CUESA Throws Harvest Festival to Celebrate Jack London Square Farmers Market
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"disqusTitle": "CUESA Throws Harvest Festival to Celebrate Jack London Square Farmers Market",
"title": "CUESA Throws Harvest Festival to Celebrate Jack London Square Farmers Market",
"headTitle": "Bay Area Bites | KQED Food",
"content": "\u003cp>Sorry, Oaklanders: CUESA Executive Director Marcy Coburn can't promise to give Jack London Square its very own \u003ca href=\"http://www.cuesa.org/article/your-goatchella-survival-guide\" target=\"_blank\">Goatchella\u003c/a>. But there are plenty other positive developments on offer now that \u003ca href=\"http://www.cuesa.org\" target=\"_blank\">CUESA\u003c/a> (Center for Urban Education about Sustainable Agriculture) has taken over the management of Jack London Square's weekly farmers' market, held year-round on Sundays from 9AM to 2PM. \u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-1020x1531.png\" alt=\"Join CUESA for the Jack London Square Harvest Festival this Saturday\" width=\"175\" class=\"alignright size-large wp-image-112996\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-1020x1531.png 1020w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-160x240.png 160w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-800x1201.png 800w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-768x1153.png 768w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-1180x1771.png 1180w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-960x1441.png 960w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-240x360.png 240w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-375x563.png 375w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-520x781.png 520w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical.png 1201w\" sizes=\"(max-width: 1020px) 100vw, 1020px\">\u003c/p>\n\u003cp>This Sunday, Oct. 30, CUESA is throwing a free \u003ca href=\"http://www.cuesa.org/event/2016/jack-london-square-farmers-market-harvest-festival\" target=\"_blank\">Harvest Festival\u003c/a>, rain or shine, to celebrate the seasonal bounty of the market's 40-plus vendors. It will be a pumpkin-filled debutante party trumpeting the market's new management to those in the neighborhood who may not have noticed, and to encourage East Bay denizens from all over to make the waterside trek to check it out. \u003c/p>\n\u003cfigure id=\"attachment_112998\" class=\"wp-caption aligncenter\" style=\"max-width: 1200px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/10/pumpkin_sugar_pie.jpg\" alt=\"Sugar Pie pumpkins, great for pie-making, on display for the Harvest Festival.\" width=\"1200\" height=\"800\" class=\"size-full wp-image-112998\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie.jpg 1200w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-160x107.jpg 160w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-800x533.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-768x512.jpg 768w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-1020x680.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-1180x787.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-960x640.jpg 960w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-240x160.jpg 240w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-375x250.jpg 375w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-520x347.jpg 520w\" sizes=\"(max-width: 1200px) 100vw, 1200px\">\u003cfigcaption class=\"wp-caption-text\">Sugar Pie pumpkins, great for pie-making, on display for the Harvest Festival. \u003ccite>(CUESA)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The Harvest Festival--which will happen even if umbrellas are necessary--has lots of kid-friendly things, from mini-pumpkin decorating to DIY apple cider pressing and seed ball making. There's even a \u003ca href=\"http://www.cuesa.org/event/2016/fall-pie-contest-cuesas-jack-london-square-farmers-market\" target=\"_blank\">pie contest\u003c/a> judged by the likes of Mani Niall, chef-owner of Sweet Bar Bakery, Margo True, food editor of Sunset magazine, and Meg Ray, owner of Miette, among others. \u003c/p>\n\u003cfigure id=\"attachment_113000\" class=\"wp-caption aligncenter\" style=\"max-width: 1118px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/10/two-pies.png\" alt=\"Enter your best homemade pie in the Harvest Festival pie contest.\" width=\"1118\" height=\"745\" class=\"size-full wp-image-113000\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies.png 1118w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies-160x107.png 160w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies-800x533.png 800w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies-768x512.png 768w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies-1020x680.png 1020w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies-960x640.png 960w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies-240x160.png 240w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies-375x250.png 375w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies-520x347.png 520w\" sizes=\"(max-width: 1118px) 100vw, 1118px\">\u003cfigcaption class=\"wp-caption-text\">Enter your best homemade pie in the Harvest Festival pie contest. \u003ccite>(CUESA)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Recently, we caught up with Coburn to find out what CUESA is bringing to the market, now that they've been in charge since May 2016. Previously, the market had been run by the \u003ca href=\"http://www.pcfma.org/\" target=\"_blank\">Pacific Coast Farmers Market Association\u003c/a>, which runs over 60 markets around the Bay Area. But when ownership of the Jack London Square development \u003ca href=\"http://www.mercurynews.com/2016/03/11/jack-london-square-in-downtown-oakland-is-sold/\" target=\"_blank\">changed hands this year\u003c/a>, there was a mutual reaching out between the CIM Group, the new owners, and the staff at CUESA, to discuss a partnership.\u003c/p>\n\u003cfigure id=\"attachment_113064\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-1020x1360.jpg\" alt=\"CUESA Executive Director Marcy Coburn\" width=\"300\" class=\"size-large wp-image-113064\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-1020x1360.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-160x213.jpg 160w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-800x1067.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-768x1024.jpg 768w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-1180x1573.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-960x1280.jpg 960w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-240x320.jpg 240w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-375x500.jpg 375w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-520x693.jpg 520w\" sizes=\"(max-width: 1020px) 100vw, 1020px\">\u003cfigcaption class=\"wp-caption-text\">CUESA Executive Director Marcy Coburn \u003ccite>(Amanda Lynn Photography)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>For CUESA, it was a strategic step, part of a long-range plan of slow but thoughtful growth beyond the Ferry Plaza Farmers Market, the widely renowned market that has drawn locals and tourists alike to the eastern edge of the City since 1993. The Jack London Square farmers market has an even longer history--a farmers market has been in operation there for 28 years, but it remains a much lesser known market than, say, the Temescal, Grand Lake, or Old Oakland markets, which collectively draw the largest Oakland crowds.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"A lot of our staff live in Oakland,\" said Coburn, herself an Oakland homeowner, who previously worked in Jack London Square as the executive director of the \u003ca href=\"http://eatrealfest.com/\" target=\"_blank\">Eat Real Festival\u003c/a> and the \u003ca href=\"http://www.foodcraftinstitute.org/\" target=\"_blank\">Food Craft Institute\u003c/a>. A lot of chefs who cook in San Francisco also live across the Bay, she noted, and a lot of San Francisco restauranteurs are expanding into Oakland. \"We're bringing our operational expertise\"--the Ferry Plaza market is routinely mentioned in top-ten lists of the country's best farmers markets--as well as a highly hands-on staff and a dedicated crew of longtime volunteers.\u003c/p>\n\u003cp>\"We have the staff resources for really fun events, we have great relationships with chefs, and we have a reputation for bringing in really great farms,\" Coburn said. With only 2 markets to run, they'll have four to six people on site at the Jack London Square market every week to help with both customer and vendor concerns. \u003c/p>\n\u003cfigure id=\"attachment_113006\" class=\"wp-caption aligncenter\" style=\"max-width: 1536px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam.jpg\" alt=\"A rainbow of cauliflower for sale at the market.\" width=\"1536\" height=\"1024\" class=\"size-full wp-image-113006\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam.jpg 1536w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-160x107.jpg 160w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-800x533.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-768x512.jpg 768w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-1020x680.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-1180x787.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-960x640.jpg 960w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-240x160.jpg 240w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-375x250.jpg 375w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-520x347.jpg 520w\" sizes=\"(max-width: 1536px) 100vw, 1536px\">\u003cfigcaption class=\"wp-caption-text\">A rainbow of cauliflower for sale at the market. \u003ccite>(Tory Putnam/CUESA)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Part of CUESA's mission is working closely with local farms and farmers, and to that end, they frequently talk sales figures, offer booth advice, and try to connect farmers with local chefs. They host an annual mandatory sellers' meeting, to explain any state or city-mandated changes in agricultural policy, permits, or politics. They send out a monthly newsletter to both sellers and chefs, promoting upcoming demos and highlighting what's in season, as well as anything unique a particular farmer might have to offer. \u003c/p>\n\u003cfigure id=\"attachment_113007\" class=\"wp-caption aligncenter\" style=\"max-width: 2896px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/10/cuesa_jlsm_crowd.jpg\" alt=\"Musicians play for customers at the market.\" width=\"2896\" height=\"1944\" class=\"size-full wp-image-113007\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd.jpg 2896w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-160x107.jpg 160w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-800x537.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-768x516.jpg 768w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-1020x685.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-1180x792.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-960x644.jpg 960w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-240x161.jpg 240w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-375x252.jpg 375w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-520x349.jpg 520w\" sizes=\"(max-width: 2896px) 100vw, 2896px\">\u003cfigcaption class=\"wp-caption-text\">Musicians play for customers at the market.\u003c/figcaption>\u003c/figure>\n\u003cp>\"We're not looking to reproduce what we have in San Francisco,\" Coburn said. \"We built our market in San Francisco around 22 years of community needs and feedback. \"She is looking forward to finding out what the surrounding Oakland communities want from this market. It's an evolving neighborhood, criss-crossed with rail lines, with old factories next to sleek live-work lofts, the headquarters of \u003ca href=\"http://www.bluebottlecoffee.com/\" target=\"_blank\">Blue Bottle Coffee\u003c/a> and \u003ca href=\"http://www.belcampo.com/\" target=\"_blank\">Belcampo Meat Co.\u003c/a> just a couple blocks from Franklin Street's \u003ca href=\"https://oaklandnorth.net/2013/04/26/oakland-at-work-wholesale-produce-at-jack-london-square/\">wholesale produce markets.\u003c/a> So far, CUESA has extended the contracts of all the sellers currently at the market through the end of the year, and hopes to retain as many as it can in 2017, while also making room for new farms to join as needed.\u003c/p>\n\u003cfigure id=\"attachment_113003\" class=\"wp-caption aligncenter\" style=\"max-width: 1536px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam.jpg\" alt=\"CUESA Farmers Market Info booth\" width=\"1536\" height=\"1024\" class=\"size-full wp-image-113003\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam.jpg 1536w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-160x107.jpg 160w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-800x533.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-768x512.jpg 768w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-1020x680.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-1180x787.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-960x640.jpg 960w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-240x160.jpg 240w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-375x250.jpg 375w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-520x347.jpg 520w\" sizes=\"(max-width: 1536px) 100vw, 1536px\">\u003cfigcaption class=\"wp-caption-text\">CUESA Farmers Market Info booth \u003ccite>(Tory Putnam/CUESA)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>What about affordability? While it's the rare farmer indeed who does more than break even selling kale and peppers, Ferry Plaza has long had the reputation as a pricy market, someplace that can feel more like a check-off for a visiting foodie's bucket list (or a chance to Instagram that porchetta sandwich) than a place for locals to stock up on carrots or tomatoes. Coburn is quick to point out that the farmers, not CUESA, set their own prices. However, she also notes that right now, the prices at Jack London are definitely lower over all than those in San Francisco, and the market is rarely crowded, which might come as a surprise to those who only know the waterfront setting from the jam-packed Eat Real Festival. \u003c/p>\n\u003cfigure id=\"attachment_113002\" class=\"wp-caption aligncenter\" style=\"max-width: 1536px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam.jpg\" alt=\"Plenty of room to shop and stroll at the market.\" width=\"1536\" height=\"1024\" class=\"size-full wp-image-113002\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam.jpg 1536w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-160x107.jpg 160w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-800x533.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-768x512.jpg 768w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-1020x680.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-1180x787.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-960x640.jpg 960w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-240x160.jpg 240w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-375x250.jpg 375w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-520x347.jpg 520w\" sizes=\"(max-width: 1536px) 100vw, 1536px\">\u003cfigcaption class=\"wp-caption-text\">Plenty of room to shop and stroll at the market. \u003ccite>(Tory Putnam/CUESA)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\"I think people who haven't been here before might be pleasantly surprised at how beautiful Jack London Square is. There are views of SF, Alameda, the Port of Oakland. There are lots of family activities, there's lots of room and parking, you can be here, walk around without it feeling super-crowded,\" like some of the city's other markets, squeezed into city streets and parking lots. \"You can kayak nearby, rent a bike, go beer- or wine-tasting,\" said Coburn. \"This is our community, our workplace, our home. We want to bring CUESA into that, and reach out to local chefs and cooks to encourage them to shop here.\"\u003c/p>\n\u003cp>And who knows? Come next April, there might just be a herd of adorable four-footed friends ready for petting on this side of the Bay. Surely the \u003ca href=\"https://www.youtube.com/watch?v=9XxHxuM9ECU\">Berkeley Lab\u003c/a> could spare a few?\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003ca href=\"http://www.cuesa.org/markets/jack-london-square-farmers-market\" target=\"_blank\">\u003cstrong>Jack London Square Farmers Market\u003c/strong>\u003c/a>\u003cbr>\n472 Water St [\u003ca href=\"https://goo.gl/maps/wDqzjJWeoRr\" target=\"_blank\">Map\u003c/a>]\u003cbr>\nOakland, CA 94607\u003cbr>\nPh: (415) 291-3276\u003cbr>\nHours: Sun 9am-2pm (year round)\u003cbr>\nFacebook: \u003ca href=\"https://www.facebook.com/jacklondonsqfm/\" target=\"_blank\">Jack London Square Farmers Market\u003c/a>\u003cbr>\nTwitter: \u003ca href=\"https://twitter.com/jacklondonsqfm/\" target=\"_blank\">JackLondonSqFM\u003c/a>\u003cbr>\nInstagram: \u003ca href=\"https://www.instagram.com/jacklondonsqfm\" target=\"blank\">JackLondonSqFM\u003c/a>\u003c/p>\n\n",
