Updated at 1 pm EDT Saturday
As a groundswell grows against the National Rifle Association in the aftermath of last week's school massacre in Parkland, Fla., several businesses say they are ending their partnerships with the gun advocacy group.
The brands — ranging from insurance companies to airlines to rental car agencies — announced their decisions on social media, many in direct response to tweets demanding change under the trending hashtag #boycottNRA.
Activists are seeking to name and shame business affiliates of the group.
On its website the NRA says, "It pays to be a member! Get back hundreds of dollars more than you pay in dues" and offers "benefits" running the gamut from home and auto insurance to prescription drug discounts to the "Official Wine Club of the NRA."