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"disqusTitle": "Why Are Americans Drinking Less Cow's Milk? Its Appeal Has Curdled",
"title": "Why Are Americans Drinking Less Cow's Milk? Its Appeal Has Curdled",
"headTitle": "Bay Area Bites | KQED Food",
"content": "\u003cp>\u003ciframe src=\"https://www.npr.org/player/embed/528460207/528657299\" width=\"100%\" height=\"290\" frameborder=\"0\" scrolling=\"no\" title=\"NPR embedded audio player\">\u003c/iframe>\u003cbr>\nWhen's the last time you had a glass of cow's milk?\u003c/p>\n\u003cp>Americans are drinking a lot less milk than they used to. According to the \u003ca href=\"https://www.ams.usda.gov/sites/default/files/media/Estimated_Fluid_Products_Milk_Sales.pdf\">U. S. Department of Agriculture\u003c/a>, the average person drinks 18 gallons a year. Back in the 1970s it was more like 30 gallons a year. We once hoisted a glass with dinner, soaked our breakfast cereal or dipped into the occasional milkshake. This habitual milk drinking was no accident.\u003c/p>\n\u003cp>It started in the 1800s, when Americans moved from farms to cities. \"First, you had to have the rise of milk trains that would bring milk from the countryside. That milk was refrigerated with ice,\" says \u003ca href=\"http://www.pace.edu/dyson/sections/meet-the-faculty/faculty-profile?username=edupuis\">Melanie DuPuis\u003c/a>, a professor at Pace University and author of \u003cem>Nature's Perfect Food: How Milk Became America's Drink\u003c/em>.\u003c/p>\n\u003cp>Before that, she says, milk was not a reliable source of nutrition for city dwellers. Nor was it all that safe. In the 1850s there was a \u003ca href=\"http://query.nytimes.com/gst/abstract.html?res=9E0DE1DA163CEE34BC4F53DFBF66838C649FDE&legacy=true\">major scandal\u003c/a> in New York after thousands of babies died from drinking swill milk — the stuff that came from sickly cows, animals fed from the waste of city grain-alcohol distilleries.\u003c/p>\n\u003cp>This led to reformers calling for safe milk. At the same time, rural and upstate dairy farmers wanted customers. A political bargain was born. \"We are going to make this deal, where we're going to feed those children and enable them to get enough nutrition through this thing that the nutritionists were calling a protective food,\" says DuPuis. \"That will enable your farmers and your farm regions to have a vibrant economy.\"\u003c/p>\n\u003ch3>\u003cstrong>Milk get its healthy halo \u003c/strong>\u003c/h3>\n\u003cp>DuPuis says early-20th century nutritionists mounted studies to better understand the health benefits of milk. For instance, they'd feed dairy products or vegetable oil to rats or dogs, and then they'd measure the results.\u003c/p>\n\u003cfigure id=\"attachment_117453\" class=\"wp-caption alignright\" style=\"max-width: 595px\">\u003cimg src=\"https://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2017/05/milkasenergy-2_vert-09c2452ec7de3405a3091f93f0a7feacb56a5b7f.jpg\" alt=\"This 1940s poster from public health agencies promotes drinking cow's milk for "food" and "energy."\" width=\"595\" height=\"794\" class=\"size-full wp-image-117453\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2017/05/milkasenergy-2_vert-09c2452ec7de3405a3091f93f0a7feacb56a5b7f.jpg 595w, https://ww2.kqed.org/app/uploads/sites/24/2017/05/milkasenergy-2_vert-09c2452ec7de3405a3091f93f0a7feacb56a5b7f-160x214.jpg 160w, https://ww2.kqed.org/app/uploads/sites/24/2017/05/milkasenergy-2_vert-09c2452ec7de3405a3091f93f0a7feacb56a5b7f-240x320.jpg 240w, https://ww2.kqed.org/app/uploads/sites/24/2017/05/milkasenergy-2_vert-09c2452ec7de3405a3091f93f0a7feacb56a5b7f-375x500.jpg 375w, https://ww2.kqed.org/app/uploads/sites/24/2017/05/milkasenergy-2_vert-09c2452ec7de3405a3091f93f0a7feacb56a5b7f-520x694.jpg 520w\" sizes=\"(max-width: 595px) 100vw, 595px\">\u003cfigcaption class=\"wp-caption-text\">This 1940s poster from public health agencies promotes drinking cow's milk for \"food\" and \"energy.\" \u003ccite>(\u003ca href=\"https://www.loc.gov/resource/cph.3f05653/\">Library of Congress\u003c/a>)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\"These rats that had dairy products would be sleek and healthy-looking and larger, and the other animals would look scrawny and unhealthy,\" adds DuPuis. Groups that represented milk interests embraced the research and infused their advertisements with glowing claims about milk's health benefits.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>By the mid-20th century, Americans were told to drink two to three glasses of milk a day. And for generations, we did. Dairy companies like Borden boomed. Dairy industry marketing? That was the stuff of legend.