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"excerpt": "This Sunday, Oct. 30, CUESA is throwing a free Harvest Festival, rain or shine, to celebrate the seasonal bounty of the market’s 40-plus vendors. ",
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"description": "This Sunday, Oct. 30, CUESA is throwing a free Harvest Festival, rain or shine, to celebrate the seasonal bounty of the market’s 40-plus vendors. ",
"title": "CUESA Throws Harvest Festival to Celebrate Jack London Square Farmers Market | KQED",
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"headline": "CUESA Throws Harvest Festival to Celebrate Jack London Square Farmers Market",
"datePublished": "2016-10-27T14:45:43-07:00",
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"source": "Farmers Markets",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Sorry, Oaklanders: CUESA Executive Director Marcy Coburn can't promise to give Jack London Square its very own \u003ca href=\"http://www.cuesa.org/article/your-goatchella-survival-guide\" target=\"_blank\">Goatchella\u003c/a>. But there are plenty other positive developments on offer now that \u003ca href=\"http://www.cuesa.org\" target=\"_blank\">CUESA\u003c/a> (Center for Urban Education about Sustainable Agriculture) has taken over the management of Jack London Square's weekly farmers' market, held year-round on Sundays from 9AM to 2PM. \u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-1020x1531.png\" alt=\"Join CUESA for the Jack London Square Harvest Festival this Saturday\" width=\"175\" class=\"alignright size-large wp-image-112996\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-1020x1531.png 1020w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-160x240.png 160w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-800x1201.png 800w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-768x1153.png 768w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-1180x1771.png 1180w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-960x1441.png 960w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-240x360.png 240w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-375x563.png 375w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical-520x781.png 520w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/JLSFM-Harvest-Festival-vertical.png 1201w\" sizes=\"(max-width: 1020px) 100vw, 1020px\">\u003c/p>\n\u003cp>This Sunday, Oct. 30, CUESA is throwing a free \u003ca href=\"http://www.cuesa.org/event/2016/jack-london-square-farmers-market-harvest-festival\" target=\"_blank\">Harvest Festival\u003c/a>, rain or shine, to celebrate the seasonal bounty of the market's 40-plus vendors. It will be a pumpkin-filled debutante party trumpeting the market's new management to those in the neighborhood who may not have noticed, and to encourage East Bay denizens from all over to make the waterside trek to check it out. \u003c/p>\n\u003cfigure id=\"attachment_112998\" class=\"wp-caption aligncenter\" style=\"max-width: 1200px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/10/pumpkin_sugar_pie.jpg\" alt=\"Sugar Pie pumpkins, great for pie-making, on display for the Harvest Festival.\" width=\"1200\" height=\"800\" class=\"size-full wp-image-112998\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie.jpg 1200w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-160x107.jpg 160w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-800x533.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-768x512.jpg 768w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-1020x680.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-1180x787.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-960x640.jpg 960w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-240x160.jpg 240w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-375x250.jpg 375w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/pumpkin_sugar_pie-520x347.jpg 520w\" sizes=\"(max-width: 1200px) 100vw, 1200px\">\u003cfigcaption class=\"wp-caption-text\">Sugar Pie pumpkins, great for pie-making, on display for the Harvest Festival. \u003ccite>(CUESA)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The Harvest Festival--which will happen even if umbrellas are necessary--has lots of kid-friendly things, from mini-pumpkin decorating to DIY apple cider pressing and seed ball making. There's even a \u003ca href=\"http://www.cuesa.org/event/2016/fall-pie-contest-cuesas-jack-london-square-farmers-market\" target=\"_blank\">pie contest\u003c/a> judged by the likes of Mani Niall, chef-owner of Sweet Bar Bakery, Margo True, food editor of Sunset magazine, and Meg Ray, owner of Miette, among others. \u003c/p>\n\u003cfigure id=\"attachment_113000\" class=\"wp-caption aligncenter\" style=\"max-width: 1118px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/10/two-pies.png\" alt=\"Enter your best homemade pie in the Harvest Festival pie contest.\" width=\"1118\" height=\"745\" class=\"size-full wp-image-113000\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies.png 1118w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies-160x107.png 160w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies-800x533.png 800w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies-768x512.png 768w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies-1020x680.png 1020w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies-960x640.png 960w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies-240x160.png 240w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies-375x250.png 375w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/two-pies-520x347.png 520w\" sizes=\"(max-width: 1118px) 100vw, 1118px\">\u003cfigcaption class=\"wp-caption-text\">Enter your best homemade pie in the Harvest Festival pie contest. \u003ccite>(CUESA)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Recently, we caught up with Coburn to find out what CUESA is bringing to the market, now that they've been in charge since May 2016. Previously, the market had been run by the \u003ca href=\"http://www.pcfma.org/\" target=\"_blank\">Pacific Coast Farmers Market Association\u003c/a>, which runs over 60 markets around the Bay Area. But when ownership of the Jack London Square development \u003ca href=\"http://www.mercurynews.com/2016/03/11/jack-london-square-in-downtown-oakland-is-sold/\" target=\"_blank\">changed hands this year\u003c/a>, there was a mutual reaching out between the CIM Group, the new owners, and the staff at CUESA, to discuss a partnership.\u003c/p>\n\u003cfigure id=\"attachment_113064\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-1020x1360.jpg\" alt=\"CUESA Executive Director Marcy Coburn\" width=\"300\" class=\"size-large wp-image-113064\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-1020x1360.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-160x213.jpg 160w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-800x1067.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-768x1024.jpg 768w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-1180x1573.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-960x1280.jpg 960w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-240x320.jpg 240w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-375x500.jpg 375w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/marcy_coburn_sunday_supper_2015_crop_Amanda_Lynn_Photography-520x693.jpg 520w\" sizes=\"(max-width: 1020px) 100vw, 1020px\">\u003cfigcaption class=\"wp-caption-text\">CUESA Executive Director Marcy Coburn \u003ccite>(Amanda Lynn Photography)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>For CUESA, it was a strategic step, part of a long-range plan of slow but thoughtful growth beyond the Ferry Plaza Farmers Market, the widely renowned market that has drawn locals and tourists alike to the eastern edge of the City since 1993. The Jack London Square farmers market has an even longer history--a farmers market has been in operation there for 28 years, but it remains a much lesser known market than, say, the Temescal, Grand Lake, or Old Oakland markets, which collectively draw the largest Oakland crowds.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"A lot of our staff live in Oakland,\" said Coburn, herself an Oakland homeowner, who previously worked in Jack London Square as the executive director of the \u003ca href=\"http://eatrealfest.com/\" target=\"_blank\">Eat Real Festival\u003c/a> and the \u003ca href=\"http://www.foodcraftinstitute.org/\" target=\"_blank\">Food Craft Institute\u003c/a>. A lot of chefs who cook in San Francisco also live across the Bay, she noted, and a lot of San Francisco restauranteurs are expanding into Oakland. \"We're bringing our operational expertise\"--the Ferry Plaza market is routinely mentioned in top-ten lists of the country's best farmers markets--as well as a highly hands-on staff and a dedicated crew of longtime volunteers.\u003c/p>\n\u003cp>\"We have the staff resources for really fun events, we have great relationships with chefs, and we have a reputation for bringing in really great farms,\" Coburn said. With only 2 markets to run, they'll have four to six people on site at the Jack London Square market every week to help with both customer and vendor concerns. \u003c/p>\n\u003cfigure id=\"attachment_113006\" class=\"wp-caption aligncenter\" style=\"max-width: 1536px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam.jpg\" alt=\"A rainbow of cauliflower for sale at the market.\" width=\"1536\" height=\"1024\" class=\"size-full wp-image-113006\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam.jpg 1536w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-160x107.jpg 160w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-800x533.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-768x512.jpg 768w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-1020x680.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-1180x787.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-960x640.jpg 960w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-240x160.jpg 240w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-375x250.jpg 375w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_swank_cauliflower_credit_Tory_Putnam-520x347.jpg 520w\" sizes=\"(max-width: 1536px) 100vw, 1536px\">\u003cfigcaption class=\"wp-caption-text\">A rainbow of cauliflower for sale at the market. \u003ccite>(Tory Putnam/CUESA)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Part of CUESA's mission is working closely with local farms and farmers, and to that end, they frequently talk sales figures, offer booth advice, and try to connect farmers with local chefs. They host an annual mandatory sellers' meeting, to explain any state or city-mandated changes in agricultural policy, permits, or politics. They send out a monthly newsletter to both sellers and chefs, promoting upcoming demos and highlighting what's in season, as well as anything unique a particular farmer might have to offer. \u003c/p>\n\u003cfigure id=\"attachment_113007\" class=\"wp-caption aligncenter\" style=\"max-width: 2896px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/10/cuesa_jlsm_crowd.jpg\" alt=\"Musicians play for customers at the market.\" width=\"2896\" height=\"1944\" class=\"size-full wp-image-113007\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd.jpg 2896w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-160x107.jpg 160w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-800x537.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-768x516.jpg 768w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-1020x685.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-1180x792.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-960x644.jpg 960w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-240x161.jpg 240w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-375x252.jpg 375w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsm_crowd-520x349.jpg 520w\" sizes=\"(max-width: 2896px) 100vw, 2896px\">\u003cfigcaption class=\"wp-caption-text\">Musicians play for customers at the market.\u003c/figcaption>\u003c/figure>\n\u003cp>\"We're not looking to reproduce what we have in San Francisco,\" Coburn said. \"We built our market in San Francisco around 22 years of community needs and feedback. \"She is looking forward to finding out what the surrounding Oakland communities want from this market. It's an evolving neighborhood, criss-crossed with rail lines, with old factories next to sleek live-work lofts, the headquarters of \u003ca href=\"http://www.bluebottlecoffee.com/\" target=\"_blank\">Blue Bottle Coffee\u003c/a> and \u003ca href=\"http://www.belcampo.com/\" target=\"_blank\">Belcampo Meat Co.\u003c/a> just a couple blocks from Franklin Street's \u003ca href=\"https://oaklandnorth.net/2013/04/26/oakland-at-work-wholesale-produce-at-jack-london-square/\">wholesale produce markets.\u003c/a> So far, CUESA has extended the contracts of all the sellers currently at the market through the end of the year, and hopes to retain as many as it can in 2017, while also making room for new farms to join as needed.\u003c/p>\n\u003cfigure id=\"attachment_113003\" class=\"wp-caption aligncenter\" style=\"max-width: 1536px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam.jpg\" alt=\"CUESA Farmers Market Info booth\" width=\"1536\" height=\"1024\" class=\"size-full wp-image-113003\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam.jpg 1536w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-160x107.jpg 160w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-800x533.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-768x512.jpg 768w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-1020x680.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-1180x787.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-960x640.jpg 960w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-240x160.jpg 240w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-375x250.jpg 375w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_infobooth2_credit_Tory_Putnam-520x347.jpg 520w\" sizes=\"(max-width: 1536px) 100vw, 1536px\">\u003cfigcaption class=\"wp-caption-text\">CUESA Farmers Market Info booth \u003ccite>(Tory Putnam/CUESA)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>What about affordability? While it's the rare farmer indeed who does more than break even selling kale and peppers, Ferry Plaza has long had the reputation as a pricy market, someplace that can feel more like a check-off for a visiting foodie's bucket list (or a chance to Instagram that porchetta sandwich) than a place for locals to stock up on carrots or tomatoes. Coburn is quick to point out that the farmers, not CUESA, set their own prices. However, she also notes that right now, the prices at Jack London are definitely lower over all than those in San Francisco, and the market is rarely crowded, which might come as a surprise to those who only know the waterfront setting from the jam-packed Eat Real Festival. \u003c/p>\n\u003cfigure id=\"attachment_113002\" class=\"wp-caption aligncenter\" style=\"max-width: 1536px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam.jpg\" alt=\"Plenty of room to shop and stroll at the market.