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"disqusTitle": "Eye of the Sluricane: A Dispatch from an E-40 Bottle Signing",
"title": "Eye of the Sluricane: A Dispatch from an E-40 Bottle Signing",
"headTitle": "KQED Pop | KQED Arts",
"content": "\u003cp>Earl Stevens, better known as E-40, the Vallejo-born rap ambassador, really needs no introduction. His inimitable flow set him apart from his contemporaries in the ‘90s; in the mid-aughts, he heralded the hyphy movement’s arrival on the Billboard Hot 100, the Bay’s all-too-short moment in the mainstream sun.\u003c/p>\n\u003cp>The hip-hop icon's entrepreneurial endeavors are perhaps less well-known: a line of energy drinks called 40 Water, a brief dalliance with a diamond-encrusted toothpick manufacturer, and ownership of local Wingstop and Fatburger franchises (Vallejo, Benicia, Pleasant Hill).\u003c/p>\n\u003cp>His promotional prowess is at its best, though, when he's simply marketing E-40, the personality -- and a thoroughly Bay Area one at that. Take the \u003ca href=\"https://www.youtube.com/watch?v=bfYvtz3NbKE\" target=\"_blank\">Golden State Warriors-specific remix of “Choices (Yup),”\u003c/a> the call-and-response single that became synonymous with the team’s joyful ascent to the NBA Championship title a few weeks ago. You know the one: Draymond Green referenced it in his delightfully tipsy interview during the championship parade. The original, uncensored version of the song is decidedly NSFW; somehow it’s also become a network television-friendly rally cry for the ages. This is, ironically, a sign of Stevens’ top-shelf success: He's so beloved, he doesn’t have to choose.\u003c/p>\n\u003cp>Regardless -- as the song goes -- everybody got choices. And today you have chosen to wait in line for two hours at a BevMo! in Walnut Creek to get your hands on a signed bottle of E-40’s latest venture. It's called \u003ca href=\"http://www.bevmo.com/Shop/ProductDetail.aspx/Spirits/Prepared-Cocktails/E-40/SLURICANE-BY-E-40-36PF/44794\" target=\"_blank\">Sluricane\u003c/a>, and it looks like this:\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/sluricane1.jpg\">\u003cimg class=\"aligncenter wp-image-10829483\" src=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/sluricane1-400x267.jpg\" alt=\"sluricane1\" width=\"506\" height=\"337\">\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Released last November, the pre-bottled rum cocktail is a play on the classic New Orleans \"Hurricane,\" which is also the title of an \u003ca href=\"https://www.youtube.com/watch?v=ICvPTWLxLW4\" target=\"_blank\">E-40 and the Click track from 1995\u003c/a>. The beverage clocks in at 18 percent ABV, which makes the lyric “Sluricane, strong enough to start an engine, mayne” very appropriate. Its other main feature is that it is red. Bright, unnatural red. Photos don't really capture it. Think Robitussin, Red 40, and nuclear waste. We'll get to the taste in a minute.\u003c/p>\n\u003cdiv id=\"fb-root\">\u003c/div>\n\u003cp>\u003cscript>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = 'https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.11'; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));\u003c/script>\u003c/p>\n\u003cdiv class=\"fb-post\" data-href=\"https://www.facebook.com/e40/photos/a.10151718377127050.1073741825.25529837049/10152948222447050/?type=1&permPage=1\" data-width=\"640\">\n\u003cblockquote cite=\"https://www.facebook.com/e40/posts/10152948222447050:0\" class=\"fb-xfbml-parse-ignore\">\n\u003cp>I am headed to Walnut Creek for today's bottle signage!!! 2940 N. Main St., Walnut Creek, CA 94596 July 9th ( 10am - 2pm ) E40Sluricane\u003c/p>\n\u003cp>Posted by \u003ca href=\"https://www.facebook.com/e40/\">E-40\u003c/a> on \u003ca href=\"https://www.facebook.com/e40/posts/10152948222447050:0\">Thursday, July 9, 2015\u003c/a>\u003c/p>\u003c/blockquote>\n\u003c/div>\n\u003cp>\u003cstrong>10:30am:\u003c/strong> Outside BevMo!, in a business park next to an IHOP and a Walgreens, Sluricane enthusiasts have formed a quickly-growing line. The group skews toward guys in their early 20s, though the few groups of girls are louder. There are a couple families, lots of Warriors jerseys, and some people clutching E-40 records. The pros have brought their own pens -- metallic gold Sharpies.