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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>A fatal hit-and-run in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco’s\u003c/a> \u003ca href=\"https://www.kqed.org/news/tag/soma\">South of Market\u003c/a> neighborhood on Monday is being investigated as a homicide, according to police.\u003c/p>\n\u003cp>Valentino Amil, 30, was arrested on suspicion of murder after he allegedly struck a pedestrian with his car on Mission Street and South Van Ness Avenue on Monday afternoon.\u003c/p>\n\u003cp>San Francisco police said they responded just after 3:20 p.m. Monday, when first responders pronounced the victim dead on the scene. Officers identified the vehicle, located it on the freeway and arrested the driver on murder and felony hit-and-run charges. He is currently being held in San Francisco County Jail without bail.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Video footage obtained by the \u003ca href=\"https://sfstandard.com/2026/04/14/san-francisco-fatal-hit-and-run-soma/\">\u003cem>San Francisco Standard\u003c/em>\u003c/a> shows a black Mercedes sedan beginning to pull out of the Tower Car Wash parking lot onto Mission Street when a person approaches the front of the car.\u003c/p>\n\u003cp>The pedestrian stops briefly at the driver’s side window before moving in front of the vehicle. The video does not contain audio, and it’s unclear if the driver and pedestrian exchanged words.\u003c/p>\n\u003cp>As the person slowly walks in front of the sedan, the driver pauses, then accelerates onto Mission Street, knocking the pedestrian onto the hood of the car. The person appears to slide off to the front right side of the vehicle, which continues driving ahead, crushing the pedestrian under the car’s wheels before leaving them in the road and fleeing.\u003c/p>\n\u003cp>The Office of the Chief Medical Examiner identified the victim on Tuesday as Dannielle Spillman, 74.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>According to Seth Morris, Amil’s defense attorney, he was departing with his wife and two children, aged 11 and four months, for a trip to Disneyland at the time of the incident. They had stopped to fill up on gas.\u003c/p>\n\u003cp>Morris said while at the car wash, an individual, “appearing homeless, intoxicated and belligerent,” aggressively approached the vehicle. He said that witnesses indicated the person pulled on the vehicle’s doors, climbed on the hood and appeared to douse the car with a liquid, which Amil feared was gasoline.\u003c/p>\n\u003cp>“At that moment, [Amil] believed his family was about to be violently attacked,” Morris said in a statement. “He acted out of instinct and fear, trying to remove his children from what he perceived to be an immediate and life-threatening situation.”\u003c/p>\n\u003cp>It’s unclear from the video footage whether the victim grabbed the car or poured a liquid on it. The police department has not provided any further details about what led to the incident, but said an investigation led by the homicide detail is ongoing.\u003c/p>\n\u003cp>San Francisco District Attorney Brooke Jenkins said her office was currently reviewing the case.\u003c/p>\n\u003cp>The death marks San Francisco’s \u003ca href=\"https://www.kqed.org/forum/2010101913450/san-francisco-has-tried-to-make-its-streets-safer-for-pedestrians-has-it-worked\">eighth pedestrian fatality\u003c/a> so far this year. The intersection of Mission Street and South Van Ness is along San Francisco’s High Injury Network, the 13% of streets where more than 75% of fatal and severe injury collisions occur. SoMa is a hotspot, according to pedestrian advocacy group WalkSF, because the streets are designed for industrial uses and have a high volume of vehicle traffic. It’s also one of the neighborhoods with the largest unhoused populations.\u003c/p>\n\u003cp>“This neighborhood and everyone who lives there deserves more solutions to keep them safe,” said Jodie Medeiros, the executive director of WalkSF. The hit-and-run marks the eighth pedestrian fatality so far this year.\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"content": "\u003cp>Just hours after San Francisco officials and advocates\u003ca href=\"https://www.kqed.org/news/12079232/after-14-homicides-in-2026-san-francisco-calls-for-ceasefire#:~:text=While%20every%20other%20crime%20in,the%20San%20Francisco%20Police%20Commission.\"> raised the alarm \u003c/a>on Thursday on a recent spike in city homicides, a shooting in the Mission District left one person with life-threatening injuries, police said.\u003c/p>\n\u003cp>The shooting occurred around 3 p.m, according to SFPD, near the busy intersection of 18th and Mission streets.\u003c/p>\n\u003cp>After the shooting, the victim ran into the nearby office of the nonprofit organization HOMEY, where youth staff “kept him alive … until the ambulance came,” the organization’s executive director, Roberto Eligio Alfaro, told \u003ca href=\"https://missionlocal.org/2026/04/shooting-big-fight-mission/\">\u003cem>Mission Local\u003c/em>\u003c/a>.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Police said they rendered aid before transporting the victim to a hospital. Officials said the investigation is ongoing and did not share any further details about what led up to the shooting or the status of the victim.\u003c/p>\n\u003cp>The shooting came on the heels of a gathering in front of City Hall, during which community leaders and local government officials expressed concern that homicides are up by 250% from last year, when the city saw record lows.[aside postID=news_12079232 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/DerrickLewKQED1.jpg']As of Thursday, San Francisco had documented 14 homicides in 2026, compared with just four by the same time in 2025.\u003c/p>\n\u003cp>San Francisco District Attorney Brooke Jenkins called it “a crisis point.”\u003c/p>\n\u003cp>“It takes us as leaders, as community members, elected officials, school staff and employees, educators, you name it, coming together to signal to our young people, youth and young adults, that this is not the way,” she said at Thursday’s press conference. “This is not the answer.”\u003c/p>\n\u003cp>In light of the surge of homicides, Rudy Corpuz Jr., founder and executive director of the nonprofit United Playaz, led the call for a 24-hour citywide ceasefire to begin Friday.\u003c/p>\n\u003cp>“We have a lot of work to do, but for one day, y’all, in San Francisco, let’s sit on our hands,” Corpuz said at the event on Thursday. “This is just a call to action for everybody from all over the city, wherever you’re at, to stand on business.”\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Just hours after San Francisco officials and advocates\u003ca href=\"https://www.kqed.org/news/12079232/after-14-homicides-in-2026-san-francisco-calls-for-ceasefire#:~:text=While%20every%20other%20crime%20in,the%20San%20Francisco%20Police%20Commission.\"> raised the alarm \u003c/a>on Thursday on a recent spike in city homicides, a shooting in the Mission District left one person with life-threatening injuries, police said.\u003c/p>\n\u003cp>The shooting occurred around 3 p.m, according to SFPD, near the busy intersection of 18th and Mission streets.\u003c/p>\n\u003cp>After the shooting, the victim ran into the nearby office of the nonprofit organization HOMEY, where youth staff “kept him alive … until the ambulance came,” the organization’s executive director, Roberto Eligio Alfaro, told \u003ca href=\"https://missionlocal.org/2026/04/shooting-big-fight-mission/\">\u003cem>Mission Local\u003c/em>\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Police said they rendered aid before transporting the victim to a hospital. Officials said the investigation is ongoing and did not share any further details about what led up to the shooting or the status of the victim.\u003c/p>\n\u003cp>The shooting came on the heels of a gathering in front of City Hall, during which community leaders and local government officials expressed concern that homicides are up by 250% from last year, when the city saw record lows.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>As of Thursday, San Francisco had documented 14 homicides in 2026, compared with just four by the same time in 2025.\u003c/p>\n\u003cp>San Francisco District Attorney Brooke Jenkins called it “a crisis point.”\u003c/p>\n\u003cp>“It takes us as leaders, as community members, elected officials, school staff and employees, educators, you name it, coming together to signal to our young people, youth and young adults, that this is not the way,” she said at Thursday’s press conference. “This is not the answer.”\u003c/p>\n\u003cp>In light of the surge of homicides, Rudy Corpuz Jr., founder and executive director of the nonprofit United Playaz, led the call for a 24-hour citywide ceasefire to begin Friday.\u003c/p>\n\u003cp>“We have a lot of work to do, but for one day, y’all, in San Francisco, let’s sit on our hands,” Corpuz said at the event on Thursday. “This is just a call to action for everybody from all over the city, wherever you’re at, to stand on business.”\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/arts/13986335/bad-bunny-super-bowl-halftime-show-conference-san-francisco\">Bad Bunny\u003c/a> fans and impersonators spilled out onto the sidewalk at Tacolicious in the San Francisco Mission District on Thursday night, in hopes of finding the Bay Area’s best Bad Bunny double. After all, the global superstar was once someone’s local grocery bagger.\u003c/p>\n\u003cp>The look-alike contest came just days before Bad Bunny is set to \u003ca href=\"https://www.kqed.org/arts/13986310/super-bowl-bad-bunny-celimar-rivera-cosme-lspr-puerto-rican-sign-language\">headline the Super Bowl halftime show\u003c/a>, one of the most-watched musical performances of the year.\u003c/p>\n\u003cp>Thirty-four contestants paraded through the restaurant, each offering their best Bad Bunny strut as the audience cheered.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The crowd ultimately crowned Abdul Arroyave, a Colombian man who’s been paying tribute to Bad Bunny through his impersonations for years, as the winner. Arroyave, a professional singer, wore a Puerto Rican \u003cem>pava\u003c/em> straw hat, crisp white pants and a red button-down shirt.\u003c/p>\n\u003cp>“I feel amazing now,” Arroyave said after winning $600 — a prize that was boosted by a $500 donation from fintech company Ramp. “Me siento super cabrón.”\u003c/p>\n\u003cfigure id=\"attachment_12072573\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072573 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Abdul Ramirez Arroyave, known as Abdul Bunny, a professional impersonator, competes in a Bad Bunny look-alike contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Bad Bunny’s rise from a working-class upbringing to global superstardom has made him more than a chart-topping artist. For many fans, he represents possibility, authenticity and cultural pride.\u003c/p>\n\u003cp>“With everything happening in our country right now, he’s just been inspiring,” said contestant Benjamin Butrago, who is Puerto Rican. “He’s a good idol, a good person to have to look up to.”\u003c/p>\n\u003cp>As Super Bowl week brings large NFL-affiliated events to the Bay Area, the look-alike contest, organized by Mission Lotería and the Bay Area Mexican restaurant chain Tacolicious, tried a more neighborhood-scale approach.\u003c/p>\n\u003cfigure id=\"attachment_12072583\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072583\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED.jpg\" alt=\"\" width=\"2500\" height=\"1674\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-2000x1339.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-1536x1029.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-2048x1371.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Organizers promoted the contest with flyers posted around San Francisco and on social media, promising a cash prize, a Tacolicious gift card and, perhaps most importantly, bragging rights.\u003c/p>\n\u003cp>“It’s not that often that we get a global superstar that happens to be Latino that’s hosting the Super Bowl halftime show in our own area, so I felt like it was only appropriate,” said Mission Loteria founder Luis Angel Quiroz. Still, he said he was surprised by the turnout.\u003c/p>\n\u003cp>The event drew hundreds of fans, so packed that organizers expanded the party out onto the sidewalk, where a DJ played Bad Bunny’s most popular hits and the crowd danced along.\u003c/p>\n\u003cfigure id=\"attachment_12072582\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072582\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED.jpg\" alt=\"\" width=\"2500\" height=\"838\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-2000x670.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-160x54.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-1536x515.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-2048x686.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003cfigcaption class=\"wp-caption-text\">Left: Josie Dominguez-Chand waits to enter a Bad Bunny look-alike contest organized by Mission Lotería at Tacolicious in San Francisco on Thursday, Feb. 5, 2026, ahead of Bad Bunny’s halftime show on Sunday; Right: Bad Bunny look-alike contestants wait to enter the competition at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>It also unfolded against a more political backdrop. In recent days, Bad Bunny has drawn renewed attention for speaking out at the Grammys against Immigration and Customs Enforcement, using his platform to criticize the federal crackdown and express solidarity with immigrant communities. In \u003ca href=\"https://www.kqed.org/arts/13986280/bad-bunny-bay-area-imoact-sol-food-mural-pinatas-super-bowl-mission-district\">a neighborhood like the Mission\u003c/a>, that stance has only deepened his resonance.\u003c/p>\n\u003cp>“They can’t take our joy away,” Quiroz said. “This is an example of a community coming together, being unafraid, and our joy is our resistance.”\u003c/p>\n\u003cp>So what makes a good Bad Bunny?\u003c/p>\n\u003cp>“It’s about having aura, personality and being able to embody the male and female gaze,” said contestant James Mavo, who wore Bad Bunny’s signature curly hair and tinted glasses.\u003c/p>\n\u003cfigure id=\"attachment_12072580\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072580\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Abdul Ramirez Arroyave, known as Abdul Bunny, a professional impersonator, competes in a Bad Bunny look-alike contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072578\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072578\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072579\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072579\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072569\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072569\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Hundreds of fans line up for a Bad Bunny look-alike contest organized by Mission Lotería at Tacolicious in San Francisco on Thursday, Feb. 5, 2026, ahead of his halftime show on Sunday. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072581\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072581\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors interact with the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003c/p>\n",
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"excerpt": "In San Francisco’s Mission District, hundreds gathered for a Bad Bunny look-alike contest to celebrate the global superstar just days before his Super Bowl halftime show. ",
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"title": "In the Mission, a Bad Bunny Look-Alike Contest Becomes a Celebration of Identity | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.kqed.org/arts/13986335/bad-bunny-super-bowl-halftime-show-conference-san-francisco\">Bad Bunny\u003c/a> fans and impersonators spilled out onto the sidewalk at Tacolicious in the San Francisco Mission District on Thursday night, in hopes of finding the Bay Area’s best Bad Bunny double. After all, the global superstar was once someone’s local grocery bagger.\u003c/p>\n\u003cp>The look-alike contest came just days before Bad Bunny is set to \u003ca href=\"https://www.kqed.org/arts/13986310/super-bowl-bad-bunny-celimar-rivera-cosme-lspr-puerto-rican-sign-language\">headline the Super Bowl halftime show\u003c/a>, one of the most-watched musical performances of the year.\u003c/p>\n\u003cp>Thirty-four contestants paraded through the restaurant, each offering their best Bad Bunny strut as the audience cheered.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The crowd ultimately crowned Abdul Arroyave, a Colombian man who’s been paying tribute to Bad Bunny through his impersonations for years, as the winner. Arroyave, a professional singer, wore a Puerto Rican \u003cem>pava\u003c/em> straw hat, crisp white pants and a red button-down shirt.\u003c/p>\n\u003cp>“I feel amazing now,” Arroyave said after winning $600 — a prize that was boosted by a $500 donation from fintech company Ramp. “Me siento super cabrón.”\u003c/p>\n\u003cfigure id=\"attachment_12072573\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072573 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-18-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Abdul Ramirez Arroyave, known as Abdul Bunny, a professional impersonator, competes in a Bad Bunny look-alike contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Bad Bunny’s rise from a working-class upbringing to global superstardom has made him more than a chart-topping artist. For many fans, he represents possibility, authenticity and cultural pride.\u003c/p>\n\u003cp>“With everything happening in our country right now, he’s just been inspiring,” said contestant Benjamin Butrago, who is Puerto Rican. “He’s a good idol, a good person to have to look up to.”\u003c/p>\n\u003cp>As Super Bowl week brings large NFL-affiliated events to the Bay Area, the look-alike contest, organized by Mission Lotería and the Bay Area Mexican restaurant chain Tacolicious, tried a more neighborhood-scale approach.\u003c/p>\n\u003cfigure id=\"attachment_12072583\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072583\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED.jpg\" alt=\"\" width=\"2500\" height=\"1674\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-2000x1339.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-1536x1029.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-QUAD-BL-KQED-2048x1371.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Organizers promoted the contest with flyers posted around San Francisco and on social media, promising a cash prize, a Tacolicious gift card and, perhaps most importantly, bragging rights.