\" width=\"1536\" height=\"1024\" class=\"size-full wp-image-113002\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam.jpg 1536w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-160x107.jpg 160w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-800x533.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-768x512.jpg 768w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-1020x680.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-1180x787.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-960x640.jpg 960w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-240x160.jpg 240w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-375x250.jpg 375w, https://ww2.kqed.org/app/uploads/sites/24/2016/10/cuesa_jlsfm_market_credit_Tory_Putnam-520x347.jpg 520w\" sizes=\"(max-width: 1536px) 100vw, 1536px\">\u003cfigcaption class=\"wp-caption-text\">Plenty of room to shop and stroll at the market. \u003ccite>(Tory Putnam/CUESA)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\"I think people who haven't been here before might be pleasantly surprised at how beautiful Jack London Square is. There are views of SF, Alameda, the Port of Oakland. There are lots of family activities, there's lots of room and parking, you can be here, walk around without it feeling super-crowded,\" like some of the city's other markets, squeezed into city streets and parking lots. \"You can kayak nearby, rent a bike, go beer- or wine-tasting,\" said Coburn. \"This is our community, our workplace, our home. We want to bring CUESA into that, and reach out to local chefs and cooks to encourage them to shop here.\"\u003c/p>\n\u003cp>And who knows? Come next April, there might just be a herd of adorable four-footed friends ready for petting on this side of the Bay. Surely the \u003ca href=\"https://www.youtube.com/watch?v=9XxHxuM9ECU\">Berkeley Lab\u003c/a> could spare a few?\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://www.cuesa.org/markets/jack-london-square-farmers-market\" target=\"_blank\">\u003cstrong>Jack London Square Farmers Market\u003c/strong>\u003c/a>\u003cbr>\n472 Water St [\u003ca href=\"https://goo.gl/maps/wDqzjJWeoRr\" target=\"_blank\">Map\u003c/a>]\u003cbr>\nOakland, CA 94607\u003cbr>\nPh: (415) 291-3276\u003cbr>\nHours: Sun 9am-2pm (year round)\u003cbr>\nFacebook: \u003ca href=\"https://www.facebook.com/jacklondonsqfm/\" target=\"_blank\">Jack London Square Farmers Market\u003c/a>\u003cbr>\nTwitter: \u003ca href=\"https://twitter.com/jacklondonsqfm/\" target=\"_blank\">JackLondonSqFM\u003c/a>\u003cbr>\nInstagram: \u003ca href=\"https://www.instagram.com/jacklondonsqfm\" target=\"blank\">JackLondonSqFM\u003c/a>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Sunset is moving to Oakland’s Jack London Square",
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"content": "\u003cp>Sunset, the venerable Californian publishing company best known for the monthly Sunset Magazine, is moving its headquarters to Jack London Square in Oakland.\u003c/p>\n\u003cp>The move, which is set for December, will see the company leave the \u003ca href=\"http://eod.houseplans.com/2014/11/21/selling-sunset-headquarters-a-landmark-of-environmental-design/\">beautiful Cliff May-designed Menlo Park campus\u003c/a> that it has occupied since 1951. That property was \u003ca href=\"http://www.nytimes.com/2014/12/10/dining/time-inc-sells-sunset-magazines-test-kitchens-and-gardens.html\">sold last year\u003c/a> by Sunset’s owners, Time Inc., to Embarcadero Capital Partners, a San Francisco real-estate investment and management company.\u003c/p>\n\u003cp>Along with the company’s Oakland editorial and business offices, to be designed by San Francisco architects RMW, Sunset will establish an additional presence at Cornerstone in Sonoma. That will include a test garden, outdoor kitchen and live programming.\u003c/p>\n\u003cp>The new headquarters will be located at 55 Harrison Street, Sunset announced today. The company will be in the same building that will house the \u003ca href=\"http://www.berkeleyside.com/2015/03/09/jack-london-square-to-get-food-marketplace/\">Water Street Market\u003c/a>, an artisan food marketplace being developed by Carlin Company, the team behind San Francisco’s Ferry Building Marketplace and Napa’s Oxbow Public Market.\u003c/p>\n\u003cp>\u003cimg class=\"alignleft size-full wp-image-96576\" src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/06/Sunset.jpg\" alt=\"Sunset Magazine\" width=\"260\" height=\"326\">Sunset will occupy approximately 20,000 square feet on the second floor of the mixed-use building, and its offices will include a test kitchen and wine cellar.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“Cities like Oakland are at the heart of some of the most exciting trends and innovations coming out of the West, and we’re thrilled to be where the action is,” Peggy Northrop, Editor-in-Chief of Sunset, said in a press release. “We’re especially looking forward to moving to such a vibrant neighborhood, where readers will have the chance to interact with the Sunset brand each and every day.”\u003c/p>\n\u003cp>In a \u003ca href=\"http://westphoria.sunset.com/2015/06/02/sunset-magazine-moving-to-oakland/#sthash.7SZudXbX.dpuf\">letter about the move posted on the Sunset website\u003c/a> Northrop wrote: “Though we will all miss the gorgeous campus and gardens we have called home for so long, the move is consistent with Sunset’s longtime mission to reflect our readers’ lives and aspirations. In 1951 when Sunset moved from San Francisco to the south Bay, people all over the United States were leaving cities for the wide-open suburbs. Now the trend has reversed and Westerners — young people starting careers and empty-nesters alike — are opting to live where we can walk, bike or take public transit to work and experience new restaurants, shopping and culture out our front doors. We’ve documented this migration all over the West, from Denver to Portland, Seattle to San Francisco, Phoenix to LA. And now we’re part of it.\"\u003c/p>\n\u003cp>In addition to its new flagship location in Oakland, Sunset will have a continuous presence in California wine country at Cornerstone, a public garden, event and retail space in Sonoma. Cornerstone and Sunset have formed a strategic partnership that will entail hosting Sunset’s main test garden, an outdoor kitchen and on-site programming.\u003c/p>\n\u003cfigure id=\"attachment_96574\" class=\"wp-caption aligncenter\" style=\"max-width: 720px\">\u003cimg class=\"size-full wp-image-96574\" src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/06/ET_6111_st-720x480.jpg\" alt=\"A Sunset Celebration weekend at the company’s Menlo Park campus. \" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/06/ET_6111_st-720x480.jpg 720w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/ET_6111_st-720x480-400x267.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003cfigcaption class=\"wp-caption-text\">A Sunset Celebration weekend at the company’s Menlo Park campus. \u003ccite>(Sunset)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Of the company’s move from a bucolic location on the Peninsula to a bustling urban site, Oakland Mayor Libby Schaaf said in the release: “The addition of Sunset is a coup for Jack London Square, our burgeoning waterfront center, and underscores just how attractive the Oakland market is right now for emerging and established companies eager to grow and thrive.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Sunset, whose interests span books and magazines, events and experiences, will hold its \u003ca href=\"http://www.sunset.com/marketplace/sunset-celebration-weekend-2015\">final, annual Sunset Celebration Weekend\u003c/a> this weekend, \u003cspan>June 6 to 7\u003c/span>, at its Menlo Park headquarters at 80 Willow Road.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Sunset, the venerable Californian publishing company best known for the monthly Sunset Magazine, is moving its headquarters to Jack London Square in Oakland.\u003c/p>\n\u003cp>The move, which is set for December, will see the company leave the \u003ca href=\"http://eod.houseplans.com/2014/11/21/selling-sunset-headquarters-a-landmark-of-environmental-design/\">beautiful Cliff May-designed Menlo Park campus\u003c/a> that it has occupied since 1951. That property was \u003ca href=\"http://www.nytimes.com/2014/12/10/dining/time-inc-sells-sunset-magazines-test-kitchens-and-gardens.html\">sold last year\u003c/a> by Sunset’s owners, Time Inc., to Embarcadero Capital Partners, a San Francisco real-estate investment and management company.\u003c/p>\n\u003cp>Along with the company’s Oakland editorial and business offices, to be designed by San Francisco architects RMW, Sunset will establish an additional presence at Cornerstone in Sonoma. That will include a test garden, outdoor kitchen and live programming.\u003c/p>\n\u003cp>The new headquarters will be located at 55 Harrison Street, Sunset announced today. The company will be in the same building that will house the \u003ca href=\"http://www.berkeleyside.com/2015/03/09/jack-london-square-to-get-food-marketplace/\">Water Street Market\u003c/a>, an artisan food marketplace being developed by Carlin Company, the team behind San Francisco’s Ferry Building Marketplace and Napa’s Oxbow Public Market.\u003c/p>\n\u003cp>\u003cimg class=\"alignleft size-full wp-image-96576\" src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/06/Sunset.jpg\" alt=\"Sunset Magazine\" width=\"260\" height=\"326\">Sunset will occupy approximately 20,000 square feet on the second floor of the mixed-use building, and its offices will include a test kitchen and wine cellar.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“Cities like Oakland are at the heart of some of the most exciting trends and innovations coming out of the West, and we’re thrilled to be where the action is,” Peggy Northrop, Editor-in-Chief of Sunset, said in a press release. “We’re especially looking forward to moving to such a vibrant neighborhood, where readers will have the chance to interact with the Sunset brand each and every day.”\u003c/p>\n\u003cp>In a \u003ca href=\"http://westphoria.sunset.com/2015/06/02/sunset-magazine-moving-to-oakland/#sthash.7SZudXbX.dpuf\">letter about the move posted on the Sunset website\u003c/a> Northrop wrote: “Though we will all miss the gorgeous campus and gardens we have called home for so long, the move is consistent with Sunset’s longtime mission to reflect our readers’ lives and aspirations. In 1951 when Sunset moved from San Francisco to the south Bay, people all over the United States were leaving cities for the wide-open suburbs. Now the trend has reversed and Westerners — young people starting careers and empty-nesters alike — are opting to live where we can walk, bike or take public transit to work and experience new restaurants, shopping and culture out our front doors. We’ve documented this migration all over the West, from Denver to Portland, Seattle to San Francisco, Phoenix to LA. And now we’re part of it.\"\u003c/p>\n\u003cp>In addition to its new flagship location in Oakland, Sunset will have a continuous presence in California wine country at Cornerstone, a public garden, event and retail space in Sonoma. Cornerstone and Sunset have formed a strategic partnership that will entail hosting Sunset’s main test garden, an outdoor kitchen and on-site programming.\u003c/p>\n\u003cfigure id=\"attachment_96574\" class=\"wp-caption aligncenter\" style=\"max-width: 720px\">\u003cimg class=\"size-full wp-image-96574\" src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/06/ET_6111_st-720x480.jpg\" alt=\"A Sunset Celebration weekend at the company’s Menlo Park campus. \" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/06/ET_6111_st-720x480.jpg 720w, https://ww2.kqed.org/app/uploads/sites/24/2015/06/ET_6111_st-720x480-400x267.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003cfigcaption class=\"wp-caption-text\">A Sunset Celebration weekend at the company’s Menlo Park campus. \u003ccite>(Sunset)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Of the company’s move from a bucolic location on the Peninsula to a bustling urban site, Oakland Mayor Libby Schaaf said in the release: “The addition of Sunset is a coup for Jack London Square, our burgeoning waterfront center, and underscores just how attractive the Oakland market is right now for emerging and established companies eager to grow and thrive.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Sunset, whose interests span books and magazines, events and experiences, will hold its \u003ca href=\"http://www.sunset.com/marketplace/sunset-celebration-weekend-2015\">final, annual Sunset Celebration Weekend\u003c/a> this weekend, \u003cspan>June 6 to 7\u003c/span>, at its Menlo Park headquarters at 80 Willow Road.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Oakland's Jack London District: A Food Desert For The Wealthy?",
"title": "Oakland's Jack London District: A Food Desert For The Wealthy?",
"headTitle": "Bay Area Bites | KQED Food",
"content": "\u003cfigure id=\"attachment_65545\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/Floor-Plan.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/Floor-Plan.jpg\" alt=\"Design for upcoming Portside Community Market. Image courtesy of Portside Community Market\" width=\"1000\" height=\"640\" class=\"size-full wp-image-65545\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Design for upcoming Portside Community Market. Image courtesy of Portside Community Market\u003c/figcaption>\u003c/figure>\n\u003cp>The Jack London District might finally get something it's been lacking since its booming development: a real grocery store. \u003c/p>\n\u003cp>After decades of growth and restructuring, a number of notable restaurants like \u003ca href=\"http://ww2.kqed.org/bayareabites/2012/01/10/let-them-cook-for-you-haven/\">Haven\u003c/a>, \u003ca href=\"http://www.theforgepizza.com/\">Forge\u003c/a>, and smaller artisans like \u003ca href=\"https://www.miette.com/\">Miette\u003c/a> opened their doors on Jack London Square's waterfront and within the surrounding residential areas. Even so, the district remains a food desert meaning that access to fresh produce is limited. Aside from a farmers' market, which happens only once a week, the closest grocery store to the Jack London District is in Chinatown.\u003c/p>\n\u003cp>A startup team decided that it was time to shake things up. Tommaso Boggia and La Wanda Knox are co-founders of \u003ca href=\"http://www.portsidemarket.com/\">Portside Community Market\u003c/a>, a soon-to-be cooperative whose mission will be to provide residents in the Jack London District with fresh, local and organic produce. The team plans to build a 5000-square-foot community market. \u003c/p>\n\u003cp>The hip neighborhood has attracted investors, restaurants and festivals but Boggia says this type of business development doesn't necessarily reflect the residents' wishes.\u003c/p>\n\u003cp>\"I have been working with a neighborhood association for over a year, researching how Jack London residents, visitors, employees and business owners would like to see the neighborhood improve,\" Boggia explains. \"Over and over again, the number one concern is having more residential amenities and more specifically, a grocery store.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Boggia is from Italy. He moved to the U.S. nine years ago and was shocked by the lack of access to fresh food.\u003c/p>\n\u003cp>\"I was not able to walk to a place to get fresh and healthy food,\" he says. \"And I lived in Santa Cruz!”\u003c/p>\n\u003cfigure id=\"attachment_65541\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/TOMMASO_1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/TOMMASO_1.jpg\" alt=\"For over year, Tommaso Boggia conducted research asking residents how they would like to see Jack London Square improve. Photo: Lauren Benichou\" width=\"1000\" height=\"664\" class=\"size-full wp-image-65541\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">For over year, Tommaso Boggia conducted research asking residents how they would like to see Jack London Square improve. