Here’s What Bay Area Rappers Are Eating (According to Their Lyrics)
Here’s Your 49ers Anthem for the Super Bowl Run: ‘Do It For the Bay’
P-Lo Is Feeding the Bay Area With More Than Just His Music
HBK Gang Defined Bay Area Rap During the Social Media Boom
Señor Sisig Is Hosting This Filipino Rapper’s ‘Very Good Food Tour’ in Oakland
Michael Sneed Is More Than a Vibe — He’s a Symbol for Oakland
All Rappers From Out Here Sound The Same? What Are You Smokin’?
Food Doesn't Slap
A New Generation of Filipino Hip-Hop Builds On a Deep Bay Area Legacy
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But are you really gonna try to tell us they slap?","credit":"iStock","altTag":"A plate of quesabirria tacos with sauce and sliced radishes","description":null,"imgSizes":{"thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/2/2022/01/Quesabirria-160x90.jpg","width":160,"height":90,"mimeType":"image/jpeg"},"medium_large":{"file":"https://ww2.kqed.org/app/uploads/sites/2/2022/01/Quesabirria-768x432.jpg","width":768,"height":432,"mimeType":"image/jpeg"},"post-thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/2/2022/01/Quesabirria-672x372.jpg","width":672,"height":372,"mimeType":"image/jpeg"},"kqedFullSize":{"file":"https://ww2.kqed.org/app/uploads/sites/2/2022/01/Quesabirria.jpg","width":800,"height":450}},"fetchFailed":false,"isLoading":false},"arts_13905238":{"type":"attachments","id":"arts_13905238","meta":{"index":"attachments_1591205162","site":"arts","id":"13905238","found":true},"title":"guapdad","publishDate":1635288938,"status":"inherit","parent":13905208,"modified":1635288996,"caption":"Guapdad 4000 attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California.","credit":" Emma McIntyre/Getty Images for The Recording Academy","altTag":null,"description":"Guapdad 4000 attends the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California.","imgSizes":{"medium":{"file":"https://ww2.kqed.org/app/uploads/sites/2/2021/10/guapdad-800x450.jpg","width":800,"height":450,"mimeType":"image/jpeg"},"large":{"file":"https://ww2.kqed.org/app/uploads/sites/2/2021/10/guapdad-1020x574.jpg","width":1020,"height":574,"mimeType":"image/jpeg"},"thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/2/2021/10/guapdad-160x90.jpg","width":160,"height":90,"mimeType":"image/jpeg"},"medium_large":{"file":"https://ww2.kqed.org/app/uploads/sites/2/2021/10/guapdad-768x432.jpg","width":768,"height":432,"mimeType":"image/jpeg"},"1536x1536":{"file":"https://ww2.kqed.org/app/uploads/sites/2/2021/10/guapdad-1536x864.jpg","width":1536,"height":864,"mimeType":"image/jpeg"},"post-thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/2/2021/10/guapdad-672x372.jpg","width":672,"height":372,"mimeType":"image/jpeg"},"twentyfourteen-full-width":{"file":"https://ww2.kqed.org/app/uploads/sites/2/2021/10/guapdad-1038x576.jpg","width":1038,"height":576,"mimeType":"image/jpeg"},"kqedFullSize":{"file":"https://ww2.kqed.org/app/uploads/sites/2/2021/10/guapdad.jpg","width":1920,"height":1080}},"fetchFailed":false,"isLoading":false}},"audioPlayerReducer":{"postId":"stream_live"},"authorsReducer":{"gmeline":{"type":"authors","id":"185","meta":{"index":"authors_1591205172","id":"185","found":true},"name":"Gabe Meline","firstName":"Gabe","lastName":"Meline","slug":"gmeline","email":"gmeline@kqed.org","display_author_email":false,"staff_mastheads":["arts"],"title":"Senior Editor, KQED Arts & Culture","bio":"Gabe Meline entered journalism at age 15 making photocopied zines, and has since earned awards from the Edward R. Murrow Awards, the Society for Professional Journalists, the Online Journalism Awards, the Association of Alternative Newsweeklies and the California Newspaper Publishers Association. Prior to KQED, he was the editor of the \u003cem>North Bay Bohemian\u003c/em> and a touring musician. He lives with his wife, his daughter, and a 1964 Volvo in his hometown of Santa Rosa, CA.","avatar":"https://secure.gravatar.com/avatar/80e9715844c5fc3f07edac5b08973b76?s=600&d=blank&r=g","twitter":"gmeline","facebook":null,"instagram":null,"linkedin":null,"sites":[{"site":"","roles":["editor"]},{"site":"arts","roles":["administrator"]},{"site":"artschool","roles":["editor"]},{"site":"news","roles":["author"]},{"site":"pop","roles":["editor"]},{"site":"bayareabites","roles":["editor"]},{"site":"food","roles":["editor"]},{"site":"liveblog","roles":["editor"]},{"site":"hiphop","roles":["editor"]}],"headData":{"title":"Gabe Meline | KQED","description":"Senior Editor, KQED Arts & Culture","ogImgSrc":"https://secure.gravatar.com/avatar/80e9715844c5fc3f07edac5b08973b76?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/80e9715844c5fc3f07edac5b08973b76?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/gmeline"},"ogpenn":{"type":"authors","id":"11491","meta":{"index":"authors_1591205172","id":"11491","found":true},"name":"Pendarvis Harshaw","firstName":"Pendarvis","lastName":"Harshaw","slug":"ogpenn","email":"ogpenn@gmail.com","display_author_email":false,"staff_mastheads":["arts"],"title":"Columnist and Host, Rightnowish","bio":"Pendarvis Harshaw is the host of \u003ca href=\"https://www.kqed.org/arts/tag/rightnowish\" rel=\"noopener noreferrer\">\u003cem>Rightnowish\u003c/em>\u003c/a> on KQED-FM, a columnist at KQED Arts, and the author of \u003ci>OG Told Me,\u003c/i> a memoir about growing up in Oakland.","avatar":"https://secure.gravatar.com/avatar/093d33baff5354890e29ad83d58d2c49?s=600&d=blank&r=g","twitter":"ogpenn","facebook":null,"instagram":null,"linkedin":null,"sites":[{"site":"arts","roles":["editor"]},{"site":"bayareabites","roles":["author"]},{"site":"hiphop","roles":["editor"]}],"headData":{"title":"Pendarvis Harshaw | KQED","description":"Columnist and Host, Rightnowish","ogImgSrc":"https://secure.gravatar.com/avatar/093d33baff5354890e29ad83d58d2c49?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/093d33baff5354890e29ad83d58d2c49?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/ogpenn"},"achazaro":{"type":"authors","id":"11748","meta":{"index":"authors_1591205172","id":"11748","found":true},"name":"Alan Chazaro","firstName":"Alan","lastName":"Chazaro","slug":"achazaro","email":"agchazaro@gmail.com","display_author_email":true,"staff_mastheads":["arts"],"title":"Food Writer and Reporter","bio":"Alan Chazaro is the author of \u003cem>This Is Not a Frank Ocean Cover Album\u003c/em> (Black Lawrence Press, 2019), \u003cem>Piñata Theory\u003c/em> (Black Lawrence Press, 2020), and \u003cem>Notes from the Eastern Span of the Bay Bridge\u003c/em> (Ghost City Press, 2021). He is a graduate of June Jordan’s Poetry for the People program at UC Berkeley and a former Lawrence Ferlinghetti Fellow at the University of San Francisco. He writes about sports, food, art, music, education, and culture while repping the Bay on \u003ca href=\"https://twitter.com/alan_chazaro\">Twitter\u003c/a> and \u003ca href=\"https://www.instagram.com/alan_chazaro/?hl=en\">Instagram\u003c/a> at @alan_chazaro.","avatar":"https://secure.gravatar.com/avatar/ea8b6dd970fc5c29e7a188e7d5861df7?s=600&d=blank&r=g","twitter":"alan_chazaro","facebook":null,"instagram":null,"linkedin":null,"sites":[{"site":"arts","roles":["editor"]},{"site":"news","roles":["editor"]}],"headData":{"title":"Alan Chazaro | KQED","description":"Food Writer and Reporter","ogImgSrc":"https://secure.gravatar.com/avatar/ea8b6dd970fc5c29e7a188e7d5861df7?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/ea8b6dd970fc5c29e7a188e7d5861df7?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/achazaro"}},"breakingNewsReducer":{},"campaignFinanceReducer":{},"firebase":{"requesting":{},"requested":{},"timestamps":{},"data":{},"ordered":{},"auth":{"isLoaded":false,"isEmpty":true},"authError":null,"profile":{"isLoaded":false,"isEmpty":true},"listeners":{"byId":{},"allIds":[]},"isInitializing":false,"errors":[]},"navBarReducer":{"navBarId":"arts","fullView":true,"showPlayer":false},"navMenuReducer":{"menus":[{"key":"menu1","items":[{"name":"News","link":"/","type":"title"},{"name":"Politics","link":"/politics"},{"name":"Science","link":"/science"},{"name":"Education","link":"/educationnews"},{"name":"Housing","link":"/housing"},{"name":"Immigration","link":"/immigration"},{"name":"Criminal Justice","link":"/criminaljustice"},{"name":"Silicon Valley","link":"/siliconvalley"},{"name":"Forum","link":"/forum"},{"name":"The California Report","link":"/californiareport"}]},{"key":"menu2","items":[{"name":"Arts & Culture","link":"/arts","type":"title"},{"name":"Critics’ Picks","link":"/thedolist"},{"name":"Cultural Commentary","link":"/artscommentary"},{"name":"Food & Drink","link":"/food"},{"name":"Bay Area Hip-Hop","link":"/bayareahiphop"},{"name":"Rebel Girls","link":"/rebelgirls"},{"name":"Arts Video","link":"/artsvideos"}]},{"key":"menu3","items":[{"name":"Podcasts","link":"/podcasts","type":"title"},{"name":"Bay Curious","link":"/podcasts/baycurious"},{"name":"Rightnowish","link":"/podcasts/rightnowish"},{"name":"The Bay","link":"/podcasts/thebay"},{"name":"On Our Watch","link":"/podcasts/onourwatch"},{"name":"Mindshift","link":"/podcasts/mindshift"},{"name":"Consider This","link":"/podcasts/considerthis"},{"name":"Political Breakdown","link":"/podcasts/politicalbreakdown"}]},{"key":"menu4","items":[{"name":"Live Radio","link":"/radio","type":"title"},{"name":"TV","link":"/tv","type":"title"},{"name":"Events","link":"/events","type":"title"},{"name":"For Educators","link":"/education","type":"title"},{"name":"Support KQED","link":"/support","type":"title"},{"name":"About","link":"/about","type":"title"},{"name":"Help Center","link":"https://kqed-helpcenter.kqed.org/s","type":"title"}]}]},"pagesReducer":{},"postsReducer":{"stream_live":{"type":"live","id":"stream_live","audioUrl":"https://streams.kqed.org/kqedradio","title":"Live Stream","excerpt":"Live Stream information currently unavailable.","link":"/radio","featImg":"","label":{"name":"KQED Live","link":"/"}},"stream_kqedNewscast":{"type":"posts","id":"stream_kqedNewscast","audioUrl":"https://www.kqed.org/.stream/anon/radio/RDnews/newscast.mp3?_=1","title":"KQED Newscast","featImg":"","label":{"name":"88.5 FM","link":"/"}},"arts_13955802":{"type":"posts","id":"arts_13955802","meta":{"index":"posts_1591205157","site":"arts","id":"13955802","score":null,"sort":[1713390752000]},"guestAuthors":[],"slug":"bay-area-rappers-food-lyrics-illustrations-e-40-larry-june","title":"Here’s What Bay Area Rappers Are Eating (According to Their Lyrics)","publishDate":1713390752,"format":"standard","headTitle":"Here’s What Bay Area Rappers Are Eating (According to Their Lyrics) | KQED","labelTerm":{},"content":"\u003cp>[dropcap]W[/dropcap]hen conveying what it means to really be from the Bay Area, I often return to this simple yet revelatory \u003ca href=\"https://www.kqed.org/arts/tag/mac-dre\">Mac Dre\u003c/a> lyric: “In the Bay Area, we dance a little different.”\u003c/p>\n\u003cp>Whether it’s in our music, political activism or technological contributions, there’s a certain out-of-box forwardness that tends to manifest from Bay Area minds — and a pride in how we approach everything with a savvy sprinkling of game, hustlership and top-tier ideation.\u003c/p>\n\u003cp>The same can be said for the Bay Area’s food scene, which ranks among the nation’s best and most imaginative. From sourdough bread to the eternal Mission-style burrito, the Bay’s foodmakers have often been ahead of the curve, helping to revolutionize menus nationwide with their fresh farm-to-table approach. To borrow from the great Mac, one could say that in the Bay Area, we \u003ci>eat\u003c/i> a little different.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[aside postID='arts_13907726,arts_13934248']\u003c/span>It’s no surprise, then, that in the history of local rap, food has always been a strong reference point — a metaphorical kitchen for creative exchange. An endless platter of well-seasoned slang. For decades, our rappers have delivered punchlines involving sauce, lasagna and \u003ca href=\"https://www.youtube.com/watch?v=XMah0rX6pGU\">lumpia\u003c/a>; dropped verses that generously reference \u003ca href=\"https://www.youtube.com/watch?v=lkBJR5L2nas\">desserts and bakeries\u003c/a>; and supplied entire songs about stacking bread, cheese and lettuce as lucrative sandwiches.\u003c/p>\n\u003cp>\u003ca href=\"https://www.sfchronicle.com/food/restaurants/article/bay-area-rap-shrimp-crab-17915372.php\">Food-loving Bay Area rappers\u003c/a> have always been bold when it comes to transmorphing culinary items and kitchen utensils into slang that others then appropriate and even misuse (see: “\u003ca href=\"https://www.kqed.org/arts/13908052/food-doesnt-slap\">food doesn’t slap\u003c/a>”). Shock G once talked about getting busy in a Burger King bathroom and declared, “I like my oatmeal lumpy.” On “Dreganomics,” Mac Dre himself asked, “What’s spaghetti without the sauce?” We’ve got Suga T (sweet) and Spice 1 (hot). Berner founded \u003ca href=\"https://www.instagram.com/cookiessf/?hl=en\">Cookies\u003c/a>. And just a few weeks ago, \u003ca href=\"https://www.kqed.org/arts/13900085/stunnaman02-and-the-big-steppin-energy-in-the-room\">Stunnaman02\u003c/a> dropped a whole series of viral videos centered on his latest single. His focus? \u003ca href=\"https://www.tiktok.com/@jayworrld/video/7340701934355254574\">Eating a salad\u003c/a>.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>There’s a unifying ethos in Bay Area food and rap: \u003ca href=\"https://www.youtube.com/watch?v=E6GU3PmttyI\">Everybody eats\u003c/a>. So here’s a brief ode to some of our region’s most skilled vocabulary chefs and the tasteful ways they’ve reimagined the ingredients of language that are possible in a kitchen — and the recording studio.\u003c/p>\n\u003cfigure id=\"attachment_13956090\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13956090\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/E40-Color-1.jpg\" alt=\"Illustration of the rapper E-40 in sunglasses and a beige apron, holding a glass of red wine. In front of him are a burrito and a grilled cheese sandwich.\" width=\"2000\" height=\"2000\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/E40-Color-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/E40-Color-1-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/E40-Color-1-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/E40-Color-1-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/E40-Color-1-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/E40-Color-1-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/E40-Color-1-1920x1920.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">E-40 might be the most prolific inventor of food-related slang words in the English language. He’s a head chef in the Bay Area’s rap kingdom. \u003ccite>(Torre / @torre.pentel)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>E-40: Green eggs, hams, candy yams, Spam, cheese, peanut butter and jam on “\u003ca href=\"https://www.youtube.com/watch?v=etIBcRriUJY\">The Slap\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“Digital scale, green eggs and hams / Yams, candy yams, Spam, damn! / Loaded, my cheese, peanut butter and jam / Sammich, mannish, me and my Hispanics / Vanish, talkin’ in codes like we from different planets.”\u003c/em>\u003c/p>\n\u003cp>Though it may sound like gibberish to the uninitiated, rest assured that \u003ca href=\"https://firstwefeast.com/eat/2013/12/food-rap-decoded-with-e-40-video\">99.99% of anything 40 Water vocalizes has a cleverly associative meaning\u003c/a>. For anyone who has listened to one of the more than 25 studio albums from Vallejo’s kingpin, you’ve surely heard him mention food — perhaps in a variety of languages (some real, some ingeniously invented). In addition to the smorgasbord he notes above in “The Slap,” he has pioneered rhymes across generations that give new meanings to Gouda, feta, mozzarella, lettuce, bread, sausage, salami, paninis, spaghetti, tacos and enchiladas — ad infinitum. Unsurprisingly, \u003ca href=\"https://www.kqed.org/arts/13907726/e-40-goon-with-the-spoon-bay-area-rappers-food-entrepreneurs-hustle\">Mr. Fonzarelli is an actual purveyor of foods and beverages\u003c/a>, with a line of products that includes malt liquor, ice cream and burritos; he even co-owns \u003ca href=\"https://www.instagram.com/thelumpiacompany/\">The Lumpia Company\u003c/a>. There’s no one with a bigger million-dollar mouthpiece who can distribute as much word candy (“S-L-A-N-G”) quite as flavorfully as the Goon With The Spoon himself.\u003c/p>\n\u003ch2>Andre Nickatina: TOGO’s #41 sandwich with the hot peppers on “\u003ca href=\"https://www.youtube.com/watch?v=_FU1XdPE6lM\">Fa Show\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“Baby don’t act dumb, I’m number 41, high stepper / TOGO’s sandwich with the hot peppers / At 90 degrees I might freeze, so when it’s hot I sport leather.”\u003c/em>\u003c/p>\n\u003cp>Fillmore’s finest, and among \u003ca href=\"https://www.passionweiss.com/2016/11/17/andre-nickatina/\">the most criminally underrated San Francisco rappers in history\u003c/a>, Andre Nickatina has always had a penchant for the spicy, the flavorful, the extemporaneously saucy. From rapping about eating Cap’n Crunch around drug dealers to sarcastically handing out Baskin Robbins dollars to his enemies, Nicky Nicotine (formerly known as Dre Dog) raps about food as casually as any rapper would ever dare. Unlike many of today’s international rap personalities, who seem to only eat at \u003ca href=\"https://www.reddit.com/r/OutOfTheLoop/comments/6frbt9/why_are_rappers_obsessed_with_nobu_sushi/\">high-priced sushi conglomerates\u003c/a>, Nickatina is a Bay Area real one, electing to stay fed at a regional sandwich chain from San Jose. The enigmatic “number 41” on the \u003ca href=\"https://www.togos.com/menu/?gad_source=1&gclid=CjwKCAjwoPOwBhAeEiwAJuXRh69gJ2fS8J9qmnAKJEnCmI5720psTxEmhEmkgFAemWoe3auyNuuxExoCTm0QAvD_BwE\">Togo’s menu\u003c/a> has since been discontinued, but a spokesperson for the restaurant IDed it as a sirloin steak and mushroom sandwich that was introduced as a seasonal special back in 2002 — the same year “Fa Show” was released. There is no doubt it must’ve been fire, given its endorsement by a legend who knows how to professionally “\u003ca href=\"https://www.youtube.com/watch?v=o8TXpoi-goE\">Break Bread\u003c/a>.”\u003c/p>\n\u003cfigure id=\"attachment_13956088\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13956088\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/KAMAIYAH-Color-1.jpg\" alt=\"Illustration of the rapper Kamaiyah eating from a plate of chicken alfredo tucked under her arm. Next to her is a bottle of champagne.\" width=\"2000\" height=\"2000\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/KAMAIYAH-Color-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/KAMAIYAH-Color-1-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/KAMAIYAH-Color-1-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/KAMAIYAH-Color-1-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/KAMAIYAH-Color-1-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/KAMAIYAH-Color-1-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/KAMAIYAH-Color-1-1920x1920.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Kamaiyah’s album covers often feature food, Hennessey and champagne — a reflection of the rapper’s saucy, bossy lifestyle. \u003ccite>(Torre / @torre.pentel)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Kamaiyah: Champagne and chicken on “\u003ca href=\"https://www.youtube.com/watch?v=Yls2dMJ63tM\">Whatever Whenever\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“Just drink champagne with all my chicken meals.”\u003c/em>\u003c/p>\n\u003cp>It’s fitting that East Oakland’s Kamaiyah — who cooked up the searingly hot single “How Does It Feel” on her transcendent debut, \u003ci>A Good Night in the Ghetto\u003c/i> — continued to double down on aspirational living and good eating with her sophomore release, \u003ci>Got It Made\u003c/i>. As always, the bodacious trapper rhymes over a synth-laced, floaty-spaceship soundscape while bragging about her California riches — and cuisine. The music video for “Whatever Whenever” features Kamaiyah roaming the untainted grounds of a Napa Valley-esque chateau. Her album covers over the years have also featured bags of potato chips, Hennessy and double-fisted bottles of champagne. It’s always bottoms up when Kamaiyah is on the track.\u003c/p>\n\u003ch2>Too $hort: Macaroni, steak and collard greens on “\u003ca href=\"https://www.youtube.com/watch?v=Ru5B8cFskaw\">All My B*tches Are Gone\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“Eat some shit up / macaroni, steak, collard greens, or whatever the fuck.”\u003c/em>\u003c/p>\n\u003cp>With over 35 years of classic albums like \u003ci>Cocktails\u003c/i> and \u003ci>Gettin’ It\u003c/i>, there’s no doubt that Short Dogg knows how to feed his multi-generational fanbase. He doesn’t shy away from straightforward lyrics — or having a large appetite for nefarious activities — and he has continued to make seasoned slaps for precisely 225,000 hours and counting (“get a calculator, do the math”). This OG’s plate of choice includes classic soul food staples served with a slab of steak. As the veteran unmistakably outlines on “This How We Eat”: “We make money, we eat, we feed.”\u003c/p>\n\u003cfigure id=\"attachment_13956087\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13956087\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/LARRY-JUNE-Color-1.jpg\" alt=\"Illustration of the rapper Larry June in an SF Giants cap, holding a crab cracker in one hand and a fork in the other. In front of him is a whole lobster on a plate.\" width=\"2000\" height=\"2000\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/LARRY-JUNE-Color-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/LARRY-JUNE-Color-1-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/LARRY-JUNE-Color-1-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/LARRY-JUNE-Color-1-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/LARRY-JUNE-Color-1-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/LARRY-JUNE-Color-1-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/LARRY-JUNE-Color-1-1920x1920.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Besides establishing himself as the healthiest rapper in Bay Area lore, Larry June is also known for sporting vintage muscle cars and cracking lobsters in Sausalito as part of his luxurious lifestyle. \u003ccite>(Torre / @torre.pentel)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Larry June: Crab legs on “\u003ca href=\"https://www.youtube.com/watch?v=luIhlZBrJos\">Lifetime Income\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“This not my girlfriend, we just eatin’ crab legs.”\u003c/em>\u003c/p>\n\u003cp>If you know Larry June, then you know he’s all about smoothies, green teas, organic juices and oranges (yee hee!). But just as buttery are his numerously silky references to luxury meals and late-night outings with a seemingly endless rotation of women friends. Without question, the Hunters Point rapper has one of the healthiest appetites of anyone around a microphone, regularly dropping rhymes about his organic sustenance. Since Uncle Larry makes a living off his out-of-pocket food references, he merits an honorable mention for dropping other absolute bangers like “I might write a motherfuckin’ smoothie book or somethin’ … Sell this shit for thirty dollars” and “Watermelon juice riding bikes with my latest chick / I don’t do the clubs that often, I got a check to get.” It’s fitting that \u003ca href=\"https://uproxx.com/music/larry-june-interview-san-francisco/\">he also co-owns Honeybear Boba in the Dogpatch\u003c/a>.\u003c/p>\n\u003ch2>Iamsu!: Chicken strips and Moscato on “\u003ca href=\"https://www.youtube.com/watch?v=lQcxMU3uvLg\">Don’t Stop\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“Keep it real I don’t brag though… / Chicken strips, no escargot / [sippin’] on the Moscato.”\u003c/em>\u003c/p>\n\u003cp>To be fair, this lyric is from a young, mixtape-era Iamsu! and might not reflect the current palate of the multi-platinum rapper and producer from Richmond. (In fact, that’s probably true of every rapper on this list, so take these lyrics with a grain of salt.) But when I first heard this song in my 20s, it’s a line that did — and still does — resonate for its unglamorized celebration of living on a low-budget microwaveable diet while maintaining a glimmer of high-life ambition. Personally, I’d take chicken strips over escargot nine out of ten times. And, from the sound of it, so would Suzy 6 Speed.\u003c/p>\n\u003cfigure id=\"attachment_13956086\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13956086\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/PLO-Color-1.jpg\" alt=\"The rapper P-Lo wiggles his fingers in delight over a plate of chicken wings sitting on a bed of dollar bills.\" width=\"2000\" height=\"2000\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/PLO-Color-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/PLO-Color-1-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/PLO-Color-1-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/PLO-Color-1-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/PLO-Color-1-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/PLO-Color-1-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/PLO-Color-1-1920x1920.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">P-Lo often raps about his love of chicken (chicken adobo, fried chicken, chicken wings), and his favorite food-related slang word is also “chicken” (as a stand in for “money”). \u003ccite>(Torre / @torre.pentel)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>P-Lo: Chicken wings in the strip club on “\u003ca href=\"https://www.youtube.com/watch?v=h-ajtPhAQ1U\">Going To Work\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“In the strip club eating chicken wings.”\u003c/em>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[aside postID='arts_13938479']\u003c/span>There may not be another rapper on this list with as much love for chicken wings as Pinole’s P-Lo. For starters, the lyricist and producer launched a transnational food tour, teaming up with Filipino restaurants around the U.S. and Canada to deliver collaborative one-off dishes, including \u003ca href=\"https://www.kqed.org/arts/13935891/p-lo-senor-sisig-filipino-food-tour-oakland\">his own spicy sinigang wings at Señor Sisig in Oakland\u003c/a>. If that’s not enough, he has popped up on popular social media channels like \u003ca href=\"https://www.instagram.com/bayareafoodz/?hl=en\">Bay Area Foodz\u003c/a> as \u003ca href=\"https://www.youtube.com/watch?v=lJYkVcpM6E0\">he searches for the best wings around the Yay\u003c/a>. His songs are even featured on \u003ca href=\"https://www.instagram.com/reel/CwyzdhfrNCE/\">national commercials for Wingstop\u003c/a>. For P-Lo, it’s always time to bring back the bass — and taste.\u003cb>\u003ci>\u003c/i>\u003c/b>\u003c/p>\n\u003ch2>Guap (formerly Guapdad 4000): Chicken adobo on “\u003ca href=\"https://www.youtube.com/watch?v=1DaovaJgytE\">Chicken Adobo\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“How I fell in love with you it was beautiful / Like chicken adobo how you fill me up.”\u003c/em>\u003c/p>\n\u003cp>For the Black Filipino American rapper from West Oakland, \u003ca href=\"https://www.kqed.org/arts/13905208/a-new-generation-of-filipino-hip-hop-builds-on-a-deep-bay-area-legacy\">food has always played a central role in his upbringing\u003c/a>. The anime-loving, Marvel comics fan grew up in a Filipino household eating champorado, and his songs have never shied away from references to his dual cultures. In what might be his most well-known song, Guap equates romantic satiation to filling up on a bowl of chicken adobo. His love of food goes beyond the booth — he recently spoke out on \u003ca href=\"https://www.kqed.org/arts/13950363/keith-lee-tiktok-oakland-sf-bay-area-struggles\">the recent Keith Lee fiasco\u003c/a>, and he also put together\u003ca href=\"https://trippin.world/guide/oaklands-top-food-joints-with-rapper-guapdad-4000\"> a map of his favorite places to eat around The Town\u003c/a>.\u003c/p>\n\u003ch2>Cellski: Canadian bacon, hash browns and cheddar cheese on “\u003ca href=\"https://www.youtube.com/watch?v=o6wFRZOd7n8\">Chedda\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“Gotta get the cheddar, fuck the [federals].”\u003c/em>\u003c/p>\n\u003cp>As most food mentions in Bay Area rap goes, Cellski’s mention of this quintessentially North American breakfast combo isn’t exactly a homage to the real ingredients, as much as it is a reference to his hustling. His 1998 \u003ca href=\"https://www.discogs.com/release/841568-Cellski-Canadian-Bacon-Hash-Browns/image/SW1hZ2U6NDg3ODMxNzk=\">album cover\u003c/a> for \u003ci>Canadian Bacon & Hash Browns \u003c/i>features a cartoon depiction of the rapper getting pulled over and arrested by a Canadian mountie, with an open trunk revealing pounds of medicinal herbs. Nonetheless, there’s a good chance that the veteran San Francisco spitter actually does like to carry Canadian bacon, hash browns and cheddar around — \u003ca href=\"https://www.kqed.org/arts/13922141/cellskis-big-mafi-burgers-come-with-a-side-of-sf-rap-history\">he’s a part-time foodie who runs his own burger pop-up, after all\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_13956089\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13956089\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/DRU-DOWN-Color-1.jpg\" alt=\"Illustration of the rapper Dru Down in gold sunglasses and a black trench coat, holding an ice cream cone in one hand and an ice cream sundae on the table in front of him.\" width=\"2000\" height=\"2000\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/DRU-DOWN-Color-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/DRU-DOWN-Color-1-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/DRU-DOWN-Color-1-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/DRU-DOWN-Color-1-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/DRU-DOWN-Color-1-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/DRU-DOWN-Color-1-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/DRU-DOWN-Color-1-1920x1920.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">In a famous 1996 beef, Dru Down and the Luniz accused New Orleans rapper Master P (who started his musical career in the Bay Area) for stealing their concept of the “Ice Cream Man” — slang for a narcotics dealer. \u003ccite>(Torre / @torre.pentel)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Dru Down: Ice cream on “\u003ca href=\"https://www.youtube.com/watch?v=3uNv2qAje-Q\">Ice Cream Man\u003c/a>” (with the Luniz)\u003c/h2>\n\u003cp>\u003cem>“Get your ice cream, ice cream / Not Ice-T, not Ice Cube, ice cream.”\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Not intended for children, the classic 1993 anthem off Dru Down’s \u003ci>Fools From The Street \u003c/i>paints a startling picture of addiction and illicit drug distribution around Oakland in the wake of Richard Nixon and Ronald Reagan’s War on Drugs. Despite its unapologetic content, “Ice Cream Man” went on to establish an indisputably popular food motif in national rap music: ice cream as a stand-in for drug dealing. Since the production includes an audio sampling of an ice cream truck’s inimitable tune, listening to it evokes a sense of nostalgia for the frozen treat — and for \u003ca href=\"https://www.kqed.org/bayareahiphop\">golden-era Bay Area hip-hop\u003c/a>.\u003c/p>\n\n","blocks":[],"excerpt":"A brief look at some of the Bay Area’s most notoriously hungry rappers — and the foods they’ve lyricized about.","status":"publish","parent":0,"modified":1713412777,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":28,"wordCount":2211},"headData":{"title":"Bay Area Rappers and Food Lyrics | KQED","description":"A brief look at some of the Bay Area’s most notoriously hungry rappers — and the foods they’ve lyricized about.","ogTitle":"Here’s What Bay Area Rappers Are Eating (According to Their Lyrics)","ogDescription":"","ogImgId":"","twTitle":"Here’s What Bay Area Rappers Are Eating (According to Their Lyrics)","twDescription":"","twImgId":"","socialTitle":"Bay Area Rappers and Food Lyrics %%page%% %%sep%% KQED","schema":{"@context":"http://schema.org","@type":"Article","headline":"Here’s What Bay Area Rappers Are Eating (According to Their Lyrics)","datePublished":"2024-04-17T21:52:32.000Z","dateModified":"2024-04-18T03:59:37.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"source":"Food","sourceUrl":"https://www.kqed.org/food","sticky":false,"excludeFromSiteSearch":"Include","articleAge":"0","path":"/arts/13955802/bay-area-rappers-food-lyrics-illustrations-e-40-larry-june","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003c/p>\u003cp>\u003cspan class=\"utils-parseShortcode-shortcodes-__dropcapShortcode__dropcap\">W\u003c/span>\u003c/p>\u003cp>hen conveying what it means to really be from the Bay Area, I often return to this simple yet revelatory \u003ca href=\"https://www.kqed.org/arts/tag/mac-dre\">Mac Dre\u003c/a> lyric: “In the Bay Area, we dance a little different.”\u003c/p>\n\u003cp>Whether it’s in our music, political activism or technological contributions, there’s a certain out-of-box forwardness that tends to manifest from Bay Area minds — and a pride in how we approach everything with a savvy sprinkling of game, hustlership and top-tier ideation.\u003c/p>\n\u003cp>The same can be said for the Bay Area’s food scene, which ranks among the nation’s best and most imaginative. From sourdough bread to the eternal Mission-style burrito, the Bay’s foodmakers have often been ahead of the curve, helping to revolutionize menus nationwide with their fresh farm-to-table approach. To borrow from the great Mac, one could say that in the Bay Area, we \u003ci>eat\u003c/i> a little different.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"arts_13907726,arts_13934248","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/span>It’s no surprise, then, that in the history of local rap, food has always been a strong reference point — a metaphorical kitchen for creative exchange. An endless platter of well-seasoned slang. For decades, our rappers have delivered punchlines involving sauce, lasagna and \u003ca href=\"https://www.youtube.com/watch?v=XMah0rX6pGU\">lumpia\u003c/a>; dropped verses that generously reference \u003ca href=\"https://www.youtube.com/watch?v=lkBJR5L2nas\">desserts and bakeries\u003c/a>; and supplied entire songs about stacking bread, cheese and lettuce as lucrative sandwiches.\u003c/p>\n\u003cp>\u003ca href=\"https://www.sfchronicle.com/food/restaurants/article/bay-area-rap-shrimp-crab-17915372.php\">Food-loving Bay Area rappers\u003c/a> have always been bold when it comes to transmorphing culinary items and kitchen utensils into slang that others then appropriate and even misuse (see: “\u003ca href=\"https://www.kqed.org/arts/13908052/food-doesnt-slap\">food doesn’t slap\u003c/a>”). Shock G once talked about getting busy in a Burger King bathroom and declared, “I like my oatmeal lumpy.” On “Dreganomics,” Mac Dre himself asked, “What’s spaghetti without the sauce?” We’ve got Suga T (sweet) and Spice 1 (hot). Berner founded \u003ca href=\"https://www.instagram.com/cookiessf/?hl=en\">Cookies\u003c/a>. And just a few weeks ago, \u003ca href=\"https://www.kqed.org/arts/13900085/stunnaman02-and-the-big-steppin-energy-in-the-room\">Stunnaman02\u003c/a> dropped a whole series of viral videos centered on his latest single. His focus? \u003ca href=\"https://www.tiktok.com/@jayworrld/video/7340701934355254574\">Eating a salad\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>There’s a unifying ethos in Bay Area food and rap: \u003ca href=\"https://www.youtube.com/watch?v=E6GU3PmttyI\">Everybody eats\u003c/a>. So here’s a brief ode to some of our region’s most skilled vocabulary chefs and the tasteful ways they’ve reimagined the ingredients of language that are possible in a kitchen — and the recording studio.\u003c/p>\n\u003cfigure id=\"attachment_13956090\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13956090\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/E40-Color-1.jpg\" alt=\"Illustration of the rapper E-40 in sunglasses and a beige apron, holding a glass of red wine. In front of him are a burrito and a grilled cheese sandwich.\" width=\"2000\" height=\"2000\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/E40-Color-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/E40-Color-1-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/E40-Color-1-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/E40-Color-1-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/E40-Color-1-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/E40-Color-1-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/E40-Color-1-1920x1920.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">E-40 might be the most prolific inventor of food-related slang words in the English language. He’s a head chef in the Bay Area’s rap kingdom. \u003ccite>(Torre / @torre.pentel)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>E-40: Green eggs, hams, candy yams, Spam, cheese, peanut butter and jam on “\u003ca href=\"https://www.youtube.com/watch?v=etIBcRriUJY\">The Slap\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“Digital scale, green eggs and hams / Yams, candy yams, Spam, damn! / Loaded, my cheese, peanut butter and jam / Sammich, mannish, me and my Hispanics / Vanish, talkin’ in codes like we from different planets.”\u003c/em>\u003c/p>\n\u003cp>Though it may sound like gibberish to the uninitiated, rest assured that \u003ca href=\"https://firstwefeast.com/eat/2013/12/food-rap-decoded-with-e-40-video\">99.99% of anything 40 Water vocalizes has a cleverly associative meaning\u003c/a>. For anyone who has listened to one of the more than 25 studio albums from Vallejo’s kingpin, you’ve surely heard him mention food — perhaps in a variety of languages (some real, some ingeniously invented). In addition to the smorgasbord he notes above in “The Slap,” he has pioneered rhymes across generations that give new meanings to Gouda, feta, mozzarella, lettuce, bread, sausage, salami, paninis, spaghetti, tacos and enchiladas — ad infinitum. Unsurprisingly, \u003ca href=\"https://www.kqed.org/arts/13907726/e-40-goon-with-the-spoon-bay-area-rappers-food-entrepreneurs-hustle\">Mr. Fonzarelli is an actual purveyor of foods and beverages\u003c/a>, with a line of products that includes malt liquor, ice cream and burritos; he even co-owns \u003ca href=\"https://www.instagram.com/thelumpiacompany/\">The Lumpia Company\u003c/a>. There’s no one with a bigger million-dollar mouthpiece who can distribute as much word candy (“S-L-A-N-G”) quite as flavorfully as the Goon With The Spoon himself.\u003c/p>\n\u003ch2>Andre Nickatina: TOGO’s #41 sandwich with the hot peppers on “\u003ca href=\"https://www.youtube.com/watch?v=_FU1XdPE6lM\">Fa Show\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“Baby don’t act dumb, I’m number 41, high stepper / TOGO’s sandwich with the hot peppers / At 90 degrees I might freeze, so when it’s hot I sport leather.”\u003c/em>\u003c/p>\n\u003cp>Fillmore’s finest, and among \u003ca href=\"https://www.passionweiss.com/2016/11/17/andre-nickatina/\">the most criminally underrated San Francisco rappers in history\u003c/a>, Andre Nickatina has always had a penchant for the spicy, the flavorful, the extemporaneously saucy. From rapping about eating Cap’n Crunch around drug dealers to sarcastically handing out Baskin Robbins dollars to his enemies, Nicky Nicotine (formerly known as Dre Dog) raps about food as casually as any rapper would ever dare. Unlike many of today’s international rap personalities, who seem to only eat at \u003ca href=\"https://www.reddit.com/r/OutOfTheLoop/comments/6frbt9/why_are_rappers_obsessed_with_nobu_sushi/\">high-priced sushi conglomerates\u003c/a>, Nickatina is a Bay Area real one, electing to stay fed at a regional sandwich chain from San Jose. The enigmatic “number 41” on the \u003ca href=\"https://www.togos.com/menu/?gad_source=1&gclid=CjwKCAjwoPOwBhAeEiwAJuXRh69gJ2fS8J9qmnAKJEnCmI5720psTxEmhEmkgFAemWoe3auyNuuxExoCTm0QAvD_BwE\">Togo’s menu\u003c/a> has since been discontinued, but a spokesperson for the restaurant IDed it as a sirloin steak and mushroom sandwich that was introduced as a seasonal special back in 2002 — the same year “Fa Show” was released. There is no doubt it must’ve been fire, given its endorsement by a legend who knows how to professionally “\u003ca href=\"https://www.youtube.com/watch?v=o8TXpoi-goE\">Break Bread\u003c/a>.”\u003c/p>\n\u003cfigure id=\"attachment_13956088\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13956088\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/KAMAIYAH-Color-1.jpg\" alt=\"Illustration of the rapper Kamaiyah eating from a plate of chicken alfredo tucked under her arm. Next to her is a bottle of champagne.\" width=\"2000\" height=\"2000\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/KAMAIYAH-Color-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/KAMAIYAH-Color-1-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/KAMAIYAH-Color-1-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/KAMAIYAH-Color-1-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/KAMAIYAH-Color-1-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/KAMAIYAH-Color-1-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/KAMAIYAH-Color-1-1920x1920.