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/IMG_7214.jpg\">\u003cimg class=\" size-thumbnail wp-image-10829388 alignleft\" src=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/IMG_7214-400x400.jpg\" alt=\"IMG_7214\" width=\"400\" height=\"400\">\u003c/a>\u003c/p>\n\u003cp>Security guards mutter into walkie-talkies. Every five minutes a regular customer who just wants to buy some wine approaches, confused. Eventually a BevMo! employee is tasked with identifying these customers and escorting them safely inside, past the tomfoolery of the Sluricane line. Sometimes this employee misses:\u003c/p>\n\u003cp>\u003cstrong>Employee:\u003c/strong> “Excuse me, sir, the store is open, you can come right this way if you’re not…”\u003cbr>\n\u003cstrong>Unassuming-looking elderly man in khaki shorts:\u003c/strong> “No, no, I’m here for the Sluricane.”\u003cbr>\n\u003cstrong>Everyone else:\u003c/strong> *CHEERS LOUDLY*\u003c/p>\n\u003cp>\u003cb>10:58am: \u003c/b>Nearly a half-hour has passed and you have moved roughly two feet. Time to poll the neighbors. The girls in front of you with impeccable manicures drove down from Vacaville this morning after seeing a post on Facebook. They have not yet tried Sluricane. The guy behind you introduces himself as an MC in the rap trio Fort Knocks, up here from L.A. for a couple of shows. He gives you a CD. He doesn’t call women bitches in his raps, he wants you to know. Also, he and E-40 go back. And despite his past, he says, E-40’s a family man.\u003c/p>\n\u003cp>Okay, but what about Sluricane? He hasn't tried it either. “I drink more, like, gin and tonics.”\u003c/p>\n\u003cp>\u003cb>\u003ca href=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2015/07/IMG_7217-e1436507885128-400x533.jpg\">\u003cimg class=\"alignright wp-image-17086 size-full\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2015/07/IMG_7217-e1436507885128-400x533.jpg\" alt=\"IMG_7217-e1436507885128-400x533\" width=\"400\" height=\"533\">\u003c/a>11:30am: \u003c/b>Finally indoors, in a line that snakes around the room. Everyone has been tempted by the drinking accessories at BevMo! before, but have you ever had the luxury of staring at them for hours on end? There is an entire line of wine glasses, cocktail trinkets and “party buckets” all designed to look like red Solo cups, when in fact they are sturdy, dishwasher-safe and reusable. The company is called \u003ca href=\"http://www.amazon.com/Red-Cup-Living/b/ref=bl_dp_s_web_6241096011?ie=UTF8&node=6241096011&field-lbr_brands_browse-bin=Red+Cup+Living\" target=\"_blank\">Red Cup Living\u003c/a>, and its motto is “It’s not just a cup. It’s a lifestyle.” Consider that for a while.\u003c/p>\n\u003cp>\u003cb>11:16am: \u003c/b>A store manager surveys the scene. They’ve been planning this for about a week, he says, including hiring security and having people from corporate come in to help. Is this a bigger crowd than he was expecting? Do they do this kind of thing often?\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/FullSizeRender-6.jpg\">\u003cimg class=\" size-thumbnail wp-image-10829397 alignleft\" src=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/FullSizeRender-6-400x300.jpg\" alt=\"FullSizeRender (6)\" width=\"400\" height=\"300\">\u003c/a>\u003c/p>\n\u003cp>“Not that often,” he says. “About five years ago, Dan Aykroyd did a vodka signing, and that was…” his eyes widen. It was bigger than this, you gather. He doesn’t want to insult anybody.\u003c/p>\n\u003cp>\u003cb>11:42am: \u003c/b>Stand in front of a greeting card display for so long that you remember you actually need to buy a birthday card for your mother. Pick out the dumbest one. The first customers have begun to return from their E-40 experience, traipsing past the line toward the checkout aisle gripping bottles of blindingly red Sluricane, grinning, dazzled, like they just got off a rollercoaster.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/FullSizeRender-5.jpg\">\u003cimg class=\" size-thumbnail wp-image-10829394 alignright\" src=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/FullSizeRender-5-400x300.jpg\" alt=\"FullSizeRender (5)\" width=\"400\" height=\"300\">\u003c/a>\u003c/p>\n\u003cp>\u003cb>11:59am:\u003c/b> In a store full of \u003ci>beverage experts\u003c/i>, you have yet to hear anyone actually discuss the merits of Sluricane. Ask one employee if he has tried it. Would he recommend it? What would he pair it with? He has not tried it. He hands you off to another employee, his best bet for having tried it. He is wrong.