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003cp>Knox is a business developer and the mastermind behind Portside Community Market's business strategy. \u003c/p>\n\u003cp>\"I come from Bayview in San Francisco,\" she says. \"It's what you would call another food desert.\"\u003c/p>\n\u003cp>Knox believes the market is an opportunity to build wealth and support the local economy. It is also an opportunity for her to grow professionally. Her stint as a corporate consultant left her feeling frustrated and she hopes that a cooperative business will offer a better working environment.\u003c/p>\n\u003cp>\"I have worked in the corporate world and it is not friendly to African American women,\" she says. \"I always plateaued.\" \u003c/p>\n\u003cp>Brahm Ahmadi from \u003ca href=\"http://www.peoplesgrocery.org/\">People's Grocery\u003c/a> inspired her. Ahmadi and his team are undertaking a similar venture in West Oakland called the \u003ca href=\"http://peoplescommunitymarket.com/\">People's Community Market\u003c/a>. Ahmadi is currently fundraising for his West Oakland project. After meeting with Ahmadi, she gained a better understanding of the challenges ahead, like the lack of \"real\" support from the City of Oakland. \u003c/p>\n\u003cp>\"The city of Oakland says it supports the concept but at the same time officials haven't put anything behind it,\" she says. \u003c/p>\n\u003cfigure id=\"attachment_65540\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/LaWandaKnox_1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/LaWandaKnox_1.jpg\" alt=\"La Wanda Knox is a business developer and the mastermind behind the business strategy of Portside Community Market. Photo: Lauren Benichou\" width=\"1000\" height=\"664\" class=\"size-full wp-image-65540\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">La Wanda Knox is a business developer and the mastermind behind the business strategy of Portside Community Market. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003cp>But let's be honest, Jack London Square brings massive revenue to the city of Oakland and residents aren't living in poverty. Jack London's 2000 residents do not have the same \"needs\" as West Oakland's 25,000 residents, \u003ca href=\"http://www.sfgate.com/business/article/West-Oakland-supermarket-shops-for-funds-4292021.php\">half of whom do not own a car\u003c/a>, which makes walking 1.5 miles to the nearest grocery store a real challenge. So, I ask, why Jack London?\u003c/p>\n\u003cp>\"I was not going go to a community of need and impose something on a community that is not my own,\" Boggia says while Knox nods in approval. \"This is the community that I know, that I live in and that's why I wanted to start it here. From the beginning our idea was to create a replicable model whether through franchise or just though creating a way to support a sister cooperative in a community that is more in need but it will be driven from the people of that community,\" he says. \u003c/p>\n\u003ch3>Jack London: A Food Desert and Vacant Buildings\u003c/h3>\n\u003cp>The district of Jack London is home to more than 2000 residents and workers but it is also a harbor of vacant buildings. Since the 1970s, numerous developers attempted to redesign Jack London Square only to leave behind empty spaces. In the 1970s, European-style pathways and storefronts popped up but the project never succeeded in exciting the masses. Barnes and Noble, which open in the 1980s, closed in 2010 and the building has been vacant ever since. That same year, Jack London Square Ventures LLC, a partnership between Ellis LLC and Divco West, envisioned a ferry-building-style market and built a \u003ca href=\"http://www.jacklondonmarket.com/\">six-story glass building\u003c/a> composed of office and retail space. 90 percent of the office space is now leased to restaurants like Haven or Bocanova but the 72,000 square feet of retail space is still market-less. \u003c/p>\n\u003cfigure id=\"attachment_65544\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/vacant4.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/vacant4.jpg\" alt=\"Vacant buildings are a common sight in Jack London. Photo: Lauren Benichou\" width=\"1000\" height=\"663\" class=\"size-full wp-image-65544\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Vacant buildings are a common sight in Jack London. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003ch3>What's Next?\u003c/h3>\n\u003cp>\"The next step is figuring out our fundraising logistics and as soon as we are incorporated, we can start finalizing the location,\" Boggia says. \u003c/p>\n\u003cp>\"We are looking at visibility, parking, square footage and proximity to residential areas,\" Knox adds. \u003c/p>\n\u003cfigure id=\"attachment_65542\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/vacant1_1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/vacant1_1.jpg\" alt=\"Boggia's favorite location is on Broadway and 4th street. It's been unoccupied for years. Photo: Lauren Benichou\" width=\"1000\" height=\"664\" class=\"size-full wp-image-65542\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Boggia's favorite location is on Broadway and 4th street. It's been unoccupied for years. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003cp>But that's easier said than done. Boggia says that some of the major challenges the team faces have been plaguing the district for years: property owners' lack of strategy or unrealistic goals. He says that some of them, like Jack London Partners, are waiting for big box grocery stores like Whole Foods or Trader Joe's, to lease or buy their properties. \u003c/p>\n\u003cp>\"That's never going to happen,\" he says. \"There isn't the residential density for it and even then they keep telling us that they don't want something smaller.\"\u003c/p>\n\u003cfigure id=\"attachment_65543\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/Vacant2_1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/Vacant2_1.jpg\" alt=\"This location on Alice and 3rd is Knox's preference. "It has character," she says. Photo: Lauren Benichou\" width=\"1000\" height=\"664\" class=\"size-full wp-image-65543\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">This location on Alice and 3rd is Knox's preference. \"It has character,\" she says. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003cp>The team has recently launched a \u003ca href=\"https://www.surveymonkey.com/s/portsidemarket\">\u003cstrong>survey\u003c/strong>\u003c/a> asking what residents would like their grocery store to look like. Boggia is convinced that the Portside Community Market will thrive even with competitors like Whole Foods because the project is truly community-oriented. \u003c/p>\n\u003cp>\"We'll reflect the neighborhood's character, we are adaptable and we are worker-owned,\" he says smiling. \u003c/p>\n\u003ch3>More Information\u003c/h3>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003ca href=\"http://www.portsidemarket.com/\">Portside Community Market\u003c/a>\u003cbr>\n\u003cstrong>Facebook:\u003c/strong> \u003ca href=\"https://www.facebook.com/PortsideCommunityMarket\">Portside Community Market\u003c/a>\u003c/p>\n\n",
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"excerpt": "The Jack London District might finally get something it's been lacking since its booming development: a real grocery store. ",
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"headline": "Oakland's Jack London District: A Food Desert For The Wealthy?",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_65545\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/Floor-Plan.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/Floor-Plan.jpg\" alt=\"Design for upcoming Portside Community Market. Image courtesy of Portside Community Market\" width=\"1000\" height=\"640\" class=\"size-full wp-image-65545\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Design for upcoming Portside Community Market. Image courtesy of Portside Community Market\u003c/figcaption>\u003c/figure>\n\u003cp>The Jack London District might finally get something it's been lacking since its booming development: a real grocery store. \u003c/p>\n\u003cp>After decades of growth and restructuring, a number of notable restaurants like \u003ca href=\"http://ww2.kqed.org/bayareabites/2012/01/10/let-them-cook-for-you-haven/\">Haven\u003c/a>, \u003ca href=\"http://www.theforgepizza.com/\">Forge\u003c/a>, and smaller artisans like \u003ca href=\"https://www.miette.com/\">Miette\u003c/a> opened their doors on Jack London Square's waterfront and within the surrounding residential areas. Even so, the district remains a food desert meaning that access to fresh produce is limited. Aside from a farmers' market, which happens only once a week, the closest grocery store to the Jack London District is in Chinatown.\u003c/p>\n\u003cp>A startup team decided that it was time to shake things up. Tommaso Boggia and La Wanda Knox are co-founders of \u003ca href=\"http://www.portsidemarket.com/\">Portside Community Market\u003c/a>, a soon-to-be cooperative whose mission will be to provide residents in the Jack London District with fresh, local and organic produce. The team plans to build a 5000-square-foot community market. \u003c/p>\n\u003cp>The hip neighborhood has attracted investors, restaurants and festivals but Boggia says this type of business development doesn't necessarily reflect the residents' wishes.\u003c/p>\n\u003cp>\"I have been working with a neighborhood association for over a year, researching how Jack London residents, visitors, employees and business owners would like to see the neighborhood improve,\" Boggia explains. \"Over and over again, the number one concern is having more residential amenities and more specifically, a grocery store.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Boggia is from Italy. He moved to the U.S. nine years ago and was shocked by the lack of access to fresh food.\u003c/p>\n\u003cp>\"I was not able to walk to a place to get fresh and healthy food,\" he says. \"And I lived in Santa Cruz!”\u003c/p>\n\u003cfigure id=\"attachment_65541\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/TOMMASO_1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/TOMMASO_1.jpg\" alt=\"For over year, Tommaso Boggia conducted research asking residents how they would like to see Jack London Square improve. Photo: Lauren Benichou\" width=\"1000\" height=\"664\" class=\"size-full wp-image-65541\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">For over year, Tommaso Boggia conducted research asking residents how they would like to see Jack London Square improve. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003cp>Knox is a business developer and the mastermind behind Portside Community Market's business strategy. \u003c/p>\n\u003cp>\"I come from Bayview in San Francisco,\" she says. \"It's what you would call another food desert.\"\u003c/p>\n\u003cp>Knox believes the market is an opportunity to build wealth and support the local economy. It is also an opportunity for her to grow professionally. Her stint as a corporate consultant left her feeling frustrated and she hopes that a cooperative business will offer a better working environment.\u003c/p>\n\u003cp>\"I have worked in the corporate world and it is not friendly to African American women,\" she says. \"I always plateaued.\" \u003c/p>\n\u003cp>Brahm Ahmadi from \u003ca href=\"http://www.peoplesgrocery.org/\">People's Grocery\u003c/a> inspired her. Ahmadi and his team are undertaking a similar venture in West Oakland called the \u003ca href=\"http://peoplescommunitymarket.com/\">People's Community Market\u003c/a>. Ahmadi is currently fundraising for his West Oakland project. After meeting with Ahmadi, she gained a better understanding of the challenges ahead, like the lack of \"real\" support from the City of Oakland. \u003c/p>\n\u003cp>\"The city of Oakland says it supports the concept but at the same time officials haven't put anything behind it,\" she says. \u003c/p>\n\u003cfigure id=\"attachment_65540\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/LaWandaKnox_1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/LaWandaKnox_1.jpg\" alt=\"La Wanda Knox is a business developer and the mastermind behind the business strategy of Portside Community Market. Photo: Lauren Benichou\" width=\"1000\" height=\"664\" class=\"size-full wp-image-65540\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">La Wanda Knox is a business developer and the mastermind behind the business strategy of Portside Community Market. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003cp>But let's be honest, Jack London Square brings massive revenue to the city of Oakland and residents aren't living in poverty. Jack London's 2000 residents do not have the same \"needs\" as West Oakland's 25,000 residents, \u003ca href=\"http://www.sfgate.com/business/article/West-Oakland-supermarket-shops-for-funds-4292021.php\">half of whom do not own a car\u003c/a>, which makes walking 1.5 miles to the nearest grocery store a real challenge. So, I ask, why Jack London?\u003c/p>\n\u003cp>\"I was not going go to a community of need and impose something on a community that is not my own,\" Boggia says while Knox nods in approval. \"This is the community that I know, that I live in and that's why I wanted to start it here. From the beginning our idea was to create a replicable model whether through franchise or just though creating a way to support a sister cooperative in a community that is more in need but it will be driven from the people of that community,\" he says. \u003c/p>\n\u003ch3>Jack London: A Food Desert and Vacant Buildings\u003c/h3>\n\u003cp>The district of Jack London is home to more than 2000 residents and workers but it is also a harbor of vacant buildings. Since the 1970s, numerous developers attempted to redesign Jack London Square only to leave behind empty spaces. In the 1970s, European-style pathways and storefronts popped up but the project never succeeded in exciting the masses. Barnes and Noble, which open in the 1980s, closed in 2010 and the building has been vacant ever since. That same year, Jack London Square Ventures LLC, a partnership between Ellis LLC and Divco West, envisioned a ferry-building-style market and built a \u003ca href=\"http://www.jacklondonmarket.com/\">six-story glass building\u003c/a> composed of office and retail space. 90 percent of the office space is now leased to restaurants like Haven or Bocanova but the 72,000 square feet of retail space is still market-less. \u003c/p>\n\u003cfigure id=\"attachment_65544\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/vacant4.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/vacant4.jpg\" alt=\"Vacant buildings are a common sight in Jack London. Photo: Lauren Benichou\" width=\"1000\" height=\"663\" class=\"size-full wp-image-65544\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Vacant buildings are a common sight in Jack London. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003ch3>What's Next?\u003c/h3>\n\u003cp>\"The next step is figuring out our fundraising logistics and as soon as we are incorporated, we can start finalizing the location,\" Boggia says. \u003c/p>\n\u003cp>\"We are looking at visibility, parking, square footage and proximity to residential areas,\" Knox adds. \u003c/p>\n\u003cfigure id=\"attachment_65542\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/vacant1_1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/vacant1_1.jpg\" alt=\"Boggia's favorite location is on Broadway and 4th street. It's been unoccupied for years. Photo: Lauren Benichou\" width=\"1000\" height=\"664\" class=\"size-full wp-image-65542\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Boggia's favorite location is on Broadway and 4th street. It's been unoccupied for years. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003cp>But that's easier said than done. Boggia says that some of the major challenges the team faces have been plaguing the district for years: property owners' lack of strategy or unrealistic goals. He says that some of them, like Jack London Partners, are waiting for big box grocery stores like Whole Foods or Trader Joe's, to lease or buy their properties. \u003c/p>\n\u003cp>\"That's never going to happen,\" he says. \"There isn't the residential density for it and even then they keep telling us that they don't want something smaller.\"\u003c/p>\n\u003cfigure id=\"attachment_65543\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/Vacant2_1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/Vacant2_1.jpg\" alt=\"This location on Alice and 3rd is Knox's preference. "It has character," she says. Photo: Lauren Benichou\" width=\"1000\" height=\"664\" class=\"size-full wp-image-65543\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">This location on Alice and 3rd is Knox's preference. \"It has character,\" she says. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003cp>The team has recently launched a \u003ca href=\"https://www.surveymonkey.com/s/portsidemarket\">\u003cstrong>survey\u003c/strong>\u003c/a> asking what residents would like their grocery store to look like. Boggia is convinced that the Portside Community Market will thrive even with competitors like Whole Foods because the project is truly community-oriented. \u003c/p>\n\u003cp>\"We'll reflect the neighborhood's character, we are adaptable and we are worker-owned,\" he says smiling. \u003c/p>\n\u003ch3>More Information\u003c/h3>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://www.portsidemarket.com/\">Portside Community Market\u003c/a>\u003cbr>\n\u003cstrong>Facebook:\u003c/strong> \u003ca href=\"https://www.facebook.com/PortsideCommunityMarket\">Portside Community Market\u003c/a>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Coastal Italian Fare Comes to Jack London Square with Lungomare",