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Kamaiyah’s album covers often feature food, Hennessey and champagne — a reflection of the rapper’s saucy, bossy lifestyle. \u003ccite>(Torre / @torre.pentel)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Kamaiyah: Champagne and chicken on “\u003ca href=\"https://www.youtube.com/watch?v=Yls2dMJ63tM\">Whatever Whenever\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“Just drink champagne with all my chicken meals.”\u003c/em>\u003c/p>\n\u003cp>It’s fitting that East Oakland’s Kamaiyah — who cooked up the searingly hot single “How Does It Feel” on her transcendent debut, \u003ci>A Good Night in the Ghetto\u003c/i> — continued to double down on aspirational living and good eating with her sophomore release, \u003ci>Got It Made\u003c/i>. As always, the bodacious trapper rhymes over a synth-laced, floaty-spaceship soundscape while bragging about her California riches — and cuisine. The music video for “Whatever Whenever” features Kamaiyah roaming the untainted grounds of a Napa Valley-esque chateau. Her album covers over the years have also featured bags of potato chips, Hennessy and double-fisted bottles of champagne. It’s always bottoms up when Kamaiyah is on the track.\u003c/p>\n\u003ch2>Too $hort: Macaroni, steak and collard greens on “\u003ca href=\"https://www.youtube.com/watch?v=Ru5B8cFskaw\">All My B*tches Are Gone\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“Eat some shit up / macaroni, steak, collard greens, or whatever the fuck.”\u003c/em>\u003c/p>\n\u003cp>With over 35 years of classic albums like \u003ci>Cocktails\u003c/i> and \u003ci>Gettin’ It\u003c/i>, there’s no doubt that Short Dogg knows how to feed his multi-generational fanbase. He doesn’t shy away from straightforward lyrics — or having a large appetite for nefarious activities — and he has continued to make seasoned slaps for precisely 225,000 hours and counting (“get a calculator, do the math”). This OG’s plate of choice includes classic soul food staples served with a slab of steak. As the veteran unmistakably outlines on “This How We Eat”: “We make money, we eat, we feed.”\u003c/p>\n\u003cfigure id=\"attachment_13956087\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13956087\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/LARRY-JUNE-Color-1.jpg\" alt=\"Illustration of the rapper Larry June in an SF Giants cap, holding a crab cracker in one hand and a fork in the other. In front of him is a whole lobster on a plate.\" width=\"2000\" height=\"2000\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/LARRY-JUNE-Color-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/LARRY-JUNE-Color-1-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/LARRY-JUNE-Color-1-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/LARRY-JUNE-Color-1-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/LARRY-JUNE-Color-1-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/LARRY-JUNE-Color-1-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/LARRY-JUNE-Color-1-1920x1920.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Besides establishing himself as the healthiest rapper in Bay Area lore, Larry June is also known for sporting vintage muscle cars and cracking lobsters in Sausalito as part of his luxurious lifestyle. \u003ccite>(Torre / @torre.pentel)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Larry June: Crab legs on “\u003ca href=\"https://www.youtube.com/watch?v=luIhlZBrJos\">Lifetime Income\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“This not my girlfriend, we just eatin’ crab legs.”\u003c/em>\u003c/p>\n\u003cp>If you know Larry June, then you know he’s all about smoothies, green teas, organic juices and oranges (yee hee!). But just as buttery are his numerously silky references to luxury meals and late-night outings with a seemingly endless rotation of women friends. Without question, the Hunters Point rapper has one of the healthiest appetites of anyone around a microphone, regularly dropping rhymes about his organic sustenance. Since Uncle Larry makes a living off his out-of-pocket food references, he merits an honorable mention for dropping other absolute bangers like “I might write a motherfuckin’ smoothie book or somethin’ … Sell this shit for thirty dollars” and “Watermelon juice riding bikes with my latest chick / I don’t do the clubs that often, I got a check to get.” It’s fitting that \u003ca href=\"https://uproxx.com/music/larry-june-interview-san-francisco/\">he also co-owns Honeybear Boba in the Dogpatch\u003c/a>.\u003c/p>\n\u003ch2>Iamsu!: Chicken strips and Moscato on “\u003ca href=\"https://www.youtube.com/watch?v=lQcxMU3uvLg\">Don’t Stop\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“Keep it real I don’t brag though… / Chicken strips, no escargot / [sippin’] on the Moscato.”\u003c/em>\u003c/p>\n\u003cp>To be fair, this lyric is from a young, mixtape-era Iamsu! and might not reflect the current palate of the multi-platinum rapper and producer from Richmond. (In fact, that’s probably true of every rapper on this list, so take these lyrics with a grain of salt.) But when I first heard this song in my 20s, it’s a line that did — and still does — resonate for its unglamorized celebration of living on a low-budget microwaveable diet while maintaining a glimmer of high-life ambition. Personally, I’d take chicken strips over escargot nine out of ten times. And, from the sound of it, so would Suzy 6 Speed.\u003c/p>\n\u003cfigure id=\"attachment_13956086\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13956086\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/PLO-Color-1.jpg\" alt=\"The rapper P-Lo wiggles his fingers in delight over a plate of chicken wings sitting on a bed of dollar bills.\" width=\"2000\" height=\"2000\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/PLO-Color-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/PLO-Color-1-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/PLO-Color-1-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/PLO-Color-1-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/PLO-Color-1-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/PLO-Color-1-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/PLO-Color-1-1920x1920.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">P-Lo often raps about his love of chicken (chicken adobo, fried chicken, chicken wings), and his favorite food-related slang word is also “chicken” (as a stand in for “money”). \u003ccite>(Torre / @torre.pentel)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>P-Lo: Chicken wings in the strip club on “\u003ca href=\"https://www.youtube.com/watch?v=h-ajtPhAQ1U\">Going To Work\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“In the strip club eating chicken wings.”\u003c/em>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"arts_13938479","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/span>There may not be another rapper on this list with as much love for chicken wings as Pinole’s P-Lo. For starters, the lyricist and producer launched a transnational food tour, teaming up with Filipino restaurants around the U.S. and Canada to deliver collaborative one-off dishes, including \u003ca href=\"https://www.kqed.org/arts/13935891/p-lo-senor-sisig-filipino-food-tour-oakland\">his own spicy sinigang wings at Señor Sisig in Oakland\u003c/a>. If that’s not enough, he has popped up on popular social media channels like \u003ca href=\"https://www.instagram.com/bayareafoodz/?hl=en\">Bay Area Foodz\u003c/a> as \u003ca href=\"https://www.youtube.com/watch?v=lJYkVcpM6E0\">he searches for the best wings around the Yay\u003c/a>. His songs are even featured on \u003ca href=\"https://www.instagram.com/reel/CwyzdhfrNCE/\">national commercials for Wingstop\u003c/a>. For P-Lo, it’s always time to bring back the bass — and taste.\u003cb>\u003ci>\u003c/i>\u003c/b>\u003c/p>\n\u003ch2>Guap (formerly Guapdad 4000): Chicken adobo on “\u003ca href=\"https://www.youtube.com/watch?v=1DaovaJgytE\">Chicken Adobo\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“How I fell in love with you it was beautiful / Like chicken adobo how you fill me up.”\u003c/em>\u003c/p>\n\u003cp>For the Black Filipino American rapper from West Oakland, \u003ca href=\"https://www.kqed.org/arts/13905208/a-new-generation-of-filipino-hip-hop-builds-on-a-deep-bay-area-legacy\">food has always played a central role in his upbringing\u003c/a>. The anime-loving, Marvel comics fan grew up in a Filipino household eating champorado, and his songs have never shied away from references to his dual cultures. In what might be his most well-known song, Guap equates romantic satiation to filling up on a bowl of chicken adobo. His love of food goes beyond the booth — he recently spoke out on \u003ca href=\"https://www.kqed.org/arts/13950363/keith-lee-tiktok-oakland-sf-bay-area-struggles\">the recent Keith Lee fiasco\u003c/a>, and he also put together\u003ca href=\"https://trippin.world/guide/oaklands-top-food-joints-with-rapper-guapdad-4000\"> a map of his favorite places to eat around The Town\u003c/a>.\u003c/p>\n\u003ch2>Cellski: Canadian bacon, hash browns and cheddar cheese on “\u003ca href=\"https://www.youtube.com/watch?v=o6wFRZOd7n8\">Chedda\u003c/a>”\u003c/h2>\n\u003cp>\u003cem>“Gotta get the cheddar, fuck the [federals].”\u003c/em>\u003c/p>\n\u003cp>As most food mentions in Bay Area rap goes, Cellski’s mention of this quintessentially North American breakfast combo isn’t exactly a homage to the real ingredients, as much as it is a reference to his hustling. His 1998 \u003ca href=\"https://www.discogs.com/release/841568-Cellski-Canadian-Bacon-Hash-Browns/image/SW1hZ2U6NDg3ODMxNzk=\">album cover\u003c/a> for \u003ci>Canadian Bacon & Hash Browns \u003c/i>features a cartoon depiction of the rapper getting pulled over and arrested by a Canadian mountie, with an open trunk revealing pounds of medicinal herbs. Nonetheless, there’s a good chance that the veteran San Francisco spitter actually does like to carry Canadian bacon, hash browns and cheddar around — \u003ca href=\"https://www.kqed.org/arts/13922141/cellskis-big-mafi-burgers-come-with-a-side-of-sf-rap-history\">he’s a part-time foodie who runs his own burger pop-up, after all\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_13956089\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13956089\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/DRU-DOWN-Color-1.jpg\" alt=\"Illustration of the rapper Dru Down in gold sunglasses and a black trench coat, holding an ice cream cone in one hand and an ice cream sundae on the table in front of him.\" width=\"2000\" height=\"2000\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/DRU-DOWN-Color-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/DRU-DOWN-Color-1-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/DRU-DOWN-Color-1-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/DRU-DOWN-Color-1-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/DRU-DOWN-Color-1-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/DRU-DOWN-Color-1-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/DRU-DOWN-Color-1-1920x1920.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">In a famous 1996 beef, Dru Down and the Luniz accused New Orleans rapper Master P (who started his musical career in the Bay Area) for stealing their concept of the “Ice Cream Man” — slang for a narcotics dealer. \u003ccite>(Torre / @torre.pentel)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Dru Down: Ice cream on “\u003ca href=\"https://www.youtube.com/watch?v=3uNv2qAje-Q\">Ice Cream Man\u003c/a>” (with the Luniz)\u003c/h2>\n\u003cp>\u003cem>“Get your ice cream, ice cream / Not Ice-T, not Ice Cube, ice cream.”\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Not intended for children, the classic 1993 anthem off Dru Down’s \u003ci>Fools From The Street \u003c/i>paints a startling picture of addiction and illicit drug distribution around Oakland in the wake of Richard Nixon and Ronald Reagan’s War on Drugs. Despite its unapologetic content, “Ice Cream Man” went on to establish an indisputably popular food motif in national rap music: ice cream as a stand-in for drug dealing. Since the production includes an audio sampling of an ice cream truck’s inimitable tune, listening to it evokes a sense of nostalgia for the frozen treat — and for \u003ca href=\"https://www.kqed.org/bayareahiphop\">golden-era Bay Area hip-hop\u003c/a>.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/arts/13955802/bay-area-rappers-food-lyrics-illustrations-e-40-larry-june","authors":["11748"],"categories":["arts_1","arts_12276","arts_69"],"tags":["arts_21883","arts_5397","arts_1601","arts_10278","arts_1297","arts_3771","arts_831","arts_21738","arts_1558","arts_9337","arts_1143","arts_1803","arts_1146","arts_19942","arts_19347","arts_3478","arts_3800"],"featImg":"arts_13956152","label":"source_arts_13955802"},"arts_13950697":{"type":"posts","id":"arts_13950697","meta":{"index":"posts_1591205157","site":"arts","id":"13950697","score":null,"sort":[1705950872000]},"guestAuthors":[],"slug":"49ers-nfl-playoffs-superbowl-p-lo-saweetie-do-it-for-the-bay","title":"Here’s Your 49ers Anthem for the Super Bowl Run: ‘Do It For the Bay’","publishDate":1705950872,"format":"standard","headTitle":"Here’s Your 49ers Anthem for the Super Bowl Run: ‘Do It For the Bay’ | KQED","labelTerm":{"site":"arts"},"content":"\u003cp>Time to update your tailgate playlist — when the 49ers host the Lions in the NFC Championship this Sunday, there’ll be a new Niners anthem in town.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/arts/tag/saweetie\">Saweetie\u003c/a> and \u003ca href=\"https://www.kqed.org/arts/tag/p-lo\">P-Lo\u003c/a> have dropped “Do It For the Bay,” just in time for Brock Purdy to (hopefully) drive the team (12-5) to their first \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> in five years.\u003c/p>\n\u003cp>Watch the video below:\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=G93n5PhriDs\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Saweetie, who was born in Santa Clara, said in a statement, “I love that we were able to collaborate and make something that’s so Bay-triotic, as P-Lo would say.”\u003c/p>\n\u003cp>[aside postID='arts_13936776']The song and video were made with the support of the 49ers, who in recent years have inspired impromptu tailgate concerts by Bay Area rappers like \u003ca href=\"https://www.instagram.com/p/CsxPE1wL-2k/\">San Quinn\u003c/a>, \u003ca href=\"https://www.instagram.com/blackc/reel/CyMb4OQvMWh/\">RBL Posse\u003c/a> and \u003ca href=\"https://www.instagram.com/p/C2WaxEbR37g/?hl=en\">J. Diggs\u003c/a> outside Levi’s Stadium. Close listeners will recognize elements of the beat previously used in two Bay Area rap hits: Lil Blood’s “\u003ca href=\"https://www.youtube.com/watch?v=gaBiU9yYQLs\">3rd World\u003c/a>” and Lil B’s “\u003ca href=\"https://www.youtube.com/watch?v=Q_ihX_Pv_3M\">Bitch Mob\u003c/a>.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>And yes, that’s \u003ca href=\"https://www.kqed.org/arts/tag/e-40\">E-40\u003c/a> in the video at the one-minute mark. “Word to uncle 40, you know it’s \u003cspan style=\"font-weight: 400\">‘\u003c/span>Bang Bang,\u003cspan style=\"font-weight: 400\">’\u003c/span>” P-Lo raps in homage, while E-40’s “\u003ca href=\"https://www.youtube.com/watch?v=_RL11jGdDD8\">Niner Gang\u003c/a>” — not to be forgotten — is interpolated for the song’s intro and outro.\u003c/p>\n\n","blocks":[],"excerpt":"Saweetie and P-Lo’s ‘Do It for the Bay’ drops just in time for the NFL playoffs. ","status":"publish","parent":0,"modified":1705952431,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":8,"wordCount":246},"headData":{"title":"Here’s Your 49ers Anthem for the Super Bowl Run: ‘Do It For the Bay’ | KQED","description":"Saweetie and P-Lo’s ‘Do It for the Bay’ drops just in time for the NFL playoffs. ","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Here’s Your 49ers Anthem for the Super Bowl Run: ‘Do It For the Bay’","datePublished":"2024-01-22T19:14:32.000Z","dateModified":"2024-01-22T19:40:31.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"sticky":false,"templateType":"standard","featuredImageType":"standard","excludeFromSiteSearch":"Include","articleAge":"0","path":"/arts/13950697/49ers-nfl-playoffs-superbowl-p-lo-saweetie-do-it-for-the-bay","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Time to update your tailgate playlist — when the 49ers host the Lions in the NFC Championship this Sunday, there’ll be a new Niners anthem in town.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/arts/tag/saweetie\">Saweetie\u003c/a> and \u003ca href=\"https://www.kqed.org/arts/tag/p-lo\">P-Lo\u003c/a> have dropped “Do It For the Bay,” just in time for Brock Purdy to (hopefully) drive the team (12-5) to their first \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> in five years.\u003c/p>\n\u003cp>Watch the video below:\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/G93n5PhriDs'\n title='//www.youtube.com/embed/G93n5PhriDs'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp> \u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Saweetie, who was born in Santa Clara, said in a statement, “I love that we were able to collaborate and make something that’s so Bay-triotic, as P-Lo would say.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"arts_13936776","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>The song and video were made with the support of the 49ers, who in recent years have inspired impromptu tailgate concerts by Bay Area rappers like \u003ca href=\"https://www.instagram.com/p/CsxPE1wL-2k/\">San Quinn\u003c/a>, \u003ca href=\"https://www.instagram.com/blackc/reel/CyMb4OQvMWh/\">RBL Posse\u003c/a> and \u003ca href=\"https://www.instagram.com/p/C2WaxEbR37g/?hl=en\">J. Diggs\u003c/a> outside Levi’s Stadium. Close listeners will recognize elements of the beat previously used in two Bay Area rap hits: Lil Blood’s “\u003ca href=\"https://www.youtube.com/watch?v=gaBiU9yYQLs\">3rd World\u003c/a>” and Lil B’s “\u003ca href=\"https://www.youtube.com/watch?v=Q_ihX_Pv_3M\">Bitch Mob\u003c/a>.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>And yes, that’s \u003ca href=\"https://www.kqed.org/arts/tag/e-40\">E-40\u003c/a> in the video at the one-minute mark. “Word to uncle 40, you know it’s \u003cspan style=\"font-weight: 400\">‘\u003c/span>Bang Bang,\u003cspan style=\"font-weight: 400\">’\u003c/span>” P-Lo raps in homage, while E-40’s “\u003ca href=\"https://www.youtube.com/watch?v=_RL11jGdDD8\">Niner Gang\u003c/a>” — not to be forgotten — is interpolated for the song’s intro and outro.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/arts/13950697/49ers-nfl-playoffs-superbowl-p-lo-saweetie-do-it-for-the-bay","authors":["185"],"categories":["arts_1","arts_835","arts_235","arts_13238"],"tags":["arts_1601","arts_10278","arts_8273","arts_2565","arts_1803","arts_4355","arts_14114","arts_8682"],"featImg":"arts_13950702","label":"arts"},"arts_13938479":{"type":"posts","id":"arts_13938479","meta":{"index":"posts_1591205157","site":"arts","id":"13938479","score":null,"sort":[1701279931000]},"guestAuthors":[],"slug":"p-lo-filipino-food-bay-area-hella-hungry","title":"P-Lo Is Feeding the Bay Area With More Than Just His Music","publishDate":1701279931,"format":"standard","headTitle":"P-Lo Is Feeding the Bay Area With More Than Just His Music | KQED","labelTerm":{},"content":"\u003cp>\u003cspan style=\"font-weight: 400\">Earlier this season, the team formerly known as the Oakland Raiders won a pivotal Sunday Night Football game in Las Vegas. Afterwards, the players celebrated in their locker room while blasting Bay Area rap anthems and puffing cigars.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The song of choice for the adrenalized group? \u003c/span>\u003ca href=\"https://www.kqed.org/arts/tag/p-lo\">\u003cspan style=\"font-weight: 400\">P-Lo\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">’s “Light This Bitch Up.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In many ways, P-Lo has become one of the Bay Area’s avatars for winning, having ascended to stardom as a multi-platinum producer and lyricist after starting out as a founding member of \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13938026/hbk-gang-iamsu-jay-anthony-p-lo-sage-gemini\">\u003cspan style=\"font-weight: 400\">HBK Gang\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. His resume includes producing hits for all of your favorite rappers and \u003c/span>\u003cspan style=\"font-weight: 400\">collaborating with the Golden State Warriors for events like \u003ca href=\"https://www.youtube.com/watch?v=8HQr2HSrZU0\">Filipino Heritage Night\u003c/a>\u003c/span>\u003cspan style=\"font-weight: 400\"> at Chase Center, where he often receives energetic daps from the 3-point god, Steph Curry, himself. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The versatile Filipino from Pinole isn’t just popular among sports celebrities, though; he’s also beloved in the Bay’s expansive food world. \u003c/span>\u003cspan style=\"font-weight: 400\">In recent years, P-Lo has steadily furthered his place in the culinary ecosystem by partnering with notable food brands. He’s \u003c/span>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.kqed.org/arts/13935891/p-lo-senor-sisig-filipino-food-tour-oakland\">twice collaborated with San Francisco’s iconic Señor Sisig\u003c/a> to create his own signature burrito and chicken wings\u003c/span>\u003cspan style=\"font-weight: 400\">. He also organized a star-studded, transnational “\u003c/span>\u003ca href=\"https://twitter.com/p_lo/status/1709035954156290326\">\u003cspan style=\"font-weight: 400\">Very Good Food Tour\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">” to celebrate Filipino American History Month this summer. Did I mention \u003c/span>\u003cspan style=\"font-weight: 400\">his music is featured in a nationwide \u003ca href=\"https://www.youtube.com/watch?v=8j62YJP6yWQ\">Wingstop commercial\u003c/a>\u003c/span>\u003cspan style=\"font-weight: 400\">?\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13936934\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13936934\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/10/231021-PLoFoodInterview-029-BL-KQED.jpg\" alt=\"An indoor space filled with people with murals on the wall.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-029-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-029-BL-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-029-BL-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-029-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-029-BL-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-029-BL-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-029-BL-KQED-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A crowd fills Señor Sisig during P-Lo’s Very Good Food Tour. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">It only felt right that I caught up with \u003c/span>\u003ca href=\"https://open.spotify.com/album/6GsGCToyCrO0PokU9RQSjM\">\u003cspan style=\"font-weight: 400\">STUNNA\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. After sitting down with the artist in San Francisco to watch a Friday night Warriors game on TV, I slid by his sold-out food event in Oakland the following afternoon to grub on wings. He spoke to me about sustaining intergenerational love, cooking up independent success and staying well-fed in the Bay.\u003c/span>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This interview has been edited for length and clarity.\u003c/span>\u003c/i>\u003c/p>\n\u003cp style=\"text-align: center\">\u003cspan style=\"font-weight: 400\">********\u003c/span>\u003c/p>\n\u003cp>\u003cb>Alan Chazaro: I recently spoke with \u003c/b>\u003ca href=\"https://www.kqed.org/arts/13931355/michael-sneed-is-more-than-a-vibe-hes-a-symbol-for-oakland\">\u003cb>Oakland rapper Michael Sneed\u003c/b>\u003c/a>\u003cb>, and he credited you and your older brother, Kuya Beats, as being mentors to his generation. It’s something I hear often when speaking to younger artists around our region.\u003c/b>\u003c/p>\n\u003cp>\u003cb>P-Lo:\u003c/b>\u003cspan style=\"font-weight: 400\"> That’s something my brother instilled in me because he’s always been a teacher. Also, I think that’s like, you know, that we’re from here. I want to be able to usher in the new. You know what I’m saying? ‘Cause I’m not going to be doing it forever. I want to be able to make sure that the next generation don’t have to go through all the bruises and bumps that generations before them did. I just wanna be able to pass down the game.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Tell me about your Very Good Food Tour. You hit eight cities around North America during Filipino American History Month to promote small Filipino-owned businesses.\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">It really started out just doing a bunch of stuff with \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13935891/p-lo-senor-sisig-filipino-food-tour-oakland\">\u003cspan style=\"font-weight: 400\">Señor Sisig\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. I love food. I love culture. I love learning about not just my culture but other people’s cultures — which is something in the Bay that we grew up on. Our friends are from hella places. All my friends come from different backgrounds. They knew so much about Filipino culture just from being around me, and I know about their cultures from being around them. It’s an exchange, and I wanted to continue that exchange on a larger scale. As humans, that’s how we move forward. The world needs that right now. There’s so much division — narratives in the media, financial. Know what I’m saying? Any way I can bring people together, whether music, food, culture, I’m gonna try my best to do that.\u003c/span>\u003c/p>\n\u003cp>\u003cb>So how did you select the restaurants in each city?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I tapped in with folks in each community. I like to know what the cool restaurants are, and when we’re going to these places, I like to know where my friends and the people living there go. I like to learn from those communities so we can, you know, do things correctly. How can we get ourselves involved there? That’s important to me, connecting with the people and sharing each other’s platforms. Restaurants have their own platforms, I have mine, so it’s beneficial to both parties.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13936933\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13936933\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/10/231021-PLoFoodInterview-025-BL-KQED.jpg\" alt=\"A dish of fried chicken next to a purple drink in a tall glass.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-025-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-025-BL-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-025-BL-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-025-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-025-BL-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-025-BL-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-025-BL-KQED-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">P-Lo’s signature special during his food tour stop at Señor Sisig: crispy wings tossed in sinagang seasoning. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>You’re also creating an original dish for each venue.\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Exactly. We’re doing that collaboration to make it even more saucy. It’s cool because music brings people together and so does food, so it’s a perfect meshing. Food is an art form. Just like you can taste when something is made with love, you can hear when something is made with love. It has a certain soul to it. That’s just energy being transferred in both cases. People never forget how you made them feel.\u003c/span>\u003c/p>\n\u003cp>\u003cb>As far as feeding the people, you’ve been cooking up Bay Area hits for years now. Is there a certain dish or restaurant in the Bay that you think gives people a similar feeling of regional pride and identity as your music does?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">For me, whenever I come back home from being away, it’s usually going to the Mission for a burrito. I actually got into an argument with some dudes on L.A. radio telling them that [the best] burritos come from San Francisco, and they were like “hell no, this and that,” and I’m like bro, look it up. You know, \u003c/span>\u003ca href=\"https://www.kqed.org/news/11961178/what-is-a-mission-style-burrito-maybe-a-myth\">\u003cspan style=\"font-weight: 400\">what many people think of burritos nowadays, that style, that came from San Francisco\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">.\u003c/span>\u003c/p>\n\u003cp>\u003cb>You can never go wrong with a burrito. In the past, you’ve actually teamed up with the chefs at Señor Sisig to make your own signature burrito. This time around, you’re doing spicy sinigang chicken wings with them. What draws you to working with Señor Sisig?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Man, it’s just a fusion that represents who I am. My Filipino background is rooted in family, and on top of that I have my Bay Area background rooted in music. So that’s what this collab is about, in a dish. I love spicy food. I got that from my dad; he hella likes spicy food. I recently learned that spicy food releases endorphins and shit like that.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Is there a strong culture of spicy foods in the Philippines? \u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Bro, me and my homie literally just got back from the Philippines, and we were talking about this. There’s not really spice like that, to be honest. At Sisig, you can add jalapeños and peppers, but in general Filipino food is not very spicy. But I still love hella spices, spicy sauces, things like that on my food.[pullquote size=\"large\" align=\"right\" citation=\"P-Lo\"]‘Now you’re seeing ube at Trader Joe’s and Starbucks and things like that. That’s amazing, that’s cool. Growing up, you didn’t really see that as much.’[/pullquote]\u003c/span>\u003c/p>\n\u003cp>\u003cb>What restaurant, besides Señor Sisig, were you most looking forward to on your food tour?\u003c/b>\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/bbs.bbs.bbs.bbs.bbs/?hl=en\">\u003cspan style=\"font-weight: 400\">BBs\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> in Toronto. I’ve been visiting Toronto pretty frequently and I like eating there. \u003c/span>\u003ca href=\"https://guide.michelin.com/us/en/ontario/toronto/restaurant/bb-s\">\u003cspan style=\"font-weight: 400\">They were just added to the Michelin guide\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> (one of 11 Filipino restaurants to do so). Toronto kinda reminds me of here. How the Filipino culture is ingrained. Everyone in Toronto has a Filipino friend. That feels like home to me. One of the gifts of doing this is being able to connect with more people and experience different cultures. It’s not the same everywhere, so growing up in the Bay you think the world is like this. But it’s not. The more I grow older and understand how special it is to be in a place like this, it’s been amazing.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Have you noticed a rise in the popularity of Filipino food trends everywhere in recent years? And how do you feel about that?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Definitely. Filipinos really only been here for like 50, 60 years. We started coming over in the 60s, 70s. I think over time it’s just grown, and now is the moment for this. We have roots here now. We got critical mass. Now it’s time for the take over [laughs]. Now you’re seeing ube at Trader Joe’s and Starbucks and things like that. That’s amazing, that’s cool. Growing up, you didn’t really see that as much. I’m for it, man. That’s one of the reasons why we even started doing this tour and these collaborations. I want people to feel pride in who they are. Most of the time people have to suppress how they grew up or their backgrounds in order to fit in. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">But man, from the reactions so far of people who have come to our events, it’s been dope. Our team definitely likes to think outside of the box and create experiences in other ways, and not just always buying a ticket to one of my concerts. How do we create an experience that’s unique to us? This felt like the perfect thing. This encompasses what I’m fully about.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13936935\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13936935\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/10/231021-PLoFoodInterview-030-BL-KQED.jpg\" alt=\"A vinyl album with the photo of a person in a baseball cap on it beside a trucker hat with the words "Very Good Food Tour 23'" written on it.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-030-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-030-BL-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-030-BL-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-030-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-030-BL-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-030-BL-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-030-BL-KQED-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Merch from P-Lo’s Very Good Food Tour. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>What defines Filipino food for you?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The hominess of it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Sorry, do you mean that as in “homely” or “homie”?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I mean like that feeling of being at home.\u003c/span>\u003cb> \u003c/b>\u003c/p>\n\u003cp>\u003cb>Got you. I thought you meant it as sharing it with your homies, because that works too. But being centered on the home is definitely on point as well, especially for immigrant diasporas.\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Oh yeah, totally [laughs]. They both work. My parents are immigrants, so that experience of eating Filipino food at the house, or at a homie’s house, it’s gotta be that for me. I do like the elevated versions of Filipino food though. I appreciate that. Taking it to the next level. But nothing beats when your mom or auntie cooks it. And that’s something I don’t want to leave out. It should feel homely.\u003c/span>\u003c/p>\n\u003cp>\u003cb>I’ve been thinking a lot about the random intersection of Bay Area slang in rap songs and food. Obviously, E-40 is responsible for most of it. Does anything come to mind for you?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[Laughs]. Yeah, E-40 is responsible for probably 90% of that. Um, let me think. I know \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13908052/food-doesnt-slap\">\u003cspan style=\"font-weight: 400\">food definitely doesn’t slap\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. That’s where I draw the line. Someone said that on TikTok and completely butchered it. That’s not how it’s used. That’s just not it. But yeah, I also talk about chicken in my songs. Referencing money. That’s just something I’ve heard in conversation that I started using in my music.\u003c/span>\u003c/p>\n\u003cp>\u003cb>What’s inspiring you musically right now?\u003c/b>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I’ve been listening to \u003c/span>\u003ca href=\"https://www.instagram.com/jordanward/\">\u003cspan style=\"font-weight: 400\">Jordan Ward\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. He’s tight. \u003c/span>\u003ca href=\"https://www.instagram.com/4karri/?hl=en\">\u003cspan style=\"font-weight: 400\">Karri\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — he has a song out called “3am in Oakland.” He’s a Filipino kid, too. He’s super tight. \u003c/span>\u003ca href=\"https://www.instagram.com/sneedlovesu/\">\u003cspan style=\"font-weight: 400\">Michael Sneed\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. He’s very unique. He’s been out in L.A. working in our studio, going back and forth to the Bay. Watching him create and get it has been super cool. He’s one of the purest people I know. That’s inspiring to be around.\u003c/span>\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=RGOmeRPuYhQ\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003cb>You’re considered one of the Bay Area’s biggest voices right now. You’re vocal about different issues like positive community representation, the Warriors and supporting one another. How does it feel to be in that position now?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I’m just grateful, man. I want to keep growing, no matter how big or small, on every level. That’s a credit to the people around me. They allow me to think in progressive ways and bring new ideas to life. It’s truly that, to be honest. Having the right people. And always being open to learning. \u003c/span>\u003ca href=\"https://twitter.com/gucci1017/status/1017765522555981829\">\u003cspan style=\"font-weight: 400\">Gucci Mane said something like, “If you not growing, you dead.”\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> If something’s not growing, it’s finished. So I like to be a permanent student, to embrace the youth, the next generation. Anybody that came out the Bay, I’ve tried to bring them on tour with me. ALLBLACK, [22nd] Jim, Rexx Life Raj, Caleborate, Sneed. Just embracing that growth no matter what.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Who played that role for you when you were coming up?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[aside postID='arts_13934248,arts_13936325,arts_13932574']For me, Kool John and IAMSU!, it really starts there as a member of Heartbreak Gang. Iamsu! and Kool John really gave me all the confidence to do what I’m doing, and they showed me the way. Sage, too. G-Eazy played a huge part and taught me some game. Shit, 40. Uncle Earl. Just having phone conversations with him, or him calling me to get my opinion on things. That’s surreal. I grew up on him. Being around all of them. They gave me that push like, “Bruh, you can really do this.” Being a producer at first, people thought I could only do that. SU! and Kool John pushed me to actually be on songs. \u003c/span>\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/arts/13938026/hbk-gang-iamsu-jay-anthony-p-lo-sage-gemini\">\u003cb>HBK Gang has played a tremendous role in the Bay Area’s artistic renaissance\u003c/b>\u003c/a>\u003cb> over the past decade. Looking back on it, what influence do you think you all had?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">That era set the table for pretty much the future of Bay Area music. There wasn’t really anything for the soundscape in the Bay at the time, in terms of production, what it all sounded like, and fashion at the time as well. We did collabs with Pink Dolphin, stuff like that. People weren’t doing collabs with clothing brands. Like any Bay Area story, we’re always ahead of the times.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Where do you think that inventiveness comes from in Bay Area people?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">We’re all like hippies, for real. We’re eccentric. And eclectic. It may be the drugs, maybe something in the water. Our water, our air, it’s really good. That’s important. I really think it makes us function in a way that’s different from the rest of the world. We also get exposed to a lot here, and we find beauty in the imperfections. \u003c/span>\u003c/p>\n\u003cp>\u003cb>I agree. We’re blessed and bipped at the same time.\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Exactly. I got homies in the tech world, and I got homies in jail right now. Growing up with that spectrum is wide. That makes us worldly people. You can drop a Bay Area person anywhere and they’ll be alright. And you can always spot us out by just playing Too $hort’s “Blow the Whistle.”\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13936937\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13936937\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/10/231021-PLoFoodInterview-008-BL-KQED-1.jpg\" alt=\"Two people stand together talking as one holds a young child.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-008-BL-KQED-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-008-BL-KQED-1-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-008-BL-KQED-1-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-008-BL-KQED-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-008-BL-KQED-1-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-008-BL-KQED-1-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-008-BL-KQED-1-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">KQED reporter Alan Chazaro holds his son Maceo while posing with P-Lo at Señor Sisig. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12127869\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2016/09/Q.Logo_.Break_.