\u003c/p>\n\u003cp>But by the time the famous '90s-era \"Got Milk\" advertising campaign hit the airwaves and pages of magazines, liquid milk sales were already on the decline.\u003c/p>\n\u003cp>Marion Nestle, a professor of nutrition, food studies and public health at New York University and author of \u003ca href=\"http://www.foodpolitics.com/\">Food Politics,\u003c/a> points to the 1970s as a time when new research raised questions about milk's effectiveness in preventing osteoporosis.\u003c/p>\n\u003cp>\"Milk is the perfect food – for calves,\" Nestle says. \"There is no question about that. But for humans, it may not be. And it may not be necessary, and there is plenty of evidence that it isn't necessary.\"\u003c/p>\n\u003cp>The key word there is necessary. Nestle says if you want to drink cow's milk, go ahead — it's still a healthy and nutritious option. The problem for the dairy industry is that it's no longer the only beverage option with a health halo. Juice makers offer calcium and Vitamin D-fortified drinks. Dairy-free diets are widespread. The lactose intolerant no longer believe they need milk to have a complete diet.\u003c/p>\n\u003cp>Meanwhile, the political debate over how dairy cows were raised also became a factor. The genetically modified growth hormone that was fed to cows to increase dairy production became a major consumer turnoff, says Nestle. \"That's why it's not being used that much anymore.\"\u003c/p>\n\u003cp>Nestle says the animal rights movement that led many people to become vegetarians or vegans also contributed to the long-term decline in cow's milk consumption.\u003c/p>\n\u003ch3>\u003cstrong>More choices for kids — and moms\u003c/strong>\u003c/h3>\n\u003cp>But the biggest hit to milk drinking in the U.S. may have come from teens and the youngest dairy consumers, kids ages 2 to 8.\u003c/p>\n\u003cp>That's what keeps Julia Kadison up at night. Kadison is the chief executive officer at \u003ca href=\"https://www.milkpep.org/user?destination=node/733\">MilkPep\u003c/a> – The Milk Processor Education Program. \"What's going on with that decline in the young kids really has a lot to do with their gatekeeper moms, \"she explains. Kadison says her group believes moms are still the key decision makers when it comes to what kids are drinking. With moms choosing alternative milks – soy, almond, coconut and the like — kids are embracing those options as well.\u003c/p>\n\u003cp>\"Now there's so much choice in the marketplace,\" Kadison says. \"You have all kinds of different waters and sports beverages and energy drinks, so there's just a lot of choice out there. It's a culture of choice.\"\u003c/p>\n\u003cp>Kadison points to the fact that sales for dairy in other forms are still doing well – a fact she attributes to simple innovations like changes in packaging.\u003c/p>\n\u003cp>\"When you go to the yogurt aisle, you will see, probably, depending on the store, half or 40 percent of that is dedicated to kid's products,\" Kadison explains. \"There are all kinds of flavors, there are all kinds of packages, and I am sorry to say but in the milk category that has not been the case. It's like carton or jug, basically. \"\u003c/p>\n\u003cp>What's more, plant-based milks have been steadily gaining ground. According \u003ca href=\"http://www.nielsen.com/us/en/insights/news/2016/americans-are-nuts-for-almond-milk.html\">to Nielsen's\u003c/a>, almond milk, for instance, has seen sales grow 250 percent over the past five years.\u003c/p>\n\u003cp>Milk drinking has always been in part about habit and marketing, and milk alternatives capitalize on both.\u003c/p>\n\u003cp>Even using the word \"milk\" has become a source of controversy. \"What would you call it? Almond slurry?\" asks Nestle. \"They are deliberately marketing them as a substitute for cow's milk, and it's very successful: More and more people are using those products.\" As a result, lawmakers from dairy states earlier this year called on the Food and Drug Administration to better enforce rules on \u003ca href=\"http://www.npr.org/sections/thesalt/2016/12/21/506319408/soy-almond-coconut-if-its-not-from-a-cow-can-you-legally-call-it-milk\">what is labeled \"milk.\"\u003c/a>\u003c/p>\n\u003cp>Despite the decades-long decline, the dairy industry thinks it can boost milk consumption. The industry still managed to ring up \u003ca href=\"http://adage.com/article/news/milk-dropped-national-milk-industry-tactics/291819/\">more than $14 billion\u003c/a> in North American sales in 2013. Alternative milks sell a fraction of that. There are also some positive trends for the industry — foodies embracing organic whole milk again; athletes taking to chocolate milk as a recovery drink.\u003c/p>\n\u003cp>But Marion Nestle still has her doubts. \"The dairy industry has a lot of public relations that it is going to need to do to convince the public that it is producing a product that is healthy, good for animals, good for people and good for the planet.\"\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>Copyright 2017 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>.\u003c/em>\u003c/p>\n\n",
