For kids who celebrate Christmas, there's something irresistible about an advent calendar. In households where treats are doled out sparingly, knowing that you'll be getting one chocolate a day for twenty-four days in a row feels like a kind of miracle.
But eventually those kids grow into adults who can buy their own candy whenever they want and the traditional advent calendar loses its childhood appeal.
So, food and beverage companies are trying to tempt more adults into buying advent calendars, by making modern, grown-up versions that contain everything from Pringles and chocolate covered Brussel sprouts to samplers of vodka and gin.
"It's got that nostalgia factor," says Chase Ishii, creative lead at Man Crates, who makes a calendar filled with beef jerky and other treats. When they debuted their calendar in 2016, Ishii says, they loved the idea of putting a spin on such an old tradition. And unlike most gifts which get opened within a few minutes, people with advent calendars display them for nearly a full month and often open them as a family. This year's model even contained a story that could be read in parts each night since many customers said they wanted to share the experience with their kids.
This may actually be the most fun gift I’ve ever been given. A Spirits Advent Calendar from @heritagedistilling !! Honestly, it sets me up for a drink challenge every night! For 24 nights!! And these are good spirits, guys! Tonight I opened up magical door number 4 to reveal a sample bottle of their coffee vodka. Admittedly, I’m not a huge vodka drinker. My first reaction was to go girly on this one... BUT I decided to stay true to myself and make a serious version of a coffee manhattan. Y’all... it’s good. . Up All Night New York 1.75 coffee vodka .5 Ancho Reyes .25 Fernet Vallet .25 sweet vermouth 2 dashes @scrappysbitters Cardamom bitters 2 dashes Bittermans xocolotl mole bitters Garnish with cardamom pods . . . . . . . . #mommymixology #heritagedistilling #coffeevodka #manhattancocktail #wintercocktails #adventcalendar #coffeecocktail #craftcocktails #mixology #mixologist #drinkstagram #instacocktail #cheers