At Zoos Victoria, she launched campaigns designed to translate awareness into measurable change. One, called “When Balloons Fly, Seabirds Die,” focused on plastic pollution. By spotlighting how balloon clips were turning up in dead seabirds’ stomachs, the campaign helped shift public behavior and ultimately contributed to a statewide ban on balloon releases in Victoria. Three years after the campaign began, balloon-related litter on one major coastline dropped by 63%.
“It’s too soon to tell” exactly what new campaigns might look like in Monterey, Packard said, but Gray has “a terrific track record of big public education campaigns that focus on specific issues that move the needle on bigger policy.”
As climate change intensifies pressure on ocean ecosystems, the Aquarium wants to focus on both education and advocacy. It plans to continue advancing science-based solutions and mobilizing its audiences through advocacy programs and partnerships, including closer collaboration with the Monterey Bay Aquarium Research Institute to spotlight cutting-edge ocean climate research.
Gray is, Packard said, “crazy about animals.” Her favorite is a wombat — at least for now.
“She immediately emailed me when she heard we had an ocean sunfish (mola) in our Open Sea exhibit this week,” Packard said. “That’s just the start of what Monterey Bay has to share when it comes to animal life.”
Editor’s note: Monterey Bay Aquarium is a financial sponsor of KQED.