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"excerpt": "In the 1900s, nutritionists and dairy producers helped convince Americans that cow's milk was nature's perfect food. But the science and tastes have changed, and we're guzzling much less than before.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ciframe src=\"https://www.npr.org/player/embed/528460207/528657299\" width=\"100%\" height=\"290\" frameborder=\"0\" scrolling=\"no\" title=\"NPR embedded audio player\">\u003c/iframe>\u003cbr>\nWhen's the last time you had a glass of cow's milk?\u003c/p>\n\u003cp>Americans are drinking a lot less milk than they used to. According to the \u003ca href=\"https://www.ams.usda.gov/sites/default/files/media/Estimated_Fluid_Products_Milk_Sales.pdf\">U. S. Department of Agriculture\u003c/a>, the average person drinks 18 gallons a year. Back in the 1970s it was more like 30 gallons a year. We once hoisted a glass with dinner, soaked our breakfast cereal or dipped into the occasional milkshake. This habitual milk drinking was no accident.\u003c/p>\n\u003cp>It started in the 1800s, when Americans moved from farms to cities. \"First, you had to have the rise of milk trains that would bring milk from the countryside. That milk was refrigerated with ice,\" says \u003ca href=\"http://www.pace.edu/dyson/sections/meet-the-faculty/faculty-profile?username=edupuis\">Melanie DuPuis\u003c/a>, a professor at Pace University and author of \u003cem>Nature's Perfect Food: How Milk Became America's Drink\u003c/em>.\u003c/p>\n\u003cp>Before that, she says, milk was not a reliable source of nutrition for city dwellers. Nor was it all that safe. In the 1850s there was a \u003ca href=\"http://query.nytimes.com/gst/abstract.html?res=9E0DE1DA163CEE34BC4F53DFBF66838C649FDE&legacy=true\">major scandal\u003c/a> in New York after thousands of babies died from drinking swill milk — the stuff that came from sickly cows, animals fed from the waste of city grain-alcohol distilleries.\u003c/p>\n\u003cp>This led to reformers calling for safe milk. At the same time, rural and upstate dairy farmers wanted customers. A political bargain was born. \"We are going to make this deal, where we're going to feed those children and enable them to get enough nutrition through this thing that the nutritionists were calling a protective food,\" says DuPuis. \"That will enable your farmers and your farm regions to have a vibrant economy.\"\u003c/p>\n\u003ch3>\u003cstrong>Milk get its healthy halo \u003c/strong>\u003c/h3>\n\u003cp>DuPuis says early-20th century nutritionists mounted studies to better understand the health benefits of milk. For instance, they'd feed dairy products or vegetable oil to rats or dogs, and then they'd measure the results.\u003c/p>\n\u003cfigure id=\"attachment_117453\" class=\"wp-caption alignright\" style=\"max-width: 595px\">\u003cimg src=\"https://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2017/05/milkasenergy-2_vert-09c2452ec7de3405a3091f93f0a7feacb56a5b7f.jpg\" alt=\"This 1940s poster from public health agencies promotes drinking cow's milk for "food" and "energy."\" width=\"595\" height=\"794\" class=\"size-full wp-image-117453\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2017/05/milkasenergy-2_vert-09c2452ec7de3405a3091f93f0a7feacb56a5b7f.jpg 595w, https://ww2.kqed.org/app/uploads/sites/24/2017/05/milkasenergy-2_vert-09c2452ec7de3405a3091f93f0a7feacb56a5b7f-160x214.jpg 160w, https://ww2.kqed.org/app/uploads/sites/24/2017/05/milkasenergy-2_vert-09c2452ec7de3405a3091f93f0a7feacb56a5b7f-240x320.jpg 240w, https://ww2.kqed.org/app/uploads/sites/24/2017/05/milkasenergy-2_vert-09c2452ec7de3405a3091f93f0a7feacb56a5b7f-375x500.jpg 375w, https://ww2.kqed.org/app/uploads/sites/24/2017/05/milkasenergy-2_vert-09c2452ec7de3405a3091f93f0a7feacb56a5b7f-520x694.jpg 520w\" sizes=\"(max-width: 595px) 100vw, 595px\">\u003cfigcaption class=\"wp-caption-text\">This 1940s poster from public health agencies promotes drinking cow's milk for \"food\" and \"energy.