"title": "Coastal Italian Fare Comes to Jack London Square with Lungomare",
"headTitle": "Bay Area Bites | KQED Food",
"content": "\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/lungomare-ext.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/lungomare-ext.jpg\" alt=\"lungomare exterior\" width=\"314\" height=\"560\" class=\"alignleft size-full wp-image-56229\">\u003c/a>\u003c/p>\n\u003cp>I've \u003ca href=\"http://ww2.kqed.org/bayareabites/2011/07/18/getting-drunk-on-swine-at-chop-bars-pig-roast-party/\" target=\"_blank\">said before\u003c/a> that \u003ca href=\"http://www.oaklandchopbar.com/\" target=\"_blank\">Chop Bar\u003c/a> is one of my all-time favorite restaurants in Oakland -- especially when I don't want to stray too far from home to get a savory cheeseburger or a cast iron skillet brimming with mac-and-cheese. So when I heard that one of the co-owners, Chris Pastena, was branching out to open \u003ca href=\"http://lungomareoakland.com/\" target=\"_blank\">Lungomare\u003c/a> in Jack London Square (along with partners Tom Henderson and Temoor Noor of Oakland's \u003ca href=\"http://www.grandtavern.net/\" target=\"_blank\">Grand Tavern\u003c/a>), I couldn't wait to book a reservation. \u003c/p>\n\u003cp>Lungomare means “waterfront” or “promenade” in Italian, and the restaurant occupies the former space of Miss Pearl's Jam House & Lounge. Bay Area Bites editor Wendy Goodfriend and I stopped by yesterday evening for their opening night dinner service.\u003c/p>\n\u003cp>Via email, Pastena said the inspiration behind his new venture was a trip he took to Italy two years prior. He journeyed along the coast and felt that the climates and food were similar to the Bay Area and thus could source comparable ingredients locally. \u003c/p>\n\u003cp>The spacious 120-seat restaurant -- with an additional 80 seats in the outdoor patio -- is adjacent to the Waterfront Hotel. While its newly renovated interior has removed all traces of its Caribbean predecessor, it now has the generic, rather bland ambiance that one would expect to find in a hotel restaurant. \u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/dining-room.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/dining-room.jpg\" alt=\"dining room\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56221\">\u003c/a>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/patio.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/patio.jpg\" alt=\"patio\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56231\">\u003c/a>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/dining-room-2.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/dining-room-2.jpg\" alt=\"lungomare dining room\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56219\">\u003c/a>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/lounge.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/lounge.jpg\" alt=\"lounge\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56228\">\u003c/a>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/bar.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/bar.jpg\" alt=\"bar\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56217\">\u003c/a>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/dining-room-3.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/dining-room-3.jpg\" alt=\"lungomare dining room\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56220\">\u003c/a>\u003c/p>\n\u003cp>It's quite a different feel from the rustic, intimate atmosphere of Chop Bar, but Pastena is hoping to cater to both locals and tourists with this spot. \"I enjoy Jack London Square as a business owner and resident and feel that the more we can expose people to this great area the better.\"\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/italian-75-cocktail.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/italian-75-cocktail.jpg\" alt=\"italian 75 cocktail\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56225\">\u003c/a>\u003c/p>\n\u003cp>I kicked things off with the cocktail \"Italian 75,\" devised by bar manager Paul Christensen formerly of \u003ca href=\"http://ww2.kqed.org/bayareabites/2012/01/10/let-them-cook-for-you-haven/\" target=\"_blank\">Haven\u003c/a>: Col di Rocca prosecco, \u003ca href=\"http://en.wikipedia.org/wiki/Cocchi_Americano\" target=\"_blank\">Cocchi Americano\u003c/a>, lemoncello and kumquat bitters ($9). It was a rather unmemorable cocktail that was neither sweet nor dry and tasted only faintly of the lemoncello. \u003c/p>\n\u003cp>Housemade fountain sodas, spirits, wines from Italy, Portugal and Argentina as well as an assortment of international beers round out the restaurant's liquid offerings -- including special custom beers made by the neighboring \u003ca href=\"http://www.lindenbeer.com/\" target=\"_blank\">Linden Street Brewery\u003c/a>. \u003c/p>\n\u003cp>Chef Craig DiFonzo, previously of the now-shuttered Cantinetto Piero, researched Italian cooking techniques and has filled the menu with dishes that evoke Tuscany and Liguria: handmade pasta, seafood and shellfish, cured meats and wood-fired pizzas. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/fish-station.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/fish-station.jpg\" alt=\"fish station\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56222\">\u003c/a>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/pizza-station.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/pizza-station.jpg\" alt=\"pizza station\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56233\">\u003c/a>\u003c/p>\n\u003cp>The fluke crudo accompanied with grapefruit and mint ($8) was by far the most flavorful course we sampled over the course of our meal. Dressed in a rich, fruity olive oil and a sprinkling of sea salt, the simple dish shone on the merits of its tasty ingredients. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/fluke-crudo.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/fluke-crudo.jpg\" alt=\"fluke crudo\" width=\"560\" height=\"359\" class=\"alignleft size-full wp-image-56223\">\u003c/a>\u003c/p>\n\u003cp>The mussels with chickpeas and Tuscan kale served in a tomato broth seasoned with Calabrian chili, however, lacked the freshness of our appetizer ($11). The chickpeas were undercooked and didn't pair well with the shellfish; we left most of them behind in the bowl as we made our way through the mussels. We weren't tempted to sop up the broth with the buttered toast, which is usually one of the highlights of ordering this dish. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/mussels.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/mussels.jpg\" alt=\"mussels\" width=\"560\" height=\"373\" class=\"alignnone size-full wp-image-56230\">\u003c/a>\u003c/p>\n\u003cp>The lamb meatball pizza with sweet peppers, Calabrian chili, fresh mozzarella and goat cheese (which was omitted from the description on the menu) was far too salty, but the light and airy crust was cooked to perfection ($14). \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/pizza.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/pizza.jpg\" alt=\"lamb sausage pizza\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56234\">\u003c/a>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/pizza-slice.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/pizza-slice.jpg\" alt=\"lamb sausage pizza slice\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56232\">\u003c/a>\u003c/p>\n\u003cp>I moved onto my next drink, the \"Italian Job,\" mixed with Rittenhouse rye, \u003ca href=\"http://www.nocino.com/nocino.shtml\" target=\"_blank\">Christina Nocino\u003c/a>, coffee \u003ca href=\"http://en.wikipedia.org/wiki/Falernum\" target=\"_blank\">falernum\u003c/a> and chocolate bitters ($11). It was the complete opposite of my first cocktail; heavy on the rye, I couldn't discern between the different notes of walnut, chocolate and coffee -- it was a muddled and overpowering drink. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/italian-job.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/italian-job.jpg\" alt=\"italian job cocktail\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56226\">\u003c/a>\u003c/p>\n\u003cp>A pillowy-soft gnocchi, surrounded by a rich pork cheek ragu, golden raisins and pine nuts was a bit pricey ($16) for the size of the serving but was buttery and delicious.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/gnocchi.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/gnocchi.jpg\" alt=\"pork ragu gnocchi\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56224\">\u003c/a>\u003c/p>\n\u003cp>The big disappointment of the night was our main entree, the Berkshire porchetta with caramelized sunchokes, farro and chard ($22). I consider \u003ca href=\"http://www.roliroti.com/\" target=\"_blank\">Roli Roti's juicy version with an abundance of crispy skin\u003c/a> to be the gold standard of locally-produced porchetta. Lungomare's version was slightly dry, uniform in taste and texture and underwhelming in flavor. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/porchetta.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/porchetta.jpg\" alt=\"porchetta\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56235\">\u003c/a>\u003c/p>\n\u003cp>The dessert selection was a typical array of Italian confections -- cheesecake, apple tart or panna cotta -- so we chose the chocolate mousse-like budino with salted caramel and sea salt ($8). It was perfectly adequate, though certainly not a stellar conclusion to our meal. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/dessert.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/dessert.jpg\" alt=\"dessert\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56218\">\u003c/a>\u003c/p>\n\u003cp>Throughout the evening, the smooth sounds of Dean Martin crooned from the overhead speakers. We were expecting a live performance from \u003ca href=\"http://www.karynpaige.com/\" target=\"_blank\">Karyn Paige\u003c/a> and the Scoundrels, but they were nowhere to be seen; perhaps they'll make an appearance during the remainder of the opening weekend festivities. \u003c/p>\n\u003cp>While our first impressions of Lungomare are that the food -- as well as the service, which alternated between attentive and spotty -- will continue to evolve over time as they find the flow of their new locale. I hope it eventually equals the steadfast charm of Chop Bar and becomes a mainstay of the Jack London Square culinary scene. \u003c/p>\n\u003cp>And Lungomare is only the first of several projects on Pastena's plate; two other places are in the works in the next two years: Tribune Tavern will open in the ground floor of the Tribune Tower this spring, and he plans to open a fine-dining Mexican restaurant in the Uptown neighborhood in 2014. \u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://lungomareoakland.com/\" target=\"_blank\">Lungomare\u003c/a>\u003c/strong>\u003cbr>\n\u003cstrong>Address:\u003c/strong> \u003ca href=\"http://goo.gl/maps/G3iPY\" target=\"_blank\">Map\u003c/a>\u003cbr>\nOne Broadway\u003cbr>\nOakland,CA\u003cbr>\nPh: 510-444‐7171\u003c/p>\n\u003cp>\u003cstrong>Schedule:\u003c/strong>\u003c/p>\n\u003cp>\u003cem>Lungomare Grand Opening Weekend Schedule\u003c/em>\u003c/p>\n\u003cp>Friday, February 8: dinner, 5:30–11:00 PM; lounge 5:30PM–1:30AM\u003cbr>\nSaturday, February 9: dinner, 5:30–11:00 PM; lounge 5:30PM–1:30AM\u003cbr>\nSunday, February 10: dinner, 5:30–10:00 PM\u003c/p>\n\u003cp>\u003cem>Reservations are recommended and can be made online, as the restaurant will have limited seating for the opening weekend.\u003c/em>\u003c/p>\n\u003cp>\u003cem>Regular hours begin Monday, Feb. 11, serving breakfast (in the cafe), lunch and dinner seven days a week. \u003c/em>\u003c/p>\n\u003cp>Monday-‐Thursday:\u003cbr>\nLunch 11am-‐3pm; Mid-Day 3pm-‐5:30pm; Dinner 5:30pm-‐10pm\u003cbr>\nThurs - Sat 11am to 11pm\u003cbr>\nFriday: same hours, dinner until 11pm\u003cbr>\nSaturday & Sunday: Brunch 8am-‐3pm; Mid-‐Day 3pm-‐5:30pm\u003cbr>\nSaturday dinner 5:30pm-‐11pm; Sunday dinner: 5:30pm-‐10pm\u003c/p>\n\u003cp>Cafe Hours:\u003cbr>\nMonday-‐Friday, 7am-‐2pm;\u003cbr>\nSaturday & Sunday, 8am-‐3pm\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cstrong>Facebook:\u003c/strong> \u003ca href=\"https://www.facebook.com/pages/Lungomare/487570204611097\">Lungomare\u003c/a>\u003cbr>\n\u003cstrong>Twitter:\u003c/strong> \u003ca href=\"https://twitter.com/LungomareOakJLS\">@LungomareOakJLS\u003c/a>\u003c/p>\n\n",
"disqusIdentifier": "55625 http://blogs.kqed.org/bayareabites/?p=55625",
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"excerpt": "A first impression of Lungomare, Jack London Square's new Italian-inspired restaurant from Chop Bar's Chris Pastena.",
