Welcome to Help Desk, where I answer your queries about making, exhibiting, finding, marketing, buying, selling — or any other activity related to — contemporary art. Together, we’ll sort through some of art’s thornier issues. Email helpdesk@dailyserving.com with your questions. All submissions remain strictly anonymous and become the property of Daily Serving.
As an independent curator also affiliated with the programming of a commercial space, I often find a strange tension during studio visits as to whom the visit is on behalf of. As clearly as I try to communicate that my interest is for personal projects, I frequently find myself reiterating in future correspondence that I am not in fact offering representation or an exhibition opportunity on behalf of the gallery. What is the best way to navigate this sort of conflict without being misleading to the numerous artists I have the pleasure of visiting? While it seems appropriate to communicate this before we even meet, I also feel conflicted as to how an immediate disclaimer reflects on my attitude/open-mindedness. Any advice as to timing and phrasing would be a tremendous help!
Your position is a tricky one, and I appreciate that you want to be on the level with the artists whose studios you visit. It sounds like the message you impart about your role isn’t always being taken seriously, and I wonder if some of the artists you are visiting have clogged ears or an overdeveloped sense of optimism. Perhaps despite all the evidence to the contrary they think that you are just testing them, humbly disguising your real intentions to offer them a solo show at your employer’s gallery if the visit goes well.
John Baldessari, Man with Blue Shape, 1991.
In any case, it’s going to behoove you to be confident and direct with your message. I know that artists can sometimes seem misguided, but since you say you feel conflicted about making disclaimers, I wonder if you are really being as forthright as possible? You can avoid confusion or hurt feelings by stating your intentions candidly. By making sure that you convey your specific and limited role when you make the initial contact for the visit (by email, that way it will be in writing), and again in person when you begin the studio visit, you can avoid a miscommunication. You don’t need to feel conflicted about this. Personally — and I suspect I am not alone in this opinion — I would rather work with a curator who speaks plainly about her position and interest.