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-400x39.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\n","blocks":[],"excerpt":"The local star talks about the importance of intergenerational support — and reminds us that food doesn’t slap.","status":"publish","parent":0,"modified":1705003047,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":48,"wordCount":2624},"headData":{"title":"P-Lo Is Feeding the Bay Area With Filipino Food Collaborations | KQED","description":"The local star talks about the importance of intergenerational support — and reminds us that food doesn’t slap.","ogTitle":"P-Lo Is Feeding the Bay Area With More Than Just His Music","ogDescription":"","ogImgId":"","twTitle":"P-Lo Is Feeding the Bay Area With More Than Just His Music","twDescription":"","twImgId":"","socialTitle":"P-Lo Is Feeding the Bay Area With Filipino Food Collaborations %%page%% %%sep%% KQED","schema":{"@context":"http://schema.org","@type":"Article","headline":"P-Lo Is Feeding the Bay Area With More Than Just His Music","datePublished":"2023-11-29T17:45:31.000Z","dateModified":"2024-01-11T19:57:27.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"source":"¡HELLA HUNGRY!","sourceUrl":"https://www.kqed.org/arts/tag/hella-hungry","sticky":false,"excludeFromSiteSearch":"Include","articleAge":"0","path":"/arts/13938479/p-lo-filipino-food-bay-area-hella-hungry","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cspan style=\"font-weight: 400\">Earlier this season, the team formerly known as the Oakland Raiders won a pivotal Sunday Night Football game in Las Vegas. Afterwards, the players celebrated in their locker room while blasting Bay Area rap anthems and puffing cigars.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The song of choice for the adrenalized group? \u003c/span>\u003ca href=\"https://www.kqed.org/arts/tag/p-lo\">\u003cspan style=\"font-weight: 400\">P-Lo\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">’s “Light This Bitch Up.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In many ways, P-Lo has become one of the Bay Area’s avatars for winning, having ascended to stardom as a multi-platinum producer and lyricist after starting out as a founding member of \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13938026/hbk-gang-iamsu-jay-anthony-p-lo-sage-gemini\">\u003cspan style=\"font-weight: 400\">HBK Gang\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. His resume includes producing hits for all of your favorite rappers and \u003c/span>\u003cspan style=\"font-weight: 400\">collaborating with the Golden State Warriors for events like \u003ca href=\"https://www.youtube.com/watch?v=8HQr2HSrZU0\">Filipino Heritage Night\u003c/a>\u003c/span>\u003cspan style=\"font-weight: 400\"> at Chase Center, where he often receives energetic daps from the 3-point god, Steph Curry, himself. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The versatile Filipino from Pinole isn’t just popular among sports celebrities, though; he’s also beloved in the Bay’s expansive food world. \u003c/span>\u003cspan style=\"font-weight: 400\">In recent years, P-Lo has steadily furthered his place in the culinary ecosystem by partnering with notable food brands. He’s \u003c/span>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.kqed.org/arts/13935891/p-lo-senor-sisig-filipino-food-tour-oakland\">twice collaborated with San Francisco’s iconic Señor Sisig\u003c/a> to create his own signature burrito and chicken wings\u003c/span>\u003cspan style=\"font-weight: 400\">. He also organized a star-studded, transnational “\u003c/span>\u003ca href=\"https://twitter.com/p_lo/status/1709035954156290326\">\u003cspan style=\"font-weight: 400\">Very Good Food Tour\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">” to celebrate Filipino American History Month this summer. Did I mention \u003c/span>\u003cspan style=\"font-weight: 400\">his music is featured in a nationwide \u003ca href=\"https://www.youtube.com/watch?v=8j62YJP6yWQ\">Wingstop commercial\u003c/a>\u003c/span>\u003cspan style=\"font-weight: 400\">?\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13936934\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13936934\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/10/231021-PLoFoodInterview-029-BL-KQED.jpg\" alt=\"An indoor space filled with people with murals on the wall.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-029-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-029-BL-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-029-BL-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-029-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-029-BL-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-029-BL-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-029-BL-KQED-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A crowd fills Señor Sisig during P-Lo’s Very Good Food Tour. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">It only felt right that I caught up with \u003c/span>\u003ca href=\"https://open.spotify.com/album/6GsGCToyCrO0PokU9RQSjM\">\u003cspan style=\"font-weight: 400\">STUNNA\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. After sitting down with the artist in San Francisco to watch a Friday night Warriors game on TV, I slid by his sold-out food event in Oakland the following afternoon to grub on wings. He spoke to me about sustaining intergenerational love, cooking up independent success and staying well-fed in the Bay.\u003c/span>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This interview has been edited for length and clarity.\u003c/span>\u003c/i>\u003c/p>\n\u003cp style=\"text-align: center\">\u003cspan style=\"font-weight: 400\">********\u003c/span>\u003c/p>\n\u003cp>\u003cb>Alan Chazaro: I recently spoke with \u003c/b>\u003ca href=\"https://www.kqed.org/arts/13931355/michael-sneed-is-more-than-a-vibe-hes-a-symbol-for-oakland\">\u003cb>Oakland rapper Michael Sneed\u003c/b>\u003c/a>\u003cb>, and he credited you and your older brother, Kuya Beats, as being mentors to his generation. It’s something I hear often when speaking to younger artists around our region.\u003c/b>\u003c/p>\n\u003cp>\u003cb>P-Lo:\u003c/b>\u003cspan style=\"font-weight: 400\"> That’s something my brother instilled in me because he’s always been a teacher. Also, I think that’s like, you know, that we’re from here. I want to be able to usher in the new. You know what I’m saying? ‘Cause I’m not going to be doing it forever. I want to be able to make sure that the next generation don’t have to go through all the bruises and bumps that generations before them did. I just wanna be able to pass down the game.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Tell me about your Very Good Food Tour. You hit eight cities around North America during Filipino American History Month to promote small Filipino-owned businesses.\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">It really started out just doing a bunch of stuff with \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13935891/p-lo-senor-sisig-filipino-food-tour-oakland\">\u003cspan style=\"font-weight: 400\">Señor Sisig\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. I love food. I love culture. I love learning about not just my culture but other people’s cultures — which is something in the Bay that we grew up on. Our friends are from hella places. All my friends come from different backgrounds. They knew so much about Filipino culture just from being around me, and I know about their cultures from being around them. It’s an exchange, and I wanted to continue that exchange on a larger scale. As humans, that’s how we move forward. The world needs that right now. There’s so much division — narratives in the media, financial. Know what I’m saying? Any way I can bring people together, whether music, food, culture, I’m gonna try my best to do that.\u003c/span>\u003c/p>\n\u003cp>\u003cb>So how did you select the restaurants in each city?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I tapped in with folks in each community. I like to know what the cool restaurants are, and when we’re going to these places, I like to know where my friends and the people living there go. I like to learn from those communities so we can, you know, do things correctly. How can we get ourselves involved there? That’s important to me, connecting with the people and sharing each other’s platforms. Restaurants have their own platforms, I have mine, so it’s beneficial to both parties.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13936933\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13936933\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/10/231021-PLoFoodInterview-025-BL-KQED.jpg\" alt=\"A dish of fried chicken next to a purple drink in a tall glass.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-025-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-025-BL-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-025-BL-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-025-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-025-BL-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-025-BL-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-025-BL-KQED-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">P-Lo’s signature special during his food tour stop at Señor Sisig: crispy wings tossed in sinagang seasoning. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>You’re also creating an original dish for each venue.\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Exactly. We’re doing that collaboration to make it even more saucy. It’s cool because music brings people together and so does food, so it’s a perfect meshing. Food is an art form. Just like you can taste when something is made with love, you can hear when something is made with love. It has a certain soul to it. That’s just energy being transferred in both cases. People never forget how you made them feel.\u003c/span>\u003c/p>\n\u003cp>\u003cb>As far as feeding the people, you’ve been cooking up Bay Area hits for years now. Is there a certain dish or restaurant in the Bay that you think gives people a similar feeling of regional pride and identity as your music does?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">For me, whenever I come back home from being away, it’s usually going to the Mission for a burrito. I actually got into an argument with some dudes on L.A. radio telling them that [the best] burritos come from San Francisco, and they were like “hell no, this and that,” and I’m like bro, look it up. You know, \u003c/span>\u003ca href=\"https://www.kqed.org/news/11961178/what-is-a-mission-style-burrito-maybe-a-myth\">\u003cspan style=\"font-weight: 400\">what many people think of burritos nowadays, that style, that came from San Francisco\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">.\u003c/span>\u003c/p>\n\u003cp>\u003cb>You can never go wrong with a burrito. In the past, you’ve actually teamed up with the chefs at Señor Sisig to make your own signature burrito. This time around, you’re doing spicy sinigang chicken wings with them. What draws you to working with Señor Sisig?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Man, it’s just a fusion that represents who I am. My Filipino background is rooted in family, and on top of that I have my Bay Area background rooted in music. So that’s what this collab is about, in a dish. I love spicy food. I got that from my dad; he hella likes spicy food. I recently learned that spicy food releases endorphins and shit like that.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Is there a strong culture of spicy foods in the Philippines? \u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Bro, me and my homie literally just got back from the Philippines, and we were talking about this. There’s not really spice like that, to be honest. At Sisig, you can add jalapeños and peppers, but in general Filipino food is not very spicy. But I still love hella spices, spicy sauces, things like that on my food.\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"‘Now you’re seeing ube at Trader Joe’s and Starbucks and things like that. That’s amazing, that’s cool. Growing up, you didn’t really see that as much.’","name":"pullquote","attributes":{"named":{"size":"large","align":"right","citation":"P-Lo","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/span>\u003c/p>\n\u003cp>\u003cb>What restaurant, besides Señor Sisig, were you most looking forward to on your food tour?\u003c/b>\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/bbs.bbs.bbs.bbs.bbs/?hl=en\">\u003cspan style=\"font-weight: 400\">BBs\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> in Toronto. I’ve been visiting Toronto pretty frequently and I like eating there. \u003c/span>\u003ca href=\"https://guide.michelin.com/us/en/ontario/toronto/restaurant/bb-s\">\u003cspan style=\"font-weight: 400\">They were just added to the Michelin guide\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> (one of 11 Filipino restaurants to do so). Toronto kinda reminds me of here. How the Filipino culture is ingrained. Everyone in Toronto has a Filipino friend. That feels like home to me. One of the gifts of doing this is being able to connect with more people and experience different cultures. It’s not the same everywhere, so growing up in the Bay you think the world is like this. But it’s not. The more I grow older and understand how special it is to be in a place like this, it’s been amazing.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Have you noticed a rise in the popularity of Filipino food trends everywhere in recent years? And how do you feel about that?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Definitely. Filipinos really only been here for like 50, 60 years. We started coming over in the 60s, 70s. I think over time it’s just grown, and now is the moment for this. We have roots here now. We got critical mass. Now it’s time for the take over [laughs]. Now you’re seeing ube at Trader Joe’s and Starbucks and things like that. That’s amazing, that’s cool. Growing up, you didn’t really see that as much. I’m for it, man. That’s one of the reasons why we even started doing this tour and these collaborations. I want people to feel pride in who they are. Most of the time people have to suppress how they grew up or their backgrounds in order to fit in. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">But man, from the reactions so far of people who have come to our events, it’s been dope. Our team definitely likes to think outside of the box and create experiences in other ways, and not just always buying a ticket to one of my concerts. How do we create an experience that’s unique to us? This felt like the perfect thing. This encompasses what I’m fully about.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13936935\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13936935\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/10/231021-PLoFoodInterview-030-BL-KQED.jpg\" alt=\"A vinyl album with the photo of a person in a baseball cap on it beside a trucker hat with the words "Very Good Food Tour 23'" written on it.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-030-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-030-BL-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-030-BL-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-030-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-030-BL-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-030-BL-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-030-BL-KQED-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Merch from P-Lo’s Very Good Food Tour. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cb>What defines Filipino food for you?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The hominess of it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Sorry, do you mean that as in “homely” or “homie”?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I mean like that feeling of being at home.\u003c/span>\u003cb> \u003c/b>\u003c/p>\n\u003cp>\u003cb>Got you. I thought you meant it as sharing it with your homies, because that works too. But being centered on the home is definitely on point as well, especially for immigrant diasporas.\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Oh yeah, totally [laughs]. They both work. My parents are immigrants, so that experience of eating Filipino food at the house, or at a homie’s house, it’s gotta be that for me. I do like the elevated versions of Filipino food though. I appreciate that. Taking it to the next level. But nothing beats when your mom or auntie cooks it. And that’s something I don’t want to leave out. It should feel homely.\u003c/span>\u003c/p>\n\u003cp>\u003cb>I’ve been thinking a lot about the random intersection of Bay Area slang in rap songs and food. Obviously, E-40 is responsible for most of it. Does anything come to mind for you?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[Laughs]. Yeah, E-40 is responsible for probably 90% of that. Um, let me think. I know \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13908052/food-doesnt-slap\">\u003cspan style=\"font-weight: 400\">food definitely doesn’t slap\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. That’s where I draw the line. Someone said that on TikTok and completely butchered it. That’s not how it’s used. That’s just not it. But yeah, I also talk about chicken in my songs. Referencing money. That’s just something I’ve heard in conversation that I started using in my music.\u003c/span>\u003c/p>\n\u003cp>\u003cb>What’s inspiring you musically right now?\u003c/b>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I’ve been listening to \u003c/span>\u003ca href=\"https://www.instagram.com/jordanward/\">\u003cspan style=\"font-weight: 400\">Jordan Ward\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. He’s tight. \u003c/span>\u003ca href=\"https://www.instagram.com/4karri/?hl=en\">\u003cspan style=\"font-weight: 400\">Karri\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — he has a song out called “3am in Oakland.” He’s a Filipino kid, too. He’s super tight. \u003c/span>\u003ca href=\"https://www.instagram.com/sneedlovesu/\">\u003cspan style=\"font-weight: 400\">Michael Sneed\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. He’s very unique. He’s been out in L.A. working in our studio, going back and forth to the Bay. Watching him create and get it has been super cool. He’s one of the purest people I know. That’s inspiring to be around.\u003c/span>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/RGOmeRPuYhQ'\n title='//www.youtube.com/embed/RGOmeRPuYhQ'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp> \u003c/p>\n\u003cp>\u003cb>You’re considered one of the Bay Area’s biggest voices right now. You’re vocal about different issues like positive community representation, the Warriors and supporting one another. How does it feel to be in that position now?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I’m just grateful, man. I want to keep growing, no matter how big or small, on every level. That’s a credit to the people around me. They allow me to think in progressive ways and bring new ideas to life. It’s truly that, to be honest. Having the right people. And always being open to learning. \u003c/span>\u003ca href=\"https://twitter.com/gucci1017/status/1017765522555981829\">\u003cspan style=\"font-weight: 400\">Gucci Mane said something like, “If you not growing, you dead.”\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> If something’s not growing, it’s finished. So I like to be a permanent student, to embrace the youth, the next generation. Anybody that came out the Bay, I’ve tried to bring them on tour with me. ALLBLACK, [22nd] Jim, Rexx Life Raj, Caleborate, Sneed. Just embracing that growth no matter what.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Who played that role for you when you were coming up?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"arts_13934248,arts_13936325,arts_13932574","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>For me, Kool John and IAMSU!, it really starts there as a member of Heartbreak Gang. Iamsu! and Kool John really gave me all the confidence to do what I’m doing, and they showed me the way. Sage, too. G-Eazy played a huge part and taught me some game. Shit, 40. Uncle Earl. Just having phone conversations with him, or him calling me to get my opinion on things. That’s surreal. I grew up on him. Being around all of them. They gave me that push like, “Bruh, you can really do this.” Being a producer at first, people thought I could only do that. SU! and Kool John pushed me to actually be on songs. \u003c/span>\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/arts/13938026/hbk-gang-iamsu-jay-anthony-p-lo-sage-gemini\">\u003cb>HBK Gang has played a tremendous role in the Bay Area’s artistic renaissance\u003c/b>\u003c/a>\u003cb> over the past decade. Looking back on it, what influence do you think you all had?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">That era set the table for pretty much the future of Bay Area music. There wasn’t really anything for the soundscape in the Bay at the time, in terms of production, what it all sounded like, and fashion at the time as well. We did collabs with Pink Dolphin, stuff like that. People weren’t doing collabs with clothing brands. Like any Bay Area story, we’re always ahead of the times.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Where do you think that inventiveness comes from in Bay Area people?\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">We’re all like hippies, for real. We’re eccentric. And eclectic. It may be the drugs, maybe something in the water. Our water, our air, it’s really good. That’s important. I really think it makes us function in a way that’s different from the rest of the world. We also get exposed to a lot here, and we find beauty in the imperfections. \u003c/span>\u003c/p>\n\u003cp>\u003cb>I agree. We’re blessed and bipped at the same time.\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Exactly. I got homies in the tech world, and I got homies in jail right now. Growing up with that spectrum is wide. That makes us worldly people. You can drop a Bay Area person anywhere and they’ll be alright. And you can always spot us out by just playing Too $hort’s “Blow the Whistle.”\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13936937\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13936937\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/10/231021-PLoFoodInterview-008-BL-KQED-1.jpg\" alt=\"Two people stand together talking as one holds a young child.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-008-BL-KQED-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-008-BL-KQED-1-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-008-BL-KQED-1-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-008-BL-KQED-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-008-BL-KQED-1-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-008-BL-KQED-1-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/10/231021-PLoFoodInterview-008-BL-KQED-1-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">KQED reporter Alan Chazaro holds his son Maceo while posing with P-Lo at Señor Sisig. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12127869\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2016/09/Q.Logo_.Break_.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-400x39.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/arts/13938479/p-lo-filipino-food-bay-area-hella-hungry","authors":["11748"],"categories":["arts_1","arts_12276"],"tags":["arts_5397","arts_10278","arts_14183","arts_1176","arts_20220","arts_17573","arts_1803"],"featImg":"arts_13936936","label":"source_arts_13938479"},"arts_13938026":{"type":"posts","id":"arts_13938026","meta":{"index":"posts_1591205157","site":"arts","id":"13938026","score":null,"sort":[1700071180000]},"guestAuthors":[],"slug":"hbk-gang-iamsu-jay-anthony-p-lo-sage-gemini","title":"HBK Gang Defined Bay Area Rap During the Social Media Boom","publishDate":1700071180,"format":"aside","headTitle":"HBK Gang Defined Bay Area Rap During the Social Media Boom | KQED","labelTerm":{},"content":"\u003cfigure id=\"attachment_13938031\" class=\"wp-caption aligncenter\" style=\"max-width: 962px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13938031\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/11/HBKGang.16x9.jpg\" alt=\"A large crew of rappers and producers poses in an alleyway.\" width=\"962\" height=\"541\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBKGang.16x9.jpg 962w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBKGang.16x9-800x450.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBKGang.16x9-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBKGang.16x9-768x432.jpg 768w\" sizes=\"(max-width: 962px) 100vw, 962px\">\u003cfigcaption class=\"wp-caption-text\">HBK Gang reigned the Bay Area rap scene in the 2010s, and took their party anthems to the mainstream. \u003ccite>(Arturo Torres)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cem>Editor’s note: This story is part of \u003c/em>\u003ca href=\"https://www.kqed.org/bayareahiphop\">That’s My Word\u003c/a>\u003cem>, KQED’s year-long exploration of \u003ca href=\"https://www.kqed.org/bayareahiphop\">Bay Area hip-hop\u003c/a> history.\u003c/em>\u003c/p>\n\u003cp>In the early 2010s, we watched viral videos on Vine, not TikTok, and Instagram and Twitter were brand new. DatPiff hosted the latest rap mixtapes, and Spotify was just a European start-up. Most people still had CD players in their cars, and “aux cord” wasn’t yet part of mainstream vocabulary.\u003c/p>\n\u003cp>Locally, the hyphy movement had fizzled, leaving a disjointed and uninspired vacuum in its wake. But soon, that would all change.\u003c/p>\n\u003cp>At the dawn of this social media boom, a group of high school and college friends came together as a collective that defined the next decade of Bay Area rap culture. That crew? \u003ca href=\"https://www.hbkgangmusic.com/\">HBK\u003c/a>, or Heartbreak Gang.\u003c/p>\n\u003cp>“We wanted to create our own identity,” says \u003ca href=\"https://www.hbkiamsu.com/\">IAMSU!\u003c/a>, one of HBK’s co-founders. “We felt like it was a new time in the Bay.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The eclectic crew included rappers, producers and singers: P-Lo, Sage the Gemini, Kehlani, Jay Ant, Kool John, Skipper, CJ, Azure, Dave Steezy, Kuya, Chief and an ever-expanding spectrum of collaborators — over 20 artists at HBK’s peak. The squad built on the \u003ca href=\"https://www.kqed.org/arts/13934874/hyphy-kids-got-trauma\">hyphy movement’s momentum\u003c/a>, and turned its chaotic energy into glossy, sleek party music that appealed to suburban internet addicts and city-dwelling hustlers alike. They sold out major venues like the Warfield; collaborated with streetwear brands; toured with Wiz Khalifa; and made hits — like Sage the Gemini’s “Gas Pedal” — that continue to slap on today’s dance floors.\u003c/p>\n\u003cp>“I really associate HBK in my memory with early internet culture, around the time the Warriors were starting to win more and housing prices were really starting to skyrocket,” says HBK’s former touring manager, Tim House, who’s worked with Bay Area rap veterans like Hieroglyphics and Zion I. “Even though it was only a decade ago, the scene feels wildly different today.”\u003c/p>\n\u003cp>During a surging \u003ca href=\"https://www.kqed.org/ourturbulentdecade\">digital decade\u003c/a>, HBK flooded stages and phone screens, all while propelling the Bay Area forward. Their imprint on the culture has remained ever since.\u003c/p>\n\u003cp>https://youtu.be/X8LUd51IuiA?si=ukxJ4ej0YxiUQuDl\u003c/p>\n\u003cp> \u003c/p>\n\u003ch2>HBK’s East Bay origins\u003c/h2>\n\u003cp>HBK initially came together in the mid-2000s, when most of the members were high school students in Richmond and Pinole. IAMSU! was doing numbers on MySpace as a member of \u003ca href=\"https://www.eastbaytimes.com/2010/06/29/meet-the-bay-areas-top-10-young-rappers/\">the Go-Gettaz\u003c/a>, and Jay Anthony (then known as Jay Ant) was part of \u003ca href=\"https://diligentz.bandcamp.com/album/fresh-impression-2-uh-we-made-some-more-music\">Diligentz\u003c/a>, a group active in \u003ca href=\"https://www.youtube.com/watch?v=uzAlkff2PSM\">the teenage, alternative “punk-rock” rap scene\u003c/a> that included Berkeley’s The Pack.\u003c/p>\n\u003cp>It wasn’t long before the friends — IAMSU!, P-Lo, Kuya Beats, Jay Ant and Chief — started meeting up after class to make music at Chief’s house as The Invasion. Eventually, a friend’s older brother hooked them up with access to a professional studio, and their producer group became the core of HBK, which officially formed in 2007.\u003c/p>\n\u003cfigure id=\"attachment_13938033\" class=\"wp-caption aligncenter\" style=\"max-width: 1242px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13938033\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/11/HBK2.jpg\" alt=\"A photo from 10 years ago of a young crew of rappers and producers.\" width=\"1242\" height=\"824\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK2.jpg 1242w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK2-800x531.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK2-1020x677.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK2-160x106.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK2-768x510.jpg 768w\" sizes=\"(max-width: 1242px) 100vw, 1242px\">\u003cfigcaption class=\"wp-caption-text\">Rossi, Sage the Gemini, IAMSU!, Skipper, P-Lo, Kool John (left to right) formed the early core of HBK Gang. \u003ccite>(Daghe)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“My first beats were industry-sounding. Scott Storch, Dr. Dre. That kind of stuff,” IAMSU! admits. “I had to get educated on what the Bay sound truly was. It was all organic ’cause it’s our home, so I soaked the game up and took it on one from there.”\u003c/p>\n\u003cp>For HBK, The Pack was a foundational influence. “I started with Young L type beats,” IAMSU! says. “Then we made our own sound from that.” (Jay Anthony doubled down by saying the crew followed “a \u003ca href=\"https://eastbayexpress.com/communing-with-the-based-god-2-1/\">Based God lineage\u003c/a>.”)\u003c/p>\n\u003cp>HBK members eventually went on to collaborate with Wiz Khalifa, Yo Gotti, B.o.B and Ty Dolla $ign. But the crew’s first taste of mainstream success was LoveRance’s 2011 hit “Up!,” which includes a featured verse and production by IAMSU! Its hypnotic, minimalist beat and lyrics about late-night mischief defined HBK’s trademark style: quick, two-chord progressions, repetitive loops, heavy bass and rich synth — all at around 100 beats per minute.\u003c/p>\n\u003cp>With the help of nascent social media platforms, the song exploded from a regional hit into a national radio single, and wrangled an official, Interscope-released remix featuring 50 Cent.\u003c/p>\n\u003cp>https://youtu.be/q93F03BhbXg?si=nPoIh1hALLHPBMNn\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>“This is the pre-streaming era, a weird time — I didn’t know how it would all change, but I knew the consumption of music was changing,” says Chioke “Stretch” McCoy, who managed HBK in their early days along with Will Bronson and David Ali.\u003c/p>\n\u003cp>While illegal downloads posed a problem for record labels, IAMSU! says HBK parlayed them to gain more fans. “LimeLinx and MediaFire was going crazy at the time,” IAMSU! says. “We had over a million downloads on there. That’s how LoveRance got his record deal [with Interscope]. That connected us with 50, Chris Brown, Jeezy, T.I. It was all up from there.”\u003c/p>\n\u003cp>The crew also embraced Vine and early Twitter in a time when it wasn’t the norm. “HBK was ahead of the digital age,” says Stretch, who previously worked with other influential Northern California artists, including Mac Dre, Mistah F.A.B. and Erk tha Jerk.\u003c/p>\n\u003cp>[pullquote size='large' citation='IAMSU!']‘We wanted to create our own identity. We felt like it was a new time in the Bay.’[/pullquote]\u003c/p>\n\u003cp>Another key to HBK’s success was how they softened the Bay Area’s signature hyphy sound into positive music with mainstream appeal. Underneath its joyful expressions, hyphy reflected the trauma and chaos of gun violence and street activities in the mid-2000s. And as it became more commercialized, drug-induced partying became its biggest selling point. HBK capitalized on that upbeat energy with their money-chasing, swirling tie-dye attitude. [aside postid='forum_2010101895012']\u003c/p>\n\u003cp>“No one really dies or gets robbed in an HBK record,” says House. “They make feel-good music.”\u003c/p>\n\u003cp>Jay Anthony considers HBK’s early work a “reset” for the Bay Area. “At the tail end of ’06, people were getting mugged at parties,” he says. “There was no smiling. Baggy Girbaud [jeans]. The Jacka is on. You will get punched in here. But we were about fun — popular shit. We’re from Richmond so it could go different ways, but just know we’re just trying to have a good time.”\u003c/p>\n\u003ch2>‘My click finna blow up’\u003c/h2>\n\u003cp>After “Up!,” HBK only gained speed. IAMSU! was incredibly prolific, releasing a godly amount of free mixtapes from 2011 to 2013: \u003cem>Young California\u003c/em>, \u003cem>KILT\u003c/em>, \u003cem>Stoopid\u003c/em>, \u003cem>Million Dollar Afro\u003c/em>, \u003cem>Suzy 6 Speed\u003c/em> — the list kept growing.\u003c/p>\n\u003cp>HBK earned crucial support from Bay Area veterans like E-40, Too $hort and J. Stalin. In 2012, IAMSU! scored another hit feature on E-40’s “Function” alongside Compton’s YG and Problem. The track was a show of California unity, and Su gassed on his verse in a moment when the Bay seemed to lack any established young talent.\u003c/p>\n\u003cp>https://youtu.be/DsDyZNIkO6Q?si=3mweJ6FWth6s2jx7\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>The following year, in 2013, HBK struck gold again with Sage the Gemini’s napalm-hot singles “Red Nose” and “Gas Pedal” (featuring IAMSU!), both of which dominated the Billboard Hot 100 for over 20 weeks. P-Lo, who emerged as a solo artist with his \u003cem>MBMGC\u003c/em> mixtapes, further proved himself as one of the crew’s most sought-after producers with Yo Gotti’s hit “\u003ca href=\"https://youtu.be/8HYXw1vADFQ?si=Kp0yJDN3hdrANxT9\">Act Right\u003c/a>.”\u003c/p>\n\u003cp>At the same time, HBK’s standout vocalist \u003ca href=\"https://www.kqed.org/arts/tag/kehlani\">Kehlani\u003c/a> single-handedly broke the internet with their debut mixtape \u003cem>Cloud 19\u003c/em> in 2014, the same year IAMSU! released his Warner Brothers-backed debut studio album, \u003cem>Sincerely Yours\u003c/em> — which included a few of the Bay’s most anthemic releases during that era, and was one of the last CDs I ever purchased at a Best Buy.\u003c/p>\n\u003cp>And though he wasn’t an official member, HBK collaborator G-Eazy benefited from the cresting tide on his way to major-label stardom. But arguably no one better represented HBK’s internet apotheosis more than IAMSU!\u003c/p>\n\u003cp>“We were just some kids from the Rich putting music out. I spammed my mixtapes all over the internet and people just started playing it until it reached other cities,” he says. “People in Louisiana and Boston were hitting me up. I was like, ‘Huh?’ The music spread hella quick.”\u003c/p>\n\u003cp>https://youtu.be/RSsw5yv2Ry4?si=bbfIvjGeH_53BQAV\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>But the internet wasn’t the only way HBK took their music beyond the Bay. “Importantly, they hit the road too, and didn’t just sit at the home,” says Stretch.\u003c/p>\n\u003cp>In 2014, IAMSU! and Sage the Gemini went on tour with Wiz Khalifa, whose Under the Influence of Music Tour featured rappers representing almost every major market — Jeezy and Rich Homie Quan from Atlanta, Tyga from LA, Mack Wilds from New York and \u003cem>Gangsta Grillz\u003c/em> mixtape impresario DJ Drama.\u003c/p>\n\u003cp>HBK’s palpable hype attracted young fans from everywhere to experience it in person. “It was a wave,” IAMSU! recalls, reminiscing about his performances at The FADER Fort during South by Southwest in Austin.\u003c/p>\n\u003cp>As sneakerhead and hypebeast culture grew in the 2010s, HBK worked hard to align their party music with streetwear brands to increase their radius. HBK Day, a massively popular free concert in 2015, featured exclusive merch drops from popular Bay Area brands like True SF, and was sponsored by Pink Dolphin. Taking a cue from veteran Oakland rap crew \u003ca href=\"https://www.kqed.org/arts/tag/hieroglyphics\">Hieroglyphics\u003c/a> and their iconic three-eyed logo, HBK looked to the previous generation for how to create a community offline. [aside postid='arts_10489213']\u003c/p>\n\u003cp>“They have an iconic logo. They have longevity. Their merch game is on lock,” IAMSU! says of Hiero. “They wasn’t all ice and chains. They were more about the craft. I respect that a whole lot. And more so than just their music, it was about their process and business strategy in branding. They’re a tribe. That’s how we wanted to mob.”\u003c/p>\n\u003cp>HBK’s pixelated, broken heart design and Kool John’s $HMOPLIFE smiley face became emblems for a generation of internet-age, hip-hop-loving hippies and skaters. Along with brands like HUF and Diamond Supply Co., their merch could be seen at house parties, on BART trains and in bike mobs all over the Bay throughout the 2010s.\u003c/p>\n\u003cfigure id=\"attachment_13938034\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13938034\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/11/HBK5.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK5.jpg 640w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK5-160x107.jpg 160w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003cfigcaption class=\"wp-caption-text\">IAMSU! at a meet and greet. \u003ccite>(Daghe)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“People at my high school who were big fans like me would deadass ditch class and go to HBK’s pop-ups,” says \u003ca href=\"https://shotsbysydney.com/\">Sydney Welch\u003c/a>, a music photographer from Fremont. “Seeing that impact on the whole culture here, their interactions with fans. Their style and sense of family really made a big difference in our lives.”\u003c/p>\n\u003cp>“HBK changed my perspective on life and made me feel I could be myself fully,” says \u003ca href=\"https://www.kqed.org/arts/13908844/rightnowish-big-love-seriespage\">Oopz All Berriez\u003c/a>, a local entrepreneur in the cannabis industry who considers himself a mascot for $HMOPLIFE. “They influenced me to think outside the box and be different. They are the modern-day Wu-Tang of the West.”\u003c/p>\n\u003ch2>HBK’s lasting influence\u003c/h2>\n\u003cp>Like many large crews from the era — A$AP Mob and Odd Future included — HBK members eventually went on to focus on their solo careers, and collective efforts tapered off.\u003c/p>\n\u003cp>Still, if you scan the culture in the Bay Area and beyond, HBK’s impact remains, and most of the members are currently active. Kehlani has nearly 16 million followers on Instagram, a Grey Goose sponsorship and two Grammy nominations. P-Lo keeps dropping \u003ca href=\"https://www.youtube.com/watch?v=9ZQ5F8myiW0\">singles\u003c/a> and his own Wingstop commercial, all while wrapping up an international food tour. Sage the Gemini is \u003ca href=\"https://www.google.com/search?q=sage+the+gemini+sacramento&oq=sage+the+gemini+sacrm&gs_lcrp=EgZjaHJvbWUqCQgBECEYChigATIGCAAQRRg5MgkIARAhGAoYoAEyCQgCECEYChigATIJCAMQIRgKGKAB0gEINzQ4NmowajmoAgCwAgA&sourceid=chrome&ie=UTF-8&ibp=htl;events&rciv=evn&sa=X&ved=2ahUKEwizwqX4y8SCAxUfNEQIHd8tA0QQ5bwDegQITRAB#fpstate=tldetail&htidocid=L2F1dGhvcml0eS9ob3Jpem9uL2NsdXN0ZXJlZF9ldmVudC8yMDIzLTEyLTA5fDE4MTczMzY3OTM2NjgxODEyNzk%3D&htivrt=events&mid=/g/11v4m1mklm\">performing in arenas\u003c/a>. Jay Anthony is steadily evolving his sound in LA. And IAMSU! — who is releasing his latest mixtape, \u003cem>1-833-HBK-GANG,\u003c/em> this week — gathered a handful of members for a reunion \u003ca href=\"https://www.kqed.org/arts/13932209/bay-area-hip-hop-beneath-the-rollercoasters\">IAMSUMMER\u003c/a> concert in August.\u003c/p>\n\u003cfigure id=\"attachment_13938035\" class=\"wp-caption aligncenter\" style=\"max-width: 900px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13938035\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/11/HBK3.jpg\" alt=\"\" width=\"900\" height=\"597\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK3.jpg 900w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK3-800x531.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK3-160x106.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK3-768x509.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\">\u003cfigcaption class=\"wp-caption-text\">IAMSU! and Kendrick Lamar. \u003ccite>(Daghe)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>When HBK came together, during the early days of smartphones, social media’s potential felt limitless and democratic — before big tech became increasingly associated with gentrification and disinformation. Emerging artists could circumvent record labels, forge grassroots brands with direct access to consumers and relish in the limitless exchange of free files.