\" \u003ccite>(\u003ca href=\"https://www.loc.gov/resource/cph.3f05653/\">Library of Congress\u003c/a>)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\"These rats that had dairy products would be sleek and healthy-looking and larger, and the other animals would look scrawny and unhealthy,\" adds DuPuis. Groups that represented milk interests embraced the research and infused their advertisements with glowing claims about milk's health benefits.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>By the mid-20th century, Americans were told to drink two to three glasses of milk a day. And for generations, we did. Dairy companies like Borden boomed. Dairy industry marketing? That was the stuff of legend.\u003c/p>\n\u003cp>But by the time the famous '90s-era \"Got Milk\" advertising campaign hit the airwaves and pages of magazines, liquid milk sales were already on the decline.\u003c/p>\n\u003cp>Marion Nestle, a professor of nutrition, food studies and public health at New York University and author of \u003ca href=\"http://www.foodpolitics.com/\">Food Politics,\u003c/a> points to the 1970s as a time when new research raised questions about milk's effectiveness in preventing osteoporosis.\u003c/p>\n\u003cp>\"Milk is the perfect food – for calves,\" Nestle says. \"There is no question about that. But for humans, it may not be. And it may not be necessary, and there is plenty of evidence that it isn't necessary.\"\u003c/p>\n\u003cp>The key word there is necessary. Nestle says if you want to drink cow's milk, go ahead — it's still a healthy and nutritious option. The problem for the dairy industry is that it's no longer the only beverage option with a health halo. Juice makers offer calcium and Vitamin D-fortified drinks. Dairy-free diets are widespread. The lactose intolerant no longer believe they need milk to have a complete diet.\u003c/p>\n\u003cp>Meanwhile, the political debate over how dairy cows were raised also became a factor. The genetically modified growth hormone that was fed to cows to increase dairy production became a major consumer turnoff, says Nestle. \"That's why it's not being used that much anymore.\"\u003c/p>\n\u003cp>Nestle says the animal rights movement that led many people to become vegetarians or vegans also contributed to the long-term decline in cow's milk consumption.\u003c/p>\n\u003ch3>\u003cstrong>More choices for kids — and moms\u003c/strong>\u003c/h3>\n\u003cp>But the biggest hit to milk drinking in the U.S. may have come from teens and the youngest dairy consumers, kids ages 2 to 8.\u003c/p>\n\u003cp>That's what keeps Julia Kadison up at night. Kadison is the chief executive officer at \u003ca href=\"https://www.milkpep.org/user?destination=node/733\">MilkPep\u003c/a> – The Milk Processor Education Program. \"What's going on with that decline in the young kids really has a lot to do with their gatekeeper moms, \"she explains. Kadison says her group believes moms are still the key decision makers when it comes to what kids are drinking. With moms choosing alternative milks – soy, almond, coconut and the like — kids are embracing those options as well.\u003c/p>\n\u003cp>\"Now there's so much choice in the marketplace,\" Kadison says. \"You have all kinds of different waters and sports beverages and energy drinks, so there's just a lot of choice out there. It's a culture of choice.\"\u003c/p>\n\u003cp>Kadison points to the fact that sales for dairy in other forms are still doing well – a fact she attributes to simple innovations like changes in packaging.\u003c/p>\n\u003cp>\"When you go to the yogurt aisle, you will see, probably, depending on the store, half or 40 percent of that is dedicated to kid's products,\" Kadison explains. \"There are all kinds of flavors, there are all kinds of packages, and I am sorry to say but in the milk category that has not been the case. It's like carton or jug, basically. \"\u003c/p>\n\u003cp>What's more, plant-based milks have been steadily gaining ground. According \u003ca href=\"http://www.nielsen.com/us/en/insights/news/2016/americans-are-nuts-for-almond-milk.html\">to Nielsen's\u003c/a>, almond milk, for instance, has seen sales grow 250 percent over the past five years.\u003c/p>\n\u003cp>Milk drinking has always been in part about habit and marketing, and milk alternatives capitalize on both.\u003c/p>\n\u003cp>Even using the word \"milk\" has become a source of controversy. \"What would you call it? Almond slurry?