San Franciscans have been having a love-affair with this ice cream treat since 1928. Bay Curious is a podcast from KQED that answers questions about the Bay Area.
t's rare to meet a true San Francisco native. In a city almost completely overrun these days with advancement and development and the future, we find brief moments of peace and solace in anything that came before the first tech bubble burst.
My husband, Seth, and I are not natives. Far from it. He hails from Georgia and I from Colorado. I moved to the Bay Area three years ago, and I often find myself trying to puzzle out the "real" San Francisco.
I first heard about It's-It ice cream bars from my sister-in-law. She was the first to mention them, but then everyone worth their San Francisco salt had a word to describe the bars: intrinsic, essential, authentic, old-school San Francisco, I was told.
It's-It belongs to a different era. In 1928, George Whitney, manager of a well-loved, long gone Ocean Beach amusement park, Playland, invented a soon-to-be classic. The It's-It: cookie, ice cream, cookie, chocolate.
The sandwich has survived nearly 90 years. It's seen the construction of the both the Bay Bridge and the Golden Gate Bridge; witnessed the New York Giants move to San Francisco; lived through the Summer of Love, the rise and fall of the Beat Poets, the assassinations of Harvey Milk and Mayor George Moscone. That sandwich has felt earthquakes, won three World Series, and seen the city swell with pride and wealth and a bit of self-loathing following not one, but two tech booms.