\u003c/p>\n\u003cp>“It’s a rum cocktail, yeah? Sweet?” says Employee #2 , making a face. He says he came in at 5am today to barricade the line area “like Disneyland.” Look closer. Said barricade is made of Sluricane.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/IMG_2709.jpg\">\u003cimg class=\" size-thumbnail wp-image-10829396 alignleft\" src=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/IMG_2709-400x300.jpg\" alt=\"IMG_2709\" width=\"400\" height=\"300\">\u003c/a>\u003c/p>\n\u003cp>\u003cb>12:15pm:\u003c/b> It can’t be an accident that one of the displays they have the line pass is a wall of \u003ca href=\"http://earlstevensselections.com/\" target=\"_blank\">Earl Stevens Selections\u003c/a>, a.k.a. E-40’s wines, currently available in three varietals (Moscato, Mangoscato, and “Function” Red Blend), all of which surprised the wine industry last year by selling \u003ca href=\"http://www.sacbee.com/food-drink/article2605430.html\">exceedingly well.\u003c/a> He will not be signing these today.\u003c/p>\n\u003cp>Sluricane, for its part, has racked up some dynamic reviews in its eight months on the market. From the \u003ca href=\"http://www.bevmo.com/Shop/ProductDetail.aspx/Spirits/Prepared-Cocktails/E-40/SLURICANE-BY-E-40-36PF/44794\" target=\"_blank\">BevMo! website\u003c/a>:\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/Screen-Shot-2015-07-09-at-10.41.32-PM.png\">\u003cimg class=\" wp-image-10829384 aligncenter\" src=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/Screen-Shot-2015-07-09-at-10.41.32-PM.png\" alt=\"\" width=\"573\" height=\"139\">\u003c/a>\u003c/p>\n\u003cp>\u003cb>12:28pm: \u003c/b>With only one couple in front of you in line, the employee closest to the holy grail announces that you will have 30 seconds with Stevens. That is plenty of time, of course, and yet you still panic.\u003c/p>\n\u003cp>Because here is the thing: You have tried Sluricane. You have willingly consumed Sluricane on three separate occasions since its release last year, given it three separate chances. Each time it has failed. Sluricane tastes like suffocatingly over-scented Banana Boat sunscreen, Jolly Ranchers, lipgloss and battery acid. It tastes like something a witch would give children in a fairytale to mask the taste of poison. If Strawberry Shortcake were an alcoholic, she would wake up in a pool of Sluricane. You love E-40, but you cannot tell E-40 you love Sluricane, because Sluricane is f--ing terrible.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/IMG_7222.jpg\">\u003cimg class=\" size-thumbnail wp-image-10829395 aligncenter\" src=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/IMG_7222-400x300.jpg\" alt=\"IMG_7222\" width=\"400\" height=\"300\">\u003c/a>\u003c/p>\n\u003cp>\u003cb>12:35pm. \u003c/b>It’s over in an instant. He is warm, deep-voiced and friendly, and happily signs your mother’s birthday card in addition to two bottles, adding that you’re a good daughter. “I try,” you say. “Hey, and also -- I know you like to eat. What would you pair Sluricane with, food-wise?”\u003c/p>\n\u003cp>He laughs. “Well, it’s a cocktail, not a wine, so -- I think it goes with everything,\" he says. He thinks. “Pasta?”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Float toward the checkout lanes. Pasta. Sluricane is getting another go-around. This time, with pasta.\u003c/p>\n\n",
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"excerpt": "Our fearless correspondent embeds herself in the crowd at a BevMo! to meet the Bay Area rap ambassador and get a taste of his very questionable drink.",