\u003c/p>\n\u003cp>But the same tools that propelled HBK’s rise have undercut artists’ ability to \u003ca href=\"https://www.kqed.org/forum/2010101893314/how-musicians-are-navigating-streaming-algorithms-ai-and-automation\">make a living off recorded music\u003c/a>, and, some argue, have made the culture more homogeneous. “Today when a trend goes viral online and everyone starts doing it, it feels like everyone is doing the same thing at the same time,” IAMSU! laments. “But we definitely wanted to keep the Bay Area vibe alive back then.” [aside postid='arts_13932887']\u003c/p>\n\u003cp>With \u003ca href=\"https://pitchfork.com/thepitch/regional-rap-classics-are-slowly-disappearing-from-the-internet/\">regional rap classics slowly fading from the internet\u003c/a>, I’ve been popping in my old HBK CDs to remember what the Bay sounded like a decade ago. Nowadays, listening to their throwback hits instantly transports me high above the Bay Bridge to a simpler time, when a few East Bay kids on the internet could show you how to float and glide through it all. For many of us, it represents a golden era unto itself.\u003c/p>\n\u003cp>“Some of us moved away, some of us have kids now, girlfriends, all that. It’s life,” says IAMSU! “It was a completely different era. It feels like a different lifetime. It was a beautiful time though, I ain’t gon’ lie.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11687704\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2016/06/Turntable.Break_.jpg\" alt=\"\" width=\"800\" height=\"60\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2016/06/Turntable.Break_.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/06/Turntable.Break_-400x30.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/06/Turntable.Break_-768x58.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\n","blocks":[],"excerpt":"A decade ago, a young crew capitalized on new platforms and took their Bay Area party anthems to the mainstream.","status":"publish","parent":0,"modified":1705003097,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":44,"wordCount":2396},"headData":{"title":"HBK Gang Defined Bay Area Rap During the Social Media Boom | KQED","description":"A decade ago, a young crew capitalized on new platforms and took their Bay Area party anthems to the mainstream.","ogTitle":"","ogDescription":"","ogImgId":"arts_13938031","twTitle":"","twDescription":"","twImgId":"arts_13938031","schema":{"@context":"http://schema.org","@type":"Article","headline":"HBK Gang Defined Bay Area Rap During the Social Media Boom","datePublished":"2023-11-15T17:59:40.000Z","dateModified":"2024-01-11T19:58:17.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"source":"That's My Word","sourceUrl":"http://kqed.org/bayareahiphop","sticky":false,"templateType":"standard","featuredImageType":"standard","excludeFromSiteSearch":"Include","articleAge":"0","path":"/arts/13938026/hbk-gang-iamsu-jay-anthony-p-lo-sage-gemini","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_13938031\" class=\"wp-caption aligncenter\" style=\"max-width: 962px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13938031\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/11/HBKGang.16x9.jpg\" alt=\"A large crew of rappers and producers poses in an alleyway.\" width=\"962\" height=\"541\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBKGang.16x9.jpg 962w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBKGang.16x9-800x450.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBKGang.16x9-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBKGang.16x9-768x432.jpg 768w\" sizes=\"(max-width: 962px) 100vw, 962px\">\u003cfigcaption class=\"wp-caption-text\">HBK Gang reigned the Bay Area rap scene in the 2010s, and took their party anthems to the mainstream. \u003ccite>(Arturo Torres)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cem>Editor’s note: This story is part of \u003c/em>\u003ca href=\"https://www.kqed.org/bayareahiphop\">That’s My Word\u003c/a>\u003cem>, KQED’s year-long exploration of \u003ca href=\"https://www.kqed.org/bayareahiphop\">Bay Area hip-hop\u003c/a> history.\u003c/em>\u003c/p>\n\u003cp>In the early 2010s, we watched viral videos on Vine, not TikTok, and Instagram and Twitter were brand new. DatPiff hosted the latest rap mixtapes, and Spotify was just a European start-up. Most people still had CD players in their cars, and “aux cord” wasn’t yet part of mainstream vocabulary.\u003c/p>\n\u003cp>Locally, the hyphy movement had fizzled, leaving a disjointed and uninspired vacuum in its wake. But soon, that would all change.\u003c/p>\n\u003cp>At the dawn of this social media boom, a group of high school and college friends came together as a collective that defined the next decade of Bay Area rap culture. That crew? \u003ca href=\"https://www.hbkgangmusic.com/\">HBK\u003c/a>, or Heartbreak Gang.\u003c/p>\n\u003cp>“We wanted to create our own identity,” says \u003ca href=\"https://www.hbkiamsu.com/\">IAMSU!\u003c/a>, one of HBK’s co-founders. “We felt like it was a new time in the Bay.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The eclectic crew included rappers, producers and singers: P-Lo, Sage the Gemini, Kehlani, Jay Ant, Kool John, Skipper, CJ, Azure, Dave Steezy, Kuya, Chief and an ever-expanding spectrum of collaborators — over 20 artists at HBK’s peak. The squad built on the \u003ca href=\"https://www.kqed.org/arts/13934874/hyphy-kids-got-trauma\">hyphy movement’s momentum\u003c/a>, and turned its chaotic energy into glossy, sleek party music that appealed to suburban internet addicts and city-dwelling hustlers alike. They sold out major venues like the Warfield; collaborated with streetwear brands; toured with Wiz Khalifa; and made hits — like Sage the Gemini’s “Gas Pedal” — that continue to slap on today’s dance floors.\u003c/p>\n\u003cp>“I really associate HBK in my memory with early internet culture, around the time the Warriors were starting to win more and housing prices were really starting to skyrocket,” says HBK’s former touring manager, Tim House, who’s worked with Bay Area rap veterans like Hieroglyphics and Zion I. “Even though it was only a decade ago, the scene feels wildly different today.”\u003c/p>\n\u003cp>During a surging \u003ca href=\"https://www.kqed.org/ourturbulentdecade\">digital decade\u003c/a>, HBK flooded stages and phone screens, all while propelling the Bay Area forward. Their imprint on the culture has remained ever since.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/X8LUd51IuiA'\n title='//www.youtube.com/embed/X8LUd51IuiA'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp> \u003c/p>\n\u003ch2>HBK’s East Bay origins\u003c/h2>\n\u003cp>HBK initially came together in the mid-2000s, when most of the members were high school students in Richmond and Pinole. IAMSU! was doing numbers on MySpace as a member of \u003ca href=\"https://www.eastbaytimes.com/2010/06/29/meet-the-bay-areas-top-10-young-rappers/\">the Go-Gettaz\u003c/a>, and Jay Anthony (then known as Jay Ant) was part of \u003ca href=\"https://diligentz.bandcamp.com/album/fresh-impression-2-uh-we-made-some-more-music\">Diligentz\u003c/a>, a group active in \u003ca href=\"https://www.youtube.com/watch?v=uzAlkff2PSM\">the teenage, alternative “punk-rock” rap scene\u003c/a> that included Berkeley’s The Pack.\u003c/p>\n\u003cp>It wasn’t long before the friends — IAMSU!, P-Lo, Kuya Beats, Jay Ant and Chief — started meeting up after class to make music at Chief’s house as The Invasion. Eventually, a friend’s older brother hooked them up with access to a professional studio, and their producer group became the core of HBK, which officially formed in 2007.\u003c/p>\n\u003cfigure id=\"attachment_13938033\" class=\"wp-caption aligncenter\" style=\"max-width: 1242px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13938033\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/11/HBK2.jpg\" alt=\"A photo from 10 years ago of a young crew of rappers and producers.\" width=\"1242\" height=\"824\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK2.jpg 1242w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK2-800x531.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK2-1020x677.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK2-160x106.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK2-768x510.jpg 768w\" sizes=\"(max-width: 1242px) 100vw, 1242px\">\u003cfigcaption class=\"wp-caption-text\">Rossi, Sage the Gemini, IAMSU!, Skipper, P-Lo, Kool John (left to right) formed the early core of HBK Gang. \u003ccite>(Daghe)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“My first beats were industry-sounding. Scott Storch, Dr. Dre. That kind of stuff,” IAMSU! admits. “I had to get educated on what the Bay sound truly was. It was all organic ’cause it’s our home, so I soaked the game up and took it on one from there.”\u003c/p>\n\u003cp>For HBK, The Pack was a foundational influence. “I started with Young L type beats,” IAMSU! says. “Then we made our own sound from that.” (Jay Anthony doubled down by saying the crew followed “a \u003ca href=\"https://eastbayexpress.com/communing-with-the-based-god-2-1/\">Based God lineage\u003c/a>.”)\u003c/p>\n\u003cp>HBK members eventually went on to collaborate with Wiz Khalifa, Yo Gotti, B.o.B and Ty Dolla $ign. But the crew’s first taste of mainstream success was LoveRance’s 2011 hit “Up!,” which includes a featured verse and production by IAMSU! Its hypnotic, minimalist beat and lyrics about late-night mischief defined HBK’s trademark style: quick, two-chord progressions, repetitive loops, heavy bass and rich synth — all at around 100 beats per minute.\u003c/p>\n\u003cp>With the help of nascent social media platforms, the song exploded from a regional hit into a national radio single, and wrangled an official, Interscope-released remix featuring 50 Cent.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/q93F03BhbXg'\n title='//www.youtube.com/embed/q93F03BhbXg'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp> \u003c/p>\n\u003cp>“This is the pre-streaming era, a weird time — I didn’t know how it would all change, but I knew the consumption of music was changing,” says Chioke “Stretch” McCoy, who managed HBK in their early days along with Will Bronson and David Ali.\u003c/p>\n\u003cp>While illegal downloads posed a problem for record labels, IAMSU! says HBK parlayed them to gain more fans. “LimeLinx and MediaFire was going crazy at the time,” IAMSU! says. “We had over a million downloads on there. That’s how LoveRance got his record deal [with Interscope]. That connected us with 50, Chris Brown, Jeezy, T.I. It was all up from there.”\u003c/p>\n\u003cp>The crew also embraced Vine and early Twitter in a time when it wasn’t the norm. “HBK was ahead of the digital age,” says Stretch, who previously worked with other influential Northern California artists, including Mac Dre, Mistah F.A.B. and Erk tha Jerk.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"‘We wanted to create our own identity. We felt like it was a new time in the Bay.’","name":"pullquote","attributes":{"named":{"size":"large","citation":"IAMSU!","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Another key to HBK’s success was how they softened the Bay Area’s signature hyphy sound into positive music with mainstream appeal. Underneath its joyful expressions, hyphy reflected the trauma and chaos of gun violence and street activities in the mid-2000s. And as it became more commercialized, drug-induced partying became its biggest selling point. HBK capitalized on that upbeat energy with their money-chasing, swirling tie-dye attitude. \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"forum_2010101895012","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“No one really dies or gets robbed in an HBK record,” says House. “They make feel-good music.”\u003c/p>\n\u003cp>Jay Anthony considers HBK’s early work a “reset” for the Bay Area. “At the tail end of ’06, people were getting mugged at parties,” he says. “There was no smiling. Baggy Girbaud [jeans]. The Jacka is on. You will get punched in here. But we were about fun — popular shit. We’re from Richmond so it could go different ways, but just know we’re just trying to have a good time.”\u003c/p>\n\u003ch2>‘My click finna blow up’\u003c/h2>\n\u003cp>After “Up!,” HBK only gained speed. IAMSU! was incredibly prolific, releasing a godly amount of free mixtapes from 2011 to 2013: \u003cem>Young California\u003c/em>, \u003cem>KILT\u003c/em>, \u003cem>Stoopid\u003c/em>, \u003cem>Million Dollar Afro\u003c/em>, \u003cem>Suzy 6 Speed\u003c/em> — the list kept growing.\u003c/p>\n\u003cp>HBK earned crucial support from Bay Area veterans like E-40, Too $hort and J. Stalin. In 2012, IAMSU! scored another hit feature on E-40’s “Function” alongside Compton’s YG and Problem. The track was a show of California unity, and Su gassed on his verse in a moment when the Bay seemed to lack any established young talent.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/DsDyZNIkO6Q'\n title='//www.youtube.com/embed/DsDyZNIkO6Q'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp> \u003c/p>\n\u003cp>The following year, in 2013, HBK struck gold again with Sage the Gemini’s napalm-hot singles “Red Nose” and “Gas Pedal” (featuring IAMSU!), both of which dominated the Billboard Hot 100 for over 20 weeks. P-Lo, who emerged as a solo artist with his \u003cem>MBMGC\u003c/em> mixtapes, further proved himself as one of the crew’s most sought-after producers with Yo Gotti’s hit “\u003ca href=\"https://youtu.be/8HYXw1vADFQ?si=Kp0yJDN3hdrANxT9\">Act Right\u003c/a>.”\u003c/p>\n\u003cp>At the same time, HBK’s standout vocalist \u003ca href=\"https://www.kqed.org/arts/tag/kehlani\">Kehlani\u003c/a> single-handedly broke the internet with their debut mixtape \u003cem>Cloud 19\u003c/em> in 2014, the same year IAMSU! released his Warner Brothers-backed debut studio album, \u003cem>Sincerely Yours\u003c/em> — which included a few of the Bay’s most anthemic releases during that era, and was one of the last CDs I ever purchased at a Best Buy.\u003c/p>\n\u003cp>And though he wasn’t an official member, HBK collaborator G-Eazy benefited from the cresting tide on his way to major-label stardom. But arguably no one better represented HBK’s internet apotheosis more than IAMSU!\u003c/p>\n\u003cp>“We were just some kids from the Rich putting music out. I spammed my mixtapes all over the internet and people just started playing it until it reached other cities,” he says. “People in Louisiana and Boston were hitting me up. I was like, ‘Huh?’ The music spread hella quick.”\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/RSsw5yv2Ry4'\n title='//www.youtube.com/embed/RSsw5yv2Ry4'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp> \u003c/p>\n\u003cp>But the internet wasn’t the only way HBK took their music beyond the Bay. “Importantly, they hit the road too, and didn’t just sit at the home,” says Stretch.\u003c/p>\n\u003cp>In 2014, IAMSU! and Sage the Gemini went on tour with Wiz Khalifa, whose Under the Influence of Music Tour featured rappers representing almost every major market — Jeezy and Rich Homie Quan from Atlanta, Tyga from LA, Mack Wilds from New York and \u003cem>Gangsta Grillz\u003c/em> mixtape impresario DJ Drama.\u003c/p>\n\u003cp>HBK’s palpable hype attracted young fans from everywhere to experience it in person. “It was a wave,” IAMSU! recalls, reminiscing about his performances at The FADER Fort during South by Southwest in Austin.\u003c/p>\n\u003cp>As sneakerhead and hypebeast culture grew in the 2010s, HBK worked hard to align their party music with streetwear brands to increase their radius. HBK Day, a massively popular free concert in 2015, featured exclusive merch drops from popular Bay Area brands like True SF, and was sponsored by Pink Dolphin. Taking a cue from veteran Oakland rap crew \u003ca href=\"https://www.kqed.org/arts/tag/hieroglyphics\">Hieroglyphics\u003c/a> and their iconic three-eyed logo, HBK looked to the previous generation for how to create a community offline. \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"arts_10489213","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“They have an iconic logo. They have longevity. Their merch game is on lock,” IAMSU! says of Hiero. “They wasn’t all ice and chains. They were more about the craft. I respect that a whole lot. And more so than just their music, it was about their process and business strategy in branding. They’re a tribe. That’s how we wanted to mob.”\u003c/p>\n\u003cp>HBK’s pixelated, broken heart design and Kool John’s $HMOPLIFE smiley face became emblems for a generation of internet-age, hip-hop-loving hippies and skaters. Along with brands like HUF and Diamond Supply Co., their merch could be seen at house parties, on BART trains and in bike mobs all over the Bay throughout the 2010s.\u003c/p>\n\u003cfigure id=\"attachment_13938034\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13938034\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/11/HBK5.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK5.jpg 640w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK5-160x107.jpg 160w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003cfigcaption class=\"wp-caption-text\">IAMSU! at a meet and greet. \u003ccite>(Daghe)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“People at my high school who were big fans like me would deadass ditch class and go to HBK’s pop-ups,” says \u003ca href=\"https://shotsbysydney.com/\">Sydney Welch\u003c/a>, a music photographer from Fremont. “Seeing that impact on the whole culture here, their interactions with fans. Their style and sense of family really made a big difference in our lives.”\u003c/p>\n\u003cp>“HBK changed my perspective on life and made me feel I could be myself fully,” says \u003ca href=\"https://www.kqed.org/arts/13908844/rightnowish-big-love-seriespage\">Oopz All Berriez\u003c/a>, a local entrepreneur in the cannabis industry who considers himself a mascot for $HMOPLIFE. “They influenced me to think outside the box and be different. They are the modern-day Wu-Tang of the West.”\u003c/p>\n\u003ch2>HBK’s lasting influence\u003c/h2>\n\u003cp>Like many large crews from the era — A$AP Mob and Odd Future included — HBK members eventually went on to focus on their solo careers, and collective efforts tapered off.\u003c/p>\n\u003cp>Still, if you scan the culture in the Bay Area and beyond, HBK’s impact remains, and most of the members are currently active. Kehlani has nearly 16 million followers on Instagram, a Grey Goose sponsorship and two Grammy nominations. P-Lo keeps dropping \u003ca href=\"https://www.youtube.com/watch?v=9ZQ5F8myiW0\">singles\u003c/a> and his own Wingstop commercial, all while wrapping up an international food tour. Sage the Gemini is \u003ca href=\"https://www.google.com/search?q=sage+the+gemini+sacramento&oq=sage+the+gemini+sacrm&gs_lcrp=EgZjaHJvbWUqCQgBECEYChigATIGCAAQRRg5MgkIARAhGAoYoAEyCQgCECEYChigATIJCAMQIRgKGKAB0gEINzQ4NmowajmoAgCwAgA&sourceid=chrome&ie=UTF-8&ibp=htl;events&rciv=evn&sa=X&ved=2ahUKEwizwqX4y8SCAxUfNEQIHd8tA0QQ5bwDegQITRAB#fpstate=tldetail&htidocid=L2F1dGhvcml0eS9ob3Jpem9uL2NsdXN0ZXJlZF9ldmVudC8yMDIzLTEyLTA5fDE4MTczMzY3OTM2NjgxODEyNzk%3D&htivrt=events&mid=/g/11v4m1mklm\">performing in arenas\u003c/a>. Jay Anthony is steadily evolving his sound in LA. And IAMSU! — who is releasing his latest mixtape, \u003cem>1-833-HBK-GANG,\u003c/em> this week — gathered a handful of members for a reunion \u003ca href=\"https://www.kqed.org/arts/13932209/bay-area-hip-hop-beneath-the-rollercoasters\">IAMSUMMER\u003c/a> concert in August.\u003c/p>\n\u003cfigure id=\"attachment_13938035\" class=\"wp-caption aligncenter\" style=\"max-width: 900px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13938035\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/11/HBK3.jpg\" alt=\"\" width=\"900\" height=\"597\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK3.jpg 900w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK3-800x531.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK3-160x106.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/11/HBK3-768x509.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\">\u003cfigcaption class=\"wp-caption-text\">IAMSU! and Kendrick Lamar. \u003ccite>(Daghe)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>When HBK came together, during the early days of smartphones, social media’s potential felt limitless and democratic — before big tech became increasingly associated with gentrification and disinformation. Emerging artists could circumvent record labels, forge grassroots brands with direct access to consumers and relish in the limitless exchange of free files.\u003c/p>\n\u003cp>But the same tools that propelled HBK’s rise have undercut artists’ ability to \u003ca href=\"https://www.kqed.org/forum/2010101893314/how-musicians-are-navigating-streaming-algorithms-ai-and-automation\">make a living off recorded music\u003c/a>, and, some argue, have made the culture more homogeneous. “Today when a trend goes viral online and everyone starts doing it, it feels like everyone is doing the same thing at the same time,” IAMSU! laments. “But we definitely wanted to keep the Bay Area vibe alive back then.” \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"arts_13932887","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>With \u003ca href=\"https://pitchfork.com/thepitch/regional-rap-classics-are-slowly-disappearing-from-the-internet/\">regional rap classics slowly fading from the internet\u003c/a>, I’ve been popping in my old HBK CDs to remember what the Bay sounded like a decade ago. Nowadays, listening to their throwback hits instantly transports me high above the Bay Bridge to a simpler time, when a few East Bay kids on the internet could show you how to float and glide through it all. For many of us, it represents a golden era unto itself.\u003c/p>\n\u003cp>“Some of us moved away, some of us have kids now, girlfriends, all that. It’s life,” says IAMSU! “It was a completely different era. It feels like a different lifetime. It was a beautiful time though, I ain’t gon’ lie.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11687704\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2016/06/Turntable.Break_.jpg\" alt=\"\" width=\"800\" height=\"60\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2016/06/Turntable.Break_.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/06/Turntable.Break_-400x30.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/06/Turntable.Break_-768x58.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/arts/13938026/hbk-gang-iamsu-jay-anthony-p-lo-sage-gemini","authors":["11748"],"categories":["arts_1","arts_69","arts_21759"],"tags":["arts_8505","arts_10278","arts_20220","arts_21738","arts_1803","arts_19347"],"featImg":"arts_13938030","label":"source_arts_13938026"},"arts_13935891":{"type":"posts","id":"arts_13935891","meta":{"index":"posts_1591205157","site":"arts","id":"13935891","score":null,"sort":[1697218467000]},"guestAuthors":[],"slug":"p-lo-senor-sisig-filipino-food-tour-oakland","title":"Señor Sisig Is Hosting This Filipino Rapper’s ‘Very Good Food Tour’ in Oakland","publishDate":1697218467,"format":"standard","headTitle":"Señor Sisig Is Hosting This Filipino Rapper’s ‘Very Good Food Tour’ in Oakland | KQED","labelTerm":{},"content":"\u003cp>\u003cspan style=\"font-weight: 400\">P-P-\u003ca href=\"https://www.kqed.org/arts/tag/p-lo\">P-Lo\u003c/a>, \u003c/span>\u003cspan style=\"font-weight: 400\">time to bring the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">taste\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> back\u003c/span>\u003cspan style=\"font-weight: 400\">. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Okay, that’s not an actual bar from a \u003c/span>\u003cspan style=\"font-weight: 400\">P-Lo\u003c/span>\u003cspan style=\"font-weight: 400\"> track. But it should be after the Filipino rapper and producer announced his own “Very Good Food Tour.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“I’m pulling up around the country as we celebrate Filipino American History Month, and supporting small businesses,” P-Lo \u003c/span>\u003ca href=\"https://twitter.com/p_lo/status/1709035954156290326\">\u003cspan style=\"font-weight: 400\">tweeted out\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> at the start of October. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">With eight stops around North America — including Los Angeles, New York and Toronto — the roving series will highlight Filipino eateries in each community while providing music and merch for a family-friendly affair. Each location will also include a meet-and-greet with the Fil Am artist, who \u003c/span>recently finished touring for his fourth studio album, \u003cem>STUNNA\u003c/em>, and \u003cspan style=\"font-weight: 400\">has always shown an affinity for \u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=lJYkVcpM6E0\">\u003cspan style=\"font-weight: 400\">his favorite food destinations.\u003c/span>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">His latest culinary journey will begin in Southern California, where the rapper now resides. But his third stop will be \u003c/span>\u003ca href=\"https://www.instagram.com/senorsisig/?hl=en\">\u003cspan style=\"font-weight: 400\">Señor Sisig\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, at the regional Filipino chain’s splashy Oakland expansion that \u003c/span>\u003ca href=\"https://www.sfgate.com/food/article/senor-sisig-opens-oakland-cantina-17902448.php\">\u003cspan style=\"font-weight: 400\">opened earlier this year\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. \u003c/span>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Señor Sisig might be the most popular Pinoy food brand in the Bay — it started out as a food truck in 2010 and was eventually \u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=ErG-hLnDzSI\">\u003cspan style=\"font-weight: 400\">featured in a Mercedes-Benz commercial starring a hungry Klay Thompson.\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> So it makes an ideal partner for the star-powered P-Lo, who already has a history with the business: They released a limited edition \u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=oP8EmxoREUc\">\u003cspan style=\"font-weight: 400\">P-Lo ‘Rito\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> (a California burrito with sweet longanisa, fried egg and habanero salsa) in 2021, and he \u003c/span>\u003ca href=\"https://www.instagram.com/p/Cr_O_ivO36E/\">\u003cspan style=\"font-weight: 400\">remixed his “Same Squad” song with a Señor Sisig theme\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> this past summer.\u003c/span>\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=oP8EmxoREUc\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“It’s all part of what we feel brings people together in this world — food and music,” says Evan Kidera, the CEO and co-founder of Señor Sisig. “We’re all born and raised in the Bay, we rep the Bay, it’s an alignment of what we do in building our brands that people in the Bay gravitate towards. So why not put those pillars together and shine that light for others to come and enjoy?”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The menu items featured throughout P-Lo’s tour will change depending on the venue. This Señor Sisig stop will be especially worthwhile since it’s the homegrown Pinole rapper’s only Bay Area destination. Just like any worthwhile collaboration (see: \u003c/span>\u003ca href=\"https://www.kqed.org/search?q=e-40&site=all\">\u003cspan style=\"font-weight: 400\">E-40\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and Alex Retodo’s \u003c/span>\u003ca href=\"https://www.instagram.com/thelumpiacompany/?hl=en\">\u003cspan style=\"font-weight: 400\">The Lumpia Company\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, which teamed up with Señor Sisig earlier this year to serve an Oakland-exclusive pork sisig lumpia), P-Lo will be adding his own sauce to Sisig’s recipe: sinigang wings with a spicy twist. \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13863559\" class=\"wp-caption alignnone\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13863559\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2019/08/MG_6288-800x533.jpg\" alt=\"P-Lo at Outside Lands music festival in San Francisco, Aug. 9, 2019.\" width=\"800\" height=\"533\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2019/08/MG_6288.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2019/08/MG_6288-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2019/08/MG_6288-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">P-Lo at Outside Lands music festival in San Francisco, Aug. 9, 2019. \u003ccite>(Estefany Gonzalez )\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">The event will also include a special cocktail and the premiere of a pre-recorded “\u003c/span>\u003ca href=\"https://www.kqed.org/arts/tag/tiny-desk-concert\">\u003cspan style=\"font-weight: 400\">Tiny Desk\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> style” video of P-Lo performing his hit songs in-store.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">P-Lo’s timing couldn’t be better. His “Very Good Food Tour” is part of a larger tsunami wave of \u003ca href=\"https://www.kqed.org/arts/tag/filipino-food\">Filipino American foodmakers\u003c/a> who have dominated the national food circuit with an array of \u003ca href=\"https://www.kqed.org/arts/13929263/ube-choco-taco-macs-by-icky-filipino-union-city\">ube-infused treats\u003c/a> and \u003ca href=\"https://www.youtube.com/shorts/ylmwBgb8_8U?app=desktop\">adobo-drenched dishes\u003c/a> lately.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[aside postID='arts_13929263,arts_13932574,arts_13933283']“It’s pretty obvious that there’s a Filipino food influence everywhere now,” Kidera says. “When we first opened in 2010, there really wasn’t much else besides traditional, family-owned Filipino spots that were serving pinuneg\u003c/span> \u003cspan style=\"font-weight: 400\">[blood sausage]. I love those spots religiously, but you couldn’t just go out and get anything like Señor Sisig and other Filipino foods for younger generations and non-Filipinos. Thai, Japanese, Chinese — they’ve all had food movements and hit their popularity. But Filipino food wasn’t really one of those, and now we’re growing to get to that point.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">It seems they’ve officially made it now. To be sure, whether you’re attending this particular function for Sisig’s eats or P-Lo’s beats, the Filipino food will be smacking and the Bay Area music will be slapping.\u003c/span>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12127869\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2016/09/Q.Logo_.Break_-800x78.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-400x39.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.instagram.com/p_lo/?hl=en\">P-Lo’\u003c/a>s “Very Good Food Tour” will have its Bay Area stop at Señor Sisig (330 17th St., Oakland) on Sat., Oct. 21 from 4 to 7 p.m. The event is free to attend with \u003c/span>\u003c/i>\u003ca href=\"https://www.eventbrite.com/e/p-lo-presents-the-very-good-food-tour-oakland-tickets-727733880627\">\u003ci>\u003cspan style=\"font-weight: 400\">online RSVP\u003c/span>\u003c/i>\u003c/a>\u003ci>\u003cspan style=\"font-weight: 400\">.\u003c/span>\u003c/i>\u003c/p>\n\n","blocks":[],"excerpt":"P-Lo’s Bay Area food event will feature music, cocktails and sinigang chicken wings.","status":"publish","parent":0,"modified":1705003237,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":16,"wordCount":777},"headData":{"title":"Señor Sisig Is Hosting P-Lo's Filipino Food Tour in Oakland | KQED","description":"P-Lo’s Bay Area food event will feature music, cocktails and sinigang chicken wings.","ogTitle":"Señor Sisig Is Hosting This Filipino Rapper’s ‘Very Good Food Tour’ in Oakland","ogDescription":"","ogImgId":"","twTitle":"Señor Sisig Is Hosting This Filipino Rapper’s ‘Very Good Food Tour’ in Oakland","twDescription":"","twImgId":"","socialTitle":"Señor Sisig Is Hosting P-Lo's Filipino Food Tour in Oakland %%page%% %%sep%% KQED","schema":{"@context":"http://schema.org","@type":"Article","headline":"Señor Sisig Is Hosting This Filipino Rapper’s ‘Very Good Food Tour’ in Oakland","datePublished":"2023-10-13T17:34:27.000Z","dateModified":"2024-01-11T20:00:37.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"source":"Food","sourceUrl":"https://www.kqed.org/food","sticky":false,"excludeFromSiteSearch":"Include","articleAge":"0","path":"/arts/13935891/p-lo-senor-sisig-filipino-food-tour-oakland","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cspan style=\"font-weight: 400\">P-P-\u003ca href=\"https://www.kqed.org/arts/tag/p-lo\">P-Lo\u003c/a>, \u003c/span>\u003cspan style=\"font-weight: 400\">time to bring the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">taste\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> back\u003c/span>\u003cspan style=\"font-weight: 400\">. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Okay, that’s not an actual bar from a \u003c/span>\u003cspan style=\"font-weight: 400\">P-Lo\u003c/span>\u003cspan style=\"font-weight: 400\"> track. But it should be after the Filipino rapper and producer announced his own “Very Good Food Tour.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“I’m pulling up around the country as we celebrate Filipino American History Month, and supporting small businesses,” P-Lo \u003c/span>\u003ca href=\"https://twitter.com/p_lo/status/1709035954156290326\">\u003cspan style=\"font-weight: 400\">tweeted out\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> at the start of October. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">With eight stops around North America — including Los Angeles, New York and Toronto — the roving series will highlight Filipino eateries in each community while providing music and merch for a family-friendly affair. Each location will also include a meet-and-greet with the Fil Am artist, who \u003c/span>recently finished touring for his fourth studio album, \u003cem>STUNNA\u003c/em>, and \u003cspan style=\"font-weight: 400\">has always shown an affinity for \u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=lJYkVcpM6E0\">\u003cspan style=\"font-weight: 400\">his favorite food destinations.\u003c/span>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">His latest culinary journey will begin in Southern California, where the rapper now resides. But his third stop will be \u003c/span>\u003ca href=\"https://www.instagram.com/senorsisig/?hl=en\">\u003cspan style=\"font-weight: 400\">Señor Sisig\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, at the regional Filipino chain’s splashy Oakland expansion that \u003c/span>\u003ca href=\"https://www.sfgate.com/food/article/senor-sisig-opens-oakland-cantina-17902448.php\">\u003cspan style=\"font-weight: 400\">opened earlier this year\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. \u003c/span>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Señor Sisig might be the most popular Pinoy food brand in the Bay — it started out as a food truck in 2010 and was eventually \u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=ErG-hLnDzSI\">\u003cspan style=\"font-weight: 400\">featured in a Mercedes-Benz commercial starring a hungry Klay Thompson.\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> So it makes an ideal partner for the star-powered P-Lo, who already has a history with the business: They released a limited edition \u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=oP8EmxoREUc\">\u003cspan style=\"font-weight: 400\">P-Lo ‘Rito\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> (a California burrito with sweet longanisa, fried egg and habanero salsa) in 2021, and he \u003c/span>\u003ca href=\"https://www.instagram.com/p/Cr_O_ivO36E/\">\u003cspan style=\"font-weight: 400\">remixed his “Same Squad” song with a Señor Sisig theme\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> this past summer.\u003c/span>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/oP8EmxoREUc'\n title='//www.youtube.com/embed/oP8EmxoREUc'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp> \u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“It’s all part of what we feel brings people together in this world — food and music,” says Evan Kidera, the CEO and co-founder of Señor Sisig. “We’re all born and raised in the Bay, we rep the Bay, it’s an alignment of what we do in building our brands that people in the Bay gravitate towards. So why not put those pillars together and shine that light for others to come and enjoy?”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The menu items featured throughout P-Lo’s tour will change depending on the venue. This Señor Sisig stop will be especially worthwhile since it’s the homegrown Pinole rapper’s only Bay Area destination. Just like any worthwhile collaboration (see: \u003c/span>\u003ca href=\"https://www.kqed.org/search?q=e-40&site=all\">\u003cspan style=\"font-weight: 400\">E-40\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and Alex Retodo’s \u003c/span>\u003ca href=\"https://www.instagram.com/thelumpiacompany/?hl=en\">\u003cspan style=\"font-weight: 400\">The Lumpia Company\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, which teamed up with Señor Sisig earlier this year to serve an Oakland-exclusive pork sisig lumpia), P-Lo will be adding his own sauce to Sisig’s recipe: sinigang wings with a spicy twist. \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13863559\" class=\"wp-caption alignnone\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13863559\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2019/08/MG_6288-800x533.jpg\" alt=\"P-Lo at Outside Lands music festival in San Francisco, Aug. 9, 2019.\" width=\"800\" height=\"533\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2019/08/MG_6288.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2019/08/MG_6288-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2019/08/MG_6288-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">P-Lo at Outside Lands music festival in San Francisco, Aug. 9, 2019. \u003ccite>(Estefany Gonzalez )\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">The event will also include a special cocktail and the premiere of a pre-recorded “\u003c/span>\u003ca href=\"https://www.kqed.org/arts/tag/tiny-desk-concert\">\u003cspan style=\"font-weight: 400\">Tiny Desk\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> style” video of P-Lo performing his hit songs in-store.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">P-Lo’s timing couldn’t be better. His “Very Good Food Tour” is part of a larger tsunami wave of \u003ca href=\"https://www.kqed.org/arts/tag/filipino-food\">Filipino American foodmakers\u003c/a> who have dominated the national food circuit with an array of \u003ca href=\"https://www.kqed.org/arts/13929263/ube-choco-taco-macs-by-icky-filipino-union-city\">ube-infused treats\u003c/a> and \u003ca href=\"https://www.youtube.com/shorts/ylmwBgb8_8U?app=desktop\">adobo-drenched dishes\u003c/a> lately.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"arts_13929263,arts_13932574,arts_13933283","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>“It’s pretty obvious that there’s a Filipino food influence everywhere now,” Kidera says. “When we first opened in 2010, there really wasn’t much else besides traditional, family-owned Filipino spots that were serving pinuneg\u003c/span> \u003cspan style=\"font-weight: 400\">[blood sausage]. I love those spots religiously, but you couldn’t just go out and get anything like Señor Sisig and other Filipino foods for younger generations and non-Filipinos. Thai, Japanese, Chinese — they’ve all had food movements and hit their popularity. But Filipino food wasn’t really one of those, and now we’re growing to get to that point.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">It seems they’ve officially made it now. To be sure, whether you’re attending this particular function for Sisig’s eats or P-Lo’s beats, the Filipino food will be smacking and the Bay Area music will be slapping.\u003c/span>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12127869\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2016/09/Q.Logo_.Break_-800x78.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-400x39.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.instagram.com/p_lo/?hl=en\">P-Lo’\u003c/a>s “Very Good Food Tour” will have its Bay Area stop at Señor Sisig (330 17th St., Oakland) on Sat., Oct. 21 from 4 to 7 p.m. The event is free to attend with \u003c/span>\u003c/i>\u003ca href=\"https://www.eventbrite.com/e/p-lo-presents-the-very-good-food-tour-oakland-tickets-727733880627\">\u003ci>\u003cspan style=\"font-weight: 400\">online RSVP\u003c/span>\u003c/i>\u003c/a>\u003ci>\u003cspan style=\"font-weight: 400\">.