\" asks Nestle. \"They are deliberately marketing them as a substitute for cow's milk, and it's very successful: More and more people are using those products.\" As a result, lawmakers from dairy states earlier this year called on the Food and Drug Administration to better enforce rules on \u003ca href=\"http://www.npr.org/sections/thesalt/2016/12/21/506319408/soy-almond-coconut-if-its-not-from-a-cow-can-you-legally-call-it-milk\">what is labeled \"milk.\"\u003c/a>\u003c/p>\n\u003cp>Despite the decades-long decline, the dairy industry thinks it can boost milk consumption. The industry still managed to ring up \u003ca href=\"http://adage.com/article/news/milk-dropped-national-milk-industry-tactics/291819/\">more than $14 billion\u003c/a> in North American sales in 2013. Alternative milks sell a fraction of that. There are also some positive trends for the industry — foodies embracing organic whole milk again; athletes taking to chocolate milk as a recovery drink.\u003c/p>\n\u003cp>But Marion Nestle still has her doubts. \"The dairy industry has a lot of public relations that it is going to need to do to convince the public that it is producing a product that is healthy, good for animals, good for people and good for the planet.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"info": "\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />",
"airtime": "SUN 9pm-10pm",
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"meta": {
"site": "radio",
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},
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"rss": "https://feeds.npr.org/510312/podcast.xml"
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},
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"id": "commonwealth-club",
"title": "Commonwealth Club of California Podcast",
"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
"airtime": "THU 10pm, FRI 1am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.commonwealthclub.org/podcasts",
"meta": {
"site": "news",
"source": "Commonwealth Club of California"
},
"link": "/radio/program/commonwealth-club",
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"google": "https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw",
"tuneIn": "https://tunein.com/radio/Commonwealth-Club-of-California-p1060/"
}
},
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"id": "forum",
"title": "Forum",
"tagline": "The conversation starts here",
"info": "KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.",
"airtime": "MON-FRI 9am-11am, 10pm-11pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED Forum with Mina Kim and Alexis Madrigal",
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"source": "kqed",
"order": 9
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5NTU3MzgxNjMz",
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},
"freakonomics-radio": {
"id": "freakonomics-radio",
"title": "Freakonomics Radio",
"info": "Freakonomics Radio is a one-hour award-winning podcast and public-radio project hosted by Stephen Dubner, with co-author Steve Levitt as a regular guest. It is produced in partnership with WNYC.",
"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/freakonomicsRadio.png",
"officialWebsiteLink": "http://freakonomics.com/",
"airtime": "SUN 1am-2am, SAT 3pm-4pm",
"meta": {
"site": "radio",
"source": "WNYC"
},
"link": "/radio/program/freakonomics-radio",
"subscribe": {
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"apple": "https://itunes.apple.com/us/podcast/freakonomics-radio/id354668519",
"tuneIn": "https://tunein.com/podcasts/WNYC-Podcasts/Freakonomics-Radio-p272293/",
"rss": "https://feeds.feedburner.com/freakonomicsradio"
}
},
"fresh-air": {
"id": "fresh-air",
"title": "Fresh Air",
"info": "Hosted by Terry Gross, \u003cem>Fresh Air from WHYY\u003c/em> is the Peabody Award-winning weekday magazine of contemporary arts and issues. One of public radio's most popular programs, Fresh Air features intimate conversations with today's biggest luminaries.",
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"link": "/radio/program/fresh-air",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=214089682&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/381444908/podcast.xml"
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"id": "here-and-now",
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"info": "A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. Hosted by Robin Young, Jeremy Hobson and Tonya Mosley.",
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"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Here-And-Now-Podcast-Tile-360x360-1.jpg",