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"description": "Our fearless correspondent embeds herself in the crowd at a BevMo! to meet the Bay Area rap ambassador and get a taste of his very questionable drink.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Earl Stevens, better known as E-40, the Vallejo-born rap ambassador, really needs no introduction. His inimitable flow set him apart from his contemporaries in the ‘90s; in the mid-aughts, he heralded the hyphy movement’s arrival on the Billboard Hot 100, the Bay’s all-too-short moment in the mainstream sun.\u003c/p>\n\u003cp>The hip-hop icon's entrepreneurial endeavors are perhaps less well-known: a line of energy drinks called 40 Water, a brief dalliance with a diamond-encrusted toothpick manufacturer, and ownership of local Wingstop and Fatburger franchises (Vallejo, Benicia, Pleasant Hill).\u003c/p>\n\u003cp>His promotional prowess is at its best, though, when he's simply marketing E-40, the personality -- and a thoroughly Bay Area one at that. Take the \u003ca href=\"https://www.youtube.com/watch?v=bfYvtz3NbKE\" target=\"_blank\">Golden State Warriors-specific remix of “Choices (Yup),”\u003c/a> the call-and-response single that became synonymous with the team’s joyful ascent to the NBA Championship title a few weeks ago. You know the one: Draymond Green referenced it in his delightfully tipsy interview during the championship parade. The original, uncensored version of the song is decidedly NSFW; somehow it’s also become a network television-friendly rally cry for the ages. This is, ironically, a sign of Stevens’ top-shelf success: He's so beloved, he doesn’t have to choose.\u003c/p>\n\u003cp>Regardless -- as the song goes -- everybody got choices. And today you have chosen to wait in line for two hours at a BevMo! in Walnut Creek to get your hands on a signed bottle of E-40’s latest venture. It's called \u003ca href=\"http://www.bevmo.com/Shop/ProductDetail.aspx/Spirits/Prepared-Cocktails/E-40/SLURICANE-BY-E-40-36PF/44794\" target=\"_blank\">Sluricane\u003c/a>, and it looks like this:\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/sluricane1.jpg\">\u003cimg class=\"aligncenter wp-image-10829483\" src=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/sluricane1-400x267.jpg\" alt=\"sluricane1\" width=\"506\" height=\"337\">\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Released last November, the pre-bottled rum cocktail is a play on the classic New Orleans \"Hurricane,\" which is also the title of an \u003ca href=\"https://www.youtube.com/watch?v=ICvPTWLxLW4\" target=\"_blank\">E-40 and the Click track from 1995\u003c/a>. The beverage clocks in at 18 percent ABV, which makes the lyric “Sluricane, strong enough to start an engine, mayne” very appropriate. Its other main feature is that it is red. Bright, unnatural red. Photos don't really capture it. Think Robitussin, Red 40, and nuclear waste. We'll get to the taste in a minute.\u003c/p>\n\u003cdiv id=\"fb-root\">\u003c/div>\n\u003cp>\u003cscript>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = 'https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.11'; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));\u003c/script>\u003c/p>\n\u003cdiv class=\"fb-post\" data-href=\"https://www.facebook.com/e40/photos/a.10151718377127050.1073741825.25529837049/10152948222447050/?type=1&permPage=1\" data-width=\"640\">\n\u003cblockquote cite=\"https://www.facebook.com/e40/posts/10152948222447050:0\" class=\"fb-xfbml-parse-ignore\">\n\u003cp>I am headed to Walnut Creek for today's bottle signage!!! 2940 N. Main St., Walnut Creek, CA 94596 July 9th ( 10am - 2pm ) E40Sluricane\u003c/p>\n\u003cp>Posted by \u003ca href=\"https://www.facebook.com/e40/\">E-40\u003c/a> on \u003ca href=\"https://www.facebook.com/e40/posts/10152948222447050:0\">Thursday, July 9, 2015\u003c/a>\u003c/p>\u003c/blockquote>\n\u003c/div>\n\u003cp>\u003cstrong>10:30am:\u003c/strong> Outside BevMo!, in a business park next to an IHOP and a Walgreens, Sluricane enthusiasts have formed a quickly-growing line. The group skews toward guys in their early 20s, though the few groups of girls are louder. There are a couple families, lots of Warriors jerseys, and some people clutching E-40 records. The pros have brought their own pens -- metallic gold Sharpies.