\u003c/p>\n\u003cp>“It’s not that often that we get a global superstar that happens to be Latino that’s hosting the Super Bowl halftime show in our own area, so I felt like it was only appropriate,” said Mission Loteria founder Luis Angel Quiroz. Still, he said he was surprised by the turnout.\u003c/p>\n\u003cp>The event drew hundreds of fans, so packed that organizers expanded the party out onto the sidewalk, where a DJ played Bad Bunny’s most popular hits and the crowd danced along.\u003c/p>\n\u003cfigure id=\"attachment_12072582\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072582\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED.jpg\" alt=\"\" width=\"2500\" height=\"838\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-2000x670.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-160x54.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-1536x515.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-DIP1-BL-KQED-2048x686.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003cfigcaption class=\"wp-caption-text\">Left: Josie Dominguez-Chand waits to enter a Bad Bunny look-alike contest organized by Mission Lotería at Tacolicious in San Francisco on Thursday, Feb. 5, 2026, ahead of Bad Bunny’s halftime show on Sunday; Right: Bad Bunny look-alike contestants wait to enter the competition at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>It also unfolded against a more political backdrop. In recent days, Bad Bunny has drawn renewed attention for speaking out at the Grammys against Immigration and Customs Enforcement, using his platform to criticize the federal crackdown and express solidarity with immigrant communities. In \u003ca href=\"https://www.kqed.org/arts/13986280/bad-bunny-bay-area-imoact-sol-food-mural-pinatas-super-bowl-mission-district\">a neighborhood like the Mission\u003c/a>, that stance has only deepened his resonance.\u003c/p>\n\u003cp>“They can’t take our joy away,” Quiroz said. “This is an example of a community coming together, being unafraid, and our joy is our resistance.”\u003c/p>\n\u003cp>So what makes a good Bad Bunny?\u003c/p>\n\u003cp>“It’s about having aura, personality and being able to embody the male and female gaze,” said contestant James Mavo, who wore Bad Bunny’s signature curly hair and tinted glasses.\u003c/p>\n\u003cfigure id=\"attachment_12072580\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072580\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-37-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Abdul Ramirez Arroyave, known as Abdul Bunny, a professional impersonator, competes in a Bad Bunny look-alike contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072578\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072578\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-26-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072579\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072579\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-27-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors walk through the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072569\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072569\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BADBUNNYLOOKALIKECONTEST-05-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Hundreds of fans line up for a Bad Bunny look-alike contest organized by Mission Lotería at Tacolicious in San Francisco on Thursday, Feb. 5, 2026, ahead of his halftime show on Sunday. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cfigure id=\"attachment_12072581\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072581\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260205-BadBunnyLookalikeContest-39-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bad Bunny look-alike competitors interact with the crowd during a contest at Tacolicious in San Francisco on Thursday, Feb. 5, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"title": "Financial Crisis Forces SF’s Mission Cultural Center for Latino Arts to Close",
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"content": "\u003cp>The beloved Mission Cultural Center for the Latino Arts, a \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a> nonprofit that has pulsed with Latino dance, theater, historic graphic arts and music for nearly five decades, collapsed under mounting financial distress.\u003c/p>\n\u003cp>Nearly all staff resigned or were fired in December. MCCLA ran out of operating funds Jan. 20, and its doors shuttered indefinitely Jan. 26, leaving the empty building in the hands of the San Francisco Arts Commission (SFAC), which represents the City, the building’s owner.\u003c/p>\n\u003cp>The closure followed months of financial strain, staff layoffs and reduced programming. MCCLA had previously planned to \u003ca href=\"https://missionlocal.org/2025/01/mission-cultural-center-for-latino-arts-slashes-staff-and-programs/\">reopen\u003c/a> in late January with limited hours, but the organization ran out of money before those plans could be realized.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“Ideally, MCCLA would have continued,” said a staff member with the San Francisco Arts Commission. “But we received records stating it had no staff and was insolvent, which violates the lease.”\u003c/p>\n\u003cp>He spoke on Tuesday while inside the otherwise empty 37,000-square-foot building, explaining why the City stepped in to secure the building during the extended closure.\u003c/p>\n\u003cp>The building is expected to remain closed for at least two years. MCCLA had planned to relocate this June in preparation for the City retrofitting the building beginning in early 2027.\u003c/p>\n\u003cfigure id=\"attachment_12071531\" class=\"wp-caption aligncenter\" style=\"max-width: 1500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071531\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/MissionCulturalCenterElTec2.jpg\" alt=\"\" width=\"1500\" height=\"998\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/MissionCulturalCenterElTec2.jpg 1500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/MissionCulturalCenterElTec2-160x106.jpg 160w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\">\u003cfigcaption class=\"wp-caption-text\">Julián Díaz, 65, a 40-year Mission District resident, looks inside the closed Mission Cultural Center for the Latino Arts in San Francisco on Jan. 28, 2026. “It’s sad,” Díaz said. “I’ve always walked by the building and saw what it did for the kids.” \u003ccite>(Pablo Unzueta for El Tecolote/CatchLight Local)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Meanwhile, distraught Mission community leaders planned to meet next Monday to consider possible paths forward.\u003c/p>\n\u003cp>“This moment of transition is a wake-up call that we can’t sit on our laurels and just enjoy what other generations have worked for,” said Francisco Herrera, a day laborer leader whose nonprofit, Nuevo Sol, took shape in meetings held at the Mission Cultural Center.\u003c/p>\n\u003cp>“We have to work as hard, if not harder, than they did in the ’60s and ’70s to win and sustain institutions like the Mission Cultural Center for Latino Arts, Instituto Familiar de la Raza and so many Mission organizations that exist.”\u003c/p>\n\u003cp>“We’ll be OK,” said MCCLA board president and Mission businessman Bob Sánchez, even after interim Executive Director Dereck Jentzsch resigned Sunday after two weeks in the part-time role.\u003c/p>\n\u003cp>“There’s a lot of agitation in the community right now,” Sánchez admitted. “But our community has a lot of strengths. We’ll organize, and we’ll work together. We have great leadership in the community that we can tap from to form a new board.”[aside postID=arts_13985413 hero='https://ww2.kqed.org/app/uploads/sites/2/2023/03/CCA_COVER-1020x574.jpg']With no staff and no operating funds, MCCLA outlined several drastic options in an email sent to the Arts Commission and obtained by \u003cem>El Tecolote\u003c/em>.\u003c/p>\n\u003cp>Dated Jan. 14, the \u003ca href=\"https://eltecolote.org/content/wp-content/uploads/2026/01/FW_-Extreme-Scenario-Planning-from-MCCLA-Jan-14-2026_Redacted.pdf\">email\u003c/a>, titled “Extreme Scenario Planning from MCCLA,” lays out what its authors describe as “grim” facts in an attempt to persuade the City to advance grant funds so the center could remain open until June.\u003c/p>\n\u003cp>Signed by MCCLA’s interim, part-time executive director, Jentzsch, and Sánchez, the email describes a cash-flow crisis so severe that, without immediate funding, the organization warned it would collapse within days.\u003c/p>\n\u003cp>“MCCLA is burning $50k/mo ($12k/week) more than revenue and has no revenue,” wrote Jentzsch and Sánchez, adding that $300k would “keep the Center from folding before June 30, 2026.”\u003c/p>\n\u003cp>Even with the unlikely disbursement of all outstanding SFAC grants, the email warned, “MCCLA will not be able to easily resume programmatic activities or restart utilization of the space by the public for any purposes.”\u003c/p>\n\u003cp>To make matters worse, the authors wrote, “the current situation prevents MCCLA from generating revenue.”\u003c/p>\n\u003cp>“If SFAC can commit to eventually release even a portion of the outstanding grant amounts,” they added, “we can extend lines of credit OR begin to ask other potential donors in good faith for their support. Without new funding, MCCLA will be insolvent January 20th.”\u003c/p>\n\u003cfigure id=\"attachment_12071518\" class=\"wp-caption aligncenter\" style=\"max-width: 1500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071518\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/MissionCulturalCenterElTec1.jpg\" alt=\"\" width=\"1500\" height=\"998\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/MissionCulturalCenterElTec1.jpg 1500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/MissionCulturalCenterElTec1-160x106.jpg 160w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\">\u003cfigcaption class=\"wp-caption-text\">The Mission Cultural Center for the Latino Arts stands closed in San Francisco on Jan. 28, 2026, days after the organization ran out of operating funds and shuttered its doors indefinitely. \u003ccite>(Pablo Unzueta for El Tecolote/CatchLight Local)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Without the requested funds, Sánchez and Jentzsch outlined four possible options: declaring bankruptcy; merging with other arts nonprofits such as SoMa Arts or Galería de la Raza; creating an interim oversight structure and fiscal sponsorship by a “mission-aligned organization or even SFAC itself”; or a complete “retool” of MCCLA.\u003c/p>\n\u003cp>At its height, MCCLA served approximately 20,000 students a year. Its historic legacy includes more than 10,000 prints documenting Mission District events over five decades, Day of the Dead celebrations, Carnaval and exhibitions honoring women artists.\u003c/p>\n\u003cp>In September, then-Executive Director Martina Ayala reported that flood damage in the building had forced her to lay off staff.\u003c/p>\n\u003cp>However, the City disputes that characterization. “The City covered a majority of flood repair costs,” said Coma Te, SFAC communications director. “To suggest the laying off of staff is related to the flood damage seems inaccurate.”\u003c/p>\n\u003cp>With the City’s planned 2027 retrofit approaching, Ayala said she needed to raise $4 million for the center’s relocation by this summer. She resigned on Dec. 15.\u003c/p>\n\u003cp>Te clarified that “SFAC granted MCCLA $490k in relocation funding to help MCCLA prepare for the move.” This amount was on top of their annual operating grant, which this past year was $682k,” he said.[aside postID=arts_13985512 hero='https://cdn.kqed.org/wp-content/uploads/sites/2/2026/01/260113-CounterPulse-07-BL_qed.jpg']“It was the responsibility of the organization to plan for and fundraise for any additional amount of funds the organization estimated they needed ($2-4m) to temporarily relocate for the duration of the planned retrofit work,” he said.\u003c/p>\n\u003cp>Since its founding in 1977, MCCLA has paid $1 a year in rent as part of an agreement between Latino activists and the City to reactivate a space that once housed a furniture store. In return, the organization was responsible for daily operations and building maintenance.\u003c/p>\n\u003cp>Over time, the arts and education hub became home to La Raza Graphics and later Mission Graphics, which produced posters and flyers by major artists including Calixto Robles, Ester Hernández, Juana Alicia and Herbert Sigüenza.\u003c/p>\n\u003cp>The posters documented history, announcing festivals, marches and concerts throughout the Mission District and San Francisco.\u003c/p>\n\u003cp>On Sunday, a small group of volunteers rushed to the center’s poster archives to pack and safeguard as much of the historic, and potentially revenue-generating, artwork as possible. The mood was somber, frantic and quietly purposeful.\u003c/p>\n\u003cp>“I just saw an ’80s immigration poster that could be so current,” said Eva Martínez, MCCLA’s volunteer lead archivist, underscoring the works’ enduring relevance. Martínez is also a volunteer archivist with Acción Latina, the nonprofit publisher of El Tecolote.\u003c/p>\n\u003cp>“We don’t know what’s going to happen,” Martínez said. “So we don’t want to take a chance of not being able to get documents, computers or organizational files.”\u003c/p>\n\u003cp>As he boxed posters, local historian Chris Carlsson reflected on the artwork in front of him.\u003c/p>\n\u003cp>“These are an essential part of this neighborhood,” said Carlsson, author of Hidden San Francisco, adding that the works represent “a huge legacy of the social struggles that define our place in the world.”\u003c/p>\n\u003cp>The archival collections will be temporarily rehoused in board president Sánchez’s warehouse in Hayward and at La Raza Community Resource Center, as organizers continue searching for additional local storage options.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“Ideally, MCCLA would have continued,” said a staff member with the San Francisco Arts Commission. “But we received records stating it had no staff and was insolvent, which violates the lease.”\u003c/p>\n\u003cp>He spoke on Tuesday while inside the otherwise empty 37,000-square-foot building, explaining why the City stepped in to secure the building during the extended closure.\u003c/p>\n\u003cp>The building is expected to remain closed for at least two years. MCCLA had planned to relocate this June in preparation for the City retrofitting the building beginning in early 2027.\u003c/p>\n\u003cfigure id=\"attachment_12071531\" class=\"wp-caption aligncenter\" style=\"max-width: 1500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071531\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/MissionCulturalCenterElTec2.jpg\" alt=\"\" width=\"1500\" height=\"998\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/MissionCulturalCenterElTec2.jpg 1500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/MissionCulturalCenterElTec2-160x106.jpg 160w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\">\u003cfigcaption class=\"wp-caption-text\">Julián Díaz, 65, a 40-year Mission District resident, looks inside the closed Mission Cultural Center for the Latino Arts in San Francisco on Jan. 28, 2026. “It’s sad,” Díaz said. “I’ve always walked by the building and saw what it did for the kids.” \u003ccite>(Pablo Unzueta for El Tecolote/CatchLight Local)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Meanwhile, distraught Mission community leaders planned to meet next Monday to consider possible paths forward.\u003c/p>\n\u003cp>“This moment of transition is a wake-up call that we can’t sit on our laurels and just enjoy what other generations have worked for,” said Francisco Herrera, a day laborer leader whose nonprofit, Nuevo Sol, took shape in meetings held at the Mission Cultural Center.\u003c/p>\n\u003cp>“We have to work as hard, if not harder, than they did in the ’60s and ’70s to win and sustain institutions like the Mission Cultural Center for Latino Arts, Instituto Familiar de la Raza and so many Mission organizations that exist.”\u003c/p>\n\u003cp>“We’ll be OK,” said MCCLA board president and Mission businessman Bob Sánchez, even after interim Executive Director Dereck Jentzsch resigned Sunday after two weeks in the part-time role.\u003c/p>\n\u003cp>“There’s a lot of agitation in the community right now,” Sánchez admitted. “But our community has a lot of strengths. We’ll organize, and we’ll work together. We have great leadership in the community that we can tap from to form a new board.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>With no staff and no operating funds, MCCLA outlined several drastic options in an email sent to the Arts Commission and obtained by \u003cem>El Tecolote\u003c/em>.\u003c/p>\n\u003cp>Dated Jan. 14, the \u003ca href=\"https://eltecolote.org/content/wp-content/uploads/2026/01/FW_-Extreme-Scenario-Planning-from-MCCLA-Jan-14-2026_Redacted.pdf\">email\u003c/a>, titled “Extreme Scenario Planning from MCCLA,” lays out what its authors describe as “grim” facts in an attempt to persuade the City to advance grant funds so the center could remain open until June.\u003c/p>\n\u003cp>Signed by MCCLA’s interim, part-time executive director, Jentzsch, and Sánchez, the email describes a cash-flow crisis so severe that, without immediate funding, the organization warned it would collapse within days.\u003c/p>\n\u003cp>“MCCLA is burning $50k/mo ($12k/week) more than revenue and has no revenue,” wrote Jentzsch and Sánchez, adding that $300k would “keep the Center from folding before June 30, 2026.”\u003c/p>\n\u003cp>Even with the unlikely disbursement of all outstanding SFAC grants, the email warned, “MCCLA will not be able to easily resume programmatic activities or restart utilization of the space by the public for any purposes.”\u003c/p>\n\u003cp>To make matters worse, the authors wrote, “the current situation prevents MCCLA from generating revenue.”\u003c/p>\n\u003cp>“If SFAC can commit to eventually release even a portion of the outstanding grant amounts,” they added, “we can extend lines of credit OR begin to ask other potential donors in good faith for their support. Without new funding, MCCLA will be insolvent January 20th.”