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"rss": "https://feeds.npr.org/510051/podcast.xml"
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},
"hidden-brain": {
"id": "hidden-brain",
"title": "Hidden Brain",
"info": "Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.",
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"airtime": "SUN 7pm-8pm",
"meta": {
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"source": "NPR"
},
"link": "/radio/program/hidden-brain",
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"rss": "https://feeds.npr.org/510308/podcast.xml"
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},
"how-i-built-this": {
"id": "how-i-built-this",
"title": "How I Built This with Guy Raz",
"info": "Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.",
"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/howIBuiltThis.png",
"officialWebsiteLink": "https://www.npr.org/podcasts/510313/how-i-built-this",
"airtime": "SUN 7:30pm-8pm",
"meta": {
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"source": "npr"
},
"link": "/radio/program/how-i-built-this",
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"npr": "https://rpb3r.app.goo.gl/3zxy",
"apple": "https://itunes.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?mt=2",
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"rss": "https://feeds.npr.org/510313/podcast.xml"
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},
"hyphenacion": {
"id": "hyphenacion",
"title": "Hyphenación",
"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/03/Hyphenacion_FinalAssets_PodcastTile.png",
"imageAlt": "KQED Hyphenación",
"officialWebsiteLink": "/podcasts/hyphenacion",
"meta": {
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"order": 15
},
"link": "/podcasts/hyphenacion",
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"spotify": "https://open.spotify.com/show/2p3Fifq96nw9BPcmFdIq0o?si=39209f7b25774f38",
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"amazon": "https://music.amazon.com/podcasts/6c3dd23c-93fb-4aab-97ba-1725fa6315f1/hyphenaci%C3%B3n",
"rss": "https://feeds.megaphone.fm/KQINC2275451163"
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},
"jerrybrown": {
"id": "jerrybrown",
"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-Political-Mind-of-Jerry-Brown-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED The Political Mind of Jerry Brown",
"officialWebsiteLink": "/podcasts/jerrybrown",
"meta": {
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"source": "kqed",
"order": 18
},
"link": "/podcasts/jerrybrown",
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"apple": "https://itunes.apple.com/us/podcast/id1492194549",
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}
},
"latino-usa": {
"id": "latino-usa",
"title": "Latino USA",
"airtime": "MON 1am-2am, SUN 6pm-7pm",
"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
"officialWebsiteLink": "http://latinousa.org/",
"meta": {
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},
"link": "/radio/program/latino-usa",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/510016/podcast.xml"
}
},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
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"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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"rss": "https://feeds.publicradio.org/public_feeds/marketplace-pm/rss/rss"
}
},
"masters-of-scale": {
"id": "masters-of-scale",
"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Masters-of-Scale-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://mastersofscale.com/",
"meta": {
"site": "radio",
"source": "WaitWhat"
},
"link": "/radio/program/masters-of-scale",
"subscribe": {
"apple": "http://mastersofscale.app.link/",
"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
"meta": {
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"source": "kqed",
"order": 12
},
"link": "/podcasts/mindshift",
"subscribe": {
"apple": "https://podcasts.apple.com/us/podcast/mindshift-podcast/id1078765985",
"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
"npr": "https://www.npr.org/podcasts/464615685/mind-shift-podcast",
"stitcher": "https://www.stitcher.com/podcast/kqed/stories-teachers-share",
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}
},
"morning-edition": {
"id": "morning-edition",
"title": "Morning Edition",
"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
