NFL Unveils Super Bowl LX Events Spanning San Francisco, San José and East Bay

The NFL and the Bay Area Host Committee, or BAHC, announced the official lineup of events for Super Bowl LX on Monday, detailing a weeklong celebration centered in both San Francisco and San José, with partnerships extending into the East Bay.

The week, which kicks off Feb. 2, will feature several new activations. For the first time, the 2026 Pro Bowl Games will be relocated to Super Bowl week, taking place at San Francisco’s Moscone Center. A new Super Bowl LX Innovation Summit focused on technology will also be held at SFMOMA during the week.

“As we return to the Bay Area for Super Bowl LX, a decade after Super Bowl 50, we’re fully embracing the region’s unique energy and building something that feels true to the Bay,” said Peter O’Reilly, the NFL’s executive vice president of club business, major events and international, in a statement.

That energy, according to BAHC President and CEO Zaileen Janmohamed, comes from the region’s distinct character.

“The Bay Area is made up of nine counties … All counties have their own vibe, culture, and way that they behave every single day,” Janmohamed said at a virtual press conference on Monday. “And our job is to showcase that out to the world and then to bring the Super Bowl in to unite the region through that event.”

O’Reilly called the Pro Bowl Games at Moscone a “significant deal” that serves as a major community engagement opportunity. The event will bring 88 of the NFL’s top players to the region to participate in a multi-day skills competition and a 7-on-7 flag football game, rather than a traditional tackle game.

O’Reilly emphasized the value of having that level of “star power” concentrated in the Bay, actively engaging in both fan activities and community events.

“At the heart of that Pro Bowl Games decision is all the momentum that exists around flag football,” he said.

That focus on broad fan access extends to the week’s other main events. The Super Bowl Experience at the Moscone Center from Feb. 3–7, which O’Reilly called an “NFL theme park,” will be free for kids 12 and under. The week will also feature multiple music events, including the BAHC Live! Concert Series at the Bill Graham Civic Auditorium and On Location’s Studio 60 Concert Series at the Palace of Fine Arts.

While San Francisco will host the main fan festival, the week’s festivities will officially begin in the South Bay. Super Bowl Opening Night is set for the San José Convention Center on Feb. 2. Janmohamed called this a deliberate “decision of inclusivity across the region.”

The decision was also logistical. John Poch, executive director of the San José Sports Authority, confirmed that both participating teams will be practicing in the South Bay.

“By having it here in San José makes it very accessible for both teams,” Poch said, adding it’s a “five-minute walk” for one team. He said the goal is to “create a Super Bowl experience for those that can’t go to the game.”

Beyond fan events, Janmohamed said the committee is leaning into the region’s identity as the “innovation capital of the world.” She noted that the Innovation Summit at SFMOMA was a foundational idea for the bid. “You can’t come into the Bay Area and not talk about technology innovation,” she said.

Though primary events are concentrated in San José and San Francisco, the BAHC has partnered with Visit Oakland and an East Bay Coalition representing Berkeley, Pleasant Hill, the Tri-Valley and Walnut Creek. Organizers confirmed that specific East Bay events are still being finalized and will be announced later.

Peter Gamez, president and CEO of Visit Oakland, said he anticipates a 20% increase in hotel occupancy for the city.

“Our city knows that when one section of the Bay Area is host to these major sporting events — we all rise because of it,” Gamez said in a statement.

The host committee also highlighted its community legacy projects, including the Bridge to Work workforce equity program and the Sports for All initiative. The latter is currently refurbishing a field in East Palo Alto, which Janmohamed described as “very much outdated” and in an area that “desperately needs support.”

The full schedule, including the NFL Culture Club and Taste of the NFL, will be available on the NFL OnePass app.

“When you touch down at San Jose Mineta International Airport, you’ll be just ten minutes from Levi’s Stadium and the NFL’s Opening Night,” San José Mayor Matt Mahan said in a statement. “We’re also organizing world-class concerts, drone shows and culinary experiences walking distance from Downtown so residents and visitors alike have an unforgettable Super Bowl experience right here in San Jose.”