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"description": "A first impression of Lungomare, Jack London Square's new Italian-inspired restaurant from Chop Bar's Chris Pastena.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/lungomare-ext.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/lungomare-ext.jpg\" alt=\"lungomare exterior\" width=\"314\" height=\"560\" class=\"alignleft size-full wp-image-56229\">\u003c/a>\u003c/p>\n\u003cp>I've \u003ca href=\"http://ww2.kqed.org/bayareabites/2011/07/18/getting-drunk-on-swine-at-chop-bars-pig-roast-party/\" target=\"_blank\">said before\u003c/a> that \u003ca href=\"http://www.oaklandchopbar.com/\" target=\"_blank\">Chop Bar\u003c/a> is one of my all-time favorite restaurants in Oakland -- especially when I don't want to stray too far from home to get a savory cheeseburger or a cast iron skillet brimming with mac-and-cheese. So when I heard that one of the co-owners, Chris Pastena, was branching out to open \u003ca href=\"http://lungomareoakland.com/\" target=\"_blank\">Lungomare\u003c/a> in Jack London Square (along with partners Tom Henderson and Temoor Noor of Oakland's \u003ca href=\"http://www.grandtavern.net/\" target=\"_blank\">Grand Tavern\u003c/a>), I couldn't wait to book a reservation. \u003c/p>\n\u003cp>Lungomare means “waterfront” or “promenade” in Italian, and the restaurant occupies the former space of Miss Pearl's Jam House & Lounge. Bay Area Bites editor Wendy Goodfriend and I stopped by yesterday evening for their opening night dinner service.\u003c/p>\n\u003cp>Via email, Pastena said the inspiration behind his new venture was a trip he took to Italy two years prior. He journeyed along the coast and felt that the climates and food were similar to the Bay Area and thus could source comparable ingredients locally. \u003c/p>\n\u003cp>The spacious 120-seat restaurant -- with an additional 80 seats in the outdoor patio -- is adjacent to the Waterfront Hotel. While its newly renovated interior has removed all traces of its Caribbean predecessor, it now has the generic, rather bland ambiance that one would expect to find in a hotel restaurant. \u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/dining-room.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/dining-room.jpg\" alt=\"dining room\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56221\">\u003c/a>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/patio.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/patio.jpg\" alt=\"patio\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56231\">\u003c/a>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/dining-room-2.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/dining-room-2.jpg\" alt=\"lungomare dining room\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56219\">\u003c/a>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/lounge.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/lounge.jpg\" alt=\"lounge\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56228\">\u003c/a>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/bar.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/bar.jpg\" alt=\"bar\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56217\">\u003c/a>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/dining-room-3.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/dining-room-3.jpg\" alt=\"lungomare dining room\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56220\">\u003c/a>\u003c/p>\n\u003cp>It's quite a different feel from the rustic, intimate atmosphere of Chop Bar, but Pastena is hoping to cater to both locals and tourists with this spot. \"I enjoy Jack London Square as a business owner and resident and feel that the more we can expose people to this great area the better.\"\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/italian-75-cocktail.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/italian-75-cocktail.jpg\" alt=\"italian 75 cocktail\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56225\">\u003c/a>\u003c/p>\n\u003cp>I kicked things off with the cocktail \"Italian 75,\" devised by bar manager Paul Christensen formerly of \u003ca href=\"http://ww2.kqed.org/bayareabites/2012/01/10/let-them-cook-for-you-haven/\" target=\"_blank\">Haven\u003c/a>: Col di Rocca prosecco, \u003ca href=\"http://en.wikipedia.org/wiki/Cocchi_Americano\" target=\"_blank\">Cocchi Americano\u003c/a>, lemoncello and kumquat bitters ($9). It was a rather unmemorable cocktail that was neither sweet nor dry and tasted only faintly of the lemoncello. \u003c/p>\n\u003cp>Housemade fountain sodas, spirits, wines from Italy, Portugal and Argentina as well as an assortment of international beers round out the restaurant's liquid offerings -- including special custom beers made by the neighboring \u003ca href=\"http://www.lindenbeer.com/\" target=\"_blank\">Linden Street Brewery\u003c/a>. \u003c/p>\n\u003cp>Chef Craig DiFonzo, previously of the now-shuttered Cantinetto Piero, researched Italian cooking techniques and has filled the menu with dishes that evoke Tuscany and Liguria: handmade pasta, seafood and shellfish, cured meats and wood-fired pizzas. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/fish-station.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/fish-station.jpg\" alt=\"fish station\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56222\">\u003c/a>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/pizza-station.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/pizza-station.jpg\" alt=\"pizza station\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56233\">\u003c/a>\u003c/p>\n\u003cp>The fluke crudo accompanied with grapefruit and mint ($8) was by far the most flavorful course we sampled over the course of our meal. Dressed in a rich, fruity olive oil and a sprinkling of sea salt, the simple dish shone on the merits of its tasty ingredients. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/fluke-crudo.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/fluke-crudo.jpg\" alt=\"fluke crudo\" width=\"560\" height=\"359\" class=\"alignleft size-full wp-image-56223\">\u003c/a>\u003c/p>\n\u003cp>The mussels with chickpeas and Tuscan kale served in a tomato broth seasoned with Calabrian chili, however, lacked the freshness of our appetizer ($11). The chickpeas were undercooked and didn't pair well with the shellfish; we left most of them behind in the bowl as we made our way through the mussels. We weren't tempted to sop up the broth with the buttered toast, which is usually one of the highlights of ordering this dish. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/mussels.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/mussels.jpg\" alt=\"mussels\" width=\"560\" height=\"373\" class=\"alignnone size-full wp-image-56230\">\u003c/a>\u003c/p>\n\u003cp>The lamb meatball pizza with sweet peppers, Calabrian chili, fresh mozzarella and goat cheese (which was omitted from the description on the menu) was far too salty, but the light and airy crust was cooked to perfection ($14). \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/pizza.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/pizza.jpg\" alt=\"lamb sausage pizza\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56234\">\u003c/a>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/pizza-slice.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/pizza-slice.jpg\" alt=\"lamb sausage pizza slice\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56232\">\u003c/a>\u003c/p>\n\u003cp>I moved onto my next drink, the \"Italian Job,\" mixed with Rittenhouse rye, \u003ca href=\"http://www.nocino.com/nocino.shtml\" target=\"_blank\">Christina Nocino\u003c/a>, coffee \u003ca href=\"http://en.wikipedia.org/wiki/Falernum\" target=\"_blank\">falernum\u003c/a> and chocolate bitters ($11). It was the complete opposite of my first cocktail; heavy on the rye, I couldn't discern between the different notes of walnut, chocolate and coffee -- it was a muddled and overpowering drink. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/italian-job.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/italian-job.jpg\" alt=\"italian job cocktail\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56226\">\u003c/a>\u003c/p>\n\u003cp>A pillowy-soft gnocchi, surrounded by a rich pork cheek ragu, golden raisins and pine nuts was a bit pricey ($16) for the size of the serving but was buttery and delicious.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/gnocchi.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/gnocchi.jpg\" alt=\"pork ragu gnocchi\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56224\">\u003c/a>\u003c/p>\n\u003cp>The big disappointment of the night was our main entree, the Berkshire porchetta with caramelized sunchokes, farro and chard ($22). I consider \u003ca href=\"http://www.roliroti.com/\" target=\"_blank\">Roli Roti's juicy version with an abundance of crispy skin\u003c/a> to be the gold standard of locally-produced porchetta. Lungomare's version was slightly dry, uniform in taste and texture and underwhelming in flavor. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/porchetta.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/porchetta.jpg\" alt=\"porchetta\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56235\">\u003c/a>\u003c/p>\n\u003cp>The dessert selection was a typical array of Italian confections -- cheesecake, apple tart or panna cotta -- so we chose the chocolate mousse-like budino with salted caramel and sea salt ($8). It was perfectly adequate, though certainly not a stellar conclusion to our meal. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/dessert.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/dessert.jpg\" alt=\"dessert\" width=\"560\" height=\"314\" class=\"alignnone size-full wp-image-56218\">\u003c/a>\u003c/p>\n\u003cp>Throughout the evening, the smooth sounds of Dean Martin crooned from the overhead speakers. We were expecting a live performance from \u003ca href=\"http://www.karynpaige.com/\" target=\"_blank\">Karyn Paige\u003c/a> and the Scoundrels, but they were nowhere to be seen; perhaps they'll make an appearance during the remainder of the opening weekend festivities. \u003c/p>\n\u003cp>While our first impressions of Lungomare are that the food -- as well as the service, which alternated between attentive and spotty -- will continue to evolve over time as they find the flow of their new locale. I hope it eventually equals the steadfast charm of Chop Bar and becomes a mainstay of the Jack London Square culinary scene. \u003c/p>\n\u003cp>And Lungomare is only the first of several projects on Pastena's plate; two other places are in the works in the next two years: Tribune Tavern will open in the ground floor of the Tribune Tower this spring, and he plans to open a fine-dining Mexican restaurant in the Uptown neighborhood in 2014. \u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"http://lungomareoakland.com/\" target=\"_blank\">Lungomare\u003c/a>\u003c/strong>\u003cbr>\n\u003cstrong>Address:\u003c/strong> \u003ca href=\"http://goo.gl/maps/G3iPY\" target=\"_blank\">Map\u003c/a>\u003cbr>\nOne Broadway\u003cbr>\nOakland,CA\u003cbr>\nPh: 510-444‐7171\u003c/p>\n\u003cp>\u003cstrong>Schedule:\u003c/strong>\u003c/p>\n\u003cp>\u003cem>Lungomare Grand Opening Weekend Schedule\u003c/em>\u003c/p>\n\u003cp>Friday, February 8: dinner, 5:30–11:00 PM; lounge 5:30PM–1:30AM\u003cbr>\nSaturday, February 9: dinner, 5:30–11:00 PM; lounge 5:30PM–1:30AM\u003cbr>\nSunday, February 10: dinner, 5:30–10:00 PM\u003c/p>\n\u003cp>\u003cem>Reservations are recommended and can be made online, as the restaurant will have limited seating for the opening weekend.\u003c/em>\u003c/p>\n\u003cp>\u003cem>Regular hours begin Monday, Feb. 11, serving breakfast (in the cafe), lunch and dinner seven days a week. \u003c/em>\u003c/p>\n\u003cp>Monday-‐Thursday:\u003cbr>\nLunch 11am-‐3pm; Mid-Day 3pm-‐5:30pm; Dinner 5:30pm-‐10pm\u003cbr>\nThurs - Sat 11am to 11pm\u003cbr>\nFriday: same hours, dinner until 11pm\u003cbr>\nSaturday & Sunday: Brunch 8am-‐3pm; Mid-‐Day 3pm-‐5:30pm\u003cbr>\nSaturday dinner 5:30pm-‐11pm; Sunday dinner: 5:30pm-‐10pm\u003c/p>\n\u003cp>Cafe Hours:\u003cbr>\nMonday-‐Friday, 7am-‐2pm;\u003cbr>\nSaturday & Sunday, 8am-‐3pm\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Facebook:\u003c/strong> \u003ca href=\"https://www.facebook.com/pages/Lungomare/487570204611097\">Lungomare\u003c/a>\u003cbr>\n\u003cstrong>Twitter:\u003c/strong> \u003ca href=\"https://twitter.com/LungomareOakJLS\">@LungomareOakJLS\u003c/a>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "Eat Real Festival 2010",
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"content": "\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/baker500.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/baker500.jpg\" alt=\"baker at Eat Real Festival\" title=\"baker at Eat Real Festival\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-16582\">\u003c/a>\u003cbr>\n\u003cem>Mike Zakowski of The Baker\u003c/em>\u003c/p>\n\u003cp>Will 2010 be the year we all learn to love the goat? You could have easily drawn that conclusion during this weekend's \u003ca href=\"http://www.eatrealfest.org\">Eat Real Festival\u003c/a> in Oakland's Jack London Square. Peer over the rapt capacity crowd squeezed thigh to thigh across rings of haybales: it's \u003ca href=\"http://ww2.kqed.org/bayareabites/2010/05/23/the-butcher-the-chef-and-the-goat/\">Dave the Butcher\u003c/a> from Avedano's, taking apart a skinned whole goat joint by joint and offering cooking advice on every part from shank to tongue. \u003c/p>\n\u003cp>Over by the square's historic log cabin, hold out your taco-smelling fingers to be sniffed by the posse of nonchalant urban goats, corralled ankle-deep in hay as they (and their pendulous, hairy udders) wait for the hands-on milking demonstration. Stroll past the pupusa and popsicle stands to the crush around \u003ca href=\"http://www.laloos.com/\">Laloo's\u003c/a>, where smiling young women dole out goat's-milk ice cream at $5 a cup. Or take a long, smooth swallow of \u003ca href=\"http://www.adonkeyandgoat.com/\">A Donkey & Goat's\u003c/a> Mendocino Syrah, crafted by Berkeley winemakers Tracey and Jared Brandt. \u003c/p>\n\u003cp>Anywhere else, this much goaty goodness would qualify as a bona fide celebration of all things caprine. But at the massive \u003ca href=\"http://twitter.com/eatrealfest\">Eat Real Festival\u003c/a>, these goats on the hoof and on the hook were just one gustatory, backyard-livestock trend among many. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/chickcoop500.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/chickcoop500.jpg\" alt=\"chicken coop\" title=\"chicken coop\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-16584\">\u003c/a>\u003cbr>\n\u003cem>Ken Kirkland of Woolly Egg Ranch\u003c/em>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Considering adding a few chickens to the tomatoes and zucchini in your garden? Mario Klip of \u003ca href=\"http://www.hollandhenhouses.com/\">Holland Hen Houses\u003c/a> had three elegant chicken chateaux set up near the goats, each filled with a clucking, pecking selection of common and heritage breeds from Marin's \u003ca href=\"http://fibershed.wordpress.com/2010/07/21/an-afternoon-at-wooly-egg-ranch/\">Woolly Egg Ranch\u003c/a>. Also on display: a egg box packed with dozens of eggs, each from a different type of chicken, shells representing every shade of white, ecru, champagne, toast, seafoam and turquoise. \u003c/p>\n\u003cp>Curious about bees? Talk to the folks at the \u003ca href=\"http://www.sfbee.org/beekeeping.html\">SF Beekeepers' Association\u003c/a>, buy a jar of city honey, or just get mesmerized by the glass-fronted hive rife with squirming, humming bees. \u003c/p>\n\u003cp>Or perhaps you just want to put your toaster oven to work as in-house coffee roaster; no problem, here's \u003ca href=\"http://ww2.kqed.org/bayareabites/2010/07/30/bay-area-coffee-roasters-food-wine-this-week/\">James Freeman of Blue Bottle\u003c/a> to tell you how to do it, as easy as \"throwing a weenie on the grill.\" Gardening, beer-brewing, pickle-making: all the \u003cem>au courant\u003c/em> urban homesteading skills were being served up by local experts on this breezy, blue-sky day. \u003c/p>\n\u003cp>Of course, to many, the seed-saving demos, jam competitions, fermentation workshops and kiddie cooking contests were just icing on a big, fat, curried, hot-sauced, kimchee-piled fusion taco of street-food tastiness. Because, of course, the heart (or belly) of the Eat Real beast is found in the mobile food offerings, dished out for five bucks or less from row after row of booths, carts, and trucks. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/crowds500.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/crowds500.jpg\" alt=\"crowd at eat real festival\" title=\"crowd at eat real festival\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-16586\">\u003c/a>\u003cbr>\n\u003cem>Crowds on Saturday\u003c/em>\u003c/p>\n\u003cp>As we \u003ca href=\"http://ww2.kqed.org/bayareabites/2009/08/30/eat-real-festival/\">discovered last year\u003c/a>, the only way to fill your belly (and make a dent in the dozens and dozens of multi-culti offerings) was to run a recon team, supplying those waiting in the extra-lengthy lines with provisions from the less trafficked carts. It was common to see lines stretching 40, 50 folks deep or more, with half the line already holding plates of sliders, buns, or tacos from their previous queue. \u003c/p>\n\u003cp>There were countless ways to eat something open-faced and taco-ish, or rolled and burrito-ish, from \u003ca href=\"http://twitter.com/NamuSF\">Namu's\u003c/a> seaweed-based, daikon-laced Korean tacos to \u003ca href=\"http://www.curryupnow.com/\">Curry Up Now\u003c/a>'s chicken tikka masala wraps (made not with naan but rather tortillas from La Palma) and newbie \u003ca href=\"http://www.vestaflatbread.com/\">Vesta Flatbread's\u003c/a> Mediterranean-inspired, pita-like rounds piled with carrot-hazelnut pâté and beet salad with orange vinaigrette. