The Far-Flung Reach of Caine's Arcade

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Who knew a YouTube video of a nine-year-old boy's cardboard creation would hit such a nerve? Caine's Arcade, which has gotten more than 7 million views on YouTube and Vimeo since it was posted last April, inspired a global movement, compelling kids across the world to create their own versions of the cardboard masterpiece in their homes, driveways, garages, and schools.

Nirvan Mullik, who spoke today at the Big Ideas Fest, said one of the many great things that grew out of the initial video was a school pilot program that incorporated project-based learning to learn science, engineering, and math in more than 100 schools in nine countries.

Caine told Mullik the three biggest lessons he's learned in the process of this adventure:
1. Start a business that's fun
2. Use recycled stuff
3. Never give up.