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/IMG_7214.jpg\">\u003cimg class=\" size-thumbnail wp-image-10829388 alignleft\" src=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/IMG_7214-400x400.jpg\" alt=\"IMG_7214\" width=\"400\" height=\"400\">\u003c/a>\u003c/p>\n\u003cp>Security guards mutter into walkie-talkies. Every five minutes a regular customer who just wants to buy some wine approaches, confused. Eventually a BevMo! employee is tasked with identifying these customers and escorting them safely inside, past the tomfoolery of the Sluricane line. Sometimes this employee misses:\u003c/p>\n\u003cp>\u003cstrong>Employee:\u003c/strong> “Excuse me, sir, the store is open, you can come right this way if you’re not…”\u003cbr>\n\u003cstrong>Unassuming-looking elderly man in khaki shorts:\u003c/strong> “No, no, I’m here for the Sluricane.”\u003cbr>\n\u003cstrong>Everyone else:\u003c/strong> *CHEERS LOUDLY*\u003c/p>\n\u003cp>\u003cb>10:58am: \u003c/b>Nearly a half-hour has passed and you have moved roughly two feet. Time to poll the neighbors. The girls in front of you with impeccable manicures drove down from Vacaville this morning after seeing a post on Facebook. They have not yet tried Sluricane. The guy behind you introduces himself as an MC in the rap trio Fort Knocks, up here from L.A. for a couple of shows. He gives you a CD. He doesn’t call women bitches in his raps, he wants you to know. Also, he and E-40 go back. And despite his past, he says, E-40’s a family man.\u003c/p>\n\u003cp>Okay, but what about Sluricane? He hasn't tried it either. “I drink more, like, gin and tonics.”\u003c/p>\n\u003cp>\u003cb>\u003ca href=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2015/07/IMG_7217-e1436507885128-400x533.jpg\">\u003cimg class=\"alignright wp-image-17086 size-full\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2015/07/IMG_7217-e1436507885128-400x533.jpg\" alt=\"IMG_7217-e1436507885128-400x533\" width=\"400\" height=\"533\">\u003c/a>11:30am: \u003c/b>Finally indoors, in a line that snakes around the room. Everyone has been tempted by the drinking accessories at BevMo! before, but have you ever had the luxury of staring at them for hours on end? There is an entire line of wine glasses, cocktail trinkets and “party buckets” all designed to look like red Solo cups, when in fact they are sturdy, dishwasher-safe and reusable. The company is called \u003ca href=\"http://www.amazon.com/Red-Cup-Living/b/ref=bl_dp_s_web_6241096011?ie=UTF8&node=6241096011&field-lbr_brands_browse-bin=Red+Cup+Living\" target=\"_blank\">Red Cup Living\u003c/a>, and its motto is “It’s not just a cup. It’s a lifestyle.” Consider that for a while.\u003c/p>\n\u003cp>\u003cb>11:16am: \u003c/b>A store manager surveys the scene. They’ve been planning this for about a week, he says, including hiring security and having people from corporate come in to help. Is this a bigger crowd than he was expecting? Do they do this kind of thing often?\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/FullSizeRender-6.jpg\">\u003cimg class=\" size-thumbnail wp-image-10829397 alignleft\" src=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/FullSizeRender-6-400x300.jpg\" alt=\"FullSizeRender (6)\" width=\"400\" height=\"300\">\u003c/a>\u003c/p>\n\u003cp>“Not that often,” he says. “About five years ago, Dan Aykroyd did a vodka signing, and that was…” his eyes widen. It was bigger than this, you gather. He doesn’t want to insult anybody.\u003c/p>\n\u003cp>\u003cb>11:42am: \u003c/b>Stand in front of a greeting card display for so long that you remember you actually need to buy a birthday card for your mother. Pick out the dumbest one. The first customers have begun to return from their E-40 experience, traipsing past the line toward the checkout aisle gripping bottles of blindingly red Sluricane, grinning, dazzled, like they just got off a rollercoaster.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/FullSizeRender-5.jpg\">\u003cimg class=\" size-thumbnail wp-image-10829394 alignright\" src=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/FullSizeRender-5-400x300.jpg\" alt=\"FullSizeRender (5)\" width=\"400\" height=\"300\">\u003c/a>\u003c/p>\n\u003cp>\u003cb>11:59am:\u003c/b> In a store full of \u003ci>beverage experts\u003c/i>, you have yet to hear anyone actually discuss the merits of Sluricane. Ask one employee if he has tried it. Would he recommend it? What would he pair it with? He has not tried it. He hands you off to another employee, his best bet for having tried it. He is wrong.