\u003c/p>\n\u003cfigure id=\"attachment_12071518\" class=\"wp-caption aligncenter\" style=\"max-width: 1500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071518\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/MissionCulturalCenterElTec1.jpg\" alt=\"\" width=\"1500\" height=\"998\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/MissionCulturalCenterElTec1.jpg 1500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/MissionCulturalCenterElTec1-160x106.jpg 160w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\">\u003cfigcaption class=\"wp-caption-text\">The Mission Cultural Center for the Latino Arts stands closed in San Francisco on Jan. 28, 2026, days after the organization ran out of operating funds and shuttered its doors indefinitely. \u003ccite>(Pablo Unzueta for El Tecolote/CatchLight Local)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Without the requested funds, Sánchez and Jentzsch outlined four possible options: declaring bankruptcy; merging with other arts nonprofits such as SoMa Arts or Galería de la Raza; creating an interim oversight structure and fiscal sponsorship by a “mission-aligned organization or even SFAC itself”; or a complete “retool” of MCCLA.\u003c/p>\n\u003cp>At its height, MCCLA served approximately 20,000 students a year. Its historic legacy includes more than 10,000 prints documenting Mission District events over five decades, Day of the Dead celebrations, Carnaval and exhibitions honoring women artists.\u003c/p>\n\u003cp>In September, then-Executive Director Martina Ayala reported that flood damage in the building had forced her to lay off staff.\u003c/p>\n\u003cp>However, the City disputes that characterization. “The City covered a majority of flood repair costs,” said Coma Te, SFAC communications director. “To suggest the laying off of staff is related to the flood damage seems inaccurate.”\u003c/p>\n\u003cp>With the City’s planned 2027 retrofit approaching, Ayala said she needed to raise $4 million for the center’s relocation by this summer. She resigned on Dec. 15.\u003c/p>\n\u003cp>Te clarified that “SFAC granted MCCLA $490k in relocation funding to help MCCLA prepare for the move.” This amount was on top of their annual operating grant, which this past year was $682k,” he said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“It was the responsibility of the organization to plan for and fundraise for any additional amount of funds the organization estimated they needed ($2-4m) to temporarily relocate for the duration of the planned retrofit work,” he said.\u003c/p>\n\u003cp>Since its founding in 1977, MCCLA has paid $1 a year in rent as part of an agreement between Latino activists and the City to reactivate a space that once housed a furniture store. In return, the organization was responsible for daily operations and building maintenance.\u003c/p>\n\u003cp>Over time, the arts and education hub became home to La Raza Graphics and later Mission Graphics, which produced posters and flyers by major artists including Calixto Robles, Ester Hernández, Juana Alicia and Herbert Sigüenza.\u003c/p>\n\u003cp>The posters documented history, announcing festivals, marches and concerts throughout the Mission District and San Francisco.\u003c/p>\n\u003cp>On Sunday, a small group of volunteers rushed to the center’s poster archives to pack and safeguard as much of the historic, and potentially revenue-generating, artwork as possible. The mood was somber, frantic and quietly purposeful.\u003c/p>\n\u003cp>“I just saw an ’80s immigration poster that could be so current,” said Eva Martínez, MCCLA’s volunteer lead archivist, underscoring the works’ enduring relevance. Martínez is also a volunteer archivist with Acción Latina, the nonprofit publisher of El Tecolote.\u003c/p>\n\u003cp>“We don’t know what’s going to happen,” Martínez said. “So we don’t want to take a chance of not being able to get documents, computers or organizational files.”\u003c/p>\n\u003cp>As he boxed posters, local historian Chris Carlsson reflected on the artwork in front of him.\u003c/p>\n\u003cp>“These are an essential part of this neighborhood,” said Carlsson, author of Hidden San Francisco, adding that the works represent “a huge legacy of the social struggles that define our place in the world.”\u003c/p>\n\u003cp>The archival collections will be temporarily rehoused in board president Sánchez’s warehouse in Hayward and at La Raza Community Resource Center, as organizers continue searching for additional local storage options.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>One person was fatally shot in San Francisco’s \u003ca href=\"https://www.kqed.org/news/tag/mission-district\">Mission District\u003c/a> on Thursday night, marking the city’s first homicide of 2026.\u003c/p>\n\u003cp>The San Francisco Police Department said officers responded to the area of 16th Street and San Bruno Avenue around 9:40 p.m. and found a victim suffering from an apparent gunshot wound.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Officers rendered aid, including CPR, and paramedics were called to the scene, but “despite the lifesaving efforts of first responders, the victim was declared deceased on scene,” the department said in a statement.\u003c/p>\n\u003cp>The fatal shooting is the first in the city this year, and comes weeks after police officials announced that San Francisco’s homicide rate \u003ca href=\"https://www.sanfranciscopolice.org/news/san-francisco-has-lowest-homicide-rate-70-years-declines\">hit a 70-year low\u003c/a> in 2025.\u003c/p>\n\u003cp>Last year, the city recorded 28 homicides, a 20% year-over-year reduction. SFPD said its homicide detail was leading an investigation into the incident. Additional information about the identities of the victim or any suspects was not available on Friday morning.\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>One person was fatally shot in San Francisco’s \u003ca href=\"https://www.kqed.org/news/tag/mission-district\">Mission District\u003c/a> on Thursday night, marking the city’s first homicide of 2026.\u003c/p>\n\u003cp>The San Francisco Police Department said officers responded to the area of 16th Street and San Bruno Avenue around 9:40 p.m. and found a victim suffering from an apparent gunshot wound.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Officers rendered aid, including CPR, and paramedics were called to the scene, but “despite the lifesaving efforts of first responders, the victim was declared deceased on scene,” the department said in a statement.\u003c/p>\n\u003cp>The fatal shooting is the first in the city this year, and comes weeks after police officials announced that San Francisco’s homicide rate \u003ca href=\"https://www.sanfranciscopolice.org/news/san-francisco-has-lowest-homicide-rate-70-years-declines\">hit a 70-year low\u003c/a> in 2025.\u003c/p>\n\u003cp>Last year, the city recorded 28 homicides, a 20% year-over-year reduction. SFPD said its homicide detail was leading an investigation into the incident. Additional information about the identities of the victim or any suspects was not available on Friday morning.\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"content": "\u003cp>A hot pink nail salon. A yellow taqueria. A periwinkle Edwardian with red trim.\u003c/p>\n\u003cp>Block after block along \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a>’s bustling 24th Street, architectural gems mimic the vibrant papel picado strung up in windowfronts across the historic \u003ca href=\"https://www.kqed.org/news/tag/mission-district\">Mission District\u003c/a> corridor.\u003c/p>\n\u003cp>Less eye-catching, however, are the small signs affixed to the sides of these buildings, an understated acknowledgment of the man who painted thousands of technicolor buildings and helped shape the city’s iconic skyline in the process: Bob Buckter, better known as Dr. Color.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>San Francisco is widely known for its colorful architectural landscape, particularly the rainbow of Victorians dotting its hillsides. Much of it can be attributed to Buckter, who has painted and consulted on color design for tens of thousands of Victorian homes, churches, commercial buildings and more for nearly 60 years.\u003c/p>\n\u003cp>“There’s another job with my sign on it,” Buckter said on a recent fall afternoon, gesturing to the left as he drove down 24th Street in his royal blue pickup truck, a license plate that reads “DRCOLOR” on the back bumper.\u003c/p>\n\u003cp>“The guy wanted the wildest pink I could come up with, and there it is,” Buckter said.\u003c/p>\n\u003cfigure id=\"attachment_12059298\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12059298\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01283_TV_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01283_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01283_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01283_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A building painted by Bob Buckter, also known as Dr. Color, is seen at 1102 Treat Ave., in San Francisco’s Mission District on Oct. 8, 2025. Buckter has designed and painted more than 23,000 homes, along with other projects in San Francisco and beyond. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The 78-year-old’s work uses different colors to highlight the ornate details of a building’s facade, generating the polychromatic architectural backdrop that draws so many people to the City by the Bay.\u003c/p>\n\u003cp>“San Francisco is the leader of the identity of Victorian architecture across the West Coast. I would probably venture to say even across the nation,” said Clark Thenhaus, associate professor of architecture at California College of the Arts in San Francisco.\u003c/p>\n\u003cp>Victorian-style architecture in the United States was first popularized on the East Coast, where these homes were constructed with natural materials like stone and brick, giving them more neutral earth-tone colors, like softer grays and browns.[aside postID=news_12057037 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-2-KQED.jpg']As the style moved toward the West Coast, timber became the primary building material for Victorians. Wood exterior made a better canvas for paint, and soon the multicolored facades could be found across California, from Santa Cruz to Nevada City in the Sierra foothills and Eureka along the coast in Humboldt County.\u003c/p>\n\u003cp>“What you find is actually a whole new way of thinking about color, because now it’s not derivative of a specific material. It’s actually applied to something,” Thenhaus said. “That’s when you start to see the Victorians kind of change their clothing from this earthen material to something that’s much more vibrant and bright.”\u003c/p>\n\u003cp>Buckter started painting houses in the 1970s after graduating from San Francisco State University with a degree in social sciences and a minor in business, cultivating his passion at the cusp of the city’s psychedelic era. After doing a couple of paint jobs for a friend, he placed an ad in a local newspaper offering house painting services to earn some extra cash while pursuing a career in real estate.\u003c/p>\n\u003cp>He never completed any formal art or color theory training, but after he landed his first home painting gig, clients kept coming. After retiring from painting homes himself in his thirties, color consulting became his full-time work.\u003c/p>\n\u003cfigure id=\"attachment_12058967\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058967\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-01_TV.jpg\" alt=\"\" width=\"2500\" height=\"840\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-01_TV.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-01_TV-2000x672.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-01_TV-160x54.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-01_TV-1536x516.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-01_TV-2048x688.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003cfigcaption class=\"wp-caption-text\">A home Bob Buckler painted is located in the Dolores Heights neighborhood in San Francisco on Oct. 2, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I just learned everything the hard way,” Buckter said. “I made sure people would be happy, even when I was trying new things, and I learned a lot doing that.”\u003c/p>\n\u003cp>Maria Diaz Bobillo, who lives in a yellow accessory dwelling unit that Buckter designed across from Dolores Park, chose the unit specifically for its sunny hues.\u003c/p>\n\u003cp>“A friend sent me the Craigslist ad, and she was like, ‘It speaks to you, it has your colors,” she said. “It has this deep yellow, and I had friends who used to call me Yellow Maria because my whole wardrobe was yellow. It was meant to be, you know? And it’s very beautiful.”\u003c/p>\n\u003cp>In front of her cottage stands another one of Buckter’s jewels, a three-story Victorian that features 11 colors in total. A yellow and gold face with blue, green and purple trimmings, plus a stained glass feature next to the front staircase.\u003c/p>\n\u003cfigure id=\"attachment_12059318\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12059318\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_00466_TV_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_00466_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_00466_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_00466_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A molding design adorned with gold leaf, a decorative style specialized by Bob Buckter, stands in the Dolores Heights neighborhood on Oct. 2, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“This is a big part of my life, this building,” Buckter said, using a green laser pointer to identify elements of the design.\u003c/p>\n\u003cp>Dr. Color himself lived in the building before moving to his current residence, a periwinkle Edwardian with gold leaf finish on Vermont Street. And he remembers every detail that went into both homes.\u003c/p>\n\u003cp>“I rigged this whole thing with my own scaffolding, you know, a plank that goes all the way across with hooks and ropes, and I did all the work up there myself,” he said, pointing to a hand-stenciled ribbon feature lining the top of his yellow building at Dolores Park.\u003c/p>\n\u003cp>Buckter rattled off memories of living there, like hot tub ragers on the roof overlooking the city’s skyline. “Lots of parties, and before all those buildings were built, this had a view of the Bay Bridge,” he said, pointing to Salesforce Tower in the distance. “Now you can’t see it, but what am I going to do? Just enjoy it, I guess.”\u003c/p>\n\u003cfigure id=\"attachment_12058968\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058968\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-02_TV.jpg\" alt=\"\" width=\"2500\" height=\"840\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-02_TV.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-02_TV-2000x672.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-02_TV-160x54.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-02_TV-1536x516.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-02_TV-2048x688.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003cfigcaption class=\"wp-caption-text\">Bob Buckler’s home is located in the Mission District in San Francisco on Oct. 2, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>For many years, Buckter, a second-generation San Franciscan who was born in the Mission District and grew up in the Sunset District, worked right alongside the painting crew on scaffolds, highlighting all the nooks and crannies with multiple colors that make it impossible not to stop and stare.\u003c/p>\n\u003cp>They never had a major accident, but they did take a few chances.\u003c/p>\n\u003cp>“One day, one of the guys that put the hooks up on the building for the plants said, ‘Hey, there’s a bunch of marijuana on this roof drying out. Send me up a brown paper bag.’ So I sent that up, we smoked it and this stuff was out of this world,” he laughed. “In retrospect, it might’ve been mixed with some bad stuff, but the good thing is everyone is still alive and healthy. So we had a lot of fun.”\u003c/p>\n\u003cp>Several artists and other “colorists” began experimenting with home exterior colors in the 1960s, inspiring one another’s work. Buckter himself did the color for two of the best-known Victorians on Steiner Street overlooking Alamo Square Park, called the “Painted Ladies,” but those have since been repainted. His work is mentioned throughout the 1978 book, \u003cem>Painted Ladies – San Francisco’s Resplendent Victorians\u003c/em>, which coined the term.\u003c/p>\n\u003cfigure id=\"attachment_12058963\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12058963 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00228_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00228_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00228_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00228_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bob Buckter’s color swatches for a new project sit on his desk in his home in the Mission District in San Francisco on Oct. 2, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>These days, Buckter primarily provides color consulting services where he’ll advise clients on palettes and types of paint for homes and businesses across the country.\u003c/p>\n\u003cp>He recently released his own book, which he said is his first and last, on all of the signature work he’s done in the city and beyond.\u003c/p>\n\u003cp>“I’m still doing commercial and industrial work; however, my labor of love and what I really enjoy best is historic homes,” Buckter said.\u003c/p>\n\u003cp>Victorians are more than just a pretty sidewalk attraction, though, Thenhaus said. They represent eras of history, social movements and changes across the city at large.\u003c/p>\n\u003cp>In the 1960s and ’70s, “most of the Victorians were more like a commune back in the day. These were like sex, drug and rock ‘n’ roll places. There were a lot of people living there, and they were inexpensive at that time,” Thenhaus said.\u003c/p>\n\u003cfigure id=\"attachment_12059296\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12059296\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01126_TV_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01126_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01126_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01126_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A building Bob Buckter painted is located in the Mission District at 3033 24th Street in San Francisco on Oct. 8, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Former homes of groups like the Cockettes, an avant-garde theater and drag group, or the Grateful Dead, still draw crowds of tourists to this day. The groovy ethos of those eras inspired their colors, but they were also a visual tool of the counter-cultural and civil rights movements of their time.\u003c/p>\n\u003cp>Brightly colored Victorians in the Castro, for example, signaled safe spaces for thousands of gay men who moved to San Francisco during World War II, after being discharged and denied G.I. benefits from the U.S. military due to their sexuality.