"We've seen a dramatic increase in the numbers," said Baldassare.
But compare that to another finding in this new survey, one that suggests that a number of Californians may not be embracing big changes in their own lifestyle: 66 percent of adults said that people in their part of the state aren’t doing enough.
Translation: It's not me.
"It's as if they're thinking about it as it's somebody else's problem," said Baldassare.
Nonetheless, new government efforts are on the way. A $1.1 billion emergency drought funding proposal cleared the state Senate on Wednesday, and could be headed to Gov. Jerry Brown's desk by the end of the week.
Los Angeles residents are leading the pack (72 percent) in pointing fingers at their own region for not doing enough in response to the state's water woes.
The poll also finds a rising tide of drought fears when it comes to what Californians see as the state's most important issue. Among likely voters, the drought (24 percent) has surpassed jobs and the economy (23 percent) as the top concern.
On this question, it's interesting to note how the two issues -- the economy and water -- differ by region. The drought outpaces jobs and the economy among Central Valley residents by 15 percentage points, and among Bay Area residents by 17 percentage points. But travel southward and you find the opposite: Los Angeles residents still think the economy (29 percent) is a bigger worry than the drought (13 percent); and in the Inland Empire, the economy (35 percent) outpaces the drought (15 percent) as the leading problem by a more than 2-to-1 margin.
(In the Inland Empire region, 23 percent of those surveyed say water isn't much of a problem. In the Central Valley, only 9 percent agree with that sentiment.)
If anything, the new poll seems to highlight the political and policy challenges now facing the governor and lawmakers -- both when it comes to forging consensus on big ideas and in the event that further water crises may spark discussion of mandatory water restrictions.