\u003c/p>\n\u003cp>“It’s a rum cocktail, yeah? Sweet?” says Employee #2 , making a face. He says he came in at 5am today to barricade the line area “like Disneyland.” Look closer. Said barricade is made of Sluricane.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/IMG_2709.jpg\">\u003cimg class=\" size-thumbnail wp-image-10829396 alignleft\" src=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/IMG_2709-400x300.jpg\" alt=\"IMG_2709\" width=\"400\" height=\"300\">\u003c/a>\u003c/p>\n\u003cp>\u003cb>12:15pm:\u003c/b> It can’t be an accident that one of the displays they have the line pass is a wall of \u003ca href=\"http://earlstevensselections.com/\" target=\"_blank\">Earl Stevens Selections\u003c/a>, a.k.a. E-40’s wines, currently available in three varietals (Moscato, Mangoscato, and “Function” Red Blend), all of which surprised the wine industry last year by selling \u003ca href=\"http://www.sacbee.com/food-drink/article2605430.html\">exceedingly well.\u003c/a> He will not be signing these today.\u003c/p>\n\u003cp>Sluricane, for its part, has racked up some dynamic reviews in its eight months on the market. From the \u003ca href=\"http://www.bevmo.com/Shop/ProductDetail.aspx/Spirits/Prepared-Cocktails/E-40/SLURICANE-BY-E-40-36PF/44794\" target=\"_blank\">BevMo! website\u003c/a>:\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/Screen-Shot-2015-07-09-at-10.41.32-PM.png\">\u003cimg class=\" wp-image-10829384 aligncenter\" src=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/Screen-Shot-2015-07-09-at-10.41.32-PM.png\" alt=\"\" width=\"573\" height=\"139\">\u003c/a>\u003c/p>\n\u003cp>\u003cb>12:28pm: \u003c/b>With only one couple in front of you in line, the employee closest to the holy grail announces that you will have 30 seconds with Stevens. That is plenty of time, of course, and yet you still panic.\u003c/p>\n\u003cp>Because here is the thing: You have tried Sluricane. You have willingly consumed Sluricane on three separate occasions since its release last year, given it three separate chances. Each time it has failed. Sluricane tastes like suffocatingly over-scented Banana Boat sunscreen, Jolly Ranchers, lipgloss and battery acid. It tastes like something a witch would give children in a fairytale to mask the taste of poison. If Strawberry Shortcake were an alcoholic, she would wake up in a pool of Sluricane. You love E-40, but you cannot tell E-40 you love Sluricane, because Sluricane is f--ing terrible.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/IMG_7222.jpg\">\u003cimg class=\" size-thumbnail wp-image-10829395 aligncenter\" src=\"http://ww2.kqed.org/arts/wp-content/uploads/sites/2/2015/07/IMG_7222-400x300.jpg\" alt=\"IMG_7222\" width=\"400\" height=\"300\">\u003c/a>\u003c/p>\n\u003cp>\u003cb>12:35pm. \u003c/b>It’s over in an instant. He is warm, deep-voiced and friendly, and happily signs your mother’s birthday card in addition to two bottles, adding that you’re a good daughter. “I try,” you say. “Hey, and also -- I know you like to eat. What would you pair Sluricane with, food-wise?”\u003c/p>\n\u003cp>He laughs. “Well, it’s a cocktail, not a wine, so -- I think it goes with everything,\" he says. He thinks. “Pasta?”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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},
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"info": "KQED’s statewide radio news program providing daily coverage of issues, trends and public policy decisions.",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-California-Report-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/californiareport",
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"order": 8
},
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"info": "Every week, The California Report Magazine takes you on a road trip for the ears: to visit the places and meet the people who make California unique. The in-depth storytelling podcast from the California Report.",
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"source": "City Arts & Lectures"
},
"link": "https://www.cityarts.net",
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"order": 1
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"info": "\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />",
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"id": "commonwealth-club",
