upper waypoint

It's a Date: Facebook Enters Online Matchmaking

Save ArticleSave Article
Failed to save article

Please try again

Facebook CEO Mark Zuckerberg delivers the keynote address at F8, Facebook's developer conference Tuesday in San Jose. (Marcio Jose Sanchez/AP)

The world of online dating is about to get more crowded: Facebook announced on Tuesday plans to roll out its own matchmaking feature.

The news sent shares of Match Group tumbling. Match is an online dating conglomerate, with ownership in Tinder, match.com and OkCupid, among others. Shares of Match were down 22 percent in afternoon trading.

In his keynote address at Facebook's annual developer conference — where the company brings together the programmers behind many of its third-party apps — CEO Mark Zuckerberg unveiled the feature, which appears to integrate a Tinder-like dating platform directly into Facebook.

While Facebook dating isn't live just yet, the company says it will begin testing later this year. And Chief Product Officer Chris Cox says the company will share more information in the coming months.

The new feature will allow users to find dates using the information people share about themselves on the platform. A preview of the feature asks users to "start a conversation" by picking something interesting from another user's profile, including their photos and interests ("Cat Person" vs. "Dog Person" and "Coffee Drinker" vs. "Tea Drinker" are examples provided.) Facebook says these conversations will take place in a new text-only messenger, intentionally separated from Messenger, WhatsApp and Instagram chats.

Facebook said its new dating feature will use profile information to help match users.
Facebook said its new dating feature will use profile information to help match users. (Facebook/Screenshot by NPR)

Users with shared interests will be allowed to "opt in" and find dates through common groups or even in real life at events listed on Facebook.


But while dating stole the show, Facebook made many other announcements at its developer conference, which continues Wednesday.

Augmented and Virtual Reality

Zuckerberg reiterated Facebook's commitment to augmented and virtual reality technology in his keynote presentation. He announced new software features including 3D filters for Messenger and Instagram posts. The filters, popularized by Facebook competitor Snap, allow users to overlay augmented reality objects like mustaches or hats onto their face when they upload videos and images.

Zuckerberg also announced new virtual reality hardware in the form of Facebook's Oculus Go headset. While the $200 headset has been in the works for a while, it was not available for purchase until Tuesday.


Instagram, which Facebook purchased in 2012 for $1 billion, will see additional features and integrations. New video chats will allow Instagram users to connect one-on-one or in groups for real-time video conferencing.

And additional stories integrations will make it easier for third-party services to reach users on Instagram. Spotify, for example, will let users link directly to songs in their Instagram stories. Previously, users had to screenshot what they were listening to and then upload the image to Instagram.

Facebook App

Zuckerberg also revealed new tweaks to the core Facebook app. The adjustments are a part of his vision for a more "active" Facebook, where users interact and engage with one another instead of simply passively watching or clicking through content.

The CEO spent a large part of the keynote discussing Facebook Groups, which will now have their own tab front-and-center in the Facebook app. He said he sees Groups as essential to Facebook's vision and wants to empower Group leaders with tools to more effectively lead their communities.

Other changes include an improved "Safety Check" feature and a system for organizing blood donation. Safety Check allows users to notify friends that they are safe in crisis situations from terrorist attacks to hurricanes. And the blood donation feature will function as a hub to facilitate interactions between organizations and potential donors.

Copyright 2018 NPR. To see more, visit http://www.npr.org/.

lower waypoint
next waypoint
Crowds (and Dragons) Pack Chinatown for San Francisco's Chinese New Year ParadeAre Women to Blame if California Ends Up With 2 Male Senators?San Francisco Appoints First Noncitizen to Serve on Elections CommissionUCSF’s Gretchen Sisson Spotlights Experiences of Birth Mothers in ‘Relinquished’Your Guide to the 2024 San Francisco Chinese New Year ParadeKatie Porter on Israel-Hamas War, Not Taking PAC Money and Her Expert Quilter MotherFarm-to-Desk? How This School District Is Getting Fresh Produce to StudentsScientists Discover Long-Lost Stone Age 'Megastructure' While Scanning SeafloorCalifornia Bill Would Require Landlords to Accept PetsFind Your Early Voting Site or Ballot Drop-Off Location for the 2024 California Primary Election