\u003c/p>\n\u003cp>These homes also serve as a marker of some of the city’s darker histories, like the numerous Victorian homes that were placed on trucks and physically moved out of the historically African American Fillmore District and into other neighborhoods like Pacific Heights around the 1970s, displacing thousands of Black residents.\u003c/p>\n\u003cp>Today, efforts to preserve the city’s Victorian image in some ways belie the history that made them so culturally significant.\u003c/p>\n\u003cp>“They’re often now the most expensive real estate in the city, and often they are single-family homes or carved up into apartments,” Thenhaus said. “In a way, it is just preserving an image of them, but not necessarily with the kind of counter-cultural revolution that came with what led to them being so brightly painted and ornate.”\u003c/p>\n\u003cfigure id=\"attachment_12058966\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058966\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00383_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00383_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00383_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00383_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A home Bob Buckler painted is located in the Dolores Heights neighborhood in San Francisco on Oct. 2, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>As the city faces a pressing housing crisis, pouring money, time and effort into preserving Victorians strikes some as out of line with residents’ more utilitarian need for shelter.\u003c/p>\n\u003cp>“You have this real conflict of what is the priority from a city planning standpoint: the imageability of the city and its popular appeal for tourism to see these houses juxtaposed by the growing need for more housing, probably better housing, and ways of thinking about the kind of equitable structure of the housing market,” Thenhaus said.\u003c/p>\n\u003cp>Nevertheless, Victorians have stood tall throughout the city’s many boom and bust cycles. Clients still come to Dr. Color with their own ideas and preferences, and he steers people toward combinations he thinks will bring out the best of the building’s architecture, drawing on elements of the surrounding area and environment.\u003c/p>\n\u003cp>Color fads also come and go. One trend you won’t see Buckter getting enthusiastic over is monochrome, such as the all-black or all-white Victorians some homeowners are going with these days.\u003c/p>\n\u003cfigure id=\"attachment_12059320\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12059320\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01180_TV_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01180_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01180_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01180_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A building Bob Buckter painted is located in the Mission District at 3033 24th St., in San Francisco, on Oct. 8, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“In my opinion, that is an ignorant approach to decorating your facade, because the owners are ignoring the architecture. They aren’t paying attention to what the building has. I do,” he said.\u003c/p>\n\u003cp>Thenhaus said the single-color approach is part of a wider trend in fashion, a sort of “clean girl” aesthetic that’s crept into architecture and design. But it also harkens back to some of the city’s earliest Victorian homes, like the Queen Annes erected in San Francisco after the Gold Rush, which were often painted all white to cover up their wooden exterior.\u003c/p>\n\u003cp>“We’ve seen it where a lot of fashion went to a kind of monochrome. I don’t know that I read it at this point anyway as being a political statement or reaction or anything like that,” the architecture professor said. “My take on it is it’s actually a way of differentiating from the plethora of colors out there, like, here’s an all-black, here’s an all-white.”\u003c/p>\n\u003cp>Buckter has had more freedom to be creative in San Francisco than he would in many other places. City officials say they rarely step in to regulate a building’s color. Some exceptions include if a building is a designated landmark or located in certain areas like the Jackson Square Historic District, downtown’s conservation district or the Northeast Waterfront Historic District.\u003c/p>\n\u003cfigure id=\"attachment_12058964\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058964\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00257_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00257_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00257_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00257_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bob Buckter poses for a portrait at his home in the Mission District in San Francisco on Oct. 2, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Buckter is well known around town. When this reporter contacted the Planning Department for information on color regulations, the response was immediate.\u003c/p>\n\u003cp>“You wouldn’t be talking about Bob Buckter by any chance, would you? Only asking because his name is the one that came to mind,” Daniel Sider, chief of staff for San Francisco Planning, wrote in an email to KQED. “I’m familiar with him because — to be totally honest — my HOA hired him when we repainted my building.”\u003c/p>\n\u003cp>Sider’s building went with a sky blue face with white, beige and navy blue details — Dr. Color’s personal favorites.\u003c/p>\n\u003cp>“I like blue,” Buckter said. “My truck is blue and I’ve got a couple old Mercedes-Benz collector cars that are also blue and gray.”\u003c/p>\n\u003cp>But most anything goes for Dr. Color, if it’s what the client wants. His approach and inspiration, he said, “is to have people happy about what I’m doing, something they personally like, and that will appeal to the widest range of people so they can look up and see something that is in very good taste.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Bob Buckter has contributed to the city’s colorful architectural backdrop for decades, and continues to draw people to the City by the Bay.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>A hot pink nail salon. A yellow taqueria. A periwinkle Edwardian with red trim.\u003c/p>\n\u003cp>Block after block along \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a>’s bustling 24th Street, architectural gems mimic the vibrant papel picado strung up in windowfronts across the historic \u003ca href=\"https://www.kqed.org/news/tag/mission-district\">Mission District\u003c/a> corridor.\u003c/p>\n\u003cp>Less eye-catching, however, are the small signs affixed to the sides of these buildings, an understated acknowledgment of the man who painted thousands of technicolor buildings and helped shape the city’s iconic skyline in the process: Bob Buckter, better known as Dr. Color.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>San Francisco is widely known for its colorful architectural landscape, particularly the rainbow of Victorians dotting its hillsides. Much of it can be attributed to Buckter, who has painted and consulted on color design for tens of thousands of Victorian homes, churches, commercial buildings and more for nearly 60 years.\u003c/p>\n\u003cp>“There’s another job with my sign on it,” Buckter said on a recent fall afternoon, gesturing to the left as he drove down 24th Street in his royal blue pickup truck, a license plate that reads “DRCOLOR” on the back bumper.\u003c/p>\n\u003cp>“The guy wanted the wildest pink I could come up with, and there it is,” Buckter said.\u003c/p>\n\u003cfigure id=\"attachment_12059298\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12059298\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01283_TV_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01283_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01283_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01283_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A building painted by Bob Buckter, also known as Dr. Color, is seen at 1102 Treat Ave., in San Francisco’s Mission District on Oct. 8, 2025. Buckter has designed and painted more than 23,000 homes, along with other projects in San Francisco and beyond. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The 78-year-old’s work uses different colors to highlight the ornate details of a building’s facade, generating the polychromatic architectural backdrop that draws so many people to the City by the Bay.\u003c/p>\n\u003cp>“San Francisco is the leader of the identity of Victorian architecture across the West Coast. I would probably venture to say even across the nation,” said Clark Thenhaus, associate professor of architecture at California College of the Arts in San Francisco.\u003c/p>\n\u003cp>Victorian-style architecture in the United States was first popularized on the East Coast, where these homes were constructed with natural materials like stone and brick, giving them more neutral earth-tone colors, like softer grays and browns.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>As the style moved toward the West Coast, timber became the primary building material for Victorians. Wood exterior made a better canvas for paint, and soon the multicolored facades could be found across California, from Santa Cruz to Nevada City in the Sierra foothills and Eureka along the coast in Humboldt County.\u003c/p>\n\u003cp>“What you find is actually a whole new way of thinking about color, because now it’s not derivative of a specific material. It’s actually applied to something,” Thenhaus said. “That’s when you start to see the Victorians kind of change their clothing from this earthen material to something that’s much more vibrant and bright.”\u003c/p>\n\u003cp>Buckter started painting houses in the 1970s after graduating from San Francisco State University with a degree in social sciences and a minor in business, cultivating his passion at the cusp of the city’s psychedelic era. After doing a couple of paint jobs for a friend, he placed an ad in a local newspaper offering house painting services to earn some extra cash while pursuing a career in real estate.\u003c/p>\n\u003cp>He never completed any formal art or color theory training, but after he landed his first home painting gig, clients kept coming. After retiring from painting homes himself in his thirties, color consulting became his full-time work.\u003c/p>\n\u003cfigure id=\"attachment_12058967\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058967\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-01_TV.jpg\" alt=\"\" width=\"2500\" height=\"840\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-01_TV.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-01_TV-2000x672.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-01_TV-160x54.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-01_TV-1536x516.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-01_TV-2048x688.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003cfigcaption class=\"wp-caption-text\">A home Bob Buckler painted is located in the Dolores Heights neighborhood in San Francisco on Oct. 2, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I just learned everything the hard way,” Buckter said. “I made sure people would be happy, even when I was trying new things, and I learned a lot doing that.”\u003c/p>\n\u003cp>Maria Diaz Bobillo, who lives in a yellow accessory dwelling unit that Buckter designed across from Dolores Park, chose the unit specifically for its sunny hues.\u003c/p>\n\u003cp>“A friend sent me the Craigslist ad, and she was like, ‘It speaks to you, it has your colors,” she said. “It has this deep yellow, and I had friends who used to call me Yellow Maria because my whole wardrobe was yellow. It was meant to be, you know? And it’s very beautiful.”\u003c/p>\n\u003cp>In front of her cottage stands another one of Buckter’s jewels, a three-story Victorian that features 11 colors in total. A yellow and gold face with blue, green and purple trimmings, plus a stained glass feature next to the front staircase.\u003c/p>\n\u003cfigure id=\"attachment_12059318\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12059318\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_00466_TV_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_00466_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_00466_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_00466_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A molding design adorned with gold leaf, a decorative style specialized by Bob Buckter, stands in the Dolores Heights neighborhood on Oct. 2, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“This is a big part of my life, this building,” Buckter said, using a green laser pointer to identify elements of the design.\u003c/p>\n\u003cp>Dr. Color himself lived in the building before moving to his current residence, a periwinkle Edwardian with gold leaf finish on Vermont Street. And he remembers every detail that went into both homes.\u003c/p>\n\u003cp>“I rigged this whole thing with my own scaffolding, you know, a plank that goes all the way across with hooks and ropes, and I did all the work up there myself,” he said, pointing to a hand-stenciled ribbon feature lining the top of his yellow building at Dolores Park.\u003c/p>\n\u003cp>Buckter rattled off memories of living there, like hot tub ragers on the roof overlooking the city’s skyline. “Lots of parties, and before all those buildings were built, this had a view of the Bay Bridge,” he said, pointing to Salesforce Tower in the distance. “Now you can’t see it, but what am I going to do? Just enjoy it, I guess.”\u003c/p>\n\u003cfigure id=\"attachment_12058968\" class=\"wp-caption aligncenter\" style=\"max-width: 2500px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058968\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-02_TV.jpg\" alt=\"\" width=\"2500\" height=\"840\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-02_TV.jpg 2500w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-02_TV-2000x672.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-02_TV-160x54.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-02_TV-1536x516.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-drcolor_DIPTYCH-02_TV-2048x688.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\">\u003cfigcaption class=\"wp-caption-text\">Bob Buckler’s home is located in the Mission District in San Francisco on Oct. 2, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>For many years, Buckter, a second-generation San Franciscan who was born in the Mission District and grew up in the Sunset District, worked right alongside the painting crew on scaffolds, highlighting all the nooks and crannies with multiple colors that make it impossible not to stop and stare.\u003c/p>\n\u003cp>They never had a major accident, but they did take a few chances.\u003c/p>\n\u003cp>“One day, one of the guys that put the hooks up on the building for the plants said, ‘Hey, there’s a bunch of marijuana on this roof drying out. Send me up a brown paper bag.’ So I sent that up, we smoked it and this stuff was out of this world,” he laughed. “In retrospect, it might’ve been mixed with some bad stuff, but the good thing is everyone is still alive and healthy. So we had a lot of fun.”\u003c/p>\n\u003cp>Several artists and other “colorists” began experimenting with home exterior colors in the 1960s, inspiring one another’s work. Buckter himself did the color for two of the best-known Victorians on Steiner Street overlooking Alamo Square Park, called the “Painted Ladies,” but those have since been repainted. His work is mentioned throughout the 1978 book, \u003cem>Painted Ladies – San Francisco’s Resplendent Victorians\u003c/em>, which coined the term.\u003c/p>\n\u003cfigure id=\"attachment_12058963\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12058963 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00228_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00228_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00228_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00228_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bob Buckter’s color swatches for a new project sit on his desk in his home in the Mission District in San Francisco on Oct. 2, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>These days, Buckter primarily provides color consulting services where he’ll advise clients on palettes and types of paint for homes and businesses across the country.\u003c/p>\n\u003cp>He recently released his own book, which he said is his first and last, on all of the signature work he’s done in the city and beyond.\u003c/p>\n\u003cp>“I’m still doing commercial and industrial work; however, my labor of love and what I really enjoy best is historic homes,” Buckter said.\u003c/p>\n\u003cp>Victorians are more than just a pretty sidewalk attraction, though, Thenhaus said. They represent eras of history, social movements and changes across the city at large.\u003c/p>\n\u003cp>In the 1960s and ’70s, “most of the Victorians were more like a commune back in the day. These were like sex, drug and rock ‘n’ roll places. There were a lot of people living there, and they were inexpensive at that time,” Thenhaus said.\u003c/p>\n\u003cfigure id=\"attachment_12059296\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12059296\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01126_TV_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01126_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01126_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01126_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A building Bob Buckter painted is located in the Mission District at 3033 24th Street in San Francisco on Oct. 8, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Former homes of groups like the Cockettes, an avant-garde theater and drag group, or the Grateful Dead, still draw crowds of tourists to this day. The groovy ethos of those eras inspired their colors, but they were also a visual tool of the counter-cultural and civil rights movements of their time.\u003c/p>\n\u003cp>Brightly colored Victorians in the Castro, for example, signaled safe spaces for thousands of gay men who moved to San Francisco during World War II, after being discharged and denied G.I. benefits from the U.S. military due to their sexuality.\u003c/p>\n\u003cp>These homes also serve as a marker of some of the city’s darker histories, like the numerous Victorian homes that were placed on trucks and physically moved out of the historically African American Fillmore District and into other neighborhoods like Pacific Heights around the 1970s, displacing thousands of Black residents.\u003c/p>\n\u003cp>Today, efforts to preserve the city’s Victorian image in some ways belie the history that made them so culturally significant.