Well into Lurker, a gripping melodrama about a sociopathic striver who burrows his way into the clique of a pop star, said striver is stopped on the street. An awe-struck stranger has recognized Matthew (Théodore Pellerin) from the celebrity’s Instagram posts, and wants some advice on how to follow in his footsteps. “You inspire me to be myself,” he gushes. But sandwiched between the awkward flattery is an embarrassing admission: He has no idea what Matthew “does,” exactly. In fact, he wonders — eagerly, as if ready to jot down study notes on the spot — “What do you, like … do?”
There it is — an illustrative, if not definitive, query for our current times. What does anyone these days do, really? As the hustle culture/gig economy/social media influencer ecosystem has swallowed entire industries and corners of life, enticing everyone from doctors to gym rats to teachers to develop public personas in pursuit of gaining “followers,” living has meaninglessly become “content.” Fame and celebrity are old concepts, but gaining attention for merely being banal used to be a lot rarer than it is now. In 2025, it’s a career path.



