Flickr, the image- and video-hosting site that created an online community long before apps like Instagram and Snapchat, has been acquired by rival service SmugMug. The new owners informed users Monday that all of Flickr's user data will move to SmugMug's servers on May 25, but that Flickr will remain a "standalone community."
SmugMug announced the purchase last week, with CEO Don MacAskill telling USA Today that his company is focused on reviving the site after years of neglect.
"Flickr has survived through thick and thin and is core to the entire fabric of the internet,” MacAskill told USA Today.
Launched in 2004 by the Vancouver-based company Ludicorp and acquired by Yahoo the following year, Flickr was a pioneer in social media and photo-sharing. By 2013, it boasted an estimated 87 million Flickr users.
But recent years saw the site languish, as Yahoo struggled to stay afloat amidst declining revenues. Last year, Verizon bought Yahoo for $4.5 billion and placed it under its subsidiary Oath, which has been selling properties like Flickr and Polyvore, an e-commerce company bought by Yahoo while under the leadership of CEO Marissa Mayer.
Flickr sent an email announcing the move of its users' data Monday morning, and assuring that nothing will change for Flickr's users, which number at around 75 million currently.