\u003c/p>\n\u003cp>“They’re often now the most expensive real estate in the city, and often they are single-family homes or carved up into apartments,” Thenhaus said. “In a way, it is just preserving an image of them, but not necessarily with the kind of counter-cultural revolution that came with what led to them being so brightly painted and ornate.”\u003c/p>\n\u003cfigure id=\"attachment_12058966\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058966\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00383_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00383_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00383_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00383_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A home Bob Buckler painted is located in the Dolores Heights neighborhood in San Francisco on Oct. 2, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>As the city faces a pressing housing crisis, pouring money, time and effort into preserving Victorians strikes some as out of line with residents’ more utilitarian need for shelter.\u003c/p>\n\u003cp>“You have this real conflict of what is the priority from a city planning standpoint: the imageability of the city and its popular appeal for tourism to see these houses juxtaposed by the growing need for more housing, probably better housing, and ways of thinking about the kind of equitable structure of the housing market,” Thenhaus said.\u003c/p>\n\u003cp>Nevertheless, Victorians have stood tall throughout the city’s many boom and bust cycles. Clients still come to Dr. Color with their own ideas and preferences, and he steers people toward combinations he thinks will bring out the best of the building’s architecture, drawing on elements of the surrounding area and environment.\u003c/p>\n\u003cp>Color fads also come and go. One trend you won’t see Buckter getting enthusiastic over is monochrome, such as the all-black or all-white Victorians some homeowners are going with these days.\u003c/p>\n\u003cfigure id=\"attachment_12059320\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12059320\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01180_TV_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01180_TV_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01180_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251008-drcolor_01180_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A building Bob Buckter painted is located in the Mission District at 3033 24th St., in San Francisco, on Oct. 8, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“In my opinion, that is an ignorant approach to decorating your facade, because the owners are ignoring the architecture. They aren’t paying attention to what the building has. I do,” he said.\u003c/p>\n\u003cp>Thenhaus said the single-color approach is part of a wider trend in fashion, a sort of “clean girl” aesthetic that’s crept into architecture and design. But it also harkens back to some of the city’s earliest Victorian homes, like the Queen Annes erected in San Francisco after the Gold Rush, which were often painted all white to cover up their wooden exterior.\u003c/p>\n\u003cp>“We’ve seen it where a lot of fashion went to a kind of monochrome. I don’t know that I read it at this point anyway as being a political statement or reaction or anything like that,” the architecture professor said. “My take on it is it’s actually a way of differentiating from the plethora of colors out there, like, here’s an all-black, here’s an all-white.”\u003c/p>\n\u003cp>Buckter has had more freedom to be creative in San Francisco than he would in many other places. City officials say they rarely step in to regulate a building’s color. Some exceptions include if a building is a designated landmark or located in certain areas like the Jackson Square Historic District, downtown’s conservation district or the Northeast Waterfront Historic District.\u003c/p>\n\u003cfigure id=\"attachment_12058964\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058964\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00257_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00257_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00257_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00257_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bob Buckter poses for a portrait at his home in the Mission District in San Francisco on Oct. 2, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Buckter is well known around town. When this reporter contacted the Planning Department for information on color regulations, the response was immediate.\u003c/p>\n\u003cp>“You wouldn’t be talking about Bob Buckter by any chance, would you? Only asking because his name is the one that came to mind,” Daniel Sider, chief of staff for San Francisco Planning, wrote in an email to KQED. “I’m familiar with him because — to be totally honest — my HOA hired him when we repainted my building.”\u003c/p>\n\u003cp>Sider’s building went with a sky blue face with white, beige and navy blue details — Dr. Color’s personal favorites.\u003c/p>\n\u003cp>“I like blue,” Buckter said. “My truck is blue and I’ve got a couple old Mercedes-Benz collector cars that are also blue and gray.”\u003c/p>\n\u003cp>But most anything goes for Dr. Color, if it’s what the client wants. His approach and inspiration, he said, “is to have people happy about what I’m doing, something they personally like, and that will appeal to the widest range of people so they can look up and see something that is in very good taste.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "san-francisco-nail-artist-turns-manicures-into-wearable-art-rooted-in-mexican-heritage",
"title": "San Francisco Nail Artist Turns Manicures Into Wearable Art Rooted in Mexican Heritage",
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"headTitle": "San Francisco Nail Artist Turns Manicures Into Wearable Art Rooted in Mexican Heritage | KQED",
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"content": "\u003cp>\u003cem>Sign up for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\u003cp>Against a sky blue backdrop, Laysa Cazares painted a series of \u003ca href=\"https://www.kqed.org/news/tag/california\">California\u003c/a> poppies. With a tiny brush, she used shades of orange to create petals just a few millimeters wide that looked like they were fluttering in a breeze.\u003c/p>\n\u003cp>A lifelong artist, Cazares’ favorite medium may seem unusual: fingernails.\u003c/p>\n\u003cp>“It’s a little canvas where you can put whatever you want, and it’s wearable art, which I think is really cool,” the 29-year-old said.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Cazares, raised in Manteca and now based in San Francisco, is among a growing number of high-end nail artists elevating traditional manicures into works of art amid the booming multibillion-dollar beauty industry. She has built a following for her three-dimensional, airbrushed and hand-painted nail designs that incorporate fashion, her Mexican heritage and meticulous artistry.\u003c/p>\n\u003cp>On a recent morning, her right hand featured metallic charcoal gray adorned with polka dots, which she said are trending. Her left hand showed a light blue-hued design with three-dimensional spheres inspired by a bubble bath.\u003c/p>\n\u003cfigure id=\"attachment_12055054\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12055054\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Laysa Cazares pulls gel from a container during a nail-sculpting class at Sparkle SF in San Francisco on Sept. 4, 2025. Cazares, a Hayward native, is known for her detailed, three-dimensional nail art. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Cazares, who goes by the moniker \u003ca href=\"https://www.instagram.com/nailbruja/\">Nail Bruja\u003c/a> — “nail witch” in Spanglish — uses a variety of gels to layer on clients’ nails, create longer nails and sculpt 3D objects from scratch. She then applies paints and polishes to create intricate designs and effects like a cat-eye shimmer or reflective shine.\u003c/p>\n\u003cp>For one client, she created a tiny cat that looked like it was poking out from behind a nail. For another, she shaped long, pointy nails to resemble plant leaves dotted with 3D ladybugs and raindrops.\u003c/p>\n\u003cp>“It’s almost like clay, so you can just mold it and then you paint it and you can do whatever,” she said. “That wasn’t a thing 10 years ago until recently, so it’s really cool to be able to make whatever you want on your nail.”[aside postID=arts_13981143 hero='https://cdn.kqed.org/wp-content/uploads/sites/2/2024/09/240916_ElGrito_EG_007-1020x680.jpg']Her love affair with nails started early. She remembers waking up early — and sometimes being late — because she painted her nails in the morning to match her outfit. She credits her older sister for introducing her to painting, ceramics and other crafts.\u003c/p>\n\u003cp>After high school, Cazares decided against college but wanted a career in art. She didn’t see a clear path until her sister suggested she become a licensed nail technician, which she did in 2015.\u003c/p>\n\u003cp>Her parents were skeptical at first, questioning how she could earn a living wage doing manicures and pedicures. Nail technicians \u003ca href=\"https://www.bls.gov/ooh/personal-care-and-service/manicurists-and-pedicurists.htm\">made an average\u003c/a> of $16.66 per hour or about $34,660 a year in 2024, according to the U.S. Bureau of Labor Statistics. The industry has a \u003ca href=\"https://www.kqed.org/news/11275303/nail-salon-workers-allege-wage-theft-indicate-larger-exploitation\">history of labor exploitation\u003c/a>.\u003c/p>\n\u003cp>“I have immigrant parents, they’re from Mexico, and my mom, one of her favorite sayings, ‘I didn’t cross a country for you to not be successful,’” Cazeres said. That made her more determined to pursue nail art in a way that would be lucrative.\u003c/p>\n\u003cp>Six years ago, she immersed herself in nail art while working at a Fremont salon specializing in designs with long acrylic tips, which were popular at the time.\u003c/p>\n\u003cp>“I had a full clientele and it just clicked like, ‘Oh, I really could actually live off of this and have it be my career full time,” she said. “Sometimes I’m like, ‘Oh, maybe going to school would have been cool, too.’ But I love nails and I love art. So being a nail artist just works. I get to combine both.”\u003c/p>\n\u003cp>In 2022, she moved to Miami, which also has a robust nail industry. She returned to California last December and now works at Sparkle SF, a salon in San Francisco’s Mission District.\u003c/p>\n\u003cfigure id=\"attachment_12055050\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12055050\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-5-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-5-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-5-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-5-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Polaroids of staff and visitors decorate a wall inside Sparkle SF in San Francisco on Sept. 4, 2025. The studio doubles as both a workplace and a creative hub for nail art. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“San Francisco is just such a fun, quirky, unique place where even the older generations are into nail art,” she said. “Younger people will do all the crazy stuff, and they’re not scared to get 3D. They’re not scared to like chrome or airbrush or anything. They’re down to try it all.”\u003c/p>\n\u003cp>Sparke SF is strictly for nail art and doesn’t offer pedicures, massages or facials, said owner Mia Rubie, who started the salon more than a decade ago and has watched nail art continuously evolve.\u003c/p>\n\u003cp>“Now, there’s so many possibilities with nail art,” thanks in part to social media, she said. Clients “are making it a very personalized experience, like something tailored to their own interests or something that they’re into or dedicating nails to somebody else or things like that. People are discovering that you can use it as a valid expression of art.”\u003c/p>\n\u003cp>“The history of nails is very multicultural,” said Jillian Hernandez, a professor of women’s studies at the University of Florida who leads the Full Set Project, a team of scholars researching the nail industry. The intricate nail designs innovated by Vietnamese nail techs caught on with Black and Latina women, who helped turn long, brightly decorated nails into bold fashion statements.\u003c/p>\n\u003cp>Her team plans to release a documentary, \u003ca href=\"https://historymiami.org/event/film-screening-panel-discussion-full-set-a-celebration-of-miami-nail-artistry/\">\u003cem>Nail Tech: Portrait of an Artist\u003c/em>\u003c/a>, in December, chronicling the career of Miami-based nail artist Kro Vargas.\u003c/p>\n\u003cfigure id=\"attachment_12055053\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12055053\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-21-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-21-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-21-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-21-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">An assortment of intricate nail designs displayed at Sparkle SF in San Francisco on Sept. 4, 2025. The salon is known for showcasing bold, colorful and three-dimensional nail artistry. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Over the last decade, particularly the last five years since COVID, there was increasing interest in self-care practices, but also famous women of color like Cardi B, for example, entered the mainstream and also entered spaces of fashion and brought their own aesthetics to these spaces,” Hernandez said.\u003c/p>\n\u003cp>The shift from seeing nails as simple grooming to fashionable art is slowly changing how workers in the industry are viewed, Hernandez said.\u003c/p>\n\u003cp>“It gets to this fundamental question of how do we value workers? We tend to undervalue care work because it’s associated with women and people of color,” she said. “All nail techs are artists, and they should be respected for their labor, whether they’re in the corner salon or whether they’re in these highly specialized studios doing nails for celebrities. That’s extremely important.”\u003c/p>\n\u003cp>The cost of nail art is also rising as designs require more expertise and time. At Sparkle, prices start around $60 for a basic manicure, but intricate designs can cost a few hundred dollars and take several hours. Cazares said her designs typically last about a month.\u003c/p>\n\u003cfigure id=\"attachment_12055052\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12055052\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-19-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-19-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Nail artist Laysa Cazares works at her station inside Sparkle SF in San Francisco on Sept. 4, 2025. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The most expensive set she has ever done took eight hours, covered both hands with Swarovski crystals and cost $1,400.\u003c/p>\n\u003cp>“Nails aren’t a necessity; they are a luxury,” Cazares said. “I love the feeling of feeling put together, and for a lot of people, this does that for them. For women who work corporate tech jobs, their jobs are so demanding; this is a form of self-expression.”\u003c/p>\n\u003cp>That resonates with San Mateo resident Cristina Medina, 30, who had her first manicure in middle school.\u003c/p>\n\u003cp>“My mom always had her nails done for as long as I can remember, so I think I got it from her, the habit of getting my nails done,” she said. “I’ve always correlated getting my nails done as a way of self-pampering, of taking care of myself. It helps me feel more put together.”\u003c/p>\n\u003cfigure id=\"attachment_12057050\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12057050\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250919-K-ONDA-NAIL-ARTIST-DIPTYCH-1.jpg\" alt=\"\" width=\"2000\" height=\"1129\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250919-K-ONDA-NAIL-ARTIST-DIPTYCH-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250919-K-ONDA-NAIL-ARTIST-DIPTYCH-1-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250919-K-ONDA-NAIL-ARTIST-DIPTYCH-1-1536x867.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Specialty designs by San Francisco nail artist Laysa Cazares. \u003ccite>(Courtesy of Laysa Cazares)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Medina has a standing appointment every three weeks. Her designs range from a simple French tip to more seasonal creations.\u003c/p>\n\u003cp>“I like to spice it up during the holidays,” she said. “For example, Halloween and Dia de los Muertos are coming up, so I might mess with orange, brown colors or even pumpkin. It really gives me that creative freedom and gives me a way to express myself throughout the year.”\u003c/p>\n\u003cp>Cazares is hosting an event this month called \u003ca href=\"http://www.nomicreativestudios.com\">Hexed by Nail Bruja & Friends\u003c/a> to showcase nail art the way an art gallery exhibits paintings. The Friday event will also feature vendors, tarot card readings and cocktails, and will run from 6–9 p.m. at a retro pinball arcade at 1767 Waller St. in San Francisco. Tickets are $30.\u003c/p>\n\u003cp>\u003cem>\u003cstrong>Clarification:\u003c/strong> An earlier version of this story said “Latina and Black women pioneered long, brightly decorated nails as fashion statements well before the mainstream embraced the look, she said, while many Vietnamese women have worked in salons.” To clarify, the professor emphasized that Black and Latina women helped popularize and bring visibility to nail art as a cultural fashion statement, while Vietnamese women, many of them immigrants, played a central role in the nail salon industry where the style was widely practiced.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"title": "San Francisco Nail Artist Turns Manicures Into Wearable Art Rooted in Mexican Heritage | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>Sign up for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\u003cp>Against a sky blue backdrop, Laysa Cazares painted a series of \u003ca href=\"https://www.kqed.org/news/tag/california\">California\u003c/a> poppies. With a tiny brush, she used shades of orange to create petals just a few millimeters wide that looked like they were fluttering in a breeze.\u003c/p>\n\u003cp>A lifelong artist, Cazares’ favorite medium may seem unusual: fingernails.