There’s a Jollibee Restaurant in Daly City. I’ve walked into it before but turned around after getting freaked-out by the multi-colored signage. Most American fast food restaurants have their color schemes — two, three at the most — like a sports team (McDonald’s is red and gold, KFC’s got red and white, Taco Bell is texy-mexy pink and blue), but Jollibee looks like it got attacked by the Google logo, with some cornea-melting orange thrown in for good measure. This presents a heckuva dilemma for the stoner: if you can endure the jollibright color scheme, you will be rewarded with fried chicken and spaghetti, pizzamelt pies, jollicheezy fries, some noodle and fried pork thing called Palabok, and mango peach pies — you will enter stoner paradise. But I wouldn’t know, ’cause I haven’t eaten there. Probably haven’t been high enough yet. I am not worthy.
Recently, I read that Jollibee, in it’s native Phillipines, has been victorious over McDonald’s in the war for its citizens’ obviously courageous stomachs. There, Jollibee’s profits were double those of the evil Golden Arches — nothin’ like a smiley little bumblebee to deliver the sting of colonial payback.
Today, Hip Hop in America is not unlike McDonald’s food: mass-produced, hormone-fueled, highly predictable, and generally, bad for your health. For this reason, I am lucky enough to have some Filipino-American, or Pinoy, Hip Hop to save my “Summer 06 iTunes Playlist” from being completely Hip Hop-Free (except, of course for “Summertime” by Will Smith, which holds a permanent spot on the roster). Native Guns are Jollibee and 50 Cent is McDonald’s and I am, uh, the hungry Filipino public. Native Guns consist of the holy Hip Hop trinity of two emcees and one dj- Kiwi, Bambu, and DJ Phatrick. Kiwi and Bambu are both Filipino rappers from LA, although Kiwi now lives in San Francisco and their DJ, DJ Phatrick is from Oakland, via Houston, and he’s not Pinoy, but Chinese. According to their MySpace page, they are Pinoy Hip Hop from LA, the Bay Area, and Califaztlan (California before colonialism for Chicano activists). This not only gives you an idea of where the Native Guns are from, but also where they are coming from. It’s political Hip Hop at it’s best in the tradition of Public Enemy, Dead Prez, The Coup — thoughtful, subjective lyrics coupled with high-level political analysis. And like these precursors, Native Guns are willing to put the party in “political party.” Meaning, the beats rate high on the head-nodding scale.
The Native Guns convincing debut album, Barrel Men, begins with the song “Initiation,” which opens with a skit (a kind of Hip Hop audio drama) of a kid getting jumped into a gang. If the song and album that followed weren’t so good, such a contrived device would certainly fall flat. It is the social commentary woven together with the emcees’ own biographies that stands up, and over the course of the album is enough to forgive the occasional gunshot sound and clichéd skit. These stories stray from the current urban music freaky-tale that is pretty much most of what you hear on mainstream terrestrial radio. These days, ultra-violence is taboo but sex is ka-ching!
One song I love for its irony is called “Work It.” It’s a song about sweatshop labor (appropriate topic for properly pissed-off Filipinos), but the great thing is that the chorus has the cadence and character of your typical joint about sex and dancing. As if coaxing some dance floor diva to move her backside, the lyrics instruct: