Airdate: Thursday, April 23 at 9 AM
Some fans of the indie-rock band Geese have been feeling betrayed after learning that TikToks that looked like they were made by fans were actually created by a PR firm. But is this just what artists have to do to make it in our hyper-saturated music world? And when major record companies have long been accused of payola, is this even new? We’ll talk about how TikTok and Spotify algorithms work, and whether we can ever discover music without marketing having its thumb on the scale.