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"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
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"source": "Commonwealth Club of California"
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"google": "https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw",
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"tagline": "The conversation starts here",
"info": "KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.",
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"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg",
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"order": 9
},
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"meta": {
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"source": "WNYC"
},
"link": "/radio/program/freakonomics-radio",
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},
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"id": "fresh-air",
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"info": "A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. Hosted by Robin Young, Jeremy Hobson and Tonya Mosley.",
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"hidden-brain": {
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"meta": {
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"source": "NPR"
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"how-i-built-this": {
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"airtime": "SUN 7:30pm-8pm",
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"link": "/radio/program/how-i-built-this",
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"hyphenacion": {
"id": "hyphenacion",
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"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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},
"jerrybrown": {
"id": "jerrybrown",
"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-Political-Mind-of-Jerry-Brown-Podcast-Tile-703x703-1.jpg",
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"order": 18
},
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},
"latino-usa": {
"id": "latino-usa",
"title": "Latino USA",
"airtime": "MON 1am-2am, SUN 6pm-7pm",
"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
"officialWebsiteLink": "http://latinousa.org/",
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},
"link": "/radio/program/latino-usa",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/510016/podcast.xml"
}
},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
"site": "news",
"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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"rss": "https://feeds.publicradio.org/public_feeds/marketplace-pm/rss/rss"
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},
"masters-of-scale": {
"id": "masters-of-scale",
"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
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"officialWebsiteLink": "https://mastersofscale.com/",
"meta": {
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"source": "WaitWhat"
},
"link": "/radio/program/masters-of-scale",
"subscribe": {
"apple": "http://mastersofscale.app.link/",
"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
"meta": {
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"source": "kqed",
"order": 12
},
"link": "/podcasts/mindshift",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
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"stitcher": "https://www.stitcher.com/podcast/kqed/stories-teachers-share",
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},
"morning-edition": {
"id": "morning-edition",
"title": "Morning Edition",
"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
"airtime": "MON-FRI 3am-9am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Morning-Edition-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.npr.org/programs/morning-edition/",
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"link": "/radio/program/morning-edition"
},
"onourwatch": {
"id": "onourwatch",
"title": "On Our Watch",
"tagline": "Deeply-reported investigative journalism",
"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
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