There is no argument that the way we ingest media is profoundly different from a couple of decades ago. There's even quite a bit of debate about just how the internet is actually altering us on a neurological level. So what is an analog business to do in an increasingly digital world? Thinking of ways of adapting, John mentioned that they'd received the suggestion from some people to revert to a membership model. "You pay an amount and we just pick movies for you." Until a system like that could be put in place, a more immediate solution would be to rent out the main floor of the building to another business which, ideally, would collaborate with Le Video.

When it comes to new business models replacing something old and familiar, I don't think it's too much to also want an improvement on the selection. The streaming model seems to be working for Netflix when it comes to TV shows, especially considering their popular original series like House of Cards and Orange is the New Black. But they've also been reducing the number of titles in their collection and cutting back on many DVDs as more customers switch to streaming-only. To even come close to matching the selection offered by a store like Le Video, you would need lots of different subscription memberships. Le Video currently count among their stock many PAL to NTSC transfers of foreign films that still haven't be released domestically, as well as rare imports and a huge stock of films from Warner archives, which the studio pulled from Netflix and made available through their own in-house subscription service. As it stands, where majority of streaming and rent-by-mail services might be great for accessibility, they are definitely lagging in selection.

The Le Video family isn't ready to give up yet and a lot of their hope rests on the continued support and word-of-mouth of the local community. There is even an Indiegogo or Kickstarter fundraiser in the works. While they are open, this is as good time as any to drop by for a visit. Here are some suggestions of what you might find at the store that's harder to find elsewhere. (Or, you know, just ask your friendly neighborhood video rental clerk!)

If you need something for a disco-fueled dance movie night: Skatetown USA

The subversive world of... roller disco! Starring Scott Baio, Patrick Swayze, and a guy with a beard full of glitter.

If you're looking to be creeped out, artfully: The Reflecting Skin

Not for the squeamish, this rumination on childhood abuse and the harsh realities of adulthood is woven with horror elements and is one of Viggo Mortensen's early roles.

If you like claymation and Frank Zappa: The Amazing Mr. Bickford

You either like Frank Zappa, or you don't. You either enjoy claymation, or find it weird. 'Nuff said!

If you want a foreign, quirky romantic comedy: Castaway on the Moon

He tries to end his life, but ends up washed ashore on an urban island. She is agoraphobic and withdrawn from the world and watching it from her window. They might be meant for each other.

If... Penn & Teller. Just Penn & Teller: Penn & Teller Get Killed

Le VideoLe Video

Le Video In Danger: How Can An Analog Business Survive In A Digital World?