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/gerardspaella500.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/gerardspaella500.jpg\" alt=\"gerards paella\" title=\"gerards paella\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-16588\">\u003c/a>\u003cbr>\n\u003cem>Gerard's Paella\u003c/em>\u003c/p>\n\u003cp>But if you searched around a little, you could find shorter lines for things off the beaten track of meat n' dough. Like the delectable, mussel-topped paella scooped from the pond-sized pans of Gerard's Paella, or \u003ca href=\"http://radioafricakitchen.com/\">Radio Africa & Kitchen's\u003c/a> succulent saffron-gold shrimp with peppers-and-corn salad.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/radioafrica500.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/radioafrica500.jpg\" alt=\"radio africa\" title=\"radio africa\" width=\"500\" height=\"488\" class=\"alignnone size-full wp-image-16581\">\u003c/a>\u003cbr>\n\u003cem>Chalkboard Menu at Radio Africa & Kitchen\u003c/em>\u003c/p>\n\u003cp>The tag-teams of local farms and local chefs in the Farmstand Cookstand booths produced some of the festival's prettiest and most seasonal dishes, like flaky peach and almond galettes (with Frog Hollow Farm organic fruit) made by Robert Dorsey III, of the Oakland Museum's upcoming \u003ca href=\"http://museumca.org/amenities\">Blue Oak\u003c/a> cafe, or Nicole Lobue's peach-and-arugula salads, sourced from Abeni Ramsey's City Girl Farms and Novella Carpenter's \u003ca href=\"http://ghosttownfarm.wordpress.com/\">Ghost Town Farm\u003c/a>.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/dorsey500.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/dorsey500.jpg\" alt=\"dorsey\" title=\"dorsey\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-16587\">\u003c/a>\u003cbr>\n\u003cem>Robert Dorsey III of Blue Oak\u003c/em>\u003c/p>\n\u003cp>\u003cem>The Eat Real Festival continues on Sun., 8/29 from 10:30am-5:30pm in Jack London Square, Oakland.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/chalkbord500.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/chalkbord500.jpg\" alt=\"chalkboard eat it. make it. grow it\" title=\"chalkboard eat it. make it. grow it\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-16583\">\u003c/a>\u003c/p>\n\n",
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"excerpt": "Goats, chickens, bees, home coffee roasting, Korean tacos, a paella pan as big as a waterbed: the Eat Real Festival returns to Jack London Square to celebrate the joys of street food and DIY urban living. ",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/baker500.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/baker500.jpg\" alt=\"baker at Eat Real Festival\" title=\"baker at Eat Real Festival\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-16582\">\u003c/a>\u003cbr>\n\u003cem>Mike Zakowski of The Baker\u003c/em>\u003c/p>\n\u003cp>Will 2010 be the year we all learn to love the goat? You could have easily drawn that conclusion during this weekend's \u003ca href=\"http://www.eatrealfest.org\">Eat Real Festival\u003c/a> in Oakland's Jack London Square. Peer over the rapt capacity crowd squeezed thigh to thigh across rings of haybales: it's \u003ca href=\"http://ww2.kqed.org/bayareabites/2010/05/23/the-butcher-the-chef-and-the-goat/\">Dave the Butcher\u003c/a> from Avedano's, taking apart a skinned whole goat joint by joint and offering cooking advice on every part from shank to tongue. \u003c/p>\n\u003cp>Over by the square's historic log cabin, hold out your taco-smelling fingers to be sniffed by the posse of nonchalant urban goats, corralled ankle-deep in hay as they (and their pendulous, hairy udders) wait for the hands-on milking demonstration. Stroll past the pupusa and popsicle stands to the crush around \u003ca href=\"http://www.laloos.com/\">Laloo's\u003c/a>, where smiling young women dole out goat's-milk ice cream at $5 a cup. Or take a long, smooth swallow of \u003ca href=\"http://www.adonkeyandgoat.com/\">A Donkey & Goat's\u003c/a> Mendocino Syrah, crafted by Berkeley winemakers Tracey and Jared Brandt. \u003c/p>\n\u003cp>Anywhere else, this much goaty goodness would qualify as a bona fide celebration of all things caprine. But at the massive \u003ca href=\"http://twitter.com/eatrealfest\">Eat Real Festival\u003c/a>, these goats on the hoof and on the hook were just one gustatory, backyard-livestock trend among many. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/chickcoop500.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/chickcoop500.jpg\" alt=\"chicken coop\" title=\"chicken coop\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-16584\">\u003c/a>\u003cbr>\n\u003cem>Ken Kirkland of Woolly Egg Ranch\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Considering adding a few chickens to the tomatoes and zucchini in your garden? Mario Klip of \u003ca href=\"http://www.hollandhenhouses.com/\">Holland Hen Houses\u003c/a> had three elegant chicken chateaux set up near the goats, each filled with a clucking, pecking selection of common and heritage breeds from Marin's \u003ca href=\"http://fibershed.wordpress.com/2010/07/21/an-afternoon-at-wooly-egg-ranch/\">Woolly Egg Ranch\u003c/a>. Also on display: a egg box packed with dozens of eggs, each from a different type of chicken, shells representing every shade of white, ecru, champagne, toast, seafoam and turquoise. \u003c/p>\n\u003cp>Curious about bees? Talk to the folks at the \u003ca href=\"http://www.sfbee.org/beekeeping.html\">SF Beekeepers' Association\u003c/a>, buy a jar of city honey, or just get mesmerized by the glass-fronted hive rife with squirming, humming bees. \u003c/p>\n\u003cp>Or perhaps you just want to put your toaster oven to work as in-house coffee roaster; no problem, here's \u003ca href=\"http://ww2.kqed.org/bayareabites/2010/07/30/bay-area-coffee-roasters-food-wine-this-week/\">James Freeman of Blue Bottle\u003c/a> to tell you how to do it, as easy as \"throwing a weenie on the grill.\" Gardening, beer-brewing, pickle-making: all the \u003cem>au courant\u003c/em> urban homesteading skills were being served up by local experts on this breezy, blue-sky day. \u003c/p>\n\u003cp>Of course, to many, the seed-saving demos, jam competitions, fermentation workshops and kiddie cooking contests were just icing on a big, fat, curried, hot-sauced, kimchee-piled fusion taco of street-food tastiness. Because, of course, the heart (or belly) of the Eat Real beast is found in the mobile food offerings, dished out for five bucks or less from row after row of booths, carts, and trucks. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/crowds500.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/crowds500.jpg\" alt=\"crowd at eat real festival\" title=\"crowd at eat real festival\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-16586\">\u003c/a>\u003cbr>\n\u003cem>Crowds on Saturday\u003c/em>\u003c/p>\n\u003cp>As we \u003ca href=\"http://ww2.kqed.org/bayareabites/2009/08/30/eat-real-festival/\">discovered last year\u003c/a>, the only way to fill your belly (and make a dent in the dozens and dozens of multi-culti offerings) was to run a recon team, supplying those waiting in the extra-lengthy lines with provisions from the less trafficked carts. It was common to see lines stretching 40, 50 folks deep or more, with half the line already holding plates of sliders, buns, or tacos from their previous queue. \u003c/p>\n\u003cp>There were countless ways to eat something open-faced and taco-ish, or rolled and burrito-ish, from \u003ca href=\"http://twitter.com/NamuSF\">Namu's\u003c/a> seaweed-based, daikon-laced Korean tacos to \u003ca href=\"http://www.curryupnow.com/\">Curry Up Now\u003c/a>'s chicken tikka masala wraps (made not with naan but rather tortillas from La Palma) and newbie \u003ca href=\"http://www.vestaflatbread.com/\">Vesta Flatbread's\u003c/a> Mediterranean-inspired, pita-like rounds piled with carrot-hazelnut pâté and beet salad with orange vinaigrette. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/gerardspaella500.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/gerardspaella500.jpg\" alt=\"gerards paella\" title=\"gerards paella\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-16588\">\u003c/a>\u003cbr>\n\u003cem>Gerard's Paella\u003c/em>\u003c/p>\n\u003cp>But if you searched around a little, you could find shorter lines for things off the beaten track of meat n' dough. Like the delectable, mussel-topped paella scooped from the pond-sized pans of Gerard's Paella, or \u003ca href=\"http://radioafricakitchen.com/\">Radio Africa & Kitchen's\u003c/a> succulent saffron-gold shrimp with peppers-and-corn salad.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/radioafrica500.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/radioafrica500.jpg\" alt=\"radio africa\" title=\"radio africa\" width=\"500\" height=\"488\" class=\"alignnone size-full wp-image-16581\">\u003c/a>\u003cbr>\n\u003cem>Chalkboard Menu at Radio Africa & Kitchen\u003c/em>\u003c/p>\n\u003cp>The tag-teams of local farms and local chefs in the Farmstand Cookstand booths produced some of the festival's prettiest and most seasonal dishes, like flaky peach and almond galettes (with Frog Hollow Farm organic fruit) made by Robert Dorsey III, of the Oakland Museum's upcoming \u003ca href=\"http://museumca.org/amenities\">Blue Oak\u003c/a> cafe, or Nicole Lobue's peach-and-arugula salads, sourced from Abeni Ramsey's City Girl Farms and Novella Carpenter's \u003ca href=\"http://ghosttownfarm.wordpress.com/\">Ghost Town Farm\u003c/a>.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/dorsey500.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/dorsey500.jpg\" alt=\"dorsey\" title=\"dorsey\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-16587\">\u003c/a>\u003cbr>\n\u003cem>Robert Dorsey III of Blue Oak\u003c/em>\u003c/p>\n\u003cp>\u003cem>The Eat Real Festival continues on Sun., 8/29 from 10:30am-5:30pm in Jack London Square, Oakland.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/chalkbord500.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2010/08/chalkbord500.jpg\" alt=\"chalkboard eat it. make it. grow it\" title=\"chalkboard eat it. make it. grow it\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-16583\">\u003c/a>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>Wandering the unfamiliar, blandly mall-like environs of Jack London Square, a kind of mini-Emeryville, only with space, better taste, and a harbor view, you might have wondered where all the food-seeking hipsters were. It was Friday night, after all, the opening of Oakland's \u003ca href=\"http://eatrealfest.org\">Eat Real Festival\u003c/a>, yet there was no waft of organic pork carnitas, no compostable spoons littering the ground. \u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2009/08/drinkrealbeer500.jpg\" alt=\"drink real beer\" title=\"drink real beer\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-6476\">\u003c/p>\n\u003cp>But wait, what's in the hand of that guy strolling by? Was it a Mason jar filled with \u003ca href=\"http://www.21st-amendment.com/\">watermelon wheat beer\u003c/a>? And was that the Soviet-red logo for \u003ca href=\"http://www.ritualroasters.com/\">Ritual Roasters\u003c/a> coffee, painted on the side of a bike trailer peddling (by pedaling) a load of high-octane iced coffee? Hay bales for seats, toddlers clutching ice-cream cones while Mom and Dad downed a brew: this was definitely the place. \u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2009/08/ritualcoffeebike500.jpg\" alt=\"ritual coffee bike\" title=\"ritual coffee bike\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-6473\"> \u003c/p>\n\u003cp>Friday's unseasonally balmy night (\"Earthquake weather,\" nodded numerous passerby sagely, but that didn't seem to stop them from promenading along the waterfront, lemon-shiso sorbet dripping down their chins) made a perfect soft opening for the festival, which began with an open-air beer tasting ($25 for your own festival-logo'd glass drinking jar plus 8 tickets for filling it up, or $7 for a single serve) and ice-cream social. \u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Some real food to go with the beer would have been nice, but that would have to wait until the real crowds arrived on Saturday and Sunday. In the interim, then, there was the rare chance to sample and buy ice cream and sorbet from a dozen local makers with barely a line to be seen. Scream, Ici, Bi-Rite Creamery, Straus Ice Cream, Fenton's, Ceci, and more were scooping flavors ranging from pomegranate (Fenton's) to beet-lemon (Scream, and surprisingly good--like frozen borscht, in the tastiest possible way). \u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2009/08/iciicecream500.jpg\" alt=\"ici ice cream\" title=\"ici ice cream\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-6475\">\u003c/p>\n\u003cp>There was an open-air game of Edible Pursuit (who knew the popsicle was invented in Oakland?), a highly competitive canning contest (dubbed, of course, \u003cem>Yes I Can\u003c/em>), live jazz and a whole lot of happy cone-licking kids. \u003c/p>\n\u003cp>Saturday, of course, was a lot busier, but the vibe stayed mellow. There was all that beer, for starters, and plenty of port-a-potties, and a lot of space to sprawl, wander, and lie out on the grass and watch the sailboats breeze by. You could check out the greywater recycling system set up by the crew at Aquaponics, watch cooking demonstrations, stroll through the expansive indoor marketplace to chat up farmers and artisanal jam-makers, or just go get more beer. \u003c/p>\n\u003cp>Or, if you wanted to eat, you could stand in line. It's inevitable, at events like this that are all about the food, that the main activity ends up being waiting in line. The lines weren't too bad, actually, but they moved slowly. \u003c/p>\n\u003cp>Very slowly. Watching four guys put together one plate at \u003ca href=\"http://www.jimnnicks.com/\">Jim and Nick's\u003c/a>--one massaging the shredded pork into a ball and put it on the bun, one scooping the pimento cheese, another putting on the pickles and saltines, and a fourth chatting up whichever cute girl was handing over her money, I did a little minutes-per-plate x people-in-line math, and gave up, even though I was longing to try a plate made by a bunch of Southern barbecue guys who had driven their rig all the way from Alabama to crash the event and show the West Coast how to bbq. \u003c/p>\n\u003cp>The trick, I realized, was to pick one long line--like the one for Seoul Food's Korean tacos-- and then send your friends out on recon missions to the shorter lines, so you'd have something to eat while you waited in line for something to eat. \u003c/p>\n\u003cp>Where the recent \u003ca href=\"http://ww2.kqed.org/bayareabites/2009/08/24/sf-street-food-fanatics-unite/\">SF Street Food Festival\u003c/a> skipped actual street food for slimmed-down restaurant eats, Eat Real did keep it real, with taco trucks, soul food ribs and the \u003ca href=\"http://twitter.com/sexysoupcart\">Sexy Soup Lady\u003c/a> in a pink apron straddling her three-wheeled soup cart. And the prices were right, too, with nothing over $5. \u003c/p>\n\u003cp>Of course, this meant was nearly everything was some culturally-inspired variation on meat and dough, all squeezed down to the size of a slider, from pulled-chicken barbecue on a bun and Korean spicy-pork tacos to pupusas and bite-sized brisket sandwiches. Finding vegetables (beyond salsa and coleslaw) took a little searching, and it helped it if you liked falafel, didn't mind patronizing the fancy-tapas truck of festival co-sponsor Whole Foods, or got there before the veggie-pie folks had sold through their entire inventory. For dessert, there was more ice cream, of course. And cupcakes!\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>What it was, overall, was a fun local event, a late-summer festival that did feel very Oaklandish, mixing up $3 pupusas with $20 \"Street Food\" t-shirts. \u003c/p>\n\n",
