“He was probably a dream character for the producers,” says Dr. Melissa Camacho, an associate professor of mass media at San Francisco State University. But the behavior of people like Chad doesn’t worry her as much as the audience’s tolerance level. “To me, the larger question is why the audience would find this acceptable.”
Chad is just one bully in a long line of reality show bullies. They’re the characters that the audience loves to hate, even if they’re physically and verbally abusive. This apparent inability to see the abuse as anything more than entertainment deeply concerns Camacho. “Are we suggesting that these types of violent episodes on a reality show are things that we’re not supposed to take seriously as audiences because it’s just a reality show? At what point do we say that this is violence?”
It was certainly violence when Stephen Williams slapped Irene McGee on The Real World: Seattle in 1998. When McGee decided to leave the show early, she called Stephen a homosexual on her way out. Stephen, who at the time was outwardly homophobic and deeply closeted, freaked out, pulled open the door of her car, and smacked her in the face.
Camacho points out that MTV has a no-violence policy on its shows and removes contestants who cross that line. In this case, viewers actually got to see producers take action on camera. Still, they gave the roommates the option of letting Stephen stay in the house, which they did — as long as he took anger management classes.
MTV used to be quick to act, but these days, it seems like the network picks and chooses which stars it removes from its most popular shows. On the Jersey Shore, Sammi and J-Woww traded blows in season two but both stayed cast members for four more seasons. And on Teen Mom, Amber Portwood faced domestic violence charges for attacking her fiance (in front of their child) only after the footage aired. She eventually went to prison (for unrelated charges). As of 2016, she’s still on the show.
For Camacho, one of her most memorable reality show moments came from the second season of Top Chef. After a night of drinking, four of the contestants, including Cliff Crooks, decided to shave their heads and the head of Marcel Vigneron, who was asleep at the time. Cliff is shown on camera trying to hold Marcel down. “Everyone knew that it wasn’t meant to be a quote unquote violent event,” Camacho says. “But they were like: You put your hands on somebody. That’s assault.” Crooks was disqualified from the show, on camera.
Unfortunately, not all programs are so discerning, and some — like The Bachelorette — may actually capitalize on such behavior. One of the scariest hostilities in reality history happened on the usually innocuous Amazing Race. The CBS adventure series was thrown for a loop when they cast Jonathan Baker and Victoria Fuller in its sixth season. The couple bickered from the start, but it wasn’t until a few episodes in that the full extent of Jonathan’s temper was revealed. After losing a footrace, he shoved Victoria, blaming her for their second-place finish. In another episode, Jonathan raised his hand as though to hit his wife, but stopped himself just in time.
Jonathan and Victoria remained on The Amazing Race until they lost. Afterward, Jonathan went on the defensive: “We went in being the villains. We went in playing it over the top, and CBS kind of helped it along with their storyline.” Other networks decided to capitalize on them too; a few years later, the couple were invited onto the reality star edition of Fear Factor, and they lived up to their hype. Ever the sore losers, Victoria pushed Jonny Fairplay of Survivor infamy. Never one to be upstaged, Jonathan then attacked host Joe Rogan after they traded insults. Jonathan claims that Rogan and Fairplay had taunted his wife, and he was merely defending her. (Jonathan and Victoria are now divorced.)
Fans of The Bachelorette may have wondered if producers were perhaps forcing JoJo to string Chad along for the juicy plot line. Fortunately, the speculation was short-lived, as JoJo finally dumped him after a two-on-one date in episode four. Of course, the network still let his exit bleed into episode five, filming his return to the house for one last manufactured confrontation, probably because they thought maybe this time he’d blow, and partly so they could milk one more episode’s worth of ratings out of him. He didn’t snap, even when Evan asked him to replace his torn shirt, and Chad finally left.
Later that night, Johnson was a guest on ABC’s Jimmy Kimmel Live. And later this summer, viewers will get even more Chad on the alcohol-soaked spinoff Bachelor in Paradise, where he’ll rejoin Evan Bass and more of the men who felt unsafe around Johnson and whose limbs he threatened to tear off.
Maybe nothing will happen. Or maybe Chad will actually act on some of his threats. Either way, millions of people will be watching. Sometimes, it's easier to stomach a guy like Chad than the grim reality we see on the news.