The first thing we were told when we entered Esan Classic, the new Thai restaurant on the edge of the Tenderloin for a recent media preview was “this is the most expensive Thai restaurant project in San Francisco; it was two and a half years in the making.”
With an introduction like that, it’s hard not to have impossibly high expectations. Several courses in, one diner in our group declared that the Tom Yum Pla Kao, a hot and sour soup with black cod, was the best soup he had ever eaten in his life. Judging by that comment, our expectations were mostly met.
Esan Classic is the fourth restaurant opened by owner Tom Silargorn, who owns the three popular Lers Ros Thai restaurants, with the original one being right across the street.
“The Esan province of Thailand has the most rare food, and there are not a lot of people doing it, and even when people are, the authenticity is not up to par” explained Rene Colorado, the restaurant group’s general manager. “You’ll taste certain flowers and herbs here that are very expensive to import, but they’re doing it to have the most authentic flavors.”
Silargorn comes from the Esan province, (also spelled Isan or Isaan) which is in the northeast of Thailand. Given that it borders both Laos and Cambodia, there is significant overlap in both culture and food; for instance, while larb (a salad made from ground meat) is considered the national dish of Laos, it is also equally popular in Esan.
While Esan is also known as the poorest region of Thailand, as it does not see the same amount of tourism as the south, that is not apparent at the restaurant, which has a sleek, sunken dining room, high ceilings, and oversized images of women reminiscent of eighties artist Patrick Nagel on the walls. It has bit of a nightclub feel (though with sports on two tvs in the bar) and intends to stay open until 2 am on weekends, though as of now, there is wine and beer, but no liquor license.)
This media dinner was the first this reporter had ever been to where a host introduced each course with a microphone from a stage.
Although Goody Kay has lived here for years, he is somewhat of an influencer in Thailand, he told us privately, and was wearing sparkling silver shoes with spikes.
Guests were treated to eleven courses, handpicked by Silargorn and Chef Chanon Hutasingh as their favorite dishes, and most representative of Esan cuisine. (Hutasingh is the chef that will oversee the kitchen at Esan Classic). It probably goes without saying that there was no pad thai or peanut sauce in sight. It must have been a difficult choice, given the menu is oversized and runs 11 pages long and has over 120 dishes on offer.
For the more adventurous eater, frogs legs and pork intestines and chicken hearts and gizzards are all on the menu.
But we still experienced numerous flavors that were new to us; with the heat coming from both fresh and fried chilies, building up slowly throughout the meal. For instance, the above-mentioned tom yum soup had fresh chilies while the course that followed was a beef and chili powder soup.