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"excerpt": "The trick, I realized, was to pick one long line--like the one for Seoul Food's Korean tacos-- and then send your friends out on recon missions to the shorter lines, so you'd have something to eat while you waited in line for something to eat. \r\nWhere the recent SF Street Food Festival skipped actual street food for slimmed-down restaurant eats, Eat Real did keep it real, with taco trucks, soul food ribs and the Sexy Soup Lady in a pink apron straddling her three-wheeled soup cart. And the prices were right, too, with nothing over $5. ",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Wandering the unfamiliar, blandly mall-like environs of Jack London Square, a kind of mini-Emeryville, only with space, better taste, and a harbor view, you might have wondered where all the food-seeking hipsters were. It was Friday night, after all, the opening of Oakland's \u003ca href=\"http://eatrealfest.org\">Eat Real Festival\u003c/a>, yet there was no waft of organic pork carnitas, no compostable spoons littering the ground. \u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2009/08/drinkrealbeer500.jpg\" alt=\"drink real beer\" title=\"drink real beer\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-6476\">\u003c/p>\n\u003cp>But wait, what's in the hand of that guy strolling by? Was it a Mason jar filled with \u003ca href=\"http://www.21st-amendment.com/\">watermelon wheat beer\u003c/a>? And was that the Soviet-red logo for \u003ca href=\"http://www.ritualroasters.com/\">Ritual Roasters\u003c/a> coffee, painted on the side of a bike trailer peddling (by pedaling) a load of high-octane iced coffee? Hay bales for seats, toddlers clutching ice-cream cones while Mom and Dad downed a brew: this was definitely the place. \u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2009/08/ritualcoffeebike500.jpg\" alt=\"ritual coffee bike\" title=\"ritual coffee bike\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-6473\"> \u003c/p>\n\u003cp>Friday's unseasonally balmy night (\"Earthquake weather,\" nodded numerous passerby sagely, but that didn't seem to stop them from promenading along the waterfront, lemon-shiso sorbet dripping down their chins) made a perfect soft opening for the festival, which began with an open-air beer tasting ($25 for your own festival-logo'd glass drinking jar plus 8 tickets for filling it up, or $7 for a single serve) and ice-cream social. \u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Some real food to go with the beer would have been nice, but that would have to wait until the real crowds arrived on Saturday and Sunday. In the interim, then, there was the rare chance to sample and buy ice cream and sorbet from a dozen local makers with barely a line to be seen. Scream, Ici, Bi-Rite Creamery, Straus Ice Cream, Fenton's, Ceci, and more were scooping flavors ranging from pomegranate (Fenton's) to beet-lemon (Scream, and surprisingly good--like frozen borscht, in the tastiest possible way). \u003c/p>\n\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2009/08/iciicecream500.jpg\" alt=\"ici ice cream\" title=\"ici ice cream\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-6475\">\u003c/p>\n\u003cp>There was an open-air game of Edible Pursuit (who knew the popsicle was invented in Oakland?), a highly competitive canning contest (dubbed, of course, \u003cem>Yes I Can\u003c/em>), live jazz and a whole lot of happy cone-licking kids. \u003c/p>\n\u003cp>Saturday, of course, was a lot busier, but the vibe stayed mellow. There was all that beer, for starters, and plenty of port-a-potties, and a lot of space to sprawl, wander, and lie out on the grass and watch the sailboats breeze by. You could check out the greywater recycling system set up by the crew at Aquaponics, watch cooking demonstrations, stroll through the expansive indoor marketplace to chat up farmers and artisanal jam-makers, or just go get more beer. \u003c/p>\n\u003cp>Or, if you wanted to eat, you could stand in line. It's inevitable, at events like this that are all about the food, that the main activity ends up being waiting in line. The lines weren't too bad, actually, but they moved slowly. \u003c/p>\n\u003cp>Very slowly. Watching four guys put together one plate at \u003ca href=\"http://www.jimnnicks.com/\">Jim and Nick's\u003c/a>--one massaging the shredded pork into a ball and put it on the bun, one scooping the pimento cheese, another putting on the pickles and saltines, and a fourth chatting up whichever cute girl was handing over her money, I did a little minutes-per-plate x people-in-line math, and gave up, even though I was longing to try a plate made by a bunch of Southern barbecue guys who had driven their rig all the way from Alabama to crash the event and show the West Coast how to bbq. \u003c/p>\n\u003cp>The trick, I realized, was to pick one long line--like the one for Seoul Food's Korean tacos-- and then send your friends out on recon missions to the shorter lines, so you'd have something to eat while you waited in line for something to eat. \u003c/p>\n\u003cp>Where the recent \u003ca href=\"http://ww2.kqed.org/bayareabites/2009/08/24/sf-street-food-fanatics-unite/\">SF Street Food Festival\u003c/a> skipped actual street food for slimmed-down restaurant eats, Eat Real did keep it real, with taco trucks, soul food ribs and the \u003ca href=\"http://twitter.com/sexysoupcart\">Sexy Soup Lady\u003c/a> in a pink apron straddling her three-wheeled soup cart. And the prices were right, too, with nothing over $5. \u003c/p>\n\u003cp>Of course, this meant was nearly everything was some culturally-inspired variation on meat and dough, all squeezed down to the size of a slider, from pulled-chicken barbecue on a bun and Korean spicy-pork tacos to pupusas and bite-sized brisket sandwiches. Finding vegetables (beyond salsa and coleslaw) took a little searching, and it helped it if you liked falafel, didn't mind patronizing the fancy-tapas truck of festival co-sponsor Whole Foods, or got there before the veggie-pie folks had sold through their entire inventory. For dessert, there was more ice cream, of course. And cupcakes!\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>What it was, overall, was a fun local event, a late-summer festival that did feel very Oaklandish, mixing up $3 pupusas with $20 \"Street Food\" t-shirts. \u003c/p>\n\n\u003c/div>\u003c/p>",
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"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-California-Report-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/californiareport",
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"source": "kqed",
"order": 8
},
"link": "/californiareport",
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},
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"id": "californiareportmagazine",
"title": "The California Report Magazine",
"tagline": "Your state, your stories",
"info": "Every week, The California Report Magazine takes you on a road trip for the ears: to visit the places and meet the people who make California unique. The in-depth storytelling podcast from the California Report.",
"airtime": "FRI 4:30pm-5pm, 6:30pm-7pm, 11pm-11:30pm",
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"order": 10
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM3NjkwNjk1OTAz",
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},
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"info": "A one-hour radio program to hear celebrated writers, artists and thinkers address contemporary ideas and values, often discussing the creative process. Please note: tapes or transcripts are not available",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/05/cityartsandlecture-300x300.jpg",
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"airtime": "SUN 1pm-2pm, TUE 10pm, WED 1am",
"meta": {
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"source": "City Arts & Lectures"
},
"link": "https://www.cityarts.net",
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"rss": "https://www.cityarts.net/feed/"
}
},
"closealltabs": {
"id": "closealltabs",
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"info": "Close All Tabs breaks down how digital culture shapes our world through thoughtful insights and irreverent humor.",
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"order": 1
},
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"title": "Code Switch / Life Kit",
"info": "\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />",
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"id": "commonwealth-club",
"title": "Commonwealth Club of California Podcast",
"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
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"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg",
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"source": "Commonwealth Club of California"
},
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"google": "https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw",
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},
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"id": "forum",
"title": "Forum",
"tagline": "The conversation starts here",
"info": "KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.",
"airtime": "MON-FRI 9am-11am, 10pm-11pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED Forum with Mina Kim and Alexis Madrigal",
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"source": "kqed",
"order": 9
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5NTU3MzgxNjMz",
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},
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"officialWebsiteLink": "http://freakonomics.com/",
"airtime": "SUN 1am-2am, SAT 3pm-4pm",
"meta": {
"site": "radio",
"source": "WNYC"
},
"link": "/radio/program/freakonomics-radio",
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"apple": "https://itunes.apple.com/us/podcast/freakonomics-radio/id354668519",
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},
"fresh-air": {
"id": "fresh-air",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=214089682&at=11l79Y&ct=nprdirectory",
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"here-and-now": {
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"info": "A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. Hosted by Robin Young, Jeremy Hobson and Tonya Mosley.",
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},
"hidden-brain": {
"id": "hidden-brain",
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"info": "Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.",
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"airtime": "SUN 7pm-8pm",
"meta": {
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"source": "NPR"
},
"link": "/radio/program/hidden-brain",
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},
"how-i-built-this": {
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"title": "How I Built This with Guy Raz",
"info": "Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.",
"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/howIBuiltThis.png",
"officialWebsiteLink": "https://www.npr.org/podcasts/510313/how-i-built-this",
"airtime": "SUN 7:30pm-8pm",
"meta": {
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"source": "npr"
},
"link": "/radio/program/how-i-built-this",
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"npr": "https://rpb3r.app.goo.gl/3zxy",
"apple": "https://itunes.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?mt=2",
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},
"hyphenacion": {
"id": "hyphenacion",
"title": "Hyphenación",
"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/03/Hyphenacion_FinalAssets_PodcastTile.png",
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"officialWebsiteLink": "/podcasts/hyphenacion",
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"order": 15
},
"link": "/podcasts/hyphenacion",
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"spotify": "https://open.spotify.com/show/2p3Fifq96nw9BPcmFdIq0o?si=39209f7b25774f38",
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"amazon": "https://music.amazon.com/podcasts/6c3dd23c-93fb-4aab-97ba-1725fa6315f1/hyphenaci%C3%B3n",
"rss": "https://feeds.megaphone.fm/KQINC2275451163"
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},
"jerrybrown": {
"id": "jerrybrown",
"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-Political-Mind-of-Jerry-Brown-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/podcasts/jerrybrown",
"meta": {
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"order": 18
},
"link": "/podcasts/jerrybrown",
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"spotify": "https://open.spotify.com/show/54C1dmuyFyKMFttY6X2j6r?si=K8SgRCoISNK6ZbjpXrX5-w",
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}
},
"latino-usa": {
"id": "latino-usa",
"title": "Latino USA",
"airtime": "MON 1am-2am, SUN 6pm-7pm",
"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
"officialWebsiteLink": "http://latinousa.org/",
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"link": "/radio/program/latino-usa",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/510016/podcast.xml"
}
},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
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"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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},
"masters-of-scale": {
"id": "masters-of-scale",
"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
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"officialWebsiteLink": "https://mastersofscale.com/",
"meta": {
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"link": "/radio/program/masters-of-scale",
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"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
"meta": {
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"source": "kqed",
"order": 12
},
"link": "/podcasts/mindshift",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
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}
},
"morning-edition": {
"id": "morning-edition",
"title": "Morning Edition",
"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
"airtime": "MON-FRI 3am-9am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Morning-Edition-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.npr.org/programs/morning-edition/",
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"link": "/radio/program/morning-edition"
},
"onourwatch": {
"id": "onourwatch",
"title": "On Our Watch",
"tagline": "Deeply-reported investigative journalism",
"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/On-Our-Watch-Podcast-Tile-703x703-1.jpg",
"imageAlt": "On Our Watch from NPR and KQED",
"officialWebsiteLink": "/podcasts/onourwatch",
"meta": {
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"source": "kqed",
"order": 11
},
"link": "/podcasts/onourwatch",
"subscribe": {
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzUxMDM2MC9wb2RjYXN0LnhtbD9zYz1nb29nbGVwb2RjYXN0cw",
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"rss": "https://feeds.npr.org/510360/podcast.xml"
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},
"on-the-media": {
"id": "on-the-media",
"title": "On The Media",
"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
"airtime": "SUN 2pm-3pm, MON 12am-1am",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/onTheMedia.png",
"officialWebsiteLink": "https://www.wnycstudios.org/shows/otm",
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"source": "wnyc"
},
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