\u003c/span>\u003c/i>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/arts/13935891/p-lo-senor-sisig-filipino-food-tour-oakland","authors":["11748"],"programs":["arts_140"],"categories":["arts_1","arts_12276"],"tags":["arts_1601","arts_2855","arts_14183","arts_1297","arts_16375","arts_1803","arts_585"],"featImg":"arts_13936382","label":"source_arts_13935891"},"arts_13931355":{"type":"posts","id":"arts_13931355","meta":{"index":"posts_1591205157","site":"arts","id":"13931355","score":null,"sort":[1689270344000]},"guestAuthors":[],"slug":"michael-sneed-is-more-than-a-vibe-hes-a-symbol-for-oakland","title":"Michael Sneed Is More Than a Vibe — He’s a Symbol for Oakland","publishDate":1689270344,"format":"standard","headTitle":"Michael Sneed Is More Than a Vibe — He’s a Symbol for Oakland | KQED","labelTerm":{"site":"arts"},"content":"\u003cp>Walking around 15th Street in Oakland on a Friday afternoon — past beloved eateries like Minto’s Jamaican Restaurant & Bar, Baba’s House and Hoza Pizzeria — reminds me of what makes the Bay Area such a vibrant, lively place to be.\u003c/p>\n\u003cp>The region is also struggling: we’ve made headlines in recent months for crime, the fentanyl crisis and other challenges. Many of those criticisms are arguably hyperbolized, or oversimplifications of social issues with systemic root causes. But there are undoubtedly real shortcomings that make it difficult for longtime residents, particularly creatives and working- and middle-class families, to thrive.\u003c/p>\n\u003cp>Personally, I’ve grappled with what it means to be from a place that doesn’t have many accessible spaces left, and I wonder about the psychological consequences of that daily erasure. It’s no secret that Bay Area cities \u003ca href=\"https://www.cnbc.com/2023/05/26/most-expensive-cities-to-raise-a-child-in-the-us.html\">regularly lead the nation as the most expensive zip codes\u003c/a> in which to raise a family.\u003c/p>\n\u003cp>Michael Sneed — an East Oakland rapper, producer and vocalist — explores this reality on his latest EP, \u003ci>Junior Varsity Blues\u003c/i>. The record is a poetic manifesto, colored by jaded grief about displacement and his changing community. But he doesn’t shy away from expressing his hometown pride, either. Having started rapping at age 15, the 24-year-old is now unlocking his vocal superpowers to share narratives about Black joy, personal malaise, reclamation, nostalgia and the importance of friendships amid the swirling chaos of tech-fueled capitalism.\u003c/p>\n\u003cfigure id=\"attachment_13880362\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-13880362 size-medium\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2020/05/Holiday18-preview_090-800x533.jpeg\" alt=\"three young men sit on a sofa in a music studio\" width=\"800\" height=\"533\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2020/05/Holiday18-preview_090-800x533.jpeg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2020/05/Holiday18-preview_090-160x107.jpeg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2020/05/Holiday18-preview_090-768x512.jpeg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2020/05/Holiday18-preview_090-1020x680.jpeg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2020/05/Holiday18-preview_090-1920x1280.jpeg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Michael Sneed (center) at Different Fur Studios in San Francisco with Mikos da Gawd (left) and WADE08 (right). \u003ccite>(Erin Conger)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Sneed grew up in the 100s section of Deep East Oakland with his parents and older sisters. He lives on a block that is still predominantly Black, where close-knit families support each other. He’s fortunate, Sneed tells me. But for many lifelong Oaklanders, particularly Black, Latinx and Pacific Islanders, \u003ca href=\"https://bayareaequityatlas.org/node/65531\">the city’s dramatic shifts have made it nearly impossible to remain.\u003c/a>\u003c/p>\n\u003cp>It’s not news that the Bay Area’s inequities disproportionately affect the Black community. “The slow churn of the erasure of the region’s historic communities that birthed the Black Panther Party and raised the likes of Maya Angelou and Etta James is well underway,” \u003ca href=\"https://capitalbnews.org/climate-reparations-bay-area/\">writes Adam Mahoney\u003c/a>, in a piece on climate reparations, reporting that the nine-county region’s Black population has decreased by 20% since 1990, while the total population has grown by 25%.\u003c/p>\n\u003cp>As we wander downtown Oakland, Sneed recalls the city he grew up in, and what he most misses about it: poetry slams and open mics for youth, Monta Ellis on the Golden State Warriors, and most importantly, his peers and friends who have had to move away.\u003c/p>\n\u003cfigure id=\"attachment_13931359\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13931359\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/07/michaelsneed_JY_016-800x533.jpg\" alt=\"A young Oakland rapper leans against a wall in Oakland on a sunny day\" width=\"800\" height=\"533\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_016-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_016-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_016-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_016-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_016-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_016-2048x1366.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_016-1920x1280.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Michael Sneed poses for a portrait in Oakland. \u003ccite>(Juliana Yamada)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“No one has been immediately displaced in my family, but I’ve had peers who can’t find housing because it’s too expensive,” he says. “There’s no reason why there should be people houseless on freeways in tents. It shouldn’t be a thing. The whole purpose of having a government is to prevent that and to protect the people, especially if you have a government with as much money as the United States and California. There’s no reason.”\u003c/p>\n\u003cp>Following a\u003ca href=\"https://www.youtube.com/watch?v=8BAPTZcMtMI\"> song collaboration and high-profile tour with P-Lo,\u003c/a> Sneed returned to The Town more attuned than ever to what makes the Bay Area simultaneously special and intolerable. A particularly poignant example of his gospel-inspired sound is “\u003ca href=\"https://www.youtube.com/watch?v=MGuS7hnPNyc\">Paw Patrol\u003c/a>,” accompanied by a music video filmed in his neighborhood that evokes a homely retro vibe.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=MGuS7hnPNyc\u003c/p>\n\u003cp>Forced migration and gentrification are prevalent themes in his music, especially on tracks like \u003ca href=\"https://www.kqed.org/news/11940879/michael-sneed-city\">“City,” which outline the rapper’s frustrations with houselessness and unaffordable rents. \u003c/a>With a high-pitched voice that many have compared to Chicago’s Chance the Rapper, Sneed weaves in and out of intonations with a choir-trained precision that borders on falsetto, presenting a simple but profound question as the song’s hook: “Ayo the block don’t look the same as it used to, where my city go?”\u003c/p>\n\u003cp>Combined with deep reflections about his family’s health (most notably, the painful loss of his grandmother and aunt), the birth of his niece, playing basketball as a teenager, and criticisms of the tech industry, the seven-track project presents a layered portrait of a young, Black man who graduated from Howard University who is living as joyfully as he can under the crushing weight of Northern California’s demands. It’s a theme many local artists have explored in their music. But with Sneed, there’s a touch of theatrics and a goofy lovability that’s rare in East Oakland rap.\u003c/p>\n\u003cp>One of the album’s standout singles, “The Answer,” draws from the artist’s love of hoops (functioning as a reference to the iconic point guard, Allen Iverson, who was known as both A.I. and The Answer in his playing days) while expressing his flamboyance with clever wordplay: “When I was five I used to get in trouble for coloring out of the lines/ why if you colored they want you to stay in the line/ I feel like A.I. up in his prime.” The video, which is titled “the world’s first A.I. music video,” reached 16,000 views in one month (and no, it is not the world’s first A.I. music video).\u003c/p>\n\u003cfigure id=\"attachment_13925558\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13925558\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/02/Michael-Sneed-performs-at-Brick-and-Mortar-Music-Hall-in-San-Francisco-on-Wednesday-Wednesday-Feb.-22-2023.--800x533.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/02/Michael-Sneed-performs-at-Brick-and-Mortar-Music-Hall-in-San-Francisco-on-Wednesday-Wednesday-Feb.-22-2023.--800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/02/Michael-Sneed-performs-at-Brick-and-Mortar-Music-Hall-in-San-Francisco-on-Wednesday-Wednesday-Feb.-22-2023.--1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/02/Michael-Sneed-performs-at-Brick-and-Mortar-Music-Hall-in-San-Francisco-on-Wednesday-Wednesday-Feb.-22-2023.--160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/02/Michael-Sneed-performs-at-Brick-and-Mortar-Music-Hall-in-San-Francisco-on-Wednesday-Wednesday-Feb.-22-2023.--768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/02/Michael-Sneed-performs-at-Brick-and-Mortar-Music-Hall-in-San-Francisco-on-Wednesday-Wednesday-Feb.-22-2023.--1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/02/Michael-Sneed-performs-at-Brick-and-Mortar-Music-Hall-in-San-Francisco-on-Wednesday-Wednesday-Feb.-22-2023.-.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Michael Sneed performs at Brick and Mortar Music Hall in San Francisco on Feb. 22, 2023. \u003ccite>(Estefany Gonzalez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I wasn’t thinking of \u003ca href=\"https://www.kqed.org/arts/13928457/chatgpt-says-these-are-the-best-bay-area-rap-albums-of-all-time\">artificial intelligence \u003c/a>at all,” Sneed tells me inside The Hatch, a Black-owned bar in the city, while sipping on a non-alcoholic lemonade. “That song to me is kind of using Allen Iverson as this guy who did his own thing. He wore the baggy shorts, the gold chains. He said ‘I’m gonna be so hip-hop that it makes you uncomfortable.’ And he was almost punished because of that. [This song is about] using him, or his avatar, as a way to highlight Black men like that.”\u003c/p>\n\u003cp>“A.I. was so fearless and unapologetically himself and hip-hop, and it kind of gave athletes [and] people of the culture in general freedom to express themselves in spaces that aren’t necessarily hip-hop or basketball,” he continues. “That’s tight about him. I don’t think he gets enough props for that. In a way, he was postmodernist.”\u003c/p>\n\u003cp>Basketball is a major element of \u003cem>Junior Varsity Blues\u003c/em>, with fictional skits of a team tryout peppering the 23-minute project. It’s the only sport Sneed grew up playing, and it’s how he bonded with his peers and family members. For an artsy kid, it gave him an unexpected outlet.\u003c/p>\n\u003cp>“Even though I wasn’t good, it was important to me,” he admits. “I was always daydreaming, never paying attention. I dressed goofy. I showed up [to play basketball] in church socks. But it’s how I met a lot of friends in high school.”\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=VwCgGd-dDn0\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>With \u003ca href=\"https://www.theringer.com/nba-draft/2023/3/28/23657469/amen-ausar-thompson-twins-2023-nba-draft-overtime-elite\">his younger twin cousins recently entering the NBA as nationally touted prospects\u003c/a>, Sneed appreciates what athletics can provide for a community. But he doesn’t overly glamorize the sport, either. His music regularly veers into his more niche interests — like anime (which his Nickelodeon’s \u003cem>Avatar\u003c/em>-inspired tagline, “Yip! Yip!” makes clear in every verse) and Broadway musical productions like \u003ci>The Lion King\u003c/i> and \u003ci>Wicked \u003c/i>(his EP features a song titled “WICKED”).\u003c/p>\n\u003cp>Despite his introspective nerdisms, though, it’s not all “\u003ca href=\"https://www.youtube.com/watch?v=poIXEf0k9oo\">Hula Hoop\u003c/a>” and “\u003ca href=\"https://www.youtube.com/watch?v=6BJPSKr0DBQ\">Hopscotch\u003c/a>” games for Sneed. Beyond the lighthearted inner child hardwired into his raps, his songs inevitably return to heavy subject matter, like contemplating the death of Black Panther Party leaders, having emotional withdrawals while withdrawing money from the bank and losing faith in God over slow-paced, self-produced instrumentals. Songs like “It’s Impossible! It’s a Miracle!” serve as cathartic hymnals, presenting the rapper in his most vulnerable state as he rattles off a litany of impossible life challenges.\u003c/p>\n\u003cp>“There was so much adversity [at the time of writing the song]. Mending felt like it would be a miracle,” Sneed says. “I’m only myself because of how hard things can be. I need someone to tell me it’ll be alright. I’m always trying to put that in my music. It’s really just me speaking to myself. If my words can help someone else through those tough Monday mornings, then alright. That’s powerful. It’s to help me, and to help others.”\u003c/p>\n\u003cfigure id=\"attachment_13931357\" class=\"wp-caption alignnone\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13931357\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/07/michaelsneed_JY_004-800x533.jpg\" alt=\"A young Oakland rapper leans against the glass window outside of the Fox Theater\" width=\"800\" height=\"533\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_004-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_004-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_004-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_004-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_004-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_004-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_004-1920x1280.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Bay Area rapper Michael Sneed poses for a portrait in front of the Fox Theatre. Sneed grew up consuming theatre and his roots now influence his music. \u003ccite>(Juliana Yamada)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Currently an unsigned artist, the ascendant Oaklander is considering a move to Los Angeles, where other successful East Bay artists like Kehlani, G Eazy and P-Lo have already relocated. It’s relatively common for Bay Area artists — particularly rappers — to leave the Bay. There’s a cross-national migratory route to Atlanta that has been popularized by Too $hort and Iamsu!. And, of course there’s New York City, which is the current residence of \u003ca href=\"https://www.instagram.com/reyresurreccion/?hl=en\">Rey Resurreccion\u003c/a> and serves as a part-time getaway for \u003ca href=\"https://www.kqed.org/arts/13908051/rising-artist-ovrkast-makes-introspective-rap-for-cloudy-days\">Ovrkast., one of Sneed’s best friends\u003c/a> and closest collaborators. \u003ca href=\"https://www.kqed.org/arts/13908051/rising-artist-ovrkast-makes-introspective-rap-for-cloudy-days\">It’s a phenomenon that KQED’s Pendarvis Harshaw once dubbed “\u003c/a>\u003ca href=\"https://www.kqed.org/arts/13846175/ian-kelly-and-the-role-of-the-bay-area-expatriate\">the role of the Bay Area expatriate\u003c/a>\u003ca href=\"https://www.kqed.org/arts/13908051/rising-artist-ovrkast-makes-introspective-rap-for-cloudy-days\">” in music.\u003c/a>\u003c/p>\n\u003cp>Even if Sneed can’t afford to remain in his city of birth, or feels like artistic opportunities are greater elsewhere, he plans to stay connected to his home in the East Bay. He’s done it before, when he left Oakland for Washington D.C. to attend university, then came back. The temporary move expanded his sense of self and place, bolstering his appreciation — and complex understanding — for his return.\u003c/p>\n\u003cp>Regardless of wherever Sneed lands, he’ll take East Oakland with him. As he declares on “WICKED,” “I’m not a vibe, I’m a symbol to my city.”\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12127869\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2016/09/Q.Logo_.Break_-800x78.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-400x39.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cem>Michael Sneed’s \u003ca href=\"https://open.spotify.com/album/1SIeFvO8So4ow0vcFosVQ6\">‘Junior Varsity Blues’ \u003c/a> is available on all streaming platforms. His recent tourmate, P-Lo, will be at \u003ca href=\"https://twitter.com/p_lo/status/1676792144466710528\">STUNNA’s Shop at Stashed SF\u003c/a> (2360 3rd St., SF) on Sat., July 15 from 4 – 8 p.m. \u003c/em>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n","blocks":[],"excerpt":"On ‘Junior Varsity Blues,’ the ascendant rapper-producer grapples with the changing face of his hometown.","status":"publish","parent":0,"modified":1705005280,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":26,"wordCount":1863},"headData":{"title":"Michael Sneed Is More Than a Vibe — He’s a Symbol for Oakland | KQED","description":"On ‘Junior Varsity Blues,’ the ascendant rapper-producer grapples with the changing face of his hometown.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Michael Sneed Is More Than a Vibe — He’s a Symbol for Oakland","datePublished":"2023-07-13T17:45:44.000Z","dateModified":"2024-01-11T20:34:40.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"sticky":false,"excludeFromSiteSearch":"Include","articleAge":"0","path":"/arts/13931355/michael-sneed-is-more-than-a-vibe-hes-a-symbol-for-oakland","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Walking around 15th Street in Oakland on a Friday afternoon — past beloved eateries like Minto’s Jamaican Restaurant & Bar, Baba’s House and Hoza Pizzeria — reminds me of what makes the Bay Area such a vibrant, lively place to be.\u003c/p>\n\u003cp>The region is also struggling: we’ve made headlines in recent months for crime, the fentanyl crisis and other challenges. Many of those criticisms are arguably hyperbolized, or oversimplifications of social issues with systemic root causes. But there are undoubtedly real shortcomings that make it difficult for longtime residents, particularly creatives and working- and middle-class families, to thrive.\u003c/p>\n\u003cp>Personally, I’ve grappled with what it means to be from a place that doesn’t have many accessible spaces left, and I wonder about the psychological consequences of that daily erasure. It’s no secret that Bay Area cities \u003ca href=\"https://www.cnbc.com/2023/05/26/most-expensive-cities-to-raise-a-child-in-the-us.html\">regularly lead the nation as the most expensive zip codes\u003c/a> in which to raise a family.\u003c/p>\n\u003cp>Michael Sneed — an East Oakland rapper, producer and vocalist — explores this reality on his latest EP, \u003ci>Junior Varsity Blues\u003c/i>. The record is a poetic manifesto, colored by jaded grief about displacement and his changing community. But he doesn’t shy away from expressing his hometown pride, either. Having started rapping at age 15, the 24-year-old is now unlocking his vocal superpowers to share narratives about Black joy, personal malaise, reclamation, nostalgia and the importance of friendships amid the swirling chaos of tech-fueled capitalism.\u003c/p>\n\u003cfigure id=\"attachment_13880362\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-13880362 size-medium\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2020/05/Holiday18-preview_090-800x533.jpeg\" alt=\"three young men sit on a sofa in a music studio\" width=\"800\" height=\"533\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2020/05/Holiday18-preview_090-800x533.jpeg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2020/05/Holiday18-preview_090-160x107.jpeg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2020/05/Holiday18-preview_090-768x512.jpeg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2020/05/Holiday18-preview_090-1020x680.jpeg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2020/05/Holiday18-preview_090-1920x1280.jpeg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Michael Sneed (center) at Different Fur Studios in San Francisco with Mikos da Gawd (left) and WADE08 (right). \u003ccite>(Erin Conger)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Sneed grew up in the 100s section of Deep East Oakland with his parents and older sisters. He lives on a block that is still predominantly Black, where close-knit families support each other. He’s fortunate, Sneed tells me. But for many lifelong Oaklanders, particularly Black, Latinx and Pacific Islanders, \u003ca href=\"https://bayareaequityatlas.org/node/65531\">the city’s dramatic shifts have made it nearly impossible to remain.\u003c/a>\u003c/p>\n\u003cp>It’s not news that the Bay Area’s inequities disproportionately affect the Black community. “The slow churn of the erasure of the region’s historic communities that birthed the Black Panther Party and raised the likes of Maya Angelou and Etta James is well underway,” \u003ca href=\"https://capitalbnews.org/climate-reparations-bay-area/\">writes Adam Mahoney\u003c/a>, in a piece on climate reparations, reporting that the nine-county region’s Black population has decreased by 20% since 1990, while the total population has grown by 25%.\u003c/p>\n\u003cp>As we wander downtown Oakland, Sneed recalls the city he grew up in, and what he most misses about it: poetry slams and open mics for youth, Monta Ellis on the Golden State Warriors, and most importantly, his peers and friends who have had to move away.\u003c/p>\n\u003cfigure id=\"attachment_13931359\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13931359\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/07/michaelsneed_JY_016-800x533.jpg\" alt=\"A young Oakland rapper leans against a wall in Oakland on a sunny day\" width=\"800\" height=\"533\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_016-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_016-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_016-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_016-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_016-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_016-2048x1366.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_016-1920x1280.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Michael Sneed poses for a portrait in Oakland. \u003ccite>(Juliana Yamada)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“No one has been immediately displaced in my family, but I’ve had peers who can’t find housing because it’s too expensive,” he says. “There’s no reason why there should be people houseless on freeways in tents. It shouldn’t be a thing. The whole purpose of having a government is to prevent that and to protect the people, especially if you have a government with as much money as the United States and California. There’s no reason.”\u003c/p>\n\u003cp>Following a\u003ca href=\"https://www.youtube.com/watch?v=8BAPTZcMtMI\"> song collaboration and high-profile tour with P-Lo,\u003c/a> Sneed returned to The Town more attuned than ever to what makes the Bay Area simultaneously special and intolerable. A particularly poignant example of his gospel-inspired sound is “\u003ca href=\"https://www.youtube.com/watch?v=MGuS7hnPNyc\">Paw Patrol\u003c/a>,” accompanied by a music video filmed in his neighborhood that evokes a homely retro vibe.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/MGuS7hnPNyc'\n title='//www.youtube.com/embed/MGuS7hnPNyc'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Forced migration and gentrification are prevalent themes in his music, especially on tracks like \u003ca href=\"https://www.kqed.org/news/11940879/michael-sneed-city\">“City,” which outline the rapper’s frustrations with houselessness and unaffordable rents. \u003c/a>With a high-pitched voice that many have compared to Chicago’s Chance the Rapper, Sneed weaves in and out of intonations with a choir-trained precision that borders on falsetto, presenting a simple but profound question as the song’s hook: “Ayo the block don’t look the same as it used to, where my city go?”\u003c/p>\n\u003cp>Combined with deep reflections about his family’s health (most notably, the painful loss of his grandmother and aunt), the birth of his niece, playing basketball as a teenager, and criticisms of the tech industry, the seven-track project presents a layered portrait of a young, Black man who graduated from Howard University who is living as joyfully as he can under the crushing weight of Northern California’s demands. It’s a theme many local artists have explored in their music. But with Sneed, there’s a touch of theatrics and a goofy lovability that’s rare in East Oakland rap.\u003c/p>\n\u003cp>One of the album’s standout singles, “The Answer,” draws from the artist’s love of hoops (functioning as a reference to the iconic point guard, Allen Iverson, who was known as both A.I. and The Answer in his playing days) while expressing his flamboyance with clever wordplay: “When I was five I used to get in trouble for coloring out of the lines/ why if you colored they want you to stay in the line/ I feel like A.I. up in his prime.” The video, which is titled “the world’s first A.I. music video,” reached 16,000 views in one month (and no, it is not the world’s first A.I. music video).\u003c/p>\n\u003cfigure id=\"attachment_13925558\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13925558\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/02/Michael-Sneed-performs-at-Brick-and-Mortar-Music-Hall-in-San-Francisco-on-Wednesday-Wednesday-Feb.-22-2023.--800x533.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/02/Michael-Sneed-performs-at-Brick-and-Mortar-Music-Hall-in-San-Francisco-on-Wednesday-Wednesday-Feb.-22-2023.--800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/02/Michael-Sneed-performs-at-Brick-and-Mortar-Music-Hall-in-San-Francisco-on-Wednesday-Wednesday-Feb.-22-2023.--1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/02/Michael-Sneed-performs-at-Brick-and-Mortar-Music-Hall-in-San-Francisco-on-Wednesday-Wednesday-Feb.-22-2023.--160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/02/Michael-Sneed-performs-at-Brick-and-Mortar-Music-Hall-in-San-Francisco-on-Wednesday-Wednesday-Feb.-22-2023.--768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/02/Michael-Sneed-performs-at-Brick-and-Mortar-Music-Hall-in-San-Francisco-on-Wednesday-Wednesday-Feb.-22-2023.--1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/02/Michael-Sneed-performs-at-Brick-and-Mortar-Music-Hall-in-San-Francisco-on-Wednesday-Wednesday-Feb.-22-2023.-.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Michael Sneed performs at Brick and Mortar Music Hall in San Francisco on Feb. 22, 2023. \u003ccite>(Estefany Gonzalez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I wasn’t thinking of \u003ca href=\"https://www.kqed.org/arts/13928457/chatgpt-says-these-are-the-best-bay-area-rap-albums-of-all-time\">artificial intelligence \u003c/a>at all,” Sneed tells me inside The Hatch, a Black-owned bar in the city, while sipping on a non-alcoholic lemonade. “That song to me is kind of using Allen Iverson as this guy who did his own thing. He wore the baggy shorts, the gold chains. He said ‘I’m gonna be so hip-hop that it makes you uncomfortable.’ And he was almost punished because of that. [This song is about] using him, or his avatar, as a way to highlight Black men like that.”\u003c/p>\n\u003cp>“A.I. was so fearless and unapologetically himself and hip-hop, and it kind of gave athletes [and] people of the culture in general freedom to express themselves in spaces that aren’t necessarily hip-hop or basketball,” he continues. “That’s tight about him. I don’t think he gets enough props for that. In a way, he was postmodernist.”\u003c/p>\n\u003cp>Basketball is a major element of \u003cem>Junior Varsity Blues\u003c/em>, with fictional skits of a team tryout peppering the 23-minute project. It’s the only sport Sneed grew up playing, and it’s how he bonded with his peers and family members. For an artsy kid, it gave him an unexpected outlet.\u003c/p>\n\u003cp>“Even though I wasn’t good, it was important to me,” he admits. “I was always daydreaming, never paying attention. I dressed goofy. I showed up [to play basketball] in church socks. But it’s how I met a lot of friends in high school.”\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/VwCgGd-dDn0'\n title='//www.youtube.com/embed/VwCgGd-dDn0'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp> \u003c/p>\n\u003cp>With \u003ca href=\"https://www.theringer.com/nba-draft/2023/3/28/23657469/amen-ausar-thompson-twins-2023-nba-draft-overtime-elite\">his younger twin cousins recently entering the NBA as nationally touted prospects\u003c/a>, Sneed appreciates what athletics can provide for a community. But he doesn’t overly glamorize the sport, either. His music regularly veers into his more niche interests — like anime (which his Nickelodeon’s \u003cem>Avatar\u003c/em>-inspired tagline, “Yip! Yip!” makes clear in every verse) and Broadway musical productions like \u003ci>The Lion King\u003c/i> and \u003ci>Wicked \u003c/i>(his EP features a song titled “WICKED”).\u003c/p>\n\u003cp>Despite his introspective nerdisms, though, it’s not all “\u003ca href=\"https://www.youtube.com/watch?v=poIXEf0k9oo\">Hula Hoop\u003c/a>” and “\u003ca href=\"https://www.youtube.com/watch?v=6BJPSKr0DBQ\">Hopscotch\u003c/a>” games for Sneed. Beyond the lighthearted inner child hardwired into his raps, his songs inevitably return to heavy subject matter, like contemplating the death of Black Panther Party leaders, having emotional withdrawals while withdrawing money from the bank and losing faith in God over slow-paced, self-produced instrumentals. Songs like “It’s Impossible! It’s a Miracle!” serve as cathartic hymnals, presenting the rapper in his most vulnerable state as he rattles off a litany of impossible life challenges.\u003c/p>\n\u003cp>“There was so much adversity [at the time of writing the song]. Mending felt like it would be a miracle,” Sneed says. “I’m only myself because of how hard things can be. I need someone to tell me it’ll be alright. I’m always trying to put that in my music. It’s really just me speaking to myself. If my words can help someone else through those tough Monday mornings, then alright. That’s powerful. It’s to help me, and to help others.”\u003c/p>\n\u003cfigure id=\"attachment_13931357\" class=\"wp-caption alignnone\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13931357\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/07/michaelsneed_JY_004-800x533.jpg\" alt=\"A young Oakland rapper leans against the glass window outside of the Fox Theater\" width=\"800\" height=\"533\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_004-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_004-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_004-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_004-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_004-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_004-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/michaelsneed_JY_004-1920x1280.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Bay Area rapper Michael Sneed poses for a portrait in front of the Fox Theatre. Sneed grew up consuming theatre and his roots now influence his music. \u003ccite>(Juliana Yamada)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Currently an unsigned artist, the ascendant Oaklander is considering a move to Los Angeles, where other successful East Bay artists like Kehlani, G Eazy and P-Lo have already relocated. It’s relatively common for Bay Area artists — particularly rappers — to leave the Bay. There’s a cross-national migratory route to Atlanta that has been popularized by Too $hort and Iamsu!. And, of course there’s New York City, which is the current residence of \u003ca href=\"https://www.instagram.com/reyresurreccion/?hl=en\">Rey Resurreccion\u003c/a> and serves as a part-time getaway for \u003ca href=\"https://www.kqed.org/arts/13908051/rising-artist-ovrkast-makes-introspective-rap-for-cloudy-days\">Ovrkast., one of Sneed’s best friends\u003c/a> and closest collaborators. \u003ca href=\"https://www.kqed.org/arts/13908051/rising-artist-ovrkast-makes-introspective-rap-for-cloudy-days\">It’s a phenomenon that KQED’s Pendarvis Harshaw once dubbed “\u003c/a>\u003ca href=\"https://www.kqed.org/arts/13846175/ian-kelly-and-the-role-of-the-bay-area-expatriate\">the role of the Bay Area expatriate\u003c/a>\u003ca href=\"https://www.kqed.org/arts/13908051/rising-artist-ovrkast-makes-introspective-rap-for-cloudy-days\">” in music.\u003c/a>\u003c/p>\n\u003cp>Even if Sneed can’t afford to remain in his city of birth, or feels like artistic opportunities are greater elsewhere, he plans to stay connected to his home in the East Bay. He’s done it before, when he left Oakland for Washington D.C. to attend university, then came back. The temporary move expanded his sense of self and place, bolstering his appreciation — and complex understanding — for his return.\u003c/p>\n\u003cp>Regardless of wherever Sneed lands, he’ll take East Oakland with him. As he declares on “WICKED,” “I’m not a vibe, I’m a symbol to my city.”\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12127869\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2016/09/Q.Logo_.Break_-800x78.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-400x39.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cem>Michael Sneed’s \u003ca href=\"https://open.spotify.com/album/1SIeFvO8So4ow0vcFosVQ6\">‘Junior Varsity Blues’ \u003c/a> is available on all streaming platforms. His recent tourmate, P-Lo, will be at \u003ca href=\"https://twitter.com/p_lo/status/1676792144466710528\">STUNNA’s Shop at Stashed SF\u003c/a> (2360 3rd St., SF) on Sat., July 15 from 4 – 8 p.m. \u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/arts/13931355/michael-sneed-is-more-than-a-vibe-hes-a-symbol-for-oakland","authors":["11748"],"categories":["arts_1","arts_835","arts_69"],"tags":["arts_11374","arts_5786","arts_8505","arts_10278","arts_1332","arts_7321","arts_1143","arts_1803","arts_1401","arts_3478"],"featImg":"arts_13931358","label":"arts"},"arts_13920746":{"type":"posts","id":"arts_13920746","meta":{"index":"posts_1591205157","site":"arts","id":"13920746","score":null,"sort":[1666810539000]},"guestAuthors":[],"slug":"bay-area-rap-cmon-its-different","title":"All Rappers From Out Here Sound The Same? What Are You Smokin’?","publishDate":1666810539,"format":"standard","headTitle":"All Rappers From Out Here Sound The Same? What Are You Smokin’? | KQED","labelTerm":{"site":"arts"},"content":"\u003cp>\u003cem>\u003cstrong>Editor’s Note\u003c/strong>: Be sure to see ‘\u003ca href=\"https://www.kqed.org/bayareahiphop\">That’s My Word\u003c/a>,’ KQED’s series on \u003ca href=\"https://www.kqed.org/bayareahiphop\">Bay Area hip-hop\u003c/a>. \u003c/em>\u003c/p>\n\u003cp>A heated text message exchange about hip-hop artists from our region had my phone’s battery at less than 10%. You know it was bad because I was sitting on the couch with the phone charger right next to me. No time to plug in that stupid cord. I had points to make.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-13833985\" src=\"https://ww2.kqed.org/arts/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_-160x184.jpg\" alt=\"\" width=\"160\" height=\"184\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_-160x184.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_.jpg 180w\" sizes=\"(max-width: 160px) 100vw, 160px\">The friend on the other end of the line was saying something I’ve heard for years: “I don’t listen to rappers from out here, they all sound alike.”\u003c/p>\n\u003cp>I’ve heard this way too often. Let’s set the record straight.\u003c/p>\n\u003cp>Yes, people do sound alike. As humans, our vocal cords only range so far. And despite our region’s unique lingo, our slang is still a derivative of the Queen’s English — the \u003ca href=\"https://statisticsanddata.org/data/the-most-spoken-languages-2022/\">most popular language in the world\u003c/a>.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Add to that, for something to be “hip-hop” it has to fall within the broad but limited confines of a certain sound. And a major part of hip-hop is repping your region. So it would make sense for an artist to make music that’s easily identifiable as something from the West Coast, specifically Northern California.\u003c/p>\n\u003cp>So when we’re talking about one region, in one specific genre of audible artistic expression, you’re not going to get some expansive, thousand-miles-long variety of vibes. \u003cem>Sawry bruddah\u003c/em>.\u003c/p>\n\u003cp>But come on man, this region is (and has been) home to some of the most diverse artists you’ll find. And right now, at this very moment, music makers from this rich soil are putting their foot down deep in this proverbial thing called “the rap game.”\u003c/p>\n\u003cp>And you mean to tell me you don’t listen to any of them?\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" title=\"Rexx Life Raj - Save Yourself (Official Video)\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/_HkZCOsXBTY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>You’re not tapped into the spiritually healing bars of Berkeley’s \u003ca href=\"https://www.rexxliferaj.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Rexx Life Raj\u003c/a>? Vallejo’s \u003ca href=\"https://linktr.ee/Gcompenny\" target=\"_blank\" rel=\"noopener noreferrer\">LaRussell\u003c/a> isn’t inspiring you to become a Zen-like Croc-wearing entrepreneur who spits ether? You’re not pushing the speed limit in a mid-sized hybrid sedan while slappin’ the high energy music of East Oakland’s \u003ca href=\"https://www.instagram.com/officialsulan/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Su’Lan\u003c/a>? \u003cem>What are you smoking?\u003c/em>\u003c/p>\n\u003cp>In the time it takes you to order and eat four tacos from your favorite truck, you could listen to tracks from Stockton’s \u003ca href=\"https://www.instagram.com/haiti_babii/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Haiti Babii\u003c/a>, Sacramento’s \u003ca href=\"https://www.instagram.com/konyginobili/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">ShooterGang Kony\u003c/a> and Oakland duo \u003ca href=\"https://www.instagram.com/1100himself/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">1100 Himself\u003c/a> & \u003ca href=\"https://www.instagram.com/producedbymitchell/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Mitchell\u003c/a>, and get very different, lyrically sound approaches to modern gangsterism.\u003c/p>\n\u003cp>Looking for the revolution? Just last week Oakland’s \u003ca href=\"https://linktr.ee/PBO\" target=\"_blank\" rel=\"noopener noreferrer\">People’s Programs\u003c/a> dropped \u003cem>Tales of The Town\u003c/em>, a companion project to \u003ca href=\"https://linktr.ee/hellablackpod\" target=\"_blank\" rel=\"noopener noreferrer\">their latest podcast series\u003c/a>. The album features a litany of big-name artists from the region: There’s the cool-kid flow of \u003ca href=\"https://www.instagram.com/p_lo/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">P-Lo\u003c/a> and \u003ca href=\"https://www.instagram.com/g_eazy/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">G-Eazy\u003c/a>. The rugged bars of \u003ca href=\"https://www.instagram.com/whoisallblack/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">ALLBLACK \u003c/a>and \u003ca href=\"https://www.instagram.com/jstalinlivewire/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">J. Stalin\u003c/a>. The wisdom of \u003ca href=\"https://www.instagram.com/kvnalln/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Kevin Allen\u003c/a>. The smooth flow of \u003ca href=\"https://www.instagram.com/iamfijiana/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Pallaví aka Fijiana\u003c/a>. The wordplay of \u003ca href=\"https://www.instagram.com/firstnameian/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Ian Kelly\u003c/a>. The laid-back gangsta of \u003ca href=\"https://www.instagram.com/22ndjim/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">22nd Jim\u003c/a>. And \u003ca href=\"https://www.instagram.com/shyan_g/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Shy’an G\u003c/a> absolutely obliterates a track with her storytelling.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=zSO-zDfYcm4&feature=emb_title\u003c/p>\n\u003cp>That album features the song “Risen” by the immensely talented \u003ca href=\"https://elujay.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Elujay\u003c/a> and the newly appointed First Lady of Death Row, \u003ca href=\"https://www.instagram.com/msjanehandcock/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Jane Handcock.\u003c/a> On another project that dropped last week, Snoop Dogg’s Gangsta Grillz album \u003cem>I Still Got It\u003c/em>, Jane is featured on multiple tracks flaunting dope rhymes and high-quality vocals. I said she’s killin’ it in R&B and hip-hop, and she’s on Death Row. \u003cem>Don’t check me, check your ears.\u003c/em>\u003c/p>\n\u003cp>Stop being lazy and writing off an entire group of artists just because of where they’re from.