Other founding classics of the genre include 1968’s The Witchfinder General and 1971’s The Blood on Satan’s Claws, which of the three films has the least going for it, apart from its title, which is, all reasonable people can agree, metal AF.
I love me some folk horror, and am never happier than when I can while away a damp, foggy (and thus obligingly atmospheric) October afternoon mainlining new and old examples of the form like Kill List, You Won’t Be Alone, Viv, The Ritual, Häxan, The Medium, Apostle, Midsommar, The Witch, Hereditary, Night of the Demon, A Field in England, Robin Redbreast, and Men. (Looking for more examples? Check out the documentary Woodlands Dark and Days Bewitched: A History of Folk Horror.)
Some folk horror involves supernatural elements, but I confess a particular fondness for those stories that don’t — stories where it’s the folk themselves (read: the locals, and their beliefs) who are the true and only source of the horror. (I won’t spoil which of the above films traffic in human vs. supernatural evil, in case you haven’t seen them.)
Talismans and turtlenecks
The Wicker Man was the first folk horror film I saw as a kid, which is maybe why I harbor a deep love of folk horror set in ’70s Britain, a time and place when an interest in the occult became faddish, inspiring a wave of folk horror specifically inflected with Satanic panic. Many of these films were set in the past, but those like The Wicker Man were set in the then-present, a time when men wore wavy hair and tight bell bottoms. Christopher Lee’s Lord Summerisle, for example, sported a kicky tweed leisure suit topped off by a burnt-orange sweater.