If free ice cream sounds like a rewarding encore to finishing your taxes, look no further: Ben & Jerry’s is giving away free ice cream at its storefronts for eight hours, from noon–8 p.m., on Tuesday, April 16.
Visitors get one cone or cup each per visit and, notably, can come back as many times as they want on Tuesday for more. There is no catch — just walk up and leave with any flavor of your choice.
The company started Free Cone Day at its U.S. shops in 1993, and boasts that by 2015, it began giving away over 1 million cones in a single day.
Ben & Jerry’s has also given away free ice cream on special occasions to support police accountability, and to marijuana buyers to raise awareness about racial inequities in the criminal justice system. Earlier this year, Ben & Jerry’s workers in Vermont ratified their first union contract.
The annual free ice cream day went on hold during the pandemic, but returned in 2023.