\u003c/p>\n\u003cp>“It’s a little canvas where you can put whatever you want, and it’s wearable art, which I think is really cool,” the 29-year-old said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Cazares, raised in Manteca and now based in San Francisco, is among a growing number of high-end nail artists elevating traditional manicures into works of art amid the booming multibillion-dollar beauty industry. She has built a following for her three-dimensional, airbrushed and hand-painted nail designs that incorporate fashion, her Mexican heritage and meticulous artistry.\u003c/p>\n\u003cp>On a recent morning, her right hand featured metallic charcoal gray adorned with polka dots, which she said are trending. Her left hand showed a light blue-hued design with three-dimensional spheres inspired by a bubble bath.\u003c/p>\n\u003cfigure id=\"attachment_12055054\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12055054\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Laysa Cazares pulls gel from a container during a nail-sculpting class at Sparkle SF in San Francisco on Sept. 4, 2025. Cazares, a Hayward native, is known for her detailed, three-dimensional nail art. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Cazares, who goes by the moniker \u003ca href=\"https://www.instagram.com/nailbruja/\">Nail Bruja\u003c/a> — “nail witch” in Spanglish — uses a variety of gels to layer on clients’ nails, create longer nails and sculpt 3D objects from scratch. She then applies paints and polishes to create intricate designs and effects like a cat-eye shimmer or reflective shine.\u003c/p>\n\u003cp>For one client, she created a tiny cat that looked like it was poking out from behind a nail. For another, she shaped long, pointy nails to resemble plant leaves dotted with 3D ladybugs and raindrops.\u003c/p>\n\u003cp>“It’s almost like clay, so you can just mold it and then you paint it and you can do whatever,” she said. “That wasn’t a thing 10 years ago until recently, so it’s really cool to be able to make whatever you want on your nail.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Her love affair with nails started early. She remembers waking up early — and sometimes being late — because she painted her nails in the morning to match her outfit. She credits her older sister for introducing her to painting, ceramics and other crafts.\u003c/p>\n\u003cp>After high school, Cazares decided against college but wanted a career in art. She didn’t see a clear path until her sister suggested she become a licensed nail technician, which she did in 2015.\u003c/p>\n\u003cp>Her parents were skeptical at first, questioning how she could earn a living wage doing manicures and pedicures. Nail technicians \u003ca href=\"https://www.bls.gov/ooh/personal-care-and-service/manicurists-and-pedicurists.htm\">made an average\u003c/a> of $16.66 per hour or about $34,660 a year in 2024, according to the U.S. Bureau of Labor Statistics. The industry has a \u003ca href=\"https://www.kqed.org/news/11275303/nail-salon-workers-allege-wage-theft-indicate-larger-exploitation\">history of labor exploitation\u003c/a>.\u003c/p>\n\u003cp>“I have immigrant parents, they’re from Mexico, and my mom, one of her favorite sayings, ‘I didn’t cross a country for you to not be successful,’” Cazeres said. That made her more determined to pursue nail art in a way that would be lucrative.\u003c/p>\n\u003cp>Six years ago, she immersed herself in nail art while working at a Fremont salon specializing in designs with long acrylic tips, which were popular at the time.\u003c/p>\n\u003cp>“I had a full clientele and it just clicked like, ‘Oh, I really could actually live off of this and have it be my career full time,” she said. “Sometimes I’m like, ‘Oh, maybe going to school would have been cool, too.’ But I love nails and I love art. So being a nail artist just works. I get to combine both.”\u003c/p>\n\u003cp>In 2022, she moved to Miami, which also has a robust nail industry. She returned to California last December and now works at Sparkle SF, a salon in San Francisco’s Mission District.\u003c/p>\n\u003cfigure id=\"attachment_12055050\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12055050\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-5-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-5-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-5-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-5-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Polaroids of staff and visitors decorate a wall inside Sparkle SF in San Francisco on Sept. 4, 2025. The studio doubles as both a workplace and a creative hub for nail art. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“San Francisco is just such a fun, quirky, unique place where even the older generations are into nail art,” she said. “Younger people will do all the crazy stuff, and they’re not scared to get 3D. They’re not scared to like chrome or airbrush or anything. They’re down to try it all.”\u003c/p>\n\u003cp>Sparke SF is strictly for nail art and doesn’t offer pedicures, massages or facials, said owner Mia Rubie, who started the salon more than a decade ago and has watched nail art continuously evolve.\u003c/p>\n\u003cp>“Now, there’s so many possibilities with nail art,” thanks in part to social media, she said. Clients “are making it a very personalized experience, like something tailored to their own interests or something that they’re into or dedicating nails to somebody else or things like that. People are discovering that you can use it as a valid expression of art.”\u003c/p>\n\u003cp>“The history of nails is very multicultural,” said Jillian Hernandez, a professor of women’s studies at the University of Florida who leads the Full Set Project, a team of scholars researching the nail industry. The intricate nail designs innovated by Vietnamese nail techs caught on with Black and Latina women, who helped turn long, brightly decorated nails into bold fashion statements.\u003c/p>\n\u003cp>Her team plans to release a documentary, \u003ca href=\"https://historymiami.org/event/film-screening-panel-discussion-full-set-a-celebration-of-miami-nail-artistry/\">\u003cem>Nail Tech: Portrait of an Artist\u003c/em>\u003c/a>, in December, chronicling the career of Miami-based nail artist Kro Vargas.\u003c/p>\n\u003cfigure id=\"attachment_12055053\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12055053\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-21-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-21-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-21-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-21-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">An assortment of intricate nail designs displayed at Sparkle SF in San Francisco on Sept. 4, 2025. The salon is known for showcasing bold, colorful and three-dimensional nail artistry. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Over the last decade, particularly the last five years since COVID, there was increasing interest in self-care practices, but also famous women of color like Cardi B, for example, entered the mainstream and also entered spaces of fashion and brought their own aesthetics to these spaces,” Hernandez said.\u003c/p>\n\u003cp>The shift from seeing nails as simple grooming to fashionable art is slowly changing how workers in the industry are viewed, Hernandez said.\u003c/p>\n\u003cp>“It gets to this fundamental question of how do we value workers? We tend to undervalue care work because it’s associated with women and people of color,” she said. “All nail techs are artists, and they should be respected for their labor, whether they’re in the corner salon or whether they’re in these highly specialized studios doing nails for celebrities. That’s extremely important.”\u003c/p>\n\u003cp>The cost of nail art is also rising as designs require more expertise and time. At Sparkle, prices start around $60 for a basic manicure, but intricate designs can cost a few hundred dollars and take several hours. Cazares said her designs typically last about a month.\u003c/p>\n\u003cfigure id=\"attachment_12055052\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12055052\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-19-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250904_K-ONDA-SEPTEMBER-NAIL-ARTIST-_GH-19-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Nail artist Laysa Cazares works at her station inside Sparkle SF in San Francisco on Sept. 4, 2025. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The most expensive set she has ever done took eight hours, covered both hands with Swarovski crystals and cost $1,400.\u003c/p>\n\u003cp>“Nails aren’t a necessity; they are a luxury,” Cazares said. “I love the feeling of feeling put together, and for a lot of people, this does that for them. For women who work corporate tech jobs, their jobs are so demanding; this is a form of self-expression.”\u003c/p>\n\u003cp>That resonates with San Mateo resident Cristina Medina, 30, who had her first manicure in middle school.\u003c/p>\n\u003cp>“My mom always had her nails done for as long as I can remember, so I think I got it from her, the habit of getting my nails done,” she said. “I’ve always correlated getting my nails done as a way of self-pampering, of taking care of myself. It helps me feel more put together.”\u003c/p>\n\u003cfigure id=\"attachment_12057050\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12057050\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250919-K-ONDA-NAIL-ARTIST-DIPTYCH-1.jpg\" alt=\"\" width=\"2000\" height=\"1129\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250919-K-ONDA-NAIL-ARTIST-DIPTYCH-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250919-K-ONDA-NAIL-ARTIST-DIPTYCH-1-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250919-K-ONDA-NAIL-ARTIST-DIPTYCH-1-1536x867.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Specialty designs by San Francisco nail artist Laysa Cazares. \u003ccite>(Courtesy of Laysa Cazares)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Medina has a standing appointment every three weeks. Her designs range from a simple French tip to more seasonal creations.\u003c/p>\n\u003cp>“I like to spice it up during the holidays,” she said. “For example, Halloween and Dia de los Muertos are coming up, so I might mess with orange, brown colors or even pumpkin. It really gives me that creative freedom and gives me a way to express myself throughout the year.”\u003c/p>\n\u003cp>Cazares is hosting an event this month called \u003ca href=\"http://www.nomicreativestudios.com\">Hexed by Nail Bruja & Friends\u003c/a> to showcase nail art the way an art gallery exhibits paintings. The Friday event will also feature vendors, tarot card readings and cocktails, and will run from 6–9 p.m. at a retro pinball arcade at 1767 Waller St. in San Francisco. Tickets are $30.\u003c/p>\n\u003cp>\u003cem>\u003cstrong>Clarification:\u003c/strong> An earlier version of this story said “Latina and Black women pioneered long, brightly decorated nails as fashion statements well before the mainstream embraced the look, she said, while many Vietnamese women have worked in salons.” To clarify, the professor emphasized that Black and Latina women helped popularize and bring visibility to nail art as a cultural fashion statement, while Vietnamese women, many of them immigrants, played a central role in the nail salon industry where the style was widely practiced.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>“Oh my God — look at this cut!”\u003c/p>\n\u003cp>As soon as he opened his eyes and saw his reflection in the barbershop mirror in front of him, Angel Filimoehala couldn’t help declaring his happiness with the finished result.\u003c/p>\n\u003cp>Turning his head to see his new haircut from different angles, Filimoehala’s grin only kept growing. “I look good,” he said. “I \u003cem>feel\u003c/em> good!”\u003c/p>\n\u003cp>Standing behind him in the Steel & Strand Barbershop in San Francisco’s Mission District was Santana Vasquez — a barber known professionally as Twinkie or Twinks 415 who’s been cutting Filimoehala’s hair for several years.\u003c/p>\n\u003cp>“I feel like a haircut affirms exactly how I want to look,” Filimoehala said. “As a queer person, it is kind of intimidating stepping into spaces like a barbershop. But with Santana, I know I’m good.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"#A\">Jump to: Tips for finding gender-affirming haircuts and grooming\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cp>Finishing Filimoehala’s hair with a spray of coconut oil, Vasquez gently brushed the remaining hair from his shoulders. “A lot of my clients, I feel like they’re my family, to be honest,” Vasquez said. “They sit in my chair, and we talk about what’s going on with them in their day-to-day. I’m not going to stay quiet through the whole haircut.”\u003c/p>\n\u003cp>For Vasquez, his barber chair is a safe space for queer people — especially for transgender men like him, who’ve felt anxious or uncomfortable getting their haircut at other barbershops. Earlier in March, he published \u003ca href=\"https://www.instagram.com/twinks415/\">a flyer on his Instagram page\u003c/a> offering free haircuts all month long to trans men. Within a week, the post had already been shared hundreds of times, with dozens of people commenting messages of support.\u003c/p>\n\u003cfigure id=\"attachment_12033467\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12033467\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-12.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-12.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-12-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-12-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-12-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-12-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-12-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Santana ‘Twinks’ Vasquez cuts Angel Filimoehala’s hair at Steel and Strand barbershop in San Francisco on March 26, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I wanted to open this up for younger trans men that are facing homelessness, that are in the shelter, that don’t have the resources to be able to afford a haircut in San Francisco because prices are super high,” he said, adding that since he published the flyer, people from all over the country — and even abroad — have reached out.\u003c/p>\n\u003cp>“I honestly did not expect the flyer to reach so many people,” he admitted.\u003c/p>\n\u003ch2>\u003cstrong>‘Kind of like community work’\u003c/strong>\u003c/h2>\n\u003cp>For Vasquez, who grew up in the Mission District, it wasn’t always easy to find a place he felt good getting a haircut himself. Beauty salons often weren’t the best option for finding the styles he wanted. Meanwhile, barber shops were usually spaces taken up by \u003ca href=\"https://www.nytimes.com/1994/08/14/nyregion/art-a-meditation-on-masculinity-wrapped-up-in-a-barbershop.html\">cisgender Latino men\u003c/a>.\u003c/p>\n\u003cp>“Damn, you feel like Tupac — ‘all eyes on me,’” he laughed. “It’s scary to walk in such a male-dominated area … you feel that testosterone walking in and everybody’s looking at you, sizing you up.”\u003c/p>\n\u003cp>Also, “they might misgender you,” Vasquez said. “They probably don’t know what [wording] to use.”\u003c/p>\n\u003cp>As a teen, Vasquez would occasionally cut family members’ hair, but it was after he lost a close friend in 2017 that he decided to formally train as a barber. He wanted to become what he never saw growing up: a trans barber of color serving other trans people of color.\u003c/p>\n\u003cfigure id=\"attachment_12033469\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12033469\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-33.jpg\" alt=\"A transgender client at a barber shop gets a beard trim, closeup.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-33.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-33-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-33-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-33-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-33-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-33-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Santana ‘Twinks’ Vasquez cuts Angel Filimoehala’s beard at Steel and Strand barbershop in San Francisco on March 26, 2025. Twinks has been offering free haircuts for the month of March to honor trans visibility. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“This is your appearance — this is what will make you feel comfortable in your body,” he said. “This haircut can be a haircut for a job interview that you’re trying to get … It can be what helps you get out of the shelter if you’re experiencing homelessness.”\u003c/p>\n\u003cp>Growing up, Vasquez was heavily involved in youth intervention programs like \u003ca href=\"https://mncsf.org/mission-girls-2/\">Mission Girls\u003c/a> and \u003ca href=\"https://mncsf.org/precita-valley-community-center-and-family-resource-center/\">Precita Valley Community Center\u003c/a>. “Doing a lot of community work and coming from the juvenile system helped me shift and form how I am now,” he explained. “I feel like cutting hair is still kind of like community work.”\u003c/p>\n\u003ch2>\u003cstrong>‘Find each other and stick together’\u003c/strong>\u003c/h2>\n\u003cp>By offering free haircuts, Vasquez has met dozens of transgender men living all over the Bay Area and other parts of California. They’ve shared their personal situations and asked to hear about his own experience transitioning. From his barber chair, he’s been able to form a network of support, where he connects transgender men seeking friends and community with each other.\u003c/p>\n\u003cp>Filimoehala is one of these men. “For a really long time, especially with my own transition, I felt really alone,” he said. As someone of mixed Pacific Islander and Latino descent, he said he’s always found it rare to meet another trans person who shared his background and traditions. But he’s met several people through Vasquez, which prompted him to form the \u003ca href=\"https://www.instagram.com/pasifikatransmen_network/\">Pasifika Trans Men Network\u003c/a>, a group for trans masc and trans men in the Pacific Islander community.\u003c/p>\n\u003cp>“There’s a big need for us to find each other and stick together because we don’t really know what the next steps are in terms of what the federal government\u003ca href=\"https://www.kqed.org/news/12029428/how-californians-can-start-changing-names-and-gender-markers-on-government-ids\"> is going to do\u003c/a>,” he said.\u003c/p>\n\u003cfigure id=\"attachment_12033470\" class=\"wp-caption aligncenter\" style=\"max-width: 1600px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12033470\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-35.jpg\" alt=\"A transgender client at a barber shop gets ready for a haircut with a barber preparing for work.\" width=\"1600\" height=\"2000\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-35.jpg 1600w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-35-800x1000.