"airtime": "MON-FRI 3am-9am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Morning-Edition-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.npr.org/programs/morning-edition/",
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"link": "/radio/program/morning-edition"
},
"onourwatch": {
"id": "onourwatch",
"title": "On Our Watch",
"tagline": "Deeply-reported investigative journalism",
"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/On-Our-Watch-Podcast-Tile-703x703-1.jpg",
"imageAlt": "On Our Watch from NPR and KQED",
"officialWebsiteLink": "/podcasts/onourwatch",
"meta": {
"site": "news",
"source": "kqed",
"order": 11
},
"link": "/podcasts/onourwatch",
"subscribe": {
"apple": "https://podcasts.apple.com/podcast/id1567098962",
"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzUxMDM2MC9wb2RjYXN0LnhtbD9zYz1nb29nbGVwb2RjYXN0cw",
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"spotify": "https://open.spotify.com/show/0OLWoyizopu6tY1XiuX70x",
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"stitcher": "https://www.stitcher.com/show/on-our-watch",
"rss": "https://feeds.npr.org/510360/podcast.xml"
}
},
"on-the-media": {
"id": "on-the-media",
"title": "On The Media",
"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
"airtime": "SUN 2pm-3pm, MON 12am-1am",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/onTheMedia.png",
"officialWebsiteLink": "https://www.wnycstudios.org/shows/otm",
"meta": {
"site": "news",
"source": "wnyc"
},
"link": "/radio/program/on-the-media",
"subscribe": {
"apple": "https://itunes.apple.com/us/podcast/on-the-media/id73330715?mt=2",
"tuneIn": "https://tunein.com/radio/On-the-Media-p69/",
"rss": "http://feeds.wnyc.org/onthemedia"
}
},
"pbs-newshour": {
"id": "pbs-newshour",
"title": "PBS NewsHour",
"info": "Analysis, background reports and updates from the PBS NewsHour putting today's news in context.",
"airtime": "MON-FRI 3pm-4pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/PBS-News-Hour-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.pbs.org/newshour/",
"meta": {
"site": "news",
"source": "pbs"
},
"link": "/radio/program/pbs-newshour",
"subscribe": {
"apple": "https://itunes.apple.com/us/podcast/pbs-newshour-full-show/id394432287?mt=2",
"tuneIn": "https://tunein.com/radio/PBS-NewsHour---Full-Show-p425698/",
"rss": "https://www.pbs.org/newshour/feeds/rss/podcasts/show"
}
},
"perspectives": {
"id": "perspectives",
"title": "Perspectives",
"tagline": "KQED's series of daily listener commentaries since 1991",
"info": "KQED's series of daily listener commentaries since 1991.",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/01/Perspectives_Tile_Final.jpg",
"officialWebsiteLink": "/perspectives/",
"meta": {
"site": "radio",
"source": "kqed",
"order": 14
},
"link": "/perspectives",
"subscribe": {
"apple": "https://podcasts.apple.com/us/podcast/id73801135",
"npr": "https://www.npr.org/podcasts/432309616/perspectives",
"rss": "https://ww2.kqed.org/perspectives/category/perspectives/feed/",
"google": "https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvcGVyc3BlY3RpdmVzL2NhdGVnb3J5L3BlcnNwZWN0aXZlcy9mZWVkLw"
}
},
"planet-money": {
"id": "planet-money",
"title": "Planet Money",
"info": "The economy explained. Imagine you could call up a friend and say, Meet me at the bar and tell me what's going on with the economy. Now imagine that's actually a fun evening.",
"airtime": "SUN 3pm-4pm",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/planetmoney.jpg",
"officialWebsiteLink": "https://www.npr.org/sections/money/",
"meta": {
"site": "news",
"source": "npr"
},
"link": "/radio/program/planet-money",
"subscribe": {
"npr": "https://rpb3r.app.goo.gl/M4f5",
"apple": "https://itunes.apple.com/us/podcast/planet-money/id290783428?mt=2",
"tuneIn": "https://tunein.com/podcasts/Business--Economics-Podcasts/Planet-Money-p164680/",
"rss": "https://feeds.npr.org/510289/podcast.xml"
}
},
"politicalbreakdown": {
"id": "politicalbreakdown",
"title": "Political Breakdown",
"tagline": "Politics from a personal perspective",
"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
"airtime": "THU 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Political-Breakdown-2024-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED Political Breakdown",
"officialWebsiteLink": "/podcasts/politicalbreakdown",
"meta": {
"site": "radio",
"source": "kqed",
"order": 5
},
"link": "/podcasts/politicalbreakdown",
"subscribe": {
"apple": "https://podcasts.apple.com/us/podcast/political-breakdown/id1327641087",
"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5Nzk2MzI2MTEx",
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