\u003c/p>\n\u003cp>Yes, there are artists who undeniably sound like “Cali rappers” — which, to be clear, \u003cem>isn’t a bad thing\u003c/em>. Maybe it’s the clear pronunciation of Richmond’s \u003ca href=\"https://www.instagram.com/iamsu/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">IAMSU!\u003c/a>, the carefree gangsta flow of Vallejo’s \u003ca href=\"https://www.instagram.com/nefthepharaoh/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Nef The Pharaoh\u003c/a>, or the cold mackin’ lines coming from Antioch’s \u003ca href=\"https://www.instagram.com/mike_sherm/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Mike Sherm\u003c/a>. But differences remain even among those with regional proximity.\u003c/p>\n\u003cp>Take, for instance, rising star \u003ca href=\"https://www.instagram.com/youngjr/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Young JR\u003c/a>, who clearly sounds like he’s from here. And at the same time, he just sounds \u003ci>different\u003c/i>.\u003c/p>\n\u003cp>“I mean, I got a young JR sound,” Young JR tells me over the phone earlier this year. The East Oakland artist’s delivery has a sharp pitch and bit of a mumble, with a blatant tongue that’ll say some wild stuff over heavy beats that blap in your trunk. He looks the part too, from his fly attire and short locs to his turf dancing-inspired gigs. “I let it be known: for sure I’m a Town nigga, you feel me?” he says, about his aesthetics.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=7WZDFGeqA9I\u003c/p>\n\u003cp>Young JR says he’s gotten comparisons to other Bay Area rappers, as well as southern artists, which makes sense. The amount of Black folks in the Bay with direct ties to the Bible Belt is astounding. Even a generation or three removed from the Great Migration, accents linger. (Have you ever heard someone with a heavy Richmond accent say “car”?)\u003c/p>\n\u003cp>At the same time, because Northern California is home to so many people from places all around the globe, we inherently have an eclectic array of artists.\u003c/p>\n\u003cp>In June of this year Young JR dropped his project \u003cem>Born Again\u003c/em>, which features San Francisco’s \u003ca href=\"https://www.instagram.com/stunnaman02/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Stunnaman02\u003c/a>, Antioch’s \u003ca href=\"https://symba.komi.io/\" target=\"_blank\" rel=\"noopener noreferrer\">Symba\u003c/a>, Oakland’s \u003ca href=\"https://www.instagram.com/uc_kayla/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">UC Kayla\u003c/a> and Sacramento’s \u003ca href=\"https://www.instagram.com/omb_peezy/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">OMB Peezy\u003c/a>, to name a few. “It was intentional to get different sounds,” Young JR tells me, noting the diversity in the region and then pointing out what’s going on in the Central Valley. “We’ve got a few Sacramento artists that sound \u003cem>different\u003c/em>,” he says, bringing to my mind artists like \u003ca href=\"https://www.instagram.com/cellyru/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Celly Ru\u003c/a>, \u003ca href=\"https://www.instagram.com/mozzy/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Mozzy,\u003c/a> \u003ca href=\"https://www.instagram.com/db.boutabag/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">DB Boutabag\u003c/a> and \u003ca href=\"https://www.instagram.com/natecurry_/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Nate Curry.\u003c/a> “They got their own sound; they kept their own sound and perfected their own sound,” says Young JR.\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" title=\"Gritty Lex - Juice (Official Visual)\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/uM2ietSPtX4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>Sacramento’s \u003ca href=\"https://www.instagram.com/grittylex/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Gritty Lex\u003c/a> has heard the Cali-rappers-sound-the-same claim, although she says it’s more about the men. “I don’t think there are a whole bunch of female rappers who get put into that category,” she tells me during a phone call a few months ago.\u003c/p>\n\u003cp>She floats in between genres, but identifies as an alternative hip-hop artist. Someone once described her sound as “if Jhené Aiko and XXXTentacion had a baby,” she says with a laugh.\u003c/p>\n\u003cp>Lex, who performed at Rolling Loud last year and just this month dropped a new project with Myles titled \u003cem>High Tolerance\u003c/em>, says the confining definition of the “West Coast sound” is something rappers deal with across the board. “A lot of rappers are already boxed in, no matter what they do. It’s not how I see it, but people’s attention spans are really short nowadays. Once a listener gets \u003cem>that\u003c/em>, they classify you as \u003cem>that\u003c/em>; it’s hard to break that barrier down.”\u003c/p>\n\u003cp>It’s a point that I’ve contemplated for some time, and a bit of a chicken or egg question. Was “that barrier” put there because the people said early on that West Coast hip-hop is the standard, and anything from out here has to fit into that mold? Or did the industry say this is how the West Coast sounds, so only artists who fit that mold rise to the top?\u003c/p>\n\u003cp>I called someone who knows about vocals, the industry and the coast.\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" title=\"P-Lo - Luh U ft. Bosko (Official Video)\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/bM50ahgsRMc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/p/CRXN6porW_G/?hl=en\">Bosko Kante\u003c/a>, an Oakland-based, Grammy-winning musician and creator of the handheld autotune instrument called the \u003ca href=\"https://www.electrospit.com/products/bosko-electrospit-talkbox-feature\" target=\"_blank\" rel=\"noopener noreferrer\">ElectroSpit Talkbox\u003c/a>, is originally from Portland, Oregon. Before moving to the Bay, he spent years in Los Angeles working with Bay Area artists like E-40, the Luniz and Dru Down. He also spent some time in Atlanta, where he worked Big Boi of Outkast. In 2020, Bosko contributed to Dua Lipa’s “Levitate,” arguably the biggest song of the year.\u003c/p>\n\u003cp>Back when he first moved to Los Angeles, Bosko says the popular artists of the time were Snoop and Warren G. “So I put out records, myself as a rapper, that sounded like those, because in my mind that’s what you had to do and that’s how you should sound to be successful,” Bosko tells me during a phone call. “To be within the West Coast rap genre, you have to be within a certain circle, but you want to be more toward the edge of that circle to stand out,” says Bosko, noting the odd balance of fitting in and simultaneously standing out.\u003c/p>\n\u003cp>As the founder of the \u003ca href=\"https://hiiiwav.org/\" target=\"_blank\" rel=\"noopener noreferrer\">Black Music Incubator\u003c/a> nonprofit, housed at the former site of Zoo Labs, Bosko helps artists develop their sound. So, clearly, I had to ask him if we all sound alike.\u003c/p>\n\u003cp>“I do not agree that all Northern Californian artists sound the same,” says Bosko. “What I will say is that I think the Bay Area culture is one where we want to be different. So, in some ways, maybe we sound the same in that we sound different than the rest of the country.”\u003c/p>\n\u003cp>He adds that most artists from this region are proud of being from here, and that’s shown through their unique slang and style. “I’ll give it up to the Bay for being the most unique region in the country, in my opinion,” he says.\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" title=\"Larry June & Cardo - Gas Station Run (Official Music Video)\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/Hyod7v38Ho0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>Whatever your flavor, you’ll find it between the Sierra Mountains and the Pacific Ocean.\u003c/p>\n\u003cp>You could be on some healthy player stuff and listen to San Francisco’s \u003ca href=\"https://www.instagram.com/larryjunetfm/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Larry June\u003c/a>. Or you could be on some ten-toes down “real P” stuff and listen to Oakland’s \u003ca href=\"https://www.instagram.com/capolow304/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Capolow\u003c/a>. Both of these artists use the ad-lib “Aye,” but do it in a different way. And you mean to tell me neither of them float your boat?\u003c/p>\n\u003cp>Sacramento’s \u003ca href=\"https://www.instagram.com/stunnagirl/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Stunna Girl\u003c/a> just dropped the braggadocio track “\u003ca href=\"https://www.youtube.com/watch?v=R8r-s0OyDHc\" target=\"_blank\" rel=\"noopener noreferrer\">Shut Me Up\u003c/a>.” Oakland’s \u003ca href=\"https://www.instagram.com/fredobagz4500/\" target=\"_blank\" rel=\"noopener noreferrer\">Fredo Bagz\u003c/a> has the aggressive flow on this week’s release “\u003ca href=\"https://www.youtube.com/watch?v=RT-NUfQns6U\" target=\"_blank\" rel=\"noopener noreferrer\">123\u003c/a>“. There’s the the spacey creative concepts found in \u003ca href=\"https://www.instagram.com/senorgigio/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Señor Gigio’s\u003c/a> music. The boom-bap music of Oakland’s \u003ca href=\"https://www.instagram.com/ovrkast/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Ovrkast\u003c/a>. San Francisco’s \u003ca href=\"https://www.instagram.com/thereal_lilkayla/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Lil Kayla\u003c/a> has been running it up all year — her confident but relaxed bars on “\u003ca href=\"https://www.youtube.com/watch?v=ySjDu0rZSKM\" target=\"_blank\" rel=\"noopener noreferrer\">11:11\u003c/a>” illustrate her approach to the game. Oakland’s \u003ca href=\"https://www.instagram.com/paris.nights/\" target=\"_blank\" rel=\"noopener noreferrer\">Paris Nights\u003c/a> is spittin’ with aggression on a track she dropped earlier this month, “\u003ca href=\"https://www.youtube.com/watch?v=7CSIc2Cvwh4\" target=\"_blank\" rel=\"noopener noreferrer\">Coldest\u003c/a>.”\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" title=\"Stunna Girl - Shut me up (Official Music Video)\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/R8r-s0OyDHc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/allhailtheqing/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Qing Qi\u003c/a>, the Bay Area actor and active member of the \u003ca href=\"https://www.instagram.com/putangclanofficial/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Pu Tang Clan\u003c/a>, just released the first episode of her web series \u003cem>All Hail The Qing\u003c/em>. But if you need some raunchy bars, I’d suggest checking last year’s song “\u003ca href=\"https://www.youtube.com/watch?v=rsMhenbNtjE\" target=\"_blank\" rel=\"noopener noreferrer\">Big D\u003c/a>.” Frisco factor \u003ca href=\"https://www.instagram.com/dregs_one/\" target=\"_blank\" rel=\"noopener noreferrer\">Dregs-One\u003c/a> is a graffiti writer, hip-hop historian and lyricist who has a beer named after one of his recent projects, \u003cem>Fog Mode\u003c/em>. San Lorenzo’s \u003ca href=\"https://www.instagram.com/rubyibarra/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Ruby Ibarra\u003c/a>, \u003ca href=\"https://www.today.com/tmrw/vaccine-scientist-day-rapper-night-how-ruby-ibarra-defying-stereotypes-t218167\" target=\"_blank\" rel=\"noopener noreferrer\">a scientist\u003c/a> outside of her rap career, raps in English and Tagalog in the song “Us,” and it \u003ca href=\"https://www.youtube.com/watch?v=fgDki5-FQgY\" target=\"_blank\" rel=\"noopener noreferrer\">was featured on NBA 2K23\u003c/a>.\u003c/p>\n\u003cp>There’s the Spanglish wordplay about street life coming from Oakland’s \u003ca href=\"https://www.instagram.com/babygas/\" target=\"_blank\" rel=\"noopener noreferrer\">Baby Gas\u003c/a>. That gritty straightforward flow San Francisco’s \u003ca href=\"https://www.instagram.com/blimesbrixton/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Blimes Brixton\u003c/a>. The cutthroat bars of Stockton’s \u003ca href=\"https://www.youtube.com/watch?v=xMO5gBczc7Q\" target=\"_blank\" rel=\"noopener noreferrer\">EBK Bckdoe\u003c/a>. The flashy and uptempo music of \u003ca href=\"https://www.instagram.com/drebaexo/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Drebae\u003c/a>. The openly honest and catchy tunes coming from \u003ca href=\"https://www.instagram.com/marikasage/\" target=\"_blank\" rel=\"noopener noreferrer\">Marika Sage\u003c/a>. And there’s the multi-layered sounds of R&B, ranchera and rap coming from \u003ca href=\"https://www.instagram.com/ladona415/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">La Doña\u003c/a>, a daughter of the Mission District.\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" title=\"La Doña - Le Lo Lai (Official Music Video)\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/f13atQz5QtI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>Look, \u003ca href=\"https://www.instagram.com/professagabel/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Professa Gabel\u003c/a> has a chill flow. \u003ca href=\"https://www.instagram.com/fraktheperson/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Frak The Person\u003c/a> is a punchline and battle rapper. And \u003ca href=\"https://www.instagram.com/richiecunning/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Richie Cunning\u003c/a> just dropped an album, \u003cem>Big Deal\u003c/em>, that merges rap with that smoky, jazz-club Sinatra sound. All three are white dudes from San Francisco, and even \u003cem>they\u003c/em> sound different from one another.\u003c/p>\n\u003cp>There’s the hardened tales of returning from being incarcerated and getting back into the streets coming from artists like Oakland’s \u003ca href=\"https://www.instagram.com/killa_fonte/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Killa Fonte\u003c/a> and Richmond’s \u003ca href=\"https://www.instagram.com/_blastacannon_/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Bla$ta\u003c/a>. And there’s the glossy pop-style sound of Frisco’s \u003ca href=\"https://www.instagram.com/24kgoldn/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">24KGoldn\u003c/a>, who just might be the next Bieber — but with more bars.\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" title=\"24kGoldn - Mood (Official Video) ft. iann dior\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/GrAchTdepsU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>Literally everything you could ask for.\u003c/p>\n\u003cp>To overlook the diversity of sounds coming from the people who call this place home is to completely dismiss what makes this place unique.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>And you’re telling me everyone from this region sounds the same? You, my friend, sound like everyone making that same old played-out-ass claim.\u003c/p>\n\n","blocks":[],"excerpt":"The Bay Area is stacked with stylistic variety right now — you just gotta listen for it.","status":"publish","parent":0,"modified":1705006226,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":49,"wordCount":2231},"headData":{"title":"Bay Area Rappers Don't All Sound The Same | KQED","description":"The Bay Area is stacked with stylistic variety right now — you just gotta listen for it.","ogTitle":"'Bay Area Rappers All Sound The Same'? What Are You Smokin’?","ogDescription":"","ogImgId":"","twTitle":"'Bay Area Rappers All Sound The Same'? What Are You Smokin’?","twDescription":"","twImgId":"","socialTitle":"Bay Area Rappers Don't All Sound The Same %%page%% %%sep%% KQED","schema":{"@context":"http://schema.org","@type":"Article","headline":"All Rappers From Out Here Sound The Same? What Are You Smokin’?","datePublished":"2022-10-26T18:55:39.000Z","dateModified":"2024-01-11T20:50:26.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"sticky":false,"WpOldSlug":"all-rappers-from-out-here-sound-the-same-what-are-you-smokin","templateType":"standard","featuredImageType":"standard","excludeFromSiteSearch":"Include","articleAge":"0","path":"/arts/13920746/bay-area-rap-cmon-its-different","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>\u003cstrong>Editor’s Note\u003c/strong>: Be sure to see ‘\u003ca href=\"https://www.kqed.org/bayareahiphop\">That’s My Word\u003c/a>,’ KQED’s series on \u003ca href=\"https://www.kqed.org/bayareahiphop\">Bay Area hip-hop\u003c/a>. \u003c/em>\u003c/p>\n\u003cp>A heated text message exchange about hip-hop artists from our region had my phone’s battery at less than 10%. You know it was bad because I was sitting on the couch with the phone charger right next to me. No time to plug in that stupid cord. I had points to make.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-13833985\" src=\"https://ww2.kqed.org/arts/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_-160x184.jpg\" alt=\"\" width=\"160\" height=\"184\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_-160x184.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_.jpg 180w\" sizes=\"(max-width: 160px) 100vw, 160px\">The friend on the other end of the line was saying something I’ve heard for years: “I don’t listen to rappers from out here, they all sound alike.”\u003c/p>\n\u003cp>I’ve heard this way too often. Let’s set the record straight.\u003c/p>\n\u003cp>Yes, people do sound alike. As humans, our vocal cords only range so far. And despite our region’s unique lingo, our slang is still a derivative of the Queen’s English — the \u003ca href=\"https://statisticsanddata.org/data/the-most-spoken-languages-2022/\">most popular language in the world\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Add to that, for something to be “hip-hop” it has to fall within the broad but limited confines of a certain sound. And a major part of hip-hop is repping your region. So it would make sense for an artist to make music that’s easily identifiable as something from the West Coast, specifically Northern California.\u003c/p>\n\u003cp>So when we’re talking about one region, in one specific genre of audible artistic expression, you’re not going to get some expansive, thousand-miles-long variety of vibes. \u003cem>Sawry bruddah\u003c/em>.\u003c/p>\n\u003cp>But come on man, this region is (and has been) home to some of the most diverse artists you’ll find. And right now, at this very moment, music makers from this rich soil are putting their foot down deep in this proverbial thing called “the rap game.”\u003c/p>\n\u003cp>And you mean to tell me you don’t listen to any of them?\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" title=\"Rexx Life Raj - Save Yourself (Official Video)\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/_HkZCOsXBTY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>You’re not tapped into the spiritually healing bars of Berkeley’s \u003ca href=\"https://www.rexxliferaj.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Rexx Life Raj\u003c/a>? Vallejo’s \u003ca href=\"https://linktr.ee/Gcompenny\" target=\"_blank\" rel=\"noopener noreferrer\">LaRussell\u003c/a> isn’t inspiring you to become a Zen-like Croc-wearing entrepreneur who spits ether? You’re not pushing the speed limit in a mid-sized hybrid sedan while slappin’ the high energy music of East Oakland’s \u003ca href=\"https://www.instagram.com/officialsulan/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Su’Lan\u003c/a>? \u003cem>What are you smoking?\u003c/em>\u003c/p>\n\u003cp>In the time it takes you to order and eat four tacos from your favorite truck, you could listen to tracks from Stockton’s \u003ca href=\"https://www.instagram.com/haiti_babii/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Haiti Babii\u003c/a>, Sacramento’s \u003ca href=\"https://www.instagram.com/konyginobili/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">ShooterGang Kony\u003c/a> and Oakland duo \u003ca href=\"https://www.instagram.com/1100himself/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">1100 Himself\u003c/a> & \u003ca href=\"https://www.instagram.com/producedbymitchell/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Mitchell\u003c/a>, and get very different, lyrically sound approaches to modern gangsterism.\u003c/p>\n\u003cp>Looking for the revolution? Just last week Oakland’s \u003ca href=\"https://linktr.ee/PBO\" target=\"_blank\" rel=\"noopener noreferrer\">People’s Programs\u003c/a> dropped \u003cem>Tales of The Town\u003c/em>, a companion project to \u003ca href=\"https://linktr.ee/hellablackpod\" target=\"_blank\" rel=\"noopener noreferrer\">their latest podcast series\u003c/a>. The album features a litany of big-name artists from the region: There’s the cool-kid flow of \u003ca href=\"https://www.instagram.com/p_lo/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">P-Lo\u003c/a> and \u003ca href=\"https://www.instagram.com/g_eazy/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">G-Eazy\u003c/a>. The rugged bars of \u003ca href=\"https://www.instagram.com/whoisallblack/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">ALLBLACK \u003c/a>and \u003ca href=\"https://www.instagram.com/jstalinlivewire/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">J. Stalin\u003c/a>. The wisdom of \u003ca href=\"https://www.instagram.com/kvnalln/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Kevin Allen\u003c/a>. The smooth flow of \u003ca href=\"https://www.instagram.com/iamfijiana/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Pallaví aka Fijiana\u003c/a>. The wordplay of \u003ca href=\"https://www.instagram.com/firstnameian/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Ian Kelly\u003c/a>. The laid-back gangsta of \u003ca href=\"https://www.instagram.com/22ndjim/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">22nd Jim\u003c/a>. And \u003ca href=\"https://www.instagram.com/shyan_g/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Shy’an G\u003c/a> absolutely obliterates a track with her storytelling.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/zSO-zDfYcm4'\n title='//www.youtube.com/embed/zSO-zDfYcm4'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>That album features the song “Risen” by the immensely talented \u003ca href=\"https://elujay.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Elujay\u003c/a> and the newly appointed First Lady of Death Row, \u003ca href=\"https://www.instagram.com/msjanehandcock/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Jane Handcock.\u003c/a> On another project that dropped last week, Snoop Dogg’s Gangsta Grillz album \u003cem>I Still Got It\u003c/em>, Jane is featured on multiple tracks flaunting dope rhymes and high-quality vocals. I said she’s killin’ it in R&B and hip-hop, and she’s on Death Row. \u003cem>Don’t check me, check your ears.\u003c/em>\u003c/p>\n\u003cp>Stop being lazy and writing off an entire group of artists just because of where they’re from.\u003c/p>\n\u003cp>Yes, there are artists who undeniably sound like “Cali rappers” — which, to be clear, \u003cem>isn’t a bad thing\u003c/em>. Maybe it’s the clear pronunciation of Richmond’s \u003ca href=\"https://www.instagram.com/iamsu/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">IAMSU!\u003c/a>, the carefree gangsta flow of Vallejo’s \u003ca href=\"https://www.instagram.com/nefthepharaoh/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Nef The Pharaoh\u003c/a>, or the cold mackin’ lines coming from Antioch’s \u003ca href=\"https://www.instagram.com/mike_sherm/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Mike Sherm\u003c/a>. But differences remain even among those with regional proximity.\u003c/p>\n\u003cp>Take, for instance, rising star \u003ca href=\"https://www.instagram.com/youngjr/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Young JR\u003c/a>, who clearly sounds like he’s from here. And at the same time, he just sounds \u003ci>different\u003c/i>.\u003c/p>\n\u003cp>“I mean, I got a young JR sound,” Young JR tells me over the phone earlier this year. The East Oakland artist’s delivery has a sharp pitch and bit of a mumble, with a blatant tongue that’ll say some wild stuff over heavy beats that blap in your trunk. He looks the part too, from his fly attire and short locs to his turf dancing-inspired gigs. “I let it be known: for sure I’m a Town nigga, you feel me?” he says, about his aesthetics.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/7WZDFGeqA9I'\n title='//www.youtube.com/embed/7WZDFGeqA9I'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Young JR says he’s gotten comparisons to other Bay Area rappers, as well as southern artists, which makes sense. The amount of Black folks in the Bay with direct ties to the Bible Belt is astounding. Even a generation or three removed from the Great Migration, accents linger. (Have you ever heard someone with a heavy Richmond accent say “car”?)\u003c/p>\n\u003cp>At the same time, because Northern California is home to so many people from places all around the globe, we inherently have an eclectic array of artists.\u003c/p>\n\u003cp>In June of this year Young JR dropped his project \u003cem>Born Again\u003c/em>, which features San Francisco’s \u003ca href=\"https://www.instagram.com/stunnaman02/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Stunnaman02\u003c/a>, Antioch’s \u003ca href=\"https://symba.komi.io/\" target=\"_blank\" rel=\"noopener noreferrer\">Symba\u003c/a>, Oakland’s \u003ca href=\"https://www.instagram.com/uc_kayla/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">UC Kayla\u003c/a> and Sacramento’s \u003ca href=\"https://www.instagram.com/omb_peezy/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">OMB Peezy\u003c/a>, to name a few. “It was intentional to get different sounds,” Young JR tells me, noting the diversity in the region and then pointing out what’s going on in the Central Valley. “We’ve got a few Sacramento artists that sound \u003cem>different\u003c/em>,” he says, bringing to my mind artists like \u003ca href=\"https://www.instagram.com/cellyru/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Celly Ru\u003c/a>, \u003ca href=\"https://www.instagram.com/mozzy/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Mozzy,\u003c/a> \u003ca href=\"https://www.instagram.com/db.boutabag/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">DB Boutabag\u003c/a> and \u003ca href=\"https://www.instagram.com/natecurry_/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Nate Curry.\u003c/a> “They got their own sound; they kept their own sound and perfected their own sound,” says Young JR.\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" title=\"Gritty Lex - Juice (Official Visual)\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/uM2ietSPtX4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>Sacramento’s \u003ca href=\"https://www.instagram.com/grittylex/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Gritty Lex\u003c/a> has heard the Cali-rappers-sound-the-same claim, although she says it’s more about the men. “I don’t think there are a whole bunch of female rappers who get put into that category,” she tells me during a phone call a few months ago.\u003c/p>\n\u003cp>She floats in between genres, but identifies as an alternative hip-hop artist. Someone once described her sound as “if Jhené Aiko and XXXTentacion had a baby,” she says with a laugh.\u003c/p>\n\u003cp>Lex, who performed at Rolling Loud last year and just this month dropped a new project with Myles titled \u003cem>High Tolerance\u003c/em>, says the confining definition of the “West Coast sound” is something rappers deal with across the board. “A lot of rappers are already boxed in, no matter what they do. It’s not how I see it, but people’s attention spans are really short nowadays. Once a listener gets \u003cem>that\u003c/em>, they classify you as \u003cem>that\u003c/em>; it’s hard to break that barrier down.”\u003c/p>\n\u003cp>It’s a point that I’ve contemplated for some time, and a bit of a chicken or egg question. Was “that barrier” put there because the people said early on that West Coast hip-hop is the standard, and anything from out here has to fit into that mold? Or did the industry say this is how the West Coast sounds, so only artists who fit that mold rise to the top?\u003c/p>\n\u003cp>I called someone who knows about vocals, the industry and the coast.\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" title=\"P-Lo - Luh U ft. Bosko (Official Video)\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/bM50ahgsRMc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/p/CRXN6porW_G/?hl=en\">Bosko Kante\u003c/a>, an Oakland-based, Grammy-winning musician and creator of the handheld autotune instrument called the \u003ca href=\"https://www.electrospit.com/products/bosko-electrospit-talkbox-feature\" target=\"_blank\" rel=\"noopener noreferrer\">ElectroSpit Talkbox\u003c/a>, is originally from Portland, Oregon. Before moving to the Bay, he spent years in Los Angeles working with Bay Area artists like E-40, the Luniz and Dru Down. He also spent some time in Atlanta, where he worked Big Boi of Outkast. In 2020, Bosko contributed to Dua Lipa’s “Levitate,” arguably the biggest song of the year.\u003c/p>\n\u003cp>Back when he first moved to Los Angeles, Bosko says the popular artists of the time were Snoop and Warren G. “So I put out records, myself as a rapper, that sounded like those, because in my mind that’s what you had to do and that’s how you should sound to be successful,” Bosko tells me during a phone call. “To be within the West Coast rap genre, you have to be within a certain circle, but you want to be more toward the edge of that circle to stand out,” says Bosko, noting the odd balance of fitting in and simultaneously standing out.\u003c/p>\n\u003cp>As the founder of the \u003ca href=\"https://hiiiwav.org/\" target=\"_blank\" rel=\"noopener noreferrer\">Black Music Incubator\u003c/a> nonprofit, housed at the former site of Zoo Labs, Bosko helps artists develop their sound. So, clearly, I had to ask him if we all sound alike.\u003c/p>\n\u003cp>“I do not agree that all Northern Californian artists sound the same,” says Bosko. “What I will say is that I think the Bay Area culture is one where we want to be different. So, in some ways, maybe we sound the same in that we sound different than the rest of the country.”\u003c/p>\n\u003cp>He adds that most artists from this region are proud of being from here, and that’s shown through their unique slang and style. “I’ll give it up to the Bay for being the most unique region in the country, in my opinion,” he says.\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" title=\"Larry June & Cardo - Gas Station Run (Official Music Video)\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/Hyod7v38Ho0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>Whatever your flavor, you’ll find it between the Sierra Mountains and the Pacific Ocean.\u003c/p>\n\u003cp>You could be on some healthy player stuff and listen to San Francisco’s \u003ca href=\"https://www.instagram.com/larryjunetfm/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Larry June\u003c/a>. Or you could be on some ten-toes down “real P” stuff and listen to Oakland’s \u003ca href=\"https://www.instagram.com/capolow304/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Capolow\u003c/a>. Both of these artists use the ad-lib “Aye,” but do it in a different way. And you mean to tell me neither of them float your boat?\u003c/p>\n\u003cp>Sacramento’s \u003ca href=\"https://www.instagram.com/stunnagirl/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Stunna Girl\u003c/a> just dropped the braggadocio track “\u003ca href=\"https://www.youtube.com/watch?v=R8r-s0OyDHc\" target=\"_blank\" rel=\"noopener noreferrer\">Shut Me Up\u003c/a>.” Oakland’s \u003ca href=\"https://www.instagram.com/fredobagz4500/\" target=\"_blank\" rel=\"noopener noreferrer\">Fredo Bagz\u003c/a> has the aggressive flow on this week’s release “\u003ca href=\"https://www.youtube.com/watch?v=RT-NUfQns6U\" target=\"_blank\" rel=\"noopener noreferrer\">123\u003c/a>“. There’s the the spacey creative concepts found in \u003ca href=\"https://www.instagram.com/senorgigio/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Señor Gigio’s\u003c/a> music. The boom-bap music of Oakland’s \u003ca href=\"https://www.instagram.com/ovrkast/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Ovrkast\u003c/a>. San Francisco’s \u003ca href=\"https://www.instagram.com/thereal_lilkayla/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Lil Kayla\u003c/a> has been running it up all year — her confident but relaxed bars on “\u003ca href=\"https://www.youtube.com/watch?v=ySjDu0rZSKM\" target=\"_blank\" rel=\"noopener noreferrer\">11:11\u003c/a>” illustrate her approach to the game. Oakland’s \u003ca href=\"https://www.instagram.com/paris.nights/\" target=\"_blank\" rel=\"noopener noreferrer\">Paris Nights\u003c/a> is spittin’ with aggression on a track she dropped earlier this month, “\u003ca href=\"https://www.youtube.com/watch?v=7CSIc2Cvwh4\" target=\"_blank\" rel=\"noopener noreferrer\">Coldest\u003c/a>.”\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" title=\"Stunna Girl - Shut me up (Official Music Video)\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/R8r-s0OyDHc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/allhailtheqing/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Qing Qi\u003c/a>, the Bay Area actor and active member of the \u003ca href=\"https://www.instagram.com/putangclanofficial/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Pu Tang Clan\u003c/a>, just released the first episode of her web series \u003cem>All Hail The Qing\u003c/em>. But if you need some raunchy bars, I’d suggest checking last year’s song “\u003ca href=\"https://www.youtube.com/watch?v=rsMhenbNtjE\" target=\"_blank\" rel=\"noopener noreferrer\">Big D\u003c/a>.” Frisco factor \u003ca href=\"https://www.instagram.com/dregs_one/\" target=\"_blank\" rel=\"noopener noreferrer\">Dregs-One\u003c/a> is a graffiti writer, hip-hop historian and lyricist who has a beer named after one of his recent projects, \u003cem>Fog Mode\u003c/em>. San Lorenzo’s \u003ca href=\"https://www.instagram.com/rubyibarra/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Ruby Ibarra\u003c/a>, \u003ca href=\"https://www.today.com/tmrw/vaccine-scientist-day-rapper-night-how-ruby-ibarra-defying-stereotypes-t218167\" target=\"_blank\" rel=\"noopener noreferrer\">a scientist\u003c/a> outside of her rap career, raps in English and Tagalog in the song “Us,” and it \u003ca href=\"https://www.youtube.com/watch?v=fgDki5-FQgY\" target=\"_blank\" rel=\"noopener noreferrer\">was featured on NBA 2K23\u003c/a>.\u003c/p>\n\u003cp>There’s the Spanglish wordplay about street life coming from Oakland’s \u003ca href=\"https://www.instagram.com/babygas/\" target=\"_blank\" rel=\"noopener noreferrer\">Baby Gas\u003c/a>. That gritty straightforward flow San Francisco’s \u003ca href=\"https://www.instagram.com/blimesbrixton/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Blimes Brixton\u003c/a>. The cutthroat bars of Stockton’s \u003ca href=\"https://www.youtube.com/watch?v=xMO5gBczc7Q\" target=\"_blank\" rel=\"noopener noreferrer\">EBK Bckdoe\u003c/a>. The flashy and uptempo music of \u003ca href=\"https://www.instagram.com/drebaexo/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Drebae\u003c/a>. The openly honest and catchy tunes coming from \u003ca href=\"https://www.instagram.com/marikasage/\" target=\"_blank\" rel=\"noopener noreferrer\">Marika Sage\u003c/a>. And there’s the multi-layered sounds of R&B, ranchera and rap coming from \u003ca href=\"https://www.instagram.com/ladona415/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">La Doña\u003c/a>, a daughter of the Mission District.\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" title=\"La Doña - Le Lo Lai (Official Music Video)\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/f13atQz5QtI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>Look, \u003ca href=\"https://www.instagram.com/professagabel/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Professa Gabel\u003c/a> has a chill flow. \u003ca href=\"https://www.instagram.com/fraktheperson/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Frak The Person\u003c/a> is a punchline and battle rapper. And \u003ca href=\"https://www.instagram.com/richiecunning/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Richie Cunning\u003c/a> just dropped an album, \u003cem>Big Deal\u003c/em>, that merges rap with that smoky, jazz-club Sinatra sound. All three are white dudes from San Francisco, and even \u003cem>they\u003c/em> sound different from one another.\u003c/p>\n\u003cp>There’s the hardened tales of returning from being incarcerated and getting back into the streets coming from artists like Oakland’s \u003ca href=\"https://www.instagram.com/killa_fonte/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Killa Fonte\u003c/a> and Richmond’s \u003ca href=\"https://www.instagram.com/_blastacannon_/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Bla$ta\u003c/a>. And there’s the glossy pop-style sound of Frisco’s \u003ca href=\"https://www.instagram.com/24kgoldn/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">24KGoldn\u003c/a>, who just might be the next Bieber — but with more bars.\u003c/p>\n\u003cp>\u003ciframe loading=\"lazy\" title=\"24kGoldn - Mood (Official Video) ft. iann dior\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/GrAchTdepsU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>Literally everything you could ask for.\u003c/p>\n\u003cp>To overlook the diversity of sounds coming from the people who call this place home is to completely dismiss what makes this place unique.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>And you’re telling me everyone from this region sounds the same? You, my friend, sound like everyone making that same old played-out-ass claim.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/arts/13920746/bay-area-rap-cmon-its-different","authors":["11491"],"categories":["arts_1","arts_69"],"tags":["arts_10342","arts_10278","arts_831","arts_9337","arts_13246","arts_1803","arts_924","arts_6500"],"featImg":"arts_13920913","label":"arts"},"arts_13908052":{"type":"posts","id":"arts_13908052","meta":{"index":"posts_1591205157","site":"arts","id":"13908052","score":null,"sort":[1642115193000]},"guestAuthors":[],"slug":"food-doesnt-slap","title":"Food Doesn't Slap","publishDate":1642115193,"format":"standard","headTitle":"Food Doesn’t Slap | KQED","labelTerm":{},"content":"\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">I\u003c/span>t’s 2022. Let’s get this out of the way. Stop saying food slaps.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-13833985\" src=\"https://ww2.kqed.org/arts/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_-160x184.jpg\" alt=\"\" width=\"160\" height=\"184\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_-160x184.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_.jpg 180w\" sizes=\"(max-width: 160px) 100vw, 160px\">\u003c/p>\n\u003cp>We’ve got enough problems as it is. We don’t need game-goofy folks out there misappropriating slang, leading our youth astray and contributing to the further decay of our society. People using a term deeply rooted in the culture of Bay Area hip-hop in a way that has nothing to do with the Bay Area, nor hip-hop.\u003c/p>\n\u003cp>I invite you to do a simple social media search of the term “\u003ca href=\"https://twitter.com/search?q=food%20slaps&src=typed_query&f=live\" target=\"_blank\" rel=\"noopener noreferrer\">food slaps\u003c/a>.” What you’ll find is that fools are \u003cem>still\u003c/em> saying it, and people are \u003cem>still\u003c/em> trying to correct them, bless their hearts.\u003c/p>\n\u003cp>“Slap” is about the sound of music when it hits your ears, not the flavor of food when it touches your tastebuds. Period.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Here we are, collectively surging into year three of the COVID-19 pandemic, with new variants sending people to hospitals across the country in droves. We really don’t have time to address how our jargon is (mis)used.\u003c/p>\n\u003cp>We should be worried that the United States’ current surge in COVID-19 cases is so bad that just outside of the nation’s capital, they’re \u003ca href=\"https://www.fox5dc.com/news/montgomery-county-school-officials-call-on-national-guard-amid-bus-driver-shortage\">calling in the National Guard\u003c/a> to drive school buses. We should be alarmed that this past Tuesday, the Hayward school district went\u003ca href=\"https://abc7news.com/hayward-unified-schools-virtual-unfied-learning-distance/11455635/\"> back to distanced learning for a week\u003c/a>, the \u003ca href=\"https://oaklandside.org/2022/01/06/oakland-teachers-plan-sickout-protest-as-omicron-cases-surge/\">Oakland teachers staged a sick-out\u003c/a> and \u003ca href=\"https://twitter.com/ashleynmcb/status/1479604608368476161?s=20\">OUSD students are petitioning\u003c/a> for more COVID-safe resources and threatening to have their own sick-out.