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-35-1020x1275.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-35-160x200.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-35-1229x1536.jpg 1229w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\">\u003cfigcaption class=\"wp-caption-text\">Angel Filimoehala checks out his new haircut at Steel and Strand barbershop in San Francisco on March 26, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In the past few months, President Donald \u003ca href=\"https://www.pbs.org/newshour/politics/6-ways-trumps-executive-orders-are-targeting-transgender-people\">Trump’s administration has targeted \u003c/a>the needs and rights of transgender and nonbinary people nationwide. On his first day back in the White House, Trump signed an\u003ca href=\"https://www.whitehouse.gov/presidential-actions/2025/01/defending-women-from-gender-ideology-extremism-and-restoring-biological-truth-to-the-federal-government/\"> executive order\u003c/a> that declares the federal government will only “recognize two sexes, male and female,” and has threatened to cut funding for universities and hospitals that provide gender affirming care to trans minors. The Department of Education has also launched investigations into universities that allow transgender athletes to compete with the team that matches their gender identity — including\u003ca href=\"https://www.kqed.org/news/12025974/federal-officials-investigate-san-jose-state-under-trumps-order-trans-athletes\"> San José State University\u003c/a> in the Bay Area.\u003c/p>\n\u003cp>“They’re trying really hard\u003ca href=\"https://www.kqed.org/news/12032067/here-are-all-the-ways-people-are-disappearing-from-government-websites\"> to erase us\u003c/a>,” Filimoehala said. “To me, that’s crazy because I feel there’s more problems in our country than us being trans.”\u003c/p>\n\u003cp>Meanwhile, Vasquez is still getting messages from folks looking for a free haircut. While he also has to make time for paying customers, he’s now looking at ways he can further extend his services for free in the future. “Money can’t buy community. Money can’t buy real connections with your people,” he said.\u003c/p>\n\u003cp>“This is about getting to know other black and brown trans men and building community in my chair.”\u003c/p>\n\u003cfigure id=\"attachment_12033466\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12033466\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-7.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-7.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-7-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-7-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-7-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-7-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-7-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Santana ‘Twinks’ Vasquez poses for a photo at Steel and Strand barbershop in San Francisco on March 26, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>\u003cstrong>\u003ca id=\"A\">\u003c/a>Tips from Vasquez on finding gender-affirming haircuts and grooming\u003c/strong>\u003c/h2>\n\u003cp>\u003cstrong>Do some research…\u003c/strong>\u003c/p>\n\u003cp>Before going to a barbershop, Vasquez recommended you spend some time on social media looking for the haircut style you want to go for. It’s helpful to know different terms like a fade or taper haircut, he said, but also …\u003c/p>\n\u003cp>\u003cstrong>Don’t be afraid to lean on your barber, too\u003c/strong>\u003c/p>\n\u003cp>“If you go to a barber and are upfront about what you want, but you don’t know how to describe it … your barber will understand and probably think: ‘Let me give them grace, because at least they’re coming in and they’re trying,’” Vasquez said.\u003c/p>\n\u003cp>\u003cstrong>Be upfront about what you want to keep (or lose)\u003c/strong>\u003c/p>\n\u003cp>“When you’re first growing out your beard, it comes out like peach fuzz,” said Vasquez. “Tell your barber or hairdresser, ‘Hey, I’m trying to keep this on the side. Please don’t cut it off.’”\u003c/p>\n\u003cp>“Be upfront because, as barbers, we don’t know if you’re letting it grow out because it’s been a long time since you got a haircut,” he said.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "On Trans Day of Visibility, we visit Santana ‘Twinks’ Vasquez at Steel & Strand Barbershop in San Francisco, a safe space for queer and transgender people, and where trans men can get a free haircut.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>“Oh my God — look at this cut!”\u003c/p>\n\u003cp>As soon as he opened his eyes and saw his reflection in the barbershop mirror in front of him, Angel Filimoehala couldn’t help declaring his happiness with the finished result.\u003c/p>\n\u003cp>Turning his head to see his new haircut from different angles, Filimoehala’s grin only kept growing. “I look good,” he said. “I \u003cem>feel\u003c/em> good!”\u003c/p>\n\u003cp>Standing behind him in the Steel & Strand Barbershop in San Francisco’s Mission District was Santana Vasquez — a barber known professionally as Twinkie or Twinks 415 who’s been cutting Filimoehala’s hair for several years.\u003c/p>\n\u003cp>“I feel like a haircut affirms exactly how I want to look,” Filimoehala said. “As a queer person, it is kind of intimidating stepping into spaces like a barbershop. But with Santana, I know I’m good.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"#A\">Jump to: Tips for finding gender-affirming haircuts and grooming\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cp>Finishing Filimoehala’s hair with a spray of coconut oil, Vasquez gently brushed the remaining hair from his shoulders. “A lot of my clients, I feel like they’re my family, to be honest,” Vasquez said. “They sit in my chair, and we talk about what’s going on with them in their day-to-day. I’m not going to stay quiet through the whole haircut.”\u003c/p>\n\u003cp>For Vasquez, his barber chair is a safe space for queer people — especially for transgender men like him, who’ve felt anxious or uncomfortable getting their haircut at other barbershops. Earlier in March, he published \u003ca href=\"https://www.instagram.com/twinks415/\">a flyer on his Instagram page\u003c/a> offering free haircuts all month long to trans men. Within a week, the post had already been shared hundreds of times, with dozens of people commenting messages of support.\u003c/p>\n\u003cfigure id=\"attachment_12033467\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12033467\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-12.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-12.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-12-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-12-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-12-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-12-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-12-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Santana ‘Twinks’ Vasquez cuts Angel Filimoehala’s hair at Steel and Strand barbershop in San Francisco on March 26, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I wanted to open this up for younger trans men that are facing homelessness, that are in the shelter, that don’t have the resources to be able to afford a haircut in San Francisco because prices are super high,” he said, adding that since he published the flyer, people from all over the country — and even abroad — have reached out.\u003c/p>\n\u003cp>“I honestly did not expect the flyer to reach so many people,” he admitted.\u003c/p>\n\u003ch2>\u003cstrong>‘Kind of like community work’\u003c/strong>\u003c/h2>\n\u003cp>For Vasquez, who grew up in the Mission District, it wasn’t always easy to find a place he felt good getting a haircut himself. Beauty salons often weren’t the best option for finding the styles he wanted. Meanwhile, barber shops were usually spaces taken up by \u003ca href=\"https://www.nytimes.com/1994/08/14/nyregion/art-a-meditation-on-masculinity-wrapped-up-in-a-barbershop.html\">cisgender Latino men\u003c/a>.\u003c/p>\n\u003cp>“Damn, you feel like Tupac — ‘all eyes on me,’” he laughed. “It’s scary to walk in such a male-dominated area … you feel that testosterone walking in and everybody’s looking at you, sizing you up.”\u003c/p>\n\u003cp>Also, “they might misgender you,” Vasquez said. “They probably don’t know what [wording] to use.”\u003c/p>\n\u003cp>As a teen, Vasquez would occasionally cut family members’ hair, but it was after he lost a close friend in 2017 that he decided to formally train as a barber. He wanted to become what he never saw growing up: a trans barber of color serving other trans people of color.\u003c/p>\n\u003cfigure id=\"attachment_12033469\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12033469\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-33.jpg\" alt=\"A transgender client at a barber shop gets a beard trim, closeup.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-33.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-33-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-33-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-33-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-33-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-33-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Santana ‘Twinks’ Vasquez cuts Angel Filimoehala’s beard at Steel and Strand barbershop in San Francisco on March 26, 2025. Twinks has been offering free haircuts for the month of March to honor trans visibility. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“This is your appearance — this is what will make you feel comfortable in your body,” he said. “This haircut can be a haircut for a job interview that you’re trying to get … It can be what helps you get out of the shelter if you’re experiencing homelessness.”\u003c/p>\n\u003cp>Growing up, Vasquez was heavily involved in youth intervention programs like \u003ca href=\"https://mncsf.org/mission-girls-2/\">Mission Girls\u003c/a> and \u003ca href=\"https://mncsf.org/precita-valley-community-center-and-family-resource-center/\">Precita Valley Community Center\u003c/a>. “Doing a lot of community work and coming from the juvenile system helped me shift and form how I am now,” he explained. “I feel like cutting hair is still kind of like community work.”\u003c/p>\n\u003ch2>\u003cstrong>‘Find each other and stick together’\u003c/strong>\u003c/h2>\n\u003cp>By offering free haircuts, Vasquez has met dozens of transgender men living all over the Bay Area and other parts of California. They’ve shared their personal situations and asked to hear about his own experience transitioning. From his barber chair, he’s been able to form a network of support, where he connects transgender men seeking friends and community with each other.\u003c/p>\n\u003cp>Filimoehala is one of these men. “For a really long time, especially with my own transition, I felt really alone,” he said. As someone of mixed Pacific Islander and Latino descent, he said he’s always found it rare to meet another trans person who shared his background and traditions. But he’s met several people through Vasquez, which prompted him to form the \u003ca href=\"https://www.instagram.com/pasifikatransmen_network/\">Pasifika Trans Men Network\u003c/a>, a group for trans masc and trans men in the Pacific Islander community.\u003c/p>\n\u003cp>“There’s a big need for us to find each other and stick together because we don’t really know what the next steps are in terms of what the federal government\u003ca href=\"https://www.kqed.org/news/12029428/how-californians-can-start-changing-names-and-gender-markers-on-government-ids\"> is going to do\u003c/a>,” he said.\u003c/p>\n\u003cfigure id=\"attachment_12033470\" class=\"wp-caption aligncenter\" style=\"max-width: 1600px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12033470\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-35.jpg\" alt=\"A transgender client at a barber shop gets ready for a haircut with a barber preparing for work.\" width=\"1600\" height=\"2000\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-35.jpg 1600w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-35-800x1000.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-35-1020x1275.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-35-160x200.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-35-1229x1536.jpg 1229w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\">\u003cfigcaption class=\"wp-caption-text\">Angel Filimoehala checks out his new haircut at Steel and Strand barbershop in San Francisco on March 26, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In the past few months, President Donald \u003ca href=\"https://www.pbs.org/newshour/politics/6-ways-trumps-executive-orders-are-targeting-transgender-people\">Trump’s administration has targeted \u003c/a>the needs and rights of transgender and nonbinary people nationwide. On his first day back in the White House, Trump signed an\u003ca href=\"https://www.whitehouse.gov/presidential-actions/2025/01/defending-women-from-gender-ideology-extremism-and-restoring-biological-truth-to-the-federal-government/\"> executive order\u003c/a> that declares the federal government will only “recognize two sexes, male and female,” and has threatened to cut funding for universities and hospitals that provide gender affirming care to trans minors. The Department of Education has also launched investigations into universities that allow transgender athletes to compete with the team that matches their gender identity — including\u003ca href=\"https://www.kqed.org/news/12025974/federal-officials-investigate-san-jose-state-under-trumps-order-trans-athletes\"> San José State University\u003c/a> in the Bay Area.\u003c/p>\n\u003cp>“They’re trying really hard\u003ca href=\"https://www.kqed.org/news/12032067/here-are-all-the-ways-people-are-disappearing-from-government-websites\"> to erase us\u003c/a>,” Filimoehala said. “To me, that’s crazy because I feel there’s more problems in our country than us being trans.”\u003c/p>\n\u003cp>Meanwhile, Vasquez is still getting messages from folks looking for a free haircut. While he also has to make time for paying customers, he’s now looking at ways he can further extend his services for free in the future. “Money can’t buy community. Money can’t buy real connections with your people,” he said.\u003c/p>\n\u003cp>“This is about getting to know other black and brown trans men and building community in my chair.”\u003c/p>\n\u003cfigure id=\"attachment_12033466\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12033466\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-7.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-7.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-7-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-7-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-7-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-7-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250326_SFBarber_GC-7-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Santana ‘Twinks’ Vasquez poses for a photo at Steel and Strand barbershop in San Francisco on March 26, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>\u003cstrong>\u003ca id=\"A\">\u003c/a>Tips from Vasquez on finding gender-affirming haircuts and grooming\u003c/strong>\u003c/h2>\n\u003cp>\u003cstrong>Do some research…\u003c/strong>\u003c/p>\n\u003cp>Before going to a barbershop, Vasquez recommended you spend some time on social media looking for the haircut style you want to go for. It’s helpful to know different terms like a fade or taper haircut, he said, but also …\u003c/p>\n\u003cp>\u003cstrong>Don’t be afraid to lean on your barber, too\u003c/strong>\u003c/p>\n\u003cp>“If you go to a barber and are upfront about what you want, but you don’t know how to describe it … your barber will understand and probably think: ‘Let me give them grace, because at least they’re coming in and they’re trying,’” Vasquez said.\u003c/p>\n\u003cp>\u003cstrong>Be upfront about what you want to keep (or lose)\u003c/strong>\u003c/p>\n\u003cp>“When you’re first growing out your beard, it comes out like peach fuzz,” said Vasquez. “Tell your barber or hairdresser, ‘Hey, I’m trying to keep this on the side. Please don’t cut it off.’”\u003c/p>\n\u003cp>“Be upfront because, as barbers, we don’t know if you’re letting it grow out because it’s been a long time since you got a haircut,” he said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "sfs-mission-district-uncertainty-around-trumps-tariffs-shop-owners-edge",
"title": "Trump Suspends Mexico Tariffs, but Anxiety Reigns at SF Mission District Shops",
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"headTitle": "Trump Suspends Mexico Tariffs, but Anxiety Reigns at SF Mission District Shops | KQED",
