemental Nutrition Assistance Program or SNAP, Major Gene Hogg, the Salvation Army's central Maryland commander, says anyone can shop here.

"Our business is not really selling food," he says. "What we're in the business of doing is helping and loving people. And the qualifications to shop here is to walk in the door."

The Salvation Army decided to go into the food business because, Hogg says, they found a niche where many chain grocery stores could not survive.

Hogg says they did research around what they could "do to sustain a community, rather than entering into it on an as-need-basis."

"This is where we live, this is where we minister," says Hogg. "Moving into that space, I think we can make a viable impact into the community."

The DMG store has some help making products available to its customers. Some of the non-perishable food is donated by the Maryland Food Bank, while produce is bought from a large distributor that sells it to DMG at a steep discount. Since the store opened a couple of weeks ago, Hogg says business so far is good.

He says the goal is to get to 300 customers in one day. To entice more customers each week, it offers free items for SNAP beneficiaries. This week, the store is giving away 10-pound bags of frozen chicken.

The grocery store is an experiment. Hogg says if it makes enough money beyond expenses, proceeds can go to Salvation Army's home for survivors of human trafficking. "So not only are you just shopping and meeting your needs for your household, but in the end you could be actually helping someone who could be rescued from human trafficking."

Over at the cash register, Lawrence and Faith Pollards are ready to check out. They leave the store clutching three full grocery bags. They've only spent about $17.

If the store is successful in attracting enough customers, Hogg says the Salvation Army may be able to expand to other parts of Baltimore. And if that works out, it hopes to open in more areas across the country.

The Salvation Army has high hopes that the Baltimore DMG store will succeed. Hogg says DMG is not just a motto, it's a promise.

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