\u003c/p>\n\u003cp>That’s just a couple of the healthcare-related issues. Don’t get me started on \u003ca href=\"https://apnews.com/article/consumer-prices-inflation-c1bfd93ed1719cf0135420f4fd0270f9?utm_campaign=SocialFlow&utm_source=Twitter&utm_medium=AP\">stark increases on the price of goods\u003c/a>, \u003ca href=\"https://www.npr.org/2021/12/21/1065722993/communities-are-dealing-with-an-increase-in-homicides-whats-behind-the-rise\">the uptick in crime across the nation\u003c/a> and how police companies are leveraging this data \u003ca href=\"https://www.nbcnews.com/news/nbcblk/cities-vowed-2020-cut-police-funding-budgets-expanded-2021-rcna9864\">to bolster their budgets\u003c/a>.\u003c/p>\n\u003cp>The last thing we need right now is someone getting on Marshawn Lynch’s internet, talking about they “had a sandwich and it was slapping.” Man, what?\u003c/p>\n\u003cp>https://twitter.com/omgadrian/status/1187570425879904256?lang=en\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">T\u003c/span>here’s so many \u003ci>other\u003c/i> words to describe food. It can be “delicious,” “scrumptious,” “good”– even “dumbass good.” It can be “hittin’” or “bangin’,” “Smackin’ or “Shhhhmackin’.” One of my favorites is when you ask someone if the food is good and they emphatically reply, “It’s candy, bruh!”\u003c/p>\n\u003cp>It can even be “man, this sh*t right here,” or “that’s that sh*t right there.”\u003c/p>\n\u003cp>But food can’t slap. Don’t say it.\u003c/p>\n\u003cp>Before going further into my tirade, I will concede this: I understand the confusion. I’m not exactly sure of the roots of saying “food slaps,” but I know that in the film \u003cem>Friday After Next\u003c/em> (2002), the third installment in the \u003cem>Friday\u003c/em> film trilogy, comedian Don “D.C.” Curry’s character, Uncle Elroy, opens a barbecue restaurant with the tagline, “\u003ca href=\"https://www.youtube.com/watch?v=skKTrYFDYg0\">tastes so good, make you wanna slap your mamma\u003c/a>.”\u003c/p>\n\u003cp>After this claim, his brother in the film, Willie Jones (played by the late John Witherspoon), proceeds to slap the ancestors’ blessings out of their mother. Ah, Hollywood magic.\u003c/p>\n\u003cp>There isn’t a piece of food on this earth good enough to make me even think about slapping my momma. “Slap” doesn’t even come to mind when we’re talking about food.\u003c/p>\n\u003cp>“Slap” is reserved for describing the audio experience of encountering someone with a stupid sound system, sliding down the block in a Box Chevy or a Delta 88 \u003cem>slappin’\u003c/em> Keak Da Sneak’s “T-Shirts Blue Jeans & Nikes,” and the bass line is kicking like a mule in heat.\u003c/p>\n\u003cp>“Slap” is a descriptor that was popularized during the hyphy movement, circa 2004. It was used to illustrate the type of impact on a person’s face when they encounter D-Lo’s “No Hoe” for the first time.\u003c/p>\n\u003cp>The late great producer Traxamillion used the term “Slapp,” with two Ps, just to emphasize the strength with which the song was slappin’.\u003c/p>\n\u003cfigure id=\"attachment_13908143\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13908143\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/01/Traxamillion.SlappAddict-800x600.jpg\" alt=\"A CD with the producer Traxamillion on the cover.\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Traxamillion.SlappAddict-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Traxamillion.SlappAddict-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Traxamillion.SlappAddict-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Traxamillion.SlappAddict-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Traxamillion.SlappAddict-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Traxamillion.SlappAddict.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">San Jose producer Traxamillion’s 2006 album ‘The Slapp Addict’ slapped so hard, it required two “P”s in the title. \u003ccite>(Gabe Meline/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But before we were goin’ dumb, the term was already floating around the music-sphere, most often in reference to “slapping the bass,” a percussive way of playing the bass guitar with one’s thumb. (Larry Graham and Bootsy Collins are the godfathers of slapping, but you’ve probably heard it on \u003cem>\u003ca href=\"https://www.youtube.com/watch?v=slbco4zHmt8\" target=\"_blank\" rel=\"noopener noreferrer\">Seinfeld\u003c/a>\u003c/em>, or joked about in the movie \u003ca href=\"https://www.youtube.com/watch?v=RUuplQuk9Ck\">\u003cem>I Love You, Man\u003c/em>\u003c/a>.)\u003c/p>\n\u003cp>And yes, at the same time, \u003ca href=\"https://www.etymonline.com/word/slap\" target=\"_blank\" rel=\"noopener noreferrer\">the etymology of the word “slap”\u003c/a> reportedly dates to the 15th century, rooted in the literal act of gracing one’s cheek (facial or buttock) with a fierce open-palm.\u003c/p>\n\u003cp>So yes, “slap” has multiple meanings, just like so many other words in the English language. But it doesn’t apply to food. That’s the glory of slang, ever-evolving, and keeping the Queen’s English youthful.\u003c/p>\n\u003cp>https://twitter.com/hellasoosh/status/1100901490535759872\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">F\u003c/span>or instance, if I say “pull up,” that can mean that I’m asking you to hit a set of 10 on the chin-up bar in the doorway, it can mean come over for a friendly gathering, or it can mean bring yo mark-ass over here I’m finna put these hands on you.\u003c/p>\n\u003cp>When someone says “put these hands on you,” it means they plan on fighting, squaring up, throwing hands or catching a fade.\u003c/p>\n\u003cp>This is where it gets tricky.\u003c/p>\n\u003cp>“Fade,” or rather “fading up,” can also be a request that everyone pitch in a couple dollars on something, usually reefer. Not to mention a “fade route” is a path for a wide receiver to run in football. Being “faded” is being intoxicated. “Fading” something is coloring it in a spectrum that goes from dark to light. And, of course, “a fade” is also a haircut.\u003c/p>\n\u003cp>And oh man, if your barber or hairstylist is nice at their job, they’ve “got bars.” But having “bars” can also mean that you know how to drive a car extremely well. Or that you’re an exceptional blunt roller. Mind you, saying that a person “got bars” can also mean they are a very skilled rapper.\u003c/p>\n\u003cp>(You picking up what I’m putting down?)\u003c/p>\n\u003cp>If a person is a skilled rapper, it’s more common for folks to say that they’re “spittin’ gas”/ “gassin a track.” But be careful, because “gas” can also mean high quality reefer (it always comes back to reefer).\u003c/p>\n\u003cp>Additionally, “gassin’” can also mean lying, or “blowing up someone’s head.” Lastly, “having gas” can mean fuel in your car’s gas tank, or indigestion in your tummy’s tank.\u003c/p>\n\u003cp>Context is everything, eh?\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13908144\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/01/FoodDoesntSlap.jpg\" alt=\"\" width=\"423\" height=\"423\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/FoodDoesntSlap.jpg 423w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/FoodDoesntSlap-160x160.jpg 160w\" sizes=\"(max-width: 423px) 100vw, 423px\">\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">I\u003c/span> could keep going for days about Northern Californian colloquialisms, and how tricky they are. But the mutation of words isn’t specific to this region—lest I remind you of the great “\u003ca href=\"https://hiphopdx.com/news/id.56660/title.ight-well-bite-examining-hip-hop-twitters-latest-obsession-with-the-glizzy#signup\" target=\"_blank\" rel=\"noopener noreferrer\">glizzy\u003c/a>” scandal of summer 2020 that had a solid portion of the Atlantic seaboard up in arms.\u003c/p>\n\u003cp>(The term “Glizzy” reportedly originated in the greater Washington D.C. area, and is a euphemism for hot dog, but it comes from how folks would describe a glock, or the extended clip that protrudes from a handgun. And I’m pretty sure there’s some connection to male anatomy in there too.)\u003c/p>\n\u003cp>Point being: words often have multiple meanings. It’s a fact of life. Even if every other aspect of Bay Area lingo from “bootsie” to “bipper” can be used in multiple ways, “slap” is where we as a community draw the line. I can’t even think of any other words that we collectively believe should have just one meani…..\u003c/p>\n\u003cp>Oh, wait: “Bop.” That’s another one. Because, to some, “bop” is a tasteful catchy song. But, uh, where I’m from, it means that you’re a hoe. And I mean “hoe” as in “a promiscuous person,” not “a garden tool.”\u003c/p>\n\u003cp>Ah, language. A collection of symbols that people have agreed upon, and oftentimes disagree upon. I bet as soon as the first humans started talking, an argument ensued soon after.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13908148\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/01/Twitter.Food_.Slaps_-800x361.jpg\" alt=\"\" width=\"800\" height=\"361\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Twitter.Food_.Slaps_-800x361.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Twitter.Food_.Slaps_-1020x461.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Twitter.Food_.Slaps_-160x72.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Twitter.Food_.Slaps_-768x347.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Twitter.Food_.Slaps_-1536x694.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Twitter.Food_.Slaps_.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>Look, when it boils down to it, I’m all for free speech: Say what you want, just know the consequences of your actions.\u003c/p>\n\u003cp>I do stand \u003ca href=\"https://twitter.com/omgadrian/status/1187570425879904256?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">with E-40\u003c/a>, \u003ca href=\"https://twitter.com/p_lo/status/1311551426817007621?s=20\" target=\"_blank\" rel=\"noopener noreferrer\">P-Lo\u003c/a> and many others in this fight against misuse of our innovative idioms.\u003c/p>\n\u003cp>And at the same time, I know words change. Language evolves, just like the world we’re attempting to make sense of through the words we use.\u003c/p>\n\u003cp>While I envision a world where we can come together on one accord, and conquer the problems of our time—the spread of COVID, the fractured education system, economic disparity, the impending collapse of civilization—I imagine that it’ll be hard to do if we’re arguing about the proper use of lexicon.\u003c/p>\n\u003cp>In conclusion, the Raiders and 49ers are in the playoffs, Klay Thompson is back on the basketball court, housing is a human right, no one should be hungry in the wealthiest country in the world, mass incarceration is inhumane, and we don’t say “food slaps.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>But we do say “Frisco.”\u003c/p>\n\n","blocks":[],"excerpt":"It's 2022. Let's get this out of the way.","status":"publish","parent":0,"modified":1705007312,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":45,"wordCount":1712},"headData":{"title":"Food Doesn't Slap | KQED","description":"It's 2022. Let's get this out of the way.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Food Doesn't Slap","datePublished":"2022-01-13T23:06:33.000Z","dateModified":"2024-01-11T21:08:32.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"source":"The Issues of Our Time","sticky":false,"templateType":"standard","featuredImageType":"standard","excludeFromSiteSearch":"Include","path":"/arts/13908052/food-doesnt-slap","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">I\u003c/span>t’s 2022. Let’s get this out of the way. Stop saying food slaps.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-13833985\" src=\"https://ww2.kqed.org/arts/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_-160x184.jpg\" alt=\"\" width=\"160\" height=\"184\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_-160x184.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_.jpg 180w\" sizes=\"(max-width: 160px) 100vw, 160px\">\u003c/p>\n\u003cp>We’ve got enough problems as it is. We don’t need game-goofy folks out there misappropriating slang, leading our youth astray and contributing to the further decay of our society. People using a term deeply rooted in the culture of Bay Area hip-hop in a way that has nothing to do with the Bay Area, nor hip-hop.\u003c/p>\n\u003cp>I invite you to do a simple social media search of the term “\u003ca href=\"https://twitter.com/search?q=food%20slaps&src=typed_query&f=live\" target=\"_blank\" rel=\"noopener noreferrer\">food slaps\u003c/a>.” What you’ll find is that fools are \u003cem>still\u003c/em> saying it, and people are \u003cem>still\u003c/em> trying to correct them, bless their hearts.\u003c/p>\n\u003cp>“Slap” is about the sound of music when it hits your ears, not the flavor of food when it touches your tastebuds. Period.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Here we are, collectively surging into year three of the COVID-19 pandemic, with new variants sending people to hospitals across the country in droves. We really don’t have time to address how our jargon is (mis)used.\u003c/p>\n\u003cp>We should be worried that the United States’ current surge in COVID-19 cases is so bad that just outside of the nation’s capital, they’re \u003ca href=\"https://www.fox5dc.com/news/montgomery-county-school-officials-call-on-national-guard-amid-bus-driver-shortage\">calling in the National Guard\u003c/a> to drive school buses. We should be alarmed that this past Tuesday, the Hayward school district went\u003ca href=\"https://abc7news.com/hayward-unified-schools-virtual-unfied-learning-distance/11455635/\"> back to distanced learning for a week\u003c/a>, the \u003ca href=\"https://oaklandside.org/2022/01/06/oakland-teachers-plan-sickout-protest-as-omicron-cases-surge/\">Oakland teachers staged a sick-out\u003c/a> and \u003ca href=\"https://twitter.com/ashleynmcb/status/1479604608368476161?s=20\">OUSD students are petitioning\u003c/a> for more COVID-safe resources and threatening to have their own sick-out.\u003c/p>\n\u003cp>That’s just a couple of the healthcare-related issues. Don’t get me started on \u003ca href=\"https://apnews.com/article/consumer-prices-inflation-c1bfd93ed1719cf0135420f4fd0270f9?utm_campaign=SocialFlow&utm_source=Twitter&utm_medium=AP\">stark increases on the price of goods\u003c/a>, \u003ca href=\"https://www.npr.org/2021/12/21/1065722993/communities-are-dealing-with-an-increase-in-homicides-whats-behind-the-rise\">the uptick in crime across the nation\u003c/a> and how police companies are leveraging this data \u003ca href=\"https://www.nbcnews.com/news/nbcblk/cities-vowed-2020-cut-police-funding-budgets-expanded-2021-rcna9864\">to bolster their budgets\u003c/a>.\u003c/p>\n\u003cp>The last thing we need right now is someone getting on Marshawn Lynch’s internet, talking about they “had a sandwich and it was slapping.” Man, what?\u003c/p>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"singleTwitterStatus","attributes":{"named":{"id":"1187570425879904256"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">T\u003c/span>here’s so many \u003ci>other\u003c/i> words to describe food. It can be “delicious,” “scrumptious,” “good”– even “dumbass good.” It can be “hittin’” or “bangin’,” “Smackin’ or “Shhhhmackin’.” One of my favorites is when you ask someone if the food is good and they emphatically reply, “It’s candy, bruh!”\u003c/p>\n\u003cp>It can even be “man, this sh*t right here,” or “that’s that sh*t right there.”\u003c/p>\n\u003cp>But food can’t slap. Don’t say it.\u003c/p>\n\u003cp>Before going further into my tirade, I will concede this: I understand the confusion. I’m not exactly sure of the roots of saying “food slaps,” but I know that in the film \u003cem>Friday After Next\u003c/em> (2002), the third installment in the \u003cem>Friday\u003c/em> film trilogy, comedian Don “D.C.” Curry’s character, Uncle Elroy, opens a barbecue restaurant with the tagline, “\u003ca href=\"https://www.youtube.com/watch?v=skKTrYFDYg0\">tastes so good, make you wanna slap your mamma\u003c/a>.”\u003c/p>\n\u003cp>After this claim, his brother in the film, Willie Jones (played by the late John Witherspoon), proceeds to slap the ancestors’ blessings out of their mother. Ah, Hollywood magic.\u003c/p>\n\u003cp>There isn’t a piece of food on this earth good enough to make me even think about slapping my momma. “Slap” doesn’t even come to mind when we’re talking about food.\u003c/p>\n\u003cp>“Slap” is reserved for describing the audio experience of encountering someone with a stupid sound system, sliding down the block in a Box Chevy or a Delta 88 \u003cem>slappin’\u003c/em> Keak Da Sneak’s “T-Shirts Blue Jeans & Nikes,” and the bass line is kicking like a mule in heat.\u003c/p>\n\u003cp>“Slap” is a descriptor that was popularized during the hyphy movement, circa 2004. It was used to illustrate the type of impact on a person’s face when they encounter D-Lo’s “No Hoe” for the first time.\u003c/p>\n\u003cp>The late great producer Traxamillion used the term “Slapp,” with two Ps, just to emphasize the strength with which the song was slappin’.\u003c/p>\n\u003cfigure id=\"attachment_13908143\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13908143\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/01/Traxamillion.SlappAddict-800x600.jpg\" alt=\"A CD with the producer Traxamillion on the cover.\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Traxamillion.SlappAddict-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Traxamillion.SlappAddict-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Traxamillion.SlappAddict-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Traxamillion.SlappAddict-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Traxamillion.SlappAddict-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Traxamillion.SlappAddict.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">San Jose producer Traxamillion’s 2006 album ‘The Slapp Addict’ slapped so hard, it required two “P”s in the title. \u003ccite>(Gabe Meline/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But before we were goin’ dumb, the term was already floating around the music-sphere, most often in reference to “slapping the bass,” a percussive way of playing the bass guitar with one’s thumb. (Larry Graham and Bootsy Collins are the godfathers of slapping, but you’ve probably heard it on \u003cem>\u003ca href=\"https://www.youtube.com/watch?v=slbco4zHmt8\" target=\"_blank\" rel=\"noopener noreferrer\">Seinfeld\u003c/a>\u003c/em>, or joked about in the movie \u003ca href=\"https://www.youtube.com/watch?v=RUuplQuk9Ck\">\u003cem>I Love You, Man\u003c/em>\u003c/a>.)\u003c/p>\n\u003cp>And yes, at the same time, \u003ca href=\"https://www.etymonline.com/word/slap\" target=\"_blank\" rel=\"noopener noreferrer\">the etymology of the word “slap”\u003c/a> reportedly dates to the 15th century, rooted in the literal act of gracing one’s cheek (facial or buttock) with a fierce open-palm.\u003c/p>\n\u003cp>So yes, “slap” has multiple meanings, just like so many other words in the English language. But it doesn’t apply to food. That’s the glory of slang, ever-evolving, and keeping the Queen’s English youthful.\u003c/p>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"singleTwitterStatus","attributes":{"named":{"id":"1100901490535759872"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">F\u003c/span>or instance, if I say “pull up,” that can mean that I’m asking you to hit a set of 10 on the chin-up bar in the doorway, it can mean come over for a friendly gathering, or it can mean bring yo mark-ass over here I’m finna put these hands on you.\u003c/p>\n\u003cp>When someone says “put these hands on you,” it means they plan on fighting, squaring up, throwing hands or catching a fade.\u003c/p>\n\u003cp>This is where it gets tricky.\u003c/p>\n\u003cp>“Fade,” or rather “fading up,” can also be a request that everyone pitch in a couple dollars on something, usually reefer. Not to mention a “fade route” is a path for a wide receiver to run in football. Being “faded” is being intoxicated. “Fading” something is coloring it in a spectrum that goes from dark to light. And, of course, “a fade” is also a haircut.\u003c/p>\n\u003cp>And oh man, if your barber or hairstylist is nice at their job, they’ve “got bars.” But having “bars” can also mean that you know how to drive a car extremely well. Or that you’re an exceptional blunt roller. Mind you, saying that a person “got bars” can also mean they are a very skilled rapper.\u003c/p>\n\u003cp>(You picking up what I’m putting down?)\u003c/p>\n\u003cp>If a person is a skilled rapper, it’s more common for folks to say that they’re “spittin’ gas”/ “gassin a track.” But be careful, because “gas” can also mean high quality reefer (it always comes back to reefer).\u003c/p>\n\u003cp>Additionally, “gassin’” can also mean lying, or “blowing up someone’s head.” Lastly, “having gas” can mean fuel in your car’s gas tank, or indigestion in your tummy’s tank.\u003c/p>\n\u003cp>Context is everything, eh?\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13908144\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/01/FoodDoesntSlap.jpg\" alt=\"\" width=\"423\" height=\"423\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/FoodDoesntSlap.jpg 423w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/FoodDoesntSlap-160x160.jpg 160w\" sizes=\"(max-width: 423px) 100vw, 423px\">\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">I\u003c/span> could keep going for days about Northern Californian colloquialisms, and how tricky they are. But the mutation of words isn’t specific to this region—lest I remind you of the great “\u003ca href=\"https://hiphopdx.com/news/id.56660/title.ight-well-bite-examining-hip-hop-twitters-latest-obsession-with-the-glizzy#signup\" target=\"_blank\" rel=\"noopener noreferrer\">glizzy\u003c/a>” scandal of summer 2020 that had a solid portion of the Atlantic seaboard up in arms.\u003c/p>\n\u003cp>(The term “Glizzy” reportedly originated in the greater Washington D.C. area, and is a euphemism for hot dog, but it comes from how folks would describe a glock, or the extended clip that protrudes from a handgun. And I’m pretty sure there’s some connection to male anatomy in there too.)\u003c/p>\n\u003cp>Point being: words often have multiple meanings. It’s a fact of life. Even if every other aspect of Bay Area lingo from “bootsie” to “bipper” can be used in multiple ways, “slap” is where we as a community draw the line. I can’t even think of any other words that we collectively believe should have just one meani…..\u003c/p>\n\u003cp>Oh, wait: “Bop.” That’s another one. Because, to some, “bop” is a tasteful catchy song. But, uh, where I’m from, it means that you’re a hoe. And I mean “hoe” as in “a promiscuous person,” not “a garden tool.”\u003c/p>\n\u003cp>Ah, language. A collection of symbols that people have agreed upon, and oftentimes disagree upon. I bet as soon as the first humans started talking, an argument ensued soon after.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13908148\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/01/Twitter.Food_.Slaps_-800x361.jpg\" alt=\"\" width=\"800\" height=\"361\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Twitter.Food_.Slaps_-800x361.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Twitter.Food_.Slaps_-1020x461.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Twitter.Food_.Slaps_-160x72.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Twitter.Food_.Slaps_-768x347.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Twitter.Food_.Slaps_-1536x694.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/01/Twitter.Food_.Slaps_.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>Look, when it boils down to it, I’m all for free speech: Say what you want, just know the consequences of your actions.\u003c/p>\n\u003cp>I do stand \u003ca href=\"https://twitter.com/omgadrian/status/1187570425879904256?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">with E-40\u003c/a>, \u003ca href=\"https://twitter.com/p_lo/status/1311551426817007621?s=20\" target=\"_blank\" rel=\"noopener noreferrer\">P-Lo\u003c/a> and many others in this fight against misuse of our innovative idioms.\u003c/p>\n\u003cp>And at the same time, I know words change. Language evolves, just like the world we’re attempting to make sense of through the words we use.\u003c/p>\n\u003cp>While I envision a world where we can come together on one accord, and conquer the problems of our time—the spread of COVID, the fractured education system, economic disparity, the impending collapse of civilization—I imagine that it’ll be hard to do if we’re arguing about the proper use of lexicon.\u003c/p>\n\u003cp>In conclusion, the Raiders and 49ers are in the playoffs, Klay Thompson is back on the basketball court, housing is a human right, no one should be hungry in the wealthiest country in the world, mass incarceration is inhumane, and we don’t say “food slaps.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But we do say “Frisco.”\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/arts/13908052/food-doesnt-slap","authors":["11491"],"categories":["arts_1","arts_2303","arts_835"],"tags":["arts_14452","arts_2767","arts_1601","arts_10342","arts_10278","arts_16433","arts_1803"],"featImg":"arts_13908154","label":"source_arts_13908052"},"arts_13905208":{"type":"posts","id":"arts_13905208","meta":{"index":"posts_1591205157","site":"arts","id":"13905208","score":null,"sort":[1635290931000]},"guestAuthors":[],"slug":"a-new-generation-of-filipino-hip-hop-builds-on-a-deep-bay-area-legacy","title":"A New Generation of Filipino Hip-Hop Builds On a Deep Bay Area Legacy","publishDate":1635290931,"format":"standard","headTitle":"A New Generation of Filipino Hip-Hop Builds On a Deep Bay Area Legacy | KQED","labelTerm":{"site":"arts"},"content":"\u003cp>\u003cspan style=\"font-weight: 400\">Guapdad 4000 isn’t your prototypical rapper. For starters, the West Oakland artist is part of the Marvel Universe’s \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Shang-Chi and the Legend of the Ten Rings\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> soundtrack, something he’s proud about as a comic head.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“I’m a huge Marvel fan and it was the first Asian American movie. I knew they was finna go crazy,” he says. “I was juiced. Especially to champion my Filipino side as a part of that. And it takes place in the Bay? Not even Thanos could snap me out of that.” [aside postid='arts_13902470']\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">If you don’t know Guap, he’s an essential player in the Bay Area’s latest wave of Filipino American artists who’ve taken over the scene with their eclectically unparalleled vibrancy. You can’t talk about Bay Area music in 2021 without mentioning him or the “\u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=0SeZHOqSsZA\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">same squad, same squad\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">” of Fil Ams from here, including H.E.R, Ruby Ibarra, \u003ca href=\"https://www.kqed.org/arts/13924828/rocky-rivera-ruckus-magazine-hyphy-movement-hip-hop\">Rocky Rivera\u003c/a>, P-Lo, Kuya Beats and Saweetie, to name a a few. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Saweetie has \u003c/span>\u003ca href=\"https://www.billboard.com/articles/columns/hip-hop/9446648/saweetie-tap-in-top-10-rb-hip-hop-songs-chart\">\u003cspan style=\"font-weight: 400\">two chart-topping singles\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and a McDonald’s meal with her name on it. P-Lo \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13899945/how-the-bay-area-reshaped-a-classic-soundtrack\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">produced “About That Time,”\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> the most-streamed song from this summer’s \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Space Jam: A New Legacy\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> soundtrack, featuring verses from NBA All Star Damian Lillard, G-Eazy and White Dave. H.E.R won four Grammys and launched the \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13903394/photos-h-e-r-erykah-badu-and-other-rb-stars-shine-at-lights-on-festival\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Lights On Festival\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, with nearly 6 million followers on Instagram. Rivera added “author” to her resume with the \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13894648/rapper-and-activist-rocky-rivera-embraces-growth-in-her-first-book-snakeskin\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">publication of her debut book\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. Ibarra is literally \u003ca href=\"https://www.kqed.org/arts/13887169/whats-on-your-ballot-ruby-ibarra-rapper-and-scientist\" target=\"_blank\" rel=\"noopener noreferrer\">a scientist\u003c/a> and \u003c/span>\u003ca href=\"https://www.nbcbayarea.com/community/asian-pacific-america/scientist-and-rapper-ruby-ibarra-on-asian-pacific-america/2580781/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">co-founded the Pinays Rising Scholarship Program\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. And that’s just in the past few months.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">This list doesn’t even include the unquantifiable amount of genuine community work, activism and representation each artist has provided throughout Northern California and beyond over their careers and lifetimes. It also doesn’t even touch on the OG Pinoys and Pinays who certainly paved the path for this ascendance to happen.\u003c/span>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13903463\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13903463\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/09/D7A5910.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/09/D7A5910.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/09/D7A5910-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/09/D7A5910-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">H.E.R. performs at Lights On Festival at Concord Pavilion on Sunday, Sept. 19, 2021. \u003ccite>(Estefany Gonzalez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>A-Side: Chicken Adobo\u003c/h2>\n\u003cp>\u003cspan style=\"font-weight: 400\">“My mother’s side is Filipino. My grandma is a short, 5’3” lady from Zambales in the Philippines. My grandfather is Black and was a merchant marine out there on a military base. They met and decided to move to Oakland and that’s how my roots started in the Bay,” Guap says.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">It’s a relatable truth for many Bay Area locals, who’ve grown up here with mixed backgrounds and a fluid sense of self across the generations. Alongside his Fil Am peers, Guap is voicing his multi-ethnic experience in an idiosyncratic, hyphy-melodic way, narrating where he’s from and his journey navigating the world as a Black Pinoy.\u003c/span>\u003c/p>\n\u003cp>https://youtu.be/1DaovaJgytE\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">With his popular single “Chicken Adobo” (a love song inspired by his lola’s cooking) and his feature on Thundercat’s “\u003ca href=\"https://youtu.be/T2bcUZj6LAc\" target=\"_blank\" rel=\"noopener noreferrer\">Dragonball Durag\u003c/a>” (a tribute to the classic anime), Guap is constantly dropping hints about his Asian American upbringing and identity—though, most people admittedly don’t perceive him as Filipino upon initially seeing him.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“My direct portion is one-fourth Filipino,” he says. “I don’t use that mindstate though. I’m equal Black and Filipino. My lola raised me in a biracial household, cooking and speaking both languages. I went to an all-Filipino church for 15 years. I was immersed in the culture. Hella [stuff] in my upbringing comes straight from my Filipino side.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Guap’s style and albums are reflective of his modern Filipino upbringing in the Bay Area—which is to say, it’s not singularly limited. It’s multidimensional and authentic, an unapologetic fusion. And it’s helping to put Filipino Americans back on the map. \u003c/span>\u003cspan style=\"font-weight: 400\">But he’s not alone. He just happens to be one \u003c/span>\u003cspan style=\"font-weight: 400\">“\u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=zQuajCfNBA8\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Alpha\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">”\u003c/span>\u003cspan style=\"font-weight: 400\"> in this group of trendsetters. \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13867199\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13867199\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2019/09/Saweetie-800x450.jpg\" alt=\"Saweetie performs at Rolling Loud 2018 in Oakland.\" width=\"800\" height=\"450\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2019/09/Saweetie.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2019/09/Saweetie-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2019/09/Saweetie-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Saweetie performs at Rolling Loud 2018 in Oakland. \u003ccite>(Estefany Gonzalez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">“If you look at every pillar in hip-hop that exists, all of ’em, it’s gonna be at least one Filipino in there that’s a legend,” Guapdad says. “Chad Hugo [from The Neptunes]. H.E.R. Qbert. Jabbawockeez. Over the years Filipinos have found ways to integrate themselves seamlessly. It’s global but it’s also bringing that back to a local scale.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In other words, they got roots.\u003c/span>\u003c/p>\n\u003ch2>B-Side: Origins and Migrations\u003c/h2>\n\u003cp>\u003cspan style=\"font-weight: 400\">With over 310,000 Filipino residents, \u003c/span>\u003ca href=\"https://www.asianjournal.com/usa/dateline-usa/pew-research-over-4-2m-filipino-americans-in-the-us/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">the San Francisco Bay Area boasts the second-largest population of the diaspora in the United States\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. Per capita, it’s among the most densely populated Filipino areas outside of the Philippines. It’s no surprise then that \u003c/span>\u003ca href=\"https://www.vox.com/2020/3/10/21172993/filipino-neighborhood-san-francisco-destroyed-i-hotel\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">there was once a Manilatown in San Francisco\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, which blossomed from the 1920s through the 1970s until it was systematically dismantled and cannibalized as part of the “Manhattanization” of downtown’s Financial District. Starting in the 1950s, low-income Filipinos were evicted to make room for “a Wall Street of the West.” The story is just one chapter of the ongoing battle to maintain affordable housing in one of the world’s most expensive cities. \u003c/span>\u003c/p>\n\u003cp>https://youtu.be/tcsdglJFT0M\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Still, Filipinos have thrived along the Bay Area’s shorelines, allowing for many artists, activists and changemakers to emerge and collaboratively grow here—especially through the rebellion of hip-hop.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“We were raised by brown immigrants in America, but immigrants who were educated in American colonial systems,” says \u003ca href=\"https://barbarajanereyes.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Barbara Jane Reyes\u003c/a>, a Manila-born poet and professor at the University of San Francisco. “Our parents’ aesthetic preferences were rooted in colonial whiteness. So seeing brown kids having a good time while listening to what we were told was the music of Black people seemed scary to them.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">By adopting hip-hop as a form of self expression, many Filipinos during the 1980s were able to create a sense of selfhood that might’ve otherwise felt trampled on or neglected by previous generations and institutional ideologies. [aside postid='arts_13812554']\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">But how exactly did so many Filipinos like Reyes, who grew up in the East Bay, and her family end up migrating to the San Francisco Bay Area—where they’ve been able to directly participate in hip-hop’s growth—to begin with? \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The story spans centuries, but Reyes tells me there was a turning point in 1965, when President Lyndon B. Johnson signed the \u003c/span>\u003ca href=\"https://www.history.com/topics/immigration/us-immigration-since-1965\">\u003cspan style=\"font-weight: 400\">The Immigration and Nationality Act\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. In an effort to attract skilled labor, the law abolished discriminatory quotas that once prevented Asians and Pacific Islanders from entering the country after World War II. The decision might’ve been the most influential factor in allowing Filipino families to spread across California, forever changing the demographics of coastal North America.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“We had migrant laborers who came to the territory of Hawai’i in 1905. Then laborers who came to the continental West Coast in the ’20s and ’30s,” says Professor Reyes. “Then World War II happened and there’s another wave of migration with [Filipino] Americans who enlist in the military, go to the Philippines to fight, and come back with war brides to the States and raise their families here. It wasn’t until ’65 til that all opened up more. And we’ve been here ever since.” \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Importantly, the 1965 Act was largely a result of monumental liberation efforts made during the Civil Rights, Chicano and United Farmworkers Movements. That unity among multi-ethnic, working-class communities foreshadowed an allyship that would eventually coalesce organically into hip-hop.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“It wasn’t about popular entertainment but had something to do with making cultural and political statements,” says Reyes. “Listening to hip-hop, I realized something else was happening that made me have to look at my parents’ colonial education and love for whiteness. Going to rap was part of that exploration of asking, ‘Why do you love whiteness so much and why is Blackness so scary to you?’ How do we find kinship in those communities?” [aside postid=\"arts_13895462']\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">By the late 1980s, Filipinos had fully integrated themselves into Bay Area shipyards and city centers as military personnel and blue-collar workers. They also moved into suburbs and middle-class areas with access to college and professional careers in health, education and other fields. Their proliferation led to more intersectional involvement in Americanized cultures, such as\u003c/span>\u003ca href=\"https://www.undiscoveredsf.com/blog/2019/7/13/a-look-back-at-filipino-american-rampb-music-of-the-1990s\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\"> freestyle and R&B of the ’90s\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">With a visible community already established, and clearly growing, conditions led to the formation of tightly-connected enclaves in places like Fremont, Vallejo and, most famously, Daly City.\u003c/span>\u003c/p>\n\u003ch2>C-Side: Spinning Records, Breaking Barriers\u003c/h2>\n\u003cp>\u003cspan style=\"font-weight: 400\">Filipinos have always been present in Bay Area hip-hop. Ever since the artform emerged as a vehicle for social justice and cultural empowerment, they’ve been among the most active participants in DJing, breakdancing, graffiti and MCing—from Daly City to Vallejo and back down to San Jose. Like many diverse immigrant diasporas who serendipitously arrive in the Golden State, Fil Ams have been a true staple in our neighborhoods, and their role in hip-hop is a reflection of that shared, liberating transcendence.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“My aunt, \u003c/span>\u003ca href=\"https://www.hopclear.com/filipino-amerian-mom-goes-viral-for-being-an-awesome-dj/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">DJ Lady Ames\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, was one of the first Pinay DJs to come out of San Francisco. She went to Balboa High \u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=XbnDXp4lYuk\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">during the ’80s while the mobile DJing scene was happening\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, and she started a crew with her friends,” says Delrokz.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13905237\" class=\"wp-caption alignright\" style=\"max-width: 512px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13905237\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/10/delrokz.jpg\" alt=\"\" width=\"512\" height=\"341\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/10/delrokz.jpg 512w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/10/delrokz-160x107.jpg 160w\" sizes=\"(max-width: 512px) 100vw, 512px\">\u003cfigcaption class=\"wp-caption-text\">Delrokz in his Hayward record shop, The Stacks. \u003ccite>(Alan Chazaro)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">Del is a DJ and b-boy who has lived all over the “Yay Area,” but is currently posted up in downtown Hayward, where he owns his new record shop, \u003ca href=\"https://www.thestacksrecordshop.com/\" target=\"_blank\" rel=\"noopener noreferrer\">The Stacks\u003c/a>.