To visit the Imperial Valley is to enter a sleepy place, worlds away from the glamorous boomtowns of California’s coast. Pickups outnumber BMWs. Vast farms irrigated by the Colorado River stretch as far as the eye can see. Few tourists walk its hot, dusty streets.
Yet the valley lies just two hours from the beaches and swanky subdivisions of San Diego, in the hard, rocky desert terrain near the Mexican border.
The valley is different in another way, too. While the United States is enjoying the healthiest job market in half a century, the metropolitan El Centro area has what the U.S. Labor Department says is an unemployment rate of 16.2%, the highest in the nation. By comparison, the rate for the country as a whole is 3.6%.
For people like 57-year-old Graciela Panduro, who lost a job at Walmart two years ago because of poor circulation in her legs, good jobs can be hard to find. “I’m applying everywhere and they always say, ‘Leave us the application over here and we’ll call you.’ But no calls,” Panduro says. She and her adult son — also unemployed — live off the money her husband makes as a handyman.
Panduro was standing inside the community center in the little town of Heber, where the county has set up a food bank. Outside, a line of people waiting to get in snakes around the parking lot. Many carry umbrellas to protect themselves from the brutal sun overhead.
Some 250 families show up at the center each month to get free food — milk, cheese and meat — distributed by volunteers and paid staff.
Many of the jobs here are agricultural: The Imperial Valley is home to thousands of acres of farms that grow cauliflower, potatoes and spinach and require a large seasonal workforce. Some of the farmworkers live here; many others cross the border from Mexico a few miles away to work every day.
Once they become too old to work in the fields, however, few jobs are available other than retail and fast food. And even those can be hard to get, says Alba Sanchez, who works for the Imperial Valley Food Bank.
“We have a lot of stores closing down right now,” she says. “Sears closed down. We have a lot of other stores closing at the mall that employed these families and they’re out of jobs.”

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