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"content": "\u003cp>\u003cem>Updated 12:36 p.m. Thursday\u003c/em>\u003c/p>\n\u003cp>Brightly colored Catrina and Lupita dolls, a mariachi band of skeleton figurines, and clay and wood calaveras and corazóns crowd the shelves at Luz de Luna on 24th Street in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a>.\u003c/p>\n\u003cp>The Mission District gift shop’s ceiling-length window displays are bursting with goodies for holidays, birthdays and special occasions — items that owner Denise Gonzales said many locals cherish but might not be able to afford if costs increase under \u003ca href=\"https://www.kqed.org/forum/2010101909121/trump-addresses-congress-after-imposing-sweeping-tariffs-halting-ukrainian-aid\">President Trump’s newly announced federal tariffs\u003c/a>. More than two-thirds of the store’s inventory is handmade and imported from Mexico, according to Gonzales.\u003c/p>\n\u003cp>“The items that we sell are not a necessity, they are not like bread and butter,” Gonzales told KQED. “This is a luxury or something that we buy once in a while, so if the prices are going to go up, people won’t be able to afford us anymore, [and] that makes me nervous.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>As Trump announced a new 25% tariff on imports from Mexico on Monday, she worried that she would have to raise prices on the woven falsa blankets, fabrics from San Miguel, little girls’ dresses and traditional blouses, and Día de los Muertos artwork that customers rely on her shop for. Then on Thursday, Trump reversed course and suspended the tariffs. Most goods imported from Mexico, including those Gonzales carries, will get \u003ca href=\"https://apnews.com/live/trump-presidency-updates-3-6-2025\">a month-long exemption\u003c/a> — compounding the uncertainty for many businesses.\u003c/p>\n\u003cp>Whether customers will be able to weather higher prices if Trump does instate a tariff in April is a question Gonzales has been asking herself a lot.\u003c/p>\n\u003cfigure id=\"attachment_12030084\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12030084 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I have clients that work in restaurants, and they have to [wear] a Mexican shirt,” Gonzales said. “They used to pay $40, are they going to pay $60? Can they afford that?”\u003c/p>\n\u003cp>Tariffs are \u003ca href=\"https://www.pbs.org/newshour/economy/5-things-to-know-about-tariffs-and-how-they-work\">paid by the importer\u003c/a> bringing the goods into the U.S., not the country of origin, despite Trump’s assertions otherwise. Those higher costs are typically passed on to the consumer.\u003c/p>\n\u003cp>Gonzales is still navigating how, and when, she should adjust prices. Since she hadn’t placed any orders since the tariff was announced earlier this week, she didn’t want to raise costs preemptively or risk losing sales.\u003c/p>\n\u003cp>“I want items to keep selling,” she said. “I don’t want to just wait and add 25% because I haven’t paid that.”\u003c/p>\n\u003cp>But she knows that in the coming weeks, she’ll have to do so if the tariffs take effect since continuing to stock the store with authentic items is a priority that will cost her more.\u003c/p>\n\u003cfigure id=\"attachment_12029904\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12029904 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-15-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-15-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-15-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-15-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-15-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-15-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-15-KQED-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Denise Gonzales, owner of Luz de Luna, a gift store on 24th Street, poses for a photo at the entrance of the store in San Francisco on March 5, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Everything is handcrafted and made in Mexico and is work by the people. They live out of that money that they create,” she told KQED. “Too many times I see things on the internet, I see things much cheaper in other shops, but they are made somewhere else. They are not authentic, they are just copies.”\u003c/p>\n\u003cp>Karla Dubon Castillo, who owns Tienda de Unica down the street, said many of her customers come to get canned goods, vitamins and supplements from Mexico.\u003c/p>\n\u003cp>“When you buy these things, it feels [like] you’re connected to home, to your family, to what you left behind,” she told KQED in Spanish. Tienda de Unica, which translates to Unique Store, carries items from Mexico, Honduras and Guatemala. “It’s what allows you to live and feel like you are not so far away from home.”\u003c/p>\n\u003cp>She’s also worried about raising prices. Castillo said that since Trump took office, her store has already been quieter. She believes some community members are staying home, worried about increased \u003ca href=\"https://www.kqed.org/news/12029195/border-patrol-slashed-tires-dragged-people-from-cars-bakersfield-raids-aclu-says\">immigration enforcement\u003c/a>.\u003c/p>\n\u003cp>“We don’t sell as we used to sell. It’s slower, and the sales are very low, and that worries us because we have to pay bills,” she told KQED.\u003c/p>\n\u003cfigure id=\"attachment_12029903\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12029903 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-14-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-14-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-14-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-14-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-14-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-14-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-14-KQED-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Products for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>After a month-long delay following widespread pushback from Democrats and economic leaders, Trump \u003ca href=\"https://www.whitehouse.gov/fact-sheets/2025/03/fact-sheet-president-donald-j-trump-proceeds-with-tariffs-on-imports-from-canada-and-mexico/\">levied new 25% tariffs\u003c/a> on goods imported from Mexico and Canada under the International Emergency Economic Powers Act on Monday, saying that the flow of fentanyl and other drugs from the countries “is a national emergency and public health crisis.” The administration also imposed a 20% tariff on goods imported from China and a 10% tariff on Canadian energy products.\u003c/p>\n\u003cp>Days later, he signed executive orders on Thursday to give both Canada and Mexico a temporary exemption for goods that are traded under the U.S.-Mexico-Canada Agreement, which he signed during his first term to replace the North American Free Trade Agreement and covers most imports. The pause will last until April 2; Canada and Mexico can avoid the tariffs longer if they show they have made more progress curbing fentanyl trafficking, a senior administration official told reporters on a conference call ahead of the signing, speaking on condition of anonymity.\u003c/p>\n\u003cp>The back-and-forth about where tariffs stand has been confusing for business owners like Arturo Felix, who manages Casa Lucas Market in the Mission.\u003c/p>\n\u003cfigure id=\"attachment_12029905\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12029905\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-18-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-18-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-18-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-18-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-18-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-18-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-18-KQED-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fruit for sale at Casa Lucas Market on 24th Street in San Francisco on March 5, 2025. President Trump recently implemented a 25% additional tariff on products imported from Mexico. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Today, I did talk to a couple of shippers, and they did start quoting me higher prices,” he said. “I didn’t even think about that, but right now I’m going back to it — I talked to these guys early in the morning — and they all did quote me like a few more dollars. It probably did hit. But this is like brand new stuff, so it’s all green, and it’s not ready to use yet.”\u003c/p>\n\u003cp>Gov. Gavin Newsom called the tariffs “taxes on American families” that would drive up costs on everyday items like groceries, which Felix said is a daunting thought for customers already seeing sky-high prices.\u003c/p>\n\u003cp>[aside postID=news_12029157 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/IMG_1518-1020x765.jpeg']\u003c/p>\n\u003cp>“Tomatoes recently got up to like $3 a pound’ it was so crazy, and demand did go down,” said Felix, whose father has owned the popular Mexican grocery store for more than 40 years. “When it does get too expensive, people will buy less.”\u003c/p>\n\u003cp>Customers streaming through the market on 24th and Florida streets Wednesday afternoon were buying avocados, mangoes, limes and oranges that Felix sources from Mexico for most of the year. A lot of tomatoes also come into California from British Columbia and Vancouver, he said.\u003c/p>\n\u003cp>Felix said sometimes Casa Lucas can absorb price hikes from shippers — as it did when tomato prices rose — but eventually, it becomes unsustainable not to raise the store’s prices.\u003c/p>\n\u003cp>He’s remaining hopeful that the tariffs won’t have a huge impact on essentials like food.\u003c/p>\n\u003cp>“I would think that that would probably affect more high-priced items,” he said. “Food items are cheaper than like a car.\u003c/p>\n\u003cp>“I hope that everything gets settled, because food does get imported a lot from Mexico. You’d be surprised how much stuff comes from there and Canada, too,” Felix said. “Hopefully, everything gets settled up, and we can just work together.”\u003c/p>\n\u003cp>\u003cem>KQED’s \u003c/em>\u003ca href=\"https://www.kqed.org/author/ccabreralomeli\">\u003cem>Carlos Cabrera-Lomelí\u003c/em>\u003c/a>\u003cem> contributed to this report.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Amid a back-and-forth over tariffs on imports from Mexico and Canada, many San Francisco small businesses that sell handmade goods, clothes, food and other items are rattled.",
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"title": "Trump Suspends Mexico Tariffs, but Anxiety Reigns at SF Mission District Shops | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>Updated 12:36 p.m. Thursday\u003c/em>\u003c/p>\n\u003cp>Brightly colored Catrina and Lupita dolls, a mariachi band of skeleton figurines, and clay and wood calaveras and corazóns crowd the shelves at Luz de Luna on 24th Street in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a>.\u003c/p>\n\u003cp>The Mission District gift shop’s ceiling-length window displays are bursting with goodies for holidays, birthdays and special occasions — items that owner Denise Gonzales said many locals cherish but might not be able to afford if costs increase under \u003ca href=\"https://www.kqed.org/forum/2010101909121/trump-addresses-congress-after-imposing-sweeping-tariffs-halting-ukrainian-aid\">President Trump’s newly announced federal tariffs\u003c/a>. More than two-thirds of the store’s inventory is handmade and imported from Mexico, according to Gonzales.\u003c/p>\n\u003cp>“The items that we sell are not a necessity, they are not like bread and butter,” Gonzales told KQED. “This is a luxury or something that we buy once in a while, so if the prices are going to go up, people won’t be able to afford us anymore, [and] that makes me nervous.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>As Trump announced a new 25% tariff on imports from Mexico on Monday, she worried that she would have to raise prices on the woven falsa blankets, fabrics from San Miguel, little girls’ dresses and traditional blouses, and Día de los Muertos artwork that customers rely on her shop for. Then on Thursday, Trump reversed course and suspended the tariffs. Most goods imported from Mexico, including those Gonzales carries, will get \u003ca href=\"https://apnews.com/live/trump-presidency-updates-3-6-2025\">a month-long exemption\u003c/a> — compounding the uncertainty for many businesses.\u003c/p>\n\u003cp>Whether customers will be able to weather higher prices if Trump does instate a tariff in April is a question Gonzales has been asking herself a lot.\u003c/p>\n\u003cfigure id=\"attachment_12030084\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12030084 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I have clients that work in restaurants, and they have to [wear] a Mexican shirt,” Gonzales said. “They used to pay $40, are they going to pay $60? Can they afford that?”\u003c/p>\n\u003cp>Tariffs are \u003ca href=\"https://www.pbs.org/newshour/economy/5-things-to-know-about-tariffs-and-how-they-work\">paid by the importer\u003c/a> bringing the goods into the U.S., not the country of origin, despite Trump’s assertions otherwise. Those higher costs are typically passed on to the consumer.\u003c/p>\n\u003cp>Gonzales is still navigating how, and when, she should adjust prices. Since she hadn’t placed any orders since the tariff was announced earlier this week, she didn’t want to raise costs preemptively or risk losing sales.\u003c/p>\n\u003cp>“I want items to keep selling,” she said. “I don’t want to just wait and add 25% because I haven’t paid that.”\u003c/p>\n\u003cp>But she knows that in the coming weeks, she’ll have to do so if the tariffs take effect since continuing to stock the store with authentic items is a priority that will cost her more.\u003c/p>\n\u003cfigure id=\"attachment_12029904\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12029904 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-15-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-15-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-15-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-15-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-15-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-15-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-15-KQED-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Denise Gonzales, owner of Luz de Luna, a gift store on 24th Street, poses for a photo at the entrance of the store in San Francisco on March 5, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Everything is handcrafted and made in Mexico and is work by the people. They live out of that money that they create,” she told KQED. “Too many times I see things on the internet, I see things much cheaper in other shops, but they are made somewhere else. They are not authentic, they are just copies.”\u003c/p>\n\u003cp>Karla Dubon Castillo, who owns Tienda de Unica down the street, said many of her customers come to get canned goods, vitamins and supplements from Mexico.\u003c/p>\n\u003cp>“When you buy these things, it feels [like] you’re connected to home, to your family, to what you left behind,” she told KQED in Spanish. Tienda de Unica, which translates to Unique Store, carries items from Mexico, Honduras and Guatemala. “It’s what allows you to live and feel like you are not so far away from home.”\u003c/p>\n\u003cp>She’s also worried about raising prices. Castillo said that since Trump took office, her store has already been quieter. She believes some community members are staying home, worried about increased \u003ca href=\"https://www.kqed.org/news/12029195/border-patrol-slashed-tires-dragged-people-from-cars-bakersfield-raids-aclu-says\">immigration enforcement\u003c/a>.\u003c/p>\n\u003cp>“We don’t sell as we used to sell. It’s slower, and the sales are very low, and that worries us because we have to pay bills,” she told KQED.\u003c/p>\n\u003cfigure id=\"attachment_12029903\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12029903 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-14-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-14-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-14-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-14-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-14-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-14-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-14-KQED-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Products for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>After a month-long delay following widespread pushback from Democrats and economic leaders, Trump \u003ca href=\"https://www.whitehouse.gov/fact-sheets/2025/03/fact-sheet-president-donald-j-trump-proceeds-with-tariffs-on-imports-from-canada-and-mexico/\">levied new 25% tariffs\u003c/a> on goods imported from Mexico and Canada under the International Emergency Economic Powers Act on Monday, saying that the flow of fentanyl and other drugs from the countries “is a national emergency and public health crisis.” The administration also imposed a 20% tariff on goods imported from China and a 10% tariff on Canadian energy products.\u003c/p>\n\u003cp>Days later, he signed executive orders on Thursday to give both Canada and Mexico a temporary exemption for goods that are traded under the U.S.-Mexico-Canada Agreement, which he signed during his first term to replace the North American Free Trade Agreement and covers most imports. The pause will last until April 2; Canada and Mexico can avoid the tariffs longer if they show they have made more progress curbing fentanyl trafficking, a senior administration official told reporters on a conference call ahead of the signing, speaking on condition of anonymity.\u003c/p>\n\u003cp>The back-and-forth about where tariffs stand has been confusing for business owners like Arturo Felix, who manages Casa Lucas Market in the Mission.\u003c/p>\n\u003cfigure id=\"attachment_12029905\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12029905\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-18-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-18-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-18-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-18-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-18-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-18-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TARIFFSIMPACT_GC-18-KQED-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fruit for sale at Casa Lucas Market on 24th Street in San Francisco on March 5, 2025. President Trump recently implemented a 25% additional tariff on products imported from Mexico. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Today, I did talk to a couple of shippers, and they did start quoting me higher prices,” he said. “I didn’t even think about that, but right now I’m going back to it — I talked to these guys early in the morning — and they all did quote me like a few more dollars. It probably did hit. But this is like brand new stuff, so it’s all green, and it’s not ready to use yet.”\u003c/p>\n\u003cp>Gov. Gavin Newsom called the tariffs “taxes on American families” that would drive up costs on everyday items like groceries, which Felix said is a daunting thought for customers already seeing sky-high prices.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“Tomatoes recently got up to like $3 a pound’ it was so crazy, and demand did go down,” said Felix, whose father has owned the popular Mexican grocery store for more than 40 years. “When it does get too expensive, people will buy less.”\u003c/p>\n\u003cp>Customers streaming through the market on 24th and Florida streets Wednesday afternoon were buying avocados, mangoes, limes and oranges that Felix sources from Mexico for most of the year. A lot of tomatoes also come into California from British Columbia and Vancouver, he said.\u003c/p>\n\u003cp>Felix said sometimes Casa Lucas can absorb price hikes from shippers — as it did when tomato prices rose — but eventually, it becomes unsustainable not to raise the store’s prices.\u003c/p>\n\u003cp>He’s remaining hopeful that the tariffs won’t have a huge impact on essentials like food.\u003c/p>\n\u003cp>“I would think that that would probably affect more high-priced items,” he said. “Food items are cheaper than like a car.\u003c/p>\n\u003cp>“I hope that everything gets settled, because food does get imported a lot from Mexico. You’d be surprised how much stuff comes from there and Canada, too,” Felix said. “Hopefully, everything gets settled up, and we can just work together.”\u003c/p>\n\u003cp>\u003cem>KQED’s \u003c/em>\u003ca href=\"https://www.kqed.org/author/ccabreralomeli\">\u003cem>Carlos Cabrera-Lomelí\u003c/em>\u003c/a>\u003cem> contributed to this report.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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