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“To be Filipina and have a whole crew of DJs, that was revolutionary at its time in the early ’80s,” he says. “They were an all Pinay group, The GoGos. There really weren’t that many women DJs getting attention back then. But I grew up around her and my uncles and that whole culture. It’s part of who I am.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Del is the founder and organizer of \u003c/span>\u003ca href=\"https://www.instagram.com/breakthebay/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Break the Bay\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, an annual five-on-five breakdance competition that spins on principles of community, fun and “healthy competition.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">It’s yet another manifestation of how the Filipino homies have not only been a part of the culture, but have pioneered spaces for others to be a part of the culture, too—regardless of gender or age.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Del emphasizes that he is a second-generation Fil Am, whose mom immigrated from the islands at a very early age, and whose dad was born here. It’s an important detail to distinguish.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“My parents listened to hip-hop,” he explains. “I had a different experience than someone who’s parents immigrated here directly. Hip-hop culture is so deep within the Filipino Bay Area because it’s been passed for so long. We also just have a lot of parties, so having good DJs makes a lot of sense for us.”\u003c/span>\u003c/p>\n\u003cp>https://vimeo.com/239151243\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">To say Bay Area Filipinos have become good DJs is an understatement. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Widely credited as the most innovative turntablists in modern hip-hop history, the Invisibl Skratch Piklz symbolize everything that Bay Area Filipinos have meant to the world of DJing. Their members—DJ QBert, Mixmaster Mike, DJ Apollo, Shortkut and D-Styles, to name some—have been dominant in global competitions such as the International Turntablist Federation battles since the ’80s. At one point, they received so many awards that other crews didn’t even show up to compete. By the late 90s, their members were frequently asked to be \u003ca href=\"https://www.mtv.com/news/tmaa3x/infamous-scratches-out-victory-in-us-dj-competition\">judges for the nation’s best DJ competitions\u003c/a>.\u003c/span>\u003c/p>\n\u003cp>\u003ca href=\"https://www.factmag.com/2016/09/08/invisibl-skratch-piklz-the-13th-floor/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Underground hip-hip historian Laurent Fintoni\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">—the author of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bedroom Beats & B-Sides: Instrumental Hip-Hop and Electronic Music at the Turn of the Century\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">—lauded the Piklz as the original group who “invented the concept of a DJ band, elevated the turntablist art form to new technical and creative heights and helped drive technological innovation.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Connecting five turntables to scratch, mix and fade all at once, live on stage? Yup. These Filipino DJs are known for popularizing that. Their craft went on to birth future groups in the genre of turntablism, such as The X-Ecutioners from New York City.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Between the Piklz, DJ Lady Ames, Delrokz and so many other Filipino Americans from this time and place, DJing went from inside the garages of Daly City’s battling crews to a globally revolutionized way of life.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_10345320\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10345320\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2015/01/QBertMain-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2015/01/QBertMain.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2015/01/QBertMain-400x225.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">DJ QBert. \u003ccite>(Thud Rumble)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>D-Side: Underground Legends\u003c/h2>\n\u003cp>\u003cspan style=\"font-weight: 400\">If you’ve ever noticed “TDK” tagged on any Bay Area surface, then you’ve likely seen the work of Vogue and \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13863999/dream-day-2019-celebrating-mike-dream-franciscos-50th-birthday\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">the late Mike Dream Francisco\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. They are—in the opinion of every Bay Area graffiti artist I know—two of the most iconic dudes to ever wield cans of aerosol. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">You shouldn’t be surprised to learn that they’re Filipinos. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Here are a few more Pinoy names you may or may not have heard about who have helped to shape, or are currently shaping, Bay Area culture: \u003c/span>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.instagram.com/reyresurreccion/?hl=en\">Rey Resurrection\u003c/a>, \u003c/span>\u003ca href=\"https://www.kqed.org/arts/10445851/from-gangs-to-glory-bambus-political-hip-hop-for-the-people\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Bambu\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, Celskiii, Deeandroid, \u003c/span>\u003ca href=\"https://www.instagram.com/dj_bitesize/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">DJ Bitesize\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, and the \u003c/span>\u003ca href=\"https://dothebay.com/artists/knuckle-neck-tribe\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Knuckle Neck Tribe\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And who can forget one of the most influential sound architects of the entire hyphy movement?\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Dustin “Nump” Perfetto is a 707 product who has been inside studios with everyone’s favorite musicians, from E-40 to Green Day. \u003ca href=\"https://www.kqed.org/arts/13924042/nump-hyphy-i-gott-grapes-interview\">He operated as the recording engineer\u003c/a> on countless albums from that glorious era in Bay Area music history, including \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Rick Rock Presents Federation: The Album\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">, which features the timeless anthem, “\u003ca href=\"https://youtu.be/oe7ohnlZhBc\" target=\"_blank\" rel=\"noopener noreferrer\">Hyphy\u003c/a>.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“Filipinos play a major part behind the scenes but it hasn’t always been as popular for us to be mainstream,” Perfetto says. “I won’t stop ’til we get that respect.”\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13887463\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13887463\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2020/10/RubyIbarra.MAIN_.jpg\" alt=\"Ruby Ibarra in an East Bay park.\" width=\"800\" height=\"450\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2020/10/RubyIbarra.MAIN_.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2020/10/RubyIbarra.MAIN_-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2020/10/RubyIbarra.MAIN_-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Ruby Ibarra. \u003ccite>(Estefany Gonzalez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">By promoting his pride in launching his own clothing line, Gorillapino, and collaborating with former and current Fil Am artists (including Ruby Ibarra on her incisive 2017 album, \u003c/span>\u003ca href=\"https://pinoyhiphopsuperstar.com/ruby-ibarra-circa-91-album-review/\">\u003ci>\u003cspan style=\"font-weight: 400\">CIRCA91\u003c/span>\u003c/i>\u003c/a>\u003cspan style=\"font-weight: 400\">, which includes extensive verses in Tagalog) Perfetto personifies the undying grit and collective strength of the Fil Am hip hop community that has always been \u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=Ccm73eJo2_U\">\u003cspan style=\"font-weight: 400\">“Going Off”\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> for the Bay.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“\u003ca href=\"https://theculturetrip.com/asia/philippines/articles/the-story-of-lapu-lapu-the-legendary-filipino-hero/\" target=\"_blank\" rel=\"noopener noreferrer\">Lapulapu\u003c/a> is the original Filipino warrior who cut off Magellan’s head when they tried to conquer us,” Perfetto says. “That’s the energy I move with. That’s who we are.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Translation: Filipinos stand united for anything they believe in. And local history underscores how they’ve always utilized the powers of music and community for good.\u003c/span>\u003c/p>\n\u003cp>https://youtu.be/xOrYbSM1ArI\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Perfetto and the rest of these artists making waves out here can definitely wreck microphones, but they can just as easily build across communities to reach audiences of any background. More than anything, they represent how the Bay is a soil of innovation and solidarity—how we’re all building towards communal celebration.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“We have a lot of similarities with other cultures,” Guapdad reminds me. “It’s just something we need to celebrate more.”\u003c/span>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n","blocks":[],"excerpt":"Guapdad, Saweetie and some of today's best-known Bay Area artists rep their Filipino heritage, continuing a tradition going back to the '80s.","status":"publish","parent":0,"modified":1705007564,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":49,"wordCount":2670},"headData":{"title":"A New Generation of Filipino Hip-Hop Builds On a Deep Bay Area Legacy | KQED","description":"Guapdad, Saweetie and some of today's best-known Bay Area artists rep their Filipino heritage, continuing a tradition going back to the '80s.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"A New Generation of Filipino Hip-Hop Builds On a Deep Bay Area Legacy","datePublished":"2021-10-26T23:28:51.000Z","dateModified":"2024-01-11T21:12:44.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"sticky":false,"templateType":"standard","featuredImageType":"standard","excludeFromSiteSearch":"Include","articleAge":"0","path":"/arts/13905208/a-new-generation-of-filipino-hip-hop-builds-on-a-deep-bay-area-legacy","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cspan style=\"font-weight: 400\">Guapdad 4000 isn’t your prototypical rapper. For starters, the West Oakland artist is part of the Marvel Universe’s \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Shang-Chi and the Legend of the Ten Rings\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> soundtrack, something he’s proud about as a comic head.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“I’m a huge Marvel fan and it was the first Asian American movie. I knew they was finna go crazy,” he says. “I was juiced. Especially to champion my Filipino side as a part of that. And it takes place in the Bay? Not even Thanos could snap me out of that.” \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"arts_13902470","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">If you don’t know Guap, he’s an essential player in the Bay Area’s latest wave of Filipino American artists who’ve taken over the scene with their eclectically unparalleled vibrancy. You can’t talk about Bay Area music in 2021 without mentioning him or the “\u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=0SeZHOqSsZA\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">same squad, same squad\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">” of Fil Ams from here, including H.E.R, Ruby Ibarra, \u003ca href=\"https://www.kqed.org/arts/13924828/rocky-rivera-ruckus-magazine-hyphy-movement-hip-hop\">Rocky Rivera\u003c/a>, P-Lo, Kuya Beats and Saweetie, to name a a few. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Saweetie has \u003c/span>\u003ca href=\"https://www.billboard.com/articles/columns/hip-hop/9446648/saweetie-tap-in-top-10-rb-hip-hop-songs-chart\">\u003cspan style=\"font-weight: 400\">two chart-topping singles\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and a McDonald’s meal with her name on it. P-Lo \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13899945/how-the-bay-area-reshaped-a-classic-soundtrack\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">produced “About That Time,”\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> the most-streamed song from this summer’s \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Space Jam: A New Legacy\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> soundtrack, featuring verses from NBA All Star Damian Lillard, G-Eazy and White Dave. H.E.R won four Grammys and launched the \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13903394/photos-h-e-r-erykah-badu-and-other-rb-stars-shine-at-lights-on-festival\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Lights On Festival\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, with nearly 6 million followers on Instagram. Rivera added “author” to her resume with the \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13894648/rapper-and-activist-rocky-rivera-embraces-growth-in-her-first-book-snakeskin\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">publication of her debut book\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. Ibarra is literally \u003ca href=\"https://www.kqed.org/arts/13887169/whats-on-your-ballot-ruby-ibarra-rapper-and-scientist\" target=\"_blank\" rel=\"noopener noreferrer\">a scientist\u003c/a> and \u003c/span>\u003ca href=\"https://www.nbcbayarea.com/community/asian-pacific-america/scientist-and-rapper-ruby-ibarra-on-asian-pacific-america/2580781/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">co-founded the Pinays Rising Scholarship Program\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. And that’s just in the past few months.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">This list doesn’t even include the unquantifiable amount of genuine community work, activism and representation each artist has provided throughout Northern California and beyond over their careers and lifetimes. It also doesn’t even touch on the OG Pinoys and Pinays who certainly paved the path for this ascendance to happen.\u003c/span>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13903463\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13903463\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/09/D7A5910.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/09/D7A5910.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/09/D7A5910-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/09/D7A5910-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">H.E.R. performs at Lights On Festival at Concord Pavilion on Sunday, Sept. 19, 2021. \u003ccite>(Estefany Gonzalez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>A-Side: Chicken Adobo\u003c/h2>\n\u003cp>\u003cspan style=\"font-weight: 400\">“My mother’s side is Filipino. My grandma is a short, 5’3” lady from Zambales in the Philippines. My grandfather is Black and was a merchant marine out there on a military base. They met and decided to move to Oakland and that’s how my roots started in the Bay,” Guap says.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">It’s a relatable truth for many Bay Area locals, who’ve grown up here with mixed backgrounds and a fluid sense of self across the generations. Alongside his Fil Am peers, Guap is voicing his multi-ethnic experience in an idiosyncratic, hyphy-melodic way, narrating where he’s from and his journey navigating the world as a Black Pinoy.\u003c/span>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/1DaovaJgytE'\n title='//www.youtube.com/embed/1DaovaJgytE'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cspan style=\"font-weight: 400\">With his popular single “Chicken Adobo” (a love song inspired by his lola’s cooking) and his feature on Thundercat’s “\u003ca href=\"https://youtu.be/T2bcUZj6LAc\" target=\"_blank\" rel=\"noopener noreferrer\">Dragonball Durag\u003c/a>” (a tribute to the classic anime), Guap is constantly dropping hints about his Asian American upbringing and identity—though, most people admittedly don’t perceive him as Filipino upon initially seeing him.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“My direct portion is one-fourth Filipino,” he says. “I don’t use that mindstate though. I’m equal Black and Filipino. My lola raised me in a biracial household, cooking and speaking both languages. I went to an all-Filipino church for 15 years. I was immersed in the culture. Hella [stuff] in my upbringing comes straight from my Filipino side.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Guap’s style and albums are reflective of his modern Filipino upbringing in the Bay Area—which is to say, it’s not singularly limited. It’s multidimensional and authentic, an unapologetic fusion. And it’s helping to put Filipino Americans back on the map. \u003c/span>\u003cspan style=\"font-weight: 400\">But he’s not alone. He just happens to be one \u003c/span>\u003cspan style=\"font-weight: 400\">“\u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=zQuajCfNBA8\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Alpha\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">”\u003c/span>\u003cspan style=\"font-weight: 400\"> in this group of trendsetters. \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13867199\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13867199\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2019/09/Saweetie-800x450.jpg\" alt=\"Saweetie performs at Rolling Loud 2018 in Oakland.\" width=\"800\" height=\"450\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2019/09/Saweetie.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2019/09/Saweetie-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2019/09/Saweetie-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Saweetie performs at Rolling Loud 2018 in Oakland. \u003ccite>(Estefany Gonzalez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">“If you look at every pillar in hip-hop that exists, all of ’em, it’s gonna be at least one Filipino in there that’s a legend,” Guapdad says. “Chad Hugo [from The Neptunes]. H.E.R. Qbert. Jabbawockeez. Over the years Filipinos have found ways to integrate themselves seamlessly. It’s global but it’s also bringing that back to a local scale.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In other words, they got roots.\u003c/span>\u003c/p>\n\u003ch2>B-Side: Origins and Migrations\u003c/h2>\n\u003cp>\u003cspan style=\"font-weight: 400\">With over 310,000 Filipino residents, \u003c/span>\u003ca href=\"https://www.asianjournal.com/usa/dateline-usa/pew-research-over-4-2m-filipino-americans-in-the-us/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">the San Francisco Bay Area boasts the second-largest population of the diaspora in the United States\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. Per capita, it’s among the most densely populated Filipino areas outside of the Philippines. It’s no surprise then that \u003c/span>\u003ca href=\"https://www.vox.com/2020/3/10/21172993/filipino-neighborhood-san-francisco-destroyed-i-hotel\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">there was once a Manilatown in San Francisco\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, which blossomed from the 1920s through the 1970s until it was systematically dismantled and cannibalized as part of the “Manhattanization” of downtown’s Financial District. Starting in the 1950s, low-income Filipinos were evicted to make room for “a Wall Street of the West.” The story is just one chapter of the ongoing battle to maintain affordable housing in one of the world’s most expensive cities. \u003c/span>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/tcsdglJFT0M'\n title='//www.youtube.com/embed/tcsdglJFT0M'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cspan style=\"font-weight: 400\">Still, Filipinos have thrived along the Bay Area’s shorelines, allowing for many artists, activists and changemakers to emerge and collaboratively grow here—especially through the rebellion of hip-hop.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“We were raised by brown immigrants in America, but immigrants who were educated in American colonial systems,” says \u003ca href=\"https://barbarajanereyes.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Barbara Jane Reyes\u003c/a>, a Manila-born poet and professor at the University of San Francisco. “Our parents’ aesthetic preferences were rooted in colonial whiteness. So seeing brown kids having a good time while listening to what we were told was the music of Black people seemed scary to them.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">By adopting hip-hop as a form of self expression, many Filipinos during the 1980s were able to create a sense of selfhood that might’ve otherwise felt trampled on or neglected by previous generations and institutional ideologies. \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"arts_13812554","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">But how exactly did so many Filipinos like Reyes, who grew up in the East Bay, and her family end up migrating to the San Francisco Bay Area—where they’ve been able to directly participate in hip-hop’s growth—to begin with? \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The story spans centuries, but Reyes tells me there was a turning point in 1965, when President Lyndon B. Johnson signed the \u003c/span>\u003ca href=\"https://www.history.com/topics/immigration/us-immigration-since-1965\">\u003cspan style=\"font-weight: 400\">The Immigration and Nationality Act\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. In an effort to attract skilled labor, the law abolished discriminatory quotas that once prevented Asians and Pacific Islanders from entering the country after World War II. The decision might’ve been the most influential factor in allowing Filipino families to spread across California, forever changing the demographics of coastal North America.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“We had migrant laborers who came to the territory of Hawai’i in 1905. Then laborers who came to the continental West Coast in the ’20s and ’30s,” says Professor Reyes. “Then World War II happened and there’s another wave of migration with [Filipino] Americans who enlist in the military, go to the Philippines to fight, and come back with war brides to the States and raise their families here. It wasn’t until ’65 til that all opened up more. And we’ve been here ever since.” \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Importantly, the 1965 Act was largely a result of monumental liberation efforts made during the Civil Rights, Chicano and United Farmworkers Movements. That unity among multi-ethnic, working-class communities foreshadowed an allyship that would eventually coalesce organically into hip-hop.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“It wasn’t about popular entertainment but had something to do with making cultural and political statements,” says Reyes. “Listening to hip-hop, I realized something else was happening that made me have to look at my parents’ colonial education and love for whiteness. Going to rap was part of that exploration of asking, ‘Why do you love whiteness so much and why is Blackness so scary to you?’ How do we find kinship in those communities?” \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"label":"postid=\"arts_13895462'"},"numeric":["postid=\"arts_13895462'"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">By the late 1980s, Filipinos had fully integrated themselves into Bay Area shipyards and city centers as military personnel and blue-collar workers. They also moved into suburbs and middle-class areas with access to college and professional careers in health, education and other fields. Their proliferation led to more intersectional involvement in Americanized cultures, such as\u003c/span>\u003ca href=\"https://www.undiscoveredsf.com/blog/2019/7/13/a-look-back-at-filipino-american-rampb-music-of-the-1990s\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\"> freestyle and R&B of the ’90s\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">With a visible community already established, and clearly growing, conditions led to the formation of tightly-connected enclaves in places like Fremont, Vallejo and, most famously, Daly City.\u003c/span>\u003c/p>\n\u003ch2>C-Side: Spinning Records, Breaking Barriers\u003c/h2>\n\u003cp>\u003cspan style=\"font-weight: 400\">Filipinos have always been present in Bay Area hip-hop. Ever since the artform emerged as a vehicle for social justice and cultural empowerment, they’ve been among the most active participants in DJing, breakdancing, graffiti and MCing—from Daly City to Vallejo and back down to San Jose. Like many diverse immigrant diasporas who serendipitously arrive in the Golden State, Fil Ams have been a true staple in our neighborhoods, and their role in hip-hop is a reflection of that shared, liberating transcendence.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“My aunt, \u003c/span>\u003ca href=\"https://www.hopclear.com/filipino-amerian-mom-goes-viral-for-being-an-awesome-dj/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">DJ Lady Ames\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, was one of the first Pinay DJs to come out of San Francisco. She went to Balboa High \u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=XbnDXp4lYuk\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">during the ’80s while the mobile DJing scene was happening\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, and she started a crew with her friends,” says Delrokz.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13905237\" class=\"wp-caption alignright\" style=\"max-width: 512px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13905237\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/10/delrokz.jpg\" alt=\"\" width=\"512\" height=\"341\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/10/delrokz.jpg 512w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/10/delrokz-160x107.jpg 160w\" sizes=\"(max-width: 512px) 100vw, 512px\">\u003cfigcaption class=\"wp-caption-text\">Delrokz in his Hayward record shop, The Stacks. \u003ccite>(Alan Chazaro)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">Del is a DJ and b-boy who has lived all over the “Yay Area,” but is currently posted up in downtown Hayward, where he owns his new record shop, \u003ca href=\"https://www.thestacksrecordshop.com/\" target=\"_blank\" rel=\"noopener noreferrer\">The Stacks\u003c/a>.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“To be Filipina and have a whole crew of DJs, that was revolutionary at its time in the early ’80s,” he says. “They were an all Pinay group, The GoGos. There really weren’t that many women DJs getting attention back then. But I grew up around her and my uncles and that whole culture. It’s part of who I am.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Del is the founder and organizer of \u003c/span>\u003ca href=\"https://www.instagram.com/breakthebay/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Break the Bay\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, an annual five-on-five breakdance competition that spins on principles of community, fun and “healthy competition.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">It’s yet another manifestation of how the Filipino homies have not only been a part of the culture, but have pioneered spaces for others to be a part of the culture, too—regardless of gender or age.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Del emphasizes that he is a second-generation Fil Am, whose mom immigrated from the islands at a very early age, and whose dad was born here. It’s an important detail to distinguish.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“My parents listened to hip-hop,” he explains. “I had a different experience than someone who’s parents immigrated here directly. Hip-hop culture is so deep within the Filipino Bay Area because it’s been passed for so long. We also just have a lot of parties, so having good DJs makes a lot of sense for us.”\u003c/span>\u003c/p>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"vimeoLink","attributes":{"named":{"vimeoId":"239151243"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cspan style=\"font-weight: 400\">To say Bay Area Filipinos have become good DJs is an understatement. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Widely credited as the most innovative turntablists in modern hip-hop history, the Invisibl Skratch Piklz symbolize everything that Bay Area Filipinos have meant to the world of DJing. Their members—DJ QBert, Mixmaster Mike, DJ Apollo, Shortkut and D-Styles, to name some—have been dominant in global competitions such as the International Turntablist Federation battles since the ’80s. At one point, they received so many awards that other crews didn’t even show up to compete. By the late 90s, their members were frequently asked to be \u003ca href=\"https://www.mtv.com/news/tmaa3x/infamous-scratches-out-victory-in-us-dj-competition\">judges for the nation’s best DJ competitions\u003c/a>.\u003c/span>\u003c/p>\n\u003cp>\u003ca href=\"https://www.factmag.com/2016/09/08/invisibl-skratch-piklz-the-13th-floor/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Underground hip-hip historian Laurent Fintoni\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">—the author of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bedroom Beats & B-Sides: Instrumental Hip-Hop and Electronic Music at the Turn of the Century\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">—lauded the Piklz as the original group who “invented the concept of a DJ band, elevated the turntablist art form to new technical and creative heights and helped drive technological innovation.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Connecting five turntables to scratch, mix and fade all at once, live on stage? Yup. These Filipino DJs are known for popularizing that. Their craft went on to birth future groups in the genre of turntablism, such as The X-Ecutioners from New York City.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Between the Piklz, DJ Lady Ames, Delrokz and so many other Filipino Americans from this time and place, DJing went from inside the garages of Daly City’s battling crews to a globally revolutionized way of life.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_10345320\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10345320\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2015/01/QBertMain-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2015/01/QBertMain.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2015/01/QBertMain-400x225.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">DJ QBert. \u003ccite>(Thud Rumble)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>D-Side: Underground Legends\u003c/h2>\n\u003cp>\u003cspan style=\"font-weight: 400\">If you’ve ever noticed “TDK” tagged on any Bay Area surface, then you’ve likely seen the work of Vogue and \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13863999/dream-day-2019-celebrating-mike-dream-franciscos-50th-birthday\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">the late Mike Dream Francisco\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. They are—in the opinion of every Bay Area graffiti artist I know—two of the most iconic dudes to ever wield cans of aerosol. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">You shouldn’t be surprised to learn that they’re Filipinos. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Here are a few more Pinoy names you may or may not have heard about who have helped to shape, or are currently shaping, Bay Area culture: \u003c/span>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.instagram.com/reyresurreccion/?hl=en\">Rey Resurrection\u003c/a>, \u003c/span>\u003ca href=\"https://www.kqed.org/arts/10445851/from-gangs-to-glory-bambus-political-hip-hop-for-the-people\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Bambu\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, Celskiii, Deeandroid, \u003c/span>\u003ca href=\"https://www.instagram.com/dj_bitesize/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">DJ Bitesize\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, and the \u003c/span>\u003ca href=\"https://dothebay.com/artists/knuckle-neck-tribe\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Knuckle Neck Tribe\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And who can forget one of the most influential sound architects of the entire hyphy movement?\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Dustin “Nump” Perfetto is a 707 product who has been inside studios with everyone’s favorite musicians, from E-40 to Green Day. \u003ca href=\"https://www.kqed.org/arts/13924042/nump-hyphy-i-gott-grapes-interview\">He operated as the recording engineer\u003c/a> on countless albums from that glorious era in Bay Area music history, including \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Rick Rock Presents Federation: The Album\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">, which features the timeless anthem, “\u003ca href=\"https://youtu.be/oe7ohnlZhBc\" target=\"_blank\" rel=\"noopener noreferrer\">Hyphy\u003c/a>.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“Filipinos play a major part behind the scenes but it hasn’t always been as popular for us to be mainstream,” Perfetto says. “I won’t stop ’til we get that respect.”\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13887463\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13887463\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2020/10/RubyIbarra.MAIN_.jpg\" alt=\"Ruby Ibarra in an East Bay park.\" width=\"800\" height=\"450\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2020/10/RubyIbarra.MAIN_.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2020/10/RubyIbarra.MAIN_-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2020/10/RubyIbarra.MAIN_-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Ruby Ibarra. \u003ccite>(Estefany Gonzalez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">By promoting his pride in launching his own clothing line, Gorillapino, and collaborating with former and current Fil Am artists (including Ruby Ibarra on her incisive 2017 album, \u003c/span>\u003ca href=\"https://pinoyhiphopsuperstar.com/ruby-ibarra-circa-91-album-review/\">\u003ci>\u003cspan style=\"font-weight: 400\">CIRCA91\u003c/span>\u003c/i>\u003c/a>\u003cspan style=\"font-weight: 400\">, which includes extensive verses in Tagalog) Perfetto personifies the undying grit and collective strength of the Fil Am hip hop community that has always been \u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=Ccm73eJo2_U\">\u003cspan style=\"font-weight: 400\">“Going Off”\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> for the Bay.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“\u003ca href=\"https://theculturetrip.com/asia/philippines/articles/the-story-of-lapu-lapu-the-legendary-filipino-hero/\" target=\"_blank\" rel=\"noopener noreferrer\">Lapulapu\u003c/a> is the original Filipino warrior who cut off Magellan’s head when they tried to conquer us,” Perfetto says. “That’s the energy I move with. That’s who we are.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Translation: Filipinos stand united for anything they believe in. And local history underscores how they’ve always utilized the powers of music and community for good.\u003c/span>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/xOrYbSM1ArI'\n title='//www.youtube.com/embed/xOrYbSM1ArI'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cspan style=\"font-weight: 400\">Perfetto and the rest of these artists making waves out here can definitely wreck microphones, but they can just as easily build across communities to reach audiences of any background. More than anything, they represent how the Bay is a soil of innovation and solidarity—how we’re all building towards communal celebration.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“We have a lot of similarities with other cultures,” Guapdad reminds me. “It’s just something we need to celebrate more.”\u003c/span>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/arts/13905208/a-new-generation-of-filipino-hip-hop-builds-on-a-deep-bay-area-legacy","authors":["11748"],"categories":["arts_1","arts_7862","arts_69"],"tags":["arts_10342","arts_10278","arts_2855","arts_3771","arts_6187","arts_831","arts_2907","arts_1803","arts_4219","arts_8924","arts_8682","arts_19347"],"featImg":"arts_13905238","label":"arts"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.","airtime":"SUN 2pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.possible.fm/","meta":{"site":"news","source":"Possible"},"link":"/radio/program/possible","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/possible/id1677184070","spotify":"https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"}},"1a":{"id":"1a","title":"1A","info":"1A is home to the national conversation. 1A brings on great guests and frames the best debate in ways that make you think, share and engage.","airtime":"MON-THU 11pm-12am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/1a.jpg","officialWebsiteLink":"https://the1a.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/1a","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=1188724250&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/1A-p947376/","rss":"https://feeds.npr.org/510316/podcast.xml"}},"all-things-considered":{"id":"all-things-considered","title":"All Things Considered","info":"Every weekday, \u003cem>All Things Considered\u003c/em> hosts Robert Siegel, Audie Cornish, Ari Shapiro, and Kelly McEvers present the program's trademark mix of news, interviews, commentaries, reviews, and offbeat features. Michel Martin hosts on the weekends.","airtime":"MON-FRI 1pm-2pm, 4:30pm-6:30pm\u003cbr />SAT-SUN 5pm-6pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/All-Things-Considered-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.npr.org/programs/all-things-considered/","meta":{"site":"news","source":"npr"},"link":"/radio/program/all-things-considered"},"american-suburb-podcast":{"id":"american-suburb-podcast","title":"American Suburb: The Podcast","tagline":"The flip side of gentrification, told through one town","info":"Gentrification is changing cities across America, forcing people from neighborhoods they have long called home. Call them the displaced. Now those priced out of the Bay Area are looking for a better life in an unlikely place. American Suburb follows this migration to one California town along the Delta, 45 miles from San Francisco. But is this once sleepy suburb ready for them?","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/American-Suburb-Podcast-Tile-703x703-1.jpg","officialWebsiteLink":"/news/series/american-suburb-podcast","meta":{"site":"news","source":"kqed","order":"13"},"link":"/news/series/american-suburb-podcast/","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?mt=2&id=1287748328","tuneIn":"https://tunein.com/radio/American-Suburb-p1086805/","rss":"https://ww2.kqed.org/news/series/american-suburb-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkMzMDExODgxNjA5"}},"baycurious":{"id":"baycurious","title":"Bay Curious","tagline":"Exploring the Bay Area, one question at a time","info":"KQED’s new podcast, Bay Curious, gets to the bottom of the mysteries — both profound and peculiar — that give the Bay Area its unique identity. And we’ll do it with your help! You ask the questions. You decide what Bay Curious investigates. 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You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg","imageAlt":"KQED MindShift: How We Will Learn","officialWebsiteLink":"/mindshift/","meta":{"site":"news","source":"kqed","order":"2"},"link":"/podcasts/mindshift","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/mindshift-podcast/id1078765985","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5","npr":"https://www.npr.org/podcasts/464615685/mind-shift-podcast","stitcher":"https://www.stitcher.com/podcast/kqed/stories-teachers-share","spotify":"https://open.spotify.com/show/0MxSpNYZKNprFLCl7eEtyx"}},"morning-edition":{"id":"